HomeMy WebLinkAbout2013-12-11 - Agenda Packet - HPC / PC THE CITY OF RANCHO CUCAMONGA
THE REGULAR MEETINGS OF
�taCHO
CONGA THE HISTORIC PRESERVATION COMMISSION
AND
THE PLANNING COMMISSION
DECEMBER 11, 2013 - 7:00 PM
Rancho Cucamonga Civic Center
Council Chambers
10500 Civic Center Drive
Rancho Cucamonga, California
I. CALL TO ORDER
Pledge of Allegiance
Roll Call
Chairman Howdyshell_ Vice Chairman Fletcher_
Munoz_ Wimberly_ Oaxaca_
II. PUBLIC COMMUNICATIONS
This is the time and place for the general public to address the Historic Preservation Commission or the
Planning Commission on any item listed or not listed on the agenda. State law prohibits the Historic
Preservation Commission or the Planning Commission from addressing any issue not previously included on
the Agenda. The Historic Preservation Commission or the Planning Commission mayreceive testimony and
set the matter for a subsequent meeting.
Comments are to be limited to rive minutes per individual or less, as deemed necessary by the Chair,
depending upon the number of individuals desiring to speak. All communications are to be addressed
directly to the Historic Preservation Commission or Planning Commission, not to the members of the
audience. This is a professional business meeting and courtesy and decorum are expected. Please refrain
from any debate between audience and speaker, making loud noises, or engaging in any activity which
might be disruptive to the decorum of the meeting.
HISTORIC PRESERVATION COMMISSION
AND PLANNING COMMISSION AGENDA
/�,�,''' DECEMBER 11, 2013
v. =10NGA Page 2
III. CONSENT CALENDAR/HISTORIC PRESERVATI11 ON
COMMISSION AND PLANNING COMMISSION
A. Approval of minutes dated November 13, 2013
IF IV. PUBLIC HEARINGS/PLANNING COMMISSION
The following items have been advertised and/or posted as public hearings as required bylaw. The
Chairman will open the public hearing to receive testimony. All such opinions shall be limited to 5
minutes per individual for each project. Please sign in after speaking.
B. CONDITIONAL USE PERMIT DRC2013-00885 - CAMERON PELADO - A request to
operate a 9,100 square foot full-service restaurant and bar serving distilled spirits fora site
located within the Foothill Marketplace commercial center on the south side of Foothill
Boulevard and east of the 1-15 Freeway within the Regionally Related Office/Commercial
(RRO/C)Development District, located at 12809-B Foothill Boulevard-APN: 0229-031-33.
This action is categorically exempt from the California Environmental Quality Act (CEQA)
pursuant to State CEQA Guidelines Section 15301 - Existing Facilities.
C. ENTERTAINMENT PERMIT DRC2013-00886-CAMERON PELADO-A request to provide
live entertainment in conjunction with a 9,100 square foot full-service restaurant and bar
serving distilled spirits (CUP DRC2013-00885) for a site located within the Foothill
Marketplace commercial center on the south side of Foothill Boulevard and east of the 1-15
Freeway within the Regionally Related Office/Commercial (RRO/C) Development District,
located at 12809-B Foothill Boulevard - APN: 0229-031-33. This action is categorically
exempt from the California Environmental Quality Act (CEQA) pursuant to State CEQA
Guidelines Section 15301 - Existing Facilities.
V. COMMISSION CONCERNS/HISTORIC PRESERVATION AND
PLANNING COMMISSION
VI. ADJOURNMENT
THE PLANNING COMMISSION WILL IMMEDIATELY ADJOURN TO A WORKSHOP
REGARDING A RECAP OF THE DESIGN AND SIGN TOUR (DRC2013-01029). THE WORKSHOP
WILL BE HELD IN THE RAINS ROOM.
HISTORIC PRESERVATION COMMISSION
AND PLANNING COMMISSION AGENDA
DECEMBER 11, 2013
C"°" ONah Page 3
1, Lois J. Schrader, Planning Commission Secretary of the City of Rancho Cucamonga, or my designee, hereby
certify that a true, accurate copy of the foregoing agenda was posted on December 5, 2013, at least 72 hours
prior to the meeting per Government Code Section 54964.2 at 10500 Civic Center Drive, Rancho Cucamonga.
® If you need special assistance or accommodations to participate in this meeting,
please contact the Planning Department at (909) 477-2750. Notification of 48
hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility. Listening devices are available for the hearing impaired.
INFORMATION FOR THE PUBLIC
TO ADDRESS THE PLANNING COMMISSION
The Planning Commission encourages free expression of all points of view. To allow all persons to speak,given
the length of the agenda, please keep your remarks brief. If others have already expressed your position, you
may simply indicate that you agree with a previous speaker. If appropriate, a spokesperson may present the
views of your entire group. To encourage all views and promote courtesy to others,the audience should refrain
from clapping, booing or shouts of approval or disagreement from the audience.
The public may address the Planning Commission on any agenda item. To address the Planning Commission,
please come forward to the podium located at the center of the staff table. State your name for the record and
speak into the microphone. After speaking, please sign in on the clipboard located next to the speaker's podium
It is important to list your name, address and the agenda item letter your comments refer to. Comments are
generally limited to 5 minutes per individual.
If you wish to speak concerning an item not on the agenda, you may do so under"Public Comments." There is
opportunity to speak under this section prior to the end of the agenda.
Any handouts for the Planning Commission should be given to the Planning Commission Secretary for
distribution to the Commissioners. A copy of any such materials should also be provided to the Secretary to be
used for the official public record.
All requests for items to be placed on a Planning Commission agenda must be in writing. Requests for
scheduling agenda items will be at the discretion of the Commission and the Planning Director.
AVAILABILITY OF STAFF REPORTS
Copies of the staff reports or other documentation to each agenda item are on file in the offices of the Planning
Department, City Hall, located at 10500 Civic Center Drive, Rancho Cucamonga, California 91730. These
documents are available for public inspections during regular business hours, Monday through Thursday, 7:00
a.m. to 6:00 p.m., except for legal City holidays.
APPEALS
Any interested party who disagrees with the City Planning Commission decision may appeal the Commission's
decision to the City Council within 10 calendar days. Any appeal filed must be directed to the City Clerk's Office
and must be accompanied by a fee of$2,486 for all decisions of the Commission. (Fees are established and
governed by the City Council).
Please turn off all cellular phones and pagers while the meeting is in session.
Copies of the Planning Commission agendas, staff reports and minutes can be found at
www.CityofRC.us.
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* Meeting Location:
City Hall/Council Chambers
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Item A: Approval of Regular Meeting Minutes dated November 13, 2013
• THE CITY OF RANCHO CUCAMONGA
THE MINUTES OF
AR
CUCAMONGA THE HISTORIC PRESERVATION COMMISSION
AND
THE PLANNING COMMISSION
NOVEMBER 13, 2013 - 7:00 PM
Rancho Cucamonga Civic Center
Council Chambers
10500 Civic Center Drive
Rancho Cucamonga, California
I. CALL TO ORDER
• Pledge of Allegiance 7:00 PM
Roll Call
Chairman Howdyshell X Vice Chairman Fletcher X
Munoz X Wimberly X Oaxaca X
Additional Staff Present: Candyce Burnett, Planning Manager, Steven Flower, Assistant City
Attomey; Dan James, Senior Civil Engineer, Lois Schrader, Planning Commission Secretary
Tabe van der Zwaag, Associate Planner, Mike Smith, Associate Planner
IF II. PUBLIC COMMUNICATIONS
This is the time and place for the general public to address the Historic Preservation Commission or the
Planning Commission on any item listed or not listed on the agenda. State law prohibits the Historic
Preservation Commission or the Planning Commission from addressing any issue not previously included on
the Agenda. The Historic Preservation Commission or the Planning Commission may receive testimony and
set the matter for a subsequent meeting.
Comments are to be limited to five minutes per individual or less, as deemed necessary by the Chair,
depending upon the number of individuals desiring to speak. All communications are to be addressed
directly to the Historic Preservation Commission or Planning Commission, not to the members of the
audience. This is a professional business meeting and courtesy and decorum are expected. Please refrain
from any debate between audience and speaker, making loud noises, or engaging in any activity which
might be disruptive to the decorum of the meeting.
• None
Item A-1
C
HISTORIC PRESERVATION COMMISSION •
AND PLANNING COMMISSION MINUTES
C� NOVEMBER 13, 2013
Page 2
III. CONSENT CALENDAR/HISTORIC PRESERVATION
COMMISSION AND PLANNING COMMISSION
A. Approval of minutes dated October 23, 2013
Moved by Munoz, seconded by Oaxaca, adopted Consent Calendar 4-0-1 (Wimberly
abstain)
IV. PUBLIC HEARINGS/PLANNING COMMISSION
The following items have been advertised and/or posted as public hearings as required bylaw. The
Chairman will open the public hearing to receive testimony. Ali such opinions shall be limited to 5
minutes per individual for each project Please sign In after speaking.
B. TIME EXTENSION DRC2013-00811- CCI LOT 9 HAVEN LLC C/O DREW WILLOCK -A
request for a 2-year time extension for a previously approved project (Conditional Use
Permit DRC2008-00464) to expand the Haven Village commercial center with two multi- •
tenant retail buildings with a drive-thru totaling 6,484 square feet on a 41,821 square foot
site in the Neighborhood Commercial (NC) Development District, located at the northeast
corner of Haven Avenue and the 210 Freeway - APN: 0201-272-23. The Planning
Commission determined that the project was categorically exempt from the requirements of
the California Environmental Quality Act(CEQA)and the City CEQA Guidelines pursuant to
State CEQA Guidelines Section 15332 In-Fill Development Projects. Per Section 15162, no
further environmental review is required as there are no changes to the project.
Tabe van der Zwaag presented the staff report and PowerPoint presentation (copy on file)
Chairman Howdyshell opened the public hearing. Hearing no comment, she closed the
public hearing.
John Hunt representing the applicant stated they held off because of the economy and now
that it is improving they may consider grading this year.
Item B-Moved by Wimberly, seconded by Fletcher, to adopt Resolution No. 13-52, carried
5-0
C. ENTERTAINMENT PERMIT DRC2013-00563 - STEVE RAWLINGS FOR 909 SPORTS
GRILL INC. -A request to provide live entertainment comprised of karaoke, live bands,and
dancing within an existing restaurant of about 5,300 square feet in the Industrial Park (IP)
District, Industrial Commercial Overlay District(ICOD), located at 11849 Foothill Boulevard,
Unit A; APN: 0229-012-22. Related file: Conditional Use Permit DRC2011-00673. Staff •
has determined this project is categorically exempt from the California Environmental
Quality Act (CEQA) and the City CEQA Guidelines pursuant to Section 15301 - Existing
Item A-2
J
• HISTORIC PRESERVATION COMMISSION
- AND PLANNING COMMISSION MINUTES
C� NOVEMBER 13, 2013
Page 3
Facilities. No further environmental review is required.
Mike Smith Associate Planner presented the staff report and PowerPoint presentation(copy
on file)
Commissioner Wimberty asked if there were any police incidents of the current operation
and if all current staff are LEAD certified.
Chairman Howdyshell asked if the restaurant is open.
Steve Rawlings said he is representing the owner and stated they are not open yet as they
are still remodeling, but they hope to be open Thanksgiving. He said the Menu was
adjusted since their submittal. He said the DBA is 909 Pub & Grill and the restaurant will
not have a sports theme. He said they worked extensively with the Police Department on
their security plan. He complimented our PD for their more progressive program. He said
they came in to help the owners to avoid issues and to be of assistance. He said the bands
• will not be rock bands for the most part but they will have 3 piece bands. He said they
agree with all the conditions and will follow them to the letter. He said they are in process of
hiring their serving staff.
Vice Chairman Fletcher asked if the owner has another restaurant in town.
Mr. Rawlings said he owns an insurance business but no other restaurants or bars. He said
they have a Manager and General Manager with restaurant, bar, and nightclub experience.
Chairman Howdyshell opened the public hearing and hearing no comment, closed the
public hearing.
Vice Chairman Fletcher said he likes to see new owners come in and be successful without
causing problems and there is no reason to deny the application. He said it is the
responsibility of the owner to prove he can comply and operate well.
Commissioner Munoz agreed and wished them luck. He advised them to-be sure to read
the agreement/conditions and noted that if things dont go well, the permit will be brought
before the Commission again for review.
Item C- Moved by Munoz, seconded by Wimberly to adopt Resolution No. 13-53, carried
5-0
D. ENVIRONMENTAL ASSESSMENT AND TENTATIVE PARCEL MAP SUBTPM19448 -
MIG/HOGLE-IRELAND FOR GOODMAN RANCHO SPE, LLC - A review of a tentative
• parcel map in conjunction with a proposal to construct two(2)industrial warehouse buildings
of 555,664 square feet(Building 1/Phase 1) and 1,033,565 square feet(Building 2/Phase 2)
on a property comprised of three (3) parcels with a combined area of 3,255,834 square feet
Item A-3
HISTORIC PRESERVATION COMMISSION •
AND PLANNING COMMISSION MINUTES
C� NOVEMBER 13, 2013
Page 4
(74.7 acres)which is currently developed with a concrete pipe manufacturing/storage facility
(operated by Ameron International) in the Heavy Industrial (HI) District located at the
southwest corner of Arrow Route and Etiwanda Avenue;APNs: 0229-131-04, -17, and-25.
Related files: Development Review DRC2013-00155, Tree Removal Permit DRC2013-
00315, and Uniform Sign Program DRC2013-00316. Staff has prepared a Mitigated
Negative Declaration of environmental impacts for consideration.
E. ENVIRONMENTAL ASSESSMENT AND DEVELOPMENT REVIEW DRC2013-00155 -
MIG/HOGLE-IRELAND FOR GOODMAN RANCHO SPE, LLC -A review of a proposal to
construct two(2) industrial warehouse buildings of 555,664 square feet(Building 1/Phase 1)
and 1,033,565 square feet(Building 2/Phase 2)on a property comprised of three(3)parcels
with a combined area of 3,255,834 square feet (74.7 acres) which is currently developed
with a concrete pipe manufacturing/storage facility(operated by Ameron International)in the
Heavy Industrial (HI) District located at the southwest corner of Arrow Route and Etiwanda
Avenue; APNs: 0229-131-04, -17, and -25. Related files: Tentative Parcel Map
SUBTPM19448, Tree Removal Permit DRC2013-00315, and Uniform Sign Program
DRC2013-00316. Staff has prepared a Mitigated Negative Declaration of environmental •
impacts for consideration.
F. TREE REMOVAL PERMIT DRC2013-00315 - MIG/HOGLE-IRELAND FOR GOODMAN
RANCHO SPE, LLC- A request to remove trees in conjunction with a proposal to construct
two (2) industrial warehouse buildings of 555,664 square feet (Building 1/Phase 1) and
1,033,565 square feet (Building 2/Phase 2) on a property comprised of three (3) parcels
with a combined area of 3,255,834 square feet (74.7 acres) which is currently developed
with a concrete pipe manufacturing/storage facility(operated by Ameron International)in the
Heavy Industrial (HI) District located at the southwest corner of Arrow Route and Etiwanda
Avenue; APNs: 0229-131-04, -17, and -25. Related files: Tentative Parcel Map
SUBTPM19448, Development Review DRC2013-00155, and Uniform Sign Program
DRC2013-00316. Staff has prepared a Mitigated Negative Declaration of environmental
impacts for consideration.
G. UNIFORM SIGN PROGRAM DRC2013-00316-MIG/HOGLE-IRELAND FOR GOODMAN
RANCHO SPE, LLC- A request to establish a Uniform Sign Program in conjunction with a
proposal to construct two(2) industrial warehouse buildings of 555,664 square feet(Building
1/Phase 1) and 1,033,565 square feet (Building 2/Phase 2) on a property comprised of
three (3) parcels with a combined area of 3,255,834 square feet (74.7 acres) which is
currently developed with a concrete pipe manufacturing/storage facility (operated by
Ameron International) in the Heavy Industrial (HI) District located at the southwest comer of
Arrow Route and Etiwanda Avenue; APNs: 0229-131-04, -17, and -25. Related files:
Tentative Parcel Map SUBTPM19448, Development Review DRC2013-00155, and Tree
Removal Permit DRC2013-00315. Staff has prepared a Mitigated Negative Declaration of
environmental impacts for consideration. •
Item A-4
• HISTORIC PRESERVATION COMMISSION
- AND PLANNING COMMISSION MINUTES
�a
NOVEMBER 13, 2013
C
Page 5
Mike Smith, Associate Planner presented the staff report and PowerPoint presentation
(copy on file). He noted a letter was received today from Metropolitan Water District of
Southern California. He said legal counsel has reviewed it and copies have been provided
to the Commissioners on the dais. He said the concern related in the letter is about an
easement that is actually located to the north of the project site and does not affect the
approval of the applications before the Commission.
Chairman Howdyshell asked if there is a traffic signal at the southeast comer of the project
site.
Dan James, Senior Civil Engineer said there is not one there now, but a new one will be
installed as part of their improvements.
Vice Chairman Fletcher said he would like to hear about traffic flow-he noted that folks may
think there is a big impact with these huge buildings but there really is very little traffic
created.
• Pam Steele of MIG/Hogle-Ireland expressed appreciation for staff's thorough review and
working through the issues and vetting out the concerns. She said they reviewed and
concurred with the conditions of approval.
Ward Macy representing Goodman Bircher offered many thanks and said there were many
issues on the property. He gave a PowerPoint presentation (copy on file). He said their
company is a-fully integrated international real estate operator. He said they are dedicating
additional frontage on Etiwanda and Arrow and adding improvements. He said the buildings
are All LEED certified and they are providing a new memorial for Danny Lobo.
Chairman Howdyshell opened the public hearing and seeing and hearing none, closed the
public hearing.
Items D, E, F 8 G Moved by Oaxaca, seconded by Fletcher to adopt Resolution Nos. 13-
46, 13-47, 13-48, and 13-49 and to adopt a Mitigated Negative Declaration of environmental
impacts, carried 5-0.
V. COMMISSION CONCERNS/HISTORIC PRESERVATION AND
PLANNING COMMISSION
Commissioner Munoz reported on the League of California Strategic Goals for 2014 (copy on
file). He said the League is all about protecting local control for cities. He thanked staff and the
• City for making it possible for him to participate. He noted the importance of remembering our
Veterans in that they all played a part in the freedoms we enjoy.
Item A-5
HISTORIC PRESERVATION COMMISSION •
AND PLANNING COMMISSION MINUTES
p•`•I,y,HO NOVEMBER 13, 2013
CUCAMoNOA
Page 6
Vice Chairman Fletcher thanked staff for the well planned bus tour. He commented on how we
are moving toward TOD's, mixed use and higher density development.
Chairman Howdyshell said it was very well organized, timed perfectly and that staff did a great
deal of planning in advance to achieve this.
VI. ADJOURNMENT
8:13 PM
•
If you need special assistance or accommodations to participate in this meeting,
please contact the Planning Department at (909) 477-2750. Notification of 48
hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility. Listening devices are available for the hearing impaired.
INFORMATION FOR THE PUBLIC
TO ADDRESS THE PLANNING COMMISSION
The Planning Commission encourages free expression of all points of view. To allow all persons to speak,given
the length of the agenda, please keep your remarks brief. If others have already expressed your position, you
may simply indicate that you agree with a previous speaker. If appropriate, a spokesperson may present the
views of your entire group. To encourage all views and promote courtesy to others, the audience should refrain
from clapping, booing or shouts of approval or disagreement from the audience.
The public may address the Planning Commission on any agenda item. To address the Planning Commission,
please come forward to the podium located at the center of the staff table. State your name for the record and
speak into the microphone. After speaking,please sign in on the clipboard located next to the speaker's podium.
It is important to list your name, address and the agenda item letter your comments refer to. Comments are
generally limited to 5 minutes per individual.
If you wish to speak concerning an item not on the agenda, you may do so under"Public Comments." There is
opportunity to speak under this section prior to the end of the agenda.
Any handouts for the Planning Commission should be given to the Planning Commission Secretary for •
distribution to the Commissioners. A copy of any such materials should also be provided to the Secretary to be
used for the official public record.
Item A-6
• HISTORIC PRESERVATION COMMISSION
AND PLANNING COMMISSION MINUTES
RHO NOVEMBER 13, 2013
CUCAMONw
Page 7
All requests for items to be placed on a Planning Commission agenda must be in writing. Requests for
scheduling agenda items will be at the discretion of the Commission and the Planning Director.
AVAILABILITY OF STAFF REPORTS
Copies of the staff reports or other documentation to each agenda item are on file in the offices of the Planning
Department, City Hail, located at 10500 Civic Center Drive, Rancho Cucamonga, California 91730. These
documents are available for public inspections during regular business hours, Monday through Thursday, 7:00
a.m. to 6:00 p.m., except for legal City holidays.
APPEALS
Any interested party who disagrees with the City Planning Commission decision may appeal the Commission's
decision to the City Council within 10 calendar days. Any appeal filed must be directed to the City Clerk's Office
and must be accompanied by a fee of$2,486 for all decisions of the Commission. (Fees are established and
governed by the City Council).
Please tum off all cellular phones and pagers while the meeting Is in session.
• Copies of the Planning Commission agendas, staff reports and minutes can be found at
www.CitvofRC.us
•
Item A-7
• STAFF REPORT z
PLANNING DEPARTMENT
DATE: December 11, 2013 RANCHO
TO: Chairman and Members of the Planning Commission CUCAMONGA
FROM: Candyce Burnett, Planning Manager
BY: Tabe van der Zwaag, Associate Planner
SUBJECT: CONDITIONAL USE PERMIT DRC2013-00885 - CAMERON PELADO - A request to
operate a 9,100 square foot full-service restaurant and bar serving distilled spirits for a
site located within the Foothill Marketplace commercial center on the south side of
Foothill Boulevard and east of the 1-15 Freeway within the Regionally Related
Office/Commercial (RRO/C) Development District at 12809-B Foothill Boulevard - APN:
0229-031-33. This action is categorically exempt from the California Environmental
Quality Act (CEQA) pursuant to State CEQA Guidelines Section 15301 - Existing
Facilities.
ENTERTAINMENT PERMIT DRC2013-00886 - CAMERON PELADO - A request to
provide live entertainment in conjunction with a 9,100 square foot full-service restaurant
and bar serving distilled spirits (CUP DRC2013-00885) for a site located within the
Foothill Marketplace commercial center on the south side of Foothill Boulevard and east
of the 1-15 Freeway within the Regionally Related Office/Commercial (RRO/C)
Development District at 12809-B Foothill Boulevard -APN: 0229-031-33.
• RECOMMENDATION: Staff recommends that the Planning Commission approve Conditional Use
Permit DRC2013-00885 and Entertainment Permit DRC2013-00886 through the adoption of the
attached Resolutions of Approval and Standard Conditions.
PROJECT AND SITE DESCRIPTION:
A. Surrounding Land Use and Zoning:
North - Commercial Center(Across Foothill Boulevard) —Community Commercial (CC)
South -Water Storage Facility— Light Industrial (LI)
East -Vacant Land and Single-Family Residences—Community Commercial (CC) and Low
(L) Residential
West - 1-15 Freeway
B. General Plan Designations:
Project Site—General Commercial
North -General Commercial
South -General Industrial
East -General Commercial and Low Residential
West - 1-15 Freeway
C. Site Characteristics: The Foothill Marketplace commercial center has 545,906 square feet of
commercial/office space in multiple buildings on approximately 56 acres. The site is fully
developed except for a 30,000 square foot undeveloped area behind the Walmart retail store.
The applicant's tenant space was previously occupied by a bar/nightclub.
•
Item B,C1
PLANNING COMMISSION STAFF REPORT
DRC2013-00885 & DRC2013-00886 •
CAMERON PELADO
DECEMBER 11, 2013
Page 2
ANALYSIS:
A. Project Proposal: The application proposes operating a 9,100 square foot Mexican restaurant
and bar named Cameron Pelado (Peeled Shrimp in Spanish) that will serve Mexican food and
provide live entertainment 7 days per week.
B. Business Operation: Cameron Pelado will operate Sunday through Wednesday from
10:00 a.m. to 12:00 a.m. and Thursday through Saturday from 10:00 a.m. to 2:00 a.m.
C. Entertainment: Live music with Dancing, DJ's and Karaoke will be provided after 4:00 p.m., 7p
days per week, with an entrance fee charged for special events. The live music (mariachi,
bands, etc.) will consist of bands with up to 15 members. The Site Plan includes a dance floor
adjacent to the stage and the bar area (tables will be moved to increase dance floor area).
Because of the proximity of the business to residential uses, staff has added a condition to
bring both applications (Conditional Use Permit DRC2013-00885 and Entertainment Permit
DRC2013-00886) back to the Commission for review in 6 months to ensure the business is
not creating an adverse effect on the adjacent neighborhood.
D. Security Plan: The submitted security plan has been reviewed and accepted by the San
Bernardino County Sheriffs Department. The Security Plan is also incorporated into the Draft •
Resolution of Approval. The Sheriffs Department states that if these measures are sustained
and the business is operated in a responsible manner, potential adverse impacts will be
avoided and/or minimized to an acceptable level.
In concert with discussions held with the Police Department, and because the applicant has
requested to have entertainment 7 days a week, additional conditions have been incorporated
into the Resolution of Approval such as the addition of a minimum of 10 surveillance security
cameras. In addition to the security provisions outlined in the Security Plan, staff has included
a condition in the resolution requiring employees who serve alcohol to obtain a Certificate of
Completion for training in the proper service of alcohol (L.E.A.D. or equivalent) within 60 days
of hire. Further, another added condition of approval requires that alcohol sales cease no less
than sixty (60) minutes prior to closing time to ensure that all drinks are finished by closing
time.
E. Entitlement Requirements: Development Code Section 17.20.020 requires that businesses
that provide entertainment have an approved Entertainment Permit. Development Code
section 17.30 requires that restaurants that serve distilled spirits be approved by a Conditional
Use Permit.
F. Parking Calculations: The Foothill Market Place commercial center has adequate parking for
the proposed use. The center includes 3,007 parking spaces, which is 277 parking spaces
over the minimum requirement. The Development Code does not require additional parking
for restaurants located within a shopping center when they do not exceed 15 percent of the
Is
Item B,C2
PLANNING COMMISSION STAFF REPORT
• DRC2013-00885 & DRC2013-00886
CAMERON PELADO
DECEMBER 11, 2013
Page 3
total floor area. The center currently has less than 10 percent of the total floor area devoted to
restaurant use.
Type of Use Floor Area Parking Spaces # of Spaces
(SF) Ratio Re aired Provided
Shopping Center 545,906 5/1,000 2,730 3,007
277 Sur las
G. Land Use Compatibility: The premise of a Conditional Use Permit is to ensure the
compatibility of adjacent uses and the separation of potential nuisance activities. The
commercial center in which the facility will be located has a mix of retail, food service,
automotive and office uses. Staff does not foresee any potential conflicts with the other
businesses in the center as long as the applicant adheres to the Security Plan and the
Conditions of Approval. Further, there are no sensitive land uses adjacent to the proposed
use.
H. Facts For Finding: The purpose of an Entertainment Permit is to provide a discretionary
review process for new entertainment uses where food and/or beverage is sold concurrently
with any form of entertainment in order to ensure public health and safety. The following are
• facts to support the necessary findings:
1. The conduct of the establishment or the granting of the application is consistent to the
public health, safety, morals or welfare. The applicant has provided a security plan and
conditions have been imposed to ensure the proper service of alcohol to patrons and the
building complies with all applicable Fire and Building Codes.
2. The premises or establishment is likely to be operated in a legal, proper and orderly
manner. The applicant has submitted a business plan that includes a security plan that
has been reviewed and accepted by the Police Department to minimize negative activities.
3. Granting the application would not create a public nuisance. The applicant has applied for
this Entertainment Permit and provided all required documents to allow for an in-depth
review of the proposed business operation.
4. The normal operation of the premises would not interfere with the peace and quiet of any
surrounding residential neighborhood. The project is in excess of 1,000 feet from the
nearest residence and conditions have been imposed to ensure that the establishment will
comply with the Performance Standards set forth in Section 17.66.050-G of the
Development Code and will not create adverse impacts upon adjacent uses.
5. The applicant has not made any false, misleading, or fraudulent statement of material fact
in the required application. Staff has reviewed the submitted documents and found them to
be accurate.
•
Item B,C3
PLANNING COMMISSION STAFF REPORT
DRC2013-00885 & DRC2013-00886 •
CAMERON PELADO
DECEMBER 11, 2013
Page 4
I. Environmental Assessment: The Planning Department Staff has determined that the project
is categorically exempt from the requirements of the California Environmental Quality Act
(CEQA) and the City's CEQA Guidelines. The project qualifies as a Class 1 Exemption under
State CEQA Guidelines Section 15301, which covers the permitting and minor alterations of
existing structures that involve negligible or no expansion of use beyond that existing at the
time of the lead agency's original determination. The project entails permitting a restaurant
and bar in an existing tenant space with no expansion or major changes to the existing
building. Staff finds that there is no substantial evidence that the project will have a significant
effect on the environment, in that the applicant does not propose modifying or expanding the
existing structure. The Planning Manager has reviewed the Planning Department's
determination of exemption, and based on her own independent judgment, concurs in the
staffs determination of exemption.
CORRESPONDENCE: This item was advertised as a public hearing in the Inland Valley Daily
Bulletin newspaper, the property was posted, and notices were mailed to all property owners within
a 660-foot radius of the project site. To date, no calls or correspondence has been received with
respect to the project application.
Respectfully submitted,al A y�--
�'v" "vJ •
Candyce Egrnett
Planning Manager
CB/TV:Is
Attachments: Exhibit A - Site Plan
Exhibit B - Floor Plan
Exhibit C - Business and Entertainment Description
Exhibit D - Business Plan
Exhibit E - Security Plan
Draft Resolution of Approval for Conditional Use Permit DRC2013-00885
Draft Resolution of Approval for Entertainment Permit DRC2013-00886
•
Item B,C4
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EXHIBIT B ItemB.C6
• Luz E. Nunez
12610 Mitchell Ave.#3,
Los Angeles,CA 90066.
City of Rancho Cucamonga,
10500 Civic Center Drive
Rancho Cucamonga,California 91730
Thursday,October 2n°2013.
To whom it may concern,
Hereby, I state that the purpose of this letter is to explain the entertainment operations of"Camaron
Pelado" located at 12809-B Foothill Blvd. Rancho Cucamonga,CA 91739. Our hours of operations will be
Sunday through Wednesday from 10:00 a.m.to 12:00 p.m. and Thursday to Saturday from 10:00 a.m.to
2:00 a.m.
We will use digital music to enhance the atmosphere during the day until 4:00 p.m. After that,we will
use live music bands until closing. Randomly,we will have special events where various singers and or
• bands will perform at"Camaron Pelado"and there will be a cover fee or entrance fee that will be
determined at a later date. Also,in case of sports events,we might accommodate music and entrance
fees according the expected audience.
In addition,there will be a specific area designated for musicians, performers,artists, d.j.,etc., the
audience will also have a designated space to dance and for special events,we may move tables and
chairs. In the case of sports events,we will have televisions and projectors for our patrons'convenience.
Thank you for your time and consideration,
L zN
1
•
EXHIBIT C
Item B.C7
P E L A D O
Luz Nunez
Paul Perez
Owners
BUSINESS PLAN
November - 2013
• Camaron Pelodo Business Plan-CONFIDENTIAL-REVISED-November 2013 1
EXHIBIT D
Item B.C8
TABLE OF CONTENTS •
SECTION 1- EXECUTIVE SUMMARY ........................................... 3
1.1 Purpose of the business plan ........................................... 3
1.2 Business model ........................................... 3
1.3 Financial Model ........................................... 3
1.4 Marketing Strategy ........................................... 4
1.5 Management and Operations ....................................I...... 4
1.6 Exit Strategy ........................................... 5
1.7 Build to Open ........................................... 5
SECTION 2- COMPANY DESCRIPTON .......................................... 6
2.1 Company Overview ........................................... 6
2.2 Mission Statement ........................................... 6
2.3 Company Goals and Objectives ........................................... 6
2.4 Business Model ................I.......................... 6
2.5 Business Entity ........................................... 6
2.6 Ownership ........................................... 6
2.7 Location Information ........................................... 7
SECTION 3-PRODUCT DESCRIPTION .......................................... 8
3.1 Food Menu ........................................... 8
3.2 Drink Menu ........................................... 11
3.3 New/Improved ........................................... 12 •
3.4 Stage of Development ........................................... 13
3.5 Consumer or Customer ........................................... 13
3.6 Pricing Strategy ........................................... 13
3.7 Licensing ........................................... 14
SECTION 4- MARKETING PLAN ........................................... 15
4.1 Marketing Strategy .......................................... 15
4.2 Primary Target Market ........................................... 15
4.3 Primary Market Research ........................................... 15
4.4 Direct Competition .................I......................... 15
4.5 Promotion ........................................... 15
SECTION 5- FINANCIAL PLAN ........................................... 17
5.1 Financial Plan Overview ...................................I....... 17
EXHIBIT#1 Financial Proforma 18
EXHIBIT#2 Site Plan 19
Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 2 •
Item B,C9
• SECTION 1
EXECUTIVE SUMMARY
1.1 Purpose of the Business Plan
The purpose of this business plan is to lay out the structure, in detail, of a high-end
Mexican Seafood Restaurant, in the City of Rancho Cucamonga,designed in an eclectic
modern architecture with a Mexican influences accented with vibrant colors to reflect the
discerning tastes of its patrons.
In this plan Camaron Pelado which translated to English is(The Peeled Shrimp)will be
the first of its kind in the City of Rancho Cucamonga. Located in the Foothill
Marketplace Shopping Center at 12809B Foothill Blvd centrally located just a few
hundred yards from the 15 FWY Foothill Exit. Camaron Pelado shall serve as a much-
needed restaurant,bar, and lounge with a unique blend of traditional regional Mexican
food with seafood as its emphasis for everyone to enjoy. Operating as a lunch and
dinner-time restaurant, Camaron Pelado will also offer a night-time lounge/entertainment
atmosphere to its customers as well.
1.2 Business Model
Camaron Pelado is a Mexican Seafood Restaurant serving a varied menu in seafood and
Mexican cuisine and being a destination spot located in Rancho Cucamonga, California.
With a base target market of more than 170,000 locally and 3,000,000 within a forty-five
minute drive with an average annual salary above$55,000 in the target age group of 21 to
34, Camaron Pelado's restaurant,bar and lounge is poised for tremendous success in the
• Rancho Cucamonga area. This approximately 9,100 square foot facility shall include two
(2) large dining area, full bar, an outdoor patio and VIP service. Camaron Pelado will
provide the following services to its clientele:
• (2)Multiple lounge/dining areas(2 large)
• Several VIP areas. (One is a larger room for banquets.)
• (2)Large restrooms
• (30)Large Screen LED TV's
• Retail/clothing/gift store associated with the Camaron Pelado—Rancho
Cucamonga brand.
• Quality Mexican food—a large 2000 sq. ft. full-service kitchen
• Security/check-in for safe entertainment
• Entertainment Services
The facility shall have occupancy of up to 300 patrons at once with maximum one-day
occupancy of approximately 450 patrons or as allowed by City Code.
1.3 Financial Model
Based on the owners current business models, Camaron Pelado is forecasted to generate
more than $14,000,000 in revenue with an estimated minimum $1,000,000 net profit in
its first five years with potential for three times that amount. Along with our CFO's Mr.
Andy Valenzuela's business acumen, the following assumptions were used to create the
first year forecast,break-even models and maximum occupancy models:
• Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 3
Item B.C10
• 90%of guests will order food. •
• 90%of guests will order two drinks.
• 5%of guests will purchase from the retail store.
• 5%of guests will reserve the VIP lounges.
• Average food purchase is $21.
• Average beverage purchase is$8.
• Food costs will be 35%.
• Beverage cost will be 23%.
• Payroll will not exceed 21%.
• Regulatory maintenance costs.
1.4 Marketing Strateev
Nine percent of target sales figures will be budgeted for marketing,promotions and
advertising. The primary thrust of the marketing plan is to drive traffic into the location
for first time visitors with ongoing revenue increases due to guest retention and repeat
business. Promotions will include the hiring of public relations firms,working with local
businesses,the Rancho Cucamonga Chamber of Commerce,targeted media and other
similarly situated marketing groups.
1.5 Management and Operations Team
The Owners Ms. Luz Nunez and Mr. Paul Perez have seen their dream of opening and
operating a restaurant come to fruition. Ms Nunez herself brings over ten years of
restaurant experience and along with her management team will over see the day to day
operation of Camaron Pelado. Mr. Perez who brings years of experience and is seasoned
in the construction business is very excited of laying the foundations of his dream of •
opening and operating a restaurant. Mr. Perez will also be involved in the day to day
operation of the restaurant.
Mr. Andy Valenzuela(CFO), is an analytical results oriented accountant who brings
over 30 years of broad experience in treasury functions,cash flow management and
operational audits. He is accomplished in strategic planning, budgeting and cost
accounting with background in- Strengths, Weakness, Opportunities and Threat analysis
(SWOT). Proven abilities in profitability/pricing analysis and market driven
manufacturing management. Not to mention, Mr. Valenzuela is also a principle owner of
"Manuals Original -El Tepeyac Cafe" a successful Mexican food restaurant in Los
Angeles.
Mr. Oscar Mendoza,Jr. (GM)brings over 26 years of experience in the hospitality
industry. A highly creative,goal-oriented professional with a solid background in
cooking, banquet service, fast-casual and fine dining. Experience in brand management,
customer service, marketing, and culinary knowledge in American/Mexican dishes.
Highly organized,detail oriented with the ability to manage multiple projects.A strong
work ethic combined with a commitment to excellence in projects undertaken.A team
player with the ability to inspire, train and develop employees for promotion by
encouraging a superior guest service attitude. Exemplary communication and
presentation skills, fluent in both English and Spanish.
Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 4 •
Item B.C11
Al Campano Operations Manager, is a well-seasoned,successful business owner and has
extensive experience in this exact same business sector. Mr. Campano owns and operates
• a number of businesses in retail,restaurants and hospitality, including,but not limited to
Azul Ultra Lounge(Alhambra),Fronteras Mexican Grill& Cantina(Alhambra),and
Havana House Cigars and Lounge(both in Alhambra and Whittier). All of these
companies are fully automated and generate substantial revenue. Mr. Campano has over
17 years of specific experience, commencing with the birth of Havana House in 1996,
which encompasses operational management, sourcing, marketing, staff management,
cash-flow management and lounge promotional experience.
1.6 Exit Strateev
Ms.Nunez and Mr. Perez intend to own/operate this business for many years to come.
1.7 Build to Oven
Depending upon the location acquired for Camaron Pelado,the restaurant/bar/lounge can
be opened as soon as permits are obtained and remodeling completed(i.e.within an
estimated four to six months when taking over an existing establishment, or within six to
nine months, depending on tenant improvements at a"build-out" location.
•
• Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 5
Item B.C12
SECTION 2 •
COMPANY DESCRIPTON
2.1 Company Overview
Camaron Pelado is a high-end Mexican restaurant,bar, and lounge with emphasis on
seafood established in one of the most desirable areas of Southern California, providing
evening entertainment for families and adults alike. With its Mexican-based theme,the
facility will provide fine food, alcoholic beverages, and entertainment in a stylish setting
surrounded by a back-drop of Mexican-fused artwork and memorabilia. There will also
be VIP areas for private parties and may be utilized for day-time business meetings or
social events.
2.2 Mission Statement
Camaron Pelado's mission is to provide a fun, safe environment for a wide range of
customer base,business people,families, and young trend-setters in an entertainment-
restaurant venue that can accommodate hundreds of patrons and lounge goers out to have
the time of their lives. Unlike any other restaurant/bar/lounge of its kind, Camaron
Pelado-Rancho Cucamonga will be the first in the Rancho Cucamonga area to establish
a destination spot filled with vibrant eclectic Mexican food and entertainment.
Specifically,through the venue's many attractions including quality food,signature and
classic beverages,VIP seating and evening entertainment, Camaron Pelado provides an
entertainment avenue and dining experience like no other in the Southern California.
2.3 Company Goals and Obiectives
The company's overall goal is to quickly become the top restaurant/bar/lounge •
entertainment venue in San Bernardino County, starting with Rancho Cucamonga and
eventually opening up locations throughout the Southland. Camaron Pelado-Rancho
Cucamonga will provide a first-rate entertainment venue specific to the guests living
within a 20 miles radius. By instituting proven marketing strategies and providing guests
with a high-level of customer service,the company will reach its goals of$14,000,000 in
revenue sales within its first five years of business.
2.4 Business Model
Camaron Pelado will earn money in several ways:
I. Restaurant sales.
2. Beverages sales(Alcoholic and Non-alcoholic).
3. Special Events.
4. Private parties and banquets.
5. Retail.
2.5 Business Entity
Camaron Pelado is a privately held LLC (PPL FAM LLC)with Luz Nunez and Paul
Perez as its sole principals.
2.6 Ownership
Ms. Luz Nunez and Mr. Paul Perez
Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 6 •
Item B,C13
2.7 Location Information
• Before finally deciding on the Rancho Cucamonga location Ms.Nunez and Mr. Perez
have reviewed many locations in Los Angeles county and San Bernardino county. The
best possible location will have 5,000 to 10,000 square feet,will be licensed and zoned
for a restaurant/bar/lounge and will already be built-out for such purposes. However,
some of the best site choices are not currently built-out and have sizes ranging from 5,000
to 15,000 square feet. The actual location is 12809B Foothill Blvd in the Marketplace
Shopping Center with well over 9,000 square feet of space, a favorable executed lease on
hand,and an ABC liquor license in escrow.
•
• Camoron Pelodo Business Plan-CONFIDENTIAL-REVISED-November 2013 7
Item B,C14
SECTION 3 •
PRODUCT DESCRIPTION
3.1 Food Menu
Camaron Pelado will be a day and night restaurant/lounge with an array of authentic
Mexican mouthwatering dishes. It is proposed to offer the following menu, or the
equivalent:
APPETIZERS(including but not limited to) �
TUNA TARTAR 10
SALMON TARTAR 10
CHILITOS RELLENOS(Yellow chile stuffed with crab meat) 9
PATE DE CAMARON(shrimp Pate) 8
CHILITOS DE ATUN (✓olapenos chiles stuffed with tuna salad) 8
FRESH GUACAMOLE 5
SALADS(including but not limited to) I
MIXED GREENS SALAD 5
SPINACH SALAD 5
CAESAR SALAD 5
addchicken 3 add shrimp 6
AHI TUNA SALAD 14
SHRIMP SALAD 12
SOUPS (including but not limited to) I •
TORTILLA SOUP cup 4 BowL 8
SOPA MARINERA (seafood soup) CUP 6 BowL 12
SOPA DE CAMARON (Shrimp Soup) 12
POZOLE (Pork stew) 12
ALBONDIGAS DE CAMARON(Shrimp meatball soup) 12
TACOS (including but not limited to)
(SERVED WITH 3 TACOS,RICE AND SALAD)
TACOS AL GOBERNADOR (Ground Shrimp and Cheese) 12
TACOS "EL PRESIDENTE" (Shrimp and Vegetables) 12
TACOS DE CAMARON CAPEADO (Battered Shrimp) 14
TACOS DE CAMARON A LA DIABLA (very spicy shrimp) 14
TACOS DE ASADA (Beef Tacos) 10
TACOS DE BOTETE(nue Fish) 12
QUESADILLA DE MAIZ O HARINA CON ASADA, CAMARON, O MARLIN
(Quesadilla with Flour or Corn Tortilla). ASADA 10 CAMARON 12 MARLIN 14
Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 8 •
Item B,C15
• COLD SEAFOOD (including but not limited to)
Coctel de Camaron (shrimp cocinaiq 15
Coctel de Camaron con Pulpo (shrimp and octopus cocktail) 18
Molcajete (shrimp,Octopus,andscanops) 19
Aguachile de Camaron (Raw Shrimp,Lime Juice,and Spices) 18
Aguachile Especial (Cooked and Raw Shrimp and Scallops) 19
Aguachile con Pulpo (Raw shrimp and octopus) 19
Ceviche de Camaron (Cooked shrimp) 15
Ceviche Sylvestre (Raw shrimp) 17
Ceviche de Pescado (white Fish) 15
Ceviche Mitorero (shrimp,octopus,andscanops) 19
Ceviche de Jaiba(Crab meat) 18
Ceviche de Mango(white Fish andmmgo sauce) 15
Camaron Para Pelar(cooked unpeeledshrimp)
one pound 15 two pounds 30
Torre de Callo (Scallops) 17
Mariscada 19
(Raw and Cooked Shrimp, Oclop is,Scallops,Avocado, Cucumber,and Red Onion)
Manitas de Jaiba(Crab Legs) 25
• HOT SEAFOOD AND FISH (including but not limited to) I
(CHOOSE FROM YOUR FAVORITES SIDES:MASHED POTATO,GRILLED VEGGIES,GRILLED CORN,
ROASTED HERB POTATOES,STEAMED RICE,RED RICE,WILD RICE,BUTTER RICE,BEANS,SWEET
POTATO FRIES,PICO DE GALLO) S4 EACH
CAMARONES CULICHI (Shrimp with Cream and Green Chile) 15
CAMARONES A LA DIABLA (Shrimp with a very spicy sauce) 15
CAMARONES AL MOJO DE AJO(Garlic Shrimp) 15
CAMARONES PHILADELPHIA 16
(Flour wrapped Shrimp with cream cheese inside)
CAMARONES A LA MOMIA (Bacon wrapped shrimp) 17
CAMARONES CABALLITO 18
CAMARONES A LA PAPA(Potato wrapped Shrimp) 16
CAMARONES A LA COCO(Deep fried coconut Shrimp) 17
CAMARONES RANCHEROS (shrimp with vegetables) 17
CAMARONES CUCARACHA 17
CAMARONES SARANDEADOS 18
CAMARONES FAJITAS 17
PAPA RELLENA DE CAMARON (Baked Potato with shrimp) 16
FILETE"DONA EVA" (Fish Filet) 16
FILETE"CULICHI" 17
FILETE SARANDEADO 17
• Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 9
Item B.C16
FILETE A LA PLANCHA 17
FILETE"DONA LUZ" (White Fish stuffed with Salmon) 19 •
FILETE EMPANIZADO (Breaded Filet) 17
FILETE"CHUCHUPIRA" 17
FILETE DE SALMON (Grilled with Garlic Butter Sauce) 19
FILETE DE HALIBUT(Grilled,with Garlic Butter Sauce) 17
SWORD FISH (Grilled with Garlic Butter Sauce) 19
PESCADO SARANDEADO (Grilled note Fish) 19
PESCADO FRITO (Deep Fried Whole Fish) 18
EMPAPELADO DE MARISCOS 19
(Shrimp,Fish,Octopus,and Scallops sauteed in butter)
MEAT, CHICKEN,AND PASTA (including but not limited to)
(CHOOSE FROM YOUR FAVORITES SIDES:MASHED POTATO,GRILLED VEGGIES,GRILLED CORN,
ROASTED HERB POTATOES,STEAMED RICE,RED RICE,WILD RICE,BUTTER RICE,BEANS,SWEET
POTATO FRIES,PICO DE GALLO) S4 EACH
12 OZ. RIB EYE 21
10 OZ.NEW YORK STEAK 19
10 OZ. FILET MIGNON 23
POLLO MILANO 17
POLLO PARMESiANA 15
FRUTI DI MARE PASTA (Baby Octopus,Mussels,and shrimp) 19
ALFREDO PASTA WITH SHRIMP 18 •
FRADiAVOLA (Linguini with Octopus,Shrimp,Garlic,Spinach,and special chili sauce) 19
BAKED ROLLS (including but not limited to) I
GREEN HOT (cream Cheese, Cucumber,Avocado,Shrimp Paste and Bacon) 7
BANANA ROLL (Avocado,Cream cheese,Eel sauce,and Chipotle Aialt) 7
VALLARTA HOT 9
(Avocado,Cilantro,Cucumber,Salmon,Shrimp Paste,Octopus,Red Onion,and Eel Sauce)
AVOCADO HOT(Avocado,cream Cheese,Cucumber,Spicy Sauce,and Eel Sauce) 7
FRESH ROLLS (including but not limited to) I
AGUACHILE (Aguachile Shrimp, Cucumber, Cream Cheese,Avocado,and Siracha Sauce) 9
RACHA ROLL (Cucumber,Cream Cheese,Avocado,Siracha Dressing, 9
Shrimp tempura,and Eel Sauce)
ENNOJALLO ROLL (Smoked Salmon,Shrimp,cream cheese,Avocado, 10
Cucumber, Crab Meat,and Eel Sauce)
GUAMUCHLITO(Octopus,Shrimp,Crab Meat,Cucumber,and Cream Cheese) 10
RORRO ROLL (Avocado,Cucumber,Cream Cheese, Crab Meat,Shrimp,Eel Sauce,and Siracha) 10
HOT ROLLS (including but not limited to
Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 10 •
Item B,C17
MAR Y TIERRA (Cream Cheese,Cucumber,Avocado, Beef,and Shrimp) 8
• CORDON BLUE (Chicken,Bacon,Avocado,Cucumber, Cream Cheese,and Monterey Jack Cheese) 7
CAMARON BLUE (Shrimp,Avocado,Cucumber, Cream Cheese and Chihuahua Cheese) 8
CHON(Monterey Jack Cheese,Crab meat,Philadelphia Cheese,Cucumber,Avocado,Shrimp,and Been 10
3 QUESOS(Monterey Jack and Cream Cheese,Avocado,Shrimp,and Been 8
OISH ROLL(Shrimp, Cucumber,Avocado,cream Cheese, Eel Sauce,and Cilantro Spicy Sauce) 8
KIDS MENU (includine but not limited to) $
CHICKEN NUGGETS 6
MINI BURGERS 6
3.2 Drink Menu $
AMSTEL LIGHT 4.50
DAIQUIRIS 8,25
BASS ALE 6.50
BECKS 6.50
BERINGER 7.00
BLUE HAWIIAN 8,25
BUD LIGHT 3.75
BUDWEISER 3.75
CABERNET SAUVIGNON 6.00
CALL DRINKS 9.00
CALYPSO COFFEE 8.50
• CANYON ROAD, California 6.00
CARIBBEAN COOLER 9.00
CHATEAU STE. MICHELLE 10.00
CHI CHI 8.25
CLASSIC DRINKS 8.00
CLOS DU BOIS, Sonoma County 7.00
COLUMBIA CREST 7.00
COORS LIGHT 3.75
CORONA 5.00
COSMOPOLITAN 8,25
COURVOISIER 8,25
DIRTY MARTINI 8.50
DOUBLE CALL DRINKS 10.00
DRY SAC 8,25
FRANCISCAN 9.00
FRUIT DAIQUIRI 8,25
GEORGIA PEACH 8,25
GUINNESS 6.50
HAWAII KAI SWIZZLE 8.25
HEINEKEN 6.50
HENNESSY 8,25
JAMAICAN COFFEE 8.50
KENDALL-JACKSON 10.00
• Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 11
Item B,C18
KEOKE COFFEE 8.50
LEMON DROP 8.50 •
LONG ISLAND ICED TEA 9.00
MAI TAI 8.25
MAI TAI 8.25
MALIBU COLADA 9.00
MARGARITA 8.25
MARGARITA DEL REY 8.25
MICHELOB ULTRA 3.75
MILLER LITE 3.75
MORTO 9.00
NEIBAUM-COPPOLA 6.00
NEWCASTLE 6.50
PATRON EL DIABLO 9.00
PINA COLADA 8.25
PINA PASSION 8.25
PINEAPPLE ICE TEA 8.25
PINK MAI TAI 8.25
PINOT GRIGIO-CAMPANILE 9.00
PINOT GRIGIO-ESTANCIA 9.00
POMEGRANATE MARGARITA 8.25
PYRAMID HEFEWEIZEN 6.00
RED RASPBERRY MARTINI 8.50
REMY MARTIN 8.25
RIESLING, - SAINT M, Germany 8.00
SAMUAL ADAMS LIGHT 4.50
SAMUEL ADAMS LAGER 4.50 •
SANGRIA 8.25
SAUVIGNON BLANC 6.00
SCORPION 9.00
SIERRA NEVADA PALE ALE 4.50
SONOMA-CUTRER 10.00
SOUR APPLE MARTINI 8.50
STELLA ARTOIS 4.50
THE RITZ 9.00
THE ULTIMATE MARGARITA 8.25
TROPICAL MARTINI 8.25
TYPHOON PUNCH 9.00
WHITE ZINFANDEL 7.00
AVERAGE 7.51
3.3 New or Improved
The centralized reputation of Main St. Rancho Cucamonga(Victoria Gardens),along
with an abundant regional pull, makes it the ideal location for an upscale Mexican-
themed Restaurant, Bar/Lounge. The city's history,pivotal location,and restaurants
attract customers from far and near. The regional restaurants stay open to 2 a.m. and
capitalize on the masses' craving of daytime and nighttime entertainment.
Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 12 •
Item B,C19
The concept and management of the Restaurant Bar/Lounge has been well received.
• Camaron Pelado is amenable to meeting with the City of Rancho Cucamonga and
developers to establish a synergistic use acceptable to all parties.
3.4 Staee of Development
The business is in the planning and execution stage. Ms.Nunez and Mr. Perez are well
prepared to move to the next stages including, but not limited to:
Location selection Month I
City planning,zoning, and permitting Month 1-2
Liquor license application and acquisition Month 1-2
Blue Prints,planning, and architectural drawings Month 1-3
Remodeling construction contractor chosen Month 2-3
Remodel begins Month 2-4
Pre-grand opening marketing Month 4-5
Build-out completion Month 4-6 (assuming full
build-out)
Fixtures, furniture,equipment installation Month 4
Inventory purchase Month 4
Staff selection and hiring Month 4
Operational plans instituted Month 4
Grand opening Month 4
3.5 Consumer or Customer
There are 284,879 people aged 21-44 in Rancho Cucamonga and the surrounding area.
• Additionally,there are 3,000,000 potential customers within an hour's drive of the
prospective location. With 35%of the population being Hispanic in Rancho Cucamonga
and much higher from some of the surrounding communities,the Latin themed
entertainment will be very welcomed; but not only by the Latin community but the
general community as a whole.
With the revitalization of Main St Rancho Cucamonga(Victoria Gardens) and the
synergy created by local restaurants,nightlife,and theatres will not only feed from but
add to places located just a few miles away. Camaron Pelado will draw an abundant
flow of patrons visiting Rancho Cucamonga on a regular basis.
3.6 Pricine Strateev
Based on pricing strategies in place with Camaron Pelado's team current business models
combined with an analysis of competitive pricing in the area, Camaron Pelado's pricing
strategy will be consistent with its demographic and current market economy.
Adjustments will be made as new products/services are introduced balancing profitability
with economic sensibility of its client base.
• Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 13
Item B.C20
3.7 Licensing
The following licenses will be required to operate the business: •
• Business License
• Occupancy License
• Fire Marshall Certificate
• Liquor License and applicable CUPS
• Entertainment Permit
•
Camaron Pe/ado Business Plan-CONFIDENTIAL-REVISED-November 2013 14 •
Item B,C21
• SECTION 4
MARKETING PLAN
4.1 Marketing Strategy
The primary thrust of the marketing plan is to drive first-time visitor traffic into the
location with ongoing revenue increases due to guest retention,unique business model
implementation and repeat business. Through promotional strategies in coordination, and
in collaboration with, the following marketing tools, Camaron Pelado's marketing plan
shall flourish with:
• Established industry recognized, trendy promotional companies
• Interaction with local chamber,concierge services and convention centers
• Radio station promotion teams
• Demographic specific databases
• Direct media lists
4.2 Primary Target Market
The primary target market consists of people 21 to 50 years old in Rancho Cucamonga and
surrounding areas. Reaching out not only to the Hispanic market but to the General Market as a
whole with emphasis on family dining.
4.3 Primary Market Research
The City of Rancho Cucamonga and the surrounding areas have a desire for a high-end
• Mexican restaurant/lounge and a ready supply of customers in the 21-50 age brackets
with an average annual income of$78,782.00 and a population of 170,746. With a two
percent market penetration, Camaron Pelado would have a 3,414 person clientele base.
This percentage is a low estimate,considering the type of service being offered by the
company we are confident of a greater response.
4.4 Direct Competition
Considering Camaron Pelado's unique business model the only direct competition would
be a few small limited restaurants and EI Torito which is not traditional.
4.5 Promotion
The primary focus of the promotional portion of the marketing plan is to ensure guests
are thoroughly entertained, and enjoy a great meal. Through the proper use of
entertainment provided by on-air music,celebrities,D) and theme-based parties,
Camaron Pelado will be the"place to be" and"the"major Mexican-themed restaurant in
Rancho Cucamonga. Our goal is for Rancho Cucamonga to be the first of many locations
throughout the Southland.
1. Design. The distinctive design of Camaron Pelado features a fusion of relaxed
Mexican -modem style atmosphere with a traditional -themed backdrop and
decor. The decor,menu, drink specials,and VIP setting will be much talked
about by customers,and will bring in a high level of return business.
• Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 15
Item B,C22
2. Lounge Lam. The layout of Camaron Pelado is key. It will have a large
dining room area, a large and unique bar, and VIP banquet areas rooms, lounge
seating as well as a traditional dining room and bar area, again exuding the •
Mexican-themed decor.
3. Service. For a high-level of customer service,the high ratio of service personnel
proportional to customers will be maintained.
4. Menu selection. Food quality will be at a premium as trained kitchen staff and
highly experienced chefs shall service the kitchen. The menu for Camaron
Pelado will be traditional Mexican dishes reflecting the flavors and cuisine that
are unique to the many regions of Mexico.
5. Advertising and promotions. Clearly nine percent of revenue will be budgeted for
advertising and promotions. Radio advertising,press publications and web media
have proven to be a valuable tool, and we expect that it will have similar results
for Camaron Pelado's grand opening. The grand opening will be heavily
promoted for 60 days leading up to the grand opening through the local chamber
of commerce,service clubs,direct mail,radio and promotional companies. The
grand opening will be run in stages to include a VIP night, local dignitary night
and employee family/friends night. At all grand opening events,we expect a high
turnout including city officials,celebrities, and the like.
6. Private Events. Private Events marketing are another key aspect of the business.
Such events will be organized by entertainment and event planners, and outside
contracted agencies.
7. Word of mouth. "Word of mouth" is the best marketing for Camaron Pelado. •
Once the restaurant/lounge is open, it will explode in marketing through word of
mouth. The fact that Camaron Pelado will stand on its own, and will build on the
current customer base.
8. Website. The website will be an integral part of the marketing plan as it will
advertise events, promotions, specials,exclusive engagements,and showcase
Camaron Pelado's unique character and style for each location.
9. Safety. Security and safety is another important aspect of Camaron Pelado's
marketing plan. Guests will feel safe and secure in an entertainment atmosphere
by way of proportional staff to customer ratios, as well as by adhering to all
necessary guidelines established by regulatory agencies.
Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 16 •
Item B,C23
• SECTION 5
FINANCIAL PLAN
5.1 Financial Plan Summation
Camaron Pelado is forecasted to generate more than $1,000,000 in net profit in its first
five years with potential for three times that amount. The following assumptions were
used to create the five year forecasts,break even models, and maximum occupancy
models:
• 90%of guests will order food.
• 90%of guests will order two drinks.
• 5%of guests will purchase from the retail store.
• 5%of guests will reserve the VIP lounges.
• Average food purchase is$12.
• Average beverage purchase is $8.
• Food costs will be 35%.
• Beverage cost will be 23%.
• Payroll will not exceed 21%.
• Regulatory maintenance costs.
• The average guest will spend$31.75 to $38 when including all services (food,
beverages,cover charges, VIP room fees).
• Camaron Pelado will be open seven (7)days a week.
Major Assumptions:
• • 15%growth Year over Year compounded.
• Food Prices increase twice(year 2 and year 5).
• Beverages Increase in year 3 and 5.
EXHIBIT#1 - Financial Proforma (Please see attached)
EXHIBIT#2 - Site Plan (Please see attached)
• Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 17
Item B,C24
&manda;De&do-Restaurant Bar and Grill EXHIBIT 1
SALES FORECAST AND STATEMENT OF OPERATIONS - FISCAL YEAR 1
Mo.I Mo.2 Mo.3 QTR 1 Mo.4 Mo.5 Mo.6 QTR 2 Mo.7 Mo.8 Mo.9 QTR 3 Mo.10 Mo.11 Mo.12 QTR 4 FYI
Food&Bevs 57,750 82,500 110,000 250,251 55.096 126,500 145,475 167,296 439,271 52.496 182,3S3 158,568 182,353 523,274 53.9% 191,471 166,496 191,471 549,437 1,762,233 53.396
Bar Sales 26,250 37,500 50,000 113,750 25.0% 57,500 66,125 76,044 199,669 23.8% 62,675 72,076 82,888 217,639 22.4% 65,809 75,680 87,032 228,521 759,579 23.0%
Catering 15,750 22,500 30,000 68,250 15.0% 34,500 39,675 45,626 119,801 14.3% 49,733 43,246 49,733 142,711 14.7% 52,219 45,408 52,219 149,847 480,609 14.5%
Events 10,500 15,000 20,000 45,500 10.0% 23,000 26,450 30,418 79,868 9.5% 25,070 28,831 33,155 87,056 9.0% 26,324 30,272 34,813 91,408 303,832 9.2%
105,000 150,000 200,000 455,000 100.0% 241,500 277,725 319,384 838,609 100.0% 319,831 302,720 348,128 970,679 100.0% 335,822 317,856 365,535 1,019,213 3,306,252 100.0%
1.05
Cost of Food 44,100 52,S00 70,000 166,600 36.6% 99,015 97,204 111,784 308,003 36.7% 1111941 105,952 121,845 407,685 42.0% 117,538 111,250 127,937 356,725 1,239,013 37.5%
0.35
Gross Profit 60,900 97,500 130,000 288,400 63.4% 142,485 180,521 207,599 530,606 63.3% 207,890 196,768 226,283 630,941 65.0% 218,284 206,607 237,598 662,488 2,067,239 62.5%
N
3 Payroll 37,890 51,383 71,930 161,203 35.4% 71,930 71,930 71,930 215,790 25.7% 79,123 79,123 79,123 237,369 24.5% 94,948 94,948 94,948 284,843 899,205 27.2%
W
N
Mkng&Adv 8,925 12,750 17,000 38,675 8.5% 20,528 23,607 27,148 71,282 8.5% 28,785 27,245 31,332 87,361 9.0% 31,903 30,196 34,726 96,825 294,143 8.9%
8.50%
Oaupancy 19,406 19,406 19,406 58,217 12.8% 19,406 19,406 19,406 58,217 6.9% 19,406 19,406 19,406 58,217 6.0% 19,406 19,406 19,406 58,217 232,869 7.0%
Gen&Admin 9,975 14,250 19,000 43,225 9.5% 19,320 22,218 25,551 67,089 8.0% 35,181 33,299 48,738 117,219 12.1% 38,620 36,553 51,175 126,348 353,880 10.7%
9.5%
Total Oper Exp 76,196 97,789 127,336 301,321 66.2% 131,183 137,160 144,034 412,378 49.2% 162,495 159,073 178,598 500,166 51.5% 184,876 181,103 200,254 566,233 1,791,097 53.8%
E B I D A T (15,296) -289 2,664 -12,921 -2.8% 11,302 43,361 63,565 118,228 14.1% 45,395 37,695 47,685 62,828 6.5% 33,408 25,503 37,344 96,255 287,142 8.7%
Dep&Amort 9,893 9,893 9,893 29,679 6.5% 9,893 9,893 9,893 29,679 3.5% 9,893 9,893 9,893 29,679 3.1% 9,893 9,893 9,893 29,679 118,716 3.6%
Interest Exp 2,333 2,326 2,319 6,978 1.5% 2,306 2,304 2,285 6,895 0.8% 2,289 2,282 2,278 6,849 0.7% 2,266 2,259 2,250 6,775 27,497 0.8%
Net Income (27,522) (12,508) (9,548) 149,577) -10.9% -897 31,164 51,387 81,654 9.7% 33,213 25,520 35,514 94,247 9.7% 21,249 13,351 25,201 59,801 186,125 5.6%
Camaron Pelado Business Plan-CONFIDENTIAL-REVISED-November 2013 18
• 12809-B Foothill Blvd.
Rancho Cucamonga CA,91739.
City of Rancho Cucamonga,
10500 Civic Center Drive
Rancho Cucamonga,California 91730
Monday, November 11'2013.
To whom it may concern,
In order to properly serve,entertain and protect our patrons and employees,Camaron Pelado's
team will implement a security procedures system and work in coordination with the local
police,city and state agencies in its implementation.
With cameras located inside and outside the restaurant,we will monitor operations 24/7 with a
(DVR)Digital Video Recorder. There will be a window sticker in the front of the restaurant,
• notifying the audience that the cameras are in use.We will install an alarm system and
strategically locate panic buttons.
In addition,we will implement an"Alcohol Policy&Procedures"for ALL EMPLOYEES that consist
of proper carding, underage patron identification, identifying intoxicated guest,never serving
free alcohol to patrons, never over serving guests and always having transportation available if
necessary. All employees will be mandated to take a four(4) hour"Alcohol Beverage Control"
(ABC) L.E.A.D. (Licensee Education on Alcohol &Drugs)certification class training. All employees
must sign this policy when they are hired. The staff will be trained to treat the patrons with
professionalism and dignity.
Furthermore,we plan to have security guards inside and outside the restaurant,2 during the
day and 5 to 6 at night and for special events and will enforce the following security rules:
1. The use of physical force will be strictly limited to restrain the patron and not to inflict
pain or to fight. Hand-strikes are forbidden unless the employee or patron is facing a
serious physical or life threatening situation.
2. Security guards will remain at their post until they are relieved by the next guard on
shift.
3. Security guards are not allowed to use cell phones while at their post.
EXHIBIT E
Item B,C26
4. We will have zero tolerance for alcohol or drug consumption by Security or any •
employee.
5. Security guards in shift are responsible for cleaning up spill and debris to avoid accidents
and injuries to any person.
6. In case of a fight,after being separated,the combatants will be ejected thorough
different doors and at different time. The most aggressive combatant will be ejected
first, and after 10 minutes or so,the second combat will be ejected.
7. The patrons will always be treated with respect and courtesy. We must be serious and
patient.
Incident Report Writing
In case of an incident like fights,injuries,medical or law enforcement involvement,crime,
destruction of property,or when a patron refuses to pay,the staff working for the restaurant
will provide a written report and will turn it into the manager on shift the same day of the
incident written on an ABC Incident Report form ABC607. The reports must include date and
time of the incident, names of the employees involved, participants and any witnesses. The
reports not only need to be organized chronologically but they need to be clear and explain the
incident and how it was approached. These reports will be turned to the insurance provider by
the end of that business day.
Firearms/Weapons •
Security and employees will not be allowed to carry any guns,weapons,or chemical agents.
This includes flashlights that are larger than 2 AA batteries.
Uniforms
The uniform for the security guards consists of a colored shirt that reads"SECURITY' in a solid
script not less than 2". The uniform must be worn at all times while the employee is in shift and
it must be tucked in and pressed so that they have a professional appearance.
Door Policy
No patron will be served alcohol without providing a valid form or identification. Valid forms of
identification card with photo.
The ID will be checked at the time of entrance and before having an alcoholic drink served,if the
server believes the patron might be underage or under 30 years old. When the employee
checks the ID, he or she must verify that the picture coincides with the person that presents the
ID,and that the ID is not expired. If the employee doubts the authenticity of the ID, he or she
must make specific questions about the card like the astrological sign of the person presenting
ID,or the exact date of birth for instance and or verify with a manager. If the ID is invalid or fake,
•
Item B,C27
and or if the patron presenting it is visibly intoxicated,they will be refused the entrance to the
restaurant.
Thank you for taking our proposal to consideration.
Sincerely,
Luz nez
C of Executive Officer
PPL FAM LLC
•
•
Item B,C28
Drug and Alcohol Policy •
Camaron Pelado is concerned about the use of alcohol, illegal drugs or controlled
substances as they affect the workplace. Use of these substances whether on or off the
job can adversely affect an employee's work performance, efficiency, safety and health;
therefore seriously impair the employee's value to Camaron Pelado. In addition, the use or
possession of these substances on the job constitutes a potential danger to the welfare and
safety of other employees and exposes Camaron Pelado to the risks of property loss or
damage, or injury to other persons.
Furthermore, the use of prescription drugs and/or over-the-counter drugs also may affect
an employee's job performance and seriously impair the employee's value to Camaron
Pelado.
The following rules and standards of conduct apply to all employees either on company
property or during the workday (including meals and rest periods). To the full extent
permitted by state and federal law, Camaron Pelado strictly prohibits the following:
1. Possession or use of alcohol, or being under the influence of alcohol while on the job.
2. Driving a company or personal vehicle while under the influence of alcohol.
3. Distribution, sale or purchase of an illegal or controlled substance while on the job or
on business premises.
4. Possession or use of an illegal or controlled substance, or being under the influence of
an illegal or controlled substance while on the job.
Violation of the above rules and standards of conduct will not be tolerated. Camaron
Pelado also may bring the matter to the attention of appropriate law enforcement
authorities.
In order to enforce this policy, Camaron Pelado reserves the right to conduct searches of •
Company property or employees and/or their personal property, and to implement other
measures necessary to deter and detect abuse of this policy.
An employee's conviction on a charge of illegal sale or possession of any controlled
substance while off Company property will not be tolerated because such conduct, even
though off duty, reflects adversely on Camaron Pelado. In addition, Camaron Pelado must
keep people who sell or possess controlled substances off Camaron Pelado's premises in
order to keep the controlled substances themselves off the premises.
Any employee who is using prescription or over-the-counter drugs that impair the
employee's ability to safely perform their job, or affect the safety or well being of others,
must notify Management of such use immediately before starting or resuming work.
Camaron Pelado reserves the right to require an employee to be tested for the presence of
alcohol or drugs, or to resign, when there is reasonable suspicion of drug or alcohol use
while at work. Employees who violate this policy will be disciplined, up to and including
termination.
(This is an affirmation of what is currently in Camaron Pelado's Employee Handbook and is
distributed as a reminder of our policies. Thank you— Management)
Employee Name
Employee Signature Date
•
Item B,C29
• RESOLUTION NO. 13-54
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
RANCHO CUCAMONGA,CALIFORNIA,APPROVING CONDITIONAL USE
PERMIT DRC2013-00885, A REQUEST TO OPERATE A 9,100 SQUARE
FOOT FULL-SERVICE RESTAURANT AND BAR SERVING DISTILLED
SPIRITS FOR A SITE LOCATED WITHIN THE FOOTHILL MARKETPLACE
COMMERCIAL CENTER ON THE SOUTH SIDE OF FOOTHILL
BOULEVARD AND EAST OF THE 1-15 FREEWAY WITHIN THE
REGIONALLY RELATED OFFICE/COMMERCIAL (RRO/C)
DEVELOPMENT DISTRICT AT 12809-B FOOTHILL BOULEVARD; AND
MAKING FINDINGS IN SUPPORT THEREOF—APN: 0229-031-33.
A. Recitals.
1. Cameron Pelado restaurant has filed an application for the issuance of Conditional Use
Permit DRC2013-00885 as described in the title of this Resolution. Hereinafter in this Resolution,
the subject Conditional Use Permit request is referred to as"the application."
2. On the 11th day of December, 2013, the Planning Commission of the City of Rancho
Cucamonga conducted a duly noticed public hearing on the application and concluded said hearing
on that date.
3. All legal prerequisites prior to the adoption of this Resolution have occurred.
• B. Resolution.
NOW, THEREFORE, it is hereby found, determined, and resolved by the Planning
Commission of the City of Rancho Cucamonga as follows:
1. This Commission hereby specifically finds that all of the facts set forth in the Recitals,
Part A, of this Resolution are true and correct.
2. Based upon the substantial evidence presented to this Commission during the above-
referenced public hearing on December 11, 2013 including written and oral staff reports, together
with public testimony, this Commission hereby specifically finds as follows:
a. The application applies to a 9,100 square foot tenant space located within the
545,906 square foot Foothill Marketplace commercial center located on the south side of Foothill
Boulevard and east of the 15 freeway at 12809-B Foothill Boulevard; and
b. To the north (across Foothill Boulevard) is a commercial center within the
Community Commercial(CC)Development District;to the south is water storage facility within the
Light Industrial(LI)Development District;to the east(across Etiwanda Avenue)is a vacant lot and
single family residences within the Community Commercial (CC) and the Low (L) Development
Districts; and, to the west is the 1-15 Freeway; and
C. The application proposes operating a 9,100 square foot Mexican restaurant and bar
named Cameron Pelado that will serve Mexican food and provide live entertainment 7 days per
• week; and
Item 13,00
PLANNING COMMISSION RESOLUTION NO. 13-54 •
CONDITIONAL USE PERMIT DRC2013-00885
CAMARON PELADO
DECEMBER 11, 2013
Page 2
d. The establishment will operate Sunday through Wednesday from 10:00 a.m. to
12:00 a.m. and Thursday through Saturday from 10:00 a.m. to 2:00 a.m.; and
e. The restaurant will serve a full menu during business hours; and
f. The commercial center in which the project is located has adequate parking for the
proposed use.
3. Based upon the substantial evidence presented to this Commission during the above-
referenced public hearing, and upon the specific findings of facts set forth in paragraphs 1 and 2
above, this Commission hereby finds and concludes as follows:
a. The proposed use is allowed within the applicable zoning district and complies with all
other applicable provisions of the Zoning Code, Municipal Code, General Plan, and any applicable
Specific Plans or City regulations/standards. In that the operation of a bar in conjunction with a
restaurant is permitted within the Regionally Related Office/Commercial(RRO/C)with the approval of
a Conditional Use Permit.
b. The site is physically suited for the type, density and intensity of the proposed use •
including access,utilities,and the absence of physical constraints and can be conditioned to meet all
related performance criteria and development standards. In that the commercial center in which the
site is located was designed for a wide variety of commercial uses including restaurants with bars.
c. Granting the application would not be detrimental to the public interest,health,safety,
convenience,or welfare,or materially injurious to persons,property or improvements in the vicinity in
which the project is located. In that the applicant has provided a security plan to regulate the
operation of the restaurant and bar to limit any negative effects on the surrounding land uses.
4. The Planning Department Staff has determined that the project is categorically exempt
from the requirements of the California Environmental Quality Act (CEQA) and the City's CEQA
Guidelines. The project qualifies under as a Class 1 exemption under State CEQA Guidelines
Section 15301 - Existing Facilities -which covers the permitting of existing structures that involve
negligible or no expansion of use beyond that existing at the time of the lead agencys original
determination. The project entails the operation of a restaurant and bar with no expansion or
significant change to the existing tenant space.Staff finds that there is no substantial evidence that
the project will have a significant effect on the environment. The Planning Commission has reviewed
the Planning Department's determination of exemption,and based on its own independent judgment,
concurs in the staffs determination of exemption.
5. Based upon the findings and conclusions set forth in paragraphs 1,2,3,and 4 above,this
Commission hereby approves the application, subject to each and every condition set forth below
and in the standard conditions attached hereto and incorporated herein by this reference:
•
Item B,C31
PLANNING COMMISSION RESOLUTION NO. 13-54
CONDITIONAL USE PERMIT DRC2013-00885
CAMARON PELADO
• DECEMBER 11, 2013
Page 3
Planning Department
1) Approval is to operate a 9,100 square foot restaurant and bar at 12809-
B Foothill Boulevard -APN: 0229-031-33.
2) Changes to the approved Site Plan and/or expansion of the approved
hours of operation requires prior approval of the Planning Manager.
3) The approved hours of operation are Sunday through Wednesday from
10:00 a.m. to 12:00 a.m. and Thursday through Saturday from
10:00 a.m. to 2:00 a.m.
4) The service of alcoholic beverages shall cease a minimum of 60
minutes prior to the approved closing time.
5) The business operations shall be in compliance with the performance
standards that are described in Section 17.66 of the Development
Code, including noise limits which are described in Section
17.66.050(G).
6) The business operations shall be in compliance with the regulations and
• requirements of the California Department of Alcoholic Beverage
Control that apply to Type 47 Liquor Licenses.
7) Approval of this request shall not waive compliance with any sections of
the Development Code, State Fire Marshal's regulations, Uniform
Building Code, or any other City Ordinances.
8) All signs shall comply with Chapter 17.74(Sign Regulations for Private
Property)of the Development Code and Uniform Sign Program#119.
9) The applicant shall agree to defend at his sole expense any action
brought against the City, its agents, officers,or employees, because of
the issuance of such approval, or in the alternative, to relinquish such
approval. The applicant shall reimburse the City, its agents,officers,or
employees, for any court costs and attorney's fees, which the City, its
agents, officers, or employees may be required by a court to pay as a
result of such action. The City may, at its sole discretion, participate at
its own expense in the defense of any such action but such participation
shall not relieve applicant of his obligations under this condition.
10) No modifications to the floor plan or intensification of the use shall be
permitted without prior review and approval by the Planning
Commission.
•
Item 13,02
PLANNING COMMISSION RESOLUTION NO. 13-54
CONDITIONAL USE PERMIT DRC2013-00885
CAMARON PELADO
DECEMBER 11, 2013 •
Page 4
11) The applicant shall obtain all necessary permits from the Building and
Safety Department and the Rancho Cucamonga Fire Protection District
prior to operation.
12) This application (Conditional Use Permit DRC2013-00885) shall be
brought back to the Planning Commission for review within 6 months of
the date of the approval.
Alcohol Service:
13) Applicant must use an identity card scanner(ID Scanner)anytime the
premises is selling alcoholic beverages and has entertainment as
defined by the Development Code. (Definition of ID Scanner: An ID
Scanner automates and documents the age verification process by
scanning the ID through a card reader). The ID Scanner should record
and timestamp the name,identification number,and date of birth on the
identity card provided by patrons. This information should be recorded
and maintained for a minimum of thirty (30) days. The business will
provide the ID Scanner records to law enforcement upon request.
14) If persons under 21 years of age are allowed on the premises after •
midnight, the licensee(s) must utilize separate types of glassware to
distinguish alcoholic drinks from non-alcoholic drinks. Additionally,
persons over 21 years of age shall have a unique mark or symbol
applied to the backside of their hand that readily identifies them as a
person who can be served an alcoholic drink.
15) Patrons who appear obviously intoxicated shall not be served any
alcoholic beverages.
16) There shall be no promotions encouraging intoxication or drinking
contests or advertisements indicating"All you can drink for..."orsimilar
language.
17) There shall be no "stacking" of drinks, i.e., more than one drink at a
time, to a single patron.
18) Except for wine bottles, oversized containers or pitchers containing in
excess of 25 ounces of an alcoholic drink shall not be sold to a single
patron for their sole consumption.
19) The sale of alcoholic beverages for consumption off the premises is
strictly prohibited.
Item B,C33
PLANNING COMMISSION RESOLUTION NO. 13-54
CONDITIONAL USE PERMIT DRC2013-00885
CAMARON PELADO
• DECEMBER 11, 2013
Page 5
20) Employees and contract security personnel shall not consume any
alcoholic beverages during their work shift.
21) A file containing the names and dates of employment of every person
serving alcoholic beverages for consumption by patrons on the licensed
premises and every manager shall be kept on the premises. The file
shall also include a copy of each person's certificate of completion of
the Department of Alcohol Beverage Control L.E.A.D.course(Licensee
Education on Alcohol and Drugs)or equivalent. Upon request, said file
shall be made available for review to representative of the City of
Rancho Cucamonga Police Department. New employees will have 60
days from date of employment to obtain L.E.A.D. certification or
equivalent.
22) There shall be a Designated Driver Program wherein there is an
incentive to the person not drinking alcoholic beverages, who is in a
group of three or more, to be the designated driver for that group of
patrons.
23) There shall be a taxi-ride program where the establishment will offer to
call a taxi for patrons when it seems appropriate. Phone numbers of
• local taxi companies shall be posted for viewing by patrons.
Securl
24) Any patron who (1) fights or challenges another person to fight, (2)
maliciously and willfully disturbs another person by loud or unreasonable
noise,or(3)uses offensive words which are inherently likely to provoke
an immediate violent reaction shall be removed from the premises.
25) An incident log shall be maintained at the licensed premises on a
continual basis with at least one year of entries and be readily available
for inspection by a police officer. The log is for recording any physical
altercations, injuries, and objectionable conditions that constitute a
nuisance occurring in, on, or at the licensed premises, including the
immediately adjacent area that is owned, leased, or rented by the
licensee. The log will indicate date, time, description of incident, and
action taken. "Objectionable conditions that constitute a nuisance"
means disturbance of the peace, public drunkenness,drinking in public,
harassment of passersby, gambling, prostitution, loitering, public
urination, lewd conduct, drug trafficking, or excessive loud noise.
26) Security guards shall maintain order and enforce the establishment's no
loitering policy and shall take"reasonable steps"(as that term is defined
in subparagraph (3) of Section 24200 of the California Business and
Professions Code)to correct objectionable conditions that constitute a
• nuisance.
Item BX34
PLANNING COMMISSION RESOLUTION NO. 13-54
CONDITIONAL USE PERMIT DRC2013-00885
CAMARON PELADO
DECEMBER 11, 2013 •
Page 6
27) Except in case of emergency,the licensee shall not permit its patrons to
enter or exit the licensed premises through any entrance/exit other than
the primary entrance/exit, excluding entrances/exits from patio areas.
Steps shall be taken by the licensee to discourage unauthorized exiting.
28) The owner or manager of the licensed premises shall maintain on the
premises a written security policy and procedures manual addressing at
a minimum the following items: Handling obviously intoxicated persons;
establishing a reasonable ratio of employees to patrons, based upon
activity level, in order to monitor beverage sales and patron behavior;
handling patrons involved in fighting or arguing;handling loitering about
the building and in the immediate adjacent area that is owned, leased,
rented, or used under agreement by the Licensee(s); verifying
age/checking identification of patrons;warning patrons of reaching their
drinking limit/potential intoxication and refusing to serve; calling the
police regarding observed or reported criminal activity.
29) Contract security services shall be familiar with the establishment's
written security policy and procedures; by reviewing them and signing
they have read and understood the policy. The signed
acknowledgement shall be kept in a file relating to the security manual. •
30) Prior to utilizing a contract security guard company, the establishment
shall verify the security company has a current City of
Rancho Cucamonga business license.
Fire District/Building &Safety Department
1) Any proposed floor plan,seating,occupancy and/or furnishing changes
must be submitted to Rancho Cucamonga Fire Protection District for
review and approval. Do not increase the approved occupant load.
6. The Secretary to this Commission shall certify to the adoption of this Resolution.
APPROVED AND ADOPTED THIS 11 TH DAY OF DECEMBER 2013
PLANNING COMMISSION OF THE CITY OF RANCHO CUCAMONGA
BY:
Frances Howdyshell, Chairman
•
Item B.C35
PLANNING COMMISSION RESOLUTION NO. 13-54
CONDITIONAL USE PERMIT DRC2013-00885
• CAMARON PELADO
DECEMBER 11, 2013
Page 7
ATTEST:
Candyce Burnett, Secretary
I, Candyce Burnett, Secretary of the Planning Commission of the City of Rancho Cucamonga,do
hereby certify that the foregoing Resolution was duly and regularly introduced,passed,and adopted
by the Planning Commission of the City of Rancho Cucamonga,ata regular meeting of the Planning
Commission held on the 11 th day of December by the following vote-to-wit:
AYES: COMMISSIONERS:
NOES: COMMISSIONERS:
ABSENT: COMMISSIONERS:
ABSTAIN: COMMISSIONERS:
•
•
Item B,C36
COMMUNITY DEVELOPMENT
an DEPARTMENT
STANDARD CONDITIONS
PROJECT#: DRC2013-00885
SUBJECT: CONDITIONAL USE PERMIT
APPLICANT: CAMERON PELADO
LOCATION: 12809-B FOOTHILL BOULEVARD-APN: 0229-031-33
ALL OF THE FOLLOWING CONDITIONS APPLY TO YOUR PROJECT.
APPLICANT SHALL CONTACT THE PLANNING DEPARTMENT, (909) 477-2750, FOR
COMPLIANCE WITH THE FOLLOWING CONDITIONS:
General Requirements Completion Date
1. The applicant shall agree to defend at his sole expense any action brought against the City,
its agents, officers, or employees, because of the issuance of such approval, or in the
alternative, to relinquish such approval. The applicant shall reimburse the City, its agents,
officers, or employees, for any Court costs and attorney's fees which the City, its agents,
officers, or employees may be required by a court to pay as a result of such action. The
City may, at its sole discretion, participate at its own expense in the defense of any such
action but such participation shall not relieve applicant of his obligations under this
condition.
2. Copies of the signed Planning Commission Resolution of Approval No. 13-54, Standard
Conditions, and all environmental mitigations shall be included on the plans (full size). The
sheet(s) are for information only to all parties involved in the construction/grading activities
and are not required to be wet sealed/stamped by a licensed Engineer/Architect.
3. The applicant shall be required to pay any applicable Fish and Game fees as shown below
The project planner will confirm which fees apply to this project. All checks are to be made
payable to the Clerk of the Board Supervisors and submitted to the Planning Commission
Secretary prior to the Planning Commission or Planning Manager hearing.
a) Notice of Exemption -$50
B. Time Limits
1. Any approval shall expire if Building Permits are not issued or approved use has not
• commenced within 5 years from the date of approval or a time extension has been granted.
1
Item B,C37
Project No. DRC2013-00885
Completion Date
C. Site Development •
1. The site shall be developed and maintained in accordance with the approved plans which
include Site Plans, architectural elevations, exterior materials and colors, landscaping, sign
program, and grading on file in the Planning Department, the conditions contained herein,
and the Development Code regulations.
2. Prior to any use of the project site or business activity being commenced thereon, all
Conditions of Approval shall be completed to the satisfaction of the Planning Manager.
3. Occupancy of the facilities shall not commence until such time as all California Building
Code and State Fire Marshal regulations have been complied with. Prior to occupancy,
plans shall be submitted to the Rancho Cucamonga Fire Protection District and the Building
and Safety Services Department to show compliance. The buildings shall be inspected for
compliance and final acceptance granted prior to occupancy.
4. Approval of this request shall not waive compliance with all sections of the Development
Code, all other applicable City Ordinances, and applicable Community, Specific Plans
and/or Master Plans in effect at the time of Building Permit issuance.
•
•
DRC2013-00885 cond 12-11 2
Item 13,08
• RESOLUTION NO. 13-55
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
RANCHO CUCAMONGA, CALIFORNIA,APPROVING ENTERTAINMENT
PERMIT DRC2013-00886, A REQUEST TO PROVIDE LIVE
ENTERTAINMENT IN CONJUNCTION WITH A 9,100 SQUARE FOOT
FULL SERVICE RESTAURANTAND BAR SERVING DISTILLED SPIRITS
FOR A SITE LOCATED WITHIN THE FOOTHILL MARKETPLACE
COMMERCIAL CENTER ON THE SOUTH SIDE OF FOOTHILL
BOULEVARD AND EAST OF THE 1-15 FREEWAY WITHIN THE
REGIONALLY RELATED OFFICE/COMMERCIAL (RRO/C)
DEVELOPMENT DISTRICT AT 12809-B FOOTHILL BOULEVARD; AND
MAKING FINDINGS IN SUPPORT THEREOF—APN: 0229-031-33.
A. Recitals.
1. Cameron Pelado restaurant has filed an application for the issuance of Entertainment
Permit DRC2013-00886 as described in the title of this Resolution. Hereinafter in this Resolution,
the subject Entertainment Permit request is referred to as"the application."
2. On the 11th day of December, 2013, the Planning Commission of the City of Rancho
Cucamonga conducted a duty noticed public hearing on the application and concluded said hearing
on that date.
• 3. All legal prerequisites prior to the adoption of this Resolution have occurred.
B. Resolution.
NOW, THEREFORE, it is hereby found, determined, and resolved by the Planning
Commission of the City of Rancho Cucamonga as follows:
1. This Commission hereby specifically finds that all of the facts set forth in the Recitals,
Part A, of this Resolution are true and correct.
2. Based upon the substantial evidence presented to this Commission during the above-
referenced public hearing on December 11, 2013 including written and oral staff reports, together
with public testimony, this Commission hereby specifically finds as follows:
a. The application applies to a 9,100 square foot tenant space located within the
545,906 square foot Foothill Marketplace commercial center located on the south side of Foothill
Boulevard and east of the 1-15 Freeway at 12809-B Foothill Boulevard; and
b. To the north (across Foothill Boulevard) is a commercial center within the
Community Commercial (CC) Development District; to the south is water storage facility within the
Light Industrial (LI) Development District;to the east(across Etiwanda Avenue) is a vacant lot and
single-family residences within the Community Commercial (CC) and the Low (L) Development
Districts; and, to the west is the 1-15 Freeway; and
C. The application proposes operating a 9,100 square foot Mexican restaurant and bar
named Cameron Pelado that will serve Mexican food and provide live entertainment 7 days per
• week; and
Item B,C39
PLANNING COMMISSION RESOLUTION NO. 13-55 •
ENTERTAINMENT PERMIT DRC2013-00886
CAMARON PELADO
DECEMBER 11, 2013
Page 2
d. The establishment will operate Sunday through Wednesday from 10:00 a.m. to
12:00 a.m. and Thursday through Saturday from 10:00 a.m. to 2:00 a.m.
e. Live music, DJ's and Karaoke will be provided after 4:00 p.m., seven days per
week.An entrance fee will be charged for special events.The live music(mariachi,bands,etc.)will
consist of bands with up to 15 members. The Site Plan includes a dance floor adjacent to the stage
and the bar area; and
f. The restaurant will serve a full menu during business hours; and
g. The commercial center in which the project is located has adequate parking forthe
proposed use.
3. Based upon the substantial evidence presented to this Commission during the above-
referenced public hearing, and upon the specific findings of facts set forth in paragraphs 1 and 2
above, this Commission hereby finds and concludes as follows:
a. The conduct of the establishment or the granting of the application is consistent to the •
public health, safety, morals or welfare. In that the applicant has provided a security plan and
conditions have been imposed to ensure the proper service of alcohol to patrons and the building
complies with all applicable Fire and Building Codes.
b. The premises or establishment is likely to be operated in a legal, proper and orderly
manner. In that the applicant has submitted a business plan that includes a security plan that has
been reviewed and accepted by the Police Department to minimize negative activities.
c. Granting the application would not create a public nuisance. In that the applicant has
applied for this Entertainment Permit and provided all required documents to allow for an in-depth
review of the proposed business operation.
d. The normal operation of the premises would not interfere with the peace and quiet of
any surrounding residential neighborhood. In that the project is in excess of 1,000 feet from the
nearest residence and conditions have been imposed to ensure that the establishment will comply
with the Performance Standards set forth in Section 17.66.050 G of the Development Code and will
not create adverse impacts upon adjacent uses.
e. The applicant has not made any false, misleading, or fraudulent statement of material
fact in the required application. In that staff has reviewed the submitted documents and found them to
be accurate.
4. The Planning Department Staff has determined that the project is categorically exempt
from the requirements of the California Environmental Quality Act (CEQA) and the City's CEQA
Guidelines. The project qualifies under as a Class 1 exemption under State CEQA Guidelines •
Section 15301 - Existing Facilities - which covers the permitting of existing structures that involve
Item B.C40
PLANNING COMMISSION RESOLUTION NO. 13-55
ENTERTAINMENT PERMIT DRC2013-00886
• CAMARON PELADO
DECEMBER 11, 2013
Page 3
negligible or no expansion of use beyond that existing at the time of the lead agency's original
determination. In that the project consists of permitting entertainment in a restaurant/bar with no
expansion of the existing tenant space. Staff finds that there is no substantial evidence that the
project will have a significant effect on the environment. The Planning Commission has reviewed the
Planning Department's determination of exemption, and based on its own independent judgment,
concurs in the staffs determination of exemption.
5. Based upon the findings and conclusions set forth in paragraphs 1,2,3,and 4 above,this
Commission hereby approves the application, subject to each and every condition set forth below
and in the standard conditions attached hereto and incorporated herein by this reference:
Planning Department
1) Approval is for live entertainment in conjunction with a 9,100 square foot
restaurant and bar at 12809-B Foothill Boulevard-APN: 0229-031-33.
2) The approved entertainment is limited to live musicwith dancing with up
to 15 musicians, karaoke and DJ's. Expansion of the types of
entertainment provided or intensity requires prior Planning Commission
approval.
• 3) All conditions of approval for Conditional Use Permit DRC2013-00885
shall apply.
4) Site security shall conform to the submitted Security Plan and the
conditions outlined in this Resolution of Approval.
5) The approved hours of operation forthe entertainment shall be limited to
between 4:00 p.m. and 12:00 a.m. (midnight) on Sunday through
Wednesday, and between 4:00 p.m.and 2:00 a.m.on Thursday through
and Saturday.
6) All entertainment shall be conducted inside the building.
7) All doors and windows shall remain closed when entertainment is
provided for noise attenuation purposes.
8) Adult entertainment, as defined in Section 17.128.020 of the
Development Code, is not permitted.
9) A minimum of one duly licensed, certified or trained, and regularly
employed security guard from a reputable security firm as approved by
the Rancho Cucamonga Police Department shall be required to be on
the premises during the hours of entertainment as defined in Condition
No. 5. The guard shall be in peace officer attire and shall remain on
duty in the parking area and outside of the adjacent areas of the facility
• to avert problems such as loud noise, disorderly conduct from patrons,
Item B,C41
PLANNING COMMISSION RESOLUTION NO. 13-55
ENTERTAINMENT PERMIT DRC2013-00886
CAMARON PELADO
DECEMBER 11, 2013 •
Page 4
or anyone in the parking lot, loitering activities,and any other nuisances
or disturbances.
10) Applicant must use an identity card scanner (ID Scanner) anytime the
premises is selling alcoholic beverages and has entertainment.
(Definition of ID Scanner: An ID Scanner automates and documents the
age verification process by scanning the ID through a card reader). The
ID Scanner should record and timestamp the name, identification
number, and date of birth on the identity card provided by patrons. This
information should be recorded and maintained for a minimum of thirty
(30) days. The business will provide the ID Scanner records to law
enforcement upon request.
11) Any patron who (1) fights or challenges another person to fight, (2)
maliciously and willfully disturbs another person by loud or unreasonable
noise,or(3)uses offensive words which are inherently likely to provoke
an immediate violent reaction shall be removed from the premises.
12) An incident log shall be maintained at the licensed premises on a
continual basis with at least one year of entries and be readily available
for inspection by a police officer. The log is for recording any physical
altercations, injuries, and objectionable conditions that constitute a •
nuisance occurring in, on, or at the licensed premises, including the
immediately adjacent area that is owned, leased, or rented by the
licensee. The log will indicate date, time, description of incident, and
action taken. "Objectionable conditions that constitute a nuisance"
means disturbance of the peace, public drunkenness,drinking in public,
harassment of passersby, gambling, prostitution, loitering, public
urination, lewd conduct, drug trafficking, or excessive loud noise.
13) Security guards shall maintain order and enforce the establishment's no
loitering policy and shall take"reasonable steps"(as that term is defined
in subparagraph (3) of Section 24200 of the California Business and
Professions Code) to correct objectionable conditions that constitute a
nuisance.
14) There shall be no flashing lights, disco lights, or similar lighting during
the hours of entertainment that prevents the ability to clearly distinguish
and identify patrons, security personnel, or other individuals in the
restaurant in order to ensure the safety of patrons.
15) The business operations shall be in compliance with the performance
standards that are described in Section 17.66 of the Development
Code, including noise limits which are described in Section
17.66.050(G).
•
Item B,C42
PLANNING COMMISSION RESOLUTION NO. 13-55
ENTERTAINMENT PERMIT DRC2013-00886
• CAMARON PELADO
DECEMBER 11, 2013
Page 5
16) The business operations shall be in compliance with the regulations and
requirements of the California Department of Alcoholic Beverage
Control that apply to Type 47 Liquor Licenses.
17) Access to the lounge/entertainment area must be from the main
entrance to the restaurant and not from a separate exterior entrance.
Other exits shall be used for emergency purposes only.
18) If operation of this Entertainment Permit causes adverse effects upon
adjacent residences, businesses,or operations including,but not limited
to noise, loitering, parking, or disturbances, the Entertainment Permit
shall be brought before the Planning Commission for consideration and
possible suspension or revocation of the permit.
19) This Entertainment Permit application DRC2013-00886 shall be brought
back to the Planning Commission for review within 6 months of the date
of approval.
20) Approval of this request shall not waive compliance with any sections of
the Development Code, State Fire Marshal's regulations, Uniform
• Building Code, or any other City Ordinances.
21) The applicant shall submit an annual renewal statement and fee,due on
or before January 1 of each and every year per Section 17.20.20(G)of
the Development Code.
22) All signs shall comply with Chapter 17.74 (Sign Regulations for Private
Property) of the Development Code and Uniform Sign Program#119.
23) Security personnel required by the Entertainment Permit issued for the
licensed premises shall be in a uniform or clothing that is readily
identifiable as a security person. They shall maintain order and enforce
the establishment's no loitering policy and shall take"reasonable steps"
(as that term is defined in subparagraph (3) of Section 24200 of the
California Business and Professions Code) to correct objectionable
conditions that constitute a nuisance.
24) The owner or manager of the licensed premises shall maintain on the
premises a written security policy and procedures manual addressing at
a minimum the following items: Handling obviously intoxicated persons;
establishing a reasonable ratio of employees to patrons, based upon
activity level, in order to monitor beverage sales and patron behavior;
handling patrons involved in fighting or arguing; handling loitering about
the building and in the immediate adjacent area that is owned, leased,
rented, or used under agreement by the Licensee(s); verifying
• age/checking identification of patrons;warning patrons of reaching their
Item B,C43
PLANNING COMMISSION RESOLUTION NO. 13-55
ENTERTAINMENT PERMIT DRC2013-00886
CAMARON PELADO
DECEMBER 11, 2013 •
Page 6
drinking limit/potential intoxication and refusing to serve; calling the
police regarding observed or reported criminal activity.
25) Contract security services shall be familiar with the establishment's
written security policy and procedures; by reviewing them and signing
they have read and understood the policy. The signed
acknowledgement shall be kept in a file relating to the security manual.
26) Prior to utilizing a contract security guard company, the establishment
shall verify the security company has a current City of Rancho
Cucamonga business license.
Police Department
1) A minimum of ten (10) surveillance cameras shall be installed in the
premises as follows:two (2) at the bar area(one on each end); four(4)
in the primary dining areas;two(2)at the cabana seating areas; one(1)
at the front door; and one (1) at the stage.
2) The video recordings shall be of nothing less than NTSC 4SIF with a
minimum of 704X480 resolution. A minimum of 30 days surveillance •
video shall be kept.
3) The uniform of the security guards shall have the word"Security"clearly
visible on it.
4) All managers, bartenders, and servers shall complete the Licensee
Education on Alcohol and Drugs (LEAD) Program offered by the
California Department of Alcohol Beverage Control within 60 days of
being hired.
Fire District/Building & Safety Department
1) Any proposed floor plan, seating, occupancy and/or furnishing changes
must be submitted to Rancho Cucamonga Fire Protection District for
review and approval. Do not increase the approved occupant load.
6. The Secretary to this Commission shall certify to the adoption of this Resolution.
APPROVED AND ADOPTED THIS 11TH DAY OF DECEMBER 2013
PLANNING COMMISSION OF THE CITY OF RANCHO CUCAMONGA
•
Item B,C44
PLANNING COMMISSION RESOLUTION NO. 13-55
ENTERTAINMENT PERMIT DRC2013-00886
• CAMARON PELADO
DECEMBER 11, 2013
Page 7
BY:
Frances Howdyshell, Chairman
ATTEST:
Candyce Burnett, Secretary
I, Candyce Burnett, Secretary of the Planning Commission of the City of Rancho Cucamonga, do
hereby certify that the foregoing Resolution was duly and regularly introduced, passed,and adopted
by the Planning Commission of the City of Rancho Cucamonga,at a regular meeting of the Planning
Commission held on the 11th day of December by the following vote-to-wit:
• AYES: COMMISSIONERS:
NOES: COMMISSIONERS:
ABSENT: COMMISSIONERS:
ABSTAIN: COMMISSIONERS:
•
Item B,C45
COMMUNITY DEVELOPMENT
an DEPARTMENT
STANDARD CONDITIONS
PROJECT #: DRC2013-00886
SUBJECT: ENTERTAINMENT PERMIT
APPLICANT: CAMERON PELADO
LOCATION: 12809-B FOOTHILL BOULEVARD-APN: 0229-031-33
ALL OF THE FOLLOWING CONDITIONS APPLY TO YOUR PROJECT.
APPLICANT SHALL CONTACT THE PLANNING DEPARTMENT, (909) 477-2750, FOR
COMPLIANCE WITH THE FOLLOWING CONDITIONS:
General Requirements Completion Date
1. The applicant shall agree to defend at his sole expense any action brought against the City,
its agents, officers, or employees, because of the issuance of such approval, or in the
alternative, to relinquish such approval. The applicant shall reimburse the City, its agents,
officers, or employees, for any Court costs and attorney's fees which the City, its agents,
officers, or employees may be required by a court to pay as a result of such action. The
City may, at its sole discretion, participate at its own expense in the defense of any such
action but such participation shall not relieve applicant of his obligations under this
condition.
2. Copies of the signed Planning Commission Resolution of Approval No. 13-55, Standard
Conditions, and all environmental mitigations shall be included on the plans (full size). The
sheet(s) are for information only to all parties involved in the construction/grading activities
and are not required to be wet sealed/stamped by a licensed Engineer/Architect.
B. Time Limits
1. Any approval shall expire if Building Permits are not issued or approved use has not
commenced within 5 years from the date of approval or a time extension has been granted.
C. Site Development
1. The site shall be developed and maintained in accordance with the approved plans which
include Site Plans, architectural elevations, exterior materials and colors, landscaping, sign
program, and grading on file in the Planning Department, the conditions contained herein,
• and the Development Code regulations.
1
Item B,C46
Project No. DRC2013-00886
Completion Date
2. Prior to any use of the project site or business activity being commenced thereon, all _/_/_ •
Conditions of Approval shall be completed to the satisfaction of the Planning Manager.
3. Occupancy of the facilities shall not commence until such time as all California Building
Code and State Fire Marshal regulations have been complied with. Prior to occupancy,
plans shall be submitted to the Rancho Cucamonga Fire Protection District and the Building
and Safety Services Department to show compliance. The buildings shall be inspected for
compliance and final acceptance granted prior to occupancy.
4. Approval of this request shall not waive compliance with all sections of the Development
Code, all other applicable City Ordinances, and applicable Community, Specific Plans
and/or Master Plans in effect at the time of Building Permit issuance.
•
•
DRC2013-00886 cond 12-11 2
Item B,C47
Business Descrip io
• Cameron Pelado (peeled shrimp in Spanish ) proposes
operating a full-service Mexican seafood restaurant and bar that
will provide live and recorded entertainment 7 days per week.
• The entertainment will focus on Mexican music including
Mariachi , Banda , Nortena and Rock-N-Espanol . The bands will
be as large as 15 members. A dance floor will be provided in
front of the stage and in the restaurant seating area . The DJ's
will mostly play Top 40 music.
JI
r - '`
_ e
•UU
44`" � - Entitlements
• Conditional Use Permit — A request to operate a full-service
restaurant and bar serving distilled spirits.
• Entertainment Permit — A request to provide entertainment
including live bands with up to 15 members, karaoke and
DJ 's.
- o 1r
xc OveToy
rview
• Foothill Market Place — 545,906 square feet
• Tenant Space Area — 9, 100 square feet
• Hours of Operation — 10:00 a . m . to Midnight (Sun . — Wed . )
10: 00 a. m . to 2 :00 a . m . (Thur. — Sat. )
• Entertainment Times — 4:00 to Closing (7 days per week)
• Parking — 3,007 spaces (277 over minimum requirement)
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ondif,ions of Approw
• The service of alcoholic beverages shall cease a minimum of 60 minutes prior to the
approved closing time.
• New employees will have 60 days from date of employment to obtain L.E.A.D.
certification or equivalent alcohol service training.
• Site security shall conform to the submitted Security Plan and the conditions outlined
in the Resolution of Approval.
• The Conditional Use Permit shall be brought back to the Planning Commission for
review within 6 months of the date of the approval.
Y
• MON � , ncluslon
Staff recommends approval of the subject CUP and
Entertainment Permit with the attached resolutions of
approval .
• THE CITY OF RANCHO CUCAMONGA
WORKSHOP OF
RANCHO
CUCAMONGA THE HISTORIC PRESERVATION COMMISSION
AND
THE PLANNING COMMISSION
DECEMBER 11 , 2013 - 7:00 PM
Rancho Cucamonga Civic Center
RAINS ROOM
10500 Civic Center Drive
Rancho Cucamonga, California
I. CALL TO ORDER
• Pledge of Allegiance
Roll Call
Chairman Howdyshell _ Vice Chairman Fletcher_
Munoz_ Wimberly_ Oaxaca _
II. PUBLIC COMMUNICATIONS
This is the time and place for the general public to address the Historic Preservation Commission or the
Planning Commission on any item listed or not listed on the agenda. State law prohibits the Historic
Preservation Commission or the Planning Commission from addressing any issue not previously
included on the Agenda. The Historic Preservation Commission or the Planning Commission may
receive testimony and set the matter for a subsequent meeting.
Comments are to be limited to five minutes per individual or less, as deemed necessary by the Chair,
depending upon the number of individuals desiring to speak. All communications are to be addressed
directly to the Historic Preservation Commission or Planning Commission, not to the members of the
audience. This is a professional business meeting and courtesy and decorum are expected. Please
refrain from any debate between audience and speaker, making loud noises,or engaging in any activity
which might be disruptive to the decorum of the meeting.
III. ITEMS FOR DISCUSSION
. A. RECAP OF DESIGN AND SIGN TOUR (DRC2013-01029)
• HISTORIC PRESERVATION COMMISSION
AND PLANNING COMMISSION AGENDA
Co DECEMBER 11, 2013
Page 2
11 IV. ADJOURNMENT
1, Lois J. Schrader, Planning Commission Secretary of the City of Rancho Cucamonga, or my designee, hereby
certify that a true, accurate copy of the foregoing agenda was posted on December 5, 2013, at least 72 hours
prior to the meeting per Government Code Section 54964.2 at 10500 Civic Center Drive, Rancho Cucamonga.
If you need special assistance or accommodations to participate in this meeting,
please contact the Planning Department at (909) 477-2750. Notification of 48
hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility. Listening devices are available for the hearing impaired.
INFORMATION FOR THE PUBLIC
• TO ADDRESS THE PLANNING COMMISSION
The Planning Commission encourages free expression of all points of view. To allow all persons to speak,given
the length of the agenda, please keep your remarks brief. If others have already expressed your position, you
may simply indicate that you agree with a previous speaker. If appropriate, a spokesperson may present the
views of your entire group. To encourage all views and promote courtesy to others, the audience should refrain
from clapping, booing or shouts of approval or disagreement from the audience.
The public may address the Planning Commission on any agenda item. To address the Planning Commission,
please come forward to the podium located at the center of the staff table. State your name for the record and
speak into the microphone. After speaking, please sign in on the clipboard located next to the speaker's podium.
It is important to list your name, address and the agenda item letter your comments refer to. Comments are
generally limited to 5 minutes per individual.
If you wish to speak concerning an item not on the agenda, you may do so under"Public Comments." .
Any handouts for the Planning Commission should be given to the Planning Commission Secretary for
distribution to the Commissioners. A copy of any such materials should also be provided to the Secretary to be
used for the official public record.
All requests for items to be placed on a Planning Commission agenda must be in writing. Requests for
scheduling agenda items will be at the discretion of the Commission and the Planning Director.
AVAILABILITY OF STAFF REPORTS
Copies of the staff reports or other documentation to each agenda item are on file in the offices of the Planning
Department, City Hall, located at 10500 Civic Center Drive, Rancho Cucamonga, California 91730. These
documents are available for public inspections during regular business hours, Monday through Thursday, 7:00
. a.m. to 6:00 p.m., except for legal City holidays.
• HISTORIC PRESERVATION COMMISSION
AND PLANNING COMMISSION AGENDA
DECEMBER 11, 2013
ONM Page 3
APPEALS
Any interested party who disagrees with the City Planning Commission decision may appeal the Commission's
decision to the City Council within 10 calendar days. Any appeal filed must be directed to the City Clerk's Office
and must be accompanied by a fee of$2,486 for all decisions of the Commission. (Fees are established and
governed by the City Council).
Please turn off all cellular phones and pagers while the meeting is in session.
Copies of the Planning Commission agendas, staff reports and minutes can be found at
www.CitvofRC.us
•
•
•
•
WORKSHOP MATERIALS
TO BE DISTRIBUTED AT THE
MEETING
•
Item A
12/11/2013
0
oAGA
PLANNING COMMISSION WORKSHOP
RECAP OF
DESIGN AND SIGN TOUR
DRC2013-01029
December 11,2013
0
o}ytc 0
What was the purpose of the
Design and Sign Tour?
The Design and Sign Tour was organized to
provide examples of how higher density
development projects can be incorporated into
the existing built environment without negatively
impacting existing residents and businesses.
aAuA
• General Plan
• Compass Blueprint
Project t
• Design and Sign Tour
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01, A CIOP
FOOTHILL BOULEVARD BUB RAPID TRANSIT STUDY
•T2TC Reduction and Management
•Land Use and Demographic Analysis
•Optimizing BRT-Supporting Mond-Use Development awraaenn
•AM1enMrve Modes of Travel
•Analyze CRY Regulatory Documents
•Facilitate Transit-Onented Devm
elopnd(TOD) MM
•Public Input
•Develop Design concepts
8
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�°iti,A Comp .
What is Mixed Use? What is TOD?
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Mize
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• Develop a TOD overlay zone
• Appropriate land use table(live/work/shop)
• Multi-family over ground floor retail and/or office
• Three to six stories
• Parking—details on next slide
• Narrow street design:traffic calming,pedestrian-
friendly
0
e,�5.d Pa'r�clnc
• Multi-family 1 per unit, 1 guest space per 5 units
• Non residential:3 per 1,000 sf,1 per 500 sf for uses
covering less than 1,000 sf
• Further reduction through CUP(proximity to public
transportation,joint-use parking,shared-use parking,on-
street parking,etc.)
• Minimize surface area parking
• Include ground level retail for
parking structures
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c Design.`a 1.
Santa Clarita 1 i
Pasadena 11
Monrovia
a
B � Disc s
The tour visaed Mxed Use and Transit Oriented developments built at a
vanety of density levels.The participants were asked to consider whether:
1 The density overwhelmed the surrounding land uses/street scene.
2 The architecture was well integrated into the surrounding landscape.
3 The parkmg was well integrated into the overall project site
4 The commerciallogme uses negatively impacted the surrounding,
residential uses
5. The design encouraged alternate modes of 0ansportabon.
'1I1JVa adlso,
c� 's
Typa of Project-MU
Year Both-2004
siss-864 acres
Torsi Unirz-343
oenahy-43 OOA
Total Retail-9,037 SF
Parking-Structure
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Type of Project-TOD
Density-B1 DUA
Year Built-2010
Sim-11 7 acres
Total Units-400
Paramg-Underyround
Type of Project-TODSMU
Density-100 DUA
Year Built-200] '
law%
Sm-3 4 acres
Total UnlU-34]Taal Retail-20,000 SF
Wdeyroon0
Type of Project—TOD 8 MU
Density-07 DUA
Year Built-2002 It e
St.-4 4 acres
Total Units-370
Total Retell-12,000 SF
Perking-Underyround
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B
Type of Project-MU
Density-BO DUA
Year Bulk-2006
Stu-3 4 acres
Total Units-304 }
Total Retail-14.500 SF
Parking-Underground
B �
Type of Project-Mu14Femity V r
Density-48 DUA �V '
Year Bulk-2006 1
She-64 acre
Total Units-31
Parking-Underground
Type of Project-Mmol Use
Density-54 DUA
Year Bulk-2010 iO mks
Sial-154acre r sd�
d I p
Total Units- 163
I
Total Recall-6.000
Parking-Structure
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coo
JY •
Type of Project—Mirecl Use
Density—32 DUA
Year Bulg-28W rll�
Size-211 acres
Total Units—68
Total Retail-5,18,
Parhing-Underground
D�1�
Pros & Cons of MU and TOD
Advantage. Disadvantages
Greater Housing Variety B Densly Increased Coomtrucoon Costs
Reduced Distances Between Land Uses Potential Conflicts Between Land Uses
Reduced Ven¢Ie Use Reduced Teri
Reduced Environmental Impact Reduced Landscapng 6 Rec Amenities
P.mity to Commemal and Transit Reduced Open Space
Increased Pari U41W4M
MED
D u
Recent Multi-Family/Senior
Projects
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B
a an,
Type of Project-Muia-FamAy
Density-9 DUA
Year Bulk-2012mgmm��ponam sln-11.15 acres
Total Units- 192
Parking-Surface
o � SanSe
Type of Project-MulutFamily
Density-17 DUA
Year Bulk-2010
'll
Sles-1287 acres '
Total Units-225
Parking-Surface
1
D
Villa g o
Type of Project-MUINFamily
Density-16 DUA l
Year Built-2009
Sire-10.5 acres
Total Units- 166
Parking-Surface
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Fountaing
Type of Project-senior Apartments
Density-3o DUA
Year Bids-20De
Slee-1.18 eves
Total Unks-T16
Parking-Surface -
D
D�l�
Potential Changes Required to
Develop Mixed-Use& TOD
Density Increase-Manmum density in approi mnetruse zoning dRtnets is 3D
DUA
Parking-Current mult-famAy parking regmrement Is up to 2.5 per unit
Guest Parking-Current guest parking regmremenl is 1 guest space per 3 units
Setbacks,-Reduce setbacks from public streets
Amenities-Reduce the reared number of amenities and area of open space
offD
D` G n\
Question and Discussion Time
16
MARK
SHEET
t� PLANNING COMMISSION MEETING
RANCHO
CUCAMONGA DECEMBER 11, 2013
-NAME. COMPANY. -- ADDRESWEMAILy.'.
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