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Home My WebLink About2005/03/16 - Agenda Packet - Spec Wkshp - Ec Dev AGENDA RANCHO CUC ~ ' .AMONGA~, CITY COUNCIL SPECIAL WORKSHOP Wednesday, March 16, 2005 ~ 3:30 p.m. Rancho Cucam6nga Civic Center ~- Training Room 10500 Civic'Center Drive ~ Rancho Cucamonga, CA 9~1730 ~ ~ A. CALL TO ORDER 1. Roil Call: Alexander . , Gutierrez , Michael , Spagnolo , Williams B. PUBLIC COMMUNICATIONS This is the time and place for the general public to address the City Councl,I.-State la~ prohibits the Council from addressing any issue not previously included on.tl~e'a~'~n~a: The Council may receive testimony and set the matter for a subseqdent~ meeting. Comments are to be limited to five minutes per individual. ~ . ' C. ITEM(S) oFBUSINESS TRAINING ON ECONOMIC DEVELOPMENT STRATEGY - KEY MESSAGES D. ADJOURNMENT I, Debra J. Adams, City Clerk of the City of Rancho Cucamonga, hereby certify that a true, accurate copy of the foregoing agenda was posted on March 14, 2005, per Government Code 54954~2 at 10500 Civic Center Drive, Rancho Cucamonga, California. What is a Message? A clear, concise statem.ent about Ran. cho Cucamonga that effecbvely communicates the unique value the city brings to its target audiences- and that engages those audiences. A Message is Not ... slogan fact vision or mission statement m mm m ,m i Good Mossagos Domonstrato ... What you are Where you want to be That you are setting trends That you are leading change Effective Messages ... Are conversation starters (not stoppers) Lift the conversation to 30,000 feet Cut through the clutter Can be supported with specific examples (proof points) Are consistent and repeated' over and over and over Example: Ernst & Young ~ Ad slogan:' "From Thought to Finish" Key Message: "Ernst & Young is a leader in client service because we offer things our competitors haven't even thought of..." Fact: Ernst & Young has the largest tax practice in the U.S. and the second largest tax practice internationally. Example: American Family Insurance - Ad slogan': "All your protection under one roof" Key message: "By offering a broad range of reliable insurance and financial products, American Family Insurance doesn't just insure; we ensure peace of mind." Fact: American Family Insurance was founded in 1927 with three employees and 346 charter members. It now offers a full range of products and is the third-largest mutual property and casualty insurer in the nation. Target Audiences for Business Development Primary - CEOs, business owners and other decision makers at companies that provide high-end, high-wage jobs. - Companies located outside of Rancho Cucamonga that are interested in relocating or expanding especially, but not limited to, Los Angeles and Orange and San Diego counties. - Companies currently located in Rancho Cucamonga (retention). - Site selection consultants, corporate real estate executives and others who influence business location decisions. - Local and regional media throughout Southern California. - IEEP's communications efforts, which will convey Rancho Cucamonga's economic development messages to target audiences throughout the Pacific Rim. Secondary - Upwardly mobile, highly educated/trained young professionals. RANCHO CUCAMONGA'$ KEY MESSAGES Rancho Cucamonga's Key Messages Key Message #1 Rancho .Cucamonga is an excellent place for businesses to relocate and expand. Key Message #1 Proof Points - A highly educated and quality workforce that, because of the great quality of life, resides in Rancho Cucamonga but works outside the area due to a lack of desirable jobs. - Access to an international airport (less than 10 minutes away) interstate freeways, rail and ports. - The city's planning and architectural design standards that have contributed to award-winning excellence in both residential and commercial real estate and to a quality community that is a cut above other cities and other planned communities in Southern California. - The city's business-friendly climate, which is not a clich~ -- it is visionary while at the same time increasingly'more efficient and streamlined making it easy for businesses to relocate and expand. - The quality of life, which when combined with land and construction costs that are comparable to other cities, is important to businesses and is a factor in the site selection process. - Customized training through an abundance of nearby colleges and universities. Rancho Cucamonga's Key Messages Key Message # 2 The City of Rancho Cucamonga is a premier community in Southern California and is one .of the fastest growing cities in the nation. Key Message # 2 Proof Points - Upscale housing that is still attainable for young upwardly mobile professionals, especially when compared to many Southern California cities and communities. - A safe and clean environment that is a cut above surrounding communities with one of the lowest crime rates in the nation. - Quality education at all levels including highly rated, award- winning primary and secondary schools and 21 colleges and universities, four of which are located in Rancho Cucamonga and 17 that are located within one-hour driving time from the city. - A sense of community built around a master plan that integrates more than 20 parks and community facilities, open spaces, world-class shopping and entertainment activities. - Proximity to a wide array of outdoor recreational opportunities including beaches, the desert, Big Bear, Empire Lakes Golf Course (location for a PGA Tournament), and Lake Arrowhead, to name a few. --. m m m m mm m m Rancho Cucamonga's Key Messages Key Message # 3 Victoria Gardens, which opened in the fall of 2004, is more than just another shopping mall. Key Message # 3 Proof Points - Victoria Gardens is a highly successful, high-end mixed- use "life-style center" with world-class shopping, restaurants, entertainment and office space. - It is the only one of its kind in Southern California and the nation and is a destination shopping experience. - It is now recognized as the cultural and entertainment center of Rancho Cucamonga. Rancho Cucamonga's Key Messages Key Message # 4 To continue providing ~mportant core services (with particular attention to cultural and recreational) for both residents and businesses, the City of Rancho Cucamonga is planning for the future. ~ ,< m~ -m---m- --m--m- --mm--mm--m--m- --m- -m--m- -m- -m--m ~ -m---m~ -{- mmm- Key Message # 4 Proof Points - Five new hotels, which are currently under construction with plans to open in 2005; - A new Cultural Center that will position Rancho Cucamonga as a national leader and cultural nexus in education and the arts and when completed in early 2006 will be one of just a few professional theaters in the nation dedicated solely to youth and families; - New retail, restaurant and commercial expansion at Victoria Gardens; - A new wireless corridor along Foothill Boulevard; and - The city's location along famed Route 66 providing and leading to a myriad of tourism and recreational opportunities.