HomeMy WebLinkAbout1995/05/30 - Agenda Packet - AdjournedAGENDA
JOINT MEETING OF THE
RANCHO CUCAMONGA CITY COUNCIL
and the
PLANNING COMMISSION
Pledge of Allegiance
Roll Call:
Alexander
Barker
Adjoumed Meeting
May 30, 1995 - 5:00 p.m.
Tri Communities Room
10500 Civic Center Drive
Rancho Cucamonga, Califomia
A. CALL TO ORDER
, Biane __, Curatalo , Gutierrez , Williams
__, Lumpp , McNiel , Melcher __., Tolstoy
B. ITEM(S) OF DISCUSSION
APPROVAL OF MINUTES: April 25, 1995
DISCUSSION OF THE DESIGN OF ON-SITE ANCILLARY STRUCTURES (Continued
from April 25, 1995 joint meeting)
DISCUSSION OF ZONING FOR RESIDENTIAL LOTS. I.E.. MINIMUM LOT SIZE.
SIDEYARD AND STREET SETBACKS (Continued from April 25, 1995 joint meeting)
DISCUSSION OF COMMERCIAL LAND USE AND MARKET STUDY (Continued
from April 25, 1995 joint meeting)
Joint City Council/Planning Commission Meeting
May 30, 1995
C. COMMUNICATIONS FROM THE PUBLIC
This is the time and place for the general public to address the City Council and the Planning Commission. State
law prohibits the Council and Planning Commission from addressing any issue not previously included on the
Agenda. They may all receive testimony and set the matter for a subsequent meeting. Comments are to be
limited to five minutes per individual.
D. ADJOURNMENT
THE CITY COUNCIL WILL ADJOURN TO JUNE 1, 1995, 5:00 P.M. FOR A BUDGET
WORKSHOP TO BE HELD IN THE TRI COMMUNITIES CONFERENCE ROOM
LOCATED AT 10500 CIVIC CENTER DRIVE, RANCHO CUCAMONGA, CALIFORNIA.
I, Debra J. Adams, City Clerk of the City of Raneho Cueamonga, hereby certify that a true, accurate copy of the
foregoing agenda was posted on May 25, 1995, seventy-two (72) hours prior to the meeting per Government Code
54954.2 at 10500 Civic Center Drive, Raneho Cucamonga, California.
Apdl 25, 1995
CITY OF RANCHO CUCAMONGA
CITY COUNCIL MINUTES
Joint Meeting with the
Planning Commission
A. CALl TO ORDER
A joint meeting of the Rancho Cucamonga City Council and the Planning Commission was held on Tuesday,
Apdl 25, 1995 in the Tri-Communities Conference Room of the Civic Center, located at 10500 Civic Center
Drive, Rancho Cucamonga, California. The meeting was called to order at 5:04 p.m. by Mayor William J.
Alexander.
Present were Councilmembers: Paul Biane, James Curatalo, Rex Gutierrez, Diane Williams, and Mayor
William J. Alexander.
Present were Commissioners: Heinz Lumpp, Larry McNiel (ardved 6:00 p.m.), John Melcher, Peter Tolstoy
and Chairman E. David Barker.
Also present were: Jack Lam, City Manager; Jerry B. Fulwood, Deputy City Manager; Brad Buller, City
Planner; Dan Coleman, Principal Planner;, Larry Henderson, Principal Planner; Nancy Fong, Sr. Planner;
Beverly Nissen, Associate Planner; Steve Hayes, Associate Planner; Gall Sanchez, Planning Commission
Secretary; Joe O'Neil, City Engineer; Shintu Bose, Deputy City Engineer; Dan James, Sr. Civil Engineer; Bill
Makshanoff, Building Official; Jim Frost, City Treasurer; and Jan Sutton, Deputy City Clerk.
B. ITEMS OF DISCUSSION
B1. DISCUSSION ON THF VALUF OF PLANNING
Brad Buller, City Planner, stated there was a vadety of mafedal provided in the agenda packets. He presented
a video entitled '~Vhy Plan" to the group which covered the basic reasons why planning was important for a
community.
Mayor Alexander felt the video was very informative after viewing it.
Commissioner Tolstoy stated he had attended a Council meeting where they were giving out recognition to
members of the community, and the recipients had commented on what a nice city Rancho Cucamonga was
to live in. He stated the reason it was so nice was due to the planning process which has been done with the
support of the Council.
Mayor Alexander felt that good planning stimulated pdde in the community.
City Council/Planning Commission
Joint Meeting Minutes
April 25, 1995
Page 2
Commissioner Tolstoy stated one of the things they will be discussing later tonight is that they are asking the
Council for help in updating the General Plan. He stated that plan was formulated in the 1970's and '80's and
the retail trade has changed a lot since then, They have gone from many small retailers to a trend of very
large retailers. He felt it was important to update the General Plan to reflect current and future trends.
B2. DISCUSSION OF ECONOMIC DEVELOPMENT AND PLANNING COMMISSION PARTICIPATION
Commissioner Lumpp stated there were two thoughts he had on this item. First, he would like to know how
the City Council perceives the Planning Commission's role in getting out in the community, including other
communities, to bring in more commercial development. Secondly he wanted to share an incident that
happened at the last Design Review meeting he attended with Frito-Lay and their developer, the Kohl
Company. He stated their representative expressed his appreciation the for efforts made by staff, the
Commission and Council for making their project move so quickly through the system. Commissioner Lumpp
asked the developer to pass that information on to others that Rancho Cucamonga does not prohibit
development efforts. The Kohl representative stated if he had been asked to do that a year and a half ago
he probably would not have done that, but currently things are moving forward, and he was so impressed with
how things are going with this project that he has made an offer on another piece of property to build another
project in Rancho Cucamonga.
Commissioner Lumpp felt this shows they have made progress and improved on the problems they had in
the past. He stated he would like a feeling from the Council on what their role should be in economic
development, because he would like to be able to promote Rancho Cucamonga more during the course of
his regular business.
Councilmember Biane stated in regards to the trend in the retail arena of going to the large retail business,
he felt it was also important to address the issue of possibly putting the small business owners out of
business, and by doing so they do not increase the sales tax base, they just shift it around. He wanted to be
sure that was covered in the study.
Commissioner Tolstoy felt if you were to go many of their shopping centers you would see a lot of the retail
space is vacant. He stated nothing showed decay quicker than Shopping centers that were starting to be
boarded up. He stated sales tax was important in these economic times, however, he did not want to see
them create more retail space than they could use.
Commissioner Lumpp stated he saw economic development as a two-fold process, He stated one was the
retention of existing employment base as well as commercial. The second was the creation of new available
space and felt these two things needed to work together.
Councilmember Williams stated in regards to the study, she would like to request that when they look at the
trends, could they identify what will be the new trends before the current one goes into decline. She also felt
the quality of a town was reflected in how it took care of its old areas, and not only by how far it goes with the
new. She stated they would be able to seek out the right businesses if they can identify the new trend. She
also felt they should avoid the old philosophy of building something and then looking for someone to fill it
because that was not practical in this economic climate.
City Council/Planning Commission
Joint Meeting Minutes
April 25, 1995
Page 3
Commissioner Melcher concurred with the comments made by Councilmembers Biane and Williams. He
stated in the 1980's when they were working on the Foothill Boulevard Specific Plan, his employer at the time
took exception to adding more commercial space with that plan because he felt there was enough. The City
Council at that time acknowledged that viewpoint but went ahead with the Plan. Since that time they have had
more than an adequate supply of commercial land. Now they are being confronted by one application after
another for zone changes to develop commemial projects in areas not currently zoned that way, and felt this
would contribute to the downfall of small businesses and blight. He stated perhaps in conjunction with the
proposed land use and market study, they also need a City policy to encourage a developer that wants to
come to town with a new project to look over already existing properties to see if they could redevelop them
imaginatively.
Councilmember Curatalo felt they should also consider that people's shopping habits are changing and they
should look at establishing new premises of what shoppers expect, so he was in suppod of conducting a
study.
Councilmember Gutierrez stated there was no question that they need some guidance in this area, but was
concerned that they be delicate about it. He felt there were reasons why certain areas of town have some
vacancies. He felt there were a lot more people located east of Archibald than there used to be and when
they think about shopping, they do not always think about going to the west end of town for services. He felt
they will have more needs towards the east end of town, and felt the study would help to identify factors why
the east end of town appears more active than the west. He believed in the planning process, and felt the
attitude of the City towards the applicant needed to continue to be open and courteous. He has heard
statements made in the community that City Hall has a mere responsive attitude than in the past and they are
starting to get a good reputation.
Mayor Alexander invited comments from the public. Addressing the Council and Commission were:
Don Kurth, 10569 Apple Lane, supported Councilmember Biane's comments and felt it was important
to keep the small Mom and Pop businesses in town, because these were people that live and shop
in town. He stated large companies do not keep their profits in the community. He felt that vacant
spaces in shopping centers were a concem. He added that Rancho Cucamonga has not had a good
reputation in the past and people will not bring their businesses here.
John Van Doren, Corsica, stated he was appreciative that the Council and Commission have seen
the need to open the process and think about future planning. He felt the people in the audience
tonight were not just there to listen but to participate so felt it was not appropriate for the Council and
Commission to make decisions without first consulting with the ci'dzens, whether they were residential,
commercial or corporate. He did not think they should rely only on consultant.
Chairman Barker stated in regards to Mr. Van Doren's comment update the General Plan will have to be done
after a public headng. He stated they are only looking for the consultant to give them new data and material
instead of working from data that was fifteen years old. Once they had all that information a public headng
would be held.
John Van Doren stated he concurred but felt the public should be included pdor to the public hearing.
City Council/Planning Commission
Joint Meeting Minutes
April 25, 1995
Page 4
Chairman Barker stated the Commission recognizes in this instance it has asked for only a land use and
commercial market study which is only a small piece of everything that takes place. He felt a community
cannot function only as a service provider, and that there needed to be something more there, and they
needed to look at attracting jobs, which might be something the Planning Commission could help with when
they look at economic development.
B3. DISCUSSION OF MODERNIZATION OF GENERAL PLAN AND SUPPORTING DOCUMENTS
Brad Buller, City Planner, stated when amendments have been made to the General Plan they have been
done as addendums, and that a lot of the documents available at the counter are outdated. Some of the
materials they use to market Rancho Cucamonga are also old, and the Planning Commission felt they should
update the documents so they can be used as part of economic development. He stated the documents are
up-to-date in a sense, but the information is not easy to retrieve.
Commissioner McNiel ardved at 6:00 p.m.
Chairman Barker stated there are so many amendments and the process has become awkward because it
relies almost totally on staff's memory to know where anything is. They would like to see the new computer
system utilized also where a developer can come in and access information themselves.
Commissioner Melcher stated another aspect is that no plan is a fixed document, it is rather a take on the
conditions at the time it is written. Every plan needs to have periodic review and updating, and felt they
needed to review all the plans one by one and bring them up-to-date and then keep them current.
Mayor Alexander explained to the audience that there were many projects happening in the surrounding cities
that will have an impact on Rancho Cucamonga and how they wanted to be prepared for that. He stated they
were not there to discuss updating the entire General Plan, just a certain portion of it, and the purpose of that
was to avoid having piecemeal development that did not fit in with the direction of the City.
Councilmember Gutierrez stated they had discussed those issues at the last City Council meeting and felt the
Council was unanimous in their opinion that they need to complete the study and update the General Plan.
He stated as an example there was the Foothill corridor, and the dwindling vacant land between Haven
Avenue and the 1-15 freeway. He felt there was a trend pointing to Foothill as an area of greater activity than
other portions of the City economically. He had a vision of seeing commercial/retail and restaurants along
Foothill Boulevard, as well as more recreational uses. He was concerned that they did not shut the door on
any applicants while they were completing this study.
Mayor Alexander asked if conducting the study would preclude anyone from submitting a development
application.
Brad Buller, City Planner, stated it would not. He stated if an applicant came in and chose to apply, they would
still have to answer the same questions. He stated this was just a proactive effort by the City to do an
economic analysis and fiscal study that would help other developers to understand where they were at.
City Council/Planning Commission
Joint Meeting Minutes
April 25, 1995
Page 5
Councilmember Biane asked if this was the correct forum for identifying specific areas they were concerned
about. He stated a concern of his was that they do something to hang onto the older business in the City,
such as along the west entrance along Foothill Boulevard near Grove. Also another area he was concerned
with was along 4th Street.
Brad Buller, City Planner, stated when the Commission brought this to the Council's attention, it was because
of requests they were receiving for commercial along Foothill and commercial in the industrial area. The
question was where are they drawing the line and should they be drawing the line. He stated the scope of
services they will get from the consultant is dependent upon them. He stated the Commission has attempted
to address some questions that staff has tded to formulate into a general scope of services that they will ask
the consultant to answer. They did not want to say that this was only for Foothill Boulevard because they have
many other areas they will be looking at. He stated they tried to address some of the issues raised in the
Request for Qualifications, and when they select a consultant they will hammer out a Scope of Services and
then take it to the City Council for approval if it is in the allocated price range. If it is not in the price range
approved by Council, then they will look for another consultant that can do it, or they will negotiate a price.
He stated this ties in with Item B8 on the agenda.
Jim Frost, City Treasurer, stated the first City Council served as the Planning Commission for nine
months. Since then they had some very strong Council participants in the planning process, but
dudng the current years he felt that has dissolved so now the City Council as a group is not as aware
of what the Planning Commission does. He felt part of this process needs to be for the Council to re-
evaluate the process, not necessarily just change the documents. He stated it would take about
$200,000 to do this dght but they needed to start the process. He stated in the past they were dealing
with a seller's market and the City basically set the rules for the developers to follow, but felt since the
City has had a change in awareness that they are now in a partnership with the developers.
B4. DISCUSSION OF THE DEVELOPMENT OF POLICIES BASED ON PHILOSOPHY
Mayor Alexander felt they have covered some of this item in the previous discussions.
Councilmember Curatalo felt they needed to look at developing new assumptions and premises when they
think of planning.
Commissioner McNiel stated he had requested this item. He wanted to make sure that the Council and
Commission were talking about the same thing. He stated when the City first incorporated they had to draw
up a plan based on the information available and decisions had to be made on how the City was to be
developed. He stated the City is constantly under assault to make changes to the Plan, which was
acceptable, but in addition to that they are under assault to reduce their standards. He wanted to be sure that
the same philosophy that applied at the outset still did because he would hate to see the standards relax to
where they could no longer be proud of the City. He wanted to be sure that when they talk about standards
within the community, that those standards have some value and they will not be lowered just because
someone is being critical about Rancho Cucamonga.
Mayor Alexander stated the intent was not to reduce the standards, it was just to improve the process, which
staff has done already.
Councilmember Curatalo agreed that they did not want to see the standards change, they just wanted the
process to be more dynamic.
City Council/Planning Commission
Joint Meeting Minutes
April 25, 1995
Page 6
Commissioner McNiel stated they have made changes to improve the process and to move projects through
more quickly. He felt they were not as rigid as they were five to six years ago and felt they were more
cooperative now.
Councilmember Willjams stated one of the things she would like to see in the study was to look at things like
the project process, and just because someone has an idea does not necessarily justify that idea being
executed. She also felt the study would help to identify when a proposed project might not be appropriate for
the location selected by the developer and they can help locate a site more suitable for that project.
Mayor Alexander stated they were talking about a lot of items right now, but what they were going to be
focusing on was commercial land use and market study, not the way they do everything, and they were not
really addressing standards at this point in time. He felt it was to focus on where they were with their land use,
and that they need to take advantage of what was occurring around them, it was not to change the entire
General Plan,
Councilmember Gutierrez asked for an explanation of "standards."
Commissioner McNiel stated it is a philosophy. He stated they zone for certain uses. People approach the
City with uses that fit or don't, and if they don't fit, then they go through the process to try to make them fit.
He stated the standards are simply that if you were to look at a project, such as a Wienerschniztel for
example, the corporation will want to bdng in a 1969 design because that is what they have plans for. It is up
to the City to say that is not acceptable, their standards are higher than that, and to advise them that they are
looking for something more personal to the community. He felt that is in essence what has made this
community.
Councilmember Gutierrez stated there is no question that they don't want something from 1969, but that there
would be change over the years in design trends. He felt it was difficult to focus on future design trends, so
he was glad to hear they recognize the need to be flexible.
Jim Frost, City Treasurer, stated histodcally the Planning Commission took some hard stands and
the only feedback they got on that was by appeal to the Council. He felt Council would not want the
Planning Commission second guessing their political philosophies but rather to stick to planning.
Councilmember Williams stated she has heard from people that the Council should tell the Planning
Commission what they want, but she disagreed. She felt they picked the members of the Commission for their
expertise and that it was vital that not be water-downed by politics. She agreed that they should stick to their
standards, and then if something was appealed and the Council disagreed with the decision, then it was just
a difference of opinion in a particular matter. She stated the Commission should not try to second the Council
when making decisions.
Commissioners McNiel and Melcher thanked the Council for their support.
Councilmember Biane felt it was important to note that when they talk about making a commitment to stay with
the planning document that is in place, it has been mentioned that things are different now but the planning
document has not changed while the philosophy of the Commission has. He liked knowing that the Planning
Commission was still there and still have the leverage of the document and what it means to the future of the
community.
City Council/Planning Commission
Joint Meeting Minutes
April 25, 1995
Page 7
Commissioner McNiel stated because the General Plan has not been updated and is not current, and many
changes have been made in the City which am unrelated to the document itself, it puts a huge burden on staff
to process projects.
B5. DISCUSSION OF PLANNING VS. PROJFCT PROCFSSING
Chairman Barker stated this was meant to be an educational item, and asked if it was clearer to the Council
now after having viewed the video.
Commissioner Melcher stated it was important to realize that the staff function for planning has been seriously
weakened by attrition and lay-offs. He stated each year they get a Planning Department Program, and over
the last five years the list of Advanced Planning projects grows longer because new needs are identified, but
they are never able to take anything off of the list. He hoped that when the financial situation improves, the
City will not just view planning as something that is supported only by development, but will see the need to
strengthen the department because Planning was more than just development processing.
Commissioner Tolstoy stated he came on the Planning Commission a long time ago and some of the items
that were on the work program when Jack Lam was the City Planner are still on the list. At one time they did
not have enough time to address these items, new they did not have enough money, but he still felt that all
of these items were important.
Item B8 was heard at this time, but the minutes will remain in agenda order.
B6. DISCUSSION OF THE DESIGN OF ON-SITE ANCILLARY STRUCTURES
Item continued to May 30, 1995.
BT. DISCUSSION OF ZONING FOR RESIDENTIAL LOTS. I.E.. MINIMUM LOT SIZE. SIDEYARD AND
STREET SETBACKS
Item continued to May 30, 1995.
B8. DISCUSSION OF COMMFRCIAL I AND USF AND MARKET STUDY (Continued from April
1995 City Council meeting)
Brad Buller, City Planner, stated they were going to go with a Request for Qualifications and try to solicit four
or five consultants that they knew of that have done this type of study before, and from that list staff will select
one consultant and work with them to develop the Scope of Services. After that they will prepare a contract
City Council/Planning Commission
Joint Meeting Minutes
April 25, 1995
Page 8
to submit to the Council for approval at the first meeting in June. He stated nothing was final, but he believed
they would be successful in addressing the questions raised by the Council tonight and by the Commission
and hoped to keep it within the budget constraints.
Councilmember Biane wanted to be sure the $50,000 allocated would be enough to achieve adequate results.
Brad Buller, City Planner, stated they were aware there would be some constraints in regards to budget so
their approach was not to try to address every questions or ask this consultant to be the land use planning
consultant. They were simply asking them to be the resource data consultant to provide the date for the City
to analyze and make a recommendation from. He explained the type of information that would be provided.
Mayor Alexander asked if they would be involved in the definition of areas that would or would not be suitable
for commercial development in order to address the regional development that is occurring around Rancho
Cucamonga.
Jack Lam, City Manager, stated the consultant will be asked to at least look at everything that has been
mentioned tonight. They will also want the consultant to look at other things they might not have thought
about. He stated this was just a component to address the pressing need of commercial land use. He stated
this was not an entire review of the General Plan, which in other cities has cost around $800,000 upwards.
He stated the General Plan is made up of many components, and though they cannot afford to address all
of the components, they felt they could start with this one which was most pressing.
Don Kurth, 10569 Apple Lane, felt conducting the study was a good idea.
MOTION: Moved by Curatalo, seconded by Gutierrez to authorize staff to move forward with selecting a
consultant. Motion carded unanimously, 5-0.
Councilmember Williams suggested they continue the other items to another joint meeting and to look at the
proposed scope of services.
Brad Buller, City Planner, suggested they could meet during the fifth week of May to go over the proposal,
possibly on the 30th or 31st, at 5:00 p.m. again, then he could make any necessary changes in order to try
and have it on the Council agenda for the first meeting in June. He stated as he works through the process
he will keep the Council and Commission updated so that they will have time to provide feedback during the
whole process.
Councilmember Curatalo asked if there was a way to protect themselves from cut and patch consultants.
Brad Buller, City Planner, stated there were consultants that did that type of job but he felt they would be
capable of screening them out. He added they would be using other studies as resources.
C. COMMUNICATIONS FROM THF PUBLIC
C1.
David Dennis, 6816 Padova, stated consultants were good but he would hate to see the Council sell
out their own City Planner who was a valuable resource, and felt they needed to be careful when
hiring a consultant because they were very costly. He thought if they were going to continue hiring
consultants in the future, instead they should funnel those funds back into the Planning Department
and hire staff and let them do the job.
City Council/Planning Commission
Joint Meeting Minutes
April 25, 1995
Page 9
C2.
Andrea Zeller, 9431 Manzanita, stated she has not heard any mention of using a Geographic
Information System. She felt Ontario was taking a lead in development because of their renowned
GIS system. She felt the City should put the money into a system.
Jack Lam, City Manager, stated the City has a GIS system, and it was more sophisticated than the one used
by Ontario. He stated they were in the process of installing hardware that would make that system more
accessible to the community. Currently it is used internally by staff and with the addition of the new equipment
it will provide the information quicker.
Andrea Zeller asked why were they spending money on a consultant then if they had the capability
of providing the same information through their GIS system.
Jack Lam, City Manager, stated the funds were not to produce geographic information, it was to do an
economic analysis.
C3.
Hormuzd Sethna, 14084 Hastings Ranch Lane, stated another resource is the residents. He felt staff
would have a better understanding of what the residents wanted.
C4.
Don Kurth, 10569 Apple Lane, read a statement which is on file in the office of the City Clerk asking
for the resignation of several Councilmembers.
D. ADJOURNMENT
MOTION: Moved by Williams, seconded by Gutierrez to adjourn. Motion carded unanimously, 5-0. The
Planning Commission voted on a continued motion to adjourn. Motion carded unanimously, 5-0. The meeting
was adjourned at 7:00 p.m.
Respectfully submitted,
Jan Sutton
Deputy City Clerk
Approved by the Planning Commission:
Approved by the City Council:
DFTAII FD SCOPF OF SFRVICFS/VVORK
The following tasks are expected to be an integral pad of the Scope of ServicesANork to
be accomplished as part of the contract.
Background and Analysis:
Commercial Market Demand Conditions. Trends, and Forecasts
Existing socioeconomic conditions and trends are to be described for the City
and the competitive subregional area. This information is to be used to forecast
Year 2000 and 2010 populations, household, employment, and income as
needed to establish future commercial demand growth.
Retail sales expenditure and leakage patterns, trends, and competitive market
areas are to be described.
Net employment and retail sales demand growth forecasts are to be prepared
for the subregional area.
Prepare tables of population, employment, and retail sales forecasts for the
subregional area.
Commercial Market Supply Conditions, Trends. and Forecasts
Inventory existing commercial uses within the City regarding type of use, facility
size, location and development plans, if any, and identify recent commercial use
closures based upon business license permits, as available.
Inventory existing competitive commercial uses within the subregional market
area noting their type of use, size, and location.
List all of the major development projects under construction, planned, or
proposed within the City and subregional areas.
Prepare tables of historic commercial
regional subarea.
Demographic and Fmployment Profile
use absorption within the City and
Key demographic conditions of relevance to commercial land use that shall be
provided are:
- Total Population.
Household Population.
Household Composition (age mix, type of household head).
Income Measures (medians and distribution).
Housing Tenure - owner/renter split.
Housing Unit Mix.
DETAILED SCOPE OF SERVICES/WOE
2
Population Forecasts and Future Commercial Potential-
Future needs of commercial activity within the City are expected to be based on
employment and population levels. Primary input to be used for future needs
of commercial activity will include:
- Recent Housing Construction Cycles.
- Status of Major Residential Projects in the Development Process.
- Regional Policy Recommendations by SANBAG.
- Employment Growth Forecasts.
City Policy-driven Adjustments associated with Housing Mix
Recommendations.
Fconomic Impacts on Fxisting Commercial Development
Identify, document, and quantify the potential negative impacts to selected
sectors of the local retail economy from additional commercial development.
Sources of Fiscal Impacts
Identify, document, and quantify the current major one-time and ongoing
municipal revenue sources affected by commercial land use development
including the retail sales tax, property tax, transient occupancy tax, business
licenses, transfer taxes and other taxes or charges.
Identify, document, and quantify the current major one-time and ongoing
municipal service costs affected by commercial land use development including
administration, public safety, community development, and other service
categories.
Commercial Site Inventory
Identify and document the characteristics of key developed commercial centers,
corridors, and subareas within the City and immediate primary trade area.
Include all retail centers of 5 acres or larger; any significant freestanding retail
or service businesses not located within centers; all office land uses on parcels
of one acre or larger; and all clusters of quasi-industrial services (i.e., auto
repair). Detailed acreage figures are to be presented for categories
of commercial land use.
Identify and document the characteristics of key undeveloped commercial sites
within the City and immediate primary trade area that are zoned commercial or
are located in zones where commercial uses are permissible. Information to
include: APN, size, zoning designation, and status of potential development
proposals provided in map and tabular form from an electron database. The
Ontario Mills center on the City°s southern border is very important.
DETAILED SCOPE OF SERVICES/WORK
3
Identify potential sites (5 acres or larger) for future land use changes for
commercial development,
Study Assumptions and Estimating Factors
This task completes the commercial market analysis, ~nalizes the market capture, the
fiscal impact, and site competitiveness assumptions and factors.
Commercial Site Development Options and Priorities
Prepare a list of all existing and potential commercial sites within the City
identifying the amount of permissible commercial development by type, location,
and amount. This list is to represent the full commercial development capacity
for the City through build out.
Analyze the competitive opportunities and constraints associated with each
site's ability to attract and capture future subregional growth of commercial
demand including market areas, location, adjacent uses, subregional
accessibility, visibility, and other competitive factors.
Prepare a ranking measure for each site reflecting the site competitiveness with
other sites in the City.
Market Demand Capture Assumptions and Factors
Analyze the competitive opportunities and constraints of the City to attract future
subregional growth in commercial demand.
Evaluate and express a range of potential future absorption of commercial
demand that the City may reasonably expect to capture by type of commercial
use including four types of retail, office, and hotel uses. These capture rates for
the City represent the amount of new commercial development that the City may
expect under optimistic and pessimistic competitive circumstances.
Fiscal Impact Assumptions and Factors
Analyze municipal operating expenditure costs and formulate the estimating
equations needed to project baseline operating expenses at current levels of
service.
Analyze municipal revenue patterns by major sources and formulate the
estimating equations needed to project baseline revenues with current funding
sources.
Analyze information related to current capital expenditure patterns including
means to finance capital improvements and the current public debt profile for the
City.
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Identify major existing and future revenue generating land uses in the City and
determine the: amount of revenue generated by each use, the amount of
municipal service costs incurred by each type of commercial use, and how these
may vary by geographic location.
Formulate Impact Model
Design a computer spreadsheet simulation model that projects the short (5
years) and long-term (15 years) net fiscal impacts associated with any market
supportable commercial development scenario,
Create the simulation model and conduct extensive testing to verify model logic,
accuracy, and performance.
Document the rationale for the model design, sources of information used to
estimate cost-revenue factors, and assumptions used to capture future
commercial demand.
Formulate the economic and marketplace differences (land value, sales, tax
revenue, etc.) between commercial development with the existing land use plan
(General Plan/Zoning) and the potential expansion of commercial land and
accompanying development.
Scenario Optimization Study
Formulate several alternate commercial development scenarios identifying the
proposed type, size, and period of development for each major site within the
City for each scenario. These scenarios would be formulated with assistance
from the City Planner.
Characterize each scenario, load it into the model, and generate key cost and
revenue impact estimates, projections, and measures for both the short and
long-term planning horizons. Each scenario output should include total
commercial build out capacity; the amount, type, and location of future
commercial development; and the net fiscal impacts of the scenario on the
municipal budget.
· Scenarios shall include consideration of the following issues:
Development of noncommercial sites along Foothill Boulevard (east of
Haven).
- Development of the Ontario Mills mall project on 4th Street.
Commercial Scenario Evaluation
Each of the above analytical tasks supply information and insights that have a
bearing upon possible commercial land use policies for the City.
Formulate criteria to select the scenario with a land use mix that optimizes the
benefits in the following areas:
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- Synergy among the selected commercial uses in the 'scenario.
- Net positive impact on City's budget.
- Ability to compete for commercial growth in the subregional market.
· Evaluate each scenario and discuss the strategic choices that face the City in
selecting a preferred commercial land use development strategy which
optimizes the benefits to the City's fiscal performance and economic vitality as
follows:
Maximum and minimum commercial land use acreage for future dates.
General locations for potential rezoning.
- Key economic sectors to target for strengthening in local commercial
development with notable constraints.
Report Preparation
· Prepare a draft report documenting the scenarios examined, the selection
criteria, the evaluation results, and the optimal commercial land use mix
scenario for Rancho Cucamonga. Submit 10 copies of the draft report for City
staff screen check review and comment by September 5, 1995.
· Based upon comments received from City staff by September 28, 1995, prepare
final report and submit 10 copies to the City as completion of the study by
October 19, 1995.
Meetings
· Attend five meetings:
- Kick-off meeting to initiate study.
- Progress meeting with staff in July.
- Progress meeting with staff in August.
- Planning Commission meeting in November 1995.
- City Council meeting in December 1995.
I:~FINAL~ECSCPE.WPD