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HomeMy WebLinkAbout1998/07/08 - Agenda Packet - Adj WorkshopCITY OF RANCHO CUCAMONGA PLANNING COMMISSION WORKSHOP AGENDA WEDNESDAY JULY 8, 1998 7:30 PM Rancho Cucamonga Civic Center Rains Room 10500 Civic Center Drive Rancho Cucamonga, California I. CALL TO ORDER RoJI Call Chairman Barker _ Vice Chairman McNiel __ Commissioner Bethel __ Commissioner Madas __ Commissioner Tolstoy __ II. NEW BUSINESS A. REVISION TO PLANNED SIGN PROGRAM FOR TERRA VISTA TOWN CENTER AND TOWN CENTER SQUARE - A proposed modification to existing sign programs for both Terra Vista Town Center and Town Center Square. The existing development is located along Foothill Boulevard between Haven Avenue and Elm Avenue, developed and managed by Lewis Homes Commercial Development Division. III. PUBLIC COMMENTS This is the time and place forthe general public to address the Commission. Items to be discussed here are those which do not already appear on this agenda. IV. ADJOURNMENT The Planning Commission has adopted Administrative Regulations that set an "i 1 .'00 p.m. adjournment time. If items go beyond that time, they shall be heard only with the consent of the Commission. I, Gall Sanchez, Planning Commission Secretary of the City of Rancho Cucamonga, or my designee, hereby certify that a true, accurate copy of the foregoing agenda was posted on July 'I, 1998, at least 72 hours prior to the meeting per Government Code Section 54964.2 at 10500 Civic Center Drive, Rancho Cucamonga. VIC!I~IITY MAP CITY HALL CBTY OF 'RANCHO CUCAIONGA CITY OF RANCHO CUCAN,{ONGA STAFF REPORT DATE: July 8, '1998 TO: Chairman and Members of the Planning Commission FROM: Brad BulleL City Planner BY: Debra Meier, Contract Planner/Nancy Fong, Senior Planner SUBJECT: REVISION TO PLANNED SIGN PROGRAM FOR TERRA VISTA TOWN CENTER AND TOWN CENTER SQUARE - A proposed modification to existing sign programs for both Tetra Vista Town Center and Town Center Square. The existing development is located along Foothill Boulevard between Haven Avenue and Elm Avenue, developed and managed by Lewis Homes Commercial Development Division BACKGROUND: The proposed revisions to the Planned Sign Program are before the Planning Commission for review and discussion (Workshop format). The proposal was presented to the Design Review Committee (DRC) (Bethel, Macias, Fong) for discussion purposes only on June 16, 1998, (DRC Comments and Action attached). The Committee suggested that the proposed Sign Prog ram would be more appropriately reviewed by the entire Commission due to the varying degree of issues associated with the proposed revisions. ANALYSIS: The Planned Sign Program for Tetra Vista Phases 1/11 (Town Center and Town Center Square) is an attempt to combine, and provide greater degree of consistency between the Town Center and Town Center Square. In addition, the applicant, Lewis Homes Commercial Development Division, has indicated that the existing programs are now over ten years old and that current standards and expectations of "imaging" and "Branding" have become a critical component of retail marketing. It is the desire of the applicant to incorporate as much flexibility as possible into the program to accommodate the marketing needs of potential tenants; however, it is this desire for flexibility that results in portions of the program being loosely structured, causing the greatest degree of concern to the DRC, thus the focus of this workshop. The primary components of the Planned Sign Program include the following: A. Monument signage The program proposes, in most cases, to modify (retrofit) the existing monument identification signage around the centers, including theater marquees. In some cases the existing monument ,,~ill be demolished and be replaced as shown in the Planned Sign ITE~ A PLANNING COMMISSION STAFF REPORT TV' SIGN PROGRAM REVISION July 8, 1998 Page 2 Program. A project identification heeder panel will be added to each monument, along with modification to tenant identification. B. Wall/Storefront Signs The sign type and illumination as currently existing will not change. In many cases, the sign placement is largely controlled by ar:hitectural elements which are also addressed in the program. The proposed Sign Program, however+ does not restrict letter style (font), color, or use of logo graphics, In fact, the use of iogos and graphics is encouraged within the program revision. C. Under-Canopy Signs The proposed Sign Program includes the use of under-canopy style signs to provide better tenant identification from a pedestrian-level perspective. D, Directional Signs New Directional signs are proposed throughout the project that will be internally illuminated and more visible to site patrons. ISSUES IDENTIFIED FOR DISCUSSION Ai',!D CONSIDERATION: A, Table 1 provides a summary of the sign development criteria for wall/storefront signage for Major Tenants, Sub-Major Tenants. the typical in-line retail tenant. the restaurant/financial users on individual pads, and the Food Court/Entertainment Center. Table 2 provides an identification of issues, as proposed by the applicant, that warrant specific Commission consideration. B. In addition to the various sign types outlined in the Planned Sign Program. there are other General Sign Criteria within the program which are not currently provided in the existing program. The primary components of the General Sign Criteria which warrant specific Commission consideration include: The use of visible neon is encouraged throughout the center, including window signs, wall-mounted signage/]raphic symbols, and as accents to architectural features. Lettedstyle and color, as proposed, is open to landlord/tenant choice, As proposed, the definition of a Major Tenant has been revised to include any tenant who occupies 10,000 square feet of lease space. In so doing they have eliminated the hierarchy in tenant signage size and exposure as was used previously, Table 2 provides suggested modifications to the definitions of Major Anchor versus Major __ Tena0t_ for discussion purpose~k PLANNING COMMISSION STAFF REPORT 'F'v' SIGN PROGRAM REVISION July 8, 1998 Page 3 RECOMMENDATION: The Planning Division Staff recommends that the Planning Commission review and discuss the proposed PIanned Sign Program Town Center and Town Center Square, and provide direction to staff and the applicant regarding modifications and course of action. Respectfully submitted, City Planner BB:DM/NF:gs Attachments: Exhibit "A" - Table 1: Existing Sign Program Criteria Exhibit "B" Table 2: Issue Identification Planned Sign Program, Terra Vista Phases I & II (distributed under separate cover) TABLE 1 TERRA VISTA TOWN CENTER/TOWN CENTER SQUARE AT TERRA VISTA WALL/STOREFRONT SIGNAGE EXISTING SIGN PROGRAM CRITERIA SIGN TYPE ,. ' .>.., ' ,,~'!. ::: "'~ i',?;~. ", "; ''~ .PROPOSED SIGN PROGRAM: ~,,! ,;h... ' ~ SUGGESTED MODIFICATIONS ,'~', :1' .... "" ,'~:~;'t:' ,,i,...,~,,;.,, ;!:]:~!i~;..':~,,' ' :, FOr discu'ssi0n purposes : ' :'"' ;' .................'r .....' ' i:,j...;.r ;3 a i: ,: , , ;,i ~ "'; ""', :~,'~]: :~;' .Town Cente fTowi~' Ce~'t r'are~"![:[. ' enter S ' , ..... i ';!! T ~ ' Major/Anchor Tenant Type D Type C (occupying over 50,000 SF) Primary entry (176 SF max.) One per Primary entry Secondary entries {60% of max.) Maximum Area - 198 SF As proposed Major Tenant - tenant Maximum letter height - 4'3" Maximum cabinet height - 11' occupying 10, 000 SF Maximum length - 50' Maximum length - t 7' ~ Sub*major Tenant Type E Type I ~ , ......,q,, ,-j ~, .......,~,-,,~ -~, ~ ~-,,,,y w,=,, v,o SF n~ax.) One per eievatioe (max. 3) ~..~,. Nominal letter height - 2' Maximum Area - 50 SF Maximum length - 24' Maximum letter height - 2' Maximum length - 25' Typical Retail Shop Type F Type F (typically under 5,000 SF) One per shop and One per elevation (max. 3) Two at corner shops Maximum area - 30 SF Maximum Area - 30 SF Maximum letter height - 18" Maximum letter height - 18" Maximum length - 70% ot shop width (25' Maximum length - 60% of shop width (15' maximum) maximum) RestaurantJFinancial Pads Type I Type H (Pad locations only/wall-mounted - One per elevation (max. 3) One per elevation (max. 3) total number of signs calculated in Maximum area - 50 SF Maximum Area - 60 SF combination with monument sign) Maximum letter height - 2' Maximum letter height - 2' Maximum length - 20' Maximum length - 25' Food Court/Entertainment Center Type W-3 Maximum length of sign - 21 'No[ applicable Quantity- 1 Maximum Area - 49.5 SF Arcade Siqna~e Not included. Not included. Table dated June 30. 1998 TABLE 2 TERRA VISTA TOWN CENTER/TOWN CENTER SQUARE AT TERRA VISTA WALL/STOREFRONT SIGNAGE ISSUE IDENTIFICATION SIGN TYPE ; ' ": .:"'h PROPOSED SIGN PROGRAM ,: ,. SUGGESTED MODIFICATIONS ' '! = ' ".,, ';. ~ ,i. ,~ ~ ~ For discu~sio'n purposes ' ' "ยท ' :"' i ' " "' F:i ' C' rrr W~ c '~ ~ r' , ' ,, ! ,,: ~ :: , ,' .[Town Cen er/'Town Cent'ei' sqL~are. ,,, ., TSwn ente o en or ua e Major/Anchor Tenant Type 2.0/Primary Entry Anchor Tenant - occupying over 50,000 SF (occupying over 50,000 SF) Maximum Area - 10% of building face Maximum [ex~ height at primary entry- 5' Maximum text height - 6' Maximum text height at secondary entries - Maxin~um text length - 24' 60% of primary entry As proposed Major Tenant - tenant All other criteria may be acceptable as ~ occupying 10,000 SF Type 2.1/Primary Entry proposed. \ Cabinet sign (Type C) Major Tenant - occupying 5,000 to 50,000 ('-J"'~ Type 22/Storefront Elevation SF Maxirnunr Area - 10% of buildlog face (one Maximum text height - 3' per elevation) All other criteria may be acceptable as Maximum text height - 6' proposed. Maximum text length - 50' In-line Retail Shop Type 1.0 through 1.5/One per building Retain maximum length criteria of existing (typically under 5,000 SF) elevation program - Maximum Area - 10% of building face 70% of leased store width Maximun~ letter height -18" All other criteria may be acceptable as (Two lines allowed where architecture proposed. permits) Maximum length - 75 % leased frontage Table dated June 30, 1998