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HomeMy WebLinkAbout1996/06/06 - Agenda PacketAGENDA CITY OF RANCHO CUCAMONGA REDEVELOPMENT AGENCY FIRE PROTECTION DISTRICT CITY COUNCIL Adjourned Meeting June 6, 1996 - 5:30 p.m. Tri Communities Room 10500 Civic Center Drive Rancho Cucamonga, Califomia Pledge of Allegiance Roll Call: Alexander __, Biane __ A. CALL TO ORDER , Curatalo , Gutierrez __, Williams __ B. ITEM OF DISCUSSION DISCUSSION OF PROPOSED BUDGETS FOR FISCAL YEAR 1996/97 C. COMMUNICATIONS FROM THE PUBLIC This is the time and place for the general public to address the Agency, Fire Board and City Council. State law prohibits the Agency, Fire Board and Council from addressing any issue not previously included on the agenda. The Agency, Fire Board and Council may receive testimony and set the matter for a subsequent meeting. Comments are to be limited to five minutes per individual. D. ADJOURNMENT I, Debra J. Adams, City Clerk of the City of Rancho Cucamonga, hereby certify that a true, accurate copy of the foregoing agenda was posted on May 30, 1996, seventy-two (72) hours prior to the meeting per Government Code 54954.2 at 10500 Civic Center Drive, Rancho Cucamonga, California. Etiwanda Historical Society P.O. Box 363 Etiwanda, CA 91739 June 5, 1996 Mr. Jack Lain, City Manager 10500 Civic Cent~ Drive City of Rancho Cucamonga, CA 91729 RECEIVED JUN - 5 1996 One of the conditions of development of the Chaffey-Garoia Barn was the installation of a monitored alarm system. As a result of that mandate, the Etiwanda Historioal Sooiety has a fire and intrusion alarm system monitored by kP.I. seourity over a dedioated GTE phone line. As a city official, you are intimately aware of the effeot of mandated costs on organizations with limited or restricted resouroes. Unlike the Rains House, our group is dependent upon membership and fundraisers for the ongoing maintenanoe of the Chaifey-Cra~ia home, its barn, and the property upon which they both sit. On behalf of the Etiwanda Historicall Society, I am respeoffully requesting that costs for -~P.I. Seourity and for ~e dedicated GTE phone line be included in the City and/or RDA budget for 1996/1997. Current costs are $49.00/month for A.P.I., and approximately $30.00/month for GTE. The current annual cost is less than $1,000 per year, subject to future increases by either company. We are therefore asking that the City Council budget $1,000 in fiscal year 1996/1997 for the Chatfey-Garoia monitored fire and seourity system. The Sooiety would appreoiate your being able to recommend a som'c~ for the requested funds. Very truly yours, Cher~l PodZ/e'W President -k HIS RIC 3A_ CUCAMONGA Supplemental Information To Letter of Intent Supplemental Data to Letter of Intent Attached data augments infornmtion presented to the Council May 30, 1996. This data includes: The Proposal for Funding * Definition of a Visitors Bureau * Marketing through the Travel Trade * Special Event and Groups * Matching Fund Basis for Executive Directors Annual Salary * Impacts Letters of Support Sampling * Automobile Club of Southern California * The W'dd Grape * Gameroom Gallery * Citi Vu * Inland Empire Tours and Transportation * Volunteer Letten Speakers Chip Hovdey-Pomona First Federal Bank and Trust Xavier Lomeli Dorothy Burke Thomas Winery Raza · 7965 Vineyard Avenue Suite F-5 · Rancho Cucamonga, CA 91730 · Phone (909) 948-9166 A Pro~otatl to The City of Rancho Cucamor~a for Funding The Route 66 revival in California began in 1989 with the adop- tion by the S~nikern~PdinoCounty Tourjam Ikvelopment Council of its Route 66 marketing theme as the Route 6~ Territory Visitors Bureau. Led by its Board of Directors member from the City of Rancho Cucamonga, Dr. Anthea Hartig, it opened the first Route 66 Visitors Center and Museum west of Texas in the Thomas Winery Plaza in 1991 on the occasion of its annual Route 66 Territory Motor Tour. In 1992 its Center was visited by a press tour spon- sored by the California Division of Tourjam, resulting in a rash of publicity including two stories+in Sunset Magazine submitted by travel writer Kim Weir. The Route b6/nostalgia market has con- tinued to expand based upon deliberately cultivating a never- ending stream of publicity. Since 1994 it has been operating as the Rancho Cucamor~a Visitors Bureau (RCVB) by inviting selected businesses in nostalgic places to become advertisers, thus spreading the economic benefits across the Rancho Cucamonga area. The addition of the City's Jack Benny Statue as a prominent attraction duping the POW WOW '96 minifamili- aPization trip June 9 adds a valuable new nostalgic dimension to the touristic appeal of the Rancho Cucamonga area. Other nostalgic places should be consciously targeted and added as the RCVB con- tinues to package the Rancho Cucamonga area for the nostalgia- seeking market. To summarize, the RCVB is packaging the Rancho Cucamonga area to spread the economic benefits to other places of interest to the nostalgia-seeking market continually flowing through the City along Foothill Boulevard. Having succeeded in establishing the Rancho Cucamor~m Visitors Center as a mandatory stop for Route 66 tourists, the RCVB is now identifying other nostalgic places to target as advertisers, thereby expanding the City's touPism econ- omic base. This is precisely the Pole served by all visitors bureaus, as described below. IdHAT IS A VISITI:]RS BUREAU? A visitors bureau is a not-foP-profit umbrella organization that represents a city or urban area in the solicitation and servicing of all types of travelers. It is the single entity that brings T~m~ Wineft P~-7965Vin~a~ AvenueSuiteF-5-RanchoCucamonga. CA91730-Phone(909)948-91~ The City of Rancho Cucamonga - 2 - June ~s 1996 together the interests of city governments trade and civic associ- ations, and individual "travel suppliers" (businesses) in build- ing outside visitor traffic to the area. Urban tourism is an increasingly important source of income and employment in most metropolitan areas and therefore warrants a coordinated and concerted effort to make it grow. This growth is best nurtured by the role a visitors bureau can play in continu- ally improving the scope and caliber of services the city provides to travelers. The bureau is the city's liaison between potential visitors to the area and the businesses which will host them. It acts as an information clearin~ house and promotional agency for the city and often, as a catalyst for urban development and renewal. In briefs a visitors bureau encourages tourists to visit and enjoy the historic, cultural and recreational opportunities the city offers. HI~tKETIN6 THROUEH THE TRAVEL TRADE The big increase in the European Route 66 market in 1995 was based upon aggressive advertising by German tour operators. The resultant dominance of European visitors is shown in the accompanying tsbles listing 1995 visitor origins. By thoroughly following up with foreign tour operators visiting Rancho Cuca- mango during the PaW WOW Sight-seeing Tour June 9th, additional lucrative foreign markets could be opened to Rancho Cucamonga. Such follow-up work is essential if this three hour minifamili- arization trip introduction to the Rancho Cucamonga area is to be consolidated with an in-depth understanding of the fully packaged Rancho Cucamonga tourism experience. Thecost-efficient approach being used is known as "piggy-backing." "Piggy-backing" is being used during POW WOW '96 whose host visi- tors bureau in Los Angeles invited the RCVB to sponsor the "Get Your Kicks" minifamiliarization trip for rOW WOW '96 tour opera- tars and travel writers. The costs of this rOW HOW sightseeing tour are being covered by the RCVB's participating advertisers. SPECIAL EVENTS AND 81~OUPS The RCVB also sponsors special events such as a monthly car cruise, and hosts a growing variety of groups which include Rancho Cuca- mango in their Route 66/nostalgia-based outings, including motor vehicle clubs, retirement groups and school field trips. FUHDIN8 As a nonmembership visitors bureau the traditional source of fund- ing for the RCVB is the city being served, in this case the City of Rancho Cucamonga. Since the contacts for the economical "pig- gyback" marketing being used are the result of Dr. Lundy's 55 year career as a tourism expert, his presence ts crittca] t~ ~8~,t8~, The City of Rancho Cucamonga - 5 - June 5s 1996 momentum underway with the travel trade. After October 15 Dr. Lundy's participation will be contingent upon a reasonable salary derived jointly from self-generated funds from the RCVB and match- ing funds from the City of Rancho Cucamonga. The proposed match- ing funds basis is presented below in Table 1. Table I Matching Funds Basis for Executive Director's Annual Salary Level of Effort SOURCE (Days per City of Rancho Week) RCVB CucamonQa Total I $ 5,000 $ 5,000 $10,000 2 10,000 10,000 20,000 5 15,000 15,000 50,000 4 20,000 20,000 40,000 5 25,000 25,000 50,000 IMPACTS With the City's active partnership the Rancho Cucamonga area can expand its leadership among the national Route 66 family of hun- dreds of communities. In addition to the traditional economic benefits accruing from tourism, Rancho Cucamonga's quality of life will thereby improve since one important measure of a Route 66 community is its willingness to greet and to serve the world travelers coming through town on the Main Street of America. 06-06-96 I0:06~ ~RO~ AOSC UPLAND CA. P02 Automobile Club of Southern California !01] EAIT fOOTidlLL IDULEVAID · UPLAND, OALIFOINIA 1~.?ll-41il MAILIND APOll!ll: P.O. IOX ~441 , UPLAND, CALIFOIINIA I~?lS.l~el June 8,1998 City of Rancho Cucemonge: For your Information, repressnatives of the Automobile Club of Southern Cslhmia reoently visited the Rencho Cuoamonge Vleitor's Center, Based on that visit, a recommendation has been made to AAA (American Automobile Assooiation) that Rancho Cucsmonge be given e seperlte deterSpriori in our CelifomieTour Book of points of Interest end that the Visitors Center be included In ~et description, I ~ouOht this information may be helpful, is you consider the fuming of the the Vlsitior's Center. Timothy R. Irwin I:)istriot Manager Upland/Ontario Distict Office June 4, 1996 The Wild Grape City of Randto Cucamonga 10S00 Civic Center Drive P.O. Box 807 Rancho Cucamong~ CA 91729 yesr. The Wild Grape will be providing gilts to the s~endees as weil ss sa Informational talk on the history of THZ THOMAS BR~ WINERY. As you know the Winery b at the site ofthe oldest com~ winery in California and with its location on ROUTE 66 b a fitting spot to draw the tonfist trade. We are hopeful that the City ofRancho Cucamonga will help to fund this endeavor and help Mr. Bob Lundy in his deserving efforts to revitalize ROUTE 66 and The Timran Brothers Winery ms points of Interest In the IM, A.ND EMPIRE. Thank you for yore; attention in this upcoming POW-WOW for 1996. Rancho Cucamonga, CA. 91730 NancyBe!letto Mary Heredit ~ ~a~ ~,,~,e~by c,~ · ~/~ .s~ * ctau~ FAX MEMO SUBJECT: Dear Roger, I am in favor of funding the Rancho Cucamonga Visitors Bureau by the our city, which in tun will aH filter fight back to the businesses of this city through higher revenues (and in tuni, more tax dollars!). I think that all area businesses will benefit and will do what 1 can to "spread the word". One of the ways we would like to help immediately is to link the Visitor Bureau with our Gameroom Gallery home page on the Internet. If other businesses would do likewise (at no real cost to them), we can all promote much more tourism into the area. Let me know how things progress and if I can be of any assistance. Sincerely, Paul Darafeev www. gameroomgallery.com To: Roger For Information Call: 909 989 0862 From: Paul Darafeev At: MDI (9O9) 9~8-~1~0 (8OO) June 5, 1996 The City of Rancho Cucamonga 10500 Civic Center Drive P.O. Box 807 Rancho Cucamonga, CA 91729 c/o Roger Espirilu (Visitor's Center Board) To whom it may concern: As a member of the Rancho Cucamonga community and a business person in Rancho Cucamonga (CitiVU: Rancho Cucamonga Web presence) I would like to take this opportunity to speak out in support of funding for the Rancho Cucamonga Visitor's Center and the Route 66 museum. When I created the Web site promoting Rancho Cucamonga I looked hard to find aspects of our City that would be of interest to visitors from around the world. One of the most interesting and unique facilities in Rancho Cucamonga is the Visitors center and Route 66 Museum. The site I created receives 1-3 e-mail responses each day worldwide (people sign the guest book), with a high proportion from Europe. This is certainly an important level of interest and an indicator of what could be accomplished with some promotion. With the new speedway, the Ontario Mills, and the new Ontario Convention Center I believe the time is fight to put more effort into promoting toufism traffic into Rancho Cucamonga. The potential is good for a positive return for whatever investment the City chooses to make. It is my hope that the Ci.ty Council and City Staff will give this thorough consideration for inclusion in the budget. Sincerely, Owner: CitiVU 8866 Branchwood Place · Rancho Cssrs, mox~a, CA 91780 FROM: INLAND EMPIRE STAGES PH~ NO.: 989 4F:~ 419~ ,Tun. ~6 1996 01:07PM P1 INLAND .... EMPIRE ~o~~. TRANSPORTATION 9S67 $TH $TItEET · !IANCHO CU~NGA. CALIFORNIA 91~0 eJ09) ,1664191 · ($00) 7~49f.8 · FAX (909) 466-419S TO ~ IT MAY CON~; "AI~,A WOtff,D ~Y DECLII~ .. THANK YOU FOR YOUR TIME, DIANE NEFF SI~WARD '(..~~ POet'it' Fax NOte 7671 '~f. Durby Wheeler 6214 Holly Oak Drive Rancho Cucamonga, CA 91701 May 10, 1996 To Whom It May Concern, The Rancho Cucamonga Visitors Bureau has demonstrated time and time again how helpful it has been to people traveling on Route 66 to see America or re-live their experience of coming to California. Suggesting places visitors can dine or find a great place to visit or stay the night, right here in Rancho Cucamonga has helped the economy of the area and made our part of Route 66 Territory a wonderful experience for so many. For nearly a year I worked on the Exhibit Committee for the Route 66 Museum and met many people who felt that Route 66 is the greatest historic attraction Rancho Cucamonga has. Most of the wineries are gone but the road is still here. No one has done more to revive Route 66 than Bob Lundy, the Executive Director of The Rancho Cucamonga Visitors Bureau. He works everyday greeting travelers and visitors to the area and shares stories and information about Route 66 and especially Rancho Cucamonga. Bob has kept this non-profit organization going for nearly a decade and it would be a shame to see it fade away when he retires. The city really needs to see the imp~ance of the visitors center and contribute to its' future success.~ and assure the community will continue to have a welcome mat for visitors of the area. Tourism supports many cities and our city must not fail to see how so many can benefit from making efforts to attract people to come visit RaRcho Cucamonga, Route 66, The Epicenter and the wineries, restaurants and hotels and more. Durby Wheeler TO THE HONORED CO(rNCIL: We have acted in the role of volunteers for the Route 66 Visitor's Center & are amazed at the intensity of interest shown by local, national & international visitors. Virtually every visitor passes with praise of one form or another for the congeniality & knowledge of Dr. 66 (Mr. Bob Lundy) & for his choice of memorabilia at the store & in the museum. We believe he should be commended for his single-minded devotion & incredible number of hours he spends at the center. It seems remarkable that the city has shown such little interest in a viable way for bridging the gap between this cultural phenomenon and the curiosity seeking public. The center,under Mr Lundy's sponsorship,is responsible for bringing a great deal of favorable publicity to the city & the Inland Valley area. There is definitely a mystique generated here by the very nature of the travel scenario. One that is evident in the way in which people are drawn to the center & in the fashion in which they choose to interact around the 66 thee. We have also noted that a very high percentage of visitors spend freely on the memorabilia for sale. Certainly, the center seriously deserves the consideration of the honored council for some type of funding. LACVB EXEC ID:!2136240179 JUN 06'96 15:27 No.029 P.02 L~LOS ANGELES June 6, 1996 The City of Rnncho Cucamonga P.O, Box 807 Rancho Cucamonga, CA 91729 Dear Sirs: The Los Angeles Convention and Visitors Bureau is pleased to have the participation of the Raneho Cucarnonga Visitors Bureau during this weekend's visit of Pow Wow delegates. The "Route 66" tour joins 28 other regional tours that will help to distinguish Los Angeles among this important audience of international travel industry clients. We thank you for your efforts to show the very best of your communit7 to the visiting delegates and look fortyard to working cooperatively with the Rancho Cucamut~ja Visitors Bureau. Michael C.R. Collins Senior Vice President (:o~ve~difm & VisiWnrs 633 W~l Fifth B~, 6~te 6000 ~ ~, ~ ~71 2l~-~t-?~ F~ 213-62~-~t6 ~:lUCA~ * NEW Y~I(K · WA~IIN~'J~./~ tXC., 133~5 Foothill B!vd. Font~na, CA 9233~ (909) 822-4036 June 6, 1996 RE: Rancho Cucamonga Visitor's Bureau TO WHOM IT P,~.AY CONCERN: As a life-long resident of Route 66, I cannot urge you enough to support the Rancho Cucamonga Visitor's Bureau. There is Worldwide interest in Route 66. formed in Eurooe and japan. Fan Clubs are Tourists will bring in 'fresh dollars' and would help the local economy. The total of eight States along Route 66 all have active support from their local Municipalities. Joseph Bono