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Home My WebLink About2025/09/03- Special City Council Meeting - Study SessionCITY COUNCIL VISION STATEMENT “Our Vision is to create an equitable, sustainable, and vibrant city, rich in opportunity for all to thrive by building on our foundation and success as a world class community.” CITY OF RANCHO CUCAMONGA SPECIAL MEETING CITY COUNCIL AGENDA September 3, 2025 – 4:00 PM Tri-Communities Conference Room 10500 Civic Center Drive Rancho Cucamonga, CA 91730 CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL: Mayor Michael Mayor Pro Tem Kennedy Council Members Hutchison, Scott and Stickler A. PUBLIC COMMUNICATIONS This is the time and place for the general public to address the City Council on any item listed on the agenda. State law prohibits the City Council from addressing any issue not previously included on the Agenda. The City Council may receive testimony and set the matter for a subsequent meeting. Comments are to be limited to three (3) minutes per individual. For City Council Rules of Decorum refer to Resolution No. 2023-086. B. ITEMS OF DISCUSSION B1.City Council Study Session: Route 66 100th Anniversary/City's 50th Anniversary. (Verbal Report) (CITY) C. ADJOURNMENT CERTIFICATION I, Linda A. Troyan, MMC, City Clerk Services Director of the City of Rancho Cucamonga, or my designee, hereby certify under penalty of perjury that a true, accurate copy of the foregoing agenda was posted at least twenty-four (24) hours prior to the meeting per Government Code 54954.2 at 10500 Civic Center Drive, Rancho Cucamonga, California and on the City's website. LINDA A. TROYAN, MMC CITY CLERK SERVICES DIRECTOR If you need special assistance or accommodations to participate in this meeting, please contact the City Clerk Services Department at (909) 774-2023. Notification of 48 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility. Listening devices are available for the hearing impaired. 50TH ANNIVERSARY CELEBRATION 1977-2027 Presented by: Community Services Department September 3,2025 Sponsorship & Partner Strategy Additional Ideas Scale of Activation Ideas Branding & Visual Identity Feedback • 50 Year Celebratory Booth at All Annual City Events • Red Hill Mural on Stage Backwall and Paint by Numbers Sidewalls • Scavenger Hunt • Senior VIP Club Breakfast for Members • Artist Association Showcases with RC-Themed Exhibits • Upscale Anniversary Gala (amplify the Vintners Gala) • July Fireworks/Drone Spectacular Gold 50-Year Theme (Alt. Location) • Historical Walking Tours- City Sites, Maloof, Chaffey Garcia House In Addition to the Small-Scale Enhancements : • Golden Jubilee Festival Special Event • 50 Reasons to Love Rancho Cucamonga Coffee Table Book • Passport of Locations Along Route 66 • Unique Commemorative Events at Each Facility • Block Parties Hosted at Parks In Addition to Small-Scale and Medium -Scale Enhancements : • Commission or Purchase a 50-Year Anniversary Piece of Public Art • Large Mural Painted in Town - i.e. Barton Plaza Silver Anniversary • Enhancement of GOCAL’s Faultline Festival • All Levels of Activation Will Include Some Element of Branding • CAN-Designed Custom Logo for the 50th • Custom Hashtag for the Year, Example : #GoldenRC, #50RC • Swag, Apparel, Banners, Dog Collars and More! • Commemorative Wine Labels & Local Brewery Collaborations • Comprehensive List Available • Create a 50th Anniversary Sponsorship Guide • Corporate, Education, Community Groups, Chamber, and Public Partners • Media and Influencers • Foundation and State Grants • In Kind Support • Time capsule to be opened in 2052, on our 75th anniversary. • Make a Birthday Wish for Rancho Cucamonga Program • Crosswalk Decoration/Intersection Art • Electric Parade Event • Up-lighting on the Civic Building/Projecting Image • Viral Custom Shuffle or Line Dance to City’s Theme Song • Sizzle Reel for movie previews on the big screen at AMC • Backdrop Available in City Facilities for People to Take Selfies • Local Wineries Wine Tasting in the Park, Paint & Sip R O U T E 6 6 C E N T E N N I A L C I T Y C O U N C I L S T U D Y S E S S I O N | T R I - C O M M U N I T I E S | S E P T 3 , 2 0 2 5 PRESENTED BY: TANYA SPIEGEL, DEPUTY DIRECTOR OF ECONOMIC DEVELOPMENT JENNIFER CAMACHO-CURTIS, COMMUNITY AFFAIRS OFFICER Why Route 66 Matters ·Route 66’s significance ·Rancho Cucamonga’s location along historic corridor ·Centennial =once -in -a -lifetime tourism and business opportunity ·Celebrate local heritage and iconic businesses ·Boost tourism and local spending ·Support small businesses through themed events ·Showcase Rancho Cucamonga’s vibrancy as a destination Vision &Objectives Proposed Theme & Campaign • Suggested Theme: Cruisin’ Through Time: 100 Years of Route 66 in RC • Proposed hashtag: #RCon66 • Messaging pillars: Celebrate History Drive Tourism Boost Business [Build] Community Pride ·Route 66 Centennial Festival/Faultline Fest ·Taste of Route 66 –RC Edition ·Route 66 Business Crawl Signature Events & Experiences ·Historical Walking Tours &Talks ·Cruise Night Series ·Public Art &Mural Trail ·Themed Summer Concert and Movie Series Key Partners & Icons · Community Services Department · Cucamonga Service Station (event host & anchor) · GOCAL · RC Chamber of Commerce · RC Businesses: Sycamore Inn, Vince’s Spaghetti, Magic Lamp (culinary legacy) · Rancho Cucamonga Historical Society · State, Regional, Local groups · Local car clubs, artists, youth groups Economic Development Tie -Ins ·Route 66 Business Legacy recognition program for longstanding RC businesses ·Small business pop -ups &vendor opportunities at events ·Directory of participating Route 66 businesses Marketing & Outreach ·Dedicated webpage and event calendar ·Social media campaign (“RC on 66”)and influencer content ·Local press and tourism media outreach ·Digital ads,advertorials,placements in publications ·Thought -leadership pieces and blogs with an Economic Development focus Tourism Businesses Community Next Steps & Timeline Campaign soft launch Partner onboarding and promotions Activation of major events Wrap -up & legacy recap Fall 2025 Winter 2025 – Spring 2026 Spring –Fall 2026 October 2026 Thank you! We would love to answer any questions and hear your feedback and ideas!