HomeMy WebLinkAbout1995/06/14 - Agenda Packet CITY OF RANCHO CUCAMONGA
PLANNING COMMISSION
AGENDA
WEDNESDAY JUNE 14, 1995 7:00 P.M.
RANCHO CUCAMONGA CIVIC CENTER
COUNCIL CHAMBER
10500 CIVIC CENTER DRIVE
RANCHO CUCAMONGA, CALIFORNIA
I. Pledge of Allegiance
It. Roll Call
Chairman Barker Commissioner Melther __
Vice Chairman McNiel __ Commissioner Tolstoy
Commissioner Lumpp
IlL Announcements
IV. Approval of Minutes
April 26, 1995
May 10, 1995
May 24, 1995
V. Public Hearings
The following items are public hearings in which concerned individuals may voice
their opinion of the related project. Please wait to be recognized by the Chairman and
address the Commission by stating your name and address. All such opinions shah be
limited to 5 minutes per individual for each project. Please sign in. after speaking
A. ENVIRONMENTAL ASSESSMENT AND CONDITIONAL USE PERMIT
~ - A request to construct an 8,166 square foot day care facility
within an existing shopping center in the Neighborhood Commercial
designation, located on the east side of Haven Avenue, north of Highland
Avenue - APN: 201-271-92. (Continued from May 24, 1995) (TO BE
CONTINUED TO JUNE 28, 1995)
B. ~TREET NAME CHANGE 95-01 - CITY OF RANCHO CUCAMONGA - A
request to change the street name of 24th Street to Wilson Avenue in the
Etiwanda community.
VI. New Business
C. _AMENDMENT TO UNIFORM SIGN PROGRAM NO. 35 - CAPRI
PROPERTIES - A request to amend the Uniform Sign Program to allow a fotm_h
sign color for minor tenants within an existing shopping center (Country
Village), located at the northeast comer of Baseline Road and Carnelian Street -
AJ?N: 202-381-24 through 26, 28 through 33, 35, and 36.
VII. Director's Reports
D. CONSIDERATION TO AMEND SIGN ORDINANCE REGARDING
SERVICE CLUBS
VIII. Public Comments
This is the time andplace for the general public to address the Commission. Items to
be discurssed here are those which do not already appear on this agenda.
IX. Commission Business
X. Adjournment
The Planning Commission has adopted .4dministrative Regulations that set an
11:00 P.M. adjournment time. If items go beyond that time, they shah be heard only
with the consent of the Commission.
I, Gall Sanchez, Planning Commission Secretary of the City of Rancho Cucamonga,
hereby certidS/ that a true, accurate copy of the foregoing agenda was posted on June 8,
1995, at least 72 hours prior to the meeting per Government Code Section 54954. 2 at
10500 Civic Center Drive, Rancho Cucamonga.
VICINITY MAP
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I
~ I I
~ JI i I J
CITY HALL
CITY OF
RANCHO CUCAMONGA
KilldelCat~ Learning Centers, Inc, 23832 Rockfield BIrd.. Suite 225
Lake Forest, CA 92630
714,455,4045
714,455-4056 Fax
RECEIVED
KinderCare'
JUN 1_ 2 1995
June 8, 1995 C,~y ot Rancho Cucamonga
Planning Division
Scott Murphy
Planning Department
10500 Civic Center Drive
P.O. Box 807
Rancho Cucamonga, Calfforma
RE: KjnderCare Site # 3825 - Rancho Cucamonga, California
Dear Scott:
KinderCare Learning Centers, Inc. hereby requests that the above referenced project be
postponed until the Planning Commission meeting on June 28, 1995
Sincerely,
KINDERCARE LEARNING CENTERS, INC.
James R. Kent
Division Construction Manager
J'RK/fl
-" CITY OF RANCHO CUC,~b,,IONGA
STAFF RF PORT
DATE: June 14, 1995
TO: Chairman and Members of the Planning Commission
FROM: Brad Bullet, City Planner
BY: Scott Murphy, AICP, Associate Planner
SUBJECT: ENV][RONMENTAL ASSESSMENT AND CONDITIONAL USE PERMIT 95-01 -
KENT - A request to construct an 8,166 square foot day care facility within an
existing shopping center in the Neighborhood Commercial designation, located on the
east side of Haven Avenue, north &Highland Avenue - APN: 201-271-92.
The applicant has informed staff that neither he nor a representative from Kindercare will be available
to attend the June 14, 1995 meeting. Therefore, the applicant is requesting a continuance on the
project to the June 28, 1995 meeting.
A letter of continuance from the applicant is expected prior to the Planning Commission meeting.
Recommendation: Staff recommends that Conditional Use Permit 95-01 be continued to the June
28, 1995, meeting.
City Planner
BB:SM:mlg
ITEM A
CITY OF RANCHO CUCAMONGA --
STAFF REPORT
DATE: June 14, 1995
TO: Chairman and Members of the Planning Commission
FROM: Brad Buller, City Planner
BY: Dan Coleman, Principal Planner
SUBJECT: STREET NAME CHANGE 95-01 - CITY OF RANCHO CUCAMONGA - A
request to change the street name of 24th Street to Wilson Avenue in the Etiwanda
conumunity.
BACKGROUND: On May 10, 1995 the Planning Commission declared its intent to change the
name of "24th Street" to "Wilson Avenue" in the Etiwanda area (see Exhibit "A"). This action was
taken in anticipation of the future connection with Wilson Avenue and impending construction of
a portion of 24th Street west of Etiwanda Avenue..
ANALYSIS: Consistent with the goals of the City's Street Naming Ordinance, the name change is
necessary to eliminate the confusion caused by the connection of two streets by establishing a single
name for its entire length. Under the City's adopted Circulation Plan for the area, 24th Street will
ultimately connect with Wilson Avenue (see Exh.;~it "B"). At present, 24th Street only exists as a
1/2 mile segment east of Wardman Bullock Road. To the east, 24th Street becomes "Summit
Avenue" within the City of Fontana for approximately 3/4 mile. Summit Avenue already exists
elsewhere in the Etiwanda community. Wilson Avenue exists as a secondary arterial for
approximately two miles west of Milliken Avenue.
The change is also necessary because there is another 24th Street within the City of Rancho
Cucamonga, located in the Northtown area east of Hermosa Avenue. The Street Naming Ordinance
prohibits duplicate street names and also prohibits numerical street names (i.e., 1st, 2nd, etc.).
There are no residences or businesses, existing or planned, with 24th Street addresses. The Fire
District and Police Department both support the proposed name change.
EFFECTIVE DATE: The Planning Commission is required to establish the date upon which the
street name change will become effective. The date must be at least 60 days at~er their action
approving a street name change. The attached Resolution of Approval suggests that the name
change become effective on December 1, 1995.
ITEM B
PLANNING COMMISSION STAFF REPORT
SNC 95-01 - CITY OF RANCHO CUCAMONGA
Jane 14, 1995
Page 2
CORRESPONDENCE: This item has been advertised in the Inland Vallev Daily Bulletin newspaper
and notices were mailed to all properties along the 241h Street alignment, The Fire District, Police
Department, Postmaster, City of Fontana, and the Coanty Recorder were also notified.
RECOMMF_&NDATION: Staff recommends that the Planning Commission approve Street Name
Change 95-01 through adoption of the attached Resolution of Approval.
Respectfully submitted,
City Planner
BB:DC:mlg
Attachments: Exhibit "A" - Location Map
Exhibit "B" - Circulation Plan
Resolution of Approval
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EXHIBIT 12
Etiwanda rth
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Specific Plan
c,ty
Z~::~/'t/~ f ,~1~ ~>.z.j'rz-~6 AIXP'T'ED ._4/1/92
RESOLUTION NO.
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF RANCHO
CUCAMONGA, CALIFORNIA, APPROVING STREET NAME CHANGE NO. 95-01
TO CHANCE THE NAME OF 24TH STREET TO WILSON AVENUE IN THE
ETIWANDA COMMUNITY, AND MAKING FINDINGS IN SUPPORT THEREOF.
1. At its meeting of May 10, 1995, the Planning commission stated their
intent to proceed with the above-referenced street name change.
2. On the 14th day of June 1995, the Planning comunission Of the City of
Rancho Cucamonga conducted a duly noticed public hearing for the above-mentioned
street rename proposal, Street Name Change No. 95-01, pursuant to the City Code
Chapter 12.12.
3. The Rancho Cucamonga Planning Division prepared a report which addressed
the justification for the change, recommended a street naming plan, provided a
replacement name, and discussed the impacts of the recommended change.
4. All legal prerequisites prior to the adoption of this Resolution have
occurred.
B. ~.
NOW, TREEREFORE, it is hereby found, determined, and resolved by the Planning
commission of the city of Rancho Cucamonga as follows:
1. This Commission hereby specifically finds that all of the facts set
forth in the Recitals, Part A, of this Resolution are true and correct.
2. Based upon substantial evidence presented to this Commission during the
above-referenced public hearing on June 14, 1995, including written and oral
staff reports, 'together with public testimony, this Commission hereby
specifically finds as follows:
a. Under the city's adopted Circulation Plan, 24th Street will
ultimately connect with Wilson Avenue. To eliminate any confusion caused by the
connection, one name should be used for its entire length.
b. There are no existing structures with 24th Street addresses.
c. Presently there are two locations in Rancho Cucamonga where 24th
Street exists as an improved street: at the City limits in the Etiwanda area
(east Of Wardman Bullock Road) and in the Northtown area (east Of Hermosa
Avenue).
d. Currently 24th Street only exists as a 1/2 mile segment east of
Wardman Bullock Road; whereas, Wilson Avenue exists as a secondary arterial for
approximately 2 miles west of Milliken Avenue.
e. The City's Street Naming Ordinance requires streets which are
continuous to be extended with present street name and prohibits duplicate street
names. The Ordinance also prohibits numerical street names (i.e., 1st, 2nd,
PLANNING COMMISSION RESOLUTION NO.
SNC 95-01 - CITY OF RANCHO CUCAMONGA
June 14, 1995
Page 2
3. Based upon the substantial evidence presented to this Commission during
the above-referenced public hearing and upon the specific findings of facts set
forth in paragraphs I and 2 above, this Commission hereby finds and concludes as
follows:
a. That the proposed name change is consistent with the goals,
policies, and standards of the General Plan.
b. That the proposed change is consistent with the Circulation element
of the General Plan and the Circulation/Access Plan of the Industrial Area
Specific Plan.
c. That the proposed change will not cause significant adverse impact
upon the environment.
d. That the proposed change is deemed necessary to protect the public
health, safety, comfort, convenience, and general welfare.
4. This Commission hereby finds and determines that the project identified
above in this Resolution is exempt from the requirements of the California
Environmental Quality Act Of 1970, as amended, and the Guidelines promulgated
thereunder, pursuant to section 15061 (b)(3) of the State CEQA Guidelines.
5. Based upon the findings and conclusions set forth in paragraphs 1, 2,
3, and 4 above, this Commission hereby approves Street Name Change 95-01.
6. The street name change shall become Official on December 1, 1995. The
City Planner shall send written notices of the change to the Post Office, County
Clerk, Fire District, Sheriff's Depar=ment, City Of Fontana, and applicable
utility companies at least 60 days prior to the effective date of the change.
7. The Secretary to this Co~nission shall certify to the adoption of this
Resolution.
APPROVED AND KDOPTED THIS 14TH DAY OF JUNE 1995.
PLANNING COMMISSION OF THE CITY OF RANCHO CUCAMONGA
BY:
E. David Barker, Chairman
ATTEST:
Brad Bullet, Secretary
pLANNING COMMISSION RESOLUTION NO.
SNC 95-01 - CITY OF RANCHO CUCAMONGA
June 14, 1995
Page 3
I, Brad Buller, Secretary of the Planning commission of the city of Rancho
Cucamonga, do hereby certify that the foregoing Resolution was duly and regularly
introduced, passed, and adopted by the Planning Commission of the City of Rancho
Cucamonga, at a regular meeting of the Planning Commission held on the 14th day
of June 1995, by the following vote-to-wit:
AYES: COMMISSIONERS:
NOES: COMMISSIONERS:
ABSENT: COMMISSIONERS:
CITY OF RANCHO CUCAMONGA
STAFF REPORT
DATE: June 14, 1995
TO: Chairman and Members of the Planning Commission,
FROM: Brad Buller, City Planner
BY: Scott Murphy, AICP, Associate Planner
SUBJECT: AMENDMENT TO UNIFORM SIGN PROGRAM NO. 35 - CAPRI PROPERTIES
- A request to amend the Uniform Sign Program to allow a fourth sign color for
minor tenants within an existing shopping center (Country Village), located at the
northeast comer of Base Line Road and Carnelian Street - APN: 202-381-24 through
26, 28 through 33, 35, and 36.
Background: In approximately 1986, the City approved the original Uniform Sign Program for
"Country Village," a neighborhood commercial center. The original criteria allowed the use of can
signs as reflected by the signs on the west side of the center.
In 1992, the property owner processed expansion plans for the center, including a new facade
treatment for the center. As a condition of approval for the expansion, a revised Uniform Sign
Program was required to bring the sign criteria into conformity with current Planning Commission
direction. The new criteria was reviewed and approved, allowing for individual channel letters of
red or white text for in-line tenants. Major tenants, as identified by the site plan, were allowed
flexibility to use their corporate or nationally recognized identifications. A modification to the sign
criteria was subsequently approved in 1994 to allow the addition of blue letters for in-line tenants,
bringing the number of signs colors allowed for in-line tenants to three.
On March 8, 1995, the applicant requested an amendment to the Uniform Sign Program to permit
a fourth color, yellow, for in-line tenants. This request was generated as a result of leasing space to
"Subway" as a minor tenant within this neighborhood shopping center. The Subway trademark
features "SUB" in white letters and "Way" in yellow letters against a dark brown background with
a yellow border. In fact, the original sign request submitted by Subway included. the white and
yellow sign. This request, however, was approved by staff with the modification that the sign be
entirely white, consistent with the Uniform Sign Program. Subway elected to install the white and
yellow sign consistent with their corporate identification, contrary to the approvcd plans and the
Uniform Sign Program.
,,
ITEM C
PLANNING COMMISSION STAFF REPORT
USP NO. 35 - CAPRI PROPERTIES
June 14, 1995
Page 2
Analysis: Over the past several years, the Planning Commission has reviewed many Uniform Sign
Program requests. Early in the City's history Uniform Sign Programs typically allowed a single
color and, in some cases, a single letter style for in-line tenants. In response to concerns from the
business community, the Planning Commission has established general criteria allowing the major
tenants to utilize their co:rporate identifications. Minor/in-line tenants have been allowed up to three
colors from which to choose. Even in regional shopping centers (i.e., Tetra Vista Town Center and
Foothill Marketplace), which have the greatest latitude on signs, the in-line tenants are limited to a
choice of three sign colors. The issue of how many colors also came up during the last Planning
Commission Workshop with the Chamber and Business Community. The Commission did agree
at that time they would revisit this and other issues at a later date but also reaffirmed that the current
policy of three colors should remain.
While staff can appreciate the applicant's desire to accommodate Subway's corporate sign colors,
approval of a fourth color for in-line tenants will establish a precedent. Subway has demonstrated
their willingness to comply with the Planning Commission direction in other centers where both
white and yellow are not permitted. In Haven Village and Terra Vista Town Center, the Subway
signs are white in compliance with the Uniform Sign Programs for those centers. The Subway sign
at Victoria Village is red consistent with the Sign Program. As a result, staff feels that the Uniform
Sign Program for Country Village should not be altered to add a fourth color.
The applicant may combine a graphic logo symbol next to the text copy, with no restriction on color,
to retain their corporate or trademark identity. The Uniform Sign Program already allows the
incorporation of graphic logos; hence, no amendment would be necessary.
Recommendation: Staff recommends that the Planning Commission deny the Uniform Sign
Program amendment for' Country Village through minute action.
City Planner
BB:SM:mlg
Attachments: Exhibit "A" - Existing Uniform Sign Program
Exhibit "B" - Request from Applicant
Exhibit "C" - City Planner Denial Letter
Exhibit "D" - Letter of Appeal
Exhibit "E" - Letter from Subway
Fic. nR~,~,~ G;v~ck~,'l Ap;3m'::;r4"ed RANCHQ CL¢CAMONGA
~s Ex~bit is ~tend~ to sere ~ a ~id6 for desiring ~d installation of tenet signage within the Project. %e
sp~iflcations indicat~ within this Exhibit are intended to help ~ch tenet achieve vis~l identification.
Tenet agr~ to d~i~, construct ~d install Ten~t's signage at Ten~t's sole cost ~d expenses in accordance with
thee Si~ Criteda, ~ set fo~ below, prior to Tenet opening for business in th~ Shopping Center. ConfoEance to detailed
sign dnw~gs ~d sp~ifi~tions which have obtam~ the prior approval of the ~dlord will be strictly enforc~ and any non-
confo~ng si~ must ba brought into confo;ca at the sole expense of ~e Tan~t er~ting the same. ~e ~dlord shall
ad~ster ~d inte~ret thee Si~ Criteria, which shall apply equally to all ten~B of the Shopping Center.
A. GENERAL REOUIREMENTS
1. Prior to applying to the City of Rancho Cucamonga (the "City") for approval or permits, Tenant shall submit
or cause to be submitted to Landlord ~eor approval before fabrication, at least four (4) copies of detailed drawings indicating
the location, size, layout, design, color and materials of proposed signs, including all lettering, graphics and loges.
2. All City approvals and permits for signs and their installation shall be obtained by the Tenant or his or its
representative prior to installation.
3. Tenant shall b~ responsible for fulfillment of all rex[uirementa and specifications.
4. All signs shall be reviewed by Landlord and Landlord's designated project architect for conformance with this
gn Criteria and overall design quality. The Landlord and the City Planning and Building Department shall have the right
to approve or disapprove sign submissions based on esthetics of design.
B. GENERAL SPECIFICATIONS
1. No projections beyond the sign area will be permitted.
2. Sign area is to be within the limits indicated on Schedule "1" to this Exhibit "D".
3. L.gtter height shall be a minimum of twelve inches (12') and a maximum of eighteen inches ( 18 "). The Landlord
may in its sole discretion approve letter height up to a maximum of twenty-four inches
Baseline Road. These may be allowed a logo cabinet, subject to the Landlord and City acceptance.
4. Tenant shall have a maximum of seventy percent (70 %) of Tenant's store frontage width centered vertically and
horizontally on a sign band, as indicated on Schedule "I" to this Exhibit "D".
5. Lettering shall be a Helvetic Medium, in single line copy
6, Plastic face shall be #202-0 Red, Blue and White or Blue or White. t?~L~E~I(,A Y[I~JDt ~/~/r~
C. SECOND SIGN '
and specifications as stated in this Exhibit "D" and elsewher~ in this .Lease are met, including obtaining City of Rancho
Cucamonga approvals and/or permits.
Ref. 110.918
VIA EXPRESS OVERNIGHT MAIL
March 8, 1995
City of Rancho Cucamonga
Planning Division
P.O. Box 807
Rancho Cucamonga, CA 91729
Attn: Mr. Scott Murphy
Dear Scott,
As we discussed on the telephone today, enclosed is the application for
the Landlord to amend the sign criteria at Country Village Shopping
Center. Also enclosed, per your request, is our check in the amount of
five hundred eighty dollars ($580.00} for the required fee.
We are requesting to add the color yellow, under General
Specifications, number 6 of Exhibit "D" Sign Criteria. I have taken
the liberty of enclosing a copy of Exhibit "D" for your reference.
We are very anxious to effect this amendment as soon as possible. Our
newest tenant, Subway is eager to proceed. Should you have any
questions or require any additional. information, please feel free to
call me at 818/995-6747. Thank you for all your patience and
assistance today, it was very appreciated.
Sincerely,
CAPRI PROPERTIES
Susan J. Lemarque
Property Manager R ~ C ~ | V [ O
SJL/Sl
Enclosures
CC: Sally Forstar Jones MAR i
Tim Cox - Tri-Pacific Commercial Brokerage
Carol Baker - Subway Development Corporation City0f~anch0 CucainonGa
eeanning Division
April24,1995
Ms. Susan J. Lemarque. Propera,. Manager
MBWJ Properties
c/o Capn Properties
16000 Ventm'a Boulevard, Suite 1203
Encino, CA 91436
SUBJECT: AMENDMENT TO UNIFORM SIGN PROGRAM 335 - COUNTRY VILLAGE
SHOPPD,IG CENTER. NORTHEAST CORNER OF BASE LINE ROAD .~MND
CARNEI..IAN STREET
Dear Ms. Lemarque:
Staff has reviewed your request to modify the Uniform Sign Program for Country, Village to add
yellow as an approved sign'color for in-line tenants. The existing Sign Program allows the use of
red, white, and/or blue sign colon for in-line tenants. The addition of yellow will bring the total
number of sign colors to four. The Rancho Cucarnonga sign guidelines and past Planning
Commission direction limits the number of sign colors within a shopping center to three for in-line
tenants. During a site inspection, staff observed all three existing colors axe being used within the
center. Therefore, the request to add the yellow sign color to the Uniform Sign Program is denied.
This decision shall be final following a ten-cLay appeal period beginning with the date of this letter.
Appeals must be filed in writing with the Planning Commission secretar3', state the reason for the
appeal, and be accompanied by a $62 appeal fee.
If you should have any questions, please feel fi'ee to contact Scott Murphy, the project planner, at
(909) 989-1861.
Sincerely,
COMMUNITY DEVELOPMENT DEPARTMENT
City. Planner
BB:SM:mlg
Mcvor W~lliarn J Alexanaer CouncdrnernlDer Paul Biane
McVor PrO-Tern ~ex Gutterfez Councilmember James v Curatalo
~cc~c L~rn. AICP 'Z,,'V Manager ~ 1 CouncIIrnernlDet Diane Willicrns
'2,530 C,wc Center Dr:re · PO Box 807 · f~ancno Cucarnonga, CA 91729 · (c~9) 989-1851 · tAX (909) 987-6499
C g 'C"
Ref. 110.054
110.904
April 26, 1995
The City of Rancho Cucamonga
Planning Department
10500 Civic Center Drive
P.O. Box 807
Rancho Cucamonga, CA 91729
Attn: Community Development Department
Planning Division
Re: Amendment To Uniform Sign Program #35
Country Village Shopping Center
NEC Base Line Road & Carnelian Street
Rancho Cucamonga, California
Dear Planning Commission:
Pursuant to the April 24, 1995, letter we received from Mr. Buller, the
City Planner, advising us that our request to amend the Uniform Sign
Program to add the color yellow had been denied, enclosed is our check,
in the amount of sixty-two dollars ($62.00) to appeal that decision.
Our newest tenant, Subway, applied for a sign permit and was turned
down because yellow was not one of the city approved colors in the
uniform sign Program. In order to assist a very valuable tenant, we
promptly called the City and asked what we could do. We followed all
procedures directed by the City of Rancho Cucamonga. In early March we
remitted our check to the City in the amount of five hundred eighty
dollars ($580.00) and filled out an application to amend the sign
criteria and, as stated above, our request was denied.
At this time, we respectfully request that the City Planning Commission
reconsider their decision. Subway is an excellent tenant, who we feel
is an asset to any area they open a store in. Subway's potential for
creating jobs is most certainly a plus for the community as well as
their continued efforts to provide a quality product. A business like
Subway also enhances the community by increasing consumer traffic which
will inevitably increase area sales.
As a property manager for several shopping centers located throughout
Southern California, I travel to various centers each week and have
direct contact with our many tenants. I am the person who hears over
and over again how the state of Southern California's economy, and the
general economy of the United States, has affected everyone over the
past several years. I asked myself often, what can be done? How can
we all survive these difficult times? After much thought, I personally
feel that everyone must make a concerted effort to help each other. In
other words, an old phrase says it best, "One hand washes the other".
April 26, 1995
The City of Rancho Cucamonga
Planning Department
Page 2
Not only have tenants and Landlords been affected but city governments
have been touched as well. Cut backs in local revenue from taxes,
revenues from business licenses, unemployment, businesses leaving
areas, cut backs in funding, etc., etc., have all definitely impacted
local municipalities. To summarize, all of us have suffered due to the
recession.
We, at Capri Properties had to amend many of the standards which
governed our managing procedures in past years to accommodate today's
standards. We realized that rules could not always be considered "cast
in stone" but sometimes needed to be allowed to bend or sometimes be
completely overlooked. I am proud to say that our company has made
great strides in assisting our tenants through these difficult periods.
Although our leases govern Landlord/Tenant relationships and have many
rules and regulations, we have found it necessary to bend them and/or
make adjustments.
After several years of many businesses failing, declaring bankruptcies,
abandoning properties, etc., retail sales appear to be climbing
upwards. This trend can only benefit everyone in the community.
We hope that you will take all of the above into consideration when
considering our appeal and we thank you for your time.
Sincerely,
CAPRI PROPERTIES
Property Manager
SJL/sl
Enc: (2)
CC: Sally Forster Jones
Donald H. Jones, Esq.
Subway Development Corporation
C
SUBWAY DEVELOPMENT OF SAN BERNARDINO CAROL A. BAKER
RIVERSIDE AND IMPERIAL COUNTIES DEVELOPMENT AGENT
CUCAMONGA BUSINESS PARK
9541 BUSINESS CENTER DR
BLDG. 10, SULTE A
RANCHO CUCAMONGA, CA 91730
(909) 944-3429 ~ _ .;
FAX (909) 944-3810 f _
April 27, 1995
City c,f Ran,zh,:. Cucamonga
Planning Department
105n: Civic Center rlrive
F'. 0. Box 807
Ranch,:, Cucam,:,nga, CA 9172'~
Attent i,:,n". Mr. S,:ott Murphy, Prc, jec~ Planner R E C E I V E D
Planning Division
MAY ] 1995
Re: Amendment tc, Unifc, rm Sign Prc, gram 535
C o u n t r y V i 11 a g e S h o p p i n g C e n t e r
Basel ine at Carneljan City Of RanCh0 Cucam0nga
Planning Division
Dear sir ,
It has ,:ome to my a~tentic, n that tne amenament to the sign
criteria, as requested by the owner c,f the above mentioned
center, has been denied.
Tc, put it simply, we do n,:,~ understand. Subway is a
nat ic, nally recc. gnized franchise with c, ver li' ,: :(: stores in
existen,ze. While we vary in square fc, otage size from 2'~1'~
square feet t,r. 2.5(:~(:) plus square feet, we are none-the-less a
major fc, rce in the ~andwicn segment c,f the fast fc.:,d
industry.
Franchising by its very oefinition is dependent c,n a
franchisee/fran,zhisc, r relationship c.f buildlng a business c,n
a prc, ven ,:c, ncep.t. This is c. bvic, usJ. y enhanced by the ability
to, Use fermulas, as well as~ logc, ed ~rademarks and co, lot
s,zhemes. The franchisee pays a fee fc, r the use of these key
features and expects te reap the benefit c,f his/her purchase.
The entrepeneurial spirit is paralleled with franchising. It
has been expressed by many that franchising has been an
important building blc, ck fc, r ecc, nc, mi,: growth. Sc, metimes, it
appears that ~here is me, re emphasis in enfc, rcing road olc, cks
and red tape rather than en,:c, urage business caevelc, pment an~
prosper ity.
The ,:,wner of Cc, untry Village Shc, pping Center has been rar,:.-
active in trying tc. facilitate the use .:,f c, ur lc, g,:,. bhe has
rec,z, gnZzed the necessity of capital iz ing on ,_'..LIt nat ic, r~al
Pg. 2
identity as an additional draw to her center.
Ms. Sally Fc. rster Jc.nes, c, wner. and Ms. Susan Lemarque of
Capri Pr,:.per'ty Management have strived to implement the
highest c.f standards at this center, while cc. mplying wi~n all
cl,'-'y ordjnarlces, etc. Every effort is made to keep the
center free of graffitti anO to facilitate an eye-appealing
center .
The c_~r. tor h~s not beer. made less attrac~:ive with the
complemerlt Iz:If c,ur natienally 'registered trademark and colc. rs.
In fact, it stand=_ out in the re,:c, gnition .;,f our rank of
being the secc, nd largest franchise, secclnd enly to Mc
Donalds. It is certainly ncl less demenstrative than that of
Carl's Jr. signag,_.-e which is located c.r~ the same property.
In light of this, I wl;.ulo ask >.c,u to accept this request for
appeal and allww us to take advantage c.f ~he franchisees
f inane ial investment in Subway. It is c. ur intent ion to,
assist the franchisee in being a successful, communit!/-driven
asset to Rancho Cucamenga. as well as, resident.
Res ectfu!ly submitted,
Cart, 1 A. Baker
cc: Nancy Benedi_'kt. '~ranchisee
Susan J. Lemarque, Capri Properties
CITY OF RANCHO CUCAIVIONGA '
STAFF REPORT
DATE: June 14, 1995
TO: Chairman and Members of the Planning Commission
FROM: Brad BulleL City Planner
BY: Danielle Frazier, Planning Intern
SUBJECT: CONSIDERATION TO AMEND SIGN ORDINANCE REGARDING SERVICF
CLUBS
BACKGROUND: The Rotary Club is requesting that they be allowed to permanently
display their Rotary sign on the front lawn of Socorro's restaurant. It is established that this
club is strictly a volunteer service club and a nationally recognized organization.
ANALYSIS: The Sign Ordinance currently does not address signs for community or
service organizations, such as Kiwanis International and the Rotary Club. Staff has
determined that an amendment to the Sign Ordinance is necessary to address this
request. We are currently in the process of contacting and obtaining information from other
cities with regards to their regulations in this matter.
RECOMMENDATION: Staff recommends that the Planning Commission initiate a Sign
Ordinance Amendment regarding service club signs.
Res 'submitted,
Brad Builer
City Planner
BB:DF/jfs
Attachments: Exhibit "A" - Letter from the Rotary Club
Exhibit "B" - Rotary Club of Rancho Cucamonga Sunrize pamphlet
Exhibit "C" - Photo of Proposed Rotary Sign Location
Exhibit "D" - Photos of existing Rotary Signs in Other Cities
i RECEIVED
APR 2 7 1995
ROTARY CLUB
Planning Division
OF RANCHO CUCAMONGA SUNRIZE
9350 BASELINE ROAD, SUITE A, ALTA LOMA, CALIFORNIA 91701
DON SMITH, PRESIDENT
Mr. Brad Buller
City Planner
10500 Civic Center Drive
P.O. Box 807
Rancho Cucamonga, CA 91729
Mr. Buller,
Thank you for the time you have given me to discuss the
matter of the Rotary International sign I have requested be
allowed in front of Socorro's restaurant. The Rancho Cucamonga
Rotary Sunrize Club is strictly a volunteer service club that
has as its function to better the community both locally and
worldwide. It is .important to note that the citizens of the
local community have a relatively strong recognition of who
we are, and a sign establishing our meeting place and a time
of that meeting is a sure step towards strengthening that
acknowledgment.
The owners of Socorro's have given their approval to place
the standard 18" metal rotary sign appropriately on their front
lawn. We ask that an amendment to the sign ordinance be made
to allow for this. Most other cities allow this minor sign
to establish "the place" to meet other Rotarians.
I have enclosed pictures of other restaurants in neighboring
cities displaying service club signs. I have also marked a
possible place for the sign to be displayed in front of
Socorro's. The exact placement of the sign is not crucial so
long as it can be easily seen by passing traffic.
Please advise me of your decision at your earliest convenience.
The easiest way I can be contacted is through my voice mail
~(909)-604-1283.
Sincerely,
Don Smith
encl.
M~cting:~sday~s~7:~0.8:3~a.m.atS~c~r~sR~staurant~]0276F~th~]~B~uI~vard~Ranch~ Cucam0nga
~ 1~"2 AVENUES OF SERVICE
~5 Om Rotary Club provides opporttmities for ROTARY CLUB
(~ , ~f,3" scl~ice io projects in each of ~e following ~eas: O F
RANCHO
Public Relations
SUNRIZE
F~d Raising
Communily Se~ice -
Rot~ Ynuth Leadership Aw~ds "Settee Above SclC'
TIlE OBJECT OF ROTARY
Organ Donor Pro~
The object of Rot~ is to cnco~age ~d foster Chnsm~as Basket Pro~
· c ideals of ~icc as a basis of wo~y I)~b Abuse Prevention
entc~se ~d. m p~icul~. to cnco~age ~d I l~dicappcd & } lomclcss Prog~
~fos~cr: The FOUR-WAY TEST of
V~ati,~nal S~lc~ - the things we think, say and do.
Flnt,~edevdopm~tofacquam~ce~n
oppoa~ity for ~i~. Mira Grm~ Pro~ 1. Is it the TRUTH?
Clas~m VisiB
S,cond. hi~ e~cal sl~d~ds in b~ine~ ~d D~ Stov~ M~ic Conte~
professions; ~e r~o~ition of~e wo~ess of 4 - Way S~h Contest 2, IS it FAIR to all concerned?
all u~t ~upations; ~d ~e di~i~in8 by each Co~W S~i~ Awmds
Rotm~of~cir~upationas~op~fl~i~to 3. Will it build GOODWILL
~e ~icW. Intonational S~k~ - and BE~ER FRIENDSHIPS?
Third, ~e application of ~e ideals office by ~up Sm~ Ex~h~g~
each Rot~ to ~eff ~r~nal, b~ine~ ~d ~t~ational You~ Exchmges 4. Will it be BENEFICIAL to
World ~d Proj~u all concerned?
~i~ life. Schol~s~ps
Fou~h. ~e adv~cem~t of int~ational
~dcrsl~ding, g~will ~d peace ~ou~ a
world fellowship of b~iness ~d prot~ional
penpie ~i~cd hi Ihc ideals of~icc
WIIAT IS A ROTARY CLUB? TIlE ROTARIAN AND "SERVICE" BENEFITS OF MEMBERSIIIP
1'he original Rotmy Club was c~ganized in Chicago, Illinois 11~e emphasis ofRoL~/is upon clzating within th~ They broaden their clinic of friends and
by Paul P. I ImTis, · lawyer. It Fu~t we{ Febqumy 23, 1905. The individual the IDEAL OF ,SERVICE. They ate enc~mrnged and acquaint·nets.
Nmne "Rotary" wing chosen because the Club n~ in tot·lion al supported in theb' pet~x~l adivitiu in civic, youth ~,rvlce~ and
each member's place of business. public seaice otgw. iz~titms. It is ream their club thai Inem They are 'in touch" wilh the mainsine. am of
From the beginning. the Rolm7 idea of ~iendship, me·bets draw the volunteer~ fat wollhy service adivilie$.
fellowship and stn-ic~ to others be· spread Io six continents. The club uncleflakes a wide variety of solace activities in COmmunity life and the people which make it
Our Club ~ chartered MarcIx, 198g and we mad each vocational. 6~tskskkunity and inlemaljomd F~mkjs~jiXll ofg~twill
Tuesday at Socotn>'s ~ 7:00 AM to 8:30 AM and undentandi~ Our proS·urn inclu&: They ob~n inovcascd knowledge of business and
professions beyond their own and a sympathctic
WHAT ARE ROTARIANS? YMCA Supped understanding of the problems ofothet busincsses.
Aid to Senior Callzeta
They are pe~lc who lock beTt~ fix*resolve= to their Aid to the Hanifical~d
City Ih,utirg~ntien , They acquire the oppotlunity to seek COunsel from
raime~ gayeat their t~hifiomhip,; 0gy endeavor to build ~tuoinnhip and Educeion
goedwillandbeUffB'iendehip~;tht-/strivetobenefdallinevev/ CareffAwareueaPtog~ms · They dcvelop their tslents and capacities in mles of
inl~pemnml velatkmship. In ~hofl, tbe'y put m-vic~ above etC I~ug A~ Promram leaderchip and supineft.
Fwe Prevenlkm
Rot~', Motto: *Seedee Alive Self" Eafil~ake Preparedm~
polio Prevention Prollama The~ Bain uz~rtition fat themsdve. e and their
HOW DOES ONE BECOME A MEMBER OF Fundin~al Liietw/Ps~-mm business and profession for participating in an
TH~ ROTARY CLUB?. Fhnan Rec~tltion organization dedicated to sc~ee In vocation,
Te~'Mini Orm~U community and In intenmtiomd 8<xxiwill and
Membenhlp is by invitation. Mereben are clm~n to understanding.
"Cladsificalion Pulnciphi" insun~ our roerobe·hip include= · They are enabled to exp~ss in a practical way th{}se
qualified ~p~;~-q~tatlve of each worthy busine~ and proration in
"'~oq~ community. In this way, our club becomes · clam-section of nobler dcsi~s found in everyone who wnnts to make
this c,,,~,iiunity. Eligibility rot roerobe·hip in Rely meam their COn~bution Io the beltanneal or society.
busanew· and proregional men and women wadring in · WHAT IS THE COST OF BELONGING?
I~optit~tship or man·Samara p~ition with di.~etion o~er their They hioeden their social life and thai of their spouse.
tbne. Our InJllation Fee I,, $10~ wfgeb [Inna4de$ for ~i n,
Fbque~ binders, etc._ They find now ou~ets for their goods and servicct
WHAT IS EXPECTED OF A MEMBER:
Annrod dues m $105 (BIBed Qufiedy), eddch Include They find individuals with whom to shave their hobby
i subserllgioa to the "RMarlm~" moelldy Ro~m7 Main ant·vests.
RIxary in Ixdh up~fi fellou~hlp m~d fi~endship which Bretkfub tre $7.00. Service conwlbeflom: Metabe· are
delx'~b upa~ bein8 at Ihe meeting. A Romian is expected to "flned"|· humarM· device employed It mef41np to mccord
nttond the meetings. It is undo, toad ~ among busy people · ' the Individual Rolarhin reeognJh of their adde'vementa ts They devclop contacts in evc~, business and
problem oflltendance may arise. Ill nk*mbef missel I rnc~ing. the Iocll and Inlernaliolml tom3nmdty, lad for their pmfcssion fq~cscnted in their club tncmbr,_hip.
they are ptivileaed to "make-up" al another Rotary Club, There
are Rotary Clubs in cx, my nation of the free world (20.0OO +-) and contribution In servke to their Cluk The amounl of Ibe fine
the time m:l place of thne meetings are lis~d in the O~icial b pmle~ermbed by alrmnt*m with Ibe member. They incveJ~c their knew!~ge of wo:!d
D~. receiving a kccncr appreciation ofthc customs and
Each make-up aff*ords the RcUrian · splendid o~ty to TIlE ROTARY FOUNI)ATION: RO'rARIANS are asked character of other pcoplcs.
h*oaden thei~ acquaintance and bring back to their Club
inronnation and ideas thai can ~,,,v,,,ve IFgir Chib's eXx~*alicra and voluntarily to consider supixnt of the FI,mdul ion's pr,jcds
p,~grams. by t-,cconuing Suslainin~ Memlx. rs wilh an nnnual gil~ ,,f They acqui~ a friendly contact and a warm wclcon~e
Ira member misses four cefisecutive meetings Ihey are $ I00. When the cure ulative atu~,unt reaches $ I .IX .~ ). they in almost cvcp/impodant city of the Frec World.
automatically terminated. Each member must artand 60% of the become a "Paul Ilatds I*'elh~w". Ahemall vcly. they may sup-
meetings, 30*/, of which must be of their home club mcelings ix>~ the Foundallan by naming the Foundalil~n as a Ix*ncli-
during uch haWyear. unless exenlted for good reaaon by Ihe cimy, for $ I ,(1(}O. in their will or life insurance.
Chib*s Board of Diredors.
dJRfl~rF '~c'rD ,d