HomeMy WebLinkAbout2009/10/12 - Agenda Packet - Library Board of Trustees - Special Joint LBOT, CC, Fire, RDAAGENDA
CITY OF RANCHO CUCAMONGA
CITY COUNCIL/FIRE PROTECTION DISTRICT/
REDEVELOPMENT AGENCY,
LIBRARY BOARD OF TRUSTEES AND THE
LIBRARY FOUNDATION BOARD
SPECIAL JOINT M FETING
Wednesday, October 21, 2009 ~ 3:00 p.m.
Rancho Cucamonga Cultural Center ~ Celebration Hall South
12505 Cultural Center Drive ~ Rancho Cucamonga, CA 91701
A. CALL TO ORDER
Pledge of Allegiance
2. Roll Call:
Mayor Kurth
Mayor Pro Tem Michael
Councilmembers Gutierrez, Spagnolo, Williams
President Coberly
President Pro Tem Amsler
President Davies
Vice President Gonzalez
Trustees Haddon, Hairston, Nagel Boardmembers Akahoshi, Amsler, Atkins,
Bowne, Clark, Filippi, Gilfry, Kendall, Leal,
May, Melillo, Pachon, White
B. PUBLIC COMMUNICATIONS
This is the time and place for the general public to address the City Council/Fire Protection DistricURedevelopment Agency, Library Board of
Trustees and the Library Foundation Board on any item listed or not listed on the agenda. State law prohibits the City CounciUFire Protection
DistricURedevelopment Agency, Library Board of Trustees or Litxary Foundation Board from addressing any issue not previously included on
the Agenda. The City Council/Fire Protection DistricURedevelopment Agency, Library Board of Trustees and Library Foundation Board may
receive testimony and set the matter for a subsequent meeting.
Comments are to be limited to five minutes per individual or less, as deemed necessary by the Mayor/ President /Chair depending upon the
number of individuals desiring to speak. All communications are to be addressed directly to the City CounciUFire Protection
DistricURedevelopment Agency, Library Board of Trustees or Library Foundation Board, not to the members of the audience. This is a
professional business meeting and courtesy and decorum are expected. Please refrain from any debate between audience and speaker,
making loud noises, or engaging in any activity which might be disruptive to the decorum of the meeting.
Over ...
C. CONSENT CALENDAR
The following Consent Calendar items are expected to be routine and non-controversial. They will be
acted upon by the City CouncillFire Protection District/Redevelopment Agency, Library Board of
Trustees and the Library Foundation Board at one time without discussion. Any item may be removed
by a Councilmember, Boardmember and/or Agencymember for discussion.
APPROVAL OF MINUTES: Special Joint Meeting, October 13, 2008
D. ~_~~~_~i~~0>ra ~3~~~s~~,.~~
UPDATE ON ITEMS BY THE LIBRARY BOARD OF TRUSTEES AND LIBRARY FOUNDATION
BOARD.
2.
Director.
Staff report attached. Update by Robert Karatsu, Library
I, Debra L. McKay, Assistant City Clerk/Records Manager of the City of Rancho Cucamonga, hereby
certify that a true, accurate copy of the foregoing agenda was posted on Wednesday, October 14,
2009, per Government Code 54954.2 at 10500 Civic Center Drive, Rancho Cucamonga, California.
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Update on Development
of Second Floor
of Paul A. Biane Library
C~ Victoria Gardens
October 21, 2009
STAFF REPORT
L]BR~1RY SERVICES DEP~1R'1'MENT
RANCIiO
Date: October 21, 2009 C,UCAMONGA
To: Mayor and Members of the City Council,
President and Members of the Library Board of Trustees,
President and Members of the Library Foundation,
Jack Lam, AICP, City Manager
From: Robert Karatsu, Library Director
Subject:
RECOMMENDATION
That the City Council take the following actions relating to the development of the second floor of
the Paul A. Biane Library at Victoria Gardens:
1). Formally approve the conceptual framework as presented by staff for the future development of
the second floor of the Paul A. Biane Library at Victoria Gardens.
2). Authorize staff to continue to work with the City Manager's office, Redevelopment Agency and
Library Board and Library Foundation to continue the preliminary design process and explore
options for eventual exhibit design, construction and operations budget of the second floor of the
Pauf A. Biane Library at Victoria Gardens, remaining cognizant of the evolving financial landscape •
in the future.
BACKGROUND
At the joint meeting of the City Council, Library Board and Library Foundation on October 13, 2008,
a presentation was made on the potential future direction for the development of the 14,000 sq. feet
of undeveloped space on the second floor of the Paul A. Biane Library at Victoria Gardens. The
concept of a "blended" space incorporating interactive exhibits commonly found at children's
museums with the best "traditional" elements (i.e. books, story time programs) of a public library
was introduced. The Council encouraged staff to continue with the planning process.
Just prior to this meeting, as part of the planning process for the second floor, the Library received a
grant from the California State Library in the amount of $50,000 (which was matched by the Library
Foundation) to conduct a needs assessment and feasibility study. Called "Rancho KIDS - A
Planning Process," the Library contracted with Gyroscope, Inc, a noted museum consulting firm to
conduct focus groups, survey the community, compile a needs assessment based on what they
heard from the community, and do a basic cost analysis for the construction and operations of the
second floor of the Biane Library.
While the feasibility study was being conducted, at the goal setting session of the City Council on
February 2, 2009, the first priority set by the Council for the Library was to continue with the
planning and development of the second floor of the Biane Library.
Based on Rancho Cucamonga Library statistics, a growing trend for early learning for families in
public libraries, and the 2009 Regional Needs Assessment data, the second floor is proposed to be
a blended space that integrates concepts, programmatic elements, and best practices from public •
UPllATE ON DEVELOPI\tLNT OF SECOND F]_OOR OF PAUL A. 131ANE LIBRARY AT PAGI? 2
VICTORIA GARDENS
OCTOBJsx 21, 2009
~ibraries and children's museums. Targeted to early learners, this highly interactive space will serve
as an engaging, creative, educational, multi-modal, playful experience for families that will spark the
imagination„encourage curiosity, and bring a sense of joy to families.
The space will feature interactive exhibits that highlight and reinforce learning in the areas of
science, performing and visual arts, literature, "Healthy, Mind, Body, and Earth," history, natural
science, cultures, etc. Through creative and purposeful play, young children and their families will
learn the importance of positive learning behaviors, empowerment, multi-generational interaction,
collaboration, celebrating successes, alternative learning styles, and library resources.
CURRENT STATUS
Based on the results of surveying 540 members of the community and conducting targeted focus
groups (an overview of the survey and the ensuing needs assessment as well as conceptual
framework for proposed "Rancho KIDS" space is attached), it was apparent that there is a genuine
interest in the Rancho Cucamonga community for the concept of a "blended" library model on the
second floor of the Biane Library.
Upon completion of the feasibility study for "Rancho KIDS", the California State Library awarded the
Library another grant entitled "Rancho KIDS -Phase Two" for $45,000 (which was again matched
by the Library Foundation) to begin prototyping small-scale interactive exhibits to be housed in the
Library to test "proof of concept." The Library has once again contracted with Gyroscope, Inc,~lhis
time to assist with the design, fabrication and installation of these prototype exhibits. It is
anticipated that these exhibits will be ready for installation by March 2010. ,
~EY PROJECT ASSUMPTIONS
There are certain aspects of the second floor "Rancho KIDS" project that should be addressed and
acknowledged. They are:
Based on the feasibility study and survey process done as part of the planning process
grant, the second floor of the Biane Library should be developed as a "blended model" of
interactive children's museum exhibits with the best "traditional" elements of a public library
(and not follow a strictly "traditional library" model) .
There will be an admission fee (undetermined at this time but in the $6-8 range) for the
second floor. (Provisions for free and "sponsored" admissions and/or "special family days"
will be addressed at a later date).
The second floor may require different open hours than the present Library (i.e. open on
Sundays, certain national holidays).
Unlike the feasibility study, there are no plans at present to create a new, separate entrance
to the second floor. (It would be cost-prohibitive and not felt to be essential to reach target
admission revenues).
CAPITAL COST ESTIMATES
Working in consultation with Pitassi Architects, architect of record for the Victoria Gardens Cultural
Center, tenant improvements for the second floor of the Biane Library would cost $2.0 million. This
would include architectural fees, 4,000 sq. feet of office space, FF&E for office space, HVAC
system for second floor, passenger elevator, pedestrian stairway, rest rooms, and basic
mechanical, plumbing and electrical infrastructure. Design, fabrication and installation of interactive
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UPDATE ON DEVELOPMENT OF SECOND FLOOR OF PA UL A. I3JANF_ LII3RARY AT PAGE 3 P4
VICTORIA GARDENS
OCTOBEx 21, 2009
exhibits would cost between $3 and 4 million depending upon the size, complexity, finishes, etc. of •
the exhibits.
OPERATIONS COST ESTIMATE
As part of their feasibility study, Gyroscope provided a pro forma operating budget for the first three
years based on comparably-sized children's museums and industry standards. Based on data
provided by Gyroscope and incorporating additional local numbers, here is pro forma operating
budget:
Calculated Estimated for
average for Rancho KIDS
similar-sized
existing children's
museums
Personnel (8 FTE positions; three positions would be $409,600 $400,000
full-time. One would be at the Community Services
Coordinator level and two ai a classification similar to
the Library Assistant I but without the management
benefits. Part-time positions would be in the range of
the Library Page, Recreation Attendant and/or
Recreation Assistant).
Fundraising expenses $32,000 $0
Public relations/marketing $31,200 $25,000
Education programs $24,000 $24,000
Administrative costs/interdepartmental overhead $25,000 $50,000
Facilities maintenance $100,000 $125,000
Rent or mortgage $41,600 $0
Exhibit maintenance $22,400 $25,000
Exhibit rental (this amount is target for Library $100,000 $100,000
Foundation to fund raise; what they raise is what this
amount will be)
Gift shop operations $18,400 $0
Other expenses (i.e. food services, office supplies, $50,000 $25,000
postage, utilities)
TOTAL $854,200 $774,000
Gyroscope also produced an annual income projection, again based on comparably-sized
children's museums and industry standards. Anticipated revenues for Rancho KIDS is as follows:
r+amissions revenue ~ $174,605 ~ $250,000 ~
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UPDATE ON DEVELOPMENT OF SECOND 1'LOOR OF PAUL A. BIANE LIBRr1RY AT Pncr 4
VICTORIA GARDENS
OcrosFx 21, 2009
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Birthday party rentals, classes, summer camps, etc.. $165,921 $80,000
Memberships $49,224 $50,000
TOTAL $389,750 $380,000
When factoring the pro forma operating expenses vs. the anticipated revenues, there is an annual
net cost of approximately $394,000. $100,000 of this amount is for travelling rental exhibits, which
could be adjusted upward, or downward depending upon admissions revenues. (It is anticipated
that any expense for rental exhibits would be borne by the Library Foundation and/or through
sponsorship opportunities. These rental exhibits are an important aspect of any children's museum
because it keeps the overall concept "fresh" and encourages repeat visitation).
The Library also sees additional revenue from grant opportunities (to date, the Library has received
over $100,000 in grant money to do the initial two phases of the Rancho KIDS project), unique
partnerships with organizations such as the Institute of Museum and Library Services and existing
children's museums such as the Exploratorium and Discovery Science Center, and at least for the
first two years of operations, strategic use of operating reserves as necessary. Finally, the Library
will also be exploring entrepreneurial endeavors with the California State Library (i.e. renting
exhibits to other libraries) as the Rancho KIDS, Phase Two grant-funded project evolves.
EXPANDING "TRADITIONAL LIBRARY" TO SECOND FLOOR
It should be noted that whether the second floor of the Biane Library is developed as a "traditional
. library" or as a blended space featuring interactive exhibits, the cost for tenant improvements would
still be $2.0 million. (HVAC system, passenger elevator, pedestrian stairway, public rest rooms,
MEP infrastructure, etc. are all required no matter how the second floor was developed).
If the additional 10,000 sq. feel were developed as a "traditional library' (as opposed to a "blended"
model), the cost would be approximately $2.5 million. (This cost is in addition to the basic tenant
improvements). Costs for the "traditional library' model would include book shelves, standard
FF&E, and books and other library materials (rather than for interactive exhibits). This budget
would not include any kind of themed elements like the first floor fiber optic ceiling, glass tree of
knowledge, etc.
If the second floor of the Biane Library were developed as a "traditional library', operations cost
would not be significantly different. (Maintenance costs would be the same, staffing costs would be
slightly lower and there would be no operating expenses for exhibit rentals although books become
a capital expenditure). If the second floor was operated as a "traditional library", there should be
slight increases in overall library revenues due to increased media rentals and fines and fees, but
the entire revenue stream as projected by Gyroscope from admissions, facilities rentals and
memberships ($380,000) would not be an overall part of the operations equation.
PROJECT TIME FRAME
Because of the current economic condition, it would be difficult at this time to try and establish a
start date for this project. However, based on conversations with both Gyroscope and Pitassi
Architects, here is how long design and construction for the Rancho KIDS project would take:
- Architectural and exhibit design. 12 months.
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UPDATE ON DEVELOPMENT OF SECOND FLOOR OP PAULA. BIANE LIBRARY AT PncE 5
VICTORIA GARDENS
OCTOBER 21, 2009
- Plan check. 3 months.
- Bid process. 2 months.
- Tenant improvement and exhibit fabrication/installation. 9 months.
- Exhibit shakedown. 1 month.
CONCLUSION
Staff will present a detailed conceptual framework and cost analysis to the City Council at the joint
meeting of the Council and Library Boards on October 21, 2009. Following the presentation,
questions and discussion with staff and the Library Boards will be encouraged. Atthe conclusion of
the workshop, staff recommends the Council to approve staff recommendations listed at the
beginning of this report.
Respectfully submitted,
Robert Karatsu
Library.Director
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INTRODUCTION
C~
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~~ANCHO CUCAMUNGA
F~e~~sil~i i ity Study for I;anch~ ~ I [~:~
ai the Paul A. Beane Library Rancliu Cucamonga
GYItQ~SCQpEINC
Jui7e 2009
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CNCIUULEUGMEN~!-S
Rancho Cucamonga Library Services Library and City Employees Local Stakeholders
Robert Karatsu Pamela Easter Masa Liles
Michelle Perera Kevin McArdle Eddie Hernandez
Nettie Nielsen Shawn Judson
Renee Tobin Rebecca Lawrence
California State Library Cara Vera Paul Hernandez
Bessie Condos Casey Marcarello Sally Hernandez
Suzanne Flint Angelica Trummell Chuck Savickis
Cindy Mediavilla Barb Tuckerman Jennifer Miranda
Linda Engelke
Isabel Guzman
Library Consultants Heather Fredr-ics GyfoSCOpe
Linda Remmers Adam Tuckerman Maeryta Medrano
Deborah Clark Lorena Espinoza Chuck Howarth
Peter J. Pitassi Linda Daniels Justine Roberts
Susan Sluka-Kelly Terah Gonzalez
Fabian Villenas Tim Phillips
Library Board and Foundation Francie Palmer April Banks
Sheri Nagel Erika Lewis-Huntley Janet Petitpas
Rebecca Davies Karye Hood Melanie Perlman Baron
Gino Filippi Carol Durkel
Bob Coberly Mandisa Tutt
!•:~ ncl~o R:IL'~S Fe~.~ibilFly Study
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INTRODUCTION
In February, 2009, the City of Rancho Cucamonga retained Gyroscope, Inc., to conduct a feasibility
study for possible new offerings for children and families at the Paul A. Biane Library. Known by
the working title Rancho KIDS, the project would add ahands-on, family-oriented experience to
currently raw space on the Library's second floor. Funded by a grant from the California State
Library, the feasibility study had the dual objectives of developing a process and evaluating a
concept for Rancho KIDS and also creating a model for possible use• by other libraries in the state.
PHASE 1 THE COMMUNITY NEEDS ASSESSMENT
Gyroscope's work, summarized in this report, was divided into two phases. During the Community
and Regional Needs Assessment phase, Gyroscope collected data from a variety of sources in order
to understand the need for a new educational offering, the degree of community interest in such
a project, and its appropriate niche. These sources included:
Interviews with community stakeholders
On-line and paper surveys of residents of the community
Focus group interviews with local residents
A review of U.S. Census data for Rancho Cucamonga and the region
An assessment of other cultural attractions in the region, including site visits to selected
institutions
^ A study of other children-oriented attractions in libraries nationally that might serve as
useful models and benchmarks.
CHARACTERISTICS OF THE COMMUNITY
As reflected in U.S. Census data and other sources, Rancho Cucamonga is skid-friendly city with
a high proportion of families with children. There are 162,896 children living within ten miles of
the existing Cultural Center, 472,512 within twenty miles, and a staggering 1,282,786 within just
35 miles.
Rancho Cucamonga is an upscale community with household income well above the r+ational
average. This demographic profile-an affluent community with a high percentage of children-is
highly favorable for development of Rancho KIDS.
THE NICHE
There are a number of attractions for children both Ut~itl~in Rancho Cucamonga and nearby. "those
in the immediate vicinity include the Victoria Gardens Kidz Club and the Lewis Family Playhouse.
Rancho KIDS should be designed to complement and enhance these two attractions.
283 Fourth street, Suite 201, Oalaand, CA 94607 I 510.986.0111 I gyroscopeinc.com
Rancho Cucarno~ya
Nearby, there are three children's museums within 25 miles and thirteen museums dedicated to
• other disciplines such as art, science, and history. Further afield are such major attractions as
Disneyland, Legoland, and Sea World.
These attractions suggest that Rancho KIDS' appropriate niche is local, with an audience drawn
primarily from a 20-mile radius, with anernphasis on families and children.
THE SURVEYS
During Phase 1, Gyroscope conducted on-line and paper surveys of 540 members of the Rancho
Cucamonga community, drawn from lists provided by the Paul A. Biane Library, Victoria Gardens
Mall, and Spotlight News, an electronic newsletter about the Cultural Center activities. Gyroscope
also conducted intercept surveys at Victoria Gardens Mall and focus group interviews with Library
staff and community stakeholders.
Gyroscope found broad consensus across these groups on the following points:
• The five surveys completed during Phase 1 all show a high level of interest in the Rancho
KIDS project.
• A majority expressed interest in a hands-on children's museum or science center at Paul A.
Biane Library.
• Respondents emphasized a desire for family-oriented learning experiences.
Respondents indicated that they would drive up to 30 miles to take their children to a
children's museum.
I'ariicipants indicated that they would be willing to pay for the Rancho KIDS experience.
A significant number of respondents did not know that there is a library at the Victoria
Gardens Mall, highlighting the need to raise visibility through means such as architectural
interventions and improved signage.
BENCHMARKS
Because the Ixoposed Rancho KIDS project is neither a traditional library nor- a traditional children's
museum, Gyroscope reviewed data from seven libraries nationally offering or planning to offer
non-traditional services. Of the seven, six are up and operating and one is in the planning stages.
Among the key lessons from these institutions are the following:
Libraries are increasingly taking on expanded roles in their communities that go beyond
traditional accessto books and information. The new roles emphasize community-building,
reading readiness, science literacy, and life-song learning.
Several libraries nationally include or are planning to include interactive exhibits as part of
their mix of programs, and the trend appears to be accelerating. Paul A. Biane Library has
a chance to play a leadership role in this regard.
All of the libraries we surveyed decided to embrace non-traditional strategies in response
to a combination of community need and a desire to push the boundaries of library services
to become a "next generation" library.
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Of the five currently up and running, all but one report that tl~e~~ Iia~,E achie~~ed and •
exceeded their original goals beyond initial expectations.
These non-traditional libraries report that models outside the librar~~ Iuwe i:ncwen helpful
in developing new services and programs.
In addition to studying other libraries, Gyroscope identified seven children's museums chosen for
their similarity to Rancho KIDS in terms of size and the communities they serve. These seven
serve as the basis for developing a visitor experience concept, staff plan, and pro forma operating
budget for Rancho KIDS.
PHASE 2 DEFINING THE MODEL
Based on the results of Phase 1, Gyroscope then developed and tested a possible model for Rancho
KIDS. The dimensions of the new model include:
Definition of the audience
A Blended Model: Key strategies for a museum in a library
A concept for the visitor experience
Architectural implications
Capital and operating budget estimates
Economic impact analysis
THE AUDIENCE
The Library's current attendance is primarily made up of families and school children on field tril:,<_..
This, combined with the community's expressed interest in expanded opportunities for family
learning experiences, suggests that families should be the primary audience for Rancho KIDS,
with elementary school groups as an important second audience. Nationally, children's museum
audiences attract children from newborns to six years old, which Gyroscope believes to be the
natural audience for Rancho KIDS. However, there is significant interest in the community for
experiences for older children as well.
A BLENDED MODEL
Rancho KIDS will allow the Library to expand children's services, add extra programming space,
connect the two floors of 6 iane Library, offertwo integrated sets of services, and build on partnerships
among the Theater, Mall, Library and schools. Rancho KIDS should offer a complementary set of
services that builds on what the library already offers and extends the Library's ability to serve its
audience. A children's museum within a library should have unique characteristics that distinguish
it from children's museums in other settings. In particular:
Asthe California State Library Early Learning with Families initiative points out, encouraging
children and families to learn together in a joyful, active environment sets the stage for a
lifelong love of learning. Rancho KIDS will provide just such an environment.
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283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.886.0111 I gyroscopeinc.com
Rancl~~o Cucamonga
• Rancho KIDS should support the development of basic building blocks of learning, with
• emphasis on early learners and reading readiness.
As a library/museum, Rancho KIDS can serve as a bridge connecting children's playful
learning with adult interests in the world. Together, the library and museum support a
diverse range of learners and learning styles beyond what either alone could achieve.
• The library and museum are mutually reinforcing. The Library can serve as a barometer
of public interest and a resource for topics and activities that the museum can build
upon, while the museum adds new ways of learning beyond the tradition of books and
reading.
THE APPROACH: WONDERLAND
To test the strategies described above, Gyroscope has developed a concept for Rancho KIDS with the
working title Wonderland. This cluster of nine exhibit zones is designed to encourage exploration
and experimentation. Visitors can make original creations and incorporate them into the galleries,
thereby both encouraging and celebrating children's creative expression. Children gain experience
with basic building blocks of creative and critical thinking, including collaboration and negotiation.
Layered throughout are experiences that reinforce skills development-motor skills, language arts,
and math skills for the children, parenting skills for adults.
Wonderland offers:
• A place that fosters the imagination and gives visitors perr~nission to dream
- "I wonder.....?!"
• An environment that encourages visitors to be creative and which helps visitors to see the
power of their own imaginations.
• An attitude of welcome where ideas can be expressed, shared and respected.
• An environment that encourages children to tell their own stories.
• Opportunities for independent exploration as well as places to share learning with peers
and adults.
• Materials and tools that are open-ended, multi-modal, and which allow for self-direction
and self-expression.
• A mix of many different cultural traditions.
• Settings that encourage the meaningful use of language, letters and writing.
The major exhibit zones are:
• The f_nchanted Tree and Climbing Structure
• The Room of Shadows
• Market: The Great Hall and Kitchen
• Tot Spot
• Water lone
• Dramatic Play: Time Travel Theater
• Science Studio: The Alchemy Lab
• Art Studio
• Changing Exhibitions Gallery
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ARCHITECTURAL IMPLICATIONS •
Gyroscope developed six possible ~rcl-,itFCtin~l concepts and operating diagrams for cor,sideratier,
by Library staff, testing varying degrees of integration of the Library and museum elements anu
varying strategies for entry and visitor circulation.
Of particular importance is the entry sequence and its impact on visibility and attendance. At
present the Paul A. Biane Library is not highly visible to passersby, and many mall visitors are
unaware of the Library's presence. To solve that, Gyroscope has proposed a dramatic new, separate
entrance that would serve to identify both the Library and Rancho KIDS. Our attendance estimates
for Rancho KIDS are based on this concept and assume much higher visibility than at present.
Gyroscope has also explored options that would allow Rancho KIDS to remain open during hours
when the library is normally closed, such as Sundays, Mondays and holidays. If Rancho KIDS
were to close on Sundays and holidays, attendance projections vdill be significantly lower, and the
operating assumptions in this report would change dramatically.
FINANCIAL IMPLICATIONS
Based on review of comparable museums in other communities as well as on the particular
circumstances ofi the Paul A. Biane Library and Rancho Cucamonga, Gyroscope projects the
following operating assumptions for Rancho KIDS in a stable operating year:
Annual attendance: 70,000
(first year attendance is likely- tr~ tie I~iglie~i than in ~~ stablF year Niue ro the c>:, itemerit
surrounding opening.)
Operating Budget
Annual operating expenses: $600,000
Annual earned revenues: $330,000
Operating subsidy: $270,000
Personnel: 7 to 11 full-time equivalent staff, depending upon the extent of floor staffing.
These positions are a net increase above the Library's current staff plan.
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283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.01 i 1 I gyroscopeinc.com
Rancho Cucamonga
. ECONOMIC IMPACT
Gyroscope estimates the economic impacts of Rancho KIDS on the local economy to include:
Expenditures by visitors $487,000
Expenditures by Rancho KIDS $270,000
Full-time equivalent jobs 17
Resident household income $508,000
Local & State government revenues $55,900
These values refer to jobs and revenues generated in tl~e community as a result of the activities
of Rancho KIDS and its audiences. Thus the 17 jobs includes employment at Rancho KIDS itself as
well as jobs generated at the Mall or elsewhere in the community. For an explanation, see the full
report.
In addition to these quantitative impacts, Gyroscope has identified the following additional benefits
provided by the project:
Impacts on the community. By helping to make Rancho Cucamonga an attractive locale
for families and businesses, Rancho KIDS contributes to property values and the City's
economic base.
Impacts on Paul A. Biane Library. Rancho KIDS will expand attendance, promote reading
readiness, and extend the library's existing services, with benefits both pedagogic and
economic.
Impacts on Victoria Gardens Mall. Rancho KIDS will support the Mall's reputation as a
i~mily-friendly destination. The synergy between Rancho KIDS and VG Kidz Club should
iESUIt in an overall boost to attendance at the Mall over and above visitation to Rancho
KIDS itself.
Impacts on Lewis Family Playhouse. To the extent the Playhouse chooses to focus on family
audiences, Rancho KIDS could have a significant impact on attendance. Collectively, the
Playhouse, Rancho KIDS, Paul A. Biane Library, and VG Kidz Club are mutually reinforcing
attractions.
THE OPPORTUNITY
It is clear to the planning team that Rancho Cucamonga has strong potential for a family centered,
educational experience. With its focus on quality and safety, the city is well positioned to create an
offering that will appeal to the region's young population and families. Local families are looking
for additional experiences in their own "Town Square". Participants in the VG Kidz Club program
want more opportunities for their family time and do not currently use the Cultural Center in large
numbers. The Library's culture of inquiry and curiosity is a good foundation on which to build. In
addition, the Library has a track record of successfully taking risks, showing leadership for new
ideas within the field, and enthusiastically embracing growth and change.
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G 1' Pt o~ C O P E I ICJ t
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CONCEPTUAL PLAN
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'?5~~~~1i~;- ;}Li~c~,- ion ?~Uf-iCi~o ti;EGc
f the Fail A E~iane l ibraiy, Rancho Cup an~unga
Phase II
Rancho KIDS Concept
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,June 2009
Rancl7o KIDS Feasibility Study P1
~uivcE~a KN~~S ac~~vc~E~ •
Rancho KIDS will allow the Library to expand children's services, add extra programming space,
connect the two floors of the Biane Library, offer two integrated sets of family oriented services,
and build on partnerships between the Theater, Mall, Library, and schools. In addition, Rancho
KIDS will create a unique environment that could become a model to other libraries in the state.
Three important developments affecting libraries in general, and in which the California State
Library is investing, have been very important in the development of the Rancho KIDS concept:
1. The first of these is Early Learning with Families (ELF). ELF refers to an emphasis on joyful
parent-child interaction in a learning environment. To date, this has often taken the form of
story time, activities, and sometimes toys incorporated in the children's room.
2. The second is the idea of libraries as "the third place." This is a way of saying that the
goal for the Library is to be the destination for families in their communities, second only
to spending time at home and at work. This dovetails with ELF in that there is a need for
increased experiential opportunities for families with young children, and offering those
experiences will attract repeat users to the Library.
3. The third trend is a shift from thinking of libraries as places that hold books to expecting
more. There is interest in finding ways for libraries to suppn;t ~; range of learnirr_n style,
including reading, but also other modalities.
•
Rancho KIDS is a departure from traditional library progranu»inu. V~rhile there are oppcrtunitie~
to see books and literature as a jumping-off point, the idea is to also support active learning
and exploration through exhibits, hands-on activities and workshops. It is envisioned as a place
where children can learn safely, make mistakes, and be honored for trying. Here, the environment
encourages imagination so that, as Michelle Perera, Assistant Library Director, put it, "dreaming
and learning can happen together."
As California State Library Consultant Suzanne Flint described them, libraries are about wonder,
and the beauty of a library is that you can be wondering about anything and find a resource to
support your curiosity. Rancho KIDS will add a dimension to this of trying, doing, and figuring out.
The goal is to ignite a passion for learning in children and to have adults celebrate their successes
and cheer them on.
There are many possible themes that Rancho KIDS might address including science, safety services,
cooking, culture, arts and crafts, performing arts, and building on a new city initiative called
Healthy Rancho Cucamonga.
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THE BLENDED MODEL •
Rancho KIDS i5 not ~ partnership het-teen ~ nruseurn and ~ library but rn aciditic~nal sei e>f services
offered by the Library. The key strategies focus on how a children's museum that is part of a libr ai ~~
is uniquely informed by that relationship. The strategies position Rancho KIDS as a complementary
set of services that builds on what the Library already offers, and that extend the library's ability to
serve its audience. These are long-term and stable approaches to the museum and do not change
even when themes or exhibits change.
The key strategies also address the goals of the California State library Grant, which is looking at
Rancho KIDS to serve as a replicable model and how it can be applied to any library that wants to
offer amuseum-style program as part of their services.
The Strategies begin with the big picture of thinking about what libraries do, and marry that to
California State Library initiatives, in particular to the Early Learning with Families (ELF) initiative.
The strategies then drill down into specifics of audience, and unique opportunities that are only
available because the children's museum is growing out of the Library system.
As these strategies make clear, a children's museum that is developed as part of a library isn't like
a children's museum that might exist in another community, but something special. A project like
Rancho KIDS is not a library and a children's museum, it's a new model.
Following are the six Key Strategies for Rancho KIDS:
1) A blended library and museum creates an environment that supports a diverse range of
learners. The museum provides a place for active exploration where visitors can learn
through sensory and gross motor experiences, and by coming into contact with real things.
This is a place to put ideas into actions, and to touch, try and smell. In this way, the museum
experience adds more modes of learning to the Library and complements it. There are many
ways to learn -kinesthetic, constructive, social, experiential etc. The blended model rounds
out the offerings that support a range of learners with different strengths and levels of
development.
2) The California State Library Early Learning with Families (ELF) initiative offers a strong
argument for the importance of building a lifelong learning community. A library/children's
museum is founded, in part, on the belief that encouraging children and families to learn
together in a joyful, active environment, sets the stage for a lifelong love of learning. This
is at the core of the mission for both museums and libraries, and provides a strong basis for
library/museum collaboration. By providing opportunities for adults and kids to do things
together, and creating experiences that appeal both to adults and to children, alibrary/
museum is one robust strategy for implementing this goal.
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G Y R O S C O P E
Rancho KIDS fe~asil iliiy Stu~1y
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•
3) Support the development of basic building blocks of learning. Described by the Institute for
Museum and library Services (IMLS) as "core skills", these information and communication
skills; thinking and problem solving skills, and interpersonal and self-directional skills are the
basis of habits of mind that carry through into adulthood and set children up for success as
lifelong learners. Supporting positive learning attitudes and giving youngsters an opportunity
is practice learning behaviors are part of what museums do particularly well. The self-
riirected, exploratory and problem solving environment of hands-on exhibits facilitates such
behaviors as: being curious, asking questions, experimenting and taking risks, learning how
to learn, persistence, frustration tolerance, collaboration etc.
4) A library/museum can serve as a bridge connecting children's playful learning with adult
interests in the world. Library audiences are broad and inclusive. A library/museum also
should address the whole library audience, not just children, or even families. As a place
where adults can follow their interests and participate as active learners with their children,
a library/museum serves as an extension of the resources of the library and continues the
tradition of being a place where a patron can ask any question. In this way, alibrary/museum
can honor the curious investigations of a young child as well as those of an adult learner.
5) A museum based in a library can add new functionality to the library itself. By using some
mobile components that can be moved out of the museum and into the library for a special
event, or- by incorporating artifacts and visitor-made work into the library, for example, the
museum can enhance the experience of patrons browsing for books. The web is another
place where the museum can add interactivity and visitor participation opportunities that
are in-line with the style of hands-on exhibits. The more that the museum and library cross
pollinate ideas and materials, the more the library/museum functions as a blended set of
services designed to provide the best possible learning regource for its community.
•
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6) The library can serve as a barometer of public interest, and a resource for topics and activities •
that the museum can build on. Knowledge about audience interests and book circulation,
for example, might help to inform activities and exhibit themes. This dynamic relationsl~il~
allows the museum to be responsive to shifts in visitor interest. It also allows the museum to
move beyond simply raising awareness about important local issues to promoting dialogue,
improving understanding, and moving its audience toward action.
l IBRARY l INK EXPERIENCES
Library Link experiences link Rancho KIDS to the Library through literacy, language, research,
and books. The Library will also have activities that link it to the Rancho KIDS experience.
These might include areas where books related to exhibition themes are displayed for
circulation, art projects that have been made upstairs and installed in the Library, and even
video of Rancho KIDS which plays on the Library's existing large flat screen.
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•
The primary audience for Rancho KIDS is families with children newborn to seven and their
caregivers. We increasingly understand the importance of the social relationship in learning. As
part of its work to strengthen playful learning relationships within families, the Rancho KIDS
project will be designed to support social exploration, discussion and collaboration.
Newborn to Three
For children newborn to three, Rancho KIDS will offer age appropriate opportunities to explore,
discover, investigate and imagine. There will be one, dedicated early childhood space for the
youngest visitors aged NB-3 and their adults, as well as early childhood experiences throughout
the museum so that families can stay together.
Four to Seven
Children between the ages of four and seven will be attracted to the broad range of exhibits and
programs that are offered at Rancho KIDS. Key spaces will be targeted at this age group, which will
also make up the majority of school age visitors. Programs specifically designed to serve families
with children in this age range will include after-school and weekend offerings (including family
workshops and multi-visit classes), fairs and special events.
Caregivers
Programs and exhibits will be designed to encourage parents, grandparents, and other caregivers
to actively engage with their children. They v,~ill support social learning experiences among family
and friends in which learners of differing ages, experiences, and abilities can help each other. T-hey
will help parents develop the skills to recognize the learning in children's play and to support their
children in stretching beyond their current capabilities.
In addition, adults will be addressed as an audience in and of itself through the Current Events
Connections, described later in this report.
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Local Colleges
l~he Rancho Cucamonga Library has existing relationships with local college library studies
departments and has worked with library students in the past. Moving forward there is an
opportunity to expand these relationships to include education students and design students as
well as students in arts administration. Rancho KIDS could involve local students as floor staff
and in program planning and facilitation, involve design students in prototyping, and work with
students in arts administration as interns in the administration of the museum function. These
relationships can contribute to the development of a stable volunteer group for Rancho KIDS.
Schools
During the day, school age children will be available to visit Rancho KIDS in school groups. Currently,
the Library welcomes school groups for tours. The Rancho KIDS school program would likely be
structured to support local school curriculum and include some combination of free exploration of
museum exhibits and focused activities onpre-selected themes. Rancho KIDS' conceptual framework
links strongly to local school curriculum.
Other Victoria Gardens Tenants
Both the Theater and the Mall offer potential partnership opportunities for Rancho KIDS:
Theater: while the family and children's programming at the Theater is currently a prime,,
audience, the increase in children visiting the Cultural Center offers a natural opportunity to
develop new partnerships with the Theater. These may take the form of coordinated theater
shows and special exhibitions, joint tickets that encourage visitors to use both facilities at the
Cultural Center, or co-hosting special events.
The Mall: the mall is clearly positioned as a place for families. It has a well developed family
audience with many children in the target age range of Rancho KIDS. In turn, Rancho KIDS
visitors will find the mall to be the most convenient place to get lunch, or a gift. Developing
cross-promotions so that mall users are aware of Rancho KIDS, and Rancho KIDS visitors
know about the amenities available at the mall, will be critical to realizing these synergies.
Local Government
The conceptual framework for Rancho KIDS supports local government initiatives including the
Healthy City initiative and a developing focus on local food and heritage-
Industry
• Links with the local food, craft, health, and alternative energy industries.
• Support for exhibitions and programs related to local industry.
• Free or discounted services or products for exhibitions and programs.
• Dynamic individuals who might be able to appear at the Museum and discuss their work
during special events, seminars, or symposia. •
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Phase II
Description of the Concept: Wonderland
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~~.~CKlPTION OF ! IiL GUfVCEPT: WQNDERLA~
Overview
Wonderland positions Rancho KIDS as a world of possibility and imagination. Each exhibit offers a
new, surprising space that encourages exploration and experimentation. Visitors can make original
creations and incorporate them into the galleries, customizing the environment. In this varied,
intriguing and perpetually changing landscape, the emphasis is on setting the imagination free.
As visitors gain mastery over unfamiliar challenges they also gain confidence having and following
through on new ideas. Success in tackling new situations and playful curiosity translates into
visitors' ability to listen, lead and learn throughout their lives.
Visitors gain experience with basic building blocks of creative and critical thinking. Layered into
this are experiences that reinforce skills development -motor skills, language arts, and math.
Wonderland offers:
A place that fosters the imagination and gives visitors permission to dream.
An environment that encourages visitors to be creative and which helps visitors to see the
power of their own imagination.
An attitude of welcome where ideas can be expressed, shared and respected.
• An environment that encourages children to tell their own stories.
Opportunities for independent exploration as well as places to share learning with peers
and adults.
• Materials and tools that are open-ended, multi-modal, and which allow for self-direction
and self-expression.
• A mix of references from the traditions of many cultures.
Settings that encourage the meaningful use of language, letters and writing. Word-rich
environments that support the literacy with the purposeful use of language.
Library Links and Current Events Connections
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Platforms and cones:
-Through a series of workshops, web conferences and conference calls, the Library Team and
Ticketing and Orientation: Journey Books
Vertical Element: Enchanted Tree and Climbing Structure
The Room of Shadows
E Market: Great Hall and Kitchen
• Tot Spot: The Nest
t Water Zone: The Moat
Dramatic Play: Time Travel Theater
• Science Studio
• Art Studio: The Keep
Changing Exhibitions
Gyroscope developed this set of platforms for Rancho KIDS. It is organi2ed into a series of Zones,
each of which is made up of a platform (the infrastructure in that area) and a theme. This approach
allows activities, which are layered onto the platform, to be changed without having to remove
the entire infrastructure of an exhibit. Following is a list of the Platforms and Zone titles for each
exhibit area within Wonderland:
In the descriptions that follow, certain activities are marked with the letters "LL" which designate
experiences that link Rancho KIDS and the Library (Library Link).
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Rancho KIDS Feasibility Sturly I]28
DESCRIPTION OF TYPICAL VISITOR EXPERIENCES
1"icketing and Orientation: Journey Books
I wonder where we should go today?
Visitors can pick up a Journey Book as they enter the
Museum. Journey Books contain a map of the exhibits,
a guide to age appropriate activities, and suggestions
for projects that visitors can do at home to extend
their experience. Visitors are encouraged to write
down their favorite exhibit of the day and something
they did that was surprising or demonstrated an
accomplishment.
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vertical Element: Enchanted Tree and Climbing Structure
I vronder what's up there?
Farr Enchanted Tree connects the lower and upper floors of the Library visually, physically, and
conceptually. On the first floor this is a special place for families to read and connect. The branches
display children's books, soft puppets, and even art projects. The tree can be re-themed seasonally
to promote Library programs and events.
From inside Rancho KIDS on the second floor, the Enchanted Tree beckons visitors to explore:
Along the way, they discover secret hiding places, nests, and wormholes.
• Dancing lights on the branches entice visitors to test their courage.
As they explore, visitors' actions trigger sound effects encouraging further investigation.
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G Y R O S C O P E I N
Animal House
Rancho KIDS Feasibility Si.udy
The Room of Shadows
I wonder what's in there?
This darkened space is ideal for exploring light and shadows. Visitors can:
Dress up in costumes and freeze their own shadows on the wall.
Flick a light switch to turn white light into black light and reveal hidden creatures lurking
in the corners.
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Market: Great Hall and Kitchen
• I wonder what that smell is?
Enter the Great Hall and Kitchen and see where food is prepared. Cook a meal at the "glowing
fire". Find out how to cook mealworms, cockroaches, snakes and other unusual food and serve
them to your parents!
The Nose Knows! -Tapestries
hung froi~i the walls turn out
to be painted with spices. See
how many you can identify.
Kids can create pretend food
dishes from "recipes" like
"Smiley Veggie-Head" or
"Mouse on a plate" using
magnets.
Count and weigh locally
grown foods-olives, oranges,
and grapes-and sort items by
color, shape and size, as you
restock the pantry.
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The Amazing Castle
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Rancho KIDS Feasibility StucJy p32
Tot Spot: The Blest .
I wonder what that feels like?
Nestled in a protected area of the Enchanted Tree, the nest provides a tactile space for the youngest
',fisitors.
Low lying roots create opportunities for the crawling and early walking set to explore and
hone their emerging gross motor skills.
r Mud mats create an interesting path to follow or mysterious footprints to count and
track.
t A series of motion-activated sound loops create a delightful auditory dimension.
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lh~ater Zone: The Moat
• I wonder how they do that?
71 pis bubbly, frothy moat is filled with green slime (actually, bubble solution)!
A drawbridge built over the
moat provides a platform from
which kids make body-sized
giant bubbles.
On one side of the moat is a
sandy shore filled with multi-
colored Delta Sand for sculpting
into sand castles and mythical
creatures.
Visitors can climb up a secret
winding staircase in an adjacent
tower and blow more bubbles
over the moat below.
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Dramatic Play: Time Travel Theater
I wonder what it's like to be King Arthur?
A stage allows children to produce their own informal music, dance and theater performance and
a large green screen sets the stage for dramatic play.
~ Walk through a hall of mirrors into
the Time Travel Theater.
Use the Green Screen to select the
place and time you wish to travel.
Step into Aladdin's Magic Cave,
King Arthur's Castle, Isis's Egypt, or
Kuan Yin's China.
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Peter Pan and Shadow Puppets Performance
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Science Studio
wonder what will happen?
In this lab visitors experiment with the ancient arts of alchemy as they build their chemistry skills
by conducting pH tests, making invisible ink, and mixing common household materials to create
dramatic billowing smoke.
Measure and weigh items. Use scales
and a balance to determine which
stones are the most likely to contain
precious gold.
Build a ball run and test different
sizes and weights of marbles on a
customized course.
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Art Studio: The Keep
Enter The Keep and find hidden
treasures from around the world and
times past. Use these materials to create
hanging objects for the Enchanted Tree,
or create geometric mandalas that can
be incorporated into the Great Hall.
Materials can also be sorted, counted,
and arranged into patterns as visitors
explore them.
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Changing Exhibitions
• I ~.vonder what's new?
A changing exhibition gallery can house such
rental exhibitions as Clifford the Big Red Dog;
Ready, Vet, Gol; CSI: The Experience; Goose
Bumps: The Science of Fear; or Circles. Rancho
KIDS can also use this space to host an annual
Safety Services event in coordination with a
visit from the fire truck in the Courtyard.
C51 Exhibit
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fABIE 1 TYPES OF ACTIVITY
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FEASIBILITY
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• RANCHO Gl1CAMONGA
Feasibi I ity `study for F~ancho K I X75
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Phase I
Children's Museum Benchmarks
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Rancho KIDS FeasiUility Study P42
CHILDREN'S MUSEUM COMPARABLES SUMMARY AND NARRATIVE •
(The data in this section are based, in part, on actual reports from seven similar museums in tl~e
United States (the "comps"). ]
Figures estimated for Rancho KIDS were also customized based on knowledge of the institution
and information presented by existing Library staff. Location, existing staffing levels, demand
for current programs and the development of the program, have influenced estimates presented
throughout this report.
Gyroscope strongly supports the use of comparison museums to develop operating profiles at
this early stage of planning, but we note that caution must be exercised because of the varying
accounting methods museums use. For example, some museums count grant income as earned,
on the grounds that they are providing a program or service and the foundation is paying for it.
Others count those funds as donated. Another example is that contributed and earned revenue
categories frequently do not contain exactly the same information across institutions. For this
reason, institutional 990 tax documents were reviewed along with information published by the
Association of Children's Museums, as the tax documents have a more narrow definition of income
and expense categories.
In planning a new museum, it is helpful to review the financials of comparable institutions.
Operating results for museums correlate closely with the type of the museum, size of the public
program, and size of the market. In addition, there are significant regional differences resulting
from different seasonal patterns and different economic conditions that affect the performance of •
individual museums. The seven museums selected as comps for Rancho KIDS were analyzed for the
size of their metropolitan region, type of community they are located in, and size of exhibitions.
SOUfi;@5
The financial data in this report is from the following sources:
• Association of Children's Museums Membership Directories (2003-2008)
• Museum Websites
• Association of Children's Museums Metrics Reports, published 2008
• Institutional 990s Gathered through GuideStar, 2005-2007
As will become apparent in reading this section, despite their similarities the benchmark museums
vary in operating profiles. These variations are in part a result of different business strategies. The
museums with the Highest attendance also tend to have higher operating budgets and higher
earned income. It seems logical that having higher attendance and higher earned income would
allow a museum to invest additional money in visitor amenities that would, in turn, encourage
higher attendance. And to some degree this is aself-perpetuating cycle. However, consistent high
attendance levels requires continual investment in programs, staff and marketing. Top-attended
museums tend to be more market-driven and visitor centered than less-visited institutions. In other
words, they plan for success, and they work hard to achieve it. For this reason, this report should
be viewed as a planning tool, and not as a prediction of actual results.
283 Fourth Street, Suifie Z01, Ualaand, CA 94607 I 510.956.0111 I yyroscopeinc.com
Rancho Cucamonga
Where special circumstances exist, notes about the institutions are included at the bottom of the
• chart, In addition, we focused on attendance, staffing, operating income and expenses. Those
charts are included in the appropriate chapters.
(ABLE fi: CHILDREN'S MUSEUMS COMPARABLES
Turaon ChYdrenk Museum Tucson AZ 1986 17,000 14,000 85,779 19A27 5384,871
ChNdren~ Museum of Wkstorr-Salem Winston-Sabm NC 20OA 22,500 11,874 75,858 9,268 $385,797
Fascinate-U Chldren's Museum Feyeltevile NC 1896 25,790 g,00D 39,494 5,809 5778,341
Kiddly CNkren's Museum Middletown Ci 1988 15,OOD 11,500 98,000 2,000 5163,718
Great t=xPlorabons St Petersburg FL 1987 30,OOD 18,000 181,000 10,000 ~OQ,li50
Kid City/Glezer Children's Museum Terripa R 1967 74,000 B,10D 32,748 5,579 5170,665
~~ Museum San Frerxlsco C A 1937 33,000 6,80D 83;437 12,937 598,926
Smallest 15,000 6,600 32,748 2,1X70 $98,(326
t 74;000 18,000 161,000 19,427 5602,560
A~~ 31,041 11,296 82,331 9,303 $283,256
uwuri ~rrarens mwseum $(1178,783 $30,185 5691,194 $638,766 $157.443 $138,916 $296,359
Children's Museum of Winston-Salem $512,133 $188,126 $1,120,884 $713,340 $267,432 ~ $267
432
Fascinate-U Children's Museum $297,030 $5,697 5353,950 $293,730 $38,876 $145,072 ,
$183,948
Kidcity Chlidren's Museum $508,100 SO 5559,615 $547,362 $32,020 $91,957 $123,977
Great Exploretions $1,216,690 $56,098 $1,458,323 $1,927,306 $736,147 $465,228 $1,201,375
KidClty/GlazerChildren'sMuseum 5591,616 $29,365 $736,120 $844,178 $263026 $365805 $628831
Randatl Museum $209,328 $82.542 5346,D90 $386,791 $166,330 $28,000 $194,330
Smallest 5209,329 50 $346,080 $293,730 $32020 m 5123,977
Largest $1,216,890 5188,128 $1,458,323 $1,927,306 $736,147 $465,228 512(11,375
Average 5563,384 $56,004 5752,311 5764,496 5237,325 5176.425 $413.750
$15D
$150
$100
$175
5300
E100
$300
5175
Tucson CfYlrfen's Muserxn $213,973 550A74 5160,266 542,4 5342,407 54% N tJ 2006
Ghldren's Museum of Wrrnslon-Salem $207,505 $69,300 $183,626 590,028 $445,906 63% N Y 2006
Fascnate-U ChYdr~'s Museum $78,772 $66,980 $1fiAB0 5109,782 37% N Auditorh~m 2007
Kkicfty Ctdkdren's Museum S6AO0 5297,192 597,542 5423,385 77% N N 2006
Great f=xpbrafiorrs $295,538 327,481 5259.957 S96,OSi 5725,931 36% Y $53,864 Y 2006
Kid CIA'/Gfazer ChNdren's Museum $40,756 $105,184 $69,407 Sp $215,347 26yo N N 2005
Randall Muserxn $156,978 510,896 $0 5192,461 50% Y 5680,000 Y 2006
SmalleM 540.756 $6,000 566,980 $0 5109,782 26% 6N $53,864
largest 5285,539 3105,184 5287,182 596053 $725,931 77% 2Y 5660,000
Average 5165,921 $48,156 5174,605 $48,224 $350,746 49% $366,832
NOTES
Kiddty Is fn the midst of a capital campaign and releases fiords to themselves through their campabn. This b explained but not listed h their 890x
Staff expenses are krduded in Furdralsinp end Proaramlw froures. .
Bbthdav rnures pooled are bw or rrr(d~rarwe of non~rrtertrber Mfedra.
Atendance for Great Elmlorations does rxil irrhxle inflated ofl-srTe ariendance
•
.
Tampa ChlWren's Museum is raxreMiv closed and wNl Doan a new TacHIN hr 201 U.
Attendance fi
gures are A
CM 2006
Most rxrrtent Randall Museum date evellallle Is ACM 2003. .
G 1' Ft O 5 C 0 p[ I Id t
P43
P44
RANCHO CUCAMONGA ~
feasibility Study for Rancho I~C~L)S
at the Paul P.. Biane Library, Rancho Cucamonga
Phase II
financial Implications
•
Gl'ROS~OPEIf~.J( •
June 2Ci0y
Rancho KIDS Feasibility Stuciy P45
~ ~~~~~~~ ~~IAL IMf'LtC~ITIONS
INTRODUCTION
'!he following financial projections are based on information gathered from a set of comparable
children's museums. In developing these numbers, we analyzed institutional 990 forms to get
information on the range of operating expenses and income of similarly sized organizations. The
Association of Children's Museums (ACM) also provides industry metrics reports that we used to
create more detailed expense projections for Rancho KIDS. Both sources of data have been used
to develop the pro forma budget information included here.
Information specificto Rancho Cucamonga, such as the location of the Library, existing infrastructure,
and the anticipated floor plan and program has been used to adjust the numbers and develop
projections for attendance, operating income, and operating expensesthat can be used for planning
purposes. As with all projections, these numbers are based on the best information available at this
time and should be re-visited and refined as development of Rancho KIDS continues. These figures
are quoted in 2009 dollars and may change over time.
Both income and expense streams are reviewed here. Large income line items, specifically
attendance and membership, are outlined below in detail, while staffing, which is a major expense,
is addressed in its own chapter.
ATTENDANCE AND MEMBERSHIP
In most museums, attendance (coupled with membership) is the most significant source of earned
income. We estimate that attendance will be Rancho KIDS largest source of earned revenue.
Membership is a smaller percentage of earned revenue, although this is likely to grow once tl~e
program is established and the community comes to count on this resource. The total number of
annual visitors is an important benchmark and is helpful in developing ticket sales projections,
staffing levels for peak days, and regional draw. The membership base is also typically a primary
source of program income as these patrons tend to participate in paid programs and services at a
high level and are loyal users of the organization's services.
In museums, attendance is broken down into the following categories:
• Paid admission (local, tourists and regional)
• School and group admissions
Member visits
Program and events attendance
• Free admission (attendance on free days and events, off-site free community programs,
subsidized community visits, infants (if charging only for children over one year old))
•
283 Fou~tl~ Street, Suite 201, Oakland, CA 94EG7 I 51Q~86.0111 I gyroscopeinc.com
Rancho Cucamonga
The following chart looks at attendance trends at comparable museums.
IHtSi ,.. ~ _ .. , .
Tucson Children`s Museum
Children's Museum of Winston-Salem Tucson
Winston-Salem AZ
NC 14,000
11,874 85,779
75,858 23%
12% 19,427
9,269 57%
71% 15°~.
4% 12,867
3,034
Fascinate•U Children's Museum Fayetteville NC 8,000 39,494 15% 5,909 57% 18% 7,109
Kidcity Children's Museum Middletown CT 11,500 98,000 2% 2,000 55°k 4% 3,920
Great Explorations
r- Si. Petersburg FL 18,000 161,000 6% 10,D00 50% 20% 32,200
KidCity/Glazer[hildrens Museum Tampa FL 9,100 32,748 17°k 5,579 61°~ 22% 7,205
Randall Museum _ _ San Francisco CA 6,600 83,437 16% 12,937 N/A NIA tiro
TOTAL ATTENDANCE
This chart shows a range of annual attendance from 32,746 to 161,000 with an average of 82,331.
Rancho KIDS has a slightly smaller exhibition footprint than the average museum on the list.
Therefore we are using a total annual attendance figure of 70,000. It is important to note that this
figure is still higher than the attendance of some of the comparables with similar square footage.
Given that current attendance at the Library is high and that the reputation of the Library is already
established we believe this number is reasonable for a stable year of operations. Opening year
typically has higher attendance, while some museums see attendance dipping after 4 or 5 years.
SCHOOL GROUP ATTENDANCE
As the chart indicates, on average, school groups make up 13 percent of total attendance. For
Rancho KIDS we are estimating that approximately 11 percent of total attendance will come from
school groups. This number is slightly smaller than the average because the comp museums have a
history of providing programs to the local schools that will take time for Rancho KIDS to establish.
Because the Library already has a relationship with schools we believe it is possible for Rancho KIDS
to serve a significant portion of the school audience. However, museum school programs are afee-
based service, tie into the curriculum, and typically involve a structured activity led by staff. In these
ways, museum school programs differ from the existing programs offered through the library and
will need to be developed.
P46
' 1
~J
G 1' R O S C 0 P E I N
Note: Total square footage of the exhibition space is included because children's museum attendance is correlated with size of the visitor program.
Rancho KIDS Feasibility Stud}- P47
AGE OF AUDIENCE
• As also indicated in the chart, on average 60 percent of the comparable institution's visitorship
is made up of children and 40 percent are adults. This is likely to be true for Rancho KIDS as
well. Anecdotally, the average age of most child visitors to children's museums is 4-5 years. It is
estimated that Rancho KIDS will see the same pattern.
OPERATING EXPENSES AND INCOME
Operating Expenses:
The annual operating budget for a children's museum includes three large line items: program
expenses, fundraising expenses and managelTlent expenses. In the chart that follows, staffing and
facility costs are embedded in these figures rather than shown as their own line item expenses.
• Program expenses include the cost of program staff, program supplies for both special
programs and exhibit consumables (labs), exhibit expenses, school program costs, and
performers/educator guests. Some organizations also include direct costs for program
related mailings, credit card fees and other overhead in the total figure.
• Fundraising costs have been listed as zero given that the Library does not plan to pursue
an annual fundraising campaign. The comparable museums spend a range of $0-$188,128
on fundraising with an average expense of $56,004. With this expenditure, the average
contributed revenue they raise is $413,750.
° Management expenses include items such as office supplies, hospitality, meeting and
hosiiny expenses, contracts and travel, menlherslliFi costs, and institutional printing.
IAti; L ~' i~;liliDliEi~ ~ i~lUSlUlwiS Ai`"i~'.UNi UE't.li~+Ili~G fjUDvl15
Tucson Chlldren's Museum Tucson AZ 17,D00 85,779 5384,871 56% 5608,793 530,195 552,206 5691,194
Chldren's Museum otWinston-Sekm Wmston-Salem NC 22,500 75,858 5385,737 34% 5512,133 5188,128 X420,623 51,120,884
Fascinate-U Children's Museum Fayetteville NC 25,790 39,494 5176,341 50% 5297,030 55,697 551,223 5353,950
Kldtity CAlldnn's Museum Middletown CT 15,000 98,000 5163,718 29% 5508,100 SO 551,515 5559,615
Great Explorations St. Petersburg FL 30,000 161,000 5602,550 41°h 51,216,690 556,098 5185,535 51,458,323
Kid CkylGlazer Children's Museum Tampa FL 74,000 32,748 5170,665 23% 5591,616 529,365 5115,139 5736,120
Randall Museum San Francisco CA 33,000 63,437 598,926 29% 5209,329 562,542 554,219 5346,090
-~-- ~~- -_-- _--
Smallest
I
lopes[
,ty,..
~~ 15,000
74,000 32,746
181,000 556,926
5602,550
- - 23%
56lF
- SI05,325
1tit5.65D SO
5188.128
- -- - SSt,i?3
1a7U6.3 ~
I 4346,050
3.45t ?3--
~----• ~~~y~. .., + u uuca .w° a~uuuc ~a~nny ww Onrn°onat, rent, utumes) as these will be paid ny the Library.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyros<opeinc.conl
Rancho Cucamonga
P48
As this chart demonstrates, the average annual operating budget for the comp museums rs •
$800,000. While this chart rolls specific department staff costs into the total cost of running tine
department, we know that approximately half of this, $400,000, is staffing and that the other linli
is fixed costs like rent, utilities, maintenance, landscaping, etc.
For planning purposes, the overall operating budget for Rancho KIDS is estimated at $600,000. As
with the children's museum comps, the largest expense in this total is staffing. Derived from the
total FTEs and typical salaries in Rancho Cucamonga, we are using a budget of $400,000 for staff
(this is based on the visitor-guided Staffing Scenario 1 of the Staffing chapter). The other $200,000
is for fixed operating costs. This total is less than some of the comparables since the Library already
pays the City overhead for facility costs (janitorial, rent, etc.) and is on the city utilities grid.
OPERATING INCOME
Typically, children's museum budgets include both contributed income (government and public
support through grants, donations and in-kind support) and earned income (admissions,
membership, program, camp, birthday party revenues and other fees for service). Data collected
from comparable institutions shows that a typical children's museum of Rancho KIDS projected size
is able to earn 50 percent of its operating income from earned revenue sources.
Based on the attendance projections outlined above, we are anticipating $200,000 in annual
admissions income for Rancho KIDS. The total of $200,000 gate admission is within the range of
average admission income of $174,000 generated by the comparable institutions. This number
could vary significantly up or down depending upon Rancho KIDS' pricing structure and policy
towards free and discounted admissions.
Comparable children's museums earn their remaining income through memberships (an average
of $50,000 annually) and through programs (an average of $166,000 annually). We are estimating
that Rancho KIDS will generate the same level of income ($50,000) in memberships. Because the
Library already offers free programs and has a loyal following, we are projecting program revenue
as a conservative figure of half of the average of the comparables, or $80,000.
At this time, Rancho KIDS is not planning to offer food services or a museum shop. Vending
machines and a small selection of items (T Shirts, cameras, etc.) may be available for purchase at
the front desk, but neither of these functions is expected to generate significant income.
With overall earned revenue projected at $330,000 ($200,000 admissions plus $50,000 membership
plus $80,000 program revenue), it is estimated that Rancho KIDS will need to find additional annual
operating support of $270,000 in order to fund expenses. In this financial model, Rancho KIDS will
be earning 55 percent of its needed revenue.
library staff has stated that it is reasonable to expect 50 percent of Rancho KIDS' funding to come
from sources other than earned income. One of these is the Library's general operating budget
which is generated through property taxes, and varies annually. Options for supplementing this
G Y R O S C O P E
Rancho KIDS Feasibility Study P49
rF venue include fundraising efforts undertaken by the Library Foundation. The library Foundation
• I~as successfully raised funds in the past and currently has a reserve in the bank. Given the current
economy, it is anticipated that neither the State of California nor the City will offer Rancho KIDS
financial support. This model differs significantly from that of other children's museums which
count on contributed revenue generated through both annual campaigns and special fundraising
events held throughout the year, in combination with government support for about half of their
operating expenses.
IAF3Lt ~. f'f~(~ F URIVIA Ni~Ih,U NL I~~ICUME
Tucson Children's Museum Tucson AZ 17,000 85,779 5638,766 S 157,443 5138,916
Childrena Museum of Winston-Salem Winston-Salem NC 22,500 75,858 f713,340 f267,A33 SO
Fascinate-U Children's Museum Fayetteville NC 25,790 39,494 f293,730 538,876 5145,072
~
Kldcky Children's Museum Middletown CT 15,000 98,D00 5547,362 532,020 591,957 -
Great Explorations St. Petersburg fL 30,000 161,000 31,9?7,306 5736,147 5465,228
K(d Crty!Glazer Children's Mtseum Tampa FL 74,000 32,748 (844,178 5263,026 5365,805
Randall Museum
_-. San Francisco CA 33,000 83,437 5386,791 5166,330 528,000 ~
I
-
Smallest _ _ -
lasyasl
15,000
74,000
32,748
161,000
- 5293,730 --
(1!77,306 _
- 532,020
f7l6,147
SO
(465,226 _--
I
Tucson Children's Museum Tucson AZ f296,359 3213,973 5160,266 542,465 5342,407 54%
Children's Museum of Winston-Salem Wlrtston-Salem NC 5267,432 5207,505 5193,626 590,028 5445,908 6355
Fascinate-U Children's Museum Fayetteville NC 5783,948 578,772 566,980 116,480 5109,782 37%
Kldcity Children's Museum Middletown CT 5723,977 5297,192 597,542 5423,365 77%
Great Explorations St. Petersburg FL 51,201,375 (295,539 5259,957 598,053 5725,931 38%
Kid CRy/Glazrr Children~s Museum Tampa FL 5628,831 540,756 569,407 SO 5215,347 26%
Randall Museum San Francisco CA 5194,330 5158,978 SO 5192,461 50%
Smallest
- -
Lsryesl
~
~ 1173,Gi?
S1,?01,375 5~0.75f
5795.539 566,960
32!7,192
_ SO
598,053 5109,7F,2
(725,931
~~ ~ 26°k
77%
:r rrr rr rr r r r rrr ~
283 Fourth Street, suite 7.01, Oakland, CA 94607 I 51 Q.°86.(1111 I yyroscopeinc.[om
P50
PRO FORMA OPERATING EXPENSES BASED ON INDUSTRY AVERAGES .
While the above comparables review income and expenses as reported in institutional 590 forme,
it is also helpful to look at the tigures supplied by the Association of Children's Museums. In
their current (2008) metrics documents, typical expense profiles are defined by percentage of total
expenses. We applied those percentages to the overall Rancho KIDS projected budget to generate
a typical line item budget for a museum the size of Rancho KIDS. Finally, assumptions were made
given the knowledge we have of Rancho KIDS' particular circumstances, resulting in a line item
budget of $600,000.
CONCLUSION
In summary, this financial study indicates that it is reasonable to assume that Rancho KIDS will
require an annual operating budget of $600,000 (staffing costs plus administrative over-head} with
55 percent of that budget raised through earned revenue. Approximately $330,000 is projected
to be raised through admissions, memberships and programs while the remaining $270,000 is
expected to be funded through the Library operating budget or Library Foundation.
TABLE 4: RANCHO KIDS PRO FORMA OPERATING BUDGET
5/grog
_ From ACM
Metrics Report Calculated for the Adjusted for
average children's Rancho KIDS
museum
Personnel-- _ 51.2% $409,600 X400,000
Developmentlfundraising 4.0°h A 532,000 $0
Public relations/marketing 3.9% 531,200 $15,000
Membership program 1.7% 513,600 $13,000
Other program costs 2.3% 518,400 $18,000
Administrative costs 6.8°/a $25,000 $50,000
Facility operations/maintenance 8.3°/a $100,000 $0
Education programs ~ 3.0% $24,000 $24,000
Rent or mortgage- 5.2% $41,600 $0
Other 5.7% $45,600 $40,000
Exhibits/gallery maintenance 2.8% $22,400 $20,000
Exhibit rentals _ 1.3% $100,000 $10,000
Other visitor services 1.5% $12,000 510,000
Gift shop I 2.3% - $18,400 - - $0
- - ----- - - -- - -- - -. -- _--1~ _
---
- - --
ASSUMFTIONS
1. RC personnel expense is based on wrrent Ilbrary pay scales
2. No fundraising expense
3. Adminlstratlve costs covers Library's expenses for accounting, management, etc
4. No gift shop or food service
Source. 2008 Children's Museum Metna Reports
upported through direct fundraising efforts.
•
G Y R O S C O P E I fJ
P51
• RANCHO CUCAMONGA
Feasibilii;~ ~tuc~~~ for F;ancho I~CI[)S
at the Paul A. Biane Library, Rancho Cucarnonga
Phase II
•
Staffing Implications
~YRC~S~QR~I f~~C
June 2009
Rancho KIDS Feasibility Stud; P52
it'F-~f,f(:il~'r4111`~ ~.-I(~1 ~-~~~~~~
OVERVIEW
In developing a staff plan for Rancho KIDS, Gyroscope reviewed models frorll emerging museuml
library collaborations and Experience Libraries, assessed staffing needs and structures for the
Rancho KIDS program, and estimated the costs of adding a museum-style business division to an
existing library. As a new set of services offered by a highly successful library, Rancho KIDS has a
unique opportunity to develop a staffing model fitting the specific requirements of a blended
museum/library.
For example, the addition of Rancho KIDS will serve to expand overall institutional capacity by
expanding the scope of work for several functions within the Library. In particular, administrative
staff, volunteer management and community programs can all assume additional duties and
serve both the Library and Rancho KIDS' needs. Rancho KIDS can hire support staff to assist these
department heads with their increased workload, rather than adding more expensive Director-
level positions. Two full-time support positions are included in this plan to facilitate this strategy.
Similarly, the existing overhead that the Library pays the city for utilities, maintenance, and other
services, means that Rancho KIDS will not require additional IT or facilities staff. In addition, as
a public library funded by tax dollars, Rancho KIDS does not expect to coordinate several of the
functions found in a typical children's museum, specifically fundraising, which is conducted by the
library Foundation instead. Historically, there has also not been a library marketing department,
a department that is of great benefit to children's museums to manage press releases, web
communication, and the overall messaging that tlelps these organizations reach attendance and
income goals. Given the experience of similarly sized children's museums these positions might be
useful additions in the future but are not part of the start-up staffing plan presented here.
Considering that a number of functions are staffed by the Library, either directly or through its
relationship with the City, the plan for Rancho KIDS is able to focus on program staff. Because
of this, Rancho KIDS should be able to staff program and exhibition functions at a high level. In
developing staffing models for the exhibit and public programs for Rancho KIDS we used two sets
of assumptions to create two different scenarios:
• Scenario 1: assumes a level of floor staffing that would be typical for children's museums
Scenario 2: assumes an enriched floor staff presence to facilitate visitor involvement
These two models both successfully exist in the children's museum field.
283 Fourth Street, Suite 201, Qal<land, CA 9x607 I 510.986.0111 I gyroscopeinc.cnm
Rancho Cucamonga
P53
The two staffing scenarios are fairly simple: An overall Manager of Exhibits and Programs reports
• to the Library Director and all Rancho KIDS functions report up to this position. Staffing includes
a part-time Exhibition Technician, apart-time Early Childhood Specialist to assist in program
development for this audience, and a Staffing Manager. The Staffing Manager will coordinate with
both existing Community and Volunteer Programs to arrange, manage and staff the exhibit floor;
events, birthday parties and special programs. While existing staff will support Community and
Volunteer programs, full-time assistants ar•e included in this staffing plan to provide needed help
in assuming additional Museum duties. These positions are included in the chart below, however
reporting structures may differ as these positions are linked to existing staff in the overall Library
organizational chart. The difference between the two scenarios is the level of floor staff, with
additional staffing provided in Scenario 2.
These two scenarios are not mutually exclusive but could be used as two steps toward a fully
realized staffing plan. Once the Museum is operating, floor staff can be adjusted and a tiered
system could be put in place to allow some floor statfto have management training.
The number of floor staff managers is impacted by the hours Rancho KIDS is planning to be open.
As currently proposed, Rancho KIDS would operate on the same hours the Library does now plus
holidays, Sundays and school vacations. Open hours would be 9-6 Tuesday through Saturday, and
10-6 on Sundays, for a total of 216 hours per week, Given these long hours, additional floor staff
managers may be needed so that someone is always on hand for emergencies, to handle cash, and
to manage open/close procedures.
For the purpose of staff planning, floor staff is the staff that will be working directly with the
public. They will be staffing the exhibitions, conducting programs, and assisting in the development
of programs. Again, this staffing plan looks at two scenarios for floor staff, one in which floor
staffing is typical and the experience rnorewlf-guided, and the second which offers more staff-led
programming. Events that require large numbers of staff will be supplemented by volunteers and
teens.
Birthday parties, as a main revenue source, are staffed separately. One part-time Birthday Party
Manager schedules and books all parties white one part-tune Birthday Party Facilitator conducts
the parties with the Manager filling in as needed. As this type of program has its own goals and
program elements, we recommend that separate staff conduct Birthday Parties. Should Rancho
KIDS wish to incorporate Birthday Parties into the work of existing staff, resources equal to those
suggested here would be still be required.
•
G Y R O S C O P E I N C
Rancho KIDS Feasibility Study p54
F ~~' Ll'~~~ Ihrli`~i(: ( ~ ~i ;.l ~ ~ . i ~ i ii~ i ~ ~
STAFF ROLES AND RESPONSIBILITIES:
Exhibits Department
• Exhibit and Program Manager (1 FT): Oversees that all programs and exhibit are fulfilling
organizational mission. Monitors attendance and works on meeting attendance goals.
Manages delivery of programs through program staff, oversee and creates budgets.
Organizes travelling exhibits and monitors upkeep of exhibits.
• Exhibit Tech (1 PT) -Fixes exhibits, builds new, small components, and orders supplies.
• Total - 1 FT and 1 PT positions.
Programs Department
^ Exhibit and Program Manager: See above.
• Early Childhood Education (ECE) Specialist (1PT) -Works with exhibit, program and library
staff to develop activities of specific benefit and interest to a young audience (children
ages 0-5). Also works with staff on developing ECE programs for parents and educators.
• Community Program Assistant (1FT) -Works with the community to build visitorship and
programs that meet their needs within the mission of the Museum as a support to the
Community Programs Liaison. Plans and manage community programs and events. Also
works with schools to assess their needs and meet those.
• Volunteer Assistant (1 FT) -Assists the Volunteer Manager managing Teen volunteers,
volunteers in the community and library volunteers.
• Program Staffing Manager (1 FT) -Hires, monitors, trains program staff and volunteers.
Creates staffing and supply budgets and monitors those.
• 2-3 Floor Staff (6 trained at any one time, but working pt) -Monitoring floor, linF:inc~
exhibits with library resources, re-setting exhibits, delivering free and paid programs. This
staff would do story times in the Museum, conduct programs in the art and science spaces,
and monitor safety and engagement of visitors.
• Birthday Party Coordinator (1 PT) -Supervises, coordinates and trains birthday party staff
E Birthday Party Facilitator (1 PT) -Part-time, contract staff. Paid hourly to prepare for and
conduct birthday parties, May be able to overlap with floor staff.
• Equals - 3 FT, and 9 PT positions.
•
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Rancho Cucamonga
P55
•
t-__ _ -
~__ _ _
U !. ryv Stall ~r~f:ring StanHuncllenf
Total Staffing in Scenario 1: 4 FT and 10 PT (or 5 FTE). Grand total of 9 FTE.
SCENARIO 2~ ASSUMES A MORE STAFF-GUIDED EXPERIENCE
STAFF ROLES AND RESPONSIBILITIES:
These remain the same as Scenario 1 except that floor staffing has been increased. This level of
floor staffing allows for greater interaction with visitors and also provides a larger pool of part-
time staff to cover illness, emergencies and special events. In looking at the proposed floor plan
for Rancho KIDS, four staff members are recommended in this scenario: one at the entry desk, one
in the Alchemy Lab, one in the Ari Studio, and one floater to walk through and re-set the other
exhibits, give breaks, and assist with safety. In order to maintain this level of staffing, it would be
ideal to have a pool of ten Floor Staff trained and available at any one time.
4 program staff on the floor (10 trained at any one time, but working pt) -Monitoring
floor, engaging visitors with exhibits, linking exhibits with library resources, delivering free
and paid programs. This staff would do story times in the Museum, conduct programs in
the art and science spaces, and monitor safety and engagement of visitors. Staff could
be hired to take on some special responsibilities and/or have special skills (such as theater,
ECE, etc.).
i~ ~ --- -
t
~ - -- --1
U r,r,•, stan - E.ina c stanHUnctwn,
Total Staffing in Scenario 2: 4 FT and 14 PT (7 FTE). Grand total of 11 FTE
G Y R O S C O P E i hJ t
~,~
a
a
er
c~
0
0
m
r
Rancho KIDS Feasil.~ility Study P56
INDUSTRY COMPARISONS
Scenario 1 calls for 4 full-time anti 90 part time positions (5 fTE) wf~ile Scenario, 1 includes 4 iull-
timeand 14 part-time positions (1 7 FTE). In comparison to irlLlseum comps below, the FTE figure ill
Scenario 1 is lower than the comparable rnuseum's average of 12 FTEs while Scenario 2 approaches
it. Scenario 1 is similar to the structure of smaller children's museums in the comps while Scenario
2 similar to that of the larger ones. However, it is important to keep in mind that the comparables
are staffing facility and infrastructure functions, which as noted above do not apply to Rancho
KIDS.
(ABLE 5: CHILDREN'S MUSEUMS STAFFING
Turson Children's Museum Tuaon AZ 1986 17,000 85,779 3364,671 7 15 15 130 i
Children's Museum of Wlnstan-Salem Winston-Salem NC 2004 22,500 75,858 (385.737 6 20 16 150
Fascinate-U Children's Museum Fayetteville NC 1946 25,790 39,494 5176,341 3 7 7 28
Kidchy ChlldrenY Museum Middletown CT 1998 15,000 98,000 5763,718 2 2 3 40
Great Explorations St. Petersburg FL 1967 30,000 161,000 3602,550 ti 20 25
Kld City/Glazer Children's Museum Tampa FL 1987 74,000 32,748 f 170,665 4 4 6 50
Randall Museum San Francisco CA 1937 33,000 83,437 598,926
-_-
Smallest -
Largest - tr~, n',C'
14.000 3:,146
161,000 S~B,S2E
3602,550 , - I
15 ~_
20 -.
15 -S
130
REPORTING STRUCTURE
Museum functions would report to the Library Services Manager for the Biane Library and roll up
to the Assistant Director and Library Director.
• With program and exhibit staff reporting to the Library Assistant0irector, it is expected that
her workload would increase by an estimated 10-15 percent. Support to accommodate
this work could include additional administrative assistance and/or the redirection of some
of her duties to allow for increased duties related to Rancho KIDS.
Other staff impacted: Other staff would also see their workloads increase a similar 10-15 percent.
Departments include:
• Accounting
• ManagemenUAdministration
• IT
• facilities
•
Rancho Cucan~or~ga
• ASSUMPTIONS AFFECTING STAFFING
Administrative Functions (finance, facility maintenance andjanitorial and Il) are supported
through "overhead" that the Library pays to the city. This payment is based on square
footage, which already accounts for- the currently unused second floor. For this reason,
there will be no additional fees added.
While the Library does not fundraise directly the Library Foundation does actively solicit
funds from the community and would include Rancho KIDS in its scope. Should the need
arise, the library Foundation may be approached for assistance in raising funds to support
staff.
Budget Assumptions:
Scenario 1 requires a smaller staffing budget allocation of $400,000 ($70,000 each for 4FT
positions - $280,000 plus $120,000 for remaining FTEs). The salary level for FTEs in this
scenario is lower and assumes that students are hired.
Scenario 2 requires a staffing budget of $510,000 ($70,000 each for 4FT positions
$280,000 plus $230,000 for remaining FTEs). The salary level for FTEs is higher to fund
more professional staff.
OFFICE SPACE AVAILABLE WITH POTENTIAL USES
(As stipulated for the Museum in the Needs Assessment Document)
5 cubicles and shared copy/file space (1 Exhibit Tech, 1 Volunteer Assistant, 1 Cor~imunity
Programs Assistant, 1 ECE Specialist, 1 Eirthday Party Coordinator)
Director office (Exhibit and Program Manager)
• AD office (Program Staffing Manager)
Manager's office (Plop space for staff needing private meetings, phone calls, etc.)
Unassigned office (Volunteer and Floor Staff Space - perhaps with lockers, time clock,
etc.)
~ Reception Area -secretary
•
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RANCHO CUCAMONGA ~
easibil its Study for f~ancl~U !~ I ~~5
t the Paul A. Biane Library, Rancho Cucamonga
Phase II
Economic Impacts
•
GYROS~f~P EII\~i ,
June 2009
Rancho KIDS Feasibility Study P59
~ ::'~'~I~IC IIVIP~CTS
Ir. this section of the report, we review likely economic impacts attributable to Rancho K IDS. Where
possible we have quantified these impacts, as described in Part 1 below. However, we recognize
that many of Rancho KIDS' most significant economic impacts can be identified but not reliably
calculated. We describe these qualitative impacts in Part 2.
PART 1: QUANTITATIVE IMPACTS
Quantifiable benefits are those for which we have defensible economic data, including direct
expenditures by Rancho KIDS and its audiences, employment, local household income, and
government revenues.
VISITORS' EXPENDITURES
Visitors to Rancho KIDS will spend money both at the museum and in the community. Gyroscope
estimates total expenditures by visitors as follows:
Admissions income
Rancho KIDS will charge a fee for admissions to help defray the costs of operating the
gallery. As noted elsewhere in this report, Gyroscope estimates total attendance at the
gallery at 70,000 visitors per year. Of those, 20,000 will be admitted for free, including low-
income groups, VIP complimentary admissions, and possibly school groups. We estimate
revenues from admissions of X200,000 per year.
• Memberships
Regular visitors to Rancho KIDS will likely purchase memberships rather than pay individual
admissions for each visit. We estimate membership income at X50,000 per year based
upon typical revenues at other children's museums of similar size.
• Program fees
Rancho KIDS will offer a variety of special programs on afee-for-service basis, possibly
including birthday parties, overnight camp-ins, and creative workshop sessions ("make and
take"). These programs will supplement rather than replace Paul Biane Library's existing
free education programs. We estimate revenues from this source to be X80,000, which is
approximately 1/2 the typical value for a children's museum of this size. The lower value
is in recognition of the fact that the Library already offers many free programs and will
continue to do so, reducing the demand for paid programming.
• Retail sales and food service
Although Rancho KIDS itself will not include retail or food service spaces, the adjacent
Victoria Gardens Mall will provide extensive shopping and dining opportunities for visitors
so inclined. The table below summarizes median per capita expenditures for these two
items at typical children's museums and at museums in general.
•
283 Fourth Street, Suite 2G1, Oakland, CA 946(17 I 510.9Q6.0111 I yyrosrol~eiric.~orn
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fABIE l: RETAII AND FOOD SERVICE RE
Attendance
Operating budget
Retail sales per capita
Food services per capit<
i.. i:~~,,i ! .;i~,
. ,,;a,~.,.,., .~
73,623 -
- - ~ -_-6734,570
60.26
Sources: (1) Children's Museum Metric Reports 2008, Association of Children's Museums;
(2) Museum financial Information 2006, AAM
I~
33,446
6829,D37
51.55
$0.81
As the table shows, children's museums generate significantly lower sales than other museums
from retail and food service operations, a negative factor far Rancho KIDS. On the other hand,
museum sales revenues are strongly influence by the size of the store-visitors shop when given the
opportunity to shop. Given the extensive retail and dining opportunities at Victoria Gardens Mall,
Gyroscope projects that visitors to Rancho KIDS will spend 51.00 on retail shopping and X0.50 per
capita for food services, or 560,000 and 530,000 respectively in total sales. These values are above
average for children's museums but below average for general museums.
° Fuel expenses
Gyroscope's estimate of fuel expenses is based on the assumption that most visitors will
drive to Rancho KIDS, that the average group size is three, and that the audience will come
from a 40 mile radius around the site. Further, we assume that 60 percent of the audience
lives within ten miles, 30 percent lives between ten and twenty miles, and the remaining
10 percent lives between twenty and forty miles. Based on those assumptions:
(ABLE 2: FUEL CHARGE (:AI f;llt ATI(1N
0 - 10 miles 60% 42,000 14,000 10 miles 140,000
10 - 20 miles 30% 21,000 7,000 30 miles 210,000
20 - 40 miles 10% 7,000 2,333 60 miles 140,000
TOTAL _ 100°0 70,000 23,333 490,000
Fuel expense ~ 52.75 per gallon 24,500
Gallons of fuel ~ 20 mpg 667,375
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Rancho {UDS Fusibility Study P61
RANCHO KIDS EXPENDITURES
Irr addition to expenses paid by visitors, Rancho KIDS itself will have expenses for staff, programs,
anti operations. Gyroscope estimates that the annual operating budget for the project will be
approximately $600,000, as described elsewhere in this report. However, visitors will pay $330,000
of that total, as outlined above. In order to avoid double-counting, we are carrying Rancho
KIDS expenses net of visitor-generated revenues, giving a total of $270,000 in direct expenses
attributable to Rancho KIDS' operations.
SUMMARY OF EXPENDITURES
Based on the discussion above, our estimate for total expenditures is as follows.
•
EMPLOYMENT, HOUSEHOLD INCOME AND GOVERNMENT REVENUES
The most thorough and exhaustive analysis of the economic impact of museums ever conducted
is Art and Economic Prosperity III, a 2006 study by Americans for the Arts. The study included a
detailed examination of 6084 arts and cultural organizations in 156 communities representing all
50 states. The study also included a survey of 94,578 museum and cultural arts patrons to estimate
spending patterns. Using this data, Americans for the Arts applied a sophisticated input-output
econorrlic model to estimate total financial impacts for each of the organizations in the study. In
addition, and more significantly for the purposes of Rancho KIDS, they created an economic impact
calculator that allows organizations not included in the original survey to esiimate their impact by
comparison to other organizations of similar size and community.
The following sections of this report apply Americans for the Arts' econorrric impact calculator
to Rancho Cucamonga in order to estimate employment, household income, and government
revenues.
28, Fourtlh Street, Suite Zo1, Orklrnd, CA 9460 I 51(t,g~;6.0111 I gyre;copeinc.com
TABLE 3 SUMMARY OF EXPENDITURES
Rancho Cucamonga
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Employment
For cities the size of Rancho Cucamonga, Americans for the P,rts found that n~iuseums
generate 2.86 full-time-equivalent jobs for each $100,000 of annual operating budget. l leis
total includes employment at the museum itself as well as employment in the community
resulting from the museum's activities, such as at businesses providing goods and services
to the museum as well as stores and restaurants providing services to visitors. Applying
this calculation to Rancho KIDS, Gyroscope estimates that the project will generate 17 full-
time-equivalent jobs, including between eight and eleven direct hires at Rancho KIDS with
the balance elsewhere in the community.
• Household income
The term household income refers to wages, salaries, and other compensation paid to
residents of the community as a result of activities at Rancho KIDS. Americans for the Arts
found that museums typically generate $64,987 in household income for each $100,000
of operating budget. This figure includes the museum's own salary budget as well as
compensation to employees elsewhere in the community.
For Rancho KIDS, Americans for the Arts' calculator gives a total of $389,382 in household
income in 2005 dollars. Gyroscope has escalated this figure by 9 percent to reflect changes
in the consumer price index between 2005 and 2009 as reported by the U.S. Bureau of Labor
Statistics, and by an additional 20 percent to reflect differences in average wages between
Rancho Cucamonga and the nation. (Per the U.S. Census Bureau, per capita income in
Rancho Cucamonga for 2007 was $31,386 vs. $2.6,178 nationally, a 19,89% differential.)
The resulting calculations give an estimate of household income of $508,000.
• Government revenues
Americans for the Arts' calculator, escalated as described above, provides an estimate
of $26,200 in local government revenues and $29,700 in state government revenues
attributable to the activities of Rancho KIDS and its audiences.
SUMMARY OF QUANTITATIVE IMPACTS
The quantitative impacts described above are summarized here in Table 4.
TABLE 4: RANCHO KIDS CONTRIBUTIONS TO THE I fl('AI FrflNnnnY
Visitors' Total Expenditures $487,000
Rancho KIDS' Net Expenditures $270,000
Full-time Equivalent Jobs
~ ~ 7
Resident Household Income $508,000
Local Government Revenues $26,200
State Government Revenues ~ $29,700
•
G Y R O S C O P E i rv t
Ranclra I<ID5 Feasibility Study P63
PART 2: QUALITATIVE IMPACTS
• 1-hough significant, Rancho KIDS' quantifiable benefits tell only part of the story. Equally or more
important are the project's qualitative benefits. These impacts are real, and we can make a strong
case for them, but we are unable to place a specific dollar value on them.
IMPACTS ON THE COMMUNITY
Rancho KIDS, and indeed Paul Biane library itself, will be part ofthe cultural infrastructure that helps
define Rancho Cucamonga and make it an attractive locale for families and businesses. Peoples`
choice to live in Rancho Cucamonga is influenced by available resources for themselves and their
children. Making the city an attractive place to live in turn lifts property values and the City's
tax base. Similarly, businesses' decisions about whether to locate in a community such as Rancho
Cucamonga are influenced by quality of life and the relative attractiveness of the community to
their employees. Accordingly, cultural facilities such as Rancho KIDS contribute directly to the City's
economic base.
IMPACTS ON PAUL BIANE LIBRARY
Paul Biane Library already offers a variety of highly successful programming for young children.
Rancho KIDS will reinforce the Library's mission by increasing overall attendance at the Library,
providing services to a key audiehce, and generating increased demand for existing programs.
Of particular significance is Rancho KIDS' potential to promote reading readiness and early literacy.
As the Urban Libraries Council explains,
Early Literacy Services are contributing to long-term economic success (emphasis added).
As the strong correlation between investments in early literacy and long-term economic
success is documented, public libraries are expanding beyond their traditional story time
services, engaging in high-impact strategies with community partners. They are leading
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public awareness campaigns, reaching new mothers with materials and resources that
promote reading early and often..- These services are the first link in a chain of investments
needed to build the educated workforce that ensures local competitiveness in the
knowledge economy.
libraries are Key to Building Local Economic Base, Urban Libraries Council, 2007
The Association of Children's Museums adds,
Children's museums help children develop essential foundational skills. In the past ten
years, neuroscience has confirmed what the social sciences have long contended, that the
first years of life are essential to future learning. Grounded in well-established pedagogy,
children's museums are leading a movement that combines specific learning objectives
with play in informal learning environments than are developmentally appropriate for
infants, toddlers and children.
The Case for Children's Museums, X005
Thus, Rancho KIDS is a natural extension of Paul Biane Library's existing services, with benefits to
the community both pedagogic and economic.
IMPACTS ON VICTORIA GARDENS MALL
Victoria Gardens is likely to be the primary beneficiary of the shopping and dining expenditures
made by visitors to Rancho KIDS, which are quantified above. However, Rancho KIDS benefits to
the Matl go far beyond direct purchases by visitors. One of Victoria Gardens Mall's strategies for
differentiating itself from the competition is to focus on families, as illustrated by the launch early
this year of the VG Kidz Club program. With its emphasis on young children, Rancho KIDS reinforces
the Mall's marketing strategy by establishing Victoria Gardens as akid-friendly environment and
THE mall to go to with kids. The synergy between VG Kidz Club and Rancho KIDS should result in
an overall boost to attendance at the Mall over and above visitation to Rancho KIDS itself.
IMPACTS ON LEWIS FAMILY PLAYHOUSE
To the extent that Lewis Family Playhouse chooses to focus on family audiences, Rancho KIDS could
have a significant positive impact on attendance. Collectively, the Playhouse, Rancho KIDS, Paul
Biane Library, and VG Kidz Club are mutually reinforcing attractions, generating a critical mass
of activities for children and training parents to think of the Victoria Gardens complex first when
looking for things to do with the kids. In addition, the four attractions offer strong potential
for cross-promotion, to the benefit of each. However, specific impacts on the Playhouse are not
quantifiable because they depend upon the Theater's future programming strategy. If the Theater
chooses to offer a strong mix of programming for young children, then the presence of Rancho
KIDS will be strongly beneficial. If, on the other hand, the Playhouse focuses on an older audience,
the opportunities for synergy will be correspondingly lower.
G Y R O S C O P E I IV c
Rancho KID5 Feasibility Study P~5
PART 3: ANNOTATED BIBLIOGRAPHY
In developing this statement of economic impact for Rancho KIDS, Gyroscope has reviewed
economic impact statements and data from a variety of museum and library sources. Our research
is summarized briefly here.
MUSEUMS ECONOMIC STUDIES AND SOURCES
Arts and Economic Prosperity III, Americans for the Arts, 2006
A useful suite of reports based on an exhaustive survey of 6084 museums and cultural
organizations in 156 communities nationally. Includes an economic impact calculator
designed for use by organizations that were not involved in the original survey.
Notes that arts organizations are labor intensive, and salary dollars tend to stay in the
community, so employment is an important benefit that museums provide.
Case for Children's Museums, Association of Children's Museums, 2005
Excellent summary of the benefits that children's museums bring to their communities.
Case for Increased Municipal Investment in the London Regional Children's Museum, ZDU8
Estimates the economic impact of the London, Ontaric, Children's Museum to be $3.6
million Canadian dollars based on annual attendance of 100,000.
Children's Museums Metrics Report, Association of Children's Museums, 2008
Extensive economic data for children's museums, based on ACM's survey of its members.
Economic impact Statement, American Association of Museums, 2009
t A simple tool for museums to use. Defines economic impact in terms of employment,
annual spending, and attendance.
Economic Impacts of Michigan Museums, Daniel Stynes et al, 2003
Major study of 393 museums in Michigan showing that local visitors spend an average of
$49 per party, while out-of-towners spend $70. Of the $49, $19 is spent in the museum
and $30 elsewhere.
• The study also examines direct impacts of museums in terms of salaries and expenditures,
and secondary effects.
Impact of Science Centers/Museums on their Surrounding Communities, Robin Garnett,
2002
Summarizes 180 impact studies conducted by science centers. Most measure personal
impact ("what did they learn?"), with smaller numbers looking at societal impact and
economic impact. Impacts are described in qualitative rather than quantitative terms.
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Lasting Effects: Assessing the Future of Economic Impact ~+,nalysis of ilie /;rts University of •
Chicago Cultural Resources Center, 2004
"In the wake of the post-industrial shift to a knowledge economy, mayors, city planners
policy analysts, and legislators have embraced the idea that amenities and things that
enhance the quality of life-rather than tax breaks or improvements in transportation
infrastructure-are what attract creative, skillful, and well-educated workers."
• "Accurately measuring the direct economic benefits ofcapital-intensive cultural investments
(both in the short- and longer term) is very difficult, and reliable methodologies to assess
the indirect impact of amenities on urban development-the potential of amenities to
entice knowledge workers to move to one's city, for instance-are only now beginning
to emerge."
Museum Financial Information, American Association of Museums, 2006
• A detailed look at museum finances and operations, based on a survey of AAM's member
institutions.
II. LIBRARY ECONOMIC IMPACT SURVEYS
Methods used to estimate economic impacts of libraries differ significantly from comparable
studies of museums, partly because libraries are usually free and partly because of differences in
the types of services offered. The challenge far libraries is to estimate the economic value of non-
market services. Some key studies are listed here:
Providing for Knowledge, Growth, and Prosperity: A Benefit Study of the San Francisco
Public Library, Friends of the SF Library, 2007
• This study divides benefits into two categories: quantifiable and non-quantifiable.
• Quantifiable benefits are estimated to be $1.40 to $3.34 for each dollar invested.
Economic Contribution of Wisconsin Public Libraries to the Economy of Wisconsin, NorthStar,
2008
• Estimated R01 is $4.06 for each dollar invested.
Economic Impact of Libraries in Indiana, Indiana Business Research Center, 2007
• This report has a good chapter on methodologies and alternative ways of measuring
impact.
Eeonomic Impact of Public Libraries on South Carolina, Daniel Barron et al, 2005
Concludes that net return is $4.48 per $1.00 invested.
Libraries are Key to Building Local Economic Base, Urban Libraries Council, 2007
• "Public libraries build a community's capacity for economic activity and resiliency, says a
new study from the Urban Institute."
•
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Rancho KISS Peasibilii.y Stud~~ P67
I~neasuring outcomes: applying cost-benefit analysis to middle-sized and smaller public
. libraries, Glen Holt and Donald Elliott, 2003
Brief summary of economic impact research at five libraries. All return more value to the
public than they cost. Average return is $5.50 per $1 invested.
Public Libraries: A Wise Investment, Library Research Services of the Colorado State Library
Survey of eight libraries in CO. Estimates that libraries return $4 to $5 in services for every
dollar of public investment.
Summary of Recent Public Library Return on Investment Studies, Colorado Library Research
Services, 2007
• Brief summary of economic impact research at libraries in Colorado and elsewhere.
Mean return of $4.23 per dollar invested.
Taxpayer Return on Investment in Florida Public Libraries, Jose-Marie Griffiths et al., 2004
• "While common in the for-profit sector, the application of benefit/cost, cost-effectiveness,
impact and return-on-investment measures to libraries, museums, schools and colleges,
parks, etc., has lagged behind considerably. Part of the difficulty has been in quantifying
benefits from non-priced goods and services that can differ from use to use, user to user,
as well as from library to library (as their mix of service offerings vary."
• Overall FL libraries contribute $6.54 to the economy per dollar of investment
Taxpayer R01 in Pennsylvania Public Libraries, Jose Marie-Griffith et al, 2006
Concludes that PA libraries return $5.50 per $1.00 invested.
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COMMUNITY NEEDS
ASSESSMENT
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• RANCHO GUCAMONGA
easihiMit;~ Study for ~;ancho I~IF~S
t the Paul A. Biane l ibrary, Rancho Cucamonga
Phase I
The Surveys
•
June 20D9
Rancho KIDS Feasibility Study P70
O~I11~UN1TY SURVEYS
How might prospective users react to the Rancho KIDS concept? What kinds of programs and
services would the community like to see? T"o find out, Gyroscope developed a set of five audience
research tools designed to gather community input:
On-Line Surveys using commercially available software
• Paper Surveys at the Library
Mall Intercept Surveys
Phone Interviews
• Focus Groups
We reviewed these tools with representatives of the California State Library and other key
stakeholders at a meeting at the Cultural Center in February 2009 for comment and conformity
with the State's grant requirements. Participants at that meeting offered suggestions for the
types of survey questions and the need for open-ended queries. Several people suggested asking
questions about what kinds of activities prospective visitors would like that they had never seen
in a library before"
Based on discussions at that meeting, Gyroscope revised the survey instruments and launched
audience research in March.
ABOUT THE ON-LINE SURVEY SOFTWARE
Tl~e survey software, produced by Survey Methods, was chosen because of its capacity for
embedding images and photos, its commercial availability and low cost, and the range of formats,
analyses and reporting functions it affords. The software can be launched via email invitations or
through a web link. The advantage of the email invitation is that the survey software can track
who has taken the software, how many emails have bounced back, send email reminders and add
more invitations during the course of the survey.
The web link only tracks that the survey was launched via the link and because there are no email
addresses, the survey administrator cannot follow up. However, with the concern over privacy,
Spam filters, firewalls and emails going directly into junk folders, launching the survey via web link,
such as the method used for the VG Kidz Club survey, may be the best option for a high response
rate
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METHODOLOGY
• Uuring March 2009, Gyroscope prepared and launched both on-line and paper surveys to solicit
ideas and reactions to a new family learning attraction at the Library.
Gyroscope began the survey process by first preparing several "test" questionnaires and then beta
surveys to get reaction from the internal team on the type, number and style of questions as well
as on the survey software itself. After several tests with the internal team, Gyroscope designed and
launched three on-line surveys:
• Library On-Line Survey
• VG Kidz Club On-Line Survey
• Rancho Cucamonga Community Survey
The surveys asked questions about the number of children under age 10 living in the household,
what leisure time activities families in the Rancho Cucamonga area typically engage in, if families
are already familiar with interactive children's museums, how far families are willing to drive to
visit an interactive museum, as well as zip codes.
Open-ended questions allowed participants to describe their own ideas for a new attraction at the
Library. Images embedded in one question framed the discussion of age range, content, style, and
level of interactivity. In addition, respondents were asked to describe why they had chosen one
image over the others.
In addition to initial reactions to the Rancho KIDS project, the survey also identified who was
coming to the Cultural Center and the Library already, which families only come to the Victoria
Gardens Mall and not the Library, who is using the Theater and not the library or the Mall, as well
as what people wanted to do more of once they arrived.
A total of 540 surveys were submitted and tabulated.
THE LIBRARY ON-LINE SURVEY
-I he Library On-Line Survey was the first to launch. Gyroscope sent invitations to approximately 500
email addresses. These were randomly selected by Library Director, Robert Karatsu, from patrons
who have checked out children's books. Of the 500 email invitations, approximately 40 bounced
back immediately due to Spam filters or unknown recipient notices. Initially delivered via email
invitation only, after approximately 10 days a survey link was posted on the Library's website as
well.
The Library Survey ran from March 15-31, 2009. During that tune, there were 48 responses to
the survey, which represents a 10.43 percent response rate. Of these 48 responses, 68.75 percent
indicated they would like to participate in future surveys regarding the planning of new children's
and family programs at the Library. Those who indicated this level of interest were also asked to
provide their email addresses. The Library was then able to use this database for the focus groups
held in Rancho Cucamonga during April 2009.
•
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Rancho KIDS Feasibility Study P72
THE VICTORIA GARDENS KIDZ CLUB SURVEY •
The Victoria Gardens KIDZ Club On-Line Survey v,~as disVibuted on Marcl~r 16, 2009 to approximately
1,700 VG Kidz Club families via a link sent directly from Masa Liles, Marketing Manager of the
Victoria Gardens Shopping Mall. The VG Kidz Club was just recently launched on January 31,
2009.
The VG Kidz Club survey ran until March 31, 2009 and received a total of 156 responses representing
9.17 percent response rate from the households who are members of the VG Kidz Club. Of these
responses, 87.82 percent said they would like to be involved in future surveys and future planning
of new family oriented attractions at the Cultural Center. Those who provided email addresses will
be contacted far participation in future focus groups and planning discussions.
THE RANCHO CUCAMONGA COMMUNITY SURVEY
On March 28, 2009, the Rancho Cucamonga Community Survey was launched via the Spotlight
News e-newsletter, an electronic newsletter about Cultural Center related activities (theater
performances, library programs, and courtyard festivals)-distributed to over 6,748 members of
the community.
This on-line survey ran until April 7, 2009 and a total of 105 responses were received. Although the
1.56 percent response rate was 10\N for this survey (compared to the others) 76.19 percent indicated
they would like to participate in future surveys and provided email addresses.
~~
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THE LIBRARY PAPER SURVEYS
During March, Gyroscope also prepared a paper version of the library On-Line Survey so that
Library personnel could print it out and distribute it to families participating in four of the Library's
programs:
• Bouncing Babies
• Pajama Story time
• Toddler Time
• Preschool Story time
The four parent groups completed 193 paper surveys.
Again, a high percentage (77.01 %) of participants would like to participate in future surveys and
provided their email addresses.
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THE VICTORIA GARDENS MALL INTERCEPT PAPER SURVEY
On Saturday, March 28, 2009 from 10:15 AM to 5:45 PM, Gyroscope conducted a mall intercept
survey at Victoria Gardens at two different locations: at the Orchard area near the playground and
at the Town Square near the interactive fountain. A total of 38 surveys were administered verbally
and Gyroscope recorded the responses on copies of the paper survey.
While preparing to begin the survey, MicFrelle Perera, Assistant Library Director, gave Gyroscope
an orientation to Victoria Gardens and guided us to the two survey locations. Eddie Hernandez,
Marketing Coordinator for Victoria Gardens, provided Gyroscope with a table and chairs at the
Orchard.
The Victoria Gardens Mall Intercept Paper Survey included questions identical to the Library Paper
Survey. In addition, we gathered demographic data about the survey taker and any group mates,
including children.
While conducting the survey, Gyroscope was able to make several observations that provide a
general overview of the survey participants and data:
• Survey participants were supportive of a Library project that could create more opportunities
for community and child-oriented activities.
4 1 he majority of survey participants told Gyroscope they were interested in a. hands-on
children's museum as a potential family attraction at the Cultural Center. In addition,
i~articipants mentioned that they preferred for their children to take part in active, hands-on
activities and thought these would be a good addition to the Library.
Most survey participants were female adults chaperoning children to Victoria Gardens Mall.
Male adults surveyed accounted for six of the 38 survey participants.
There was a considerable amount of diversity in the group of people surveyed. Gyroscope
estimates that more than half of the survey participants were African American, Asian,
Latino, or other ethnicity besides Caucasian. All except two survey participants were English
speakers. On those two occasions, we translated survey questions into Spanish for survey
participants.
• Several people surveyed had no knowledge of tl~e Library, or the Cultural Center. Many
thought the building housed professional offices.
•
G Y R O S C O P E I (\! C
Rancho KIDS Feasibility Study P74
SURVEY FINDINGS SUMMARY •
Following are the major findings from each of the five surveys conducted for this study.
For each of the surveys, the majority of respondents live in Rancho Cucamonga and are women.
Well over the majority have been to an interactive, hands-on museum in the past and are familiar
with both children's museums and science centers. Respondents tended to be at least 30 years old
and to have either one child, or no children under the age of 10 still living at home.
(ABLE 1: SURVEY RESPONDENTS SUMMARY
I
Rancho KIDS Library Survey
VG Kidz CIu6 Survey
40+ (39°~°)
30-40 years old (58%)
0 children (55%)
1 child (46°h)
Community Survey 40+ (72%) 0 children (50%)
r~iall Intercept Survey 30-40 years old (60%) 1 child (42%)
Library Paper Survey 30-40 years old (57%) 1 child (45%)
Reasons for visiting Victoria Gardens, and patterns of use of the Mall, Theater and Library, varied
depending on the specific audience for each survey. By comparing these responses, clear trends
emerge in how each group of potential Rancho KIDS users understands the Cultural Center and the
offerings of the Library. .
Rancho KIDS Library Survey respondents noted their primary reason for usin the Library is to check
g
out books. They tend to visit on a weekly basis (61 %) or at least monthly (32%).
VG Kidz Club members noted their primary reason for going to Victoria Gardens is to shop (38%}
or hang out (33%). They joined the VG Kidz C-ub because it sounded like fun (59%} and to some
extent to spend family time doing something interesting (24%). This audience visits Victoria Gardens
monthly (47%) or weekly (41 %). However, only 19 percent of this group goes to the Library, and
even fewer, 3 percent, go to the Theater. This means that while they are at Victoria Gardens on a
regular basis throughout the year, they do not move from the Mall to the Cultural Center. In fact,
37 percent of this group has never been to the Cultural Center building.
•
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.corn
Respondents to the Community Survey go to the Cultural Center primarily for the Library (35%),
but do also tend to be Theater goers (27%). Of these, about one third (29%) visit the Cultural
Center monthly and another third (28%) visit weekly. At the same time, 23 percent of respondents
to this survey have never been to the Cultural Center.
Rancho Cucarnonya
P75
u
The Mall Intercept Survey was conducted in the Victoria Gardens Mall. These respondents were
similar in profile to the VG Kidz Club members. They go to Victoria Gardens to hang out (SO%) and
shop (31 %). They visit weekly (42%) or monthly (39%). Of these, only 10 percent use the Library
while 44 percent have never been. Among those users wlio do visit the Library they are less heavy
users than either the Library Survey or Community Survey respondents visiting weekly only 15
percent of the time and monthly 15 percent as well.
Library Paper Survey respondents were at the Library because they were attending children's
programming of some kind. Not surprisingly, the programs are the primary reason this audience
visits the Library. They are heavy users of these programs with 75 percent attending weekly and 13
percent monthly.
How often each audience goes to the l~heater is also interesting to note. 44 percent of Rancho
KIDS Library Survey respondents do go to the Theater annually but another 33 percent have never
been. As noted above only 3 percent of VG Kidz Club respondents had ever been to the Theater.
l lie largest group to use the Theater is the Community Survey audience with 36 percent using
the Theater 4 times a year, 35 percent attending once a year, and 20 percent never having been.
Finally, 38 percent of the library Paper Survey respondents also go to the Theater once a year,
although almost half, 46 percent, have never been.
ft..J
c v~ a s c o ~ e i rv c
Rancho KIDS Feasibility Study
Another key set of questions in each survey explored the style of interactive museum each audience
would prefer to see at Rancho KIDS. Respondents were asked to choose between four types of
museums, including children`s museums and science centers, and then to select an image that best
represented their vision for Rancho KIDS. Although children's museums received a slightly higher
percentage of the vote from three of the five surveys when respondents were just choosing from
titles, when it came to selecting images the vote was very even. The following table shows the
results for each survey when choosing images to represent the vision for Rancho KIDS:
TABLE 2: SURVEY MUSEUM PREFERENCES
Rancho KIDS Library Survey ~ 35% 39%
VG Kidz Club Survey 53% 30%
Community Survey 25°~ 43 °h
Mall Intercept Survey 34% 36%
Library Paper Survey 65°~ 21
The final question in the survey was designed to assess how far potential audience members would
drive to visit Rancho KIDS. For three of the surveys-the Rancho KIDS Library Survey, VG Kidz Club,
and the Paper Survey-well over the majority of respondents said they would drive up to 30 miles
to use the museum. Community Survey and Intercept Survey respondents were willing to drive 40
miles for such an experience.
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•
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COOLEST THING RESULTS
• As noted, survey results demonstrated some differences in the age and habits of the Library
audience, Theater goers and Mall users. At the same time, there was a high degree of excitement
about the project, and interest in the types of experiences it might offer, from all respondents.
1 his can be seen in answers to the question, asked in all of the surveys: "What is the Coolest Thing
You've Never Seen in a Library?"
Gyroscope compiled 353 total responses to this question based on the responses from all surveys.
The total responses excluded those that did not have an answer to the question. Some had not
visited the Library, were confused by the question, or simply couldn't think of anything to say.
When asked, "What is the Coolest Thing You've Never Seen in a Library?" survey respondents
made a wide range of suggestions that included live animals, art, technology, and science.
People also read the question as "What is the Coolest Thing You've Ever Seen in a Library?" and
commented on programs they had participated in at the Biane Library and other libraries. Among
these, respondents particularly noted a Star Wars program, live elephants, a Peet's Coffee Shop
connected to a library, and amusement park rides.
Gyroscope organized the answers to this question into a set of six broad categories by identifying
common themes. The categories and their percentages are: Existing Library Programs (33%),
Miscellaneous (30%), ScienceMature(Technology Q4%), Art/Culture (22%), Interactives (13%), and
Toddler Activities (5%). Some answers fall into multiple categories.
• l he table below shows the number of responses and percentage of the total responses for each
category.
TABLE 3: COOlES1 1HING CATEGORII
-- -- -
Existing Library Programs
118
-- -.. _. -
33%
Miscellaneous ___ __ _ __
~ 105
~ 30%
Silence/Nature/iechnology 83 24°~ -
Art/Culture
- -_~- ___
79
22%
Interactives
46
13%
Toddler Activities 18 5%
Total Responses' 353
"Total Response does not reflect the responses that said 'No answer,' 'NlA,' 'No ideas,"Don't know,' `Not sure,' 'Can't
think of anything,' 'This question is confusing,' and 'Haven't been to the library.' A total of 743 respondents did not
have an answer for this question.
n
G Y R O S C O P E I N C
Rancl-~o KIDS FeGSitiility Study P7$
~ornE response highligFrts (unedilc d) iiom Encli cateuory rre listed l~Elow~: •
Existing Library Programs:
• "The Star Wars day... my oldest son loved it!!!" - VG Kidz Club Online Survey
• "Ontario's library has a Peet's Coffeehouse attached." -Rancho KIDS Library Online Survey.
• "The events put on in conjunction with the cultural center are very nice and well organized."
- Rancho KIDS Library Paper Survey.
Science/Nature/Technology:
• "An atrium with plants soaring high, a planetarium, a kids' garden like the one at the
Huntington Library." - VG Kidz Club Online Survey.
• "Space learning center/museum." -Rancho KIDS Library Paper Survey.
• "I would like to see those Kindle computer tablets loaned out that you can use to read books
interactively." -Rancho KIDS library Paper Survey.
Art/Culture:
• "I have never seen a library that has a room dedicated solely to Art (fully stocked with
supplies and on-going classes exposing families to different styles and techniques of art
forms)." -Rancho KIDS Library Online Survey.
• "Photo gallery -kids bring in photos they have taken and they are posted for aweek." -
Rancho KIDS Library Paper Survey.
• "Have characters come to life. Pick characters that are well known and have community actors
come as them, perform scenes or do readings." -Rancho Cucamonga Community Survey-. •
Toddler Activities:
• "Place for the toddler age to experiment and explore - everyone says don't throw book,
don't put in mouth, stop banging on the keyboard, go back to mom or where is your mom?"
- Rancho KID5 Library Online Survey.
• "I just wish you had more classes for tots! We are willing to pay too!" -Rancho KIDS Library
Paper Survey.
• "A nap time area for babies/toddlers." - VG Kidz Club Online Survey.
Miscellaneous:
• "Amusement type of rides!" - VG Kidz Club Online Survey.
• "I haven't seen but it would be cool to see fun things to climb on, interactive learning centers,
and outdoor water fountain play." -Rancho KIDS Library Paper Survey.
• "A toy library for borrowing puzzles, games, and toys." -Rancho Cucamonga Community
Survey.
•
Rancho Cucamonga
P79
FOCUS GROUPS
• Gyroscope conducted three focus groups with Library staff and community stakeholders over a 2-
day period. A total of 12 people participated, four of tlieni Library staff. The other eight were all
active users of the Library's Bouncing Babies programs. All participants have been to children's and
science museums in the past.
Participants fell into the following age brackets:
• Three participants were 25-35
Five were 35-45
Four wiere 40+
The following shows the distribution of children in each household:
About the Library
Participants were asked to discuss the types of activities currently offered by the library. These
were described as simple walk-up offerings such as coloring. Materials often include stickers and
stamps. Activities are typically offered during a cultural event, or related to a book character.
Volume can be quite high, as many as 400 visitors. Most visitors come in groups of 3 to 4.
There was agreement that for weekly drop-in crafts, a fee would not be possible but that for
holiday ever7ts and for more complex projects i~t would be possible to charge a materials fee. A
cookie making activity does have a fee; $5/person for 2-3 cookies that visitors then decorate.
The Library would like to be able to offer painting and clay, cooking, physical exploration and
climbing, and media classes. They would also like to have a space that can accorrrmodate 40-50
people that can be very messy, and spaces where adults can socialize and connect.
The Library offers activities now in part to provide patrons with a memorable experience, and to
reinforce the feeling that it is their space. The Library's agenda is to build relationships, support
education, and support schools.
G 1' R O S C O P E I IV C
TABLE 4: NUMBER OF CHILDREN PER HOUSEHOLD
Rancho KIDS Feasibility Study P80
About Rancho KIDS •
When asked what about the Rancho KIDS experience is appealing to them, participants
responded:
• Explore
• Learn
• Create
• Imagination
• Pretend
• Hands-on
• Going Further
• Opportunities for NB-2
• New things to do with kids
• A place where kids can use both physical and mental abilities
Among the reasons they noted for liking children's museums were:
• Freedom to make a mess
• Going to explore, having a purpose for time spent with family
• Parents' mind set is different -comfortable and relaxed
• Opportunities to play with other children
• Exposure to experiences you can't find anywhere else
• Safe for little kids
Examples of favorite activities included: •
• Matching bones to animals
• Water play, putting on rain jackets and boots and having blow dryers to dry off with after
• Science Center activities that appeal to children as they grow
• Light tables and color mixing
• Craft Studio and working with recycled materials
• Creating little motors
When asked what they would like to see at Rancho KIDS, participants noted:
• Small rooms that are intimate
• A place that is different from home
• Separate entry and separate space from library so that behavior can be more physical and
louder
• Services that the schools are not able to provide: music, art, theater, science
• Represent local diversity
• Opportunities for home schooled kids and for high school students doing community service
hours
• Creative and fun but also educational
• Art and science both
• New things on return visits. If things rotated often participants felt they would use the facility
several times a week.
• Space for birthday parties
• Amenities including changing tables, a place to eat lunch with shade, water to drink, privacy •
for nursing and couches
263 Fourth Street, Suite 701, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com
Rancho Cucamonga
Specific exhibits and activities mentioned included:
• • Construction activities with pipes and hard hats
• Baby doll/Doctor exhibit
• Electronics and circuits
• Velcro walls you can build a ball ramp on
• Toys from around the world
• A toddler zone
• Music -introducing kids to instruments
• Dancing area
• Orchestra day
• Green Screen
• Storyboard Wall
• Aquatic Center where you can play in the water and play with waterwheels
• Bubble columns
• Exhibit-style pieces like at Cerritos
Local Connections
Local resources with possible relevance for Rancho KIDS included:
• Grape vines and wineries and olive groves- agriculture
• Route 66
• Dwarf citrus trees
Timing and Length of Visits
Participants agreed that they were most likely to visit the museum on weekdays when they tend
to be home alone with their kids. Two blocks of time were identified as the most likely for visiting
Rancho KIDS: 10am-1 pm and 4pm to closing on Monday through Friday. Participants thought they
would use the facility somewhat earlier on Saturdays, between gam and 4pm. Sundays are spent
with family and are less likely to include an outing.
Pricing
There was agreement among all three focus groups that they would be willing to pay for the
Rancho KIDS experience. Most participants thought they would come repeatedly and would most
likely purchase an annual membership. Typical group size would be 1-2 adults and 1-2 kids, so 2-4
total.
Specific pricing suggestions ranged from $5/visitor to $10/visitor, and $100 to $120 for an annual
pass. Some suggested that the museum be free for its first week to introduce people to the
experience.
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G Y R O S C O PEI IV C
P82
RANCHO CUCAMQNGA ~
~~sitJili~~~ ;~tud;~ fol~ l~a~~cho lull)`;
t the Paul A. Biane Library, Rancho Cucamonga
Phase I:
Community and Regional Needs Assessment
•
G Y R O S C O P !` I f! r •
June 200E
Rancho KIDS Feasibility Study P83
•
v~1~~oouc~-ion
Over the past decade, our society has undergone a revolution in the way we use and access
information, from Google to Twitter. These changes have profound implications for- libraries
everywhere. As the Urban Library Council has noted, libraries today are undergoing a dramatic
shift "from passive, recreational reading and research institutions to active economic development
agents, addressing such pressing urban issues as literacy, workforce training, small business vitality
and community quality of life."* Une particularly critical new emphasis is reading readiness and
programming for young children, which is widely viewed as the key to lifelong learning and
economic success.
Well aware of these trends, the City of Rancho Cucamonga has been exploring a possible new
role for the Paul A. Biane Library as a family destination offering expanded opportunities for
children. The City retained Gyroscope, Inc., a museum planning, architecture and design firm, to
conduct a feasibility study to test this new concept and how it might benefit the people of Rancho
Cucamonga. The study was made possible by a grant from the California State Library. Gyroscope's
findings are summarized in this report.
l he working title for this major new program is Rancho KIDS. The vision for the project is an
interactive, hands-on family destination fully integrated with the mission of the Library. The
first phase of work consisted of a Community and Regional Needs Assessment to gather input
from stakeholders, potential user groups, community leaders, and Library staff and to assess
the opportunity for Rancho KIDS. Gyroscope's study was designed to determine interest, review
age range preferences, solicit ideas, and to evaluate the appropriate niche for the new cultural
offering at the Library, In addition, the California State library grant was intended to test the
survey methodology model used in this process, so that it could be used by other state libraries in
the future.
With input from the Library's board and staff, the California State Library, and local educators aid
cultural leaders, Gyroscope, Inc. developed this Community and Regional Needs Assessment with
the following primary objectives:
• To outline a process for evaluating the potential of a children's museum-style experience at a
California State Library;
• To identify the niche and potential for the Rancho KIDS project through surveys, community
interviews, and focus groups;
• To identify existing libraries with hybrid programs and develop case studies;
• To review comparable children's museums for operating implications;
• To identify other issues that might impact the project.
• `footnote: Libraries are Key to Building Local Economic Base, Urban Libraries Council, 2007
283 Fourlh Street, Suite 20i, Oakland, CA 94607 I 510.°86.01 i 1 I yyroscopeinc.com
P84
WHO WE INTERVIEWED
wer the course of this first phase of work, the project team interviewed community stakeholders
as well as potential strategic and programmatic partners. They included: members of tl~e
redevelopment office and other city employees, the marketing manager of Victoria Gardens
Shopping Mall, and a member of the neighborhood adjacent to the Cultural Center.
va~uEs
As part of the Community and Regional Needs Assessment, Gyroscope asked the Rancho KIDS
Library team and stakeholders to identify core va lues at the heart of their vision for the project. This
provided insight into the team's desires and hopes for Rancho KIDS, which could later be compared
with the community surveys- The Library Team selected family, fmagination, and relevant as the
three words that best describe their thinking.
In addition, Rancho KIDS is meant to become the place in Rancho Cucamonga for creative,
inquiry-based experiences, and play-based learning for families. There is a strong feeling that
if the experience at Rancho KIDS is not fun it will not be successful and a conviction that visitors
should leave carrying a joyful feeling that will motivate them to return. There is also a sense that
the experience at Rancho KIDS should be inspiring. All of this is part of making Rancho KIDS a
meaningful and useful community resource.
The Library hopes that Rancho KIDS will be a family destination, a place for families to enjo~~
together, a learning partner to families, and a contributor to the family-friendly culture of the
city. Rather than seeing playful learning as ancillary to formal education, the project team wants
to position Rancho KIDS as a partner to the schools and to contribute learning experiences that
the schools do not already have. The group agreed that the creative arts are a possible vehicle for
the goals of the program. The central importance of exposing people to all types of culture-art,
literature, performance, and visual arts-is the role of the Cultural Center, and Rancho KIDS will be
another facet of this program.
•
G 1' R O S C O P E I N C
Rancho KIDS Feasibility Studv P85
LEARNING BEHAVIORS GOALS
• 1 he Rancho Library project team and stakeholders identified curiosity, exploration, discovery,
and Inquiry as the guiding principles in designing a new experience for Rancho KIDS. The team
described opportunities to play together, engage in learning through movement, not having to be
serious while learning, doing something for fun, and being joyful as goals for the new experience.
There was a sense that families need permission to have unstructured time and need places to go
that support exploration and discovery without being organized toward an end goal other than
enjoyment.
Stakeholders also noted arts and culture and storytelling and imagination as important areas of
expertise for the Library to build on. Arts and culture offer an opportunity to be accessible to a
range of audiences, support tolerance and community building, and are critical issues for the future
as demographics in the region and throughout the country continue to change. Storytelling and
imagination are the basis of both the Library and the Theater. Rancho KIDS is intended to build on
these but it does not necessarily mean arole-playing environment.
Three other goals emerged in the stakeholder's meeting:
• Strong relationships between adults and children and the development of confidence and
self-esteem.
• Media and technology were identified as something that the region needs more
opportunities to interact with.
• Community pride is one of the desired goals of the project. The Cultural Center is now a
gem of the community, and the team wants to enhance that further with Rancho KIDS.
WHAT WILL VISITORS TO RANCHO KIDS DO?
When asked what behaviors they hoped to see visitors exhibiting in the museum, project team
members identified teaming as their top choice. All agreed that visitors should go home with
something new that they gained from their experience. Learning might happen from interacting
with content, with other visitors, or by experimenting and making things.
The project team would also like to see a focus on children in Rancho KIDS. This came from
combining three different selections: making choices and being in charge, following their child,
and celebrating family time. Together, these describe a place in which children are free to be
playful, spontaneous, messy, active, curious and in-charge, where adults participate in this child-
centered environment, and where the focus is on having good times together.
•
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f2ANCHQ CUCAMONGA ~
-easiE_~ilit~~ ~~l~a~y for f?anc:ho ,~i~)~
at the Paul A. C~iane Library, Rancf~o Cucarnon~a
Phase I
Community Needs Assessment
C]
Gl'RC1SCQp L:lf~li" •
June 200'
Rancho Cucamonga
;;~~~,~, :Ir~~TY tVFFr}S ~SSFSSI~~
CHARACTERfSTICS OF THE COMMUNITY
Rancho Cucarnonga's demographic profile, economy, and unique culture are all highly favorable
for the development of afamily-oriented destination such as Rancho KIDS. The City is an upscale
community with average household income well above the national average, many families with
children, and a strong interest in education, all positive indicators for a project of this type.
Rancho Cucamonga is conveniently Located between the 210, 10, and 15 freeways in San Bernardino
County, making it an ideal bedroom community for professionals working in Los Angeles 37 miles to
the east. The City has five school districts, six colleges and trade schools, and two public libraries.
There are currently 177,736 people living in the City, and it is rapidly growing. The population is
68.9 percent Caucasian and 30.4 percent Hispanic. 1"he population is young, with a median age
of 32 and a large percentage of families with children. U.S. Census data for the region show that
162,896 children live within 10 miles of the City's Cultural Center, 472,512 children within 20 miles,
and a staggering 1,282,726 children within 35 miles.
Rancho Cucamonga is known for its safe and attractive environment, good schools, and family-
friendly culture. The "Rancho Way" suggests creativity, smooth functioning, leading edge
technology, original thinking, warmth, and fun.
The city also I~as a strong heritage. In addition to bein a traditional roducer of oran es ra
g p g , g pes
and olives, Rancho Cucamonga is known for Route 66, which passes directly through town; for
the majestic San Gabriel Mountains just to the north; for water conservation and xeriscaping; and
for Horses and riding. t_ocal artist Sam Maloof has achieved fame with his hand-carved sculptures
collected by museums around the world. "We can do something special here from where we come
from," explained Pam Easter, assistant city manager.
The City offers a balance of residential, commercial, and industrial zones, with nine retail shopping
plazas and an emphasis on offering high quality office space for regional headquarters for
companies such as Mercury Insurance and GM West Coast. According to the U.S. Census Bureau,
educational services, health care, and social assistance provide 19.7 percent of local jobs, making
this the largest employment sector. Retail is the second largest employer in Rancho Cucamonga, at
11.6 percent.
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G Y R o S E Q F E I N C
F;~r~d~c; hIL~S ~r<<cil',ilit~.~ ~iu~iy
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DEFINING THE NICNE: REGIONAL ATTRACTIONS
A key question in evaluating the need for Rancho KIC)S is de{fining the project's unique role, or •
niche. to be successful, Rancho KIDS should support and enhance, rather than compete with,
existing programs and institutions that already serve the region. And there are many.
Within a 25-mile radius around Rancho Cucamonga, it is possible to visit regional history museums,
a paleontology museum, art museums, and transportation-themed attractions. In addition, there
are three small children's museums. Within an hour of Rancho Cucamonga, families can access
Disneyland, Legoland, and Sea World.
Rancho Cucamonga itself has several amenities for residents, including two libraries, a community
theater, and up-scale shopping areas that cater to parents. The Epicenter.is a minor league baseball
park and home to the Rancho Cucamonga Quakes, who chose the area because of its family
orientation. Residents have access to 273.6 acres of parkland in 26 parks, as well as miles of trails,
an equestrian center, and several community centers.
r1
L~
X83 Fourth Street, Suite 201, Oakland, CA 94E07 I 510.986.0111 I gyroscopeinccorn
Of these area destinations, none represents an environment specifically designed for families that
is flexible, supports return visits, and offers family programming. The larger regional attractions
require planning and represent an investment of time and money, while the children's museums
are too small to serve the Rancho Cucamonga community well,
Rancho Cucamonga
C7
DEFINING THE NICHE: LOCAL RESOURCES
THE LEWIS FAMILY PLAYHOUSE
The Lewis Family Playhouse, the Library's partner in the Cultural Center, operates a 536-seat
theater whose aim is to offer something that is "close to the heart" and which the community
will be interested in. Typical attendance is 60 percent to 80 percent of capacity. The most popular
program is a series called Theater for Young Adults that runs two performances a day for three
weeks, three times a year. In addition, the Theater offers a family series twice a year, the Wee
Wednesday program, and school shows throughout the year, which get 98 percent attendance.
Ticket purchases indicate that the largest audience segment overall is adults, with youth the next
largest. 1'he majority of ticket buyers come from the Inland Empire, within a 40-mile radius. How-
ever, users of the Lewis Family Playhouse do come from a wide geographic range, as far as Palos
Verdes, 65-miles to the southwest; Yermo, 84 miles to the north; Beaumont, 41 miles to the east;
and Fullerton, 33 miles to the south.
In 2007-2008, the theater had a total attendance of 51,468 and staged 61 productions. In addition,
the theater offered arts academy classes and workshops for 5,793 participants, rented Celebration
Hall and the courtyard 751 times for a total attendance of 22,392, and recorded 13,465 walk-in
visitors to the Cultural Center lobby.
THE CULTURAL CENTER
'1 he Cultural Center building shared by the Library and Lewis Family Playhouse is organized around
a "Main Street" theme. A central rotunda links both spaces and creates a central entry point,
which can be accessed either from the Mall or from the street to the north. the Friends of the
Library runs asecond-hand bookstore just off the rotunda, and the l~heater runs a concession stand
that sells pre-made food during performances, which opens both to the "Main Street" inside the
building and to the exterior courtyard. The courtyard is an "unexciting but functional" hardscape.
It is used for many events, including weddings and city festivals. Bus drop-off is on the far side of
the Theater, and kids walk down the sidewalk outside and use the courtyard as a queuing area.
Both the Theater and Library would like the Cultural Center to be more visible and welcoming in
order to attract people visiting the Mall_
•
There are other challenges with the Cultural Center building:
There is only one set of public restrooms for the Library. l~hey are off the rotunda and shared
by the Theater, although the Theater also has other restrooms.
Parking is sufficient but not convenient. There are 1,150 spots now on a first-come, fir-st-
served basis. It is free to park, and, in theory, the mall, Library, and Theater do not compete
for parking because their audiences come at different times.
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Rancho KIDS Feasibility Study
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VICTORIA GARDENS MALL
Adjacent to the Cultural Center is tl-ie Victoria Gardens Mall. The Mall is a potential programming,
financial, and strategic partner Rancho KIDS and for the library. It attracts a young audience,
including many families with children. The Mall's most recent initiative, called VG Kidz Club, is a
family loyalty program targeting kids. As members of the club, children have access to a series of
interactive experiences in the Mall, such as learning Johnny Rocket dances or "Make Your Own
Pizza" at California Pizza Kitchen. In addition, anyone who shows their VG Kidz Club membership
cards will receive a small prize from affiliated retailers. It is free to participate, and 4,500 families
signed up the first month it was offered.
Catering to a family audience has proven successful for the Mall. In addition to the VG Kidz Club,
the Mall offers themed birthday parties for a fee of $15 a person. Since launching these programs
last year, the Mall has seen a measurable increase in sales. The primary reasons families sign up
for the program is to have fun and spend quality time together. Mall data shows participants are
eager for family-oriented experiences that are easy to access, do not require advance planning or
logistics, and are affordable. 'f he Mall believes that the VG Kidz Club is tapping into this need but
that there is room for additional offerings for these families.
PAULA. BIANE LIBRARY
The primary goal for Rancho KIDS should be to enhance and extend the existing services at Paul
Biane Library. Rancho KIDS and the Library should work seamlessly together to create a new family
destination beyond what either could achieve alone. In order to make that possible, it is first
important to understand how the l ibrary operates today.
The Paul A. Biane Library opened in the Cultural Center at Victoria Gardens in 2006, just five years
after the initial idea was born. The Library and the Lewis family Playhouse share a theme of
imagination and fun.
The Library is in the business of families, community, and enrichment. It attracts over 1,000 users
a day and up to 400 at any one time. Sixty percent of its circulation is to local users from Rancho
Cucamonga, and the remaining forty percent from regional users. It is common for people to drive
20 miles to attend a 20-minute family story program. While the Library is designed for all ages, the
largest circulation is in children's literature, and family-oriented programming is more successful
than adults-only events.
•
283 Fourth Street, Suite 7.01, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.corn
Rancho Cucamonga
Visitors and circulation transactions grow steadily throughout the day, starting at 10:00 a.m. and
peaking between 4:00 and 5:00 p.m., after which they taper off until closing. Programming,
holidays, and special events affect these patterns. Morning visits are primarily young children with
their parents or guardians. The following shows the average number of transactions per hour for
a typical weekday.
10:00 a.m. - 78
,12:00 p.m. - 113
2:00 p.m. - 128
4:00 p.m. - 168
6:00 p.m. - 85
8:00 p.m. - 61
The culture of the Library is active and engaged. Books are shelved with their faces showing in
order to be browser-friendly. All staff is cross-trained in children's and adult literature, and staff
move around rather than being stationed in one place. In addition, staff offices are integrated
so that they are adjacent to the areas they serve. Windows into these areas afford access even
when staff are at their desks. There is a quiet room where talking is not allowed, but, throughout
the rest of the Library, exploration is encouraged through color, scale, furnishings, visitor-made
artwork, lighting, and design.
The Paul A. Biane Library has the following features:
• A story theater with anight-sky ceiling for simple star shows.
A Technology Center where classes are held.
• High speed computers.
A Teen Center and group study room.
• A Storybook Reading Room.
Comfortable places to sit, read, and work.
A Rotary Club Reading Room (the quiet area).
• A Back to Basics Reading Center.
• A special magazine collection.
• A performing arts collection.
School reading lists and books.
Programs for children ages Newborn to eight are especially popular. About 25,000 kids attended
programs at the Biane branch, not including the kids who attend Theater shows or come to the
Cultural Center on tours.
•
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G 1' R O S C O P E I IV C
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Gyroscope used the 2009 Library Services Calendar & Annual Report, and the free City publication
The Grapevine Winter and Spring 2009, to compile a list of programs currently offered by the Paul
A. Biane Library. The resulting matrix maps the ages served, time of day proyrams are offered, days
of the week programs are offered, and the cost of each program.
TABLE 1 BIANE LIBRARY ACTIVITIES
ACTNfrY NAME DESCRIPTION AOE TIME DAY COST
Preschool Sto me Slo Ime In Theater 3-5 10:011 am Tuesde s Fee Cultural Cenler
Preschool Stor Ome Sto ime In Sto Theater 3-5 11:00 em 7ueade s free Cultural Center
Bouncing Babies StorylYne S[o me in Sb Theater with arenl 0-23 manUU 10:00 em Monde 6 Free Cultural Center
Bouncng Babies S
' Storylime In Sto Tbseler wNh arenl 0.23 months 11:OD am Monde s Free Cullurel Cenler
Pa
ma Stor 'me
' Fam! Slo me In S Theeter
2-8
6:30
Tuesda
Free
Cultural Cantor
Pa
eme SI me Famil Sto ime In Story Theater 2-8 7:75 Tues Free Cultural Center
Toddler Time St me In Theater wnh rent 2 10:00 am Frida Free Cultural Center
Famlty StoryUme Fem Sto Ilme In Stor Theater 2-8 11:00 am Frlda s Free Cultural Cenler
Famil • Sto a Faml Slo a in S Theater 2-8 12:00 Frlda Frea Culture! Canter
Teen Game N hts Board antl video mes for leans 12.17 7:110 2nd Thursda !mo nth Free CulWref Center
AfterScMol Cool AAerschool r In St lheafer 611 4:OD m VYednestla s Free Cultural center
AfterSchool Cool Afterstlwd re m In Slo Theater 611 4:1x1 pm Thuradav6 Free n~u~~,ai r mow.
To assess how much of Library programming is targeting each age group, we analyzed how many
programs are offered for each age group, and compared that to the total number of programs. The
age groups are:
HART 1 BIANE LIBRARY ACTIVITIES BY AGES SERVED
• Newborn to 23 months
• 2 to 4 years old
• 5-8 years old
• 9-11 years old
• 12-17 years old
Ape Groups Served
The results indicate that there are t>.vo times as many programs for two to four year olds and five to
eight year olds than for children of other ages.
The second most successful offering at the Library is family programs. These include Cultural Arts
Night, page-to-the-stage programs, and any other opportunities for families to experience a program
together. Nearly one-third of the Library's circulation is in picture books and beginning readers and
related videos. This equates to approximately 300,000 checkouts for those books alone.
•
•
r ~
LJ
Newborn 2-q Years 5-0 years 9,11 years 12-17 years
-23 months
Rancho Cucamonga
AUDIENCE
The Library's current attendance is primarily made rap of families and school children on field trips.
Building on this, the project team sees families as the primary audience for Rancho KIDS. The
Library would like to see a/ementaryschools (up to the age of 9), as the second audience. They are
currently the biggest group coming through the Cultural Center on tours, and the team agreed it
wants to build on that existing audience. The project will also be designed to serve the needs of
repeat users. The majority of Rancho KIDS users will use their services again and again whether
local or regional residents.
Mall users are another important audience. Although the general mall audience is older and comes
at a different time of day, the mall intercept survey, described below, indicates a strong desire for
more family programming, which would be advantageous for all three potential partners and
offer cross-promotion opportunities.
Community groups are another potential audience for Rancho KIDS. The Library has a significant
community group attendance from Boy and Girl Scouts and Boy and Girls' Clubs, and it would like
to bring these users to Rancho KIDS as well.
r1
~J
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c;vROSCOPF.iwc
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E,ar~cHO cucamoN~a •
easi bi- i~~~ study fog- I. aricho I~ I !)5
t tl~e Paul P.. Beane l ihrary, Rancho Cucamonga
Phase I:
Community Needs Assessment Conclusions
and Recommendations
C7
cv~c~scc~~~:i~~.~~-
June 2009
Ranch<~ KIDS Feasibility Siucly P95
~ `JIVII~IUNI I Y fVL- tU5 ~55t~~SI1~FI~11
UNCL.USIONS AND f~ECCIIVInrif~IVflAI Inr
CONCLUSIONS
The five surveys completed during Phase 1 all indicate a high level of interest in the Rancho KIDS
project as indicated by the large number of participants who want to continue their involvement
in future planning and have submitted their email addresses. This will enable the Library and
the planning team to stay in contact with this highly motivated group, to use the database for
invitations to focus groups, to build a new database for future surveys, and at the appropriate time,
assemble a local community group of advisors, volunteers and members to this new attraction.
The combination of on-line, paper and intercept surveys, together with focus groups, allowed a
broad range of responses from very different potential user groups. Those who accessed the survey
via the link on the Community Spotlight e-newsletter do not necessarily come to the Library's
programs aimed at the very young just as those surveyed during the Mall intercept do not regularly
come to the Cultural Center or receive the Spotlight e-newsletter.
This combined perspective, in addition to the range of ideas submitted for the open-ended
questions, provides the planning team and the Library in particular with many different approaches
to the Rancho KIDS project.
one other observation is chat the Library can benefit from a coordinated effort with the Theater
and Victoria Gardens Mall to bring more visibility to the Library as well as to the other partners'
offerings.
•
ncho Cucamonga
P96
The Paul A Biane Library is well positioned to add amuseum-style experience to its existing set of
services. The results of the community and regional needs assessment support this conclusion:
The competitive environment: There are no children's museums of the quality and scale
being considered for Rancho KIDS within a 30 mile radius of Rancho Cucamonga. Beyond
that distance, regional residents are likely to be driving to Los Angeles, which is a significant
commitment of time and energy.
Community needs: There are a large number of families with young children in Rancho
Cucamonga, and the surrounding region. Children newborn to 5 tend to be heavy users of
the local parks. In part this is because they are free, well maintained, and accessible. In part
it is because of a lack of other options. The success of the VG Kidz Club indicates that families
with children are looking for more ways to spend their time. Retail receipts associated with
the Club also indicate that they have some money to spend on leisure activities.
Art and Science: The community is interested in a broad range of topics including art, culture,
science, health, science fiction, and natural history. This breadth mirrors the breadth available
in the Library itself and suggests that the community would embrace ahands-on, interactive
learning environment that introduced them to new topics and ideas in an engaging and age-
appropriate way.
The Paul A. Biane Library is currently operating its space at capacity and sees additional
demand from its audience. The Library is uniquely positioned to provide family services
because it is already a family destination, and it has an unused second floor that was designed
as expansion space. The staff culture emphasizes customer service and sees the Library as a
place for families. Staff is also interested in defining new ways for the Library to serve its
audience, even when those strategies may be unexpected or even challenging to existing
library functions.
The California State Library: There is support from the California State Library to pursue new
opportunities to position libraries as community destinations and resources, and to provide
robust services to families with young children. A museum-style experience targeting families
would support their state-wide goal of Early Learning with Families (ELF).
C7
G 1' R O S C O P E I PJ
Rancho KIDS Feasibility Stud~~ P97
RECOMMENDATIONS
Target Audience: Rancho KIDS should be designed to appeal to families with children up to
age 7. The target audience is likely to be pre-school with some children under age 3, and
the majority aged 3-S.
• Be visible from the Mall: The VG Kidz Club audience represents an untapped potential
audience for Rancho KIDS. Survey results indicate that this group is largely unaware of
the library at the Cultural Center. A highly visible museum-style experience would build
audience not just for Rancho KIDS but also for the Library and Theater.
Charge Admissions: Based on the Library's experience with current programs, and feedback
from the target audience through focus groups, Rancho KIDS can and should charge
admissions. Children's museums of a similar size, in similarly sized communities, charge
admission and sell irremberships.
• Provide separate entrancing and space for Rancho KIDS: patrons want Rancho KIDS to be an
active, engaged experience. Many library users do not visit with children and hope to have a
quiet visit that allows them to focus on books and reading. Keeping Rancho KIDS physically
separate from the Library will limit the noise and activity level of a museum-style experience
to the second floor.
operate a typical museum schedule: Museum visitation is somewhat different from library.
visitation. The busiest days of the year for museums are during school closings and weekends,
• which often correspond with library closures. In addition, the pattern of use for a museum
is different from that of a library with the youngest children visiting heavily in the mornings,
a time that the Biane Library is typically slow.
Create amuseum-style experience that is broadly integrated with the Library: Because the
community does not strongly differentiate between children's museums and science centers,
and is equally interested in art and science as topics of inquiry, Rancho KIDS can embrace
the same breadth and openness to visitor interests that the 1. ibrary already achieves. Rather
than building a replica of a children's museum that might exist as a stand-alone attraction in
another city, Rancho KIDS should take advantage of being blended with the Library. At the
same time, this will position Rancho KIDS as a new direction in the field.
283 Fourth Greet, Suite 201, Oal:lsnd, CA 9/t607 I 510.98G.D111 I gyroscopeinc.com
P98
•
SURVEYS
•
~-~.
P99
• i~ar~cHO cucan~arv~
_~l~il y Fl'811i IIC) ~ UC iilll(~I I~H
Phase I
Survey Summaries
•
. f~~l`Iryt:lS~OFEINC
June 2009
P100
•
Survey: RANCHO KIDS L]BRARY SURVEY'
Report: ~
Survey Status :Respondent Statistics
Status: Closed Total Responses: 48
Deploy Date: 03/13/2009 'Completes: 48
Closed Date: 04/05/2009 ~ Partials: 0
i
View Questions:
1. Whore do you live?
efault Report
Potntc Summary:
No Volnts Questions used in this
'isurvey.
i
rl t0 5 . Q
Upland:
Ontario:
Fontana:
Rancho Cucamonga:
If other, please specify
Total Responded to this question:
Total who skipped this question:
Total:
30
Statisllcs
3 Pdta.'.hq 28
2 a•1u, ze
as ~~X 2~
22
20
18
16
1/
12
10
B
r;
s
t!f6 dt~ ynu
zQ
C+~na~o> Foalana
Responses
2
3
2
29
13
49
-1
48
Percent
4.08%
6.12%
4.D8%
59.18°h
26.53%
1 D2.06%
-2.08%
100%
RanUR+Cur:anwnga .fobiei p'.eas~naeclt
•
•
G Y R O S C O P E I IV i
P101
2. Whet Ic your zt{+ code,
- Recponcec Percent
517 iGr ~
-- 1 i6 32.65%
~, ~ % J 4 ; 5 10.2%
~ 7737: ~ 3 6.12%
•
5]766: 1 2.04%
St764: 1 2.D4%
;i c;iie~, pia.<<_ y:ecify
23 46.94%
Total Responded t0 [his question: 49 102.06%
Total who skipped tMls question: -1 -2.D8%
Total: 48 100%
24
Sla,is,ics ~
Rdb~ 21
,~M 20
--- to
,e
14
13
12
ii
10
9
8
T
fi
5•
d•
•
Other Responses
1 91701
2 91701
3 91701
4 91701
5 91701
6 91708
7 92336
8 91750
9 91701
10 91763
11 91101
,7k Y~r i I is _ g171U ~ ~h1~1 j C~~11~ i ~ trttr~ ~ IMrw
_ - `1
1Z 91711
13 91701
14 91750
15 92407
16 92509
17 91701
18 92336
19 91711
20 92336
21 91762
2Z 92555
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com
fi i111fhG IUCdI11GIlC~.
3. Whel is your pend~r7
Stallcticc 4G
24 5 14re!la:r 38
B ~.Art~ 35
40 ;.4y ~
--- - 3T
39
211
28
T4
T2
x
16
16
14
IO
8
6•
e.
7~
Responsts Percent
Mxle: 9 16.37%
Female ~ 40 81.63%
Total Responded to this question: 49 102.08%
Total who skipped this question: -1 -2.08°~•
Totat: 48 SOQo/
r' - - ---- - 9 0 Altl~ ID ~ Fw.ralo~l
h'~le
~ , a. How old are you?
Ft~nale
Responses Percent
Under 13: ~ 0 0°t
13-16' 2 4.08%
17-19: ~ 2 4.08%
20-29: 9 18.37%
30 41-: 17 34.69°h
40 and aGovt, 79 38.76%
Total Responded to this question: 49 102.OB%
Total who skipped this question: -1 -2.08°k
Total: 48 100°/a
1rw call :un ~.rd U GD U,IMr 1D ~ ~ 17-t9 9 l~ 2029 tt ~ J,l 40 t9 Qt 10 uc0 o6ovc
T ~ to 16
- 2C
SWlistics 18 '
5 5 tAcn!fo~r I>3 IP
:! A4h~ ~-
79 Mtv ~
.. ~__..- li ~ _'-
!
lJrd.:r 13 i3-1E 1%.19 20-T<I :30--OD 40 endahooti
P102
•
1
G Y R O S C O P E I ^J
Rancho KIDS Feasibility Study
5. flow many total children under ape 10 rrte fn your housefinld?
Reaponses Percent
u' ~I 27 55.1%
~' l3 26.53%
• ~ ~ 9 18.37%
n 0°~
4'
0
o°r°
~'~oie tLe.c 5:
0 096
Total Responded to this questton: 49 102.08%
Total who skipped this question: -1 -2.08%
Total: 48 100°~
2'
Statist{cs
4 5 ~Aedtan ~
0 tAin y
27 'lax
--- ti
i(
tE
18
td
12
10
R
U
d
z
.~
C
~~~ 6. What do you most often do with your chgdren for family leftcure time?
a
Go to the Fark~
Go to a Museum:
Go to a Sports Event:
Go shopplnQ;
If other, please speufy
Total Responded to this question:
Total wha skipped this question:
Total:
2i
£tallsttcs 1 2C
13
12
to
a
•
c
S
4
9
1
~af Uo you tnot:l t+ftrrr do wHft ypur cltftdrtlrt
famlhr k-twtr linw'+
Go Y.fhe Fa~l
e t0 ttme M out htaut-ef x~ld~ f7 ~ p ra -
y. t~ ~ t 0 ~ ~ tliigta ~t ~
I
1
1
i
Responses
16
4
5
4
20
49
-1
48
,.
-~-~
5~ae Il~r 4
Percent
32.65%
8.16%
10.2%
8.16%
40.82%
102.08°/
-2.089/0
100°.fi
1 C_ f Go oho0s+lap -
s 20 ~ M 0/u-. plp~ fpro/
hrtu
Gu shoppl~iy It u9~ei p!eaae s{~e~Jfr
P103
rtancho Cucamoi , P~ Q4
6 What do you most often do with you- children for farl!ily leisure time? •
kesponses
1 Go to the library 3- 4 times monthly w/ teen daughter, I also take my neighbors 7 yr old
twins.
2 Go to library go grocery shopping.
3 Don't have children, would like to see the city do something for child-free residents. Not
everyone belongs to a "conventional" family.
4 Go out for bike rides and skating.
5 Take trips; visiting a different state each time.
6 We go to the park a lot and every now and then go to the Rancho Library once finished
with our books. We`ve found that studying at Rancho Library can help us concentrate bet-
ter. In leisure time, my siblings play console and PC games along with going outside and
playing with others around our neighborhood.
7 Most family leisure time is spent at home. We are away from our home so much of the time,
we actually enjoy just being home with unstructured time. Other leisure time includes mov-
ies, eating out, shopping, playing sports.
8 We walk and bike on the Pacific Electric Trail often.
9 N/A
10 Spend time at home, cooking ,watching movies, playing games.
11 Don't have children.
12 No children.
13 Play with a variety of toys, readi~ ig •
14 N/A
15 No children.
16 To the library.
17 N/A
18 Variety of activities: art classes, movies, skateboard park, cooking classes.
19 11 yr old child at home. Most time is spent doing errands including shopping (which is not
popular -why do I have to go). Most leisure time is spent at home playing video games
together, computer games, and watching movies. So we try to do periodic (maybe every 2
months) something "bigger" to make up for not "doing something frequently" or being
dragged shopping. Disneyland is always a big hit, a special event at a museum (dinosaur,
bubbles), beach, pottery painting place, Dave busters/john's incredible pizza -all have an
"immersive" quality -separate world. Although cost to travel, available time, available
grown up energy all effect activity as well. We try to do something that -she can bring
friends to, be loud, run around, play -and if it is balanced with learning ... even better!
•
G 1' R 0 5 C O P E I N C
F,ancllo KIDS Feasibility Study
7. Whet is theprjmrry reason you use the Psul fl Mena Lib
a
,
r
ry
- Responses Portent
Homev:ork Center: ~
0 D°/
Cllk~re n's F:nn fem~ly Fr_~~cra ms:
6 12.24%
c:esearch: 4 6.]6°u
Computers:
0 U°it~
C P~e~k-out Eooks: =
3 67.35 rc
if cLh=_r, please specify fi
12.24°/~
Total Responded to this questfan: 49 SD2.08°/
Total who skipped this question: -7 _2,08%
Tota I : 48 100
' 1 t Ilrf•pti~narr frt:~s ~ ,,,i; u~
•' ~ l lhri•r 5,.
3i
--SL't05tics i~
S I~le~la~r 34
2A
tl :.Ah~. ~f,
33 :.A:n
[:i
i~
1f
1'
ri
8
f
4
1
r
c~;` 'T~l ~* ~ ^~4 1
C
t"
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~,` Cy
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e,
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~.
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• 8
How often do
o
t
th
P
,
y
u go
o
e
aul Blsne L16rary?
Responses Percent
Once syear: -~
i 2.D4%
Approrimately every three months:
2 4.08%
Every Manth: 16 32.65%
Every Week: 30 61 22°/
Never: 0 0%
Tota! Responded to this question: 49 102.08%
Total who skipped this question: -1 _2,pg%
Total: 48 l OD°/a
Sraliarics 34
2 1.4e;11an 28
0 t.Aln 2fi
30 ."uiaa
- - -- ~ 24
22
20
1?
f$
14
12
1~
e•
s-
knir cflen ckr you 9n 10 Ure
aaau Lilasn
• i--
t?rv-e a yezrz Apl:rczimeLely every tlu ee rnnntl•in Ever~~ •AAonlh Every lh!eeL I1F,: fi
P105
hailch+, ~_i~c.-~n.~~~i~-
P106
9. What is the coolest thing you have never seen at a Glbrary7 Tell us Your Ideas here!
Responses percent
Re=_ponses: 49 ]AO~/
Total Responded to this question: 49 102.OSho •
Total who skipped thls question: -] -2.08°~
Total. 46 1.00 k
Graph/Chart function not relevant for this question type.
9. What is the coolest thing you have NEVER seen at a Library? Tell us Your Ideas here!
Responses
1 Puppet Shows, Craft times for the kids & parents- where they actually get to spend about 20
minutes creating something to take home... Not just for toddlers, but even up into primary
grade levels. Teen seen- classes for kids & parents to take together : - a knitting club, - a book
club parents & kids could attend TOGETHER - a volunteer club, for teens & parents to do to-
gether amour & teen club - once a month club for moms w/older teen agers ages 16 and above?
A Mom & kid club for SENIOR CITIZENS raising kids A Seniors Citizens Club.
2 We saw a musician at the Archibald Library. I liked children's responses.
3 The computer classes and Teen theater.
4 Children's museum in L.as Vegas.
5 Library should have a greater selection of teen books. Small cafe-type section for students who
spend a few hrs in the library. Also, nn the site tutors.
6 Science Experiment Displays.
7 On-site personal tutoring.
S Skits, plays, and various fun activities as well as important learning opportunities for the entire
family.
9 Music listening booth or headphone stations.
10 Interactive museum.
11 Ontario's library has a Peet's Coffeehouse attached.
12 Science experiments such as the exploding volcano.
13 Artifacts, interactive science stations, photos of well famous authors, mannequins dressed like
famous characters (harry potter, fancy nancy, etc., fun structures to read/sit on to read.)
14 This question is confusing.
15 I'm sorry I don't have time to do this. I'm in a rush right now.
16 Area for babies and toddlers.
17 I would like to see more library prograr7~s for special needs kids.
18 I like picture 11B below where it looks like children have the opportunity to build large struc-
tures out of wood, much like "Giant Tinkertoys".
19 Interactive games or reading booths. It would be fun to have some type of computer or booth
that the kids could read along with, something similar to the book/cassette packs that used to
check out.
20 Idk.
21 - Manta Ray petting zoo; tidepools -Sand Castle competition -glassblowing -domino competi-
tion -chocolate fountain.
22 A demolition derby.
G Y R L S C C] F E I N C
Ranches KIDS Feasibility Study
23 A water fountain.
24 Programs for familie=.
• 25 Star Wars day.
26 Creating puppet shows on a weekly or monthly basis can be explored hands on painting with/
without adult participation for child(ren) again can happen on a weekly or monthly basis chil-
dren -to-children sharing their favorite book, toy etc.. (a storytime/a sharing time) can be held
_ once a month; gives ashy/any child an opportunity to read and/or share a toy, a hobby etc. to
other children.
27 Star Wars Day!
28 Water fountains, scanner, fax, and earphones.
29 A floor piano A heart you can walk through. A light and music wall A room to record a music
CD.
30 More interactive, hands on, Sensory Center for little ones.
31 I have never seen a library that has a room dedicated solely to Art (fully stocked with supplies
and on-going classes exposing families to different styles and techniques of art forms.)
32 Interactive literary themed events and installations.
33 The coolest event I have ever seen at the library was the "birds of prey" presentation that
featured a hawk, owl, falcon, and vulture. I would like to see some more educational events or
presentations for parents on topics such as how music the effects children's lives or the effects
of television on children.
34 A playground, interactive learning exhibits.
35 All the amazing events. I love how the library always has the most current books available.
36 Art. There is never enough art. Or perhaps a coffee bar.. That would be interesting.
37 I've seen lots of cool things that aren't at libraries.
. ~ 38 ?
39 Museum.
40 Museum.
41 Place to create artwork on a walk-up basis.
42 Inside fountain.
43 Animals.
44 Bugs.
45 Storytelling and computer classes. Would like to see a computer class workshop for kids.
46 Cultural Arts Nights.
47 Star Wars Day.
48 Never seen - a place for the "don'ts".aloud room :) -everyone is trying to being quiet, so a
place to be loud (music playing or play with musical instruments). A place to move and jump
around -everyone is saying don't run, stop jumping off the furniture (a play to jump, climb,
swing). Place for the toddler age to experiment and explore -everyone says don't throw book,
,don't put in mouth, stop banging on the keyboard, go back to mom or where is your mom?
Messy things -libraries don't want anything messy (paint, glitter, clay, crumbs, food, water.)
Freedom - (can't think of a better word) -unstructured time, unstructured activities (all library
activities are for a set time, limited people, limited supplies, set activities) free days/times? Free
performing arts kids classes (balloon twisting, face painting, pottery, set design, photography,
music, filming -make a movie)?
r1
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P107
2S3 Fourth Street, Suite 201, Oakland, CA 94607 I 510.956.0111 I gyroscopeinccom
hariuu~ iru~.arnanc
fit) 10. How often do you attend a tfieetrical performance at the CulWrel Center?
once a year:
Approximately every three months
Every Month:
Every Week:
Never:
Total Responded to this question:
Total who skipped this question:
Total:
2:
Stalislita 1
Ide~h~n I 21
~d6r ~
iAax 19
18
- ~- 17
16
15
1S
13
12
it
~o
5
l
a
Or•ca a year Apprcxin~aleh~ ev ,v three nulrttlri [ve~rv hinntl
Rerponses
22
8
1
2
16
49
-1
46
~-
Even t$'ae1
Percent
44.9%
16.33%
2.04%
4.08%
32.65%
102.08%
-2.089'0
100%
tJp~., er
P108
•
•
G Y R O S C O P E I N
Rancho KIDS Feasibility Stucly
11. If the Library et the Cultorat Center was adding a new family attraetlonr which one would you be Imost:!lfrely
to viclt?
itecponces Percent
•
Interactive Science Gsllery:
19 38.78°!°
Hr.nds-on Children's Museum:
17 34.65%
let Spot (Early Childhood Space):
2 4.08%
Natural History Place:
7 14.29%
[f other, please specify
4 8.16%
Total Responded to this question: 49 7D2.08%
Total who skipped this question: -1 -2.08°i
Total: 48 1 DO%
iG
Slaalstlcs ~ ~g
7 ;deiltan I 10
2 ?.A1~ tE
3 .'rlaa 15
15
13
12
It
to
8
A
5~
t
°
•
1! the librsry r•I file CuNufal Gsnlst w"Ai aadn9 ~ ~ fMn1y
etlrai,don wlgc:h aw wrn~W yor, t.r ftlnfl 1*ely k> vis117
n
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t'~ ®wirerarllr~ 6dena Gantry -
i ~ ~ Nsnh {)rr Ciidr~ s Muwort
s C!r tot Epac IEMy CMOrrovd ~qrl
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7
i
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o: (Early Naiur;:l Hism^; FL..: ~ u, .~.r .:,. _ per.ipy
] 1. li the l ibrary at the Cultural Center was adding a new family attraction, which one would you be
moss likely to visit?
Responses
1. Science Gallery that showcases some of the wonderful places we have in 5. Calif, like Jet Propulsion
Labs, and maybe we could get speakers to come quarterly - to interest kids of all ages in SCIENCE!
2. Something for adults (that intelligent children could enjoy too). How about an art museum?
3. I like the idea and sound of "hands on" -the word "museum" does not sound as fun. Science
sounds exciting, but maybe limiting.
Z83 Fourth Street, Suite 201, Dakland, CA 94607 I 5iQ~86A111 I gyrostopeinc.corn
P109
karlCf
~. "I c, ~UCeIIIUiiC'
12. Ot tho four photos above, which one moct represents a learning erwlrowmenl you would wan! to vlelt at the
Lf6rary~
Recponces Portent
P.: 3 6.12%
E: ]? 26.53°
C: 77 22.45°
~ 15 3U.619u
None of the Pbove: 7 14.29%
Total Responded to this question: 49 102.08940
Total who sktpped this question: -1 -2.08°/a
Total: 48 100%
f1t Hlr lucrr .t+tut• - - - - ~ - - _ . __... -_ _ -__
~ ehvtre whn.h rib mnkl re(~rgr.ents a karnins
+. ri~ttMlmNM ytm hnukt wool b Ui1-ft el the 1 Hnary7 i F'D ~ id C ~B O
I! ~ N 7 ~ N - -
ang al HrAbeve
t l C1J C
i fi
statistics
i5
11 Mw.lian
15 t4ar i I:
---- - ~;
It
t0 11
n
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7 _
I
L'v I
1
1 3. How often do you go to Victoria Gardens?
Reeponeec Percent
Once a year: 1 2,04%
Approximately every three months: 6 12 24%
Every Montlr. 9 18.37%
Every Week: _ 29 59.18%
Every Day: 4 8.16%
Total Responded to this question: 49 102.08%
Total who skipped this question: -1 -2.08°h.
Total: 48 100%
t~nN rr~tltl~ d" yMl ~o t(~- __. t ~ CJ+~cr. a year
yr k,ita G.:rttma~ 6~niM+~rmfsgly
- 30 ~ - - -
si~trr;ti
~e
8 :viedi~n
t L•1k~ 26
25 tolax 25
2i
20
96
1E
19
1c
1 L'
h
'.
II ____
P110
•
•
Clr:ce a yea Apl>rnxlmalely every Ilrree n~ion~h*-. Every Idlentl~ Evr=ty lhreF4 Es•v:}+ Da}
•
•
karicno f:lUS Feasihllity Study
14
_:
~';
14. Have you ever vlsitEd ~n Interactive Children's Museum? If yes, pkase tell tts which one In t8e bax below,
Responses Percent
No: ~_ 14 26.57°!°
Yes; 35 71.43°/n
Which One? : 3D 61.22°
Total Responded to this question: 49 102,06°!°
Total who skipped this question: -1 -2.U8
Total: 48 100%
- 38
Stafist]cs I
34
a' S ivltdlen 9Z
19 :,A L'.
18
IE
14
12
1:7
8
r,
h~
i~
n-
1B. Now far ere you willing is drive to trlsk en Interac3lve children's mtsseum7
]0 Miles:
20 Miles: 1
30 Miles:
40 Miles: ~ .
More than 40 Mlles:
Total Responded to this question:
Total who skipped this question:
Total:
- 21
Stadstlts 11
q '~ledla•~ tE
d ',din 1 i
19 ',da> I 1F
11
r
5
5
4
3
i
1
h
aig yixr wipu,y b dn~e bt
+e Childttln`- rttttcaum9
iD Arlles
4D Adde=_
Responses
19
9
11
4
6
49
-1
48
Percent
38, 78%
18.37 °io
22.45°
8.16%
12.24%
102.08%
-2.D8%
lOD%
RtraP iti-~n CO hailer
P111
283 Fourth Street, Suite 701, Oakland, CA 9A607 I 510.986.0111 I gyre>scopeinc.ram
P112
M:~ 16, Would you like to participate In future surveys repsrd[r-g new chlWren•s end fantfly programs at the
t,ibrary7
Responses Percent
Yes: 33 67.35%
No: 16 32.65%
Total Responded to this question: 49 102.08'Y°
Total who skipped this question: -1 -2.08%
Total : 48 100%
34
st~~is4tcg
~_ _ ~~
24.5 ",4eJfan
33 Adax ~
26
25
22
20
18
is
~~
iz
1G
A
5
4
t
n
~,~~ 17. If you answered yes above, please enter your email address in the, box below. we will not share your email
address with any other group.
Responses Percent
Email Address: _ "` 35 100%
Total Responded to this question: 35 72.92%
Total who skipped this question: 13 27.08%
Total: 48 100%
Graph/Chart function not relevant for this question type.
•
~~
u
•
G Y R G G C O IT E I N C
Y@S N°t
I~~,ynclio F.IDS 1=rar~il:~iliT~~ 51n[l~~
P113
•
Survey: KIQZ CLUB SURVEY
Report: Default Report
!Survey Status Respondent Statistics iPOlnts Summary;
Status: Closed "Total Responses: 156 No Points Questions used in this
Deploy Date: 03/13/2009 'Completes: 156 survey.
Closed Date: 03/31/2009 Partials: 0
View Questions: ~] to 5
•
•
i. Where do you live?
:~
Responses
Upland: B
Ontario: B
Fontana: 26
Rancho Cucamonga: 79
]f other, please specify : ~- _ 35
Total Responded to this question: 156
Total who skipped this question; D
Totel: 156
q~listice 78
75
26 :,1e:ilaei 72
A :,Aui EA
yg ?°1bx Efi
53
EO
Sr
F~
51
dB
45
42
3~
30'
93
as
z7
24
21
1Q
15
1'e
u
G
3
Percent
5,13%
5.13%
16.67%
50.64%
22.44%
100%
D °/a
100°!0
7.83 Foiarlh Street, Suite 201, Oakland, CA 94607 I 510.986.0 i 1 i I gyroscopciric.corn
~r„e~°, i,n~arr, Frmlana f3ancho C~,ri~ riwnga IF ofhr?r p:rasa+sp~i?Ify
P114
~. 2. What Is your Lip coA•_
Responses Percent
917~C: 28 17.95%
97735: 29 18.59%
91731: 9 5.77°k
91786: 4 2.56%
91784: 4 2.56%
if other, please specify : 82 52.56%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0°k
Total: 156 ]00%
Statistles gq
tB.S Ldedi~a 7E
htin 72
62 h9ax
fiG
Ap
dA
4rJ
3fi
32
2A.
24
heal I6 y01N SID ODd89 _ =P iEl 917]0 9 C 1191737 4 ~91~f1~
N ~ 91F19 1 C~9t78G
16
1Z
e.
a 1
917~p <~17 ~'~+. ht73i 4198G
2.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Z1
Other Responses
92336
91701
92879
92335
92394
91701
92336
91701
91701
92552
91767
92336
92553
91762
91763
92336
91701
92336
92503
9233fi
92223
If o7l:ei, please x1~,ecHg
22 92336 43 91761 64 91702
Z3 92336 44 91701 65 92336
24 92335 45 92335 66 91710
25 91701 46 92324 67 92394
26 92407 47 92336 68 92373
27 91701 48 92336 69 91701
28 92804 49 92377 70 92336
29 91723 50 92345 71 92337
30 91763 51 91701 72 91709
31 92395 52 92509 73 92335
32 91701 53 91701 74 92336
33 92404 54 92335 75 92335
34 91701 55 91701 76 92336
35 91764 56 92336 77 91701
36 92324- 57 92507 78 91761
37 91764 58 92336 79 92345
38 92336 59 92346 80 91762
39 91701 60 91761 81 91750
40 92509 61 92335 82 92505
41 92410 6Z 91701
42 92336 63 91762
1/ 1~
u
•
C]
G Y R O S C O P E I N C
Rancho KIDS Fea~ibilily Stuciy
P115
3. What Is your genderi
Responses Percent
P1 eJe: 9 5.77%
"~`'
lotel Responded to this question: 147
156 94.23%
100°~
Total who skipped this question: D 0%
Total: 156 100°h
Slilltl{C6 14t
~~ i~~1k!J~R.I 13f
12f
147 Max 120
-- ---- - tiff
SC8
fez
~E
9~
64
76
7't
v6
U~
t6
<2
30
24
18
t2
G
0
4. How old are you?
Responsss Percent
Under 13: ~ 5 3.21%
• 1.-76: 1 D.64%
17-19: [ 0 0%
-r0-29: ~ 31 19.87%
_o-q c' 91 58.33%
40 and above: 28 17.95%
Total Responded to this question: 156 100%
Total wha skipped this question: 0 D%
Total: 156 100%
_ QL
Sladd:llcs ~
16.5 ><ta•9ia~ &
0 1.71r. 8D
91 ltax 76
- - 72
6E
•=S
60
SE
~a2
4B
[4
4C~
3f~
32
2
24
2tr
16
12
6
6
0
•
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2E3 Fourth Sti eet, Suite 101, Oakland, CA 94607 I 510.86.0111 I gyroscopeinc,com
Adana FemRk,
ttanrho LlICBrllUllc ~.
5. Mow many total chlklra:n under rape 10 are In your howeitaidi
Responses Percent
`-' ~ r~ 3 1.92%
i' 72 46.15°/
- 60 38.46 %•
17 1D.9gi
~- 4 2.56%
More than 4: 0 0°h
Total Responded to this question: 156 100%
Total who skipped this question: 0 0°!0
Totah 156 100%
FtallFticP 72
8~
5 tdedian ES
J MN'.
~ I.ta•
27
24
21
1P
15
t2
urtdet ups !0 arro in ynttt
Il ;~
i
3 .. L!orr than. 4
~~ 6. W hei do you most often do with your chgdren for [smily Micure timer
Responses Percent
Go to the Park: 77 49.36Wo
Go to a Museum: 6 3.85%
Go [o a Sports Event 4 2.56%
Go shoppmp: 34 21.79°k
]f other, please specify 35 22.44%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100%
78
StattFtlrY I 75
:de1lFa:i 72
Bo
ct
48
S5
;2
3°
18
33
30
27
24
21
to
is
tz
9
G
3
r.
r you mutt c,fte+: ~,~r wNh ytwr c1Nd-pr
~~ t..r..... [~....~
rit: In E Sau:', 6-eN Gn 51~91A~1
~f plhef p!BHSB 4pE(~(p
P116
•
•
•
,.i;~~~n I;I~ _ F~_ .siu;i'~~ ~luii,
P117
6. What do you most often do with your children for family leisure time?
kFSponses
• 1 We take our son to a park, grab some ice cream, take him to the beach and also take hire to Victoria
Gardens at least 4 times a week.
2 I am a grandmother and like to go to community events for children and also the book store for
story time and library.
3 Kids love riding bikes outside and i always have them in sporting events through the city.
4 We do all of the above but I would say the park is the most common.
5 VVe've gone all over the place, from the Aquarium of the Pacific to movies at VG. On a warm night
we'll walk from home to Cold Stone Creamery for a cup of ice cream and let the kids play in the
playground adjacent to the parking structure.
6 A variety of activities, VG Kidz, bowling, park, movies, parties, shopping, etc.
7 Watch a movie, read.
8 Go to the movies or library.
9 Home school.
10 We go to my sport soft ball.
11 We play at home a lot. Its expensive to go out and do a lot more.
12 Visit relatives, they play with other kids.
13 Go to the beach, go to the park, take a walk, play in the backyard with their water table.
14 We go to Victoria gardens to play; shopping; lunch; dinner; show; and my friend; every week; i love
Victoria gardens ;thank you Jennie Bergman.
15 Library and bookstore.
16 There isn't any one thing we do most often. I try to expose my child to any experience that my be
beneficial to his growth and development.
• i 7 Go to community events, park, drive-in.
18 Mom's groups -various activities.
19 My son and I walk every morning at the Rubidoux mountain, once a month I take him to special
event like fairs, circus, etc... and also once a montf~ we go to places we he can develop the love of
art museums, classic music concerts, etc.
20 Mommy and Me groups, Ptayschool classes, library story-time, Pee Wee sports, bible study, church.
21 Theater events/Like Lewis Playhouse in Rancho Cucamonga & at Citizens Bank Arena in Ontario.
22 Anywhere where our daughter can interact wish other children in a family/kid friendly environ-
ment. Park.
23 Disneyland, The park, L.A. Zoo, stroll the mall, etc.
24 It would be great if the city of Rancho Cucamonga offered its community a learning and enriched
environment in the form of a museum. The libraries are great for children, but in order to expose
our children to hands on learning we should expose them to as much art and culture, and a museum
with different exhibits would be a great environment for all children.
25 We go to victoria gardens very often and we are registered in the family story time at the library.
26 Go to victoria Gardens and ride the train.
27 Home stuff... games, bike riding, swimming.
•
kanriu~ ~uc~;nc,,,.
28 All of the above. We like to do all kinds of things. Mostly the kids like to explore whatever, have
hands on experiences and use their imaginations.
29 All of the above NOTE: My daughter is 11 but is still interested in the activities you have or will
have.
30 We spend a lot of time at the museums (the science center and the museum of natural history) as
well as Disneyland, Legoland. John's Incredible pizza, Chuck E. Cheese and parks.
31 We live less than 1 mile from Vic Gardens, so we walk there in the evening and the weekend.
32 Go to Disneyland.
33 Go to Chuckle Cheese.
34 Work on the garden, get wet, play with mud, ride bikes, walk, etc.
35 We tend to do a lot of the hands-on museum type such as the Children's museum in La Habra; Kids
Science center in Pasadena as well as going to the park.
7. Whnt la the primary reacon you vls{t Ylctorin 6nrdansT
E~
Stntlblics ~~
~ '~tedta,i
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L~
•
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u
Responses Percent
Hang out: -~ 52 33.33°h
ShoDDln9~ 59 37.8296
Restaurant: ~ 10 6.41%
theater: 5 3.21%
Library: 3D ]9.23°h
Total Responded to this questbn: 156 100°/u
Total who skipped this question: 0 0%
Total: 156 S00%
Ri
G Y R O S C O P E
I lurg put SlwpplnS
fiarlcho KIDS Feasibility 5tudv
:~ F'. Why diu you sign up far the Vietorfs 6aMen's Klds Guff?
quzlity family time:
`c und5 Ilke fun:
i ~~. ~::ui learn somethrno, ~- I
Discounts: i
14eet other kids: ~-
Total Responded to this question:
Total who skipped this question:
Total:
a:
Slutictlcs gF
1.-0~Jlan ~
Mho B&
.._ 7E
55
52
4A
44
4a
36
28
24
2:
1a"
12
8
4
D
Rcsponces Percent
37 23.72%
91 58.33%
5.77%
13 8.33%
6 3.85%
156 100%
0 D °h
156 100%
• ~ 9. Now often do you po to Vittoria 6ardens7
Retponces Prrcent
Once a year: 1 D.64%
Apvrax!n-~a tely every three months: ~-- 13 8.33%
Every Month: 73 46.79%
Every Week: 64 41.03%
Every Day: 5 3.21%
Total Responded to [hls question: 156 100%
Total who skipped this question: 0 0°,~
Total: 156 ]00%
Slallstlc6~ 7<
13 h4wllan ...
y r,~N~, ;
33
34
27
24
11
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9
6
•
P119
X83 FDUrth Street, Suite 7.01, Oakland, CA 94E07 I 510.486.0111 I gyrnscopeinc.com
P120
r!1 SO. How often d0 you QO to the Cuttura! Ce+rt+cs7
Responses Percent
Once a yeu: 22 14.1%
F.pproxlmately every three months 3S 25%
Every Mont': 24 15.38%
Fvery week: 13 8.33%
Never: 58 37.18%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100%
Btalistles 57
24 'derlien
13 Min 51
i8 :dux <A
45
42
34
3fi
90
27
24
21
1B
15
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a
6
3
L
~, 11. How often do you qo to the Paul efane Llbraryt
Responses Percent
Onre a year: 10 6.41%
Approximately every three months: 2~ 74.1%
Every Month: 46 29.49%
Fvery Week: 37 23.72%
Never: 47 26.28%
Total Responded to this question: ] 56 100%
Total who skipped this question: 0 0%
Total: ]56 100%
Slalfsticr ~ 45
44
37 t,4edlarr 42
10 Mh•. ;p
46 Mar. 3B
- 36
34
32
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26
24
22
20
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Once a ye,u AppruxlmetPly avey~ Ihrre uiixnc~ Every hluntlr Every 1 ~`«et Nvvn
i~', ~. i-fit i,n ~;If 15 I C~.SII_ III"lv `~i UCi ,~
P121
22, what Is the coolest thing you have never seen at a Library? Tell us Your Ideas here!
Responses Percent
' `O~~E~' 156 100%
• Total Responded to this question: 156 100%
lc~tal who skipped this question: D 0%
Total: 156 100
Graph/Chart function not relevant for this question type.
12. What is the coolest thing you have NEVER seen at a Library? Tell us Your Ideas here!
Responses
1 Play area for kids, talent show for kids.
2 Interactive Science or History sessions.
3 Fish tank.
4 We saw a really cool show put on by a magician. I like all the events there always putting on.
5 NEVER??
6 I love the library right now, i have never gone and wished they had something else, it is very kid
friendly and my kids love it there.
7 An activity center for young kids who can't be quiet.
8 Cultural events are very interesting. Story-time is great.
9 Avery large aquarium. The multi million $ library in Cerritos is where I saw this. They also have a
great kids area. Also, as you are leaving there is a flat screen that plays "So long fat- well" from
the Sound of Music. I remember there would be a large crowd forming at the entrance to this
library on the weekends.
i 0 An atrium with plants soaring high, a planetarium, a kids' garden like the one at the Huntington
library.
11 The children's area.
12 The children's area.
13 No response.
14 Place for toddlers to hang out while adults and older siblings browse the library.
15 I'm unsure.
16 Events.
17 Media center.
18 More children's groups (1 yr. -Syr) like more play groups, learning groups (example: 30min each
session) where they teach colors, numbers, letters etc..... They already have the story time which
is great!
19 Computers with video games and devices like a ds or gameboy.
20 Star Wars event.
21 Have not been to the library yet.
22 I don't know.
23 N/A
24 Rotating exhibits like in museums or book signings.
25 Live animal exhibitions.
26 Tlie children's activities - I wish there were more for the 2 year olds.
27 I've never been there. Plan to thougl-~ in the future.
2f~ N/A
!£t3 fourth 5ireet, Suite 201, Oakland, CA 94607 I 510.986,0111 I yyroscopeine.coni
kancho Cucartionc= P1 22
29 I like the children's story-time theater. •
30 I love the summer shows and reading programs put on by the Upland and Fontana libraries. We
dropped out of the Rancho Summer Reading program because it was so poorly developed and the
shows were so difficult to find and attend. Also, despite having registered and attending the kick off
festival, I have no idea what the VG Kidz Club is. (And why do we insist on spelling words wrong when
it comes to programs for kids -they should be learning proper spelling). ,
31 Haven't been -just realized it's there -will go soon!
32 I love their story times, but i wish you didn't have to sign up for it... sometimes if would be nice to just
stop by for story time (my work schedule changes and i am not always available when they have story
time).
33 Hands on learning activities.
34 Interactive Bool<s that read to you. Touch Screen computers.
35 A house.
36 Books with tapes.
37 Don't know.
38 I love the way the kid area looks.
39 A separate area for toddlers and young children where they don't have to be quiet.
40 Unsure.
41 Story time where the readers dress up as the characters and free story time without having to be signed
up in a program. What happened to just reading to kids?
42 Puppet shows and theater story time.
43 Story-time for the children with lots of interaction. Library function with different activities.
44 Physical learning. Ii's usually verbal. We enjoy the bouncing babies story-time and would like to have •
more to do like that.
45 Story time puppets.
46 Video storytelling-where kids can sit and watch a video of someone reading them a book.
47 A closed room for children that they can color or have an hands on craft like playing with clay.
48 A Wii sports game.
49 More activities for toddlers on the weekends.
50 Jazz concert for black history month.
51 Have only gone to have reading time.
52 Having fun activities with interaction of other children... music, fun, dancing while still learning.
53 Snack & coffee house, crafty workshops for young kids.
54 The Chinese dragon hanging from the ceiling.
55 Haven't been to a library in ages but I would say something that kids can learn hands on and not just
have to sit down and read a book. Lots of visuals and things to explore.
56 Toddler gym play/read activity area. Live animals and insects to see.
57 Historical exhibits would be cool, Author of the month might be a fun thing. Scavenger hunt for kids
58 Astronomy like the one in Ontario at the moment, i haven't seen this in Paul Biane Library.
59 Story time for toddler is good, but very short, only ZO or 30 min. In other libraries is 1 hr of activities for
kids.
60 I'm not sure.
61 Hands-on activities for the children, for example, a dress up room where kids can dress up like their
favorite characters in the books they read.
•
G 1' R G S C O P E I N C
Rancho KIDS Feasibility Study
62 An expression wall where people can write down their feelings, desires, leitmotivs, goals... what they are
. happy about.
63 My children and I attend the black history exhibit, and my 5 yea old really had a lot of fun. However, my 13
year old, did not think you have enough things for his age group.
64 N/A
65 A hang out lounge for adults to chat and drink juice/coffee/tea.
66 The books.
67 We don't really hang out in the kids area very much because my 2 yr old gets tired of having to whisper. I
don't know if there would be a way to making the little kids area a separate room or just do something so
that they don't have to be SUPER quiet all the time. I want my daughter to be excited about books. And,
it's hard for her to get excited about them at the library when she has to be quiet. She likes to "read" to
stuffed animals or to me or even just ask questions when I read to her. Another suggestion would be some
sort of Mommy/Daddy and Me reading area. It would be nice if there were an area that had a comfortable
spot for parents to read with their kids. The sitting area in the kids section isn't very appealing for adults.
68 You had a wonderful children's puppet show that my son loved!
69 How about an open house for parents to help get their children interested in all the great things that the
library has to offer.
70 I don't know.
71 Family story-tunes on Saturday!!! I really love the bouncing babies story-time too.
72 We enjoyed the pajama story time!
73 A room with coffee and snacks (similar to Borders, etc.)
74 No response. ,
75 cozy library.
• 76 The star wars day... my oldest son loved it!!! I love the family Saturdays it just seems like I can never find
what is happening and times for the events. I just happened to walk through the library the day the star
wars was happening.
77 The building. '
78 An area that will provide more quiet activities like puzzles, an art table, books on CD table with headsets
and players.
79 Touchable activities.
80 Puppet Show.
81 Have never been to the library.
82 I have three boys. I think it would be wonderful if we can get more fathers involved with the children. My
husband does great, but having more events would be great.
83. Nothing comes to mind at this time.
84 The Science Gallery or the Hands-On Children's Museum sound awesome! Either of those would be great
at a Library. Having Science time just like you have computer time would be fun and exciting while the
children learn. Thank you so much!
86 The library itself is something spectacular.
86 Can't think of anything.
87 A space designed for small children.
88 No response.
89 The children section is designed like a scene from a classic children's' book.
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283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.01 i i I gyroscopeinccom
r(d nCriO Cuca moue=
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90 Not sure. •
91 When the library was first opened, you had characters dressed up & giving away autographs,
stickers & goodies which caught the attention of children.
92 Aquarium.
93 Dr. Seuss reading and interacting with the children. Early Childhood education for both the
children and the adults. I think Parents are looking for resources to help tell them what to do.
94 A story-time that is later in the evening for families, an event for children such as a book ex-
change where they bring one from home & trade it at a story-time & they all leave with a new
book.
95 We really only visit the library to check out books, but I would like to take my children to the
story time events held at the library.
96 The books.
97 Inefficiency when it comes to children and their story times.
98 Haven't visit the library.
99 The kids section.
100 Haven't visited one.
101 My son thinks the trolley should go to Bass Pro Shop. A children's museum would be awe-
some!
102 My baby loves story times.
103 No response.
104 ??
105 They have a great selection of books. My daughter enjoys the summer reading program.
106 The festival for Cinco de Mayo. •
107 Playspot for toddlers maybe close to online catalog section so kids can play while parents search
for items.
108 N/A
109 Interactive play area.
110 N/A
111 I would love to see more events and not just when it's a "holiday". There must be groups out
there that would calk with kids on conservation (Aquarium of Pacific?), "Discovery Center"
type events, authors, etc.
11Z Arts and crafts area like they have in many children's museums. Your area is prime fora chil-
dren's museum and this should be either at Vicki G's (as we call Victoria Gardens) or
at the RC Central Park.
113 Books.
114 Children's Museum.
115 Summer Reading Rewards program for kids.
116 Cant say. We really only visit Ranchos library. The kids really like computer learning area and
the enrichment center.
117 ?
118 Not sure.
119 ?
120 T'he animal show.
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G Y R O S C O P E I N C
Rancho Kips Feasibiucy s1~dy P125
121 I haven't been yet, but plan to gc.
122 We have not been to any library events. We primarily go to check-out books, audio books and movies.
123 Computers and all the kids activities.
124 Unknown.
125 Animals.
126 Have only been for books.
127 The Theater.
128 I can't think of anything.
129 Entertainment, like a fun interactive play like Playhouse Disney show with puppets or people in costume,
maybe bringing a story from a library book to life!
130 N/A
131 The kids area where the children can sit on overstuffed cushions and read books.
132 Haven't been there yet.
133 N/A
134 Maybe more after school program for grade school focus about science and math fun things.
135 Like the story time idea -spots are hard to get though. Nice clean library.
136 -Amuseinenttype of rides! -A place to eat and drink in between hanging out at the library. - a nap time area
of babies/toddlers.
137 Don't know.
138 Wonderful programs, from kids to events, all well done and fun.
139 The Story-time room.
140 We have never gone in.
141 Dress up story time. Have theme parties to get in the spirit of the topic. Kids love dress up. Parents love to
take pictures.
142 Mock media room similar to those in children's museums.
143 Activities for Toddlers ,summer activities.
144 Weather center.
145 Very organized, very clean, too much help. And best of all, very equipped.
146 I wouldn't know if I've never seen it.
147 A hands on center for young kids.
148 Haven't seen anything that is so different, (coolest) than other libraries.
149 More visual 3-D displays that motivates children to learn more about that particular display. Example: A di-
orama of I,ow planting and harvesting work. Children sees the diorama and hopefully would want to learn
more about it and check out books about such topic.
150 Can't think of anything.
151 I take my son to the library in Hesperia and I love the activities they have for him. I always though the librar-
ies was just to go get books.
152 No response.
153 Story time with actual theater drama.
154 Story time.
155 Read and feel - multi-sensory story-time.
156 Dr. Seuss events.
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283 Fourth Sireei, Suite 201, Oalaand, CA 94607 I 510.986.0111 I gyroscopeinccom
P126
~.~.if 13. if the [ultural Center at Yictorla Gardens was adding a new famfiy attraction, whidt one wvutd you pe most
likely to visit]
Responses Percent
Interactive Science Gallery: 16 11.54%
Hantls-pn CM1lldren's Museum: og 63.46%
Tot Spot (Early Childhood Spzce): 19 12.18%
Nstural Hlsrory Place: 7 4.49%
Ir other, please specify ; 13 8.33%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100%
Slatklftc oR
1B ;.ladlwn 6:
~ tdh 85
68 Alan e'
75
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65
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55
56
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35
75
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Trn Spol (Early ~ IJalural NI~'n-y Place Irolher. please specYy
hlldl mar Space 1
13. li the Cultural Center at Victoria Gardens was adding a new family attraction, which one
would you be most likely to visit?
1 The Hands on Children Museum, Natural History Place and Interactive sound like great
ideas. Anything where they can learn with exhibits and inte-action. A Tot Spot sounds great
but may be limiting-
Z I would like to see the Tot Spot and the Hands-On Children's Museum.
3 The Honolulu Children's Museum is one of the best we have ever visited. I would love to see
that as a model of our children's museum.
4 Small children are touchers not lookers!
5 I wotllcl like to pick all of them, they all sound good. I think something that could be offered
including all aye groups from 0-tween is your best bet,
6 Don't know.
•
•
Y R Ci S C O F E
P127
•
•
7 Any interactive/hands on learning is great.
8 A big and Better park area with svvings and slides for young kids older than preschoolers.
9 I think it should be something for all ages. Not just one particular age group.
10 I am open to any of the above mentioned attractions, except the lot Spot and that is only
because I would like a place my child could enjoy for several years.
11 A hands-on children's museum with a focus on science and/or history would be beneficial.
12 Interactive Science Gallery and Tot Spot.
13 I took my daughter to the Children's museum in Chicago last year and she still talks about it.
She loved climbing and playing with their exhibits.
i4. Uf the four photos above, which one most represents a learning environment you would want to visit at the
~ultursl center]
A:
B:
C:
~:
None Of this RbOVe:
Total Responded to this questron:
Total who skipped this question:
Total:
stan:u~s e6
- e~
t~! ra~.~!I~~, 76
3 ;~1N~ 72
69 \dax EB
T
ECs
SE
52
~E
64
de
36
32
28
2d
26
1E
12
Responses Percent
8 5.13%
47 30.13%
]4 8.97°/u
84 53.85%
3 1.92%
156 100%
0 0%
1s~ too°i°
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783 Fourth SilFet, Suite 201, Oakl~rnd, CA 94607 I 510.966.0111 I gyrosr:upeilrc.r.orT1
P• 6 l<
P128
~~ 15. Have you ever visited an tnteraetive Ch(idren's Musenm7 it yet, pleas: tell tli 1M'llitl~ Or1e Ip the 6mt 6alow.
Responses Percent
h'c; 73 46.79°/r
Ye=' 83 53.21~t~
Which Gne- 80 51.28°/~
Total Responded to this question: 156 100%
Total who skipped this question: D 0°ir
Total: 156 100°~
SIallslicS 80
7B 7,4etllan 7n`
73 fdhi 72
83 6f ax 66
32
28
24
20
i 6'
12
8
4
~~ 16. How far ere you wllliny to Orfve to visit en interactive tlrtid;reyr's mwretrso7
Responses Percent
10 Mlles: 28 77.95%
20 Miles: 40 25.64%
30 Mlles: 4q 28.21%
40 Mlles: ~ 14 8.97%
More than 40 Miles: 30 19.23%
Total Responded to this question: 156 10D%
Total who skipped this question: 0 090
Total: 156 100%
Statlstias SS
--- e2
i AAedia•i .~
..~ ~ :t5
3L
32
30
2b
2b
2s
22
20
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I6
14
72
10
8
uu wiNinR W .hive b visR an ttl ~ M IMe~s +~ ~-{' ~ Weu 3+t ~ MaaOW~ IOkMM
Idren's mt,ceurnT _ _ _. ca `2'9 cMbs is (~ an Mlee ` -_ 1
_ ~ ;.: S I
•
•
G Y R (S S C O P E I IV C
•
•
karicho I:IDS Feasibility 5iudy
17. Wovld you like to participate In Future surveys repardiny new attractions at tfir Cultural Crhter at Yittarie
Gsrdens4
Responses Percent
YES: ~ 137 87.82
N°` J 19 12.18%.
Total Responded to this question: 156 700`i,
Total who skipped this question: 0 p%
To to I: 156 100%
13E
Statistics ' 132
f6 iJIF•dl2n 12fi
1p kgln 120
;~ Msix 114
-. i~98
8a
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78
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18. 7f you answrred yes above, please rnttr your email addrass in tha box below. We will not share your email
address w$h any other group.
Responses Percent
Finafl Address: 156 700%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Tota I: 156 100%
Graph/Chart function not relevant for this question type.
P129
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.486.(11 i 1 I gyros~opeinc.corn
P130
h'~~~~(:f-~l? (;(ti,~lili~(1 1ui~1` i.i(3f'~~~lV61.~f~~ l ~ ~Eift~if -Y
Survey: RANCHO CUCAMONGA COMMUNITY SURVEY
Report: Default Report
Suwey Statue Respondent Ftatiedee 'Points Summ:ry:
~~ ~- I
Status: Closed +
Total Responses: 105
No Points Questions used In this i Convert to PDF
Email PDF
Deploy Date: 03/19/2009 I
Completes: 105 ~ Survey. Export to Excel
i
Closed Date: 03/19/2D09 Partials: 0
_1__
View Questions: 1 to S J ?Q
1. Where do sou Uvei
Responses Percent
Upland: q 3.81°/n
Ontario: 0 OWo
Fontana: 6 5.71%
Rancho Cucamonga: 70 66.67%
If other, please specify 25 23.81%
Total Responded to the question: iD5 iD0%
Total who skipped this question: D D%
Total: 105 100%
5471istice 8?
51
{~
45
3~
a:
30
27
24
21
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G V K U S C O P E I N
har~cho KIDS Feasibility Study p131
2. Whst is yow zitx enQe.
Responses Percent
91730:
~ 17 i6.I9%
91739:
28 26.67
97737;
lI 10.48%
417&E:
1 0.95%
51784:
3 2.86%
If other, please specify :
45 42.86%
Total Responded to this question: 105 SDO%
Total who skipped this question: 0 0%
Tota I: 105 I00%
d
Stausucs a
14 S.te~4a~t d:
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Z. Other Responses
1 91701
2 92506
3 91701
4 91701
5 92879
6 91701
7 92376
8 92336
9 92345
10 91701
11 92508
12 91711
13 91701
14 91701
15 92336
16 92373
17 91701
1/(~, 917:fA 11Q)91777 ]~9t76~ .u~%~~,~M~j~ `
?9 ~ 917;;9 1 CD if17tIR 1
it
18 91741
19 91701
20 91701
21 92308
22 92881
23 92336
24 92336
25 92337
26 91701-What about us?
27 91701
28 91701
29 91710
30 92354
31 91701
32 91750
33 91701
34 92672
35
36
37
38
39
40
41
42
43
44
45
92336
91701
92595
91701
91701
91701
91006
91765
92407
92883
92505
283 Fourth Street, Suite 201, Oai<I~:nd, CP. 94607 ~ 510.986.0111 I gyroscapeinc.com
P132
~~ 3. What Ir your gender:
5iatlstic;s ~
A7wdian ~
R41n 8C
7F
Atax 72
623
6a
EO
5E
28
24
20
if
12
e
~~ 4. How old are you?
~•' ,
5taltstits 75
7t
1 !.1e91a~i I ~~
0 ::lit` 65
-- fi
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33
3?
27
25
21
iE
tE
12
3
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McIE:
Female:
To[al Responded to this question:
Total who sklpped this questton:
Total:
Under 13:
13-]6:
17-19:
20-z9: ~-
30-40:
40 sntl abuve: _ _
rW me yuu? --
Total Responded to this questton
Total who sklpped this questton
Total
Responsec Percent
16 15,24%
89 64.76%
105 100%
0 0%
105 100%
Responses Percent
D 0°/
G 0%
o D°~
2 1.9%
27 25.77%
76 72.38%
105 100°/a
0 0%
105 100%
t7.19 20.29 30•AO 40 and ahow
A Y R f1 S C L F E I N C
`~
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Rancho KIDS Feasibility Study
~"~, 5. Now many total children under aqe t0 are In your househoid7
Responses Percent
53 50.48%
32 30.48%
_ ] 7 16.19%
'' 3 2.86%
a' 0 0°/
More than 4: 0 0%
Total Responded to this question: 105 1D0%
Total who skipped this question: 0 pryo
Total: 105 100°
uw rrtarty LOIM dtilWtwn tihdar alga 10 an b ytitx hottnftolf+: s] ~ o tt C~-. u ~ i
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53 Id:u I {6
• 42
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12
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Vfv: Ifk 114
6. Whet do you most often da with your children for family Iris`vre tlme7
Responses Percent
Go to the Fark: ~-~ 37 35.24%
Go to a Museum: ]] ]0.48%
Go [o a Sports Event: 11 10.48%
Go shopping: q 3.61%
li other, please specify : 42 40%
Total Responded to this question: 705 100%
Total who skipped this question: 0 0%
Total: 105 100%
Skfli6Ur~
I.IrC ian
3:
1.9u•~ 35
Ale>f ~ 34
•
22
20
18
16
14
12
10
e
6
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P133
k2nchu Cucarnonc: P134
6 What do you most often do with your children for family leisure time?
F~
e spvr isF
1. Walk in the Bills or play in the b~c L, ~„ i
2. I don't have children and am frustrated with kancho Cucamonga's LACK of adult-oriented
opportunities to attend educational lectures, films, and theater. Would you book a 1-week
showing of the independent film: FUEL? It's been showing in Santa Monica and Irvine, as
well as other intellectually-stimulating cities around the U.S. It is an "Inconvenient Truth"-
like take on the fuel crisis the planet is suffering that clearly outlines how we got in our
current global mess, AND it shows how other countries are outstripping the U.S. in meeting
fuel challenges, and it poses some solutions. Amazing advances in anthropology in the past
decade throw previously-accepted time lines for evolution into question. Booking Leaky to
discuss his latest book (post "Lucy" discovery) would be fascinating. He just spoke in Fresno
last month. Could artists give demonstrations for ADULTS? Could you have Apple teach 3-h r.
Evening classes on iPhoto and GarageBand to Ig. groups who bring their own laptop.
3. Parks, Museums, Plays, Science Centers, etc.
4. Go out to eat.
5. We go to the movies at Victoria Gardens, plays at Victoria gardens and the library at Victoria
gardens for mini-vacations.
6. When I have my grand nephews and nieces we take them to the park, museums, movies.
7. Musicals and plays. My daughters are 16 & 17.
8. How about a performance at the Lewis Family Playhouse?
9. No children.
10. While we go to the parks very {requently, v:~E ~I~o attend n~an~- theati ical productions here
in RC and at Citrus College.
11. Dinner and a movie.
12. Get-togethers with children and grandchildren at home and play cards, Wii, outside activi-
ties.
13. Fairs and festivals, car shows, shopping, sports.
14. When my grandchild stays with us, we go to the parks, library and pool.
15. Movies, travel.
16. Movies, restaurants, road trips etc.
17. Family Time with extended family. Movies and an occasional live show.
18. Go to victoria gardens and both libraries in rancho.
19. N/A
20. We do a large variety of things but we have been to the Lewis family play house several
times. We have been to other venues as well. They also like movies.
21. When my family or friends with children come over, we usually go to the park because the
Library is closed on School Holidays.
22. Out to eat; a musical; a ballet.
23. Restaurants, movies.
24. Bike riding.
25. Church, window wish at Victoria Gardens and yo the movies.
26. We take our grandchildren to a movie, or roller-skating at a rink.
27. Take them to plays and other cultural events that broaden their horizons, travel and
museums.
G 1' fi G S C C. F L I i l .
P135
2~t. Go to the library, or a community event (which Rancho City sometimes hosts on a Saturday).
Z'. Go to a movie.
5U. N1~.
~1, Library.
32. Ride bikes and go to the movies.
33. Plays and/or concerts.
34. No children, but my husband and I like to go to the park, or shopping.
35. Movies.
36. Church.
37. Camping theater showing at Lewis Playhouse Family Games bike riding /other outdoor activities
Cub Scouts Church.
38. A combination of all of the above.
39. Go to the bookstore and eat out.
40. Family gatherings or field trips to different areas in th
S
th
CA i
e
ou
ern
.e. museums, amusement
parks, theaters, city market night or car shows, carnivals, or festival at local churches or schools,
etc.
41. Camp.
42. We alternate between a park, museum.
7
What [
h
.
s t
e Q~p,fy reabon you po to the Guttural CenEerl
__ Responces Percent
Homework Center ~ 0 0°/
Clill~.-!re r~'p. znd Panily G~Ugra ms; 14 13.33%
~ I,e Library: ~ 37 35.24°k
r
non i,~ ir, Theater. 29 27.62%
?,du~er.'s 7neater: 14 73.33%
]i other, please specify ]1 10.48%
Total Responded to this question: 105 ]00%
Total who skipped this question: D 0°k
Total: 705 100 A.
Stallstlcs 3fi
14 Lawtian 33
D Adr~ 30
37 Ltax 27
24
21
•
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kancho Cucarr,a~,_ P~ 36
7 Whai is the primary reason you go fo fhe Cultural Center? •
~ES~~„~,~r~:
1. N/A
2. N/A
3. All theatre programs and productions as well as to check out materials for my granddaughter at the
library.
4. I primarily attend the adult programming in the theater and occasionally go to the library.
5. We wind up there because we were walking around Victoria Gardens.
6. Volunteer at the CC on a regular basis, therefore, attend all of the above.
7. Haven't been, because we haven't found anything we want to see presented yet. How about hav-
ing productions of musicals and Broadway shows like South Pacific, Fiddler, Mama Mia, King and
I, Oklahoma, Fosse, Lion King, etc.... All the great old musicals that have been presented by CLOs
in the area. We won't go to SB CLO because of where it's located. We'd feel safe going to Victoria
Gardens. Our Senior Community would send bus loads of folks to these kinds of shows.
8. Haven't been~yet.
9. Name brand performer-
10. Concerts.
11. Concerts and plays such as Sweeney Todd.
•
i
G Y k 0 5 C O P E 1 N
F;arx Iu, Y.IDS Feasibility 5iurly
8. How often do yov go to the Paul 61ane l.Ibrory at the Cultural Canter?
Responses Percent
Gnce a year:
~ ~~~ ~ t~=i~ c-•:~~~ tnrEE months F
31 7.62%
29.52%
every McnV'' ~ 3D 28.57%
EvEry WEEk: 11 10.48%
Never; 25 23.81%
Total Responded to this question: 1D5 100%
Total who skipped this question: 0 0°h
Total: 105 100%
3:
,• 8lallsues
J:
25 ;dwlla~r
2P
L31 Mux ~ I 2fi
Ld
18
18
8
fi
•
9. Whet is the coolest thing you have ~EYER seen at a Llbrory7 Tall us Your
Responses:
Total Responded to this question
Total who skipped this question
Total
Ideas here)
Responses Percent
105 100%
105 100%
0 0%
105 100%
Graph/Chart function not relevant for this question type.
•
P137
283 Faurih Street, Suite 201, Oaklal7d, CA 94601 I 51n.9R6.(1111 I dyrosu,peiru.com
u~.-=+ d y.~, xFy~iosmwrery every pvw; morerts Every M~nllr Every Y:erL: IJevrr
hnn~ri~~ c~~dn,~,~~, P138
9 What is the coolest thing you have NEVER seen at a Library? Tell us Your Ideas here!
F,c~l>o~ ~sE-
i Terrarium/aquarium -- but if the library i-rad surneihino like that, I'd want to see the li~~inc
things in there identified and what its purpose in the overall scheme of tliinys is.
2 Haven`t been yet because I am fearful of bringing an almost 4 year old and 1 year old to the
library alone!
3 Should have more authors More book discussions artist presentations.
4 Artist demonstrations of how to illuminate a manuscript. (Link up with Michael's and Jo Ann's
Fabrics which sell the 24 kt. gold leaf used as a possible advertiser/promoter.) Demonstrations
of types of printing presses. (One of the Claremont Colleges has the original type of printing
press and they HAND-PRESS one book each year, one page at a time!) It would be educational
for people to see how far we've come in the printing process--from setting 1 letter at a time
onto pages printed one sheet at a time, to type- setting used in soon-to-be-forever-defunct
newspaper printing, to electronic images created by printers, copying machines. Types of
clothing worn by people from Egyptian times to the 1940's. It would be fun to see amonthly-
changing display case which shows what was worn by average men, women, and children
from each time period. Outstanding art displays of high school-aged young people. (These kids
need to be given opportunities to shine! Rancho's programming seems to be geared toward
this young child; let's give our maturing children a public forum for their talents.) Why not
sponsor a competition that gains the participants public recognition in the news?) Monthly-
changing displays of art by local adult artists. We've got hundreds of artist in this area who
don't have a forum to display their work. Why not set up a display case in the library and one
in the theater's lobby which could house changing exhibits? 5 3-week loan period instead of
two; New-book listing available online; Elimination of rental fee for music CDs.
6 An author promoting his books.
7 More interactive activities.
8 N/A
9 Dogs for the kids to read to.
10 Don't know.
11 N/A
12 1) Have intro computer classes for parents who have no clue how to help their kids surf the
net. 2) Authors coming to the library to read their books aloud. 3) Movies being shown about
the book, or CD's like the red balloon. I volunteered in Santa Monica for years, and that is what
their library did.
13 Major book author book signings.
14 A snack area/ indoor interactive play area.
15 N/A
16 Coffee shop.
17 No response.
18 Don't know.
19 I would like to see a literacy program that would enable volunteers to help non-literate indi-
viduals develop reading skills.
20 No ideas as of yet.
21 No response.
•
G 1' R O S C (3 P E I N t
r1
LJ
Rand-io KIDS Feasibility Study
22 Books that come to life.
23 Interactive learning stations would be great fun for kids --and probably for adults too.
24 Interactive Learning Center.
25 No ideas.
26 A circus!
27 Historical artifact displays on a regular basis.
28 Computer/video game tournaments.
29 Can't think of any off hand.
30 No response.
31 Growing silkworms Growing almost anything "green."
32 No response.
33 In door playground.
34 I would like to see those kindle computer tablets loaned out that you can used to read books
interactively. I included a link below so you can check them out for yourself, http://www.ama-
zon.com/K i ndl e-Amazons-Wireless-Read ing-Devi ce/dp/BOOOF 173 MA.
35 No idea.
36 ~ Community actors portraying famous people like Washington, Lincoln, Shakespeare.
37 My 13 year old son said to see a railroad go through the library.
38 Actors performing silently while someone would be reading the story.
39 Live animal interaction.
40 A toy library for borrowing puzzles, games, and toys. A natural history or science display en-
couraging kids to read. ,
41 A place where children can touch, climb, explore, learn about books and reading without hav-
ing to sit still.
42 Video game instruction (educational of course), come dressed as your favorite book character,
fashion and make overs for people returning to work, school or dating (with all the reference
books available), live cooking demonstrations with references to all the great cook books, sew-
ing and craft classes or demonstrations (can partner with this great local resource I attended
called the Art Pod in Rancho Cucamonga!)
43 Interactive cooking classes.
44 Fish tank, especially 2 story with walk around ramp.
45 xxxxx
46 The events for teens.
47 N/A
48 Hands on things that the kids can touch, feel, build, and play with other than the arts & crafts
that are there.
49 We have been to several event at the Corona Public Library. My kids have enjoyed a man
that came and made very large bubbles he even enclosed the kids in a bubble. They have
also met and talked with authors of several books and have attended the book palooza
fair.
50 Live Animals.
51 I don't know.
52 Not sure.
53 Video room.
54 Have character come to life. Pick character that are well known and have community actors
come as them, perform scenes or do readings. Lead children on adventures and challenge
teens to be creative.
P139
283 Fourth Street, Suite 201, Oalaand, CA 94607 I 510.986.0171 I gyroscopeinccom
k~r,n~o eucan,on~e P14O
55 I think the coolest thing that I have yet to see at a library would be an interactive room where
books come to life and have areas with brightly colored characters painted on the walls or •
objects they can seat on (i.e., logs, space ships, fire engine, sleeping beauty, etc). Another thing
I think would be cool in a library would be a mix between a children's museum and science mu-
seum setup like a [buck E. Cheese or Aquarium of the Pacific to learn about different species,
gravity, etc.
56 A children's museum.
57 Book fair, arts and craft classes that are themed after certain books.
58 Do an activity day around abook- such as "The Secret Garden" Day where children can plant
seedlings, learn about dirt, composting, birds, recipes from England, etc. Really make the book
come alive with activities that enrich the story. Have a reading list of "If you liked this, you'll
also like...".
59 Maybe a petting zoo?!
60 Story telling for children.
61 I don't go to libraries. I don't like to have to be quiet and keep my~kids quiet.
62 Never been.
63 A chance to be in the story. In other words, maybe using green screen backgrounds from stories
that are from popular books made into movies, whether animated like a disney film, or real-
life, like say, Harry Potter. It would be cool if popular books could be "brought to life" and kids
could dress up and act along with their favorite characters. Perhaps it could be videotaped so
they could watch it back or take a DVD home for a keepsake. I'm not sure about the copyright
implications so that would be something for the legal adept. folks to sort out!
64 ~ "Books come to life". Actors presenting books and kids making crafts of the stories. As Char-
lottes Web was made from and egg carton, black washable marker, and white paper.•
65 N/A
66 An aquarium.
67 0
68 N/A
69 My daughter is really interested in volunteering and would really like to help out in maybe a
children's workshop, story time or something like that. She is 12 so she is not eligible for some
of the opportunities that are offered to say teenagers but if there was something that the
tween set could he involved in that would be great.
70 Live elephants.
71 Science Days.
72 Children writing/drawing their own books/pictures which are then printed and bound (stapled/
spiraled) for them to take home or give as gifts from the library.
73 0
74 A huge 3-D Relief Map. I saw one in another city one time, and I kept saying to myself, "I didn't
know there was a mountain there" or "it actually snows there?" It gave me a view of our
county that I still have in my mind and use today.
75 ?
76 interactive events-something that would draw a person into the library -other than wanting a
new book to read or search for information. Need more active book clubs and author readings,
please. Get on the list for Sisters in Crime and get new authors to come to readings to promote
their books and introduce readers to new authors or at least, new authors that they have never
know about before. •
G Y R O S C O P E I N C
Rancho KIDS Feasibilitystudy P141
77 Hands on Science, butterfly garden.
78 Live animals famous naturalists with live animals live kid demonstrators take home items, not
homework, for share time.
• 79 Things for teenagers to do --perhaps have a wit set up so kids could hang out and who knows,
maybe the kids waiting their turn will read a book while they are waiting.
80 Breakdancers?
81 A place to listen by headphones to books not just read them.
82 Local artwork.
83 Can't think of anything right now.
S4 Art exhibits by local/national/international artists.
85 Nothing comes to mind. Sorry.
86 No idea.
87 Children's outstanding works of art in several mediums such as sculptures, oil paintings, paper
mache, etc. created by children.
88 Me.
89 Tactile experience wall.
90 Espresso bar.
91 Not sure.
92 Books.
93 At the moment I can't think of anything.
94 Science display.
95 Pets.
96 Something more geared toward kids ages 7-10.
97 Creative Arts/Theater Workshops after Performances, where kids can perform!
98 Computers and reading circles with the children.
99 Computer classes for grade schoolers; books marked AR in coordination with school districts
within Rancho Cucamonga; art classes; book dubs for grade schoolers.
100 Interactive learning. Like a combination of library/science museum.
1D1 Beanbag chairs.
102 Dinosaurs by a local artist.
103 N/A
104 A library attached to a garden where you can read the books you checked out on a bench,
under a tree or on the grass on a picnic blanket.
105 Old computers and calculators on display.
C~
J
283 Fourth Street, Suite 201, Oakland, CA °4607 I 510.986.0111 I oyroscopeinccom
i. ~:i~dtni',itC
Elf 10, Haw oflcn do you attend a theatttcal perfotmlthce at the CWtural Centert
Responses Percent
Once a year: 37 35.24°h
Approximately every three months: 3g 36,19%
Every f-0onth: ~ o g.57%
Every Week: ~ 0 0°1°
Mevei: 21 20%
Total Responded to this question: 705 100%
Total who skipped this question: 0 0%
Total: 105 100%
£Wiist(ta ~ 3B
21 lde:.'hn I ~
0 At6~, ~
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28
28
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11, If the Culture) Center was addlny a now family attraction, vrhid>I one truvahi you tre moat Kie+lY lto trlstft7
Responses Pereent
Interactive Science canery 30 28.57%
Hands-On Children's Museum: 45 42.86%
Tot Spot (Early Childhood Space)' 2 l.9%
Nature) History Piave: ~ 15 14.29°.b
If other, please specify : 13 12.38%
Total Responded to this question: 105 100%
Total who skipped this question: 0 D%
Total: 105 100%
- it
Stalklics ~ qq
15 kAet!lan :2
2 41ir ~ 4C
45 A(a_x I 3E
u
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trtaraN~ive tscierce ~ Hands-Qn ChCaren's ~ Tot Spd (Fatly Natural
G'ulery Museum Ch~kihoaCSpacel
P142
•
•
•
G Y R O S C O P E I N f
Orre a y.~~,. Appioxirnalely Evr!iy Three nxatlw Fverry hionth Every lArttk NF~rer
P143
L~
•
•
11. If the Cultural Center was adding a new family attraction, which one would you be most likely to visit?
Responses
1. It would be wonderful to seeing amonthly-changing exhibit of the Body World. Body VVorld can actu-
allyplasticize tl~e human body, one organ at a time, and then colorize it so we can see what our actual
liver looks like, or our heart, or our lungs, or our knees, etc. I went to a show in Los Angeles last year
and was absolutely mesmerized, so were the high school student I escorted.
2. N/A
3. I am primarily interested in theater performances; Unfortunately I have been unable to attend at VG
Cultural Center; although I watch the email flyers with upcoming attractions. I would like to see Broad-
way type programs not specifically designed for sr7iall children. (I.E. Cats, Grey Gardens, 42nd Street,
Miss Saigon, etc.)
4. I believe all of the above.
5. But I also love the idea of the children's museurrr and interactive science gallery.
6. N/A
7. Both Interactive Science and. Hands-On Children's Museum. I have dreamed of this for 10 years for
Rancho and I hope and pray that you are successful!!
8. Something that is hands-on, like a Science Gallery combined with a museum. I think there is enough
programming and spaces in the Mall for toddlers and little kids... we need something for the 3rd-Grad-
ers to Middle School level, (who are often easily bored) where they can visit often and learn stuff, and
what they see in the museum will help them with their grade level science/social studies. We are miss-
ing that component in the Inland Empire. I think Educators will like that too... being able to take kids
to a local space to see/learn what is being taught in the classroom.
9. An agricultural food production preparation gallery. Italian cooking. Healthy cooking gallery/class/
healthy eating. Nutrition Gallery encompassing all this. An interactive musical instrument gallery. An
interactive music gallery.
10. Space -NASA experience.
11. As many as possible.
12. A combination of Interactive Natural History, Interactive Science, and Marine Life. Example: the Birch
Aquarium interactive board on Whales, Awesome!
13. Hands on children's museum like kid space museum in Pasadena. They also offer Yoga and parenting
classes, have a cafe. The "new" addition to the cultural center can focus on offering language classes
(Spanish, french).
7_II3 Fourth Street, Suite 2U1, Oakland, CA 9Ab07 I 510.9Es6.D111 I gyioscopeinc.comm
P144
~~~'
12. Uf the four photos shove, which one most represents a learning envlronmtrnt you would want. t:o visit at the
Cultural Center?
- 48
SletletlCe ~E
16 tv1e:31an ~
7 i4 h~ 40
4E ~9ax 99
36
a~
az
7G
ZR
26
2S
2Z
ZD
92
1fi
1;
12
10
8
4
4
1
n
Responses Percent
/`~ 7 6,67°h
6: 45 42.86%
c ~ 10 9.52%
~' 27 25.71 °k
None oP [he Above: 16 15.24%
Tell Us why : 52 49.52%
Total Responded to this question: 105 700%
Total who skipped this question: 0 0%
Total: 105 1 D0%
)I IhP Itwt F1t~0U96 above Whlctt orte most
tr:A,cxtmenl yca~ wrwMl wan14D risR al Mte
_ . _ _ . ~ s...~. -
1.3. What arc YOUR Ideas for new family programming at the Cultural Center?
Responses Percent
Responses: 105 100%
Total Responded to this question: ]OS ]OD°ib
Total who skipped this question: 0 0%
Total: 105 100%
Graph/Chart tunctton not relevant for this question type.
•
•
•
t~Yroscd~s=irac
•
C
Rancho KIDS Feasibility Study
~~'}
+! 5,
14. Have you ever vlslted an interactive Chlldren'c Muceumt if yec, please tell ue wthich on! in the box below
Recponcls Plrtent
No: 31 29.52%
Yes: 74 70.48%
Which One? 75 71.43%
Total Responded to this questton: 105 100%
Total who skipped this questton: D D%
Total: 105 100%
?:
&tatlcllcs 7;
S2 5 >w4adian 6!
31 41in ~
8;
7~. Uax E;
Si
45
4e
3E
33
3~~
77
21
78
12
3
3
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15. Noiv far are you Wllilnp to dNve to vitcit an Interactive rhlldren's muceum4
10 Mlles:
20 1.111es:
30 Mlles:
40 Mllec:
Mcre then 40 Milts:
Total Responded to this questton:
Total who skipped this questton:
Total:
Stnikttes
33
21 McKlian
11 ~di~ 1B
31 Max 28
14
21
20
1B
15
15
12
to
e
R
Rerponeec Percent
23 21.9%
19 18.] %
21 20%
11 10.48%
31 29.52%
105 100%
0 o°i°
105 100°Y
P145
283 Fourth Street, 5ui1e 2U1, Oakland, CA 94(07 I 51D.986.Oi 11 I gyroscopeinc.com
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P146
~'
16. would you Ilke to participate In future ^urveye repardlnp new programs for farnRies and cAYdrrn at 13tie
Cultural Centcr?
Responses Percent
Yes: BO 76.19%
Nn' 25 23.81°a
Total Responded to this question: 105 100°h
Total who skipped this question: 0 D%
Total: 105 10096
81
stanou~c 7e
Median ~5
7i
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u... Ef
G
51
4B
d5
42
.w
37
2S
21
18
15
12
A
B
17. Ii you answered yes above, please enter your ema{I address in the box below. We will not share your email
address with any other preup,
Responses Percent
Emali Address: 79 Ippo~
Total Responded to this question: 79 75.24%
Total who skipped this question: 26 24.76%
Total: 105 ]00°k
Graph/Chart function not relevant for this question type.
•
cxRa~c~weiivc
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P147
Survey: VICTORIA GARDENS PAPER SURVEY
•
iSurvey Status
i SYetuss Closed
Deploy Date: 03/30/2009
Closed Date: 03/30/2009
i. Date of Intervbw
Report: Default Report
Rcrpondent Statistics ,Points Summary:
Total Responses: 38 No Points questions used In this
Completes: 36 I survey.
Partlalss 0
i
View Questions: 1 to S ~ n
3/28/09:
Total Responded to this question:
Total who skipped tlsK question:
Total:
__ afe of Intervl
a°
Statistics aE
36 Ated lu•i 3c
56 :~th+ 3,
3E t.4:ir I 32
3D
~A
t6
2G
z2
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14
12
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8
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1
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Responses Portent
3R 100Wa
38 100~~
0 0%
38 100%
_ _ -. - 3r ~ ~ll~ }
l_d3 fourth Sireei, Suite 201, Oakland, CFl 94607 I 51U.9E6.U111 I gyroscoheinc.corn
kar~uw uttamot
~' 2. Time of lntervke
Responsec
Response=_: 38
Total Responded to this question: 38
Total who skipped thts question: 0
Total: 36
Graph/Chart function not relevant for this question type.
~~ 3. interview number
Responses
Responses: 38
Total Responded to tfits question: 38
Total who skipped this question: 0
Total: 38
Graph/Chart function not relevant for this question type.
~,'r 4, Gender
Responses
Male: ~t~ ~ 6
Female: 32
Total Responded to this question: 38
Total who skipped this question: 0
Total: 38
Statistlc: i 3~
19 :dedld~t 1C
6 11Yi 2P
32 :dax
25
24
22
2Q
IB
1G
td
12
tc
P
Percent
100°h.
300°h
0°ic
]00%
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1009'0
1009'0
096
10096
Percent
15.7496
84.21 %
10096
0°6
10096
P148
•
•
•
C Y R O S C O R E. I N f
M1.a1~ Fpmeie
i i-
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Responses ptrcent
~~~ "0' S 13.]6%
• ;a-4c: 27 71.05%
47-SD: ~~ ] 2.83%
51-6D: 3 7.89°/n
61+: ~ 2 5.26%~
Total Responded to this question: 38 100%
Total who skipped this question: 0 p%
Total: 38 100%°
.. ~-~~_ ~ ~~ -~ ---5~101A 71•i91~10 tr"I111Sil 3C~S1l0 zw~~t~~~l
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Statistics ; y
~ bte.+lan `L
25
1 :dir. ~.~
47 P,lax 13
-- 22
?1
20
ie
'`
,~
~=
i
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• ~ 6. Total number oT people in group
Responses Percent
1: ~----- p 0%
[' 13 34.21°h
- IO 26.32%
° 10 26.32°h
5' 4 10.53%
6' 7 2.63%
7+: D 0%
Total Responded to this question: 38 100%
Total who skipped this question: 0 0°k
Total: 36 l OD%
i.tl r•4mbw of peapls In yrvus. 0 e 1 7! ~ ~p l t0 i i ~'S s ~ e a ~ Y. 1
- is - I
~ StaUSticf
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0 tdR I 1i
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it
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P149
P150
~. Group Compocttlon
Role/Ape Sez of Family
Member Estimate of Ethhtclty Total
1: 38(33.33°k) 3B(33.33°h) 38(33.33%) 114
2: 38(33.33%) 38(33.33%) 38(33.33%) l14
3: 29(36.71%) 25(31:65%) 25(31.65%) 79
4: 21(4].18%) ]5(29.41°h) 15(29.41%) 51
5: 13(56.52%) 5(21.74%) 5(21.74%) 23
6: 9(81.82%) 1(9.09%} 1(9.09%) 11
7: 8(100%) 0(0%) D(0%) 8
Total Responded [o this question: 38 lOD%
Total who skipped this question: 0 0%
Total: 38 100%
Graph/Chart fun ction not relevant for this question type.
8. Where do yele IIve7
Responcec Vereent
Uplentl: 3 7.89%
Ont2 rio: ~_ 1 2.63%
Fontcnc: 7 18.42%
kancho Cucamonoa: 12 31.56%
11 other, please specifq : 15 39.47%
Total Responded to this question: 38 700°~
Total who skipped this question: 0 D°k
Total: 38 100%
'M! d'.1 y0t! FY H': J [~ t1ViT of
1 i~ Or~LK1•
Swlictks
15
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1 Ad'n; 1S
15 tolax 19
12
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•
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G Y R O S C O P E I N
r ih ~. r
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Rancho KIDS Feasibility 5iuuy P1 5~
~, ~ 9. whet Is your zir tod<:?
Responses percent
"" -~~ 2 5.26"
sn=s J s z1.o5°r°
• ~1''~ 1 2.63%
5]786: 1 2.63%
x]784: 2 5.26%
If other, please apeUfy 24 63.16%
Total Responded to this question: 38 100%
Total who skipped this question: 0 OWo
Total; 38 1009'0
ha t k tlvut I~ ~ +i1 T.iU t C~ His7 1 ~~/~ Z ~ 11 91 ~ ,
C~l1lt!•~ ? ~ 4171^l
4
~
Stat
istlcs: ,, L4
2 t3 ~ ~ _ i
Msiclian
1 tli~ 22
24 Mai 21
_ 2i1
19
18
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14
f3
12
11
1G
8
8
7
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5•
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•
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911.50 Al
9. Other Responses
1 92376
2 92337
3 92397
4 92336
5 91711
6 92883
7 92553
8 92404
9 92336
10 92410
11 92223
12 91791
13 91761
14 92336
15 92508
16 91701
17 92336
18 91752
19 92344
20 92336
21 90017
22 92301
1)1737
fl#784 II o11~e•r, NIe+aBe ~perily
23 92352
24 92335
tts.~ fourth Street, Suite 201, Oakland, CA 9;607 I 510.986.0119 I gyroscopeir~c.com
P152
~ o•;
~~
10. Whet Is your ponder?
Male:
Female:
Total Responded to this questlon:
Total who skipped this questlon:
To to t:
Statistics I 32
tAedfan 30
AF 2F
10
a
4
t
a
11. How old ere you?
Under ]3:
]3-i6:
17-19:
20-29:
30-40:
40 end e6m~e
Total Responded to this questlon
Total who skipped this question
Total
2a
Statistics ~
2 hledlan ~
a tah, z1
13 rlsx ~
_ 10
le
n
la
is
14
Responses Percent
6 15.79%
32 84.21%
3B 100%
0 D%
38 1 DO%
Female
Responses
0
D
0
4
23
11
38
0
38
Percent
D%
D%
0%
10.53%
60.53%
28.95%
1 OD%
D°k
100%
^"a Q lJ~sdEr SI 0 Q 1717-14 4 C~-~11-P9 ZJ ~ 30 40 11 ~ 401tN ~ove
0 ~ to-t6
•
1I 1I
u
G Y R O S C O P E I N
,, ,
.. ~ ~ ~~~. P153
~~~ i i. How many total children under sp• iO.re In your household?
Responses Percent
t'' 0 0%
-
' 16
13 42.11%
34.21 °/a
8 21.05°/a
4' 1 2.63°h
F1ore [hzr d: 0 0°h
Total Responded to this question: 38 10046
Total who skipped this question: 0 0%
Total: 38 100%
~ c
•
rl;,a manly k IFlr t1,{klt~ft 1Mtdfr ~d 10 en. In ypul hOlrrfltt,t l": 0 ~ 0 r~ Z i ~ _ _
__ to ~ r e >I o ~ tr'at. yen e
- 1T
Statistics
16
d 5 Mrdia•r
0 !din 1°
16 Man t'
13
tL
11
1D
H
1!
r 8
t '
;)
I
~~_~ _ T_ _ -" ~ .
t] t 2 3 i Afore a7an 4
13. Ylfhat do you most often do with your chlldrcn for femlly lelsurc time?
Responses Percent
Go to the Park: 25 65.7946
Go to a Museum: 1 2 63%
Go to a Sports Event: 2 5 26°/
Go shopping: 3 7.89°/a
if other, please specify : 7 18 42°/
Additional Comments ~ - D 04'0
Total Responded to this question: 36 100°,b
Total who skipped this question: 0 0°~
Total: 38 1 DD°~
?E
BtaUSllcc
Median 2d
2:
M16,
:tax 21
2L
19
1e
17
,6
15
14
13
E
7
6
5
4
3
2
1
7
I
d
Go 10 !Le N.:.r l3a lu a Aluserom GG In e Snorts E~H
rt Cn eFurpfdrrd If other please sl,edfy
P154
l3. Wha1 do you most often do with your children for family leisure time?
Responses
1 LA goo, Claremont Botanical Garder
2 Go to the Gym.
3 Go camping.
4 Go to the library.
5 Go to the beach.
6 Go to the Library.
7 Go to movie theaters.
^ [!~ 14. What is tfie or~merv reason you visit VfctorJs 6ardensi
Hang out:
Shopping
Restaurant
Theater:
Library:
If other, please specify
Atltlltlonal Comments
Total Responded to this question:
Total who skipped this question:
Total:
- 20
8W1{tllct 18
3.5 Mac}la^ 18
0 Min 17
111 ~+tax _ 1B
15
1<
13
12
11
14
A
8
7
G
6
4
3
Z
1
Responcac
19
12
3
0
4
0
D
38
0
38
Percent
50%
31.58%
7.84 °h
OWo
10.53%
0%
0%
100%
046
100°10
•
1I 11
u
•
G Y k O S C O h E I N
hang out Slip{q.hiq Resaura-il Theater Larrary tl nlhen• please spr i ~fy
kantl'w KIDS Feasibilily Study
P155
,r ,,
u
•
~: S5. How often do you po to Vlctorlw iardens4
Responses Percent
Once a year: ] 2.63%
Approximately every three months: 6 75.79%n
Every Month: 15 39.47°ro
Every Vaeet: - I 16 42.11°ri•
Every Ur.y: ~ _ 0 0°!0
Total Responded to this question: 38 100°/°
Total who skipped this question: 0 096
Total: 3E 100%
1lr„A ulter~ du ytiu pa b I CA C7nca a F`~
~ ~ IS [~Er+~ 1,1„r1F 0 ~ E+iMrQS
i7 r~tnrta Grtd~na~
- - - - . ~owyBttMtniatAe
. K t"AE,~n wrcl
SFalleticc
16
6 :~ledlon
0 tdir i~. ~
t6 "dax
fe b
~ 1'. .;~
13
12 r
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7
f
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n
Onra a year ,', ~,pr~ ~,.Im.air~ly r~v<~~y Ihr ec nrm`h>: Every 1.1or. rl•: Every lNeuA Every bay
~~ 16, Now often do you po to the Cultursl Centar9
Responses Percent
Once a year: 1 2.63°k
Approximately every three months: 8 2].OS
Every Month: 6 15.79%
Every Week: --~ 6 15.79%
Never: 17 44.74%
Total Responded to this question; 3B 10096
Total who skipped this question: 0 0%
Total: 38 100°,b
9l.'flistlcs
17
fi (.led4an 76
1 Mk•
17 Max t i
- K
!of t.tler~
;nk~r,el t:
Onna a y:.n. AppruxlmyfAly evsary ll~rw3 nwn:hs Every Mnr[li Ever}' t+Veek
28.3 Fourth Street, Suite J01, Oakland, CA 9A607 I 510.986.0111 I gyroscopeinc.com
kanrno urr.an~or~c
~~ 17. How often do you {io to the Psul elsne Ltbl>!ry?
once a year:
Approximately every three months
Every MonU,:
Every Weer-.: i
Never:
Total Responded to this queSLlon:
Total who skipped this question:
Total:
stau,:u« le
tt
'"°i~~' 16
15
14
11
10
~ Recponeec Rercent
1 2.63%
B 21.05%
6 15.79°
6 15.799'°
17 44.74%
38 lOD%
0 0%
36 100%
~~ 18. Whet is the coolest thlnp you have bEy(~ seen et a llbraryP Tlll us Your Iaess herel
Retponces Perclnt
Responses: 38 100%
Total Responded to this questron: 38 100%
Total who skipped this question: D D%
Total: 38 100%
Graph/Chart function not relevant for this question type.
18. What is the coolest thing you have NEVER seen at a Library? Tell us Your Ideas here!
Responses
1 Holiday events for toddlers.
2 Computer activities for kids.
3 No answer.
4 Interactive ongoing programs for kids (like a camp during the summer).
5 Story-time programs open to all (no registration).
6 Large space for sitting to read books.
7 Events where dressed-up characters read books.
8 Performances by other children, including puppet shows.
9 No answer.
10 No answer.
11 Fiands-on play area.
12 An ongoing, open registration story time schedule.
13 Story time films shown when live story times aren't scheduled.
14 No answer.
15 No answer.
P156
•
•
•
G Y R O S C® P' E I N
Ohre a yea• ApproxOnelely ever} tlree months Every hdontlt Every threrA Never
16 Character book readings and events (like Ur. 5eussj.
17 IVo answe..
18 Drop-in activities for young infants and moms on weekends.
i c. Store hour,
2(i IVo answer.
t 1 Hands-on exploratior:.
22 Hands-on activities for young children.
23 Activities that are: physical, tactile and appeal to the senses.
24 No answer.
25 Storytelling for 5 year olds.
26 Natural history exhibit, like dinosaurs.
Rancho K![~5 Feasihility Study
27 No answer.
28 No answer.
29 Kids "clubhouse" activities like reading clubs in the evenings for kids with working parents.
30 No answer.
31 Momrny and me with music activities.
32 Hands-on activities.
33 No answer.
34 Arts & crafts activities.
35 Puppet shows.
36 Play area for toddlers.
37 No answer.
38 No answer.
19. If the Cultural Center at Victoria Gardens was •ddlnp a new family attracti
lik
l
t
i
lt7 on, wlrh:h one would you he mos[
y
e
o v
s
Responses Percent
Interactive Scien[e Gsllery: ID 26.32°h
Hands-Dn Childrer's Museum: 25 65.79%
lot Spot (Early Childhootl Space): 2 5.26%
Natural History Place: 1 2.63%
If other, please specify : D 0°k
Additional Comments D 0%
Total Responded to this question: 38 1D0°Yo
Total whtl skipped this question: 0 0°!°
Total: 3B 100%
the Cullu+ei Celilef al Vidpria Ciariywns wss a4sf41y - niw' ~'_ - t0 ®YgsrgctM S~ir~c.i GW~ry -
1 ~,~d; .,~fra .U •, mhn h ona MnuM tr•n 1~.. n,.•ci Idv ; 1,. ,:-i1- 2'! ~ 14s~AsOeCNdirrs Mussisn
i QI ta. Scut 1Eerh' CfMdhood Sprcel
1 CA W:
Fa
-F
..- ,sa
a~
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o ~ K as+a. plesse spe.>f.
Lfr
1 ~dlQdlu'il I
0 Mh 1 ~
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IQ
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r
to
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~~
I
I
~ I
~ -viii
Inier6CT'B $C'H'CE HtnC`~-Qr Ci'.I~!f.: t '~ TU! .S. 'D. iEa;W
G j Nahr al Hisbry Place f tt oVter. p:eese apecdfy
Ga'.le~•, l.fus...n: ! hiYb moa Space)
P157
F<ah[ho ulcan~~on<
~„' 20. Of tfie four photos above, which one most represents a tesrning enviroarnent You would want to v6c# at tlse
F~+' Cultural Csnter]
Responses Percent
~' 6 15.79%
E' 14 36.84%
4 10.53%
G: 13 34.2%
None of the Above: 1 2.63°~6
Total Responded to this question: 36 100°k
Total who skipped this question: 0 0%
Total: 38 100%
1s
$tatletlcs
1e
6 9Ae9Fa~
1 'Ah 13
14 .•dar 12
- - 11
1C
4
e
6
3
2
1
tl~e l~>~u pi,ulos above wfwd+ plta mOSI tepreae+lis a Nai
~itunhnai+I you wt~uM1 w11a~1 b vt{fl RI 111a C~uKu~Al CahMr?
P158
•
•
23. Have you ever visited an Interactive Children's Museum? Tf yes, please tel( us srtdch one In ffie box below.
Raaponaes Percent
No: 14 36.84%
Yes: 24 63.16%
Which One? 24 63.16%
Total Responded to this question: 38 100°k
Total who skipped this question: 0 0°h
Total: 38 100%
2'
6latisllca P!
18 Mrtilaa [:
1a Mho 2:
it
2a Mar Zt
-- - i£
IF
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1:
11
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e
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r,
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22, How fer ere you willing to drive to vleft en Interectlve chfidren'r museumT
1 C Mlles:
_U Miles:
v h11~E5:
•
~0 h111es;
U;c re [nen 4U Miles:
Total Responded to this quesfron:
Total who skipped thrs questmn:
Total:
li
Stalfstlcs
is
4 \4ad Lan
1 :~11n I'
15 :daa 17
--- - - 1:
11
8
8
7
T
n
•
•
Randro KIDS Feasibility Study
Rasponcec Parcant
1 2.63
4 70.53%
14 36.84%
4 ]0.53°h
15 39.47°h
38 ] 00%
0 0°{0
38 100%
P159
283 Fourth Street, Suite 201, Oakland, CA 9q 607 I 510.986.b111 I gyroscopeiru.corn
z3. would you eke to partidpste (n fnture surveys reperdlnp new a,ttraltlionc st the tsitursl teotcr .t woCorlr,
Gardena?
Responses Percent •
Yee: ~ 50°i2
~~ ~ 1 SD~a
Total Responded to this question: 2 5.26°!~
Total who skipped this question: 36 94.749'0
Total: 36 lpp%
1::17c' purl Hkr. !o parbcipste n lultlr• survdyt rsgxMmg rtsW itlrsr.~on• N MN CtAlut~f ~ 1 ~D rN
anlr+ et Vii,lptw (~ardsru7 1 ~ Nu
:~
Stntlcttcs
t 'As;liar~
1 A1iri
i Mar
Yas No
f 1
24. If you snswercd yes adove, ptease enter your email address In the box below, yYe wtfl not chars your email
address with any other praup.
Responses Percent
Email Address: ~ lppo,~
Total Responded to this question: 2 5.26%
Total wha skipped this question: 38 94.74%
Total: 38 1 Dp%
Graph/Chart function not relevant for this question type.
G Y R O S C O P E I IV
~. _ .i..
P161
•
Survey: RANCHO KIDS LIBRARY PAPER SURVEY
Report: Default Report
•
•
Survey Status ~Reapondent 6tetietics Pointe Summary: ~
Status: Closed
Total Recponees: ]93 ' No Points Questions u
sed in this Convert to FDF i
Email PDF
Deploy Datr. 03/31/2009 Completes: 193 survey. E1(Qort to Excel
Closed Date: 04/09/2009 Particle: 0
__ ___ _ _
View Quectioru: 1 to 5 ~ _ _ I _ _ _
1. Which library dW you receive tha survey from?
Responuc Percent
Archibald UGrary: 23 11.92%
Paul A. Biane Ubrary: SJO 88.08%
Tbtal Responded to this question: 193 100%
Total who skipped this question: 0 D°Yo
Total: 193 100%
-- StallsUCS fE9
- 1fi2
985.`,~eaian 15fi
23 :.dhi 15;
170 ldux 14Q
13L
- - - ;32
12c
120
Na
1a
1 r,?
S'
Ei
78
72
6G
G^.
=8
42
7R
30
26
ie
is
e
n
283 Fourth Street, Suite 2U1, Oakland, CA 94607 I 510.486A11 i I gyLascopeinc.com
.Wrl,ihaM LIl~:~>3~y Paul A &en.. LlbNry
P162
~•~ c. Which proyrsm did you attend today?
Responcec Percent
Bouncing Bat;ies: 53 27.46%
Preschccl• 62 32.12%
Pajama Storytin,e 23 11.92°!°
Toddlerr: $5 28.5%
Total Responded to this question' 193 100%
Total who skipped this question: 0 0%
Total: 193 100%
fi3
Sta/i811e:a ~
54 Aiedlan ~~
23 M H $.;
62 :.fax S1
- a8
z ~.
4e
~J
27
24
21
1B
Is
12
P
s
:~
3. Where do you IIve7
~~.
Bnenieinq Babive
Ttxldlere
Responses Percent
Upland: ---~ 1Z 6.25°h
Ontano: 10 5.21%
Fontana: 38 19.79%
Rancho Cucamonga: ]18 61.46%
If other, please specify : lq 7,2gcyb
Total Responded to this question: 192 99.46%
Total who skipped this question; 1 0.52%
Total: 193 100%
Statictlcs I 115
1.1e3ian 110
Mln 105
1C~
85
80
75
7n
~'.5
~q
75
1Q
15
1C
tl
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•
•
G Y R O S C O P E I I
kanlho KIDS Feasibility Study
4. What Is your tip cioBeS
Reiponseis Percent
51730: 3L+ 20%
5]i3S- 48 25.26%
• S173i: 15 7.89%
x;766: E 3.16°h
•7784: E 3.16%
:i e;oe:, {lease ei.ecify ' 77 40.53%
Total Responded to this question: 190 98.45°h
Total who skipped this question: 3 1.55%
Total: 193 100%
- 78
Staticlkic 75
28 5 'Aualan 72
6 ~4h~ 68
86
77 :lax 63
- --- -- 60
57
54
51
48
45
42
39
35
33
30
27
24
21
18
15•
12~
9•
G~
:j
•
•
4 Other Responses
1 91701
2 92336
3 92336
4 92336
5 92336
6 92336
7 92336
8 92336
9 92336
10 91789
11 92336
12 92336
13 91701
14 91701
15 90808
16 93277
17 92336
18 92335
19 92336
20 92336
21 92336
22 92337 43 92335
23 42336 44 91761
24 92336 45 91764
25 91701 46 92880
26 92506 47 91764
27 91701 48 91764
28 91764 49 91764
29 92336 50 91701
30 None given. 51 92336
31 None given. 52 91701
32 92335 53 91701
33 91789 54 92336
34 91764 55 91701
35 None given. 56 92336
36 None given. 57 92336
37 92336 58 92509
38 92336 59 91701
39 91701 60 91701
40 91701 61 92336
41 91761 62 92336
42 91701 63 91701
b4
65
66
67
68
69
70
71
72
73
74
75
76
77
91752
92335
91752
91761
92336
92336
91701
91761
None given.
91701
91701
91701
92336
92336
P163
283 Fourth Street, 5t.iite 201, Oakland, CA 94607 I 510.98b.0111 I gyroscopeinc.com
P164
-~ S. What Ie Your Qen4elT
Male:
Female:
Tota{ Responded to this question:
Total who skipped this question:
Total:
Statisltcs
°a` 5 Nedlan
22 A4k•
tE~ At..:
6. How old are you?
~+
Reeponeee Percent
22 11.52°k
769 SB.46%
197 98.%%
2 S.D4Na
193 1D0%
Responses Percent
Under l3: 0 0%
13-1E: 0 094
17-15: 1 0.5296
20-25: 47 24.35%
30-40' ]11 57.51%
40 and above: 34 17.6296
Total Responded to this question: 193 100%
Total who skipped this question: 0 D%
Total: 193 100%
stausu« 1,t
t Of
L1edf~•i 1G:
6J
Bf
Di
7F
10
G5
50
55
5".
.S
f0
75
10
5
R
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G Y R O S C O P E I N
UrMi.13 t3.1R 1T-19 20-2fl 3U~0 40arx!alxrvr
f''~~'ic{~n II[t5 ~r_~ :ii~i~ii•,~ `~lutl,~
P165
~. How many totwl children under aqe 10 are In your household?
Recponccc Percent
~ 5 2.629'0
• i 87
69 45.55%
36.]3%
- 26 13.61%
4 ' 4 2.09%
More than 4: 0 0°h
Total Responded to this question: 19] 98,96%
Total who skipped this question: Z I.04%
Total: 193 100%
k.» n nny Mlst tltihlran uf>tler
Statistics
IS 5 Mr=]ixi BO
0 AIH~ 78
81 Ala: 72
88
E4
6'J
5fi
5[
k8
k4
40
38
32
79
2{
ZO
ifi
12
8-
d -
fr -
~'f: 8. What do you most often da with your children fer family leisure time?
Go [o the Park:
Go to a Museum:
Go to a Spor[s Event:
Go shopping:
if other, please specify .
Total Responded to this question:
Total who skipped this question:
Total:
/1
~J
stausucs 15E
-- 150
10 f.ledlan 1{4
5 Mir, 139
132
156 MaK 128
"-~ 120
114
108
1Q2
SS
F~
8•t
78
72
LE
60
54
3C
24
18
17
6~
r;.
you must oftatt do wHtt your
la iatmpy lufsvre lime4
Recponces
156
G
5
IS
10
192
1
193
r,<ore u,~, 4
Percent
81.25°
3.12°h
2.6%
7.81%
5.21 °h
99.48%
D.52°/
100%
t)n to !w. PM - -1S ~ ~ .. - -- ~
0o a a Mrwr+ ID ~ ~ atlrsi. pMw ytq
co a a Oooeb lhl~lrt
i
I
i
it ~'S
Go r'hc:hplnn I! cdl:er, pl~a~e sl~~clfy
Ga toe Sporls Evenl
kar',cho Cucanioni
8. Wllat do you mast often do witty your children for family leisure time?
Responses
1 Go to the movies and walk around Victoria Gardens.
2 No answer.
3 Play games or read a story. On weekend mornings we have a silent reading time for 30-45 minutes.
4 Watch movies.
5 No answer.
6 Disneyland Pass holders.
7 Short trips/ San Diego.
8 Play games at house.
9 Cartoons, Reading Videos.
10 Disneyland.
9. What Is the primary reason you u:e the Paut blare Library?
Responses Percent
Homework Center: ~ 3 1.6%
Children's and Family Programs: 155 82.89Mo
Research: ~ - 1 0.53%
Computers: 0 0%
Check-out 8ook5: 22 11.76%
If other, please SDetify 6 3.21%
Total Responded to this questlOn: 187 96.89%
Total who skipped this question: 6 3.1]%
Total: ]93 100%
Statk crtlcru 1r~
f,Mt al I~ ttn urlrrary toetvrt y
Ub0 1irr± G,ur7 flt0ne (~!>rAry~
1
i
4.S A1edfa~r 1<0
13G
G Mho 12(1
155 htax 11G
--- 1C3
93
8A
70
GO
50
4D
3G
7,q
10
n
P166
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G Y R O S C O P E I N
e~(~- aiQ rr (.,~ r~ ate.
~ ~rF G~, fir.
cm
Cr`~
P167
•
f;r fO. How often do you po to thw paul plane Llbrsryi
Responces Percent
Once a year: 4 2 14°~
Approximately every three months: 1= 6.95°0
Every Month: 26 13.9%
Every Week: 142 75.94°/a
Never: 2 1.O7°Yo
Total Responded to this question: 187 96.89%
Total who skipped this question: 6 3.11%
Total: 193 100%
utltt6tlC5 135
13 ~4Hilan 12b
t t.lh+ 117
109
42 Alai ys
----- - LJ
81
72
G3
54
45
35
27
tB
9
n
~~ il, What is the coolest thing you have NEVER seen et a Llbrary7 Tell us Your ides here)
Responses Percent
Responses: i5D ]00%
Total Responded to thFs queston: 150 77.72%
Total who skipped tfils question: 43 22.28%
Total : 193 1 DD%
Graph/Chart function not relevant for tfilc question type.
•
7.83 Fourth Street, Suite 101, Qakland, CA 94f07 I 510.u8o.(1111 I yyrascopeinc.corn
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11. What is the coolest thing you have NEVER seen at a Library? Tell us Your Ideas here! •
Response
1 No answer.
2 No answer.
3 No answer.
4 No answer.
5 No answer.
6 No answer.
7 Game centers.
B No answer.
9 Star wars activity.
10 Children's area.
11 No answer.
12 Kids play areas.
13 That's hard - I love this library and have been to many of the interactive functions and love the theme
ideas of a book and include craft, story-time or science, etc.
14 Children's library story theater.
15 No answer.
16 Summer program.
17 No answer.
18 My Gym -Physical activity for children of all ages.
19 No answer. •
20 Summer programs.
21 No answer.
22 No answer.
23 Art Gallery -talks on famous artists-art for the children. Talks on famous authors-readings from their
books.
24 Kids small learning area where they can learn & enjoy independently and allow parents for
their personal reading time.
25 No answer.
26 Baby story hour.
27 No answer.
28 No answer.
29 No ansvder.
30 Story Time!
31 I love the Archibald Children's Library. There is not much about the physical Biane Library that I like. It
is not a friendly library that way. The events put on in conjunction with the cultural center are very nice
and well organized. It would be nice if the Biane Library could be as organized as the Archibald Library
in the Easy Readers section. The lack of willingness to alphabetize its books is terrible and a MAJOR
reason I, along with many of my family and friends choose to avoid the Biane.
32 Harry Potter book release.
33 No answer.
34 I love summer reading Programs! I won a train ride (Amtrak) when I was a kid!
35 I'm happy. •
G Y R O S C O PEI IV C
Rancho KIDS Feasibility Study
36 Starbucks.
37 Last February (2008) There was a cultural performance once evening during Black History month
• was musical in the Playhouse lobby. Outstanding!
38 No answer.
39 Beautiful displays on different events/holidays. Story-time. Computer use/ computer classes.
40 They have shows for children.
41 Toys and activities.
42 Dinosaurs, Interaction, Hands on for kids.
43 Everything.
44 Music center -where kids can learn to play an instrument.
45 Story-time.
46 No answer.
47 No answer.
48 More kids activities. More parenUkid participation.
49 Items on the back (pictures).
50 Starbucks.
57 No answer.
52 Mp3 players and Ipods on the tables.
53 Kids section/books.
54 Animals for children to see.
55 No answer.
56 No answer.
57 No answer.
• 58 Puziles and coloring sheets. Most other library provide these kind.
59 Science center; parent center; music regularly.
60 I like everything. It's very neat and organize.
61 I just wished you had more classes for tots! We are willing to pay too!
62 Story time is pretty good but very, very short.
63 No answer.
64 More interactive participation programs.
65 No answer.
66 More activities for toddlers (2-6) not yet in school. More learning things like story-time.
67 No answer. ,
68 Clean!
69 No answer.
70 Story-time
71 Reading time for kids and singing.
72 An art class.
73 Computer lab/kid Auditorium.
74 ?Toddler time is great.
75 Space learning center/museum.
76 Children's story times.
77 I love the children's programs.
78 My friend in Canada has a toy library where kids can play and rent toys.
•
P169
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79 Interactive play area, even something like a gymboree area. •
80 My son enjoying himself.
81 Class to learn English for parents in the morning when children at school.
82 Book discussion for kids.
83 I really enjoy the children's "story time". It is such a great idea and start for toddlers. I believe it gives
them a little preparation for preschool.
84 I personally would like to a science and math interactive area for children. The library would be a nice
place to have math and science exploration for children, too.
85 The coolest thing I saw was the Chinese Dragon.
86 10 year old request -Acting out books in small groups; small art section with pictures and sculptures.
87 A wall portrait of different kinds of bugs/insects.
88 Story-time.
89 No ideas.
90 Children's Story time.
91 Summer reading program. Friendly help desk.
92 I haven't seen but it would be cool to see fun things to climb on, interactive learning centers, and
outdoor water fountain play.
93 ' We are fairly new so we are really enjoying the Children's library so far.
94 Puppet show.
95 Children's play area shown in picture.
96 No answer.
97 No answer.
98 Big play area. ~ •
99 No answer.
100 Children's museum.
101 No answer.
102 No answer.
103 No answer.
104 No answer.
105 A touch and feel museum or interactive things for kids to do and learn.
106 No answer.
107 No answer.
108 No answer.
109 No answer.
110 No answer.
111 Children's story-time.
112 Story time.
113 Shows with animals, magic, etc.
114 No answer.
115 No answer.
116 "Veggie Tales" movie rentals and "Story Tme".
117 Petting zoo -interaction and animals.
118 Indoor play area.
119 Indoor playground.
•
GYRO S C O P E I N C
Rancho KIDS Feasibility Study
P171
•
120 Amore toddler-friendly environment. Indoor playground (play area).
121 No answer.
122 No answer.
123 I would just like to see more children's programs
play after story-time was nice!
124 Inside playground. Hands on children museum.
125 Hands on toys for learning while playing.
126 Love the children's museum idea!!!
127 I love story-time!
128 No answer.
129 No answer.
130 No answer.
131 No answer.
132 Interactive play center.
133 No answer.
134 Kids play center.
135 Interactive museum!
136 No answer.
137 No answer.
138' Dr. Seuss event. Bouncing baby story-time.
139 No answer.
especially young children ages 1-6. Having free
140 Longer story-time; character dressed up for story-time; free programs are great.
141 No answer. ,
142 Star Wars Day /Chinese New Year Program.
143 Penguins; Visiting animals or videos about their lives.
144 Photo gallery -kids bring in photos they have taken and they are posted for a week.
145 No answer.
146 No answer.
147 No answer.
148 No answer.
149 Summer reading program shows.
150 Fax machine. Wireless printers for the wireless Internet.
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Responses Percent
Once a year: 71 38.8%
Approximately every three months 21 11.46%
Every Montt : 2 1.09%
Every Week q 2.19%
Never. 85 46.45%
Total Responded to this question: 183 94.62%
Total who skrpped this questbn: 10 5.18Wo
Total: 193 ]00%
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to VIsIt7
Responses Percent
Interactwe Silence Gallery: 39 21.2%
Hands-On Children's Museum: 121 65.76%
Tot SDO[ (Early Chlltlhood SDace): ]6 8.7%
Natural History Place: 6 3.26%
1f other, please sDeclTy : Z 1.09%
Total Responded to this question: 184 95.34°Yo
Total who skipped this question: 9 4.66%
Total: 193 SOOWo
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]3. li fire library at the Cultural Cenler was adding a new family attraction, which one would you be
most likely to visit?
Responses
1. Space/planets.
2. No answer.
f ~~ 14. Df the four photos above, which one molt represents a leernfnp environment you would vent t o vlrk sit the
LI bra ryi
Responses Percent
n' -~ 33 18.75°h
6: 47 26.7%
~ 21 11.93%
~'' 7] 40.34%
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To[al Responded to this question: 176 91.]9°h
Total who skipped this question: 17 8.81%
Total: 193 100%
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Responses Percent
Once a year: 7 3.83%
Approximately every three menthe: 15 8.2%
Every Month: I 4i 22.95%
Every Week: 115 62.84%
Every DaY: ~- 4 2.19%
Total Responded to this question: 183 94.82%
To[al who skipped this question: 10 5.18%
Total: 193 100%
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16. Have you ever vfsitad an Interactive Chlldren'e Museum? If yes, please tell us which one to the boz below.
Responses Percent
Ne: 88 49.]6°/a
YES' 91 50.849'°
Which One? : 86 46.D4%
Total Responded to this questlon: 179 42.75%
Total who Skipped this question: 14 7.25%
Total: 193 1 DO%
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10 Mlles: 55 3].61%
20 Miles: 41 23.56%
30 Mlles: 36 20.69%
40 Mlles• 17 9 77%
More than 40 Miles: 25 14.37%
Total Responded to this questlon; 174 90.16%
Total who skipped this question: 19 9.84%
Total: 193 100%
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16. Would you Ilke to participate in future surveys repandtpp new ct-ildren'e and fatally proprtp-s at tAe
Library?
Responses Percent
Yes: ]34 77.01%
No: 40 22.99%
Total Responded to this question: 174 90.16%
Total who skipped this question: 19 9.84%
Total: 193 100%
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address with any other pro up.
Rcsponses Percent
Email Address: 123 100%
Total Responded to this question: 123 63.73%
Total who skipped this quesUOn: 70 36.27%
Total: 193 100%
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G Y R O S C O R E I N C
P177
STATE GRANTS
•
~~
P178
CALIFORNIA STATE LIBRARY
FY 2009/10
LSTA COMPETITIVE GRANT APPLICATI(#
EL~~E~n~`1'ENT 1: BASIC INFORMATION ~y
1. Library/Organization
Rancho Cucamonga Library Services
2. Internet Web Site Address
www.rcpl.lib.ca.us
3. Project Coordinator Name & Title 4. Email Address
Michelle Perera, Assistant Library Director mperera@cityofrc.com
5. Business Phone Number 6. Fax Number
909~~477-2720, ext. 5055 909-477-2725
7. Mailing Address
PO Box or Street Address City State Zip
i ? 505 Cultw~al C'e;nter Drive Rancho Cucatnanga CA 9l 739
Ptrojsct Ip#ore~etlon ,, r ~ .•.~ . _ ' ' •
8. Project 'Title Rancho KIDS (Phase II)
9. LSTA Funds Requested $45,000
10. Local Match $81,400
11. Total Project Cost $126,400
2. Federal Library Services & Technology Act (LSTA) Purpose (C'lic~rk o~rt~ pu~h~s~~ ii•hic/r b~•.r~ ~.1<.~~rrnc~~s rhe~ proj~~rr)
® Providing services to promote life-long learning
^ Developing pubUc and private partnerships
^ Providing targeted senzces to diverse populations or persons who have difficulty accessing services
^ Developing library technology, connectivity and services
13. Califaraia's FY 2009110 LSTA Priorities (Check all priorities that describe the project)
® Literacy and Educational Support
® Responsive Changes in Library Srrvices
^ Digital Preservation and Resource Sharing
^ Technology Access for All
^ Access and Accessibilih•
14. Number of persons served (The number o/~pensons tivho use or will betrert directly from this project) 40,000
1S. Primary Audience for project (Check ut least of:e, nraxnnu»a of tlu•ec)
® Adults ^ Public library trustees
® Children ^ Rural Populations
^ institutionalized persons ^ Senior Citizens
® Library Staff ^ Statewide public
^ Non limited English speaking persons ^ Urban populations
^ People with special needs ^ Young adults and teens
® Pre-school children
16. This sig»ntnre certirec that I bare rc>rrd artd sappor•t this LSTA Competitive Grunt Application.
Signature of the Director llate '~' ~.~
P179
ELEMENT 2: PROJECT BACKGROUND AND SUMMARY
Describe how this project was identified as a need, how it relates to your strategic plan, and what will be accomplished if this
roject is implemented. Should relate to activities in the timeline (Element 4) and include statistical info to support project.
imit to one oa¢e and use 12 uoint font.
Thanks to an LSTA grant in the 2008-09 grant cycle, Rancho Cucamonga Library Services (ACES) is currently
concluding a feasibility study and needs assessment to determine the best way to create a blended service model
of library services and interactive exhibits at the Biane Library at Victoria Gardens Mall. Needs assessment
data, including survey and focus group results, show overwhelming support for the creation of an interactive,
hands on experience for young children and their families. As a result of our study process and to continue
progress toward the strategic goal of offering an interactive space on our second floor, RCLS is applying for a
2009-10 LSTA grant to use this valuable data to fmrther develop the concept of interactive exhibits in libraries -
one that blends the best of children's museum exhibits with the best of library practices. Rancho KIDS (Phase
II) will result in a new, innovative, and interactive approach to learning through play in libraries complete with:
1. "Play and Learn (PAL) Islands" that bring together learning through play and library materials
2. Training for Rancho Cucamonga Library staff in the areas of "play" and early childhood learning
3. Develop a Plan for creating a play symposium for other public libraries which includes a PAL teaching
packet and, most importantly, a plan to "travel" the PAL Islands to local schools and interested public libraries.
Building on the needs assessment and on the existing successes of the Biane Library (12 weekly storytimes,
cultural arts programs, school family nights, partnerships with theater, mall, and schools, etc.), planning and
design for the s@cond floor will begin at the end of next fiscal year. In the meantime, Rancho Cucamonga
Library staff are, committed to continuing the excitement and momentum resulting from the 2009 needs
assessment (see Attachment A for data) and beginning to integrate interactive experiences into the library
experience. Our focus groups, interviews, and online, paper, telephone and intercept surveys (550 respondents
~tal) offer supporting statistics and anecdotal evidence that show arr overwhelming desire from the residents of
ancho Cucamonga and environs for increased interactive experiences for children and families.
As a result, Rancho Cucamonga Library staff and children's museum consultants plan to create five "Play and
Learn Islands" that incorporate an interactive experience (i.e. dinosaur dig pit) with library materials (i.e.
dinosaur and fossil books/media) to give children and their families an interactive learning experience ("playing"
with dinosaur bones in sand in the library and then checking out related materials to further reinforce the
learning). Support materials about what a child learns from this interactive experience will also be made
available. Each "PAL Island" will be scaled to work in a public library (25-SO sq ft, while most children's
museum exhibits range from 1,000-5,000 sq ft), and will be part of the children's room, but also mobile enough
to use at library events and outreach activifies (e.g. bookmobile visits). Their purpose will be to support
imaginative play, early and experiential learning, spontaneity, and creativity. Needs assessment and survey data
showed respondents having a high interest in interactive exhibits that support science, the visual and performing
arts, history, natural history, environmental science, etc. (please see comments in Attachment A), and PAL
Islands will indeed address many of these learning areas. Ultimately, we hope these innovative play and learn
stations will begin to build a foundation and prototyping for interactive experiences in our libraries.
In addition to the PAL Islands, grant money will go towards training and educating library staff in the areas of
early childhood learning and facilitating play, specifically as it pertains to children's museums. Through this
training, staff will be able to work with interactive exhibit consultants to create Play and Learn Islands that best
suit the needs of the community, and will be able to use this knowlegdge to create a Plan for introducing local
schools and other public libraries to play and learn opportunities through a Play and Learn Teaching Packet -
ssorted research, strategies, and ideas that will assist any public library personnel in facilitating play in library
~vironments. Finally, staff will establish a method to "travel" PAL Islands to local schools and public libraries.
P180
ELEMENT 3: PLANNING AND EVALUATION
'lease answer each area concisely and completely. Limit to two panes and use 12 point font.
A. Project Purpose -Short statement which answers the questions: we do what, for whom, for what expected benefit.
Our intent is to research and develop the concept of playing and learning in libraries for children and their
families, as well as for local schools and public libraries, through several deliverables (PAL Islands that
showcase the true value of play in the educational process for children, training for library staff, and the
creation of a plan to create a play and learn teaching packet and exhibit traveling opportunities.)
B. Project Activities/Metbods -How will the project be carried out? Include major activities from the timeline.
- Rancho KIDS Team -assemble team that will execute grant (library staff, schools, mall management,
consultants, and other partners). Throughout grant cycle, work with team to determine best use of PAL
Islands, creation of other partners, and most effective way to promote new service element.
- Needs Assessment -analyze survey, interview, and focus group data to determine play topics and types of
interactive experiences in which the public says they are interested.
- Five PAL Islands -Develop and issue RFP for PAL Islands, interview consultants, award project, work
with consultants to create PAL concept and ideas, fabricate PAL Islands, roll out PAL Islands to public at
both Rancho Cucamonga Libraries (also develop mobile Islands for use as outreach, events, etc.)
- Library Collection -create five new library collections specific to PAL Islands topics (i.e. dinosaurs,
shapes, etc.) Work with book vendor Brodart to create collection of 500 new items (some purchased, some
donated by the Brodart Company). Items will be process and cataloged by Brodart with PAL Island
designation.
- Play Research -conduct research of "play" in children's lives, effective use of play in children's museums
as part of the learning process, and explore opportunities for play to be integrated into libraries. hi addition,
visit other children's museums and work with their play staff for additional training, as well as attend
Nafional Children's Museum Conference (in Minnesota) in April, 2010 and present program on preliminary
research findings at California Library Association Conference in November 2010.
-Marketing -create collateral materials to promote PAL Islands, press releases for local news agencies,
website publicity, quarterly city magazine ("Grapevine") articles, displays, flyers, etc.
- "Plan" -assemble smaller team that will use play research, benchmarks, and best practices to create a
Plan to extend knowledge learned and tools utilized to other interested school and public libraries. Plan will
include method for creating a "Play Symposium" for other libraries, play teaching packet, and most
importantly, determine a process for the potential to "travel" exhibits created (once evaluated by Rancho
Cucamonga Library staff).
- Survey public to determine effectiveness and interest in Play and Learn stations and future interest in
Rancho KIDS project.
C. Anticipated Project Outputs -Measures of service or products provided.
1. Design and fabrication of 5 Play and Learn Islands.
2. 500 new, topic specific, materials added to collection. Library materials' circulation in PAL topics will
increase by 25%.
3. 40,000 children and their families will experience Play and Learn Islands.
4. Library staff will increase their knowledge base about the value of play exponentially.
5. Plan that outlines opportunities for local schools and public libraries to access play packet, training, and
traveling exhibits.
3
P181
D. Anticipated Project Outcome(s) -what change is expected in the target audience's skills, knowledge, behavior, attitude,
and status or life condition. How will you measure these outcomes?
1. Children who use Play and Learn Islands will have a greater sense ofself-confidence, creativity, and
desire to learn. Parents who use Play and Learn Islands with their children will have a greater family
connectedness. 75% of families using PAL Islands will realize the importance of play in the learning
process. This outcome will be measured by usage of PAL Islands, brief surveys, anecdotal evidence from
families, increase in attendance at family-oriented programs, and requests for increased interactive
experiences.
2. Rancho Cucamonga Library customers will increase their "play" time and activities by 25% as a result
of PAL Islands. Parents will realize the value of play in their childrens' lives and will accordingly look for
more "play" centered acfivities (beyond the traditional visits to the park or hanging out at the mall) This
outcome will be measured by anecdotal evidence from families, requests for additional interactive
experiences, increase in family program attendance, and parents requesting more enriching opportunities for
their children.
3. Amore enriching public library experience -through the Islands, training, and play research, library
users will have a more enriching experience each time they visit the library. This outcome will be
measured by the overall success of the Rancho KIDS project, number of users of PAL Islands, and number
of other California libraries that embark on this type ofproject.
4. Children's Services in Rancho Cucamonga Libraries will change by at least 50% - creating a more
family-centric service and programming lineup because of, but not limited to, the Rancho KIDS project.
E. Complete the following sentence. This project will be successful if:
1. ... we bring a sense of joy into families' lives through our Play and Learn Islands. Design and fabricate
PAL Islands that showcase the true value of play in the educational process for children. PAL Islands will
be themed to highlight a particular topic (dinosaurs, shapes, art, science,' etc.), will include an interactive
component (i.e, dino dig, art project, science experiment, etc.), and will also feature a collection of
materials to support that topic (at least 100 items depending on subject matter and availability).
2. ... we reinvent our library staff from traditional librarians into those that will embrace play, creativity,
unstructured time, and [perhaps] messyness! In order to develop the concept of "playing and learning" as a
future opportunity for all public libraries, Rancho Cucamonga Library staff will reseazch the impact of play
on a child's life by attending training at children's museums and children's museum conferences to learn
how to effectively facilitate play and create a more open, unstructured environment.
3. ... we succeed in creating a scalable plan to integrate play into public libraries. We will create a Plan to
develop a workshop and teaching packet that builds on both the development of PAL Islands as well as play
research -geared to California public and school librarians to participate in an interactive and innovative
program that teaches the importance and qualities of using play as a learning tool for children and families.
And, included in the Plan, a way to travel the PAL Islands to local area schools and other interested
libraries.
•
P182
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P183
ELEMENT 5: .BUDGET
Princi al Librarian -Children's Services 80 hours) $0 $5,000 $5,000
Children's Services Libraria~~s - 2 (200 hours] $0 $8,500 $8,$00
Libr Assistant Children's 80 hours $0 $2,400 $2,400
subtotal $0 $30,900 $30,900
Explanation:
- Project Managers -Library Director, Robert Karatsu, will give 40 hours of time to issue RFP, interview, and finalize contract for
interactive exhibit consultants ~ Assistant Library Director, Michelle Perera, will give 160 hom•s to the overall management of project
(working with consultants, analyzing needs assessment data, overseeing development, overseeing PR, and coordinating "Plan")
- Principal Librarian, Children's Services -Principal Librarian, Renee Tobin, will give 80 hours to oversee and coordinate "play"
research, training of staff, and play teaching packet
- Children's Services Librarians -Librarians. Angelica Trummell and Margaret Hatanaka, will give 200 hours to work with project
team to develop concepts for Play and Learn Islands. conduct play research, collection development, and with creating future "Plan"
- Library Asst. Children's -Library Assistant, Isabel Guzman.. will give 80 hours to the creation of PR materials, research, and training
---'~ ,f~.9uu fi~~nn Library funds
MAterialc "
_
~uu Libran L~uuks and Media
$5,000
$5,000
$10,000
$0 $0 $0
$0 $0 $0
$0 $0 $0
__ Subtotal $5,000 $5,000 $10,000
Explanation:
New book and media collections will complement the learning experience of the interactive PAL Islands. Collections will be based
upon the learning concepts of the interactive PAL Islands, and can be circulated su that parents and their children can further reinforce
learning at home. For example, if one of the PAL Islands for this project was amini-grocery store, a collection of books and media on
subjects such as nutrition, gardening, cooking, etc. (for children and parents) would accompany this exhibit.
--- $5,000 request from LSTA 1$2,500 from Library Foundation / $2,500 in-kind from Brodart Co.
Cyuipmcnt (ltentrs o~~er $S,tltltl per unit) 1
~ l'la~ ~llh~ t.Calll l~IkillilS ~lUl)IC1 ~~'1~I1171RC~ Ull lU]1~~~CUUI] ~~i1 __ _
bJ(l.OO(1
-__ ~_~ll,Q(lU _ ~±~1(~.1~(~(1
_
-- __
_
needs assessment in June $0 $0 $0
$0 $0 $0
$0 $0
Subtotal $30,000 $30,000 $60,00
Explanation: \
Play and Learn (PAL) Islands are based on interactive learning exhibits that are found in children's museums. Examples oT'in~eraciive
learning exhibits would be things such as amini-grocery store, where there would be displays of items commonly found in a grocery
store (i.e. fruits and vegetables, meats, packaged products) and a cash register, where children can "check out." or an "air fountain,"
where children can explore and experiment with colunms of mnving air. A total of 5 PAL Islands would be a part ofthe Rancho KIDS
Phase Two project. These PAL ]stands would be approximately 25-SU sq. ft, completely portable (so they could be moved not only
uund the Library but also to events outside, of the Library or even shipped to local schools or other libraries that wished to offer
eractive exhibits). Each PAL Island will also be accompanied by approximately a 100 book and media collection, and a packet of
instructional materials on the concept of "play and learn."
•-• $30,000 request. fi•om LSTA / $30,000 from Library Foundation
_Tbe budget should clearly identify the amounts requested and from what sources.
Uper~th~ Ex ~etises ^ _ _ - -- -
t--- ---
P184
_ -_ (ulumn A
____ (ulun~n ED
T _ _ (ol~nnn_( _ (. u
luinn
U
~
` LSTA Local A1atch _
_
7~otal (t; h(=t)1
_
_
ontracted Scr-icec
_~-_ _- ~__
C ~~11aUil~3nl lOf In1C:IflCII~E Lx}1161is
~ ] O,O(~O
.D~,UU(1
~~ ~ ~~~~~
"Pla "Consultants / S eskers Fees $0 $2,500 0
$0 $0 $0
$0 $0 $0
Subtotal $10,000 $7,500 $17,500
Explanation:
Consultant fees for conceptual plan and design for interactive Play and Learn Islands. Cons
"
" ultant will work w ith library staff, utilizing
phase one
survey a,id focus group data from the Rancho KIDS project to select specific interactive exhibits. Consultant will also
work with library staff to give more training in the concept of "play as learning" and will also be a keynote speaker for training seminar
on the value of "play."
--- $10,000 request from LSTA / $7,500 from Library Foundation
Printin Su lies (a er, toner, otter board, etc.) $0 $ l .000 $1,OOp
$0 $0 $0 --
$0 $0 $0
$0 $0 $0
Subtotal $0 $1,000 $ l ,000
Explanation:
These supplies will he used primarily for PR materials advertising the PAL ]slands. and also for the collateral m aterial (trainin~l that
will accompany each exhibit.
-- $1,000 from Library funds
Trainin (travel to children's museums ___ _ ______$(1 _ _ _~__ `~; ~.ODU $3;000
Children's Museum Conference $0 $4,000 $4,000
$U
$0 _
$0
$0 - - $0 $0
Subtotal $0 $7,000 $7,000
Explanation:
- Training -Rancho Cucamonga Library staff will need training in the a!-eas of early childhood learning, playing and learning, and the
concept of interactive experiences for children and families. Training monies will be used to travel to children's museums to study the
concept of play and interactive experiences, as well as used for other local training opportunities.
- Children's Museu,n Conferences -funds will be used to travel to and attend national children's museum conference presented by the
Association of Children's Museums in Apri12010.
--- $2,000 from Library funds / $5,000 from Library Foundation
O erahn Ex enses Subtotal $ I O,U00 $15,500 $25;500
Project Total
$0
_ _ Grant Tota is ~ $4s,ooo
P185
FUTURE FUNDING
Briefly describe how this project will be financially supported in the future.
At the end of the grant cycle, Rancho Cucamonga Library Services will continue to pursue the multi-year
~ancho KIDS project. Phase One (needs assessment) is almost complete. Phase Two funds are now being
requested from LSTA. Phase Three (in 2010) will include 1. Conceptal plan and design of interactive learning
experience, 2. Additional PAL Islands throughout the Rancho Cucamonga Libraries and 3. Implement "Plan"
created from requested 2009 LSTA grant. Funds to support Phase 3 will come from:
1. Rancho Cucamonga Library Foundation has committed to fundraising for the Rancho KIDS endeavor
2. Environmental Programs Division of City of RC has earmarked funds for environmental-related exhibits
3. Grant opportunities will be pursued (i.e. National Science Foundation for science exhibits)
4. City of Rancho Cucamonga Redevelopment Agency has earmarked funds for design of Rancho KIDS
5. Additional partnerships will be sought and developed for exhibit sponsors (i.e. water district; mall, First 5)
ELEMENT 6: ATTACHMENTS
If you have additional resources that support your grant, please attach after this page
ELEMENT 7: INTERNET CERTIFICATION FOR APPLICANT
PUBLIC LIBRARIES FY 2009/2010
Check the Appropriate Library Type
® Public Libruy ^ Academic ^ K-12 ^ Multi-type ^ Special/Other
~s duly authorized representative of the applicant library, I hereby certify that: (check only one of the, following
oxen)
A. ^ The applicant library has complied with the requirements of Section 9134(f)(1) of the Library
Services and Technology Act
B. ^ The applicant library has not yet complied w7th the requirements of Section 9134(f)(1) of the
Library Services and Technology Act. However, the applicant is undertaking actions,
including any necessary procurement procedures, to put into place an Internet safety policy
that meets these requirements. The applicant library will be in compliance with the
requirements of Section 9134(f)(1) before the library receives funding for a subsequent year.
C. ® The requirements of Section 9134 (f)(1) of the Library Services and Technology Act do not
apply io the applicant librar}' because no funds made available under the LSTA program will
be used to purchase computers used to access the Internet or to pay for direct cost associated
with accessing the Internet for a public library or public elementary school or secondary
school library that does not receive discounted E-Rate services under the Communications Act
of 1934, as amended.
Signature of Authorizing Official Date
•
P186
ELEMENT 8: ASSiJR.ANCES
The applicant assures and certifies that it will comply with the regulations, policies, guidelines and requirements, as they relate t e
~lication, acceptance and use of Federal funds for this federally assisted project. Also the Applicant assumes and certifies:
I. It possesses legal authority to apply for the gran[; that a resolution, motion or similar action has been duly adopted or passed as an
official act of the applicant's governing body, authorizing the filing of the application, including all understandings and assurances
contained therein, and directing and authorizing the person identified as the official representative of the applicant to act in
connection with the application and to provide such additional information as may be required.
2. It will comply with Title VI of the Civil Rights Act of 1964 (P.L. 88-352) and in accordance with Title VI of that Act, tto person in
the United States shall, on the ground of race, color or national origin, be excluded from participation in, be denied the benefits of, or
be otherwise subjected to discrimination under any program or activity for which the applicant receives Federal financial assistance
and will immediately take any measures necessary to effectuate this agreement.
3. It will comply with Title VI of the Civil Rights Acl of 1964 (42 U.S.C. 2000d) prohibiting employment discrimination where
(1) the primary purpose of a grant is to provide employment or (2) discriminatory employment practices will result in unequal
treatment of persons who are or should be benefiting from the grant-sided activity.
4. It will comply with Section 504 of the Rehabilitation Act of 1973, as amended, 20 U.S.C. 794, which prohibits discrimination on the
basis of handicap in programs and activities receiving Federal fmancial assistance.
5. It will comply with Title IX of the Education Amendments of 1972, as amended,- 20 U.S.C. 1681 et seq., which prohibits
discrimination on the basis of sex in education programs and activities receiving Federal financial assistance.
6. It will comply with the Age Discrimination Act of 1975, as amended, 42 U.S.C 6101 et seq., which prohibits discrimination on the
basis of age in programs or activities receiving Federal financial assistance.
7. It will comply with requirements of the provisions of the Uniform Relocation Assistance and Real Property Acquisitions Aci of 1970
(P.L. 91-646) which provides for fair and equitable treatment of persons displaced as a result of Federal and federally-assisted
programs.
It will comply with the provisions ofthe Hatch Act which limit the political activity'of employees. •
9. it will comply with the minimum wage and maximum hours provisions of the Federal Fair Labor Standards Act, as they apply to
hospital and educational institution employees of State and local governments.
10. It will establish safeguards to prohibit employees from using their positions for a purpose that is or gives the appearance of being
motivated by desire for private gain for themselves or others, particularly those with whom they have family, business; or other ties.
I1. It will give the sponsoring agency or the Comptroller General through any authorized representative the access to and the right to
examine all records, books, papers, or documents related to the grant.
12. It will comply with all requirements by the Federal-sponsoring agency concerning special requirements of law, program
requirements, and other adminisVative requirements.
13. It will insure that the facilities under its ownership, lease or supervision which shall be utilized in the accomplishment of the project
are not listed on the Environmental Protection Agency's (EPA) list of violating facilities and that it will notify the Federal grantor
agency of the receipt of any communication from the Director of the EPA Office of Federal Activities indicating that a facility to be
used in the project is under consideration for listing by the EPA.
14. It will comply with the flood insurance purchase requirements of Section 102(a) requires, on or after March 2, 1975, the purchase of
flood insurance in communities where such insurance is available as a condition for the receipt of any Federal financial assistance for
construction or acquisition purposes for use in any area that has been identified by the Secretary of the Department of Housing and
Urban Development as an area having special flood hazards. The phrase "Federal financial assistance" includes any form of loan,
grant, guaranty; insurance payment, rebate, subsidy, disaster assistance loan or grant, or any other form of direct or indirect Federal
assistance.
I5. It will assist the Federal ytantor agency in its compliance with Section 106 of the National Historic Preservation AcY of 1966 as
amended (16 U.S.C. 470), Executive Order 11593, and the Archeological and Historic Preservation Act of 1966 (16 U.S.C. 469a-] el
seg.) by (a) consulting with the State Historic Preservation Officer on the conduct of investigations, as necessary to identi
properties listed in or eligible for inclusion in the National Register of Historic Places that are subject to adverse effects (see 36 C
Part 800.8) by the activity, and notifying the Federal grantor agency of the existence of any such properties, and by (b) complyif
with all requirements established by the Federal grantor agency to avoid or mitigate adverse effects upon such properties.
P187
ELEMENT 9: CERTIFICATIONS REGARDING LOBBYING, DEBARMENT,
SUSPENSION AND OTHER RESPONSIBILITY MATTER; AND DRUG-FREE
WORKPLACE REQUIREMENTS
~plicants should refer to the regulations cited below to determine the certification to which they are required to attest. Applicants should
also review the instructions for certification included in the regulations before completing this form. Signature of this form provides for
compliance with certification requh'ements under 34 CFR Part 82 "New Restrictions on Lobbying," and 34 CFR Part 85, "Government-
wide Debarment attd Suspension (Non-procurement) and Government-wide Requirements for Drug-Free Workplace (Grants)." The
certifications shall be treated as a material representation of fact upon which reliance will be placed when the Institute of Museum and
Library Services determines to award the covered transaction, grant, or cooperative agreement.
1. LOBBYING
As required by Section 1352, Title 31 of the U.S. Code and implemented at 34 CFR Part 82 for persons entering into a grant or
cooperative agreement over $100,000, as defined at 34 CFR Part 82, Sections 82.105 and 82.110, the applicant certifies that:
(a) No Federal appropriated funds have been paid or will be paid by or on behalf of the undersigned, to any person for influencing or
attempting to influence an officer or employee of any agency, a Member of Congress, and officer of employee of Congress, or an
employee of a Member of Congress in connection with the making of any Federal grant, the enterhig into or any cooperative
agreement and the extension; continuation, renewal, amendment, or modification of any Federal grant or cooperative agreement;
(b) If any funds other than Federal appropriated funds have been paid or will be paid to any person for influencing or attempting to
influence an officer or employee of Congress, or an employee of a Member of Congress in connection with this Federal grant or
cooperative agreement, the undersigned shall complete and submit Standard Form - LLL "Disclosure Form to Report Lobbying," in
accordance with its instructions;
(c) The undersigned shall require that the language of this certification be included in the award doouments for all subawards at all tiers
(including subgrants, contracts under grants and cooperative agreements, and subcontracts) and that all subrecipients shall certify and
disclose accordingly.
DEBARMENT, SUSPENSION, AND OTHER RESPONSIBILITY MATTERS
As required by Executive Order 12549, Debarment and Suspension, and implemented at 34 CFR Part 85, for prospective participants
in primary covered transactions, as defined at 34 CPR Par[ 85, Sections 85.105 and 85.110-
A. The applicant certifies that iY and its principals:
(a) Are not presently debarred, suspended, proposed for debarment, declared ineligible, or voluntarily excluded from covered
transactions by any Federal department or agency;
(b) Have not within athree-year period preceding this application been convicted of or had a civil judgment rendered against them for
commission of fraud or a criminal offense in connection with obtaining, attempting to obtain, or performing a public (Federal, State
or local) transaction or contract under a public transaction; violation of Federal or State antitrust statutes or commission of
embezzlement, theft, forgery, bribery; falsification or destruction of records, making false statements, or receiving stolen property;
(c) Are not presently indicted for or otherwise criminally or civilly charged by a governmental entity (Federal, State, of local) with
commission of any of the offenses enumerated in paragraph
(2)(b) of this certification; and
(d) Have not within athree-year period preceding this application had one or more public Transactions (Federal, State, of local)
terminated for cause or default; and
B. Where the applicant is unable to certify to any of the statements in this certification, he or she shall attach an explanation to this
application.
3. DRUG-FREE WORKPLACE (GRANTEES OTHER THAN INDIVIDUALS)
As required by the Ding-Free Workplace oft 988, and implemented at 34 CFR Part 85, Subpart F, for grantees, as defined at 34 C_
Part 85, Sections 85.605 and 85.610-
The applicant certifies that it will or will continue to provide adrug-free workplace by;
10
P188
(a) Publishing a statement notifying employees that the unlawful manufacture, distribution, dispensing, possession, or use of a controlled
substance is prohibited in the grantee's workplace and specifying the actions that will be taken against employees for violation of
such prohibition;
Establishing an on-going dntg-free awareness program to inform employees about- •
(I) The dangers of drug abuse in the workplace;
(2) The grantee's policy of maintaining a drug-free workplace;
(3) Any available drug counseling, rehabilitation, and employee assistance programs; and
(4) The penalties that may be imposed upon employees for ding abuse violations occurring in the workplace.
(c) Making it a requirement that each employee to be engaged in the performance of the grant be given a copy of [he statement required
by paragraph (a);
(d) Notifying the employee in the statement required by paragraph (a) that, as a condition of employment under the grant, the employee
will-
(1) Abide by the terms of the statement; and
(2) Notify the employer in writing of his or her conviction for a violation of a criminal drug statute occurring in the workplace no
later than five calendar days after such conviction;
(e) Notifying the agency, in writing, within 10 calendaz days after receiving notice under subparagraph (d)(2) from an employee or
otherwise receiving actual notice of such conviction. Employers of convicted employees must provide notice, including position
title, to: Director, OLS/State Programs Division, Institute of Museum and Library Services, 1100 Pennsylvania Avenue, N.W, Room
802, Washington, DC 20506. Notice shall include the identification number(s) of each affected grant
(f) Taking one of the following action, within 30 calendaz days of receiving notice under subparagraph (d)(2), with respect to any
employee who is so convicted-
(1) Taking appropriate personnel action against such an employee, up to and hrcluding termination, consistent with the requirements
of the Rehabilitation Act of 1973, as amended; or
(2) Requiring such employee to participate satisfactorily in a drug abuse assistance or rehabilitation program approved for
purposes by a Federal, State, or local health, law enfm~cement or other appropriate agency.
(g) Making a good faith effort to continue to maintain adrug-free workplace through implementation or paragraphs (a),(b),(c),(d),(e),
and (f).
B. The grantee may insert in the space provided below the site(s) for the performance or work done in connection with the specific
grant:
Place of Performance (Street address, city, county, state, zip code)
Check ~ ifthere are workplaces on file that are not identified here.
DRUG-FREE WORKPLACE (GRANTEES WHO ARE BVDIVIDUALS)
As required by the Drug-Free Workplace of 1988, and implemented at 34 CFR Part 85, Subpart F, for grantees, as defined at 34 CFR Part
85, Sections 85.605 and 85.610-
A. As a condition of the gant, I certify that I will not engage in the unlawful manufacture, dish~ibution, dispensing, possession, or use of
a controlled substance in conducting any activity with the grant; and
B. If convicted of a criminal drug offense resulting from a violation occurring during the conduct of any grant activity, 1 will report the
conviction, in writing, within 10 calendar days of the conviction to: Director, OLS/State Programs Division, Institute of Museum and
Library Services, 1100 Pennsylvania Avenue, N.W., Room 802, Washington, DC 20506. Notice shall include the identification
number(s) of each affected grant.
4.
The undersigned, on behalf ofthe applicant, certifies to the best of his or her knowledge and belief drat the applicant is not delinquent
in the repayment of any Federal debt.
11
P189
CERTIFICATION
As the duly authorized representative of the applicant, 1 hereby certify that the applicant will comply with th
~bove certification.
Rancho Cucamonga Library Services Rancho KIDS (Phase II)
Name of Applicant Project Name
Robert Karatsu, Library Director
Printed Name and Title of Authorized F
Date
•
~c. #13238
12
DO I HAVE AN OUTCOME MEASUREMENT PROJECT?
P190
A very simple way to look at an outcome measurement project is that it causes change in a target audience's
,kills, knowledge, skills, behavior, attitude, and status or life condition. •
The following form is designed to help you figure out if your project is suitable for outcome measurement
(Element 3, D on LSTA application). Please complete this form and attach to your LSTA Competitive Grant
Application.
Directions:
1. Discuss the following questions with your colleagues and decide if the answer is "Yes" or "No". Place
an X in the appropriate box for each question.
2. When you are finished with each section, total the number of "Yes" answers in each section and record
your answers on the Sub-total line.
3. When you have completed all four sections record the Sub-totals for each section in the Score box at
the end of the form.
4. If 15 or more of the answers are "Yes", your project is well suited for OM. If not, you need not fill out
Element 3, D on the LSTA application.
Purpose and Design of Project
YES NO
x 1. Has the roject been develo ed in res onse to an identified need?
x 2. Can this roject have a significant (not total influence on the need?
x 3. Is im act on the end user a major ose of the roject?
x 4. Is the roject more concerned with im act than with ou uts?
x 5. is it more concerned with ublic service than with internal library o erations7
x 6. Is the roject focused on effectiveness rather than efficient ?
x 7. Is it focused more on users' benefit than users' satisfaction?
x 8. Does the roject - or a user's artici ation in it - have a distinct beginnin and end?
7 1 Sub-total
Users
YES NO
x 9. Are users clearl defined?
x 10. Do the users artici ate consistently so you can track their rogress?
x 11. Will users be willing to artici ate in an evaluation?
3 Sub-total
13
P191
Impact
YES NO
x 12. Is the deshed impact measurable?
x 13. Will the impact occur within a few years (so that it can be observed)?
2 Sub-total
Management, Staff and Stakeholders
YES NO
x 14. Does the management and staff have a service or user orientation?
x 15. Is the project stable enough to undertake this endeavor?
x 16. Is there library leadership commitment to devote resources to outcome measurement and
then to act on the results?
x 17. Are the project stakeholders supportive?
x 18. Will measuring outcomes provide useful feedback to improve the project?
x 19. Will measuring outcomes improve accountability to library or stakeholders by
demonstrating effectiveness?
6 Sub-total
.Score
YES NO SECTION
7 1 P ose and Design of Pro'ect
3 Users
2 Im act
7 Mara ement, Staff and Stakeholders
I9 1 TOTAL
Prepared by:
Date:
From Rhea Joyce Rubin. Demonstrating Results: Using Outcome Measurement in Your Public Library. ALA Editions, 2006.
c #11238
14
P192
California State Library
Library Services and Technology Act (LSTA)
Fiscal Year 2008/2009 •
FINAL PROPOSAL (LSTA 6)
Submit ORIGINAL (please sign in blue ink) and five (5) copies to be received by 4:00 p.m. on May 9, 2008 to
Attn: LSTA Grants, Library Development Services, California State Library, P.O. Box 942837, Sacramento,
CA 94237-0001, for mail. (Non-postal delivery: 900 N Street, Suite 500, Sacramento, CA 958141. FAX is not
acceptable. INFORMATION: Tel. (916) 653-5217.
1. Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
2. Applicant organization/jurisdiction: Rancho Cucamonga Public Library
Web page URL: www.rcpl.lib.ca.us
Director's name: Deborah Kaye Clark Phone: 909 477-2720, ext. 5020
E-mail: dolark@ci.rancho-cucamonga.ca.us Fax: 909-477-2721
Address: 7368 Archibald Avenue, Rancho Cucamonga, CA 91730
3. Contact person: Deborah Kaye Clark Phone• 909-477-2720, ext. 5020 •
E-mail: dclark@ci.rancho-cucamonga.ca.us Fax: 909-477-2721
Address (if different from #3):
4. How man}~ people will be directly served as clients by this project? 200,000
Source of this number (e.g., US Census, library circulation records, etc.): US Census
5. What other libraries, agencies and organizations will collaborate with you on this project? (Submit '
information on the roles of each in Q14. Attach letters of agreement from each.)
City of Rancho Cucamonga Community Services Department/Cultural Arts
Organization Name: Division/The Lewis Family Playhouse
Contact Person: Susan Sluka-Kelly, Cultural Arts Supervisor
7`he Elementary School Districts of Rancho Cucamonga: Central, Alta Loma,
Organization Name: Etiwanda and Cucamonga
Sharon Nagel, Superintendent; Janet Morey, Superintendent; Shawn Judson,
Contact Person: Superintendent; Janet Temkin, Assistant Superintendent
6. What amount of LSTA funding is requested? $50,000
7. Which goal in the LSTA 5 Year Plan will this project address? See the State Library •
website: htto://www.librarv.ca.¢ov/erants/Ista/ rants html#olan Goal II
P193
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
• Applicant/Jurisdiction: Rancho Cucamonga Public Library
8. Executive Summary. (Complete in space provided) This is an abstract of your entire project and
should be written after you've completed the rest of the application. It should be clear and persuasive
for al] who will evaluate your application. Include answers to these questions: Whom do you propose to
serve? What needs have you identified? What are your project goals and objectives? What new
services wilt the library provide?
The Victoria Gardens Cultural Center, which houses a public library and a professional children's theater
under one roof in a major shopping district, have welcomed and entertained over 1/2 million children and
families throughout the region during the past 18 months. Statistics far both spaces show the growing
need for increased family programs, services, and materials. Anecdotal evidence through surveys also
shows that families are looking for more than a book or DVD, they are looking to our library for an
experience.
Our project goal is to develop a process which will create a map For developing unique, exciting, interactive,
educational, and innovative experiences for children and their families, based on identified client needs,
using a blend of traditional library services with children's museum type spaces. This process will allow us
to develop a new model of service for public libraries: offering ttaditional library services in a
nontraditional manner by morphing best practices in public libraries with best practices in children's
museums.
By fulfilling the three objectives of the project 1) to create a new "outcomes based" assessment tool for
surveying for the programming and experiential needs of children and caregivers; 2) to define and map a
new type of library service, blending best practices of library services and children's museums and 3) to
• create a Feasibility Study to develop 14,000 sq. ft. of vacant space in the Biane Library into the Kids
Interactive Discovery Space, Rancho Cucamonga and the State Library will create a new model for public
library service to the age group most responsive to positive learning experience--youngsters ages 0-7.
Libraries and children's museums have always had common goals and objectives (lifelong learning, early
literacy and learning; interactivity between parent and child, etc.)--however, each discipline reached those
goals through different avenues. Now, through this project, we will create a process to bring these two
types of services together, creating an experiential space for children and families and opening a door to
potentially exciting partnerships between libraries and museums throughout the state and across the
country.
To create this new service model, K1D5 Project will bring together premier Library consultants in the areas
of both space planning and futures planning. Museum consultants will bring their talents to the table to
help create exciting spaces that are both literacy and culturally based, while offering exciting, vital and
interactive expcriences to children and families in a bonding setting. Children's specialists from our
project partners in the education field and the social services field will bring their expertise to the table to
assist in creating a methodology that will allow not only the Rancho Cucamonga Public Library, but ANY
public library to assess their publics' needs in the areas of child development, cultural arts and literacy.
Then they will turn their attention to help create a plan that will not only enable Raucho Cucamonga to
develop this exciting blend of exhibits, books, programs and activities, but will create a road map that any
public library can use to form similar spaces of lesser or greater complexity.
Focused on linking play to learning for youngsters ages birth to 7, the KIDS Project reflects concepts
provided by the California State Library's Early Learning with Families Initiative and supports Goal 2 of
the State Library's LSTA Five-Year Plan, 2008-2012 "to develop programs and services that meet the
C~
changing information and learning needs of their communities".
Doc. #12042.1
P194
Project title: KIDS (Kids Interactive Discovery Space) Project - A Plazming Grant
Applicant/Jm•isdiction: Rancho Cucamonga Public Library
9. Budget Summary
a. Salaries and benefits
b. Library materials
c.' Operation
d. Equipment (Sk/unit)
e. Total for objectives
f. Indirect cost
g. Total
LSTA
(1) Other funds
(2) In-kind
(3) Total
(4)
$0 $0 $38,270 $38,270
$0 $0 $0 $0
$50,000 $75,000 $0 $125,000
$0 $0 $0 $0
$50,000 $75,000 $38,270 $163,270
$0 $0 $0 $0
$50,000 $75,000 $38,270 $163,270
10. What client needs will your project address and how did you determine these Deeds?
The Need: The Rancho Cucamonga Community is a growing community of 150,000 with an average of 2.5
children per household and a lifestyle supported by commuting into LA and other urban azeas for employment.
Studies have shown that the most critical time in a young child's learning life is during ages 0-5 and yet, far too
often in Rancho Cucamonga, children are abandoned to caregivers for 14 hours a day, reliant on electronic
messages delivered by television for their socialization and returned home in the evening to parents exhausted by
along work day and a two hour commute. Perhaps in reaction, the Rancho Cucamonga Community is consistent .
and vocal in demanding quality children's programming that allows families to grow and learn together. They
long for places they can go together to experience kid-friendly spaces, active learning opportunities and play-
based cultural enrichment. They long for a Kids htteractive Discovery Space.
Needs Assessment: In 2002, the City of Rancho Cucamonga conducted a needs assessment to determine what
library services were most valuable and as a result, needed to be expanded. The two top ranking items were
books and children's programs. This data was at the forefiont when the city opened a second new library
location iu 2006, partnering with the City's Cultural Arts Department to create the Victoria Gardens Cultural
Center, hosting the Paul A. Biane Library, a full service library of 24,000 sq. ft., paired with the Lewis Family
Playhouse, a 536-seat performing arts venue specializing in professional children's performances. With a $2
million opening day collection of books and a schedule of 50 children's programs a month, after a full year of
service from the Biane Library, book circulation is high, with 65% of the annual borrowing done by youngsters
under age 16. Gate counts show that over 275,000 people visit the library each year. However, children's
program attendance is the most startling statistic, showing an average attendance of ],250 per month with
approximately 85% of those attendees under the age of eight. hi an ongoing on-line survey over the past 16
months, the themes of "more quality children's programs", "more events we can participate in with our children"
and "more opportunity for meaningful participation with our kids" continually appear. This kind of "anecdotal
evidence" is extremely difficult to capture in a survey. In fact, traditional survey tools failed us in our early
attempts to plan For the new space, aside from supporting our decision to pursue child/family interactive
opportunities. The needs assessments we performed only pointed to the need of creating a new assessment
tool-which we intend to achieve as part of this planning process.
In terms of concrete statistical evidence used to support the need for more programming space and program •
opportunities for young children and their families, we rely on the following statistics:
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• The Biane Library currently offers twelve weekly storytimes and monthly cultural arts and special programs to
coincide with professional children's theatre performances in the Lewis Family Playhouse. These programs
reach an average of 1,250 children and parents each month, with programs for 0-5 years and family programs
being the most popular. It is significant to the goal of our project that there is always a waiting list for every
program offering.
• Baby Storytime (started January 2008 as part of the ELF grant) - 460 attendees
• Toddler Storytime (started in January 2007) - 4,600 attendees
• Preschool Storytime (started in September 2006) - 4,600 attendees
• School-Aged Storytime (started in September 2006 - 1,000 attendees
• Family Storytime (started in September 2006) - 7,000 attendees
• Special Events/Cultural Arts Programs - 7,000 attendees
Further demonstrating the need and commitment to cultural programming for families, the Lewis Family
Playhouse, our partner both in terms of sharing the facility and in our mission to serve the literacy and cultural
needs of families of the Inland Empire region, has also enjoyed tremendous success, providing literature based
theanrical performances to over 75,000 youngsters and families during the past season. Local area schools (as
well as regional schools) have made a commitment to the Playhouse by routinely bringing their students to
theatrical performances. School officials recognize the need for visual and performing arts opportunities for
their students (which are severely lacking in schools today), and have paid to bring over 50,000 children to
school performances. In addition, another 25,000 children and their families have attended a family performance
on their own. Finally, in measuring the attendence of theatrical performances, outdoor festivals in the courtyard
and special programs and rentals at the meeting facility also available in the Cultural Center, over 1/2 million
• customers have passed through the doors of this popular venue during the past 18 months.
Based on survey data, circulation data and program attendance, it is clear that the Biane Library needs to
expand meaningful services to children and families in the popular Victoria Gardens Cultural Center
location. But in what form should those services be delivered? In December of 2006, Suzanne Flint of the
State Library spoke at the Library's annual inservice. Her proposal to "position libraries as community
centers that offer families and their young children stimulating opportunitites for connection, play, and early
Teaming," resonated with staff and resulted in a successful application for an ELF grant. After the training
session, is was clear to staff that ELF strategies of service should provide the cornerstone of the proposed
increase in services. It was equally clear that a planning process was necessary to gather public input in a
new and more effective way, to harness creative minds from a number of children's services agencies to
create "value-added" children's experiences in a library space, to create an entirely new service model for
families: Kids Interactive Discovery Space.
11. What is your project goal? How does your project goal address the state plan goal identified in Q7?
Our project goal is to develop a process which will create a map for developing unique, exciting, interactive,
educational, and innovative experiences for children and their families, based on identified client needs, using a
blend of traditional library services with children's museum type spaces. This process will allow us to develop
a new model of service Cor public libraries: offering traditional library services in a nontraditional manner by
morphing best practices in public libraries with best practices n~ children's museums.
Available on the second floor of the Paul A. Biane Library is 14,000 sq. ft. of undeveloped space, waiting only
for tenant improvements to be useable space. The Biane Library is already unique in several areas: The Library
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exists as part of a Cultural Center which is the fourth anchor of a major shopping district, making it a cleat•
economic generator for the city. The Library is part of a partnership with the Cultural Arts Departments and
supports the functions of a professional Children's Theater, resulting in the visits of more than 200,000
youngsters to the space each year. The architecture of the space isnon-traditional, bold, playful and creative,
inviting a new approach to library services. Therefore, recognizing the needs of the community and the unique
position of the Biane Library ,staff hopes to provide for those needs by creating anout-of--the-box programming
space for families, a co-mingling of traditional library services with Children's Museum exhibits, an interactive
space for children and families to discover, learn, and interact with the world around them -something we're
calling Kids Interactive Discovery Space.
State Library Goal 1] states "California Libraries will develop programs and services that meet the changing
information and learning needs of their communities." Rancho Cucamonga Library staff recognize that children
learn in a variety of ways, not only through traditional library resources. Young children, especially, learn
through doing, through play, through interacting with the world around them--a concept supported by the ELF
initiative. Expanding on ELF, Rancho Cucamonga Library staff would like to create a unique experience for
children and their families, where they can be together, and learn through play and interacting with each other.
Afrer attending the Children's Museum Association Conference in Apri12008 (the national conference -
comparable to ALA's annual conference), staff realized how similar children's museums and libraries are.
Essentially, both have the same goals -lifelong learning, early learning for families, literacy, interaction between
parents and children, etc. -however, over the years, each agency has achieved those goals iu a slightly different
way. Now, we move closer together as more libraries are embarking on greater offerings for eat•ly learners (like .
the ELF Program) and providing experiential opportunities for children, while museums are offering more early
learning opportunities, more literacy based exhibits, and even significant storytime lineups.
The goal of this project recognizes these emerging trends and proposes to harness them to help better "meet the
changing information and ]earning needs of their commwiities".
12. Please list the project objectives (i.e. the quantity of services, products and/or programs you
expect to provide).
The project has three objectives:
1) 2 new needs assessment tools will be created (1 survey style and 1 focus groups questions), allowing
the library to measure public interest in culture, arts and family programming by focusing on desired
outcomes for children
2) 3 workshops will be conducted: 1 to brainstorm with attendees to create concepts and questions to
form the basis of the two assessment tools; 1 to brainstorm concepts and ideas that will define and map a
new type of service plan, morphing traditional library services with Children's Museum type spaces and
interaetivities; 1 to generate concepts about the kind of interactive exhibits that will be contained
specific to the Paul A. Biane Library
3) 1 Feasibility study will be produced as au end product, which will include the following sections:
Situation Analysis, Market Analysis/Research, 'Project Concept Development, Development Cost, an
Operating Plan and a Plan of Service. These sections will be created by the consultants and staff by i
analyzing the community and current use, surveying the community, interviewing key stakeholders and
conducting facilitating workshops of the KIDS Project Planning Team. (Team defined in Attachment A)
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Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
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•
The project has two deliverables:
1) An outcomes based needs assessment tool consisting of two pieces, a survey and questions for focus
groups, both of which can be replicated by other California public libraries interested in assessing
community interest in culture, arts and children's programming.
2) A feasibility study for operating a blended service element combining traditional library services with
children's museum Type spaces, programming and manipulatives.
13. Please list your project activities in time sequence. Activities are specific tasks that must be
accomplished to achieve your objectives.
July
Contract with Consultants Linda Demmers and Libraty Futurist Consultant (Joan Frye Williams has been
asked to participate)
Create RFP (Request for Proposal) to recruit consultant firm to provide Feasibility Study, which will consist
of Situation Analysis, Market Analysis/Research, Project Concept Development, Development Cost, Plan
of Service and an Operating Plan.
Compile list of stakeholders to be interviewed by Feasibility Study Consultants as part of the Situation
Analysis section of the report.
Staff Member Michelle Perera will create the KIDS Project Blog.
. August
Select Feasibility Study Consultant
Meet with Libraty Consultant Linda Demmers to discuss methodology for conducting workshop to
develop concepts for new assessment tool.
Coordinate date for Needs Assessment Workshop
September
First Workshop to develop concepts for new assessment tool. Linda Demmers, consultant, will facilitate.
In attendance will be Feasibility Sttidy consultants, Library consultants Linda Demmers and a Library
Futurist (.roan Frye W illiams has been asked to participate) and the KIDS Project Plamiing Team. Also
invited to attend will be State Libraty staff members Stacy Aldrich and Suzanne Flint.
Development of assessment tool completed by consultant Linda Demmers.
Assessment tool tested by focus groups '
Charter Cable Company will produce a 2.minute promo encouraging the public to participate in the needs
assessment process.
October
Distribute assessment tool on site at both libraries, via the Library Web Site and at all Children's Theatre
performances.
Feasibbity Consultants begin interviews of major stakeholders identified by Library staff.
Press releases written and sent to newspapers and radio discussing on-going needs assessment and inviting
public participation.
First quarterly report submitted
• November
Stakeholder interviews continue
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Survey process continues.
Staff generates a Request for Proposal to select Exhibit Planners for the project
December
Survey and Interviews completed. Feasibility Consultants use data to complete Situation Analysis and
Market Analysis/Research.
Feasibility Consultants and Linda Demmers, Library Consultant, meet with staff to plan agenda for two day
workshop.
January
Two day Workshop to begin process of defining service model, exploring exhibit concepts and identifying
space needs, the Project Concept Development section of the Feasibility Study. Attendees to be the KIDS
Planning Team. Process will be facilitiated by Feasibility Study consultants/Linda Demmers, Library
Consultant.
Write and submit second quarterly reports.
Febnvary
Exhibit Planner Consultants will continue work on Project Concept Development, to be completed by
month's end.
Staff Member Michelle Perera will create a Plan of Service for the Kids Interactive Discovery Space.
Mazch
Exhibit Plamner Consultants and Feasibility Consultannts will create a Development Cost section; based on
the Project Concept Development portion.
April
Feasibility Study consultants will use the Project Concept Development report, and working with Library
Staff, will develop the Operating Plan, covering management, staffiug, program and operating expenses,
plus a forecast of revenues expected to derive from the project.
Library Foundation and Library Staff will produce Library Telethon 2009
Write and submit third quarterly reports.
May
Feasibility Study consultants will combine all the project elements together into one report, which they will
present to the Rancho Cucamonga Library Board, Library Foundation and City Council at a special Study
Session.
June
As part of tine commitment to a continuation of the project, Library staff will submit a budget proposal to
the City Council for funding the next stage of the project, to move into project design, based on the
Feasibility Study that Project KIDS created.
September
Submit final reports to State Library.
•
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•
14. Please describe the role(s) of the collaborating agencies listed in QS (i.e., what will they do?
contribute? receive?). For each agency, please attach a letter of agreement describing its role and
signed by its administrator or other official.
Full Collaborating Agency:
Community Services DepartmenbCultural Arts Division/Lewis Family Playhouse
Rancho Cucamonga Library and the Lewis Family Playhouse have been partners for arts programming and
education since the Victoria Gardens Cultural Center opened in 2006. During that time, both agencies have
offered popular cultural arts programming for children and families. In the last two years. 3,000 children and
families have participated in library/theater joint programming. As partners, we have discovered the unique
strengths of each.
Role: Participate in the Workshops for developing a needs assessment tool and the workshop to create the
Project Concept Development. Assist in the preparation of publicity. Provide support in marketing the needs
assessment.
Contribution: In Kind Value: $8,804
During the planning process, Lewis Family Playhouse staff will offer expertise in the area of theatre arts
programming, technical expertise for future interactive exhibits, and marketing for the second floor service.
Having worked with Library Staff as a team throughout a 5 year "imagining" process during the building of the
Cultural Center, they can be counted on to bring a dash of theatricality and theater magic that will boost the
imagination factor of any plan resulting from the Project Concept Development phase of the project.
Additionally, Lewis Family Playhouse staff have also developed a highly successful partnership widt local and
regional schools, allowing Library staff access to specialized databases of educators and child care professionals
interested in cultural arts. Finally, the Marketing Manager of the Playhouse Staff will be extremely helpful in the
preparation of press releases and the coordination of distribution of surveys to playhouse customers.
They will receive: the ultimate success of the new second floor of the Biane Libraty, featuring the Kids
Interactive Discovery Space that will increase the appeal and therefore the attendance to children's performances,
the "bread and butter" of the Lewis Family Playhouse.
Project Partners:
The Four Elementary School Districts of Rancho Cucamonga: Central, Alta Loma, Etiwanda and Cucamonga.
The four school districts cover a territory of more than 25 miles and serve over 27,000 school-age youngsters in
the target age range.
Role: Participate in the interviews of "stakeholders" conducted by the Feasibility Consultant; send children's
development specialists to each of the three workshops.
Contribution: In addition to the Superintendents themselves, each school district will supply a Curriculum
Development officer to be interviewed by the Consultant inoup. Focusing on the priority of school curriculum
these representatives will speak on areas they perceive to be the greatest need in supporting education and
enrichment of the target client group (0-7). These specialists will also participate in the three workshops.
They will receive: a student population more "educable" upon arrival in the school district. Socialization
• experiences that occur in library programs at Children's Museum's aid youngsters by making them more
"education ready' for formal training.
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Association of Children's Museums
Support Agencies:
The Association of Children's Museums (ACM) is a "global leader, advocate and resource among organizations
serving the learning needs of children and families" whose mission is to build the capacity of children's
museums to serve as tovm squares for children and families where play inspires creativity and lifelong learning."
Role: Support in assembling the KIDS Project Team
Contribution: ACM will provide advice, support, expertise in the planning and design.of our emerging museum,
and most importantly as a networking framework to other children's museum professionals. At the recent ACM
Conference, (particularly at the "Emerging Museums' preconference), staff became aware of the important role
ACM plays in children's museums around the country: "position and brand children's museums as unique places
of Teaming, creativity and play; promote the critical role of children's museums as important players in the
learning lives of children to funders, business and community leaders, policy makers, media and educators; serve
as a repository for research that demonstrates the value and advances the work of children's museums."
As a relative newcomer to the world of children's museums, having a partner like the ACM (with as much
experience as the American Library Association has in libraries) will no doubt be a tremendous asset in the
initial planning stages, the public awareness campaign, and of course best practices.
They will receive: Excited by the opportunity to participate in the creation of a new service model, they will •
receive the opportunity to spread the word about partnership opportunities that might be available with public
libraries throughout the country.
15. Please describe the roles your current staff will play in this project. Also list any additional staff
that you will hire or contract with for this project and the roles they will have. Note whose work
will be paid for by the grant.
Current library staff will play an integral role in the future development of Rancho KIDS services.
Library Director, Deborah Clark
Ms. Clark will be responsible for ultimate budget oversight, coordination ofproject contract employees and
quality conh~o] of final product. Ms. Clark will be responsible for generating the names of the project
stakeholders to be interviewed . She will also participate in all workshop functions.
Assistant Library Director, Robert Karatsu.
Mr. Karatsu will be responsible for assisting in the structuring of RFPs and the evaluation of potential contrators
unidentified in this grant document He will also participate in all workshop functions.
Library Services Manager, Michelle Perera.
Ms. Perera will be responsible fot• assisting in the Structuring of RFPs, the evaluation of potential contrators
unidentified in this grant document, and the creation of the project biog. She will also be responsible for state •
quarterly reports and will assist in coordinating the work of the contractors on the project. She will participate in
all workshop functions. As the manager of the Biane Library, she is responsible for "imagining" new services
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• for the Biane Library, and will be responsible for contributing the Plan of Service portion of the Feasibility
Study. Ms. Perera recently attended the annual Association of Children's Museums conference in Denver and
brings a strong background along with enthusiasm for the new service ideal.
Principal Librarian, Renee Tobin and Children's Librarian Heather Fredrics
Mrs. Tobin and Ms. Fredrics will lead the children's team in full participation in the workshops. They will also
be attending Family Place training as a precurser to their participation on this grant project. In addition to both
having an MLS, Ms. Fredrics also has a teaching credential, which will no doubt be an asset in developing
complimentary activities surrounding each children's exhibit in the future. Ms. Fredrics also attended the ELF
training in October 2007 and launched our popular infant storytime.
Caroline Vera, Senior Librarian
Ms. Vera is responsible for collection development at the Biane Library and will be attending all project
workshops. As part of her role, she will be tasked with integrating traditional library collections into a
nontraditional library space. She has an MLS and teaching credential, and is currently attending the Eureka
hrstitute hr San Diego to help her prepare for the exceptional change that lies ahead of Biane Library. As pact of
the Concept Development Plan, she will be focusing on devising a merchandising and display strategy for
incorporating library books and media into the children's museum exhibits.
Contract Staff:
Conh~act Services: The contractors for the project will be required to complete the following tasks:
• Task I : to assist in the creation of a needs assessment too] to help generate more specific information on client
needs in the area of child development, cultural enrichment and literacy.
Task 2: to produce the Needs Assessment tool that will provide the input to be used to create the Market
Analysis/Research portion of the Feasibility Study.
Task 3: to assist in the modeling of a new service that brings best practices from both libraries and children's
museums together, allowing public libraries to create an experiential space for children and families to have a
greater interactive experience that will spark the imagination, interaction, and play.
Task 4: to produce the final Feasibility Study, coordinating the work of the other consultants to create a coherent
document which will present a "road map" on creating a Kids Interactive Discovery Space, from concept to
costing.
Linda Demmers; Library Consultant (100% LSTA Grant Funded)
Task Assignments: Task 1, Task 2, Task 3
Ms. Demmer's assistance in the planning for and facilitation of a one day workshop to develop a Needs
Assessment Tool, for the additional hours she will spend in compiling and creating the finished assessment tool
(both address Objective 1 for an estimated cost of $8,000) and for her participation in a two day workshop to
help develop the service model for morphing library services with Museum Services for children (Objective 2
For an estimated cost of $2,000) and to create the framework for a Feasibility Study for the service model created
above (Objective 3 for an estimated cost of $2,000).
Library Futurist (Joan Frye Williams has been asked to participate), Library Consultant. (100% LSTA Funded)
Task Assigmnents: Task 1, Task 3.
Budgeted $8,000 for consultants attendance at a one day workshop to develop a Needs Assessment Tool,
(addresses Objective 1 for an estimated cost of $3,000) and for her/his participation in a hvo day workshop to
help develop the service model for morphing library services with Museum Services for children (Objective 2
. for an estimated cost of $2,500) and to help create the substance for the Concept Development portion of the
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Feasibility Study for the service mode] created above (Objective 3 for an estimated cost of $2,500).
Museum Development Consultant: to be selected (50% LSTA Grant Funded/50% Library Funded)
Task 1, Task 2, Task 3, Task 4:
Budgeted $30,000 for the Museum Development Consultant(s) to attend a one day workshop to develop a
Needs Assessment Tool, (addresses Objective 1 for an estimated cost of $5,000) and for their
participation/facilitation in a two day workshop to help develop the service model for morphing library services
with Museum Services for children (Objective 2 for an estimated cost of $10,000) and to create the framework
for a Feasibility Study for the service model created above (Objective 3 for an estimated cost of
$15,000).Budgeted '
Museum Consultant, Exhibit Planner (100% Library Funded)
Task 3
To attend a two day workshop to participate in the Project Concept Development (addresses Objective 2 for an
estimated $10,000) and to contribute to the feasibility study by specifically defusing the exhibit concepts
(addresses Objective 3 for an estimated $15,000).
16. Will you need to do staff training before implementing this project? During the project? If you
answered `yes' to either question, please describe your staff-training plan here.
In the unique position of creating an entirely new service model for children's services in the Rancho Cucamonga
Public Library, staff training is critical.
In preparing for the planning process, some training has already occun•ed. It was deemed necessary for lead staff
to immerse herself in the language and philosophies of Children's Museums, in order to better work with
consultants selected from this field. Therefore, Michelle Perera, Library Services Manager and supervisor of the
Paul A. Biane Library attended a week long conference called The Annual Association of Children's Museum
Conference. There she was able to network with other children's museum professionals, to learn about best
practices, potential issues/solutions, new trends, marketplace professionals, and potential funding opportunities.
At the start of the project, the Children's Services Coordinator, Renee Tobin, and Heather Fredericks, Children's
Librarian, have been offered funding to attend the Family Place training in New York. 1-lowever, they are
cun~ently more interested in attending additional ELF Training. Whichever they determine is the best investment
for their training dollars; $15,000 has been budgeted specifically for children's staff focussing ou emerging
literacy.
During the project, staff will begin training in learning to facilitate the parent/child teaming and interactive
experience. All staff will begin to create an arsenal of activities, storytimes, educational materials, songs, games,
etc.. The ELF experience will help staff to begin the training process of working with very young children in a
family envirorunent. Since every child teams and plays differently, it is important to have a variety of tools to
facilitate that learning.
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17. How will you ensure that the people whom this project intends to serve are aware of the program?
Describe how you will publicize the program to potential users.
This question poses a difficulty, since we aze applying for a Planning Grant to create a roadmap to provide a new
service, rather than delivering the new service itself. Therefore, we have attempted to answer both how we
would publicize the planning proces and how we will eventually promote the new service that results from this
planning process.
For Rancho Cucamonga Families and regional area teachers:
• Press releases to the local papers. The first announcing the funding and the long-term purpose of the
planning process (upon letter of approval); second release announcing the survey and encouraging public
participation (October); third press release announcing the result of the survey (January); fourth release issued
during the promotion of the Library Telethon, reviewing the Planning Process, the results of the survey and the
intended project the fund raising is for (April); fifth and final press release announcing the results of the
Feasibility Study and "next steps" (May). Papers include the Los Angeles Times, Inland Valley Daily Bulletin,
the Riverside Press Enterprise and the San Bernardino Sun.
• Article for the "Grapevine" on the vision currently being considered for the 2"d floor of Biane Library,
focusing on the planning process and the role of the State Library, encouraging the public to participate in the
process . The Grapevine is an official city newsletter and publication, produced quarterly. It is approximately 43
pages with a distribution of 52,000 through mail to all city residences and available at City Centers.
• Blog for KIDS Project, created by Library Staff , linked to Library website with cross-promotional links
to the Performing Arts page of the City's Community Services website (RCpark.com) and Victoria Gardens
CultutaI Center site (vgculturalcenter.com).
• Creation of 2 minute promotional spots for broadcast on the local cable station, provided by Charter
Cable Company., focussing on family participation in the needs assessment process.
• Promotion of the needs assessment process and KIDS Blog in Playbills produced for Theatre for Yowtg
Audiences performances during Fall and early Winter (40 petformances during that season), encouraging
families to participate and watch the progress.
• Ou-going articles on the KIDS Project process included in Victoria Gardens Cultural Center Spotlight
Newsletter, an electronic newsletter sent to an email list of over 3,000 Cultural Center customers who have
provided opt in contact information to receive emails on cultural center activities.
• Creation of a ] 0 minute video segment on the vision of KIDS Project, to kickoff fundraising for the
KIDS Project on air during the 2009 Library Telethon fundraiser, scheduled for April Segment written by staff,
produced by long time Telethon partner, Charter Communications.
18. How will you ensure that the greater community is aware of what the library is doing? Describe how
you will publicize the project to stakeholders and others.
In attempting to differentiate this question from Question 17; we have identified the general public of Rancho
Cucamonga and Library Professionals in California as our "gt•eater community" and stakeholders.
The general public will receive their information through several of the tools outlined above, including the
following:
• Press releases to the local papers. The first announcing the funding and the long-term purpose of the
. plarming process (upon letter of approval); second release announcing the survey and encourraging public
participation (October): third press release announcing the result of the survey (January); fourth release issued
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during the promotion of the Library Telethon, reviewing the Planning Process, the results of the survey and the
intended project the fund raising is for (April); fifth and final press release announcing the results ofthe
Feasibility Study and "next steps" (May). Papers include the Los Angeles Times, Inland Valley Daily Bulletin,
the Riverside Press Enterprise acrd the San Bernardino Sun.
• Article for the "Grapevine" on the vision currently being considered for the 2nd floor of Biane Library,
focussing on the planning process and [he role of the State Library, encouraging the public to participate in the
process . The Grapevine is an official city newsletter and publication, produced quarterly. 1t is approximately 43
pages with a distribution of 52,000 through mail to all city residences and available at City Centers.
For Librarians Throughout the State:
• KIDS Project Blog will have an area specifically for reactions from the Library Community.
• Articles will be submitted to The Clarion, Library Journal, American Libraries, School Library Journal
and, if accepted, describing the Planning Process and the resulting survey tool available for the use of other
public libraries.
19. How will you evaluate this project?
The ultimate evaluation of this planning process will be the sucessful funding ofthe next phase of design
and the eventual opening of the Kids Interactive Discovery Space at the Paul A. Biane Library. However,
we have listed below the items we believe are "measurable" to demonstrate the effectiveness of the
planning process.
• The number of needs assessment tools returned by the public.
• The number of "hits" received by the KIDS Blog
• The number and nature of comments by libraryprofessionals received on the KIDS Blog
• The number of professional publications in the library field and the children's museum field willing to
accept articles on the KIDS Project process.
• The number of libraries and children's museums requesting copies ofthe assessment tools and the
Feasibility Study that will be available at the close of the project.
• Upon close of project, the KIDS Blog will create a brief survey for posting, inviting the library and
museum community to complete the survey to Help us with a final analysis of the professional communities
view of the process and the final product.
20. Will this project be continued beyond this grant year? If so, how will it be funded and/ or staffed?
This Planning Process will be the f rst year of an anticipated three year process that will ultimately end in
the opening of Kids Interactive Discovery Space for the public. The Rancho Cucamonga Public Library
will be submitting a budget request to the City of Rancho Cucamonga for fiscal year 2009/2010 to begin
design of the second Floor space of the Paul A. Biane Library, based on the Feasibility Plan created by the
KIDS Project.
Successful funding ofthis proposal will result in specifications and construction documents to be delivered •
in FY 2009/10, with constwction requested for funding in 2010/] I. Opering of the new space should be
slated for late 201 l or early 20 ] 2.
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Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Turisdiction: Rancho Cucamonga Public Library
•
Construction will be funded by Redevelopment Agency funds, although grant funding will be sought at the
County, State and National level. On-going staffing will be budgeted by the City of Rancho Cucamonga as
part of the regular library budget.
Rancho Cucamonga Public Library operates a powerful fundraising arm. The PAL Campaign, a
fundraising effort by both the Library Foundation and the Community Foundation, has currently raised $5
million to create an endowment fund for the Cultural Center, with 1 /2 of the funds dedicated to Library
services and 1 /2 to Theater services. This fundraising is continuing to increase the endowment. With the
opening of the second floor of the library, approximately $500,000 in naming rights alone will be available
to "sell" in support of construction. Tn addition, The Friends of the Library operate a gift and book store
located in the Biane Library that raised $20,000 in its first year and is expected to net approximately
$40,000 in this upcoming year. The Library Foundation is also conducting the Library Telethon in 2009, a
production which raised $100,000 in 2007 and is expected to raise approximately $100,000 for the KIDS
Space project in 2009.
21. How and when are you planning to share the results of this project beyond your local jurisdiction?
Is the project a model for replication?
A Model for Replication
Our intent is to develop a model program that can be replicated to some extent at any public library., Of the
two "deliverables", the needs assessment tool will be designed to be used at any library facility interested in
learning the level of interest in culture, arts and children's services. The intent to make this assessment tool
deliver results that can be translated into "outcome measurements" will assist all public libraries in making
their grant applications more competitive. The Feasibility Study is expected to be of interest to those
libraries planning spaces to interest preschool youngsters and to ELF and Family Place libraries.
Sharing the Results of the KIDS Project:
Both the assessment tool document and the Feasibility Study will be freely available during the process
through the KIDS Project Blog and in hard copy after the completion of the project.
During the process of the project, it is hoped that the K1DS Project Blog can be promoted sufficiently to
spark the interest of both the library community and the children's museum community and that we will
receive comments and contact throughout the process.
Library staff will be preparing several specialized papers for potential publications and will be submitting
them for the consideration of library professional journals as well as the professional literature of children's
museums. The first will highlight the needs assessment tool. The second will be written after the project is
completed and will focus on the process and partnership of the professionals brought together by this
project, librarians, children's museum specialists, child development specialists and educators.
It is also hoped that the successful outcome of this project will result in renewed interest on the behalf of
libraries and museums to seek more partnership opportunities with one another.
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Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Turisdiction: Rancho Cucamonga Public Library
22. Program budget: LSTA funds requested. (Larger budget tables available upon request)
LSTA Funds Requested Objective (I) Objective (2) Objective (3)
Total
a. Salaries (including benefits, if a licable)
I
2
3
4)
5
~ $0 $0
$0 $0
$0 $0
$0 $0
$0 $0
$0 $0 $0
$0
$0
$0
$0
$0 $D
$0
$0
$0
$0
$0
Subtotal for ob'ective s $0 $0 $0 $p
b. Librar Materials $0 $0 $0 $0
c.0 eration
Contracts s eci
I Linda Demmers, Librar Consultant
2) Joan F e Williams, Lib. Consultant
3) Museum Develo ment Consultant
E ui ment under $5,000 er unit
Com uter sofrware
Database subscri tions
Posta a
Printin
Su lies
Telecommunications
Trainin
Travel
Other s ecif $5,000
$0
$0
~ $0
$0
$0
$0
~ $0
$0
$0
$0
$0 $7,000
$8,000
$10,000
$0
$0
$0
$0
$0
$0
$0
$0
$0 $0
$0
$20,000
$0
$0
$0
$0
$0
$0
$0
$0
$0 $12,000
$8,000
$30,000
$0
$0
$0
$p
$0
$0
$0
$0
$p '
I)
2 $0
$0 $0
$0 $0
$0 $0
$0
Subtotal for ob'ective s) $5,000 $25,000 $20,000 $50,000
d. E ui ment (over $5,000 er unit
I)
2 $0
$0 $0
$U $0
$0 $0
$0
Subtotal for objective s ~ $0 $0 $0 ~ $0
e. Total for ob'ective s $5,000 $25,000 $20,000 $50,000
f. Indirect cost, maximum ]0% of line a total $0
g. Total LSTA funds requested $50,000
h. Other funds
i. In-kind
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•
Project title: K1DS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
23. Narrative support for budget. Please provide additional information about staffing, salaries
(including benefits percentages), library materials, and operation. Please be sure to justify all
equipment, both large and small, specifying what type will be purchased and how it will be used. Also
identify what other funds, and their source, will be available for the project and the nature of the in-
kind support that will be provided. Itemize all contracts. Itemize all staff positions.
LSTA BUDGET SUPPORT: $50,000
Operations:
Contract Services: The contractors for the project will be required to complete the following tasks:
Task 1: to assist in the creation of a needs assessment tool to help generate more specific information on client
needs in the area of child development, cultural enrichment and literacy.
Task 2: to produce the Needs Assessment tool that will provide the input to be used to create the Market
Analysis /Research portion of the Feasibility Study.
Task 3: to assist in the modeling of a new service that brings best practices from both libraries and children's
museums together, allowing public libraries to create an experiential space for children and families to have
a greater interactive experience that will spark the imagination, interaction, and play.
Task 4: to produce the final Feasibility Study, coordinating the work of the other consultants to create a coherent
document which will present a "road map" on creating a KIDS Space, from concept to costing.
• Confractors:
Linda Demmers, Library Consultant
Task Assignments: Task 1, Task 2, Task 3
Hourly Rate: $75 per hour
Budgeted $12,000 to cover Ms. Demmer's work in producing two needs assessment tools, (addresses Objective
for an estimated cost of $5,000) and for her participation/facilitation of three workshops to help develop the
concepts behind the needs assessment tools, to define and map the service model for morphing library
services with Museum Services for children and developing the concepts of the exhibit spaces and the
library materials for the Biane Library (Objective 2 for an estimated cost of $7,000).
Library Futurist Consultant (Joa~i Frye Williams has been asked to participate)
Task Assignments: Task 1, Task 3.
Hourly Rate: $75 per hour
Budgeted $8,000 to cover consultants participatioir/facilitation ofthree workshops to help develop the concepts
behind the needs assessment tools, to define and map the service model for motphing library services with
Museum Services for children and developing the concepts of the exhibit spaces and the library materials for
the Biane Library (Objective 2 for an estimated cost of $8,000).
Museum Development Consultant
Hourly Rate: $100 per hour
Task 1, Task 2, Task 3, Task 4:
Budgeted $30,000 to cover 50% of the costs for a team of Museum Development Consultants to participate in
tlu•ee workshops to help develop the concepts behind the needs assessment tools, to define and map the
• service model for moiphing library services with Museum Services for children and developing the concepts
of the exhibit spaces and the librar}~ materials for the Biane Library (Objective 2 for an estimated cost of
$10,000) and to produce the final Feasibility Study for the service model created above (Objective 3 for an
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Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Turisdiction: Rancho Cucamonga Public Library ~
estimated cost of $20,000).
ADDITIONAL RESOURCE BUDGET SUPPORT: $75,000
Library Budget: $60,000
Operations:
Contract:
Museum Development Consultant
Task 1, Task 2, Task 3, Task 4
Hourly Rate: $150 per hour `
Budgeted $30,000 to cover 60% of the costs for a team of Museum specialists to produce a Feasibility Study for
the KIDS Project service model created through the workshop process. The Feasibility Study will include
Situation Analysis, Market Analysis/Research, Project Concept Development, Development Cost.
Operations Plan acid Plan of Service. (Objective 3 for an estimated cost of $30,000)
Museum Consultant, Exhibit Planner
Task 3
Hourly Rate: $150 per hour
Budgeted $25,000 to cover ] 00% of the costs for a team of Exhibit Plvmers to attend two workshops, one to
define and map the service model for morphing library services with museum services for children ~•
and the second to develop the concepts of the exhibit spaces and library materials for the Paul A. Biane Library
(addresses Objective 2 fot• an estimated $10,000) and to contribute to the feasibility study by specifically
defining the exhibit concepts (addresses Objective 3 for an estimated $15,000).
Training: $5,000 allocated toward hosting three days of workshops. Costs include space rental, food and travel
funds for local attendees. '
Friends ofthe Library Budget: $15,000
Friends of the Library have budgeted $15,000 to support Trainh~g for children's staff in emerging literacy.
fN KIND BUDGET SUPPORT: Total value estimated at $38,270
Library: $29,467
Personnel
Library Director
Salary: $64.20 per hour
Benefits: $28.89 per hour
Value estimated at $10,426 for 3 eight hour days of participation in workshops and an estimated 2 hours per
week of project coordination for 1 1 months.
Assistant Library Director
Salary: $45.26 •
Benefits: $17.90
Value estimated at $7,074 for 3 eight hour days of participation in workshops and an estimated 2 hours per
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Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
week of technical assistance on the project.
Library Services Manager for Victoria Gardens Library
Salary: $39.73
Benefits: $15.09
Value estimated at $7,236 for 3 eight hour days of participation in workshops and an addition 3 hours per week
during the 11 month course of the grant for the direct supewision of LSTA and Library contractors relating
to the project, development of RFPs, creation of the Plan of Service for the Kids Interactive Discovery
Space, record keeping and report writing for the project.
Principal Librarian (Children's Specialist)
Salary: $37.25
Benefits: $15.55
Value estimated at $1,267 for 3 eight hour days of participation in workshops.
Senior Librarian (Collection Development Specialist)
Salary: $30.97
Benefits: $11.77
Value estimated at $1,026 for 3 eight hour days of participation m workshops.
Literacy Coordinator
• Salary: $23.67
Benefits: $9.00
Value estimated at $784 for 3 eight hour days of participation in workshops
Children's Literacy Coordinator
Salary: $23.67
Benefits: $9.00
Value estimated at $784 for 3 eight hour days of participation in workshops
Children's Librarian I
Salary: $26.27 per hr.
Beuefits: $9.98
Value estimated at $870 for 3 eight hour days of participation in workshops.
Community Services In Kind: $8,804
Personnel
Conununity Services Director
Salary: $72.30
Benefits:$27.47
Value estimated at $2,394 for 3 eight hour days of participation in workshops.
Community Services Superintendent
Salary: $34.09
Benefits: $15.34
Value estimated at $1,200 for 3 eight hour days of participation in workshops.
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Project title: KIDS (Kids Interactive Discovery Space) Project -A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
Marketing Staff
Salary: $45.06
Benefits: $20.28
Value estimated at $4,180 for 3 eight hour days of participation in workshops and approximately 40 hours of
time for assisting in press releases and survey distribution.
Cultural Center Supervisor
Salary: $3].09
Benefits: $11.81
Value estimated at $],030 for 3 eight hour days of participation in workshops.
24. Certification.
a. I affirm that the jurisdiction or agency named below is the legally designated fiscal agent for this
program and is authorized to receive and expend funds for the conduct of this program.
b. I affirm that any or all other agencies participating in the program have agreed to the terms of the
application/grant award, and have entered into an agreement(s) concerning the final disposition of
equipment, facilities, and materials purchased for this program from the funds awarded for the
activities and services described in the attached, as approved and/or as amended, application. •
c. Children's Internet Protection Act (CIPA). Public libraries, public school libraries, and library
consortia must complete, sign, and attach appropriate original CIPA form, available on State
Librarywebsite: http://www.library.ca.gov/grants/Ista/grants.html#cipa
Name and title: Deborah Kaye Clark, Library Director
Organization: Rancho Cucamonga Public Library
Street/mailing address: 7368 Archibald Avenue
City: Rancho Cucamonga County: San Bernardino
Zip+4;
91730-1401
Telephone: 909-477-2720, ext. 5020 Fax: 909-477-2721
E-mail: dolark@ci.rancho-cucamonga.ca.us
Authorized representative:
Date:
C~
Doc. #12042-1