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2010/01/27 - Agenda Packet - Planning Commission Workshop
• THE CITY OF RANCHO CUCAMONGA ter PLANNING COMMISSION L% i WORKSHOP AGENDA RANCHO �A CUCAMONGA JANUARY 27, 2010 - 7:00 PM * Rancho Cucamonga Civic Center Tri-Communities Room 10500 Civic Center Drive • Rancho Cucamonga, California I. CALL TO ORDER Roll Call Chairman Fletcher Vice Chairman Munoz Vacant _ Howdyshell _ Wimberly _ • I II. _ NEW BUSINESS • A. 2010 DRAFT GENERAL PLAN UPDATE WORKSHOP I • IIL PUBLIC'COMMENT • This is the time and place for the general public to address the commission. Items to be discussed here are those that do not already appear on this agenda. • I IV. ADJOURNMENT • • The Planning Commission has adopted Administrative Regulations that set an 11:00 p.m. adjournment time. If items go beyond that time, they shall be heard only with the consent of the Commission. • I, Lois J. Schrader, Planning Commission Secretary of the City of Rancho Cucamonga, or my designee, hereby certify that a true, accurate copy of the foregoing agenda was posted on January 21, 2010, at least 72 hours prior to the meeting per Government Code Section 54964.2 at 10500 Civic Center Drive, Rancho Cucamonga. • If you need special assistance or accommodations to participate in this meeting, please contact the Planning Department at (909) 477-2750. Notification of 48 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility. Listening devices are available for the hearing impaired. Vicinity Map Planning Commission Workshop. January 27, 2010 _I1 SPHERE O F I N F L U E •N C E J Z Y WI Q ft Ji W I X 'J m HLLSIDE g y , W a WILSON _ t ti V Q I O W 1 210 -19TH t �.' iipo -in i r ;ASE LINE h4 Art ti CHURCH= f FOOTHILL ■..--" * ,,.'' I ARROW I 8TH Q .12 g. to o I `0i m 2 W _ rz _� Q W 4TH Q * Meeting Location: N City Hall 10500 Civic Center Drive • Item A is a City-wide issue. STAFF REPORT vs? • PLANNING DEPARTMENT RANCHO Date: January 27, 2010 CUCAMONGA To: Chairman and Members of the Planning Commission From: James R. Troyer, AICP, Planning Director By: Corkran W. Nicholson, Assistant Planning Director Lois J. Schrader, Planning Commission Secretary Subject: 2010 DRAFT GENERAL PLAN UPDATE WORKSHOP BACKGROUND: Tonight's workshop provides the first opportunity for staff and the General Plan consultant (Hogle- Ireland, Inc,) to present the 2010 Draft General Plan Update document to the Planning Commission, which is the result of an ongoing, two-year-plus staff effort. This long-range policy document will guide the City's development over the next 10 to 15 years. The last General Plan Update was in 2001 which responded to the maturing nature of the City as it was becoming fully developed or committed to large scaled master plan developments. Since the last update, there has been an emergence of new regional transportation plans; State mandates for cities to consider • global warming issues in their long-range plans, and the City's growing desire for further opportunities to improve community health through land use, circulation, and related planning approaches and a growing interest in Historic Preservation in the community. The 2010 General Plan Update was initiated by the City of Rancho Cucamonga to address such plans, issues, and opportunities and to further enhance the City's overall environment through a new approach to city- building, which will be discussed throughout the workshop presentation. This current General Plan Update has incorporated several levels of community outreach and public participation. The public outreach consisted of Stakeholder interviews; the formation of the General Plan Advisory Committee (GPAC); community workshops; a resident opinion survey; Visioneering; the creation of a General Plan website, and periodic newsletters and press releases. This comprehensive approach to obtaining direct public input into the General Plan Update process ensures that multiple avenues were explored and employed to gain substantive input from the community during the entire General Plan Update process. ACCOMPLISHMENTS/ACTIVITIES: Since the initial General Plan Kick-off meeting on December 12, 2007, the following activities have been completed to date: • January 24„2008, Citywide bus tour for staff and the General Plan Update consultant, Hogle-Ireland, Inc. • March 12, 2008, conducted staff workshops that consisted of a Sustainability Workshop and a Planning Department Retreat on March 13, 2008 • • Updated GIS documents on an as needed basis for the General Plan consultants Item A 2010 DRAFT GENERAL PLAN UPDATE WORKSHOP PAGE 2 JANUARY 27, 2010 • • February 21, 2008, staff presented a power point presentation at a joint meeting of the City Council and CVWD on the General Plan Update at Central Park • March -April of 2008, a Stakeholder database was created, 52 Stakeholder interviews were conducted, and an interview summary was provided • June 18, 2008, memo to the City Council on the General Plan Update progress • June 2008, staff and the consultant created a General Plan Update website • June 30, 2008, a General Plan Advisory Committee (GPAC) database was created • July 14, 2008, conducted the first GPAC meeting, at Central Park • July 16, 2008, completed SB18 Solicitation - Native American Heritage Commission • July 17, 2008, a Visioneering public opinion database was created • July 21, 2008, conducted the first Visioneering training session at Central Park • July 26, 2008, conducted the second Visioneering training session at Central Park • August - September of 2008, staff and volunteers contacted service organizations seeking • their participation in the Visioneering public opinion activity. • August - September of 2008, the consultant submitted several Draft Background Reports for staff review regarding Land Use, Community Services, Economic Conditions, Hazardous Materials, and Sustainability and Healthy Community Working Papers • August 5, 2008, "National Night Out" booth - Visioneering opinion cards filled out by approximately 50 residents with more Visioneer volunteers signing up to participate • September 2008 - mid October 2008, Visioneer opinion card information entered onto spreadsheets • September 18, 2008, Rancho Cucamonga Chamber of Commerce presentation with opinion card participation • September 22, 2008, conducted the second GPAC meeting, at Central Park • • October 7, 2008, Historic Resources meeting with the historic Stakeholders • October 20, 2008, GPAC meeting at Central Park • November 8, 2008, "Etiwanda Historical Society Street Faire" booth - handout materials • A-2 I 2010 DRAFT GENERAL PLAN UPDATE WORKSHOP PAGE 3 JANUARY 27, 2010 • • November 17, 2008, conducted the third GPAC meeting, at Central Park • January 14, 2009, conducted a staff training session for the "Road Show" presentations • January 27 - March 11, staff conducted 45 "Road Show" presentations to get public opinion on the "Spirit of Rancho Cucamonga" Guiding Principles • February 23, 2009, conducted the fourth GPAC meeting, at Central Park • March 12, 2009 - Joint Planning Commission/City Council meeting for the review of the draft "Spirit of Rancho Cucamonga" Guiding Principles • March 23, 2009, conducted the fifth GPAC meeting, at Central Park • April 20, 2009, conducted the sixth and last GPAC meeting, at Central Park • May 16, 2009, Community Fair Open House for the public held at Central Park • June - September 2009 - Executive Management Workshops held to gain Department Head feedback on various draft General Plan Elements • • August 28 - September 3, 2009, conducted a random dial telephone survey of 400 residents • October 21, 2009, the Community Telephone Survey results were presented to the City Council • December 9, 2009, the Community Telephone Survey results were presented to the Planning Commission The abovementioned activities express the fact that our public outreach efforts are a very important and successful component of the current update. The General Plan Advisory Committee (GPAC) process; the "Spirit of Rancho Cucamonga Road Show" presentations of the General Plan Vision Statement, and the city-wide telephone survey by True North Research, as discussed in Chapter 1 of the Update, are significant examples of such efforts. In summary, City staff believes the new General Plan Update meets and exceeds the expectations that the City Council and the Planning Commission envisioned. It successfully anticipates the transition of Rancho Cucamonga from a developing community to an "infill" community and successfully captures a vision of the City at buildout that emphasizes development that is sustainable and promotes healthier lifestyles; historic and neighborhood preservation; supports a circulation system based on a range of transportation choices, and envisions a revitalized and futuristic Foothill Boulevard. • • A-3 2010 DRAFT GENERAL PLAN UPDATE WORKSHOP • PAGE 4 JANUARY 27, 2010 • RECOMMENDATION: • Staff recommends that the Planning Commission review the provided copy of the 2010 Draft General Plan Update document and offer their comments on its format and contents. Additionally, the draft document will be presented to the City Council on February 17, 2010 for their review and comment. All of the comments will be forwarded to the consultant for the purpose of completing the document and presenting it for public review, which is tentatively scheduled to commence on February 17, 2010. Respectfully submitted, • R • jittri-1 Ja s R. Troyer, AICP Planning Director JRT/CN/LS • • • • A-4 0 0 N N C L c 0 . _ V a . � r..... z 0 N gw E Z w V 0.1-1 E 8 N. � x Q o NJ 0 U >, '2 'to& Q u c..) CM aS U C 2 V Z • • c C a INIIIIn To C , 0 (TS , c an 0 I am 0 ,4i k A /4 1 0 T-- —J 0 lilli 1111 N I.- " L". 03 = C —) I 1 riCi I CA ■ 7.3 ,i Call) C • / 1( ci) Cf) a) cit cit 0) 4 cc < I!! )---iq cu c Cit tt 4-i 0 0 rm....4 •r•O Cl) •■ Pm14 = •I■e [10 (It r•■4 Ns CI) .10 Ct 4 cu ci.) ,4 v) E--4 L.... Cal c co a) c a) co co c o c.) = (.) o _c c.) c co • • •• •,. 0 \■ - ___J g V N / o 5 , N 07 ;..4 ;■11 0 '...4.4 e L) .. r_1(1) CD 0 4--et V) 1).-• $.4 (15 •,..ii ca4 t...e..0 CO CU 0 1.) TC •,...., rti > c4 0 a— 0 ct v..cj P Cli -1.■J 4.) ...... i•O Cf) ( S vi C't 01 1 iii) S.. 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CITY OF RANCHO CUCAMONGA OCTOBER 1 0 , 2009 )L7 TRUE N O R T H 74 G rota i�FO NIA 92 24 208 PHONE76.C32.990 92024 PHONE 760.632.9900 R E S E A R C H WEB7NNV.61NZRESEARCH.COM THIS PAGE INTENTIONALLY LEFT BLANK • T A B L E O F CONTENTS Table of Contents List of Tables iii List of Figures iv Introduction 1 Purpose of Survey 1 Overview of Methodology 1 Organization of Report 1 Acknowledgements 2 Disclaimer 2 About True North 2 Just the Facts 3 Quality of Life 3 Revitalizing Foothill Boulevard 3 Bus Rapid Transit & Traffic 4 Healthy RC 4 Priorities 4 Communication 5 Retirement in Rancho Cucamonga 5 Conclusions 6 Quality of Life 8 Overall quality of life 8 Question 2 8 What should we preserve? 9 Question 3 10 What should we change? 10 Question 4 11 Revitalizing Foothill Boulevard 12 Shopping along Foothill Boulevard 12 Question 5 12 Perceived need for revitalizing Foothill west of Haven 12 Question 6 13 Initial support for redeveloping select areas 14 Question 7 14 Support with information about economic impacts 15 Question 8 16 Support for mixed-use developments 17 Question 9 17 Building heights in redeveloped areas along Foothill 18 Question 10 19 Question 11 19 Need for revitalization in other areas of city 20 Question 12 20 Question 13 20 • Bus Rapid Transit & Traffic 21 Household use of public transit in city 21 Question 14 21 Awareness of Bus Rapid Transit 22 Question 15 22 Support for dedicated BRT lane 23 Question 16 23 Efforts to improve traffic circulation 24 Question 17 25 City of Rancho Cucamonga True North Research, Inc. © 2009 Healthy RC 27 Question 18 27 Awareness of Healthy RC 27 Interest in activities 28 Question 19 28 Priorities 30 Question 20 30 Question 21 31 Communication 33 Overall satisfaction 33 Question 22 33 Communication preferences 34 Question 23 34 Retirement in Rancho Cucamonga 36 Do you intend to stay in Rancho Cucamonga? 36 Question D2 36 Planned living arrangements after retirement 37 Question D3 37 Background & Demographics 38 Methodology 39 Questionnaire Development 39 Programming & Pre-Test 39 Sample 39 Margin of Error due to Sampling 40 Data Collection 41 Data Processing 41 Rounding 41 Questionnaire &Toplines 42 City of Rancho Cucamonga True North Research, Inc. © 2009 II L I S T O F TABLES Table 1 Interest in Healthy RC Activities by Age & Children in Home (Showing % Very Interested) 29 Table 2 Spending Priorities by Age & Children in Home (Showing % High Priority) 31 Table 3 Effectiveness of Communication Methods by Age & Children in Home 35 Table 4 Demographics of Sample 38 • City of Rancho Cucamonga True North Research, Inc. © 2009 III L I S T O F F I G U R E S Figure 1 Quality of Life 8 Figure 2 Quality of Life by Years in Rancho Cucamonga, Children in Home & Home Ownership Status 9 Figure 3 Quality of Life by Age & Gender 9 Figure 4 Like Most About Rancho Cucamonga 10 Figure 5 Changes to Improve Rancho Cucamonga 11 Figure 6 Frequency of Foothill Boulevard Visits 12 Figure 7 Opinion of Foothill Boulevard Need for Revitalization 13 Figure 8 Opinion of Foothill Boulevard Need for Revitalization by Foothill Boulevard Visit & Years in Rancho Cucamonga 13 Figure 9 Opinion of Foothill Boulevard Need for Revitalization by Age, Gender & Children in Home 14 Figure 10 Opinion of Redeveloping Foothill Boulevard 14 Figure 11 Opinion of Redeveloping Foothill Boulevard by Foothill Boulevard & Years in Rancho Cucamonga 15 Figure 12 Opinion of Redeveloping Foothill Boulevard by Age, Gender & Foothill Blvd in Need of Revitalization 15 Figure 13 Informed Opinion of Redeveloping Foothill Boulevard 16 Figure 14 Informed Opinion of Redeveloping Foothill Boulevard by Foothill Boulevard & Years in Rancho Cucamonga 16 Figure 15 Informed Opinion of Redeveloping Foothill Boulevard by Age, Gender & Foothill Blvd in Need of Revitalization 17 Figure 16 Opinion of Mixed-Use Development 17 Figure 17 Opinion of Mixed-Use Development by Years in Rancho Cucamonga, Children in Home, Home Ownership Status & Gender 18 Figure 18 Opinion of Mixed-Use Development by Age & Opinion of Redeveloping Foothill Blvd 18 Figure 19 Support for Building Heights on Foothill Between Haven and Archibald 19 Figure 20 Support for Building Heights on Foothill From Archibald to City Limits 19 Figure 21 Opinion About Revitalization in Other Areas of City 20 Figure 22 Other Areas of City in Need of Revitalization 20 Figure 23 Household Transit Use in Past 12 Months 21 Figure 24 Household Transit Use in Past 12 Months by Years in Rancho Cucamonga, Children in Home & Home Ownership Status 21 Figure 25 Heard of Bus Rapid Transit 22 Figure 26 Heard of Bus Rapid Transit by Years in Rancho Cucamonga, Children in Home & Home Ownership 22 Figure 27 Heard of Bus Rapid Transit by Age & Gender 23 Figure 28 Opinion of Bus Rapid Transit 23 Figure 29 Opinion of Bus Rapid Transit by Years in Rancho Cucamonga, Children in Home & Home Ownership Status 24 Figure 30 Opinion of Bus Rapid Transit by Age, Gender & Heard of Bus Rapid Transit 24 Figure 31 Satisfaction With Traffic Circulation Improvement Efforts 25 Figure 32 Satisfaction With Traffic Circulation Improvement Efforts by Years in Rancho Cucamonga, Children in Home & Home Ownership Status 25 Figure 33 Satisfaction With Traffic Circulation Improvement Efforts by Age & Gender 26 Figure 34 Heard of Healthy RC Program 27 Figure 35 Heard of Healthy RC Program by Years in Rancho Cucamonga, Children in Home & Home Ownership Status 27 Figure 36 Heard of Healthy RC Program by Age & Gender 28 Figure 37 Interest in Healthy RC Activities 28 Figure 38 Spending Priorities 30 City of Rancho Cucamonga True North Research, Inc. © 2009 IV Figure 39 Additional High Priorities 31 Figure 40 Satisfaction With Communication 33 Figure 41 Satisfaction With Communication by Years in Rancho Cucamonga, Children in Home & Home Ownership Status 33 Figure 42 Satisfaction With Communication by Age & Gender 34 Figure 43 Effectiveness of Communication Methods 34 Figure 44 Plan to Remain in City Once Retired 36 Figure 45 Plan to Remain in City Upon Retired by Years in Rancho Cucamonga & Age 36 Figure 46 Interest in Senior Community 37 Figure 47 Interest in Senior Community by Years in Rancho Cucamonga, Age 37 Figure 48 Maximum Margin of Error 41 City of Rancho Cucamonga True North Research, Inc. © 2009 V I N T R O D U C T I O N Like all cities in California, the City of Rancho Cucamonga relies on its General Plan to guide deci- sions with respect to land use, development and related policy matters. The General Plan not only addresses the physical development of the City of Rancho Cucamonga, it also bears on land outside of the City's boundary over which it may have control in the future—its sphere of influ- ence. The General Plan addresses a variety of topics that affect the quality of life in the City, including circulation, community design, historic preservation, conservation, economic develop- ment, redevelopment, sustainability, and healthy communities. Rancho Cucamonga's existing General Plan was completed in 2001 . Although many of the goals in the current General Plan are still relevant, the update process will better enable the community and decision makers to manage new issues and address growth for the next 10 to 15 years. The process will also ensure that the General Plan reflects current community values, updated techni- cal and environmental information, and addresses relevant issues that have surfaced since the existing General Plan was created nearly 10 years ago. PURPOSE OF SURVE As it should be, the General Plan update process has been broad in its scope, soliciting input from community and business leaders, long-time residents as well as relative newcomers, Councilmembers, City staff, and various community groups. To ensure that the Plan reflects the values, priorities and concerns of all residents in the City—not just those that actively participate in workshops or meetings—the City commissioned True North Research to design and conduct a community survey to produce objective, statistically reliable measures of residents' opinions on a number of key issues that will be addressed in the Plan. The results of the survey—detailed in the following pages will be combined with the information gathered through other methods to help Council, staff and the consultant team update the General Plan. OVERVIEW nF METHODOLOG`a A full description of the methodology used for this study is included later in this report (see Methodology on page 39). In brief, a total of 400 ran- domly selected adult residents participated in the survey between August 28 and September 3, 2009. The telephone interviews were conducted in English and Spanish and averaged 15 minutes in length. ORGANIZATION OF r °ORT This report is designed to meet the needs of readers who prefer a summary of the findings as well as those who are interested in the details of the results. For those who seek an overview of the findings, the sections titled Just the Facts and Conclusions are for you. They provide a summary of the most important factual findings of the survey in bul- let-point format and a discussion of their implications. For the interested reader, this section is followed by a more detailed question-by-question discussion of the results from the survey by topic area (see Table of Contents), as well as a description of the methodology employed for col- lecting and analyzing the data. And, for the truly ambitious reader, the questionnaire used for the interviews is contained at the back of this report, and a complete set of crosstabulations for the survey results is contained in Appendix A, which is bound separately. City of Rancho Cucamonga True North Research, Inc. © 2009 1 ACKNOWLEDGEMENTS True North thanks the staff at the City of Rancho Cucamonga and Hogle-Ireland for the opportunity to conduct the survey and for contributing valuable input dur- ing the design stage of this study. Their collective experience, insight, and local knowledge improved the overall quality of the research presented here. DISCI ^'IMER The statements and conclusions in this report are those of the authors (Dr. Timothy McLarney and Richard Sarles) at True North Research, Inc. and not necessarily those of the City of Rancho Cucamonga. Any errors and omissions are the responsibility of the authors. AbOU I TRUE NORTH True North is a full-service survey research firm that is dedicated to providing public agencies with a clear understanding of the values, perceptions, priorities and concerns of their residents and customers. Through designing and implementing scientific sur- veys, focus groups and one-on-one interviews, as well as expert interpretation of the findings, True North helps its clients to move with confidence when making strategic decisions in a variety of areas—such as planning, policy evaluation, performance management, organizational devel- opment, establishing fiscal priorities, and developing effective public information campaigns. During their careers, Dr. McLarney (President) and Mr. Sarles (Principal Researcher) have designed and conducted over 500 survey research studies for public agencies, including more than 250 studies for California municipalities and special districts. City of Rancho Cucamonga True North Research, Inc. © 2009 2 UST THE FACTS The following is an outline of the main factual findings from the survey. For the reader's conve- nience, we have organized the findings according to the section titles used in the body of this report. Thus, to learn more about a particular finding, simply turn to the appropriate report sec- tion. QUALITY OF LIFE • An overwhelming majority (92%) of respondents shared favorable opinions of the quality of life in Rancho Cucamonga, with 44% reporting it is excellent and 48% stating it is good. Seven percent (7%) of residents indicated that the quality of life in the City is fair, and less than 1% of residents used poor or very poor to describe the quality of life in Rancho Cucamonga. • When asked what they like most about Rancho Cucamonga that city government should make sure to preserve in the future, recreational opportunities and parks were the most commonly mentioned feature of the city that residents felt should be preserved (19%), fol- lowed by the low crime rate/safety of the city (17%), natural open spaces (16%), general cleanliness and appearance of the city (1 0%), quality of schools (9%), the layout/well-planned nature of the city (9%), and the family-oriented atmosphere of the community (9%). • When asked what change the city government could make that would most improve the quality of life in the City, the most common responses to this question were not sure/can't think of anything (1 7%) or no improvements are needed (1 2%), both of which are indicative of a respondent who does not perceive any pressing issues or problems in the city that can be addressed by local government. Among specific changes that were mentioned, the most common were improving and/or adding parks and recreation opportunities (9%), limiting growth/preserving open space (8%), improving public safety (8%), reducing traffic conges- tion (7%), and improving environmental efforts (6%). REVITALIZING FOOTHILL BOULEVARD? • Thirty-seven percent (37%) of respondents indicated that they patronize businesses along Foothill Boulevard west of Haven Avenue on a weekly basis, 31% indicated they do so two to three times per month, 17% shop and dine along this corridor once per month, 11% do so less often than once per month, whereas 5% stated that they never patronize businesses in this location. • More than half (59%) of those surveyed indicated that there is a need for revitalizing certain shopping areas along Foothill Boulevard west of Haven Avenue, whereas 36% did not per- ceive a need for revitalization and 5% were unsure or unwilling to share their opinion. • The vast majority of residents indicated that they initially favored (42%) redeveloping select areas along Foothill Boulevard west of Haven Avenue or had no opinion (40%). An additional 8% indicated that it would depend on further details, whereas 11% initially stated that they opposed redeveloping select areas along this portion of Foothill Boulevard. • Once informed about the positive impacts that redevelopment will have on the appearance of these areas, the local economy, and the City's tax base, support for redevelopment along Foothill Boulevard increased by 26%, bringing total support for redevelopment to 67% at this point in the survey. City of Rancho Cucamonga True North Research, Inc. © 2009 3 • Rancho Cucamonga residents were fairly evenly divided in their opinions regarding mixed- use developments, with 50% supporting this type of development along the western portion of Foothill Boulevard, 44% opposed, and the remainder indicating that it depends (2%) or they were unsure (4%). • Depending on the location of the proposed redevelopment areas along Foothill Boulevard, support for five-story buildings ranged between 41% and 42%, whereas support for four- story buildings ranged between 50% and 51%. • Overall, 46% of respondents indicated that there were additional shopping centers in the city (aside from those along Foothill Boulevard west of Haven or between Haven and Archibald) that are in need of revitalization. • When asked to identify the location of the additional areas in need of revitalization, the most commonly mentioned were areas along Archibald Ave (31%), Baseline Rd (28%), Haven Ave (20%), and Foothill Boulevard near the freeway (1 6%). BUS RAPID TRANSIT & TRAFFIC • Among those surveyed, just 12% indicated that their household had used public transit in the City of Rancho Cucamonga during the 12 months preceding the interview. • Being a relatively new concept and having limited applications in southern California, it is not surprising that prior awareness of Bus Rapid Transit (BRT) was relatively low, with just one-quarter (23%) of Rancho Cucamonga residents indicating that they had previously heard of Bus Rapid Transit. • Despite the low levels of initial awareness, approximately half (48%) of residents indicated that they would support dedicating a new third lane in the existing street along Foothill Bou- levard in order to allow Bus Rapid Transit service through the city. • More than three-quarters of residents indicated they were very (30%) or somewhat (50%) sat- isfied with the City's efforts to improve traffic circulation by improving roads and intersec- tions, timing traffic signals, and other measures. The remainder were either very (7%) or somewhat (10%) dissatisfied, unsure of their position (1%), or refused to offer their opinion (2%). HEALTHY RI • Approximately one-quarter of residents (22%) indicated that, prior to participating in the survey, they had heard of the City's "Healthy RC" program. • Interest in Healthy RC activities was widespread among Rancho Cucamonga residents, with the percentage of residents who were at least somewhat interested in the activity being highest for healthy activities and events for entire families (75%), followed by visual art events (71%), health-related classes and educational events such as cooking classes and wellness fairs (67%), theater performances for youth (66%), and interactive educational activ- ities for children (64%). PRIORITIES • When asked to prioritize among a series of projects and programs the City is considering for the future, strengthening economic development programs that improve the local economy and increase the revenues needed to provide city services was assigned the highest priority (92% high or medium priority), followed by improving the maintenance of city streets and facilities (89%), improving the flow of traffic in the city (88%), ensuring that all areas of the City of Rancho Cucamonga True North Research, Inc. © 2009 4 city have equal access to city services, facilities and resources (85%), and acquiring and pre- serving natural open space areas (82%). COMMUNICATION • Overall, 85% of respondents indicated they were satisfied with City's efforts to communicate with residents through newsletters, the Internet, and other means. The remaining respon- dents were either dissatisfied with the City's efforts in this respect (1 3%) or unsure of their opinion (2%). • Residents indicated that receiving newsletters from the City (Grapevine/Rancho Reporter) was the most effective method for the City to communicate with them (88%), followed by email newsletters and updates (76%), and the City's website (74%). Having brochures avail- able at public locations (68%) and Channel 3 RCTV (53%) were considered to be somewhat less effective methods of communication. RETIREMENT IN RANCHO CUCAMONGA • Most current residents (58%) between the ages of 45 and 64 stated that they intend to stay in Rancho Cucamonga after retiring. Approximately one-quarter (26%) stated that they plan to move to another community after retiring, whereas 1 6% were unsure. Approximately one in five respondents (20%) stated that they intend to move into an active adult or senior community after they retire, whereas 73% stated that they are not interested in living in an active adult or senior community, and 7% were unsure. City of Rancho Cucamonga True North Research, Inc. © 2009 5 C O N C L U S I O N S As noted in the Introduction, this study was designed to the provide the City of Rancho Cucamonga with statistically reliable information regarding residents' opinions on key issues that will be addressed in the General Plan. Whereas subsequent sections of this report are devoted to conveying the detailed results of the survey, in this section we attempt to `see the for- est through the trees' and note how the collective results of the survey answer some of the key questions that motivated the research. The following conclusions are based on True North's interpretations of the results, as well as the firm's collective experience conducting similar studies for cities and public agencies throughout the State. What do residents most A clear theme of the survey results is that residents are focused on main- value about Rancho taining—rather than changing—the character of Rancho Cucamonga. Cucamonga that the Nearly every resident surveyed held a favorable opinion regarding the General Plan should seek to preserve? quality of life in the City, with 92% rating it as excellent or good. The abundant recreation opportunities and parks, low crime rate, natural open spaces and scenic areas, the general appearance and cleanliness of the City, and the well-planned nature of the community were just some of the key things that residents feel make Rancho Cucamonga a special place to live. These are the aspects of the City that residents value most, as well as those that they are most interested in preserving through the General Plan process. What changes do resi- Consistent with the aforementioned theme of maintaining the City's dents seek to improve character, most of the changes that residents desire could more appro- the quality of life in the priately be described as efforts to preserve or enhance existing qualities City? of the City. When asked what they would most like to change about the City, it is striking that the two top responses were not sure/can't think of anything (1 7%) or no improvements are needed (1 2%), both of which are indicative of a respondent who does not perceive any pressing issues or problems in the City that can be addressed by local government. More- over, the specific improvements that were suggested focused on enhanc- ing those aspects of the City that residents value most, including improvements to parks and recreation, limiting future growth/preserv- ing natural open space, improving traffic circulation, and strengthening efforts to protect the local environment. Although the related themes of preserving the City's character and man- aging future growth were prominent in the survey, it should also be rec- ognized that Rancho Cucamonga residents are generally quite forward- thinking and recognize that some types of change would be good for the City. There was widespread support for economic development initia- tives, a willingness to embrace innovative transit solutions such as Bus Rapid Transit and the required infrastructure improvements, as well as City of Rancho Cucamonga True North Research, inc. © 2009 6 strong interest in various environmental initiatives and the Healthy RC lifestyle. The overall theme is thus one of balance—managing future growth and development so as to enhance the City's economy and local job opportu- nities, while preserving the unique character, small-town charm, and nat- ural resources that make Rancho Cucamonga a special place to live. How do residents priori- The objective of the General Plan is to identify residents' shared vision tize among various proj- for the City's future, identify and prioritize specific goals that are consis- ects and programs the tent with that vision, as well as develop policies to help the City achieve City is considering for its future? its goals. Because the City has limited resources, however, the survey asked residents to prioritize among a series of projects and programs that the City is considering for the future. Once again, the balanced themes of maintaining the City's character, preserving its natural resources, and ensuring the health of the City's economy rose to the surface. Among the 14 items tested, residents assigned the highest priority to strengthening economic development programs that improve the local economy and increase the revenues needed to provide city services, followed by improving the maintenance of city streets and facilities, improving the flow of traffic in the city, ensuring that all areas of the city have equal access to municipal ser- vices, facilities and resources, acquiring and preserving natural open space areas, and expanding recreational programs, parks and facilities. Is there support for Yes. More than half(59%) of residents surveyed perceived a need for revi- redeveloping portions of talizing certain shopping areas along Foothill Boulevard west of Haven Foothill Boulevard? Avenue. When asked bluntly whether they favor redeveloping shopping areas along this portion of Foothill Boulevard, the vast majority initially favored redevelopment (42%) or indicated that they did not have an opin- ion (40%). Once informed about the positive impacts that redevelopment will have on the appearance of these areas, the local economy, and the City's tax base, support for redeveloping the western portion of Foothill Boulevard could be found among two-thirds (67%) of residents. It is worth noting, moreover, that many residents identified other areas of the City that they felt were in need of revitalization, with the most popu- lar being areas along Archibald Avenue, Baseline Road, and Haven Ave- nue. City of Rancho Cucamonga True North Research, Inc. © 2009 7 Q U A L I T Y O F L I F E The opening series of questions in the survey was designed to assess residents' top of mind per- ceptions about the quality of life in Rancho Cucamonga, what they would most like to preserve about the city, as well as ways to improve the quality of life in the city—now and in the future. OVERALL QUALITY OF LIFE At the outset of the interview, respondents were asked to rate the overall quality of life in the City using a five-point scale of excellent, good, fair, poor, or very poor. As shown in Figure 1 below, an overwhelming majority (92%) of respondents shared favorable opinions of the quality of life in Rancho Cucamonga, with 44% reporting it is excellent and 48% stating it is good. Seven percent (7%) of residents indicated that the quality of life in the City is fair, and less than 1% of residents used poor or very poor to describe the quality of life in Rancho Cucamonga. Question 2 How would you rate the overall quality of life in the City? Would you say it is excel- lent, good, fair, poor or very poor? FIGURE 1 QUALITY OF LIFE Very poor Poor 0.1 Not sure 0.3 0.6 Fair Refused 6.7 0.2 Excellent 43.7 Goo 48.4 For the interested reader, Figures 2 and 3 on the next page show how ratings of the quality of life in the City varied by years of residence in Rancho Cucamonga, presence of a child in the home, homeownership status, age and gender. Although there was some variation in opinion- e.g., females were somewhat more likely than males to view the quality of life as excellent—the most striking pattern in these figures is the consistency of opinion. Regardless of subgroup cate- gory, respondents generally held very positive opinions of the quality of life in Rancho Cucamonga. City of Rancho Cucamonga True North Research, Inc. © 2009 8 FIGURE 2 QUALITY OF LIFE BY YEARS IN RANCHO CUCAMONGA, CHILDREN IN HOME Sr HOME OWNERSHIP STATUS 100 90 80 70 t,uod 4G.8 In 13 a 57 3 • 60 58�1 59.9 50 a z 40 ae 30 1/9 20 I.r"Ilent -0! i 10 0 Less than 5 Sto9 10th 14 ISormore Yes No Own Rent Years in Rancho Cucamonga(C1 I Children in Hone(Q04) Home Ownership Status(Q5) FIGURE 3 QUALITY OF LIFE BY AGE& GENDER 100 90 80 471 70 ti?x E 60 Gond ✓ 5/6 I 50 a ' 40 • 30 500 20 Ixc, lI nt 389 10 fl 6 0 18to24 25to34 .35to44 45to54 55to64 65 or older Male Female Age 1Q01) Gender WHAT SHOULD WE PRE''-RVE? Respondents were next asked to identify what they value most about Rancho Cucamonga that the city government should make sure to preserve in the future. This question was posed in an open-ended manner, thereby allowing residents to mention any aspect or attribute that came to mind without being prompted by—or restricted to—a particular list of options. True North later reviewed the verbatim responses and grouped them into the categories shown in Figure 4 on the next page. Overall, recreational opportunities and parks were the most commonly mentioned feature of the city that residents felt should be preserved (19%), followed by the low crime rate/safety of the city (1 7%), natural open spaces (16%), general cleanliness and appearance of the city (10%), qual- ity of schools (9%), the layout/well-planned nature of the city (9%), and the family-oriented atmo- sphere of the community (9%). City of Rancho Cucamonga True North Research, Inc. © 2009 9 Question 3 What do you like most about Rancho Cucamonga that the city government should make sure to preserve in the future? FIGURE 4 LIKE MOST ABOUT RANCHO CUCAMONGA Recreation /Parks 19.0 Low crime rate /Public safety 17.1 Open spaces /Natural beauty 1 5.9 Not sure 10.2 General cleanliness,appearance 10.0 Education /Schools 9.3 Layout of City/Planning 9.2 Family-oriented community/Atmosphere 8.7 Trails /Walking paths 5.9 Shopping opportunities 4.6 Like everything/Change nothing 3.1 Quality of life _2.4 Community programs,events 2.3 Museums/Art center/Cultural 1.4 History/ Heritage 11.0 0 5 10 15 20 % Respondents ‘"" T SHOW n WF rP.ANr7F7 In an open-ended manner similar to that described above for Question 3, all respondents were next asked to indicate the one thing that the city govern- ment could change to make Rancho Cucamonga a better place to live—now and in the future. True North reviewed the verbatim responses to Question 4 and grouped them into the categories shown in Figure 5 on the next page. Overall, the most common responses to this question were not sure/can't think of anything (17%) or no improvements are needed (12%), both of which are indicative of a respondent who does not perceive any pressing issues or problems in the city that can be addressed by local gov- ernment. Among specific changes that were mentioned, the most common were improving and/ or adding parks and recreation opportunities (9%), limiting growth/preserving open space (8%), improving public safety (8%), reducing traffic congestion (7%), and improving environmental efforts (6%). City of Rancho Cucamonga True North Research, Inc. © 2009 10 Question 4 If city government could change one thing to make Rancho Cucamonga a better place to live now and in the future, what change would you like to see? FIGURE 5 CHANGES TO IMPROVE RANCHO CUCAMONGA Not sure /Cannot think ofanything 1 7.1 No changes needed 1 1.8 Improve,add parks.recreation 8.7 Limit growth /Preserve open space 7.7 Improve public safety 7.6 Reduce traffic congestion 6.5 Improve environmental efforts 6.3 Improve local government,leadership 6.2 Improve economy,job opportunities 4.9 Reduce cost o f living,taxes 4.6 Provide additional entertainment options 4.4 Improve infrastructure 3.1 Improve public transportation 2.5 Improve schools,education 1.3 Address senior issues 1.1 Address homeless issue 1.0 0 5 10 15 20 % Respondents City of Rancho Cucamonga True North Research, Inc. © 2009 R E V I T A L I Z I N G F O O T H I L L B O U L E V A R D The Rancho Cucamonga Redevelopment Agency administers a variety of economic development, redevelopment, and housing-related programs that support businesses and residents in the City of Rancho Cucamonga. Established in 1981 , the Agency has assisted in the elimination of blighted conditions resulting in the development of new public facilities and affordable housing projects, improved infrastructure, and a strengthened local economy through business attrac- tion/retention, work force development, and tourism efforts. This survey presented an opportu- nity to gauge residents' perceptions regarding the need for redevelopment and revitalization, their support for the incorporation of mixed-use developments, as well as their sensitivity to building heights along portions of Foothill Boulevard. c¢4Oppll\I(' AI fINIC F(1f1TI--!U ! PCfl!! Ft/APn The first question in this series was designed to measure how often respondents currently shop or dine at restaurants in the city that are located along Foothill Boulevard, west of Haven Avenue. As shown in Figure 6 below, 37% of respondents indicated that they patronize businesses along Foothill Boulevard west of Haven Avenue on a weekly basis, 31% indicated they do so two to three times per month, 17% shop and dine along this corridor once per month, 11% do so less often than once per month, whereas 5% stated that they never patronize businesses in this location. Question 5 How often do you go shopping or dine at restaurants in the city along Foothill Bou- levard west of Haven Avenue? Would you say you do this at least once per week, two to three times per month, once per month, less often than once per month, or never? FIGURE 6 FREQUENCY OF FOOTHILL BOULEVARD VISITS Less than Never lx /mo 5.4 10.7 At least lx /wk 36.6 lx /mo ; 16.6 ill 2-3x /mo 30.7 PERCEIVED NEED FOR REVITALIZING FOOTHILL WES I OF HAVEN Having mea- sured how often they patronize businesses along Foothill Boulevard west of Haven Avenue, the survey next inquired as to whether—in their opinion—there are shopping areas along this corri- dor that are outdated and in need of revitalization. More than half (59%) of those surveyed indi- cated that there is a need for revitalizing certain shopping areas along Foothill Boulevard, west of Haven Avenue (see Figure 7), whereas 36% did not perceive a need for revitalization and 5% were unsure or unwilling to share their opinion. When compared to their respective counterparts, City of Rancho Cucamonga True North Research, Inc. © 2009 12 the perceived need for revitalizing Foothill Boulevard west of Haven Avenue was most prevalent among those who patronize businesses in this area once per month, those who have lived in the city at least 10 years, respondents between the ages of 35 and 44, males, and those with chil- dren in their home (see Figures 8 & 9). Question 6 In your opinion, are there shopping areas along Foothill Boulevard west of Haven Avenue in the City that are outdated and in need of revitalization? FIGURE 7 OPINION OF FOOTHILL BOULEVARD NEED FOR REVITALIZATION Not sure 4.6 Not in need of revitalizatio n 36.3 Yes, in need of revitalization 59.0 FIGURE 8 OPINION OF FOOTHILL BOULEVARD NEED FOR REVITALIZATION BY FOOTHILL BOULEVARD VISIT& YEARS IN RANCHO CUCAMONGA 80 70 65.2 66.8 62.1 57.2 58.9 so 55.3 54.5 52.9 i so 4o z 30 3 20 x m 10 0 — Atleastlx/wk 2.3x/ma lx/ono Less than Ix/ Never Less than S S to9 10 to 14 15 or more no Foothil Boulevard■sit(Q5) Years n Rancho Cucamonga C11) City of Rancho Cucamonga True North Research, Inc. © 2009 FIGURE 9 OPINION OF FOOTHILL BOULEVARD NEED FOR REVITALIZATION BY AGE, GENDER & CHILDREN IN HOME 80 70 (6.7 o 61 8 60.8 58.9 61.4 60.4 62 8 og60 577 55.4 so 42.1 • ° 40 rv s 30 „ Y 20 • 10 0 ' 18 to 24 25 to 34 35 to 44 ' C 5to 54 551.364 65 or dder Male Gender Female vet anti Home(No 49e(QD1 INITIAL SUPPORT FOr " .7DEVE! ,�1,Pfi'r rte' r-'CT AREAS Regardless of their opin- ions regarding the need for revitalizing portions of Foothill Boulevard as measured in Question 6, Question 7 asked respondents whether they would favor or oppose redeveloping select areas along Foothill Boulevard west of Haven Avenue, or if they had no opinion either way. Overall, the vast majority of residents indicated that they initially favored redevelopment (42%) or had no opinion (40%). An additional 8% indicated that it would depend on further details, whereas 11% initially stated that they opposed redeveloping select areas along this portion of Foothill Boule- vard (Figure 10). Question 7 In general, would you favor or oppose redeveloping select areas along Foothill Bou- levard west of Haven, or do you have no opinion either way? FIGURE 10 OPINION OF REDEVELOPING FOOTHILL BOULEVARD When compared to their respective coun- Refused terparts, initial support for redeveloping 0.4 portions of Foothill Boulevard west of Haven Avenue was most prevalent among those who shop their weekly or never, those who have lived in the city at least five Not sure Favor 39.6 4111 41.6 years, respondents between the ages of 35 and 44, males, and those who perceived a need for revitalizing this portion of Foothill Boulevard in Question 6 (see Figures 11 & 12). Oppose Depends 10.8 7.7 City of Rancho Cucamonga True North Research, Inc. © 2009 14 FIGURE 11 OPINION OF REDEVELOPING FOOTHILL BOULEVARD BY FOOTHILL BOULEVARD & YEARS IN RANCHO CUCAMONGA 100 90 80 9) 8 18 8 70 c 60 u 16.9 50 giwd, a tr 40 1. ' s`} M 30 10 0 At least lx/wk 2-3x/too 1a/to less than lx/ Never I Less than 5 to 9 10to 14 15 or more roo Foothil Boulevard Visit 35i Years in Rancho Cucamonga cQl FIGURE 1 2 OPINION OF REDEVELOPING FOOTHILL BOULEVARD BY AGE, GENDER & FOOTHILL BLVD IN NEED OF REVITALIZATION l00 90 80 1 i , '6 4 ,. .. 70 N. I sw.. ,1• 60 .•R4 8 I a 6 50 y i,1 a. 5.6 IC 40 .-. ... :. at I. 30 i• Depend.. I 20 1 0.5 10 0 -- IBto24 25 to 34 351o44 451054 55to64 65or older Male Female Yes No Age(QOl) Gender Foothill Bbd in Need of Revitaizatlon F16l SUPPORT WITH '"FORMATION ABOUT r'-ONOMIC IMPACTS Respondents who were initially opposed, were undecided, or equivocated regarding the redevelopment Foothill Boulevard were subsequently asked their opinion if they knew that in addition to improving the appearance of outdated commercial centers, redevelopment would help improve the local econ- omy and increase the City's tax base. As shown in Figure 13 on the next page, linking redevelop- ment to the positive impacts it will have on the economy and the City's tax base netted an additional 26% support, bringing total support for redeveloping Foothill Boulevard west of Haven Avenue to 67% of residents at this point in the survey. It is worth noting, moreover, that support for redeveloping this stretch of Foothill Boulevard was also widespread at this point in the sur- vey, achieving majority status in every identified subgroup—even among those who did not ini- tially perceive a need for revitalizing the area (see Figures 14 & 1 5). City of Rancho Cucamonga True North Research, Inc. © 2009 Question 8 In addition to improving the appearance of outdated commercial centers, redevel- opment would help improve the local economy and increase the City's tax base. Knowing this, would you favor or oppose redeveloping select areas along Foothill Boulevard west of Haven? FIGURE 13 INFORMED OPINION OF REDEVELOPING FOOTHILL BOULEVARD Not sure Refused 5.2 0.4 Oppose 20.3 Favored redevelopment at Q7 Depends 41.6 7.1 Favor 25.5 FIGURE 14 INFORMED OPINION OF REDEVELOPING FOOTHILL BOULEVARD BY FOOTHILL BOULEVARD& YEARS IN RANCHO CUCAMONGA o loo 7 A 90 802 ao 80 J1S 8 < 70 67.0 66.8 654 68.4 65i f q b so 57.5 2 m_ 50 r A 40 L v Z 30 o E v p 20 x A' 10 At leas t1x/wk 23x/no lx/no Less than le/ Nc,,• less than S Sto9 10 to 14 15 or more mo 1 Foothill 8oulevani Sint q51 Years n Rancho Cucammga 01) City of Rancho Cucamonga True North Research, Inc. © 2009 1 6 FIGURE 15 INFORMED OPINION OF REDEVELOPING FOOTHILL BOULEVARD BY AGE, GENDER& FOOTHILL BLVD IN NEED OF REVITALIZATION 0 100 0 — 90 m `a_ 80 77.8 t 73.5 /U.8 68.0 70.1 66 7 68.0 g a 70 66 I LL� 3 60 LL b 52.6 50.3 D. 50 40 `a 30 E II 11 LL 00 20 v 10 0 181024 25[034 35 to 44 45 to 54 55 to64 65 orolder Male Female Yes No Age(Q01) Gender Foothill Blvd in Need of Revitalization(Q6) SUPPORT FO,"' ' "'°° DEVF' '"''MENT` Assuming that this area of Foothill is redeveloped in the future, respondents were next asked whether they would support the inclu- sion of mixed-use developments, which were defined as housing units built on top of, or next to, commercial and retail businesses. Overall, Rancho Cucamonga residents were fairly evenly divided in their opinions regarding mixed-use developments (Figure 16), with 50% supporting this type of development, 44% opposed, and the remainder indicating that it depends (2%) or they were unsure (4%). For the interested reader, Figures 17 and 18 on the next page display how opinions regarding the inclusion of mixed-use developments along Foothill Boulevard west of Haven Avenue varied by length of residence, presence of children in the home, homeowner- ship status, gender, age, and perceived need for revitalizing the western portion of Foothill Bou- levard. Question 9 If this area of Foothill were redeveloped, would you support or oppose allowing mixed-use developments. By mixed-use, I mean residential housing units built on top of, or next to, commercial and retail businesses. FIGURE 16 OPINION OF MIXED-USE DEVELOPMENT Not sure Refused 4.4 0.2 Support Oppose 111110 49.6 43.7 Depends 2.2 City of Rancho Cucamonga True North Research, Inc. © 2009 17 FIGURE 1 7 OPINION OF MIXED-USE DEVELOPMENT BY YEARS IN RANCHO CUCAMONGA, CHILDREN IN HOME, HOME OWNERSHIP STATUS & GENDER 80 70 60 58.t t• 54 53.2 .1 53.8 54.5 c 50.8 '� n 50 48.6 ,1° 44.0 I 44.6 195 .0 40 o i 30 � v a S 20 10 0 Less than S to9 10 to 14 IS or more Yes No Own Rent Male Female Years 13 Rant ho Cur amonga(O 1) Chitlren in Hone 0D41 Home OwnershipStatus(Q51 Gender FIGURE 18 OPINION OF MIXED-USE DEVELOPMENT BY AGE& OPINION OF REDEVELOPING FOOTHILL BLVD 80 70 (3S 7 62.5 60.1 60 56.7 °n v 52.6 • E 50 45.8 3g. 39.7 n o 40 35.3 a o 6 30 Z 19.7 en 20 10 0 3E m2! 2Sto34 3Sto44 4Sro 54 SSto64 65orolder Favor Oppose Depends Not sure Age CODI) Opinbn of Redevebpng Foothd Blvd(Q7) BUILDING HEIGHTS IN REDEVELOPED AREAS ALONG FOOTHILL The amount of additional commercial, retail and housing that can be created in redevelopment areas depends, in part, on the number of stories in a building. The greater the number of stories in a building, the greater the amount of commercial, retail and housing space that can be offered. Anticipating that residents may have opinions about the height of developments, the research team sought to measure their sensitivity by asking respondents whether they would favor or oppose allowing buildings of five and four stories, respectively. The answers to this question for redevelopment areas along Foothill Boulevard between Haven and Archibald are shown in Figure 19. The corresponding figures for redevelopment areas along Foothill Boulevard between Archi- bald and the western city limits are shown in Figure 20. Regardless of the location of the pro- posed redevelopment areas, support for five-story buildings ranged between 41% and 42%, whereas support for four-story buildings ranged between 50% and 51%. City of Rancho Cucamonga True North Research, Inc. © 2009 1 8 Question 10 Take a moment to think of Foothill Boulevard between Haven and Archibald. If this area were redeveloped, would you support or oppose allowing: ? FIGURE 19 SUPPORT FOR BUILDING HEIGHTS ON FOOTHILL BETWEEN HAVEN AND ARCHIBALD 100 1 90 •Re fuse d 80 45 1 70 •Not sure 60 v a50 •Oppose ce 40 30 Depends 20 10 ■Support 0 Five story Four story Q10 Support for building heights between Haven and Archibald. . Question 11 Next, take a moment to think of Foothill Boulevard from Archibald to the western City limits. If this area were redeveloped, would you su pp ort or o pp ose allowing: ? FIGURE 20 SUPPORT FOR BUILDING HEIGHTS ON FOOTHILL FROM ARCHIBALD TO CITY LIMITS 100 3.8 2.1 90 •Refused 80 45.8 70 50.8 Not sure c 60 i 50 i.� 40 30 Depends 19.b 20 11 !, 10 ■Support 0 Five story Four story Q11 Support for building heights fromArchibald to City limits... City of Rancho Cucamonga True North Research, Inc. © 2009 19 NEED FOR REVITAL17ATION IN OTHER AREAS OF ClT` The final two questions in this series asked respondents whether they felt that there were shopping areas in other areas of the city that are in need of revitalization and—if yes—to identify the location of these shopping centers. Question 12 In your opinion, are there shopping areas in other areas of the City that are out- dated and in need of revitalization? FIGURE 21 OPINION ABOUT REVITALIZATION IN OTHER AREAS OF CITY Overall, 46% of respondents Not sure indicated that there were other 4.1 shopping centers in the city that are in need of revitalization (Fig- ure 21), with the most common Yes, feel other locations identified being those areas are in need along Archibald Ave (31%), of revitalization Baseline Rd (28%), Haven Ave No additional 46.0 (20%), and Foothill Boulevard areas in need of near the freeway (1 6%) (see Fig- revitalization 50.0 ure 22). Question 13 Which shopping centers in other areas of the City are most in need of revitaliza- tion? FIGURE 22 OTHER AREAS OF CITY IN NEED OF REVITALIZATION Archibald Ave 31 1 Baseline Rd 275 Haven Ave 20.1 Foothill Blvd near freeway 16.2 Not sure 12.5 Vineyard Ave 11.2 Carnelian St 8.9 Arrow Hwy 5.7 West area(general) 3.5 Ontario Fwy 3.5 South area(general) 3.4 Hellman Ave 3.3 Sunrise Center 2.9 Lemon Ave 2.4 Terra Vista Center 1.7 Hermosa Ave 1.3 Orchard St 0.9 0 5 10 15 20 25 30 35 %Respondents Who Feel Other Areas Are in Need of Revitalization City of Rancho Cucamonga True North Research, Inc. © 2009 20 B U S R A P I D T R A N S I T & T R A F F I C One of the new transit services in southern California is called Bus Rapid Transit (BRT). A BRT system uses dedicated lanes to allow buses to avoid traffic and get passengers to their destina- tions quickly. For many types of trips, Bus Rapid Transit is as fast as using a personal vehicle. In this section of the survey, respondents were asked about their use of public transit in the City of Rancho Cucamonga, their awareness and support for developing BRT in the City, as well as their satisfaction with the City's efforts to improve traffic circulation by improving roads and intersec- tions, timing traffic signals, and other measures. HOU`'-' USE OF PUBLIC TRANSIT IN CITY The initial question in this series asked respondents whether they or another member of their household had ridden public transit in the City of Rancho Cucamonga during the 12 months preceding the interview. Question 14 In the past 12 months, have you or another member of your household ridden public transit in the City of Rancho Cucamonga? FIGURE 23 HOUSEHOLD TRANSIT USE IN PAST 12 MONTHS Yes,hsld rode Among those surveyed, just 12% indi- tran sit in past 12 cated that their household had used months public transit during the period of inter- 11.8 est (Figure 23), with reported use being highest for those who have lived in the City between 10 and 14 years, house- holds with children, and those who rent their home (see Figure 24). Hsld did not ride transit in past 2 months 88.2 FIGURE 24 HOUSEHOLD TRANSIT USE IN PAST 12 MONTHS BY YEARS IN RANCHO CUCAMONGA, CHILDREN IN HOME& HOME OWNERSHIP STATUS 30 E i 25 21.3 a"• 20 18.5 c 15.9 A 15 13.0 a 10 9 10.9 V Dl0 84 9.0 A • 5 x x 0 Less than 5 5to9 10 to 14 15 or more Yes No Own Rent Years In Rancho Cucamonga(Q1) Chldren,n Home(QD4) Home Ownership Status(Q5) City of Rancho Cucamonga True North Research, Inc. © 2009 A A!ARFNFSS OF PUS RAPID TRANSr All respondents were next provided with the brief description of Bus Rapid Transit shown below in Question 15 and simply asked if they had heard of BRT prior to taking this survey. Being a relatively new concept and having limited appli- cations in southern California, it is not surprising that prior awareness of BRT was relatively low, with just one-quarter (23%) of Rancho Cucamonga residents indicating that they had previously heard of Bus Rapid Transit (Figure 25). Awareness of BRT ranged widely among subgroups, how- ever, with newcomers and long-time residents, those who do not live with children, home own- ers, seniors, and males being the most likely to report having previously heard of BRT (see Figures 26 & 27). Question 15 One of the new transit services in southern California is called Bus Rapid Transit. A Bus Rapid Transit system uses dedicated lanes to allow buses to avoid traffic and get passen- gers to their destinations quickly. For many types of trips, Bus Rapid Transit is as fast as using a personal vehicle. Prior to taking this survey, had you heard of Bus Rapid Transit? FIGURE 25 HEARD OF BUS RAPID TRANSIT Yes, heard of Bus Rapid Transit 22.8 Had not heard of Bus Rapid Transit 77.2 FIGURE 26 HEARD OF BUS RAPID TRANSIT BY YEARS IN RANCHO CUCAMONGA, CHILDREN IN HOME& HOME OWNERSHIP 40 2 c 35 a ', 30 00 25.1 272 26.4 25 24.4 = 20 17.8 17.5 15.8 = IS L 1—•C 10 7.2 'O n 5 Y 0 Less than S 5to9 10 to 14 15 or more Yes No Own Rent Yeas in Ratcho Cucamonga(31) Children in Hone(QD4) Home Owners hip Status(OS) City of Rancho Cucamonga True North Research, Inc. © 2009 FIGURE 27 HEARD OF BUS RAPID TRANSIT BY AGE & GENDER 40 36.8 a 35 31 6 3 • 30 28.3 25.2 o 25 23.7 = 20 18.1 17.2 I5 11 8 • 10 0▪ 5 n °C 0 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or older Male Female Age(QDI1 Gender SUPPORT FOR DEDIC 'TED BRT LANE Having gauged residents' prior awareness of BRT, the survey next questioned them whether they would support or oppose dedicating a new third lane in the existing street along Foothill Boulevard in order to allow Bus Rapid Transit ser- vice through the city. Overall, residents were divided evenly on this matter, with 48% supporting a new dedicated BRT lane along Foothill Boulevard, 49% opposing the lane, and 3% unsure or unwilling to share their opinion (Figure 28). With the exception of residents under the age of 25, support for a new dedicated BRT lane along Foothill Boulevard was reasonably consistent across resident subgroups (see Figures 29 & 30). Question 16 In general, would you support or oppose dedicating a new third lane in the exist- ing street along Foothill Boulevard in order to allow Bus Rapid Transit service through Rancho Cucamonga? FIGURE 28 OPINION OF BUS RAPID TRANSIT Not sure 3.2 Support Oppose 48.3 48.5 City of Rancho Cucamonga True North Research, Inc. © 2009 23 FIGURE 29 OPINION OF BUS RAPID TRANSIT BY YEARS IN RANCHO CUCAMONGA, CHILDREN IN HOME & HOME OWNERSHIP STATUS 70 c A • 6p 9 53.4 51 2 46 I 46.8 46.9 48.6 w SO 43.2 45.3 `0 4o g 30 20 C c 0 gs 10 Yt 0 Less than S 5 to 9 10 to 14 15 ormo,e Yes No Own Rent Years m RanchoCucamonoa(Q1) Children it Home(QD4) Horne Ownership Status(Q5) FIGURE 30 OPINION OF Bus RAPID TRANSIT BY AGE, GENDER & HEARD OF BUS RAPID TRANSIT • 70 63 2 60 52.3 51 50 47.2 49.1 .,: 49.0 48.I 44.1 44.3 4 5 40 30 • 20 n 10 X 0 181o24 251u34 35 to 44 45 to54 5510 64 65orolder Male Female Yes No Age(Q131) Gender Heard ofBus Rapid Transit 101 5) EFFORTS TO IMPROVE TRAFFIC CIRCULATION The City of Rancho Cucamonga addresses day-to-day traffic operations, safety issues, and future transportation needs in the community. The next question in this section of the survey asked respondents about their satis- faction with the City's efforts to improve traffic circulation by improving roads and intersections, timing traffic signals, and other measures. Figure 31 on the next page shows that more than three-quarters of residents indicated they were very (30%) or somewhat (50%) satisfied with the City's efforts to improve circulation, whereas the remainder were either very (7%) or somewhat (10%) dissatisfied, unsure of their position (1%), or refused to offer their opinion (2%). For the interested reader, Figures 32 and 33 display how opinions regarding the City's efforts to improve traffic circulation varied across a number of key resident subgroups. City of Rancho Cucamonga True North Research, Inc. © 2009 24 Question 17 Generally speaking, are you satisfied or dissatisfied with the City's efforts to improve traffic circulation by improving roads and intersections, timing traffic signals, and other measures? FIGURE 31 SATISFACTION WITH TRAFFIC CIRCULATION IMPROVEMENT EFFORTS Very Not sure Refused dissatisfied 1.3 1.6 7.3 Very Somewhat dissatisfied satisfied 10.3 29.8 Somewhat satisfied 49.6 FIGURE 32 SATISFACTION WITH TRAFFIC CIRCULATION IMPROVEMENT EFFORTS BY YEARS IN RANCHO CUCAMONGA, CHILDREN IN HOME & HOME OWNERSHIP STATUS 100 90 80 70 E 60 Somewhat 511 atIsfied '1�.!! .18.8 50 4 F1 S 52.8 it 40 30 20 ;I yt 10 0 Less than 5 Sto9 10io14 15ormore Yes No Own Rent Years in Ranc ho Cucaironga 101) Children In Home(QD4) Home Ownership Status(05) City of Rancho Cucamonga True North Research, Inc. © 2009 25 FIGURE 33 SATISFACTION WITH TRAFFIC CIRCULATION IMPROVEMENT EFFORTS BY AGE& GENDER 100 90 80 70 E 60 tiomew hat 486 -o satisfied g 50 78.41 4I I 40 at 30 20 t � ry 10 0 18 to 24 ?5 to t4 i 5 to 44 45 to 54 55 to 64 65 or older Male Female Age(QDI) Gender City of Rancho Cucamonga True North Research, Inc. © 2009 26 H E A L T H Y R C In 2007, the City of Rancho Cucamonga launched the Healthy RC program. Healthy RC is a multi- year effort to encourage all residents to make healthy choices for their minds, bodies and the earth. The initial emphasis of Healthy RC has been on increasing community awareness of exist- ing "healthy" resources in the City and developing new Healthy RC offerings. Future plans include the formation of a key stakeholder group and an assessment and prioritization process to deter- mine where to focus our efforts to make Rancho Cucamonga an even healthier place to live, work and play. One of the goals of this survey was to establish a baseline measure of public awareness of the Healthy RC program, as well as gauge their interest several Healthy RC activities. Question 18 Prior to taking this survey, had you heard of the City's "Healthy RC"program? FIGURE 34 HEARD OF HEALTHY RC PROGRAM Refused Yes, heard of AWARENESS OF HEALTHY RC 0.4 Healthy RC Overall, just under one-quarter of resi- Prog ram dents (22%) indicated that, prior to par- 21 .9 ticipating in the survey, they had heard of the City's "Healthy RC" program (Fig- ure 34). Long-time residents, home own- ers, respondents between the ages of 44 and 64, and females were substantially more likely than their counterparts to have heard of Healthy RC prior to taking the survey (see Figures 35 & 36). Had not heard of Healthy RC Program 77.8 FIGURE 35 HEARD OF HEALTHY RC PROGRAM BY YEARS IN RANCHO CUCAMONGA, CHILDREN IN HOME & HOME OWNERSHIP STATUS E 35 O 0 a 30 28.1 V ce ,▪ 25 24.6 , 21.4 22.1 I I 19.2 `0 20 18.0 _ 16 0 15 14.2 A 10 c 0 a s a ai Y 0 Less than 5 5 to 9 10 to 14 IS of ncne Yes No Own Rent Yeas in Rancho Cucamonga 1Q11 Children in Hone(QD4) Hone Ownershti 5 tatus(O5) City of Rancho Cucamonga True North Research, Inc. © 2009 FIGURE 36 HEARD OF HEALTHY RC PROGRAM BY AGE & GENDER F 35 3 30.9 0 i 30 v ,71 - 25 23.5 ,.. x 0 20 173 -c i 15 12.9 2 . 10 C - 5.3 X 0 1610 24 25 to 34 35 to 44 4S to 54 55 to 64 65 or older Male Ferule Age(Q01) Gender INTEREST IN ACTIVITIES Having measured awareness of the Healthy RC program, the survey next turned to measuring household interest in various Healthy RC activities. The struc- ture of Question 19 was straightforward: for each of the activities listed on the left of Figure 37, respondents were simply asked to indicate whether they or another member of their household would be interested in participating in the activity. Question 19 The Healthy RC Program encourages residents to live an active, healthy lifestyle, provides learning and personal enrichment opportunities, and encourages a sustainable lifestyle that protects our environment. As I read the following activities and programs, please indicate whether you or another member of your household would be interested in participating in the activity. FIGURE 37 INTEREST IN HEALTHY RC ACTIVITIES •Very interested •Somewhat intere sled 0 °' Healthy activities and events for entire families 387 31, 3 a a, °' Visual art events 31 8 38 7 a V Health related classes and educational events 34.3 32 2 a O Theater performances for youth 33.0 33 4 a °' Interactive educational activities for children 42 5 21 4 a 0 10 20 30 40 50 60 70 80 90 100 %Respondents Interest in each of the activities tested was widespread among Rancho Cucamonga residents, with the percentage of residents who were at least somewhat interested in the activity being highest for healthy activities and events for entire families (75%), followed by visual art events (71%), health-related classes and educational events such as cooking classes and wellness fairs (67%), theater performances for youth (66%), and interactive educational activities for children (64%). Table 1 on the next page shows how stated interest in each program varied by respondent age and the presence of children in the home. City of Rancho Cucamonga True North Research, Inc. © 2009 28 TABLE 1 INTEREST IN HEALTHY RC ACTIVITIES BY AGE & CHILDREN IN HOME(SHOWING %VERY INTERESTED) Age(Q131) :hildren in Home(QD4; 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or older Yes No Healthy activities and events for entire families 36 8 26.5 40.3 33.0 30.8 21.1 35.8 28 4 Visual art events 15.8 50.0 44.4 46 4 38.3 24.6 47.9 30.5 Health related classes and educational events 15.8 32.4 45.8 36 1 40.2 26.3 37.6 31.6 Theater performances for youth 21.1 41.2 37.5 26 8 34.6 33.3 45.0 21.1 Interactive educational activities for children 21 1 67 6 54 2 29 9 39.3 29.8 60.2 26.2 City of Rancho Cucamonga True North Research, Inc. © 2009 29 P R I O R I T I E S It is often the case that residents' desires for public facilities and programs exceed a city's finan- cial resources. In such cases, a city must prioritize projects and programs based upon a variety of factors, including the preferences and needs of residents. Question 20 was designed to provide Rancho Cucamonga with a reliable measure of how resi- dents, as a whole, prioritize a variety of projects, programs, and improvements to which the City could allocate resources in the future. Respondents were first informed that the City is in the process of updating its General Plan and that it must set priorities for things it will accomplish over the next 10 years due to limited resources. They were then asked whether each project or program shown in Figure 38 should be a high, medium, or low priority for the future—or if the City should not spend any resources on the project at all. Question 20 The City of Rancho Cucamonga is in the process of updating its General Plan. Because it has limited resources, however, the City must set priorities for the things it will accomplish over the next 10 years. As I read each of the following items, I'd like you to indicate whether you think the City should make the item a high priority, a medium priority, or a low pri- ority. If you feel the City should not spend any resources on this item,just say so. Please keep in mind that not all of the items can be high priorities. FIGURE 38 SPENDING PRIORITIES •ll uh priority .Akdiumpriority ° Strengthen economic development programs a 6 Improve the maintenance of City streets and facilities I` r I I 0 a Improve the flow of traffic In the City r,, 41.4 a E N Ensure that all areas of City have equal access to city services 36.7 a L ° Acquire and preserve natural open space areas 34.4 ° Expand recreational programs,parks,and facilities i 42.7 ° Expand library services 43.3 a � c Expanding programs that promote health,wellness 33.8 41.5 a � b ° Require environmentally friendly building practices(public) 39.7 35.2 a r Preserve historic buidings in the City 38I 35.4 a tr ° Redevelop and revitalize Foothill Boulevard 16.6 0 Enhance cukural and pe donning arts in the City 41.5 N a ° Require ens konmentally friendly building practices(private) ?!' a i Expand the regional trail system 0 10 20 30 40 50 60 70 80 90 100 % Respondents The projects and programs are sorted in Figure 38 from high to low based on the proportion of P J P 9 9 9 P P respondents who indicated that an item was at least a medium priority for the City's future. Among the projects and programs tested, strengthening economic development programs that City of Rancho Cucamonga True North Research, Inc. © 2009 30 improve the local economy and increase the revenues needed to provide city services was assigned the highest priority (92% high or medium priority), followed by improving the mainte- nance of city streets and facilities (89%), improving the flow of traffic in the city (88%), ensuring that all areas of the city have equal access to city services, facilities and resources (85%), and acquiring and preserving natural open space areas (82%). Table 2 displays how the top priorities identified in Question 20 varied by respondent age and the presence of children in the home. TABLE 2 SPENDING PRIORITIES BY AGE& CHILDREN IN HOME (SHOWING % HIGH PRIORITY) Age(QO1) Children in Home(Q04' 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or older Yes No Strengthen economic development programs 57.9 82.4 61.1 64.9 60.7 52.6 65.6 65.0 Improve the maintenance of City streets and facilities 4/4 50.0 41./ 46.4 47.7 66.7 45.3 50.5 Improve the flow of traffic in the City 63.2 47.1 3 7.5 45.4 45.8 45.6 44.6 47.7 Ensure that all areas of City have equal access to city services 63.2 44.1 41.7 50.5 52.3 49.1 51.7 44.9 Acquire and preserve natural open space areas 31.6 38.2 51.4 51.5 53.3 61.4 1 47.7 46.2 Expand recreational programs,parks,and facilities 36.8 47.1 36.1 36.1 30.8 31.6 44.1 30.4 Expand library services 47.4 29.4 36.1 32.0 31.8 28.1 44.8 22.7 Expanding programs that promote health,wellness 36.8 35.3 31.9 33.0 32.7 40.4 36.3 31.8 Require environmentally friendly building practices(public) 42.1 38.2 45.8 37.1 42.1 35.1 44.1 35.7 Preserve historic buildings in the City 31.6 44.1 41.7 35.1 38.3 42.1 37.1 40.2 Redevelop and revitalize Foothill Boulevard 26.3 32.4 23.6 18.6 18.7 26.3 24.6 23.7 Enhance cultural and performing arts In the City 31.6 29.4 27.8 16.5 25.2 22.8 24.4 27.3 Require environmentally friendly building practices(private) 36.8 32.4 27.8 23.7 33.6 33.3 27.4 33.7 Expand the regional trail system 15.8 26.5 26.4 27.8 20.6 8.8 21.6 23.9 Recognizing that the projects and programs tested in Question 20 was not an exhaustive list of the range of projects that residents may feel should be a priority for the City, Question 21 fol- lowed-up by asking residents whether they think there are additional high priority goals that weren't already mentioned. Question 21 Is there a goal that I didn't mention that you think should be a high priority for the City's future? FIGURE 39 ADDITIONAL HIGH PRIORITIES No additional high priorities 59.5 Public safety _7.5 Education -4.6 Parks,recreation projects 4.3 Transportation system 4.2 Emergency services 3.3 Preserve local heritage,history 2.4 Reduce taxes,budget 2.4 Redevelop older housing 2.3 Maintenance,upkeep(general) 2.1 Improve gov process,officials 2.1 Business environment 2.1 Senior needs, programs 1.7 Commercial revitalization 0.8 Environment 0.8 Sports center for youth 0.5 Limiting growth 0.3 0 10 20 30 40 SO 60 %Respondents City of Rancho Cucamonga True North Research, Inc. © 2009 31 Approximately 60% of respondents indicated that no additional priorities came to mind (see Fig- ure 39). Among those that were mentioned, the most common were improvements to public safety (8%), education (5%), parks and recreation (4%), and the transportation system (4%). City of Rancho Cucamonga True North Research, Inc. © 2009 32 C O M M U N I C A T I O N The importance of city-resident communication cannot be overstated. Much of a city's success is shaped by the quality of information that is exchanged in both directions, from the city to its res- idents and vice-versa. This study is just one example of Rancho Cucamonga's efforts to enhance the information flow to the city to better understand citizens' concerns, perceptions, and needs. In this section of the report, we present the results of several communication-related questions. OVERALL SA 1 IS-I-AL i ION Question 22 of the survey asked residents to report their satis- faction with city-resident communication in the City of Rancho Cucamonga. Overall, 85% of respondents indicated they were satisfied with City's efforts to communicate with residents through newsletters, the Internet, and other means (Figure 40). The remaining respondents were either dissatisfied with the City's efforts in this respect (1 3%) or unsure of their opinion (2%). Question 22 Overall, are you satisfied or dissatisfied with the City's efforts to communicate with residents through newsletters, the Internet, and other means? FIGURE 40 SATISFACTION WITH COMMUNICATION Very Figures 41 and 42 display how satisfac- dissatisfied Not sure 2 2 tion with the City's efforts to communi- Somewhat 4.1 cate with residents varied across a dissatisfied variety of resident subgroups. Although 8.7 there were some slight variations in sat- isfaction across groups, the general pat- very satisfied tern was one of consistency as all groups 46.6 expressed high levels of satisfaction overall. Somewhat sat is fie d 38.4 FIGURE 41 SATISFACTION WITH COMMUNICATION BY YEARS IN RANCHO CUCAMONGA, CHILDREN IN HOME & HOME OWNERSHIP STATUS 100 90 80 Somewhat 70 satisfied 380 411 ipJ 38 7 Z 60 I -o 0 50 a K 40 X very 30 20 t 4 S'1 r'., 10 0 I Less than S Sto9 t0tol4 ISor more Yes No Own Rent Years in Ranr ho Cucamonga(QI) Children in Home(004) Hone Ownership Status(QS1 City of Rancho Cucamonga True North Research, Inc. © 2009 33 FIGURE 42 SATISFACTION WITH COMMUNICATION BY AGE & GENDER 100 90 ■omew hat 80 +atisiled 31.6 70 45 4 35.3 60 36.1 14.9 0 5 SO a c' 40 4■•■v 30 r.S! 4/ I 43I 454 20 - - - 10 0 -- 180024 25w34 i5 to 4-1 45 to 54 55 to 64 65 orolder Male Ferrule Age(QM) Gender n,S'n,r1 '".`!CATION PREFEREN' Question 23 next presented respondents with each of the methods shown to the left of Figure 43 and simply asked—for each—whether it would be an effective way for the City to communicate with them. Overall, respondents indicated that receiving newsletters from the City (Grapevine/Rancho Reporter) was the most effective method (88%), followed by email newsletters and updates (76%), and the City's website (74%). Having brochures available at public locations (68%) and Channel 3 RCTV (53%) were considered to be somewhat less effective methods of communication. Table 3 on the next page shows how the perceived effectiveness of the communication methods varied substantially by respondent age and the presence of children in the home. Question 23 As I read the following ways that the City can communicate with residents. I'd like to know if you think they are a very effective, somewhat effective, or not an effective way for the City to communicate with you. FIGURE 43 EFFECTIVENESS OF COMMUNICATION METHODS IVery effective •Somewhat effective Grapevine newsletter, Rancho Reporter 24.3 N Email newsletters,updates 42 4 a N Oty's website 37.9 a N Brochures available at public locations 19 5 48.0 Channel 3,RCN 22 9 29.6 0 10 20 30 40 50 60 70 80 90 100 %Respondents City of Rancho Cucamonga True North Research, Inc. © 2009 34 TABLE 3 EFFECTIVENESS OF COMMUNICATION METHODS BY AGE&CHILDREN IN HOME Age (QD1) Children in Home(QD4j 18 to 24 25 to 34 35 to 44 45 to 54 55 to64 65 or older Yes No Grapevine newsletter,Rancho Reporter 36.8 58.8 75.0 71.1 66.4 68.4 69.0 58.5 Email newsletters,updates 21.1 41.2 43.1 29.9 30.8 28.1 39.0 27.7 City's website 47.4 44.1 50.0 21.6 25.2 14.0 41.3 31.6 Brochures available at public locations 10.5 17.6 19.4 21.6 25.2 22.8 17.3 21.9 Channel 3,RCTV 26.3 14.7 26.4 27.8 23.4 17.5 19.7 26.4 I iii City of Rancho Cucamonga True North Research, Inc. © 2009 R E T I R E M E N T I N R A N C H O C U C A M O N G A The final substantive section of the survey addressed the topic of retiring in the City of Rancho Cucamonga. Specifically, whether residents between the ages of 45 and 64 intend to stay in Ran- cho Cucamonga after they retire, as well as whether they are interested in moving into an active adult community or senior community after retirement. DO YOU INTEND TO STAY IN RANCHO CUCAMONGA% Most current residents (58%) between the ages of 45 and 64 stated that they intend to stay in Rancho Cucamonga after retiring. Approximately one-quarter (26%) stated that they plan to move to another community after retiring, whereas 16% were unsure (Figure 44). Intentions to stay in Rancho Cucamonga after retirement did not bare a consistent relationship to age or the length of time a resident had lived in the City to this point (see Figure 45). Question D2 Do you plan to stay in Rancho Cucamonga once you retire, or move to another city? FIGURE 44 PLAN TO REMAIN IN CITY ONCE RETIRED Not sure 16A Not planning to Yes, plan to stay stay in RC after in RC after retirement retirement 25.7 57.8 FIGURE 45 PLAN TO REMAIN IN CITY UPON RETIRED BY YEARS IN RANCHO CUCAMONGA& AGE 100 8.8 Q •Not sure 80 4 1.2 • 239 Q• 70 1 S ti 0 ro v 60 ■Not planning to a 50 say in RC after 29.4 retirement • 40 30 ho 0 0,1 9 v20 Wes,plan to stay in RC after 0 10 retirement Oe at 0 Lessthan5 5to9 10to14 l5orrtore 45to54 55to64 Years in Rancho Cucamonga(Q1) Age(QD1) City of Rancho Cucamonga True North Research, Inc. © 2009 36 PLANNED LIVING ARRANGEMENTS AFTER RETIREMENT Regardless of whether they planned to stay in Rancho Cucamonga or move to another community after retiring, all respondents in this age group were next asked whether they plan to move into an active adult community or senior community in the future. Overall, approximately one in five respondents (20%) stated that they do intend to move into a senior-oriented community, whereas 73% stated that they are not interested in living in an active adult or senior community, and 7% were unsure (Figure 46). Interest in living in a senior-oriented community was highest among those who have lived in Rancho Cucamonga between 10 and 14 years and those over the age of 55, but bore no relationship to whether they intend to stay in Rancho Cucamonga or move to another community in the future (see Figure 47). Question D3 Once you retire, are you interested in moving into an active adult community or senior community? FIGURE 46 INTEREST IN SENIOR COMMUNITY Not sure Yes, interested in 7 2 moving into senior co mmunity upon retirement 19.6 Not interested in moving into senior community upon retirement 73.2 FIGURE 47 INTEREST IN SENIOR COMMUNITY BY YEARS IN RANCHO CUCAMONGA, AGE „1oa $, 1I.1 8.8 6.2 9.6 5.6 90 ■Notsure 13 A 80 s 70 m 60 72.8 773 il'1 •NotInterested In sr 50 73.4 moving into senior c community upon 40 rethme nt m m 30 C •Yes,interested in o 20 movingintosenbr c 1 S rl community upon g 10 Ir:S 170 1`)S rettement sd cc 0 -at Less than 5 5 to 9 10 to 14 15 or ngre 45 to 54 55 to 64 Yes No Yeats In Rancho Cucamonga(Q1) Age(Q01) Pinto Stay lnCty Once Retired (C11321 City of Rancho Cucamonga True North Research, Inc. © 2009 37 B A C K G R O U N D & D E M O G R A P H I C S TABLE 4 DEMOGRAPHICS OF SAMPLE Table 4 presents the key demographic and back- Total Respondents 400 ground information that was collected during the Q1 Years in Rancho Cucamonga Less than 1 6.9 study. Because of the probability-based, random I to 4 18.9 digit dial (RDD) sampling methodology and screen- s to 9 20.3 ing protocols used in selecting the sample (see 10 to 14 10.6 15 or more 42.5 Sample on page 39), the results shown are repre- Refused 0.9 sentative of the universe of adults within the City of QD1 Age 18 to 24 14.3 Rancho Cucamonga. The primary motivations for 25 to 34 21.2 collecting the background and demographic infor- 35 to 44 21.3 mation were to manage the sampling process and 45 to 54 20.2 provide insight into how the results of the substan- 55 to 64 10.9 65 or older 8.6 tive questions of the survey vary by demographic Refused 3.5 characteristics (see crosstabulations in Appendix Children in home ppendix A Yes 48.6 for a full breakdown of each question). No 50.7 Refused 0.8 QD5 Home ownership status Own 73.6 Rent 24.5 Refused 1 9 QD6 Gender Male 50.4 Female 49.6 City of Rancho Cucamonga True North Research, Inc. © 2009 38 M E T H O D O L O G Y The following sections outline the methodology used in the study, as well as the motivation for using certain techniques. QUESTIONNAIRE DEVELOPMENT Dr. McLarney of True North Research worked closely with the City of Rancho Cucamonga to develop a questionnaire that covered the topics of inter- est and avoided the many possible sources of systematic measurement error, including position- order effects, wording effects, response-category effects, scaling effects and priming. Several questions included multiple individual items. Because asking the items in a set order can lead to a systematic position bias in responses, the items were asked in a random order for each respon- dent. Several questions asked in this study were presented only to a subset of respondents. For exam- ple, only respondents between the ages of 45 and 64 were asked about their plans upon their retirement. The questionnaire included with this report (see Questionnaire & Toplines on page 42) identifies skip patterns used during the interview to ensure that each respondent received the appropriate questions. PRnr'P n.1nni!( R. PPP_TrcT Prior to fielding the survey, the questionnaire was CATI (Computer Assisted Telephone Interviewing) programmed to assist the live interviewers when conducting the telephone interviews. The CATI program automatically navigates the skip pat- terns, randomizes the appropriate question items, and alerts the interviewer to certain types of keypunching mistakes should they happen during the interview. The integrity of the question- naire was pre-tested internally by True North and by dialing into random homes in the City prior to formally beginning the survey. SAMPLE Households within the City of Rancho Cucamonga were chosen for this study using a random digit dial (RDD) sampling method. An RDD sample is drawn by first selecting all of the active phone exchanges (first three digits in a seven digit phone number) and working blocks that service the City. After estimating the number of listed households within each phone exchange that are located within the City, a sample of randomly selected phone numbers is gen- erated with the number of phone numbers per exchange being proportional to the estimated number of households within each exchange in the City. This method ensures that both listed and unlisted households are included in the sample. It also ensures that new residents and new developments have an opportunity to participate in the study, which is not true if the sample were based on a telephone directory. Although the RDD method is widely used for community surveys, the method also has several known limitations that must be adjusted for to ensure representative data. Research has shown, for example, that individuals with certain demographic profiles (e.g., older women) are more likely to be at home and are more likely to answer the phone even when other members of the household are available. If this tendency is not adjusted for, the RDD sampling method will pro- duce a survey that is biased in favor of women—particularly older women. To adjust for this behavioral tendency, the survey included a screening question which initially asked to speak to the youngest male available in the home. If a male was not available, then the interviewer was instructed to speak to the youngest female currently available. This protocol was followed to the City of Rancho Cucamonga True North Research, Inc. © 2009 39 extent needed to ensure a representative sample. In addition to following this protocol, the sam- ple demographics were monitored as the interviewing proceeded to make sure they were within certain tolerances. Additionally, because the City of Rancho Cucamonga shares phone exchanges with neighboring communities, potential respondents were initially asked the ZIP code of their residence (Question SC1). Only adults in ZIP codes 91 701 , 91730, 91737, and 91 739 (and who stated that they reside in the City of Rancho Cucamonga) were qualified to participate. MIAK(,IN OF LkkUK DUE 1U SANIFLIN(: By using a stratified and clustered sample and monitoring the sample characteristics as data collection proceeded, True North ensured that the sample was representative of adult residents who live in the City of Rancho Cucamonga. The results of the sample can thus be used to estimate the opinions of all adult residents of the City. Because not every adult resident of the City participated in the survey, however, the results have what is known as a statistical margin of error due to sampling. The margin of error refers to the difference between what was found in the survey of 400 adult residents for a particular question and what would have been found if all of the estimated 1 1 3,669 adult residents had been inter- viewed. For example, in estimating the percentage of adult residents who have heard of Bus Rapid Tran- sit (Question 1 5), the margin of error can be calculated if one knows the size of the population, the size of the sample, a desired confidence level, and the distribution of responses to the ques- tion. The appropriate equation for estimating the margin of error, in this case, is shown below: p+ tf(N— n)p(1 —p) N n- 1 where p is the portion of adults who have heard of Bus Rapid Transit (0.23 for 23% in this exam- ple), N is the population size of all adult residents (11 3,669), n is the sample size that received the question (400), and t is the upper a'2 point for the t-distribution with n 1 degrees of freedom (1 .96 for a 95% confidence interval). Solving the equation using these values reveals a margin of error of ± 4.12%. This means that with 23% of survey respondents indicating they had heard of Bus Rapid Transit, we can be 95% confident that the actual percentage of all adult resi- dents who have heard of Bus Rapid Transit is between 1 9% and 27%. Figure 48 provides a plot of the maximum margin of error in this study. The maximum margin of error for a dichotomous percentage result occurs when the answers are evenly split such that 50% provide one response and 50% provide the alternative response (i.e., p = 0.5). For this sur- vey, the maximum margin of error is ± 4.89% for questions answered by all 400 respondents. Within this report, figures and tables show how responses to certain questions varied by demo- graphic characteristics such as age of the respondent and presence of Children in the home. Fig- ure 48 is thus useful for understanding how the maximum margin of error for a percentage estimate will grow as the number of individuals asked a question (or in a particular subgroup) shrinks. Because the margin of error grows exponentially as sample size decreases, the reader should use caution when generalizing and interpreting the results for small subgroups. City of Rancho Cucamonga True North Research, Inc. © 2009 40 FIGURE 48 MAXIMUM MARGIN OF ERROR 14% - 12% 10% 0 L p w 8% Sample of 400 Adult Residents rn 6% 14.89% its 4% - 2% 0% 0 100 200 300 400 500 600 700 800 900 1000 Sample Size (Number of Respo ndents) DATA COt I.FCTION The method of data collection for this study was telephone interview- ing. Interviews were conducted during weekday evenings (5:30PM to 9PM) and on weekends (10AM to 5PM) between August 28 and September 3, 2009. It is standard practice not to call dur- ing the day on weekdays because most working adults are unavailable and thus calling during those hours would bias the sample. Telephone interviews averaged 15 minutes in length. DATA PROCESSING Data processing consisted of checking the data for errors or inconsis- tencies, coding and recoding responses, categorizing verbatim responses, and preparing fre- quency analyses and crosstabulations. ROUNDING Numbers that end in 0.5 or higher are rounded up to the nearest whole num- ber, whereas numbers that end in 0.4 or lower are rounded down to the nearest whole number. These same rounding rules are also applied, when needed, to arrive at numbers that include a decimal place in constructing figures and charts. Occasionally, these rounding rules lead to small discrepancies in the first decimal place when comparing tables and pie charts for a given question. City of Rancho Cucamonga True North Research, Inc. © 2009 41 Q U E S T I O N N A I R E & T O P L I N E S City of Rancho Cucamonga T RUE N O R T H General Plan Survey e s e A R C H Final Toplines September 2009 Section l:Introduction to Study Hi, my name is , and I'm calling on behalf of TNR,an independent public opinion research company.We're conducting a survey about important issues in Rancho Cucamonga (Koo-kuh-Mung-guh)and we would like to get your opinions. If needed:This is a survey about issues in your community. I'm NOT trying to sell anything, and I won't ask for a donation. If needed:The survey should take about 10 minutes to complete. If needed:If now is not a convenient time,can you let me know a better time so I can call back? If the person says they are an elected official or is somehow associated with the survey, politely explain that this survey is designed to the measure the opinions of those not closely associated with the study, thank them for their time, and terminate the interview. Section 2:Screener for Inclusion in the Study I like speak to the youngest adult male currently at home For statistical reasons, I would ke to spe t y g y that is at least 18 years of age. If there is no male currently at home that is at least 18 years of age, then ask:Ok,then I'd like to speak to the youngest female currently at home that is at least 18 years of age. If there is no adult currently available, then ask for a callback time. NOTE:Adjust this screener as needed to match sample quotas on gender&age If respondent asks why we want to speak to a particular demographic group, exp lain:Its important that the sample of people for the survey is representative of the adult population in the city for it to be statistically reliable.At this point,we need to balance our sample by asking for people who fit a particular demographic profile. SC1 To begin, I have a few screening questions.What is the zip code at your residence?Read zip code back to them to confirm correct 1 91 701, 91730, 91737, 91 739 100% Continue 2 Any other ZIP code 0% I Terminate Section 3:Quality of Life I'd like to begin by asking you a few questions about what it is like to live in the City of Rancho Cucamonga(Koo-kuh-Mong-guh) Q1 How long have you lived in Rancho Cucamonga(Koo-kuh-Mong-guh)? 1 Less than 1 year 7% 2 1 to 4 years 19% — 3 5 to 9 years 20% 4 10 to 14 years 11% 5 15 years or longer 42% 99 Refused 1% True North Research,Inc.©2009 Page ! City of Rancho Cucamonga True North Research, Inc. © 2009 42 Rancho Cucamonga General Plan Resident Survey September 2 009 Q2 How would you rate the overall quality of life in the City?Would you say it is excellent, good,fair, poor or very poor? 1 Excellent 44% 2 Good 48% 3 Fair 7% 4 Poor 0% 5 Very poor 0% 98 Not sure 1% 99 Refused 0% Q3 What do you like most about Rancho Cucamonga(Koo-kuh-Mong•guh)that the city government should make sure to preserve in the future? Recreation/Parks 19% Low crime rate/Public safety 1 7% Open spaces/Natural beauty 16% General cleanliness,appearance 10% Not sure 10% Education/Schools 9% Family-oriented community/Atmosphere 9% Layout of City/Planning 9% Trails/Walking paths 6% Shopping opportunities 5% Like everything/Change nothing 3% Quality of life 2% Community programs,events 2% Museums/Art center/Cultural 1% History/Heritage Q4 If city government could change one thing to make Rancho Cucamonga(Koo-kuh-Mong- guh)a better place to live now and in the future,what change would you like to see? Not sure/Cannot think of anything I i'S6 - — No changes needed 12% Improve,add parks, recreation 9% Limit growth/Preserve open space 8% Improve public safety 8% Reduce traffic congestion 7% Improve local government, leadership 6% Improve environmental efforts 6% True North Research,Inc.CO 2009 Page 2 City of Rancho Cucamonga True North Research, Inc. © 2009 43 Rancho Cucamonga General Plan Resident Survey September 2009 Reduce cost of living,taxes 5% Improve economy,job opportunities 5% Provide additional entertainment options 4% Improve infrastructure 3% Improve public transportation 2% Address senior issues 1% Improve schools,education 1% Address homeless issue 1% Section 3:Revitalizing Foothill Boulevard How often do you go shopping or dine at restaurants in the city along Foothill Boulevard Q5 west of Haven Avenue?Would you say you do this at least once per week,two to three times per month,once per month, less often than once per month,or never? 1 At least once per week 37% 2 Two to three times per week 31% 3 Once per month 1 7% 4 Less often than once per month 1 1% 5 Never 5% • 98 Not sure 0% 99 Refused 0% Q6 In your opinion,are there shopping areas along Foothill Boulevard west of Haven Avenue in the City that are outdated and in need of revitalization? 1 Yes 59% 2 No 3 61%6 — 99 Refused 5`%6 Q7 In general,would you favor or oppose redeveloping select areas along Foothill Boulevard west of Haven, or do you have no opinion either way? 1 Favor 42% Skip to Q9 2 Oppose 11% Ask Q8 3 Depends 8% Ask Q8 98 Not sure 40% Ask Q8 99 Refused 0% Ask Q8 True North Research,Inc.©2009 Page 3 City of Rancho Cucamonga True North Research, Inc. © 2009 44 Rancho Cucamonga General Plan Resident Survey September 2009 In addition to improving the appearance of outdated commercial centers, Q8 redevelopment would help improve the local economy and increase the City's tax base. Knowing this,would you favor or oppose redeveloping select areas along Foothill Boulevard west of Haven? 1 I Favor 44% 2 Oppose 35% 3 Depends 12% 98 Not sure 9% 99 Refused 14 If this area of Foothill were redeveloped,would you support or oppose allowing mixed- Q9 use developments. By mixed-use, I mean residential housing units built on top of,or next to,commercial and retail businesses. 1 I Support 50% 2 Oppose 44% 3 Depends 2% 98 Not sure 4% 99 Refused 0% Take a moment to think of Foothill Boulevard between Haven and Archibald. If this area Q10 were redeveloped, would you support or oppose allowing: ? O O . a O. a v° v o O a+ o z A Five story buildings 41% 51% 3% 4% 1% B Four story buildings 51% 45% 2% 1% 1% QI 1 Next,take a moment to think of Foothill Boulevard from Archibald to the western City limits. If this area were redeveloped,would you support or oppose allowing: ? ° "o a .a 3 a o W O d • 0 0 z A Five story buildings 43% 51% 2% 4% 1% • B Four story buildings S0% 46% 1% 2% 1% In your opinion,are there shopping areas in other areas of the City that are outdated Q12 and in need of revitalization? 1 Yes 46% Ask Q13 2 No 50% Skip to Q14 99 Not sure 4% Skip to Q14 True North Research,Inc.O 2009 Page 4 P City of Rancho Cucamonga True North Research, Inc. © 2009 45_ , „ . . . . . Rancho Cucamonga General Plan Resident Survey September 2009 Which shopping centers in other areas of the City are most in need of revitalization?If Q13 doesn't know name, ask them to describe location or some of the stores in the center so we can identify it. Archibald Ave 31% Baseline Rd 28% Haven Ave 20% Foothill Blvd near freeway 16% Not sure 1 2% Vineyard Ave 11% Carnelian St 9% Arrow Hwy 6% Ontario Fwy 4% Western area(general) 4% Hellman Ave 3% Sunrise Center 3% Southern area(general) 3% Lemon Ave 2% Terra Vista Center 2% Orchard St 1% Hermosa Ave 1% Section 4:Bus Rapid Transit&Traffic Now for a different topic. In the past 12 months, have you or another member of your household ridden public 014 transit in the City of Rancho Cucamonga(Koo-kuh-Mong-guh)? 1 Yes 12% 2 No 88% 99 Refused 0% One of the new transit services in southern California is called Bus Rapid Transit.A Bus Rapid Transit system uses dedicated lanes to allow buses to avoid traffic and get Q15 passengers to their destinations quickly. For many types of trips, Bus Rapid Transit is as fast as using a personal vehicle. Prior to taking this survey, had you heard of Bus Rapid Transit? 1 Yes 23% 2 No 77% 99 Refused 0% True North Research,Inc.©2009 Page 5 City of Rancho Cucamonga True North Research, Inc. © 2009 46 Rancho Cucamonga General Plan Resident Survey September 2009 In general,would you support or oppose dedicating a new third lane in the existing Q16 street along Foothill Boulevard in order to allow Bus Rapid Transit service through Rancho Cucamonga(Koo-kuh-Monq-guh)? 1 Support 48% 2 Oppose 48% 99 Refused 3% • Generally speaking,are you satisfied or dissatisfied with the City's efforts to improve traffic circulation by improving roads and intersections,timing traffic signals,and other Q17 measures?Get answer, then ask: Would that be very(satisfied/dissatisfied)or somewhat(satisfied dissatis Pied)? 1 Very satisfied 30% • 2 Somewhat satisfied 50% 3 Somewhat dissatisfied 10% 4 Very dissatisfied 7% 98 Not sure 1% 99 Refused 2% Section 5:Healthy RC Q18 Prior to taking this survey, had you heard of the City's"Healthy RC"program? 1 Yes 22% 2 No 78% 0 99 Refused 0% The Healthy RC Program encourages residents to live an active, healthy lifestyle, provides learning and personal enrichment opportunities,and encourages a sustainable lifestyle that protects our environment. Q19 As I read the following activities and programs, please indicate whether you or another member of your household would be interested in participating in the activity. Here is the(first/next)one: .Would your household be very interested, somewhat interested,or not interested in participating in this activity? ;N d u r t? Randomize v° e c c Z oe • A Interactive educational activities for 43% 21% 35% 1% 0% children B Theater performances for youth 33% 33% 32% 1% 0% Health related classes and educational C events such as cooking classes and 34% 32% 32% 1% 0% wellness fairs p Healthy activities and events for entire 39% 36% 24% 1% 0% families E Visual art events 32% 39% 28% 2% 0% True North Research,Inc.CO 2009 Page 6 City of Rancho Cucamonga True North Research, Inc. © 2009 47 Rancho Cucamonga General Plan Resident Survey September 2009 Section 6- Priorities The City of Rancho Cucamonga(Koo-kuh-Mong-guh) is in the process of updating its General Plan. Because it has limited resources, however,the City must set priorities for the things it will accomplish over the next I 0 years. As I read each of the following items, I'd like you to indicate whether you think the City should make the item a high priority,a medium priority,or a low priority. If you feel the City should not spend any resources on this item,just say so. Please keep in mind that Q20 not all of the items can be high priorities. Here is the(first/next)one: . Should this item be a high, medium or low priority for the City—or should the City not spend any resources on this goal? O .2 2 .2 C w d Randomize a o a ; Q o p o C f d p N a Z Require the use of environmentally friendly A building practices when constructing or 40% 35% 19% 6% 0% 0% remodeling public buildings in the City Require the use of environmentally friendly B building practices when constructing or 31% 36% 24% 8% 1% 0% remodeling private buildings in the City Strengthen economic development C programs that improve the local economy 65% 27% 6% 1% 1% 0% and increase the revenues needed to provide City services p Enhance cultural and performing arts in the 26% 42% 28% 4% 0% 0% E Expand library services 33% 43% 20% 3% 0% 0% F Improve the flow of traffic in the City 46% 41% 11% 1% 0% 0% G Redevelop and revitalize Foothill Boulevard 24% 47% 26% 3% 0% 0% H Acquire and preserve natural open space 47% 34% 15% 3% 0% 0% areas in and around the City l Improve the maintenance of City streets 48% 41% 10% 1% 0% 0% and facilities Expand recreational programs, parks and 37% 43% 18% 2% 0% 0% facilities K Preserve historic buildings in the City 39% 35% 23% 3% 0% 0% L Expand the regional trail system 23% 41% 27% 4% 5% 0% Ensure that all areas of the City have equal M access to city services,facilities and 48% 37% 12% 2% 1% 0% resources N Expanding programs that promote health 34% 42% 20% 4% 0% 0% and wellness for residents - True North Research,Inc.©2009 Page 7 City of Rancho Cucamonga True North Research, Inc. © 2009 48 Rancho Cucamonga General Plan Resident Survey September 2009 Q21 Is there a goal that I didn't mention that you think should be a high priority for the City's future?if yes, ask:Please briefly describe it to me. No additional high priorities 59% Public safety 7% Education 5% Parks, recreation projects 4% Transportation system 4% Emergency services 3% Business environment 2% Redevelop older housing 2% Improve goy process,officials 2% Senior needs, programs 2% Preserve local heritage, history 2% Reduce taxes, budget 2% Maintenance, upkeep(general) 2% Not sure 2% Sports center for youth 1% Commercial revitalization 1% Environment 1% Section 7:Communication Overall,are you satisfied or dissatisfied with the City's efforts to communicate with Q22 residents through newsletters,the Internet,and other means?Get answer, then ask: Would that be very(satisfied/dissatisfied)or somewhat(satisfied/dissatisfied)? 1 Very satisfied 47% 2 Somewhat satisfied 38% 3 Somewhat dissatisfied 9% 4 Very dissatisfied 4% 98 Not sure 2% 99 Prefer not to answer 0% True North Research,Inc.©2009 Page 8 City of Rancho Cucamonga True North Research, Inc. © 2009 49 Rancho Cucamonga General Plan Resident Survey September 2009 As I read the following ways that the City can communicate with residents, I'd like to Q23 know if you think they are a very effective, somewhat effective, or not an effective way for the City to communicate with you. A d d 9 Randomize ° >"tt. Ew zy' o'er., �, z A Email newsletters and updates 33% 42% 19% 6% 0% 8 The Grapevine newsletter and Rancho 64% 24% 9% 3% 0% Reporter • C Flyers, postcards and brochures available at 19% 48% 29% 3% 0% public locations D City's website 36% 38% 1 7% 9% 0% E Government television channel 3, RCTV 23% 30% 39% 7% 1% Section 8:Background&Demographics Thank you so much for your participation. I have just a few background questions for statistical purposes. Dl In what year were you born?Coded into age categories as shown below. 18 to 24 14% 25 to 34 21% 35 to 44 21% 45 to 54 20% 55 to 64 11% 65 or older 9% Refused 3% Only ask D2&D3 if 1946<D1 < 1964. Otherwise skip to D4. D2 Do you plan to stay in Rancho Cucamonga once you retire,or move to another city? 1 Stay in Rancho Cucamonga 58% 2 Move to another city 26% 99 Refused 16% D3 Once you retire,are you interested in moving into an active adult community or senior community? 1 Yes 20% 2 No 73% 99 Refused 7% True North Research,Inc.©2009 Page 9 City of Rancho Cucamonga True North Research, Inc. © 2009 50 Rancho Cucamonga General Plan Resident Survey September 2009 D4 Do you have one or more children under the age of 18 living in your household? 1 Yes 49 s 2 No S1% 99 Refused 1% D5 Do you own or rent your home? 1 Own 74% 2 Rent 24% 99 Refused 2% Those are all of the questions that I have for you.Thanks so much for participating in this important survey! Post-Interview Items D6 Gender 1 Male 50% • 2 Female 50% True North Research,Inc.L 2009 Page 1 C City of Rancho Cucamonga True North Research, Inc. © 2009 51 Planning Commission Meeting of JANUARY 27, 2020 RANCHO CUCAMONGA PLANNING COMMISSION SIGN-UP SHEET Please print your name, address, and city and indicate the item you have spoken regarding. Thank you. Air NA i • ADDRESS Y ITEM le a. t 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.