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Home My WebLink About2014-2016 Library Foundation Strategic Plan CUCAMONGA LIBRAR NDAll Rancho Cucamonga Library Foundation Strategic Plan 2014-2016 1 10 A CUCAMONGA LIBRAR NDA 4 Purpose Statement The Rancho Cucamonga Public Library Foundation supports the Rancho Cucamonga Library's innovative programs and services. We believe the library is the cornerstone of lifelong learning throughout our community by transforming knowledge, imagination, and discovery. Our unique contribution to the library is demonstrated through: • Fundraising for library programs and services • Advocating at the local, state, and national levels • Creating awareness of our 3 Amazing Libraries We are a passionate and diverse team of talented, dedicated volunteers committed to enriching the Rancho Cucamonga Library. 2 Brief History of RC Library Foundation The Rancho Cucamonga Public Library Foundation was founded as a 501(c)3 organization in 1997. When first incorporated, the bylaws of the Foundation stated that: The purpose of the Foundation is to provide support to: (a) Aid and assist the Rancho Cucamonga Public Library, hereinafter referred to as the "library", in any manner which will benefit the Library and its programs and which will improve its potential to provide service to the citizens of the City of Rancho Cucamonga. (b) Undertake any programs or projects which will serve the purpose stated above and are deemed appropriate and advisable by the Library Director and the duly appointed members of the Rancho Cucamonga Public Library Board of Trustees; (c) Operate exclusively for charitable, literary, or educational purposes, including but not limited to, merchandising and to soliciting and receiving contributions, gifts, endowments, or bequests in any negotiable form, banking or investing the receivables, and distributing these assets for the benefit of the Library; (d) Encourage understanding and appreciation of the work of the Rancho Cucamonga Public Library These same goals continue today. Over the years, the Rancho Cucamonga Public Library Foundation has raised over two million dollars to support the programs and services of the Rancho Cucamonga Public Library. Funds for the Library have been raised in creative ways. Since their inception, the Library Foundation has sponsored a number of events including partnering with local wineries for wine tastings and dinners, partnering with local businesses on shopping "give back" programs, - working with the Lewis Operating Corporation on an - " " . L ,; ' ` apartment rental agreement, and sponsoring its signature fundraising program, the Library Telethon, a live broadcast that highlights local community entertainment. Between 2002 and 2006, the Library Foundation joined forces with the Rancho Cucamonga Community Foundation to form the Performing Arts and Literacy (PAL) campaign, a capital building campaign to raise funds for the Victoria Gardens Cultural Center and what is now the Paul A. Biane Library. The PAL campaign raised over $5 million. IIIIIIIIIIII Today, the Rancho Cucamonga Public Library Foundation continues to raise funds for the Library. Recent highlights include being one charity designated by the Victoria Garden Shopping District for their "Tour de Fork", receiving grants from both Southern California Edison and the Southern II } ■ F e ■ California Gas Company to support library programs, and •, ,ma ,ai:2 4I V ■ I r•. 3 providing the seed funding for the Rancho Cucamonga Public Library to develop their Play and Learn IslandsTM, which are now being sold to libraries throughout the State of California. In addition, the Library Foundation continues to sponsor the very popular Library Calendar and Annual Report, which is distributed widely in the schools and throughout the community, (This year, it is anticipated that a minimum of 20,000 calendars will be distributed.) The calendar outlines the over 900 different programs, story times, computer classes and other events that are held annually at the 3 Amazing Libraries. The Library Foundation, in conjunction with the • Friends of the Library also helps to sponsor the Summer Reading Program, which over 6,000 children �Mi -r participate in annually, and the quarterly Cultural ” r� i' , ,;; ,t74. Arts Night events, where anywhere from 400 to 1,500 members of the community will come out the Library to enjoy live music, storytellers, crafts and other interactive activities geared for towards the entire family. 4 Strategic Planning Process Overview The Rancho Cucamonga Library Foundation is dedicated to supporting the City of Rancho Cucamonga Library's innovative programs and services through fundraising, creating awareness about the City's three exceptional libraries and advocating for library interests and goals at the local, state, and national levels. In order to become even more effective at supporting the outstanding Rancho Cucamonga Library system, the Foundation began a strategic planning process in the summer of 2013. The Foundation Board Executive Committee, working with facilitator Ray Patchett, launched the process on August 16, 2013. The Executive Committee established the overall strategic planning process (Appendix A), including determining the scope of the process, the participants and the schedule. On Saturday August 24, 2013 the full Board met to begin developing the strategic plan. The workshop started with a Year End Review and Forecast of the Trends: What's Ahead, presented by the Library Director and Assistant Library Director. Key points learned from the review and the forecast are: • The Library needs to remain cognizant of trends in society, and how to incorporate these trends (and not only library trends) into their operation and culture. • Similarly, the Library Foundation must be aware of current trends in fundraising (i.e. crowd funding and crowd sourcing.) • Libraries will remain relevant in our community as long as the Library (and by extension, the Library Foundation) can continue to provide programs and services that the community values, wants, and perhaps does not even realize they need (yet.) During the same meeting, the Board drafted the m•., "Ait basic elements of the Rancho Cucamonga { Library Foundation purpose statement (Appendix B), which expresses distinctly why the O`': - ' Foundation was formed, what unique ;Y , '14 . • contribution it is to make and how we will know _ t ' when we accomplish our work. At the same workshop, the Board conducted a SWOT Analysis (Appendix C), which helped assess the Foundation Strengths, Weaknesses, Opportunities and importantly Threats. The work of the full Board was returned to the Executive Committee to clarify and refine. 5 On Monday September 9, 2013, the Board Executive Committee convened to hone the Foundation purpose statement (Appendix D) into an engaging powerful draft Foundation purpose statement for full Board consideration. The Executive Committee also reexamined the Board SWOT Analysis input to ascertain the essential Strategic Directions on which the Foundation must focus in order to support the City of Rancho Cucamonga Library programs and services. The draft Strategic Directions (Appendix E) developed by the Executive Committee from the SWOT Analysis are: • Fund Development • Board Excellence • Communications and Marketing a A full-day Board Strategic Planning workshop convened on Saturday, September 21, 2013 to finalize the draft Foundation purpose statement m �` "- ® (Appendix F), and review and decide on the VOPFA EL 421 ®C3 Foundation's Strategic Directions (Appendix G). ;. The entire Board also began brainstorming strategic goals that align with the strategic directions that the Board must address over the next two to five years to be successful. On Tuesday October 1, 2013 the Board Executive Committee convened to confirm the Foundation's Strategic Directions and reshape the Foundation Goals (Appendix H) for clarity, particularly as it relates to timing and resources. On Monday, October 7, 2013 the full Foundation Board met to finalize the Rancho Cucamonga Library Foundation Board Purpose Statement (Appendix I) and finalize the Strategic Direction and Goals (Appendix J). What follows are the results of that process. Members of the Board and Executive Committee are proud to present the Rancho Cucamonga Library Foundation 2014- 2016 Strategic Directions and Goals. 6 Area One Fund Development Fund Goal Timing Accountable Development Party 1. Create a June 2014 Fund Development fundraising Committee plan 2. Develop September 2014 Fund Development fundraising Committee evaluation and assessment process 3. Conduct a May 2014 Fund Development fundraising Committee campaign/plan in conjunction with Library's 20th Anniversary 4. Increase December 2014 Fund Development Corporate Committee Partnerships and Sponsorships from 4 to 7 5. Improve and Ongoing Fund Development build donor Committee database 7 Area Two Board Excellence Board Goal Timing Accountable Excellence Party 1. Establish Board Member April 2014 Exec Roles and Responsibilities Committee 2. Increase Board to 15 December 2014 Ruth Leal • Diverse (President) backgrounds • From business, non- profit • Fundraising experience 3. Plan and hold two (2) Ongoing Tina Gilfry & Board Member Leslie May relationship building ("Party events per year Committee") 8 Area Three Communications and Marketing Communications Goal Timing Accountable and Marketing Party 1. Develop a September 2014 PR Committee written communications and marketing plan 9 Summary and Conclusion The world is rapidly changing. The pace is unrelenting, with the demands for library services and programs growing daily, resulting in numerous challenges and ample opportunities for the Rancho Cucamonga Library Foundation. Technology is providing challenges in that everything happens faster than at any prior time in history. Opportunities abound in finding ways to connect and serve patrons that we cannot even comprehend given our current thinking. It is essential that we use our imagination and creativity to fundraise and support our Library programs and services, so that they can sustain their exceptional services and programs for our whole community. In that context, the role of libraries is changing to be not only the cornerstone of life- long learning, but also to serve as a catalyst for people to come together in the pursuit of community, knowledge, and discovery. The Foundation is a vital resource partnering with people from all walks of life and establishing alliances with the business, faith, government and non-profit sectors to provide world-class library programs and services. The Foundation's defining motive is to deliver on our Foundation purpose, which is to fundraise, advocate and create awareness of our 3 Amazing Libraries. Each action we take must be directed toward realizing our goals. Therefore, this strategic plan is an outline of continuous planning and evaluation; establishing a strategic base that will help us respond to the needs of our community and supports the City of Rancho Cucamonga Library system. The future is full of challenge, promise and change. WE will face many challenges in delivering on our purpose and role. WE will partner and engage our community. We will work hand in hand with the Rancho Cucamonga Library staff to provide the finest library programs and services in the land. And, our efforts will make a meaningful difference for the Rancho Cucamonga Library system and in the lives of ALL of the people that they serve. Ruth Leal Teresa Akahoshi President Vice-President Tina Gilfry Jackie Amsler Secretary Board member 10 Rebecca Davies David Gonzalez Board member Board member Leslie May Heidi Soehnel Board member Board member Kathy Sommer Chris White Board member Board member 11 RANCHO CUG4MUNGA LIBRARY RANCHO ' ', . . CUCAMONGA Appendix A The Rancho Cucamonga Library Foundation Strategic Planning Process October 7, 2013 Date Process Who Plan to Plan: Initiate and agree on the overall Strategic Planning Friday 8-16-13 Process,the Schedule and the Board Exec-Committee 4:00-6:00 Participants • Year End Review Trends:What's Ahead • Review SP Process Saturday 8-24-13 • Formulate the Library Board 9:00-2:00 Foundation Purpose Statement. • Conduct SWOT Analysis • Review Purpose Draft Monday 9-9-13 • Review SWOT 5:00-8:00 • Identify Strategic Issues Board Exec-Committee • Draft Strategic Initiatives/Goals • Final Purpose Statement Saturday 9-21-13 • SWOT Analysis Refresh • Review Draft Strategic Board Directions • Draft Strategic Initiatives/Goals Tuesday 10-1-13 • Review Draft Strategic Board Exec-Committee or Sub- 4:30-6:30 Directions& Goals Committee • Review Draft Foundation Strategic Plan Report • Review Strategic Planning 10-7-13 Process Board • Review Strategic Directions& Goals • Finalize Timing& Accountable Party(s) 12-2-13 Adopt Foundation Strategic Plan Board Ongoing Monitor and Assess Implementation Board RANCHO COMAke ' LIBRARY RANCHO �' ;;: •:: CUCAMONQA • • Appendix B Rancho Cucamonga Library Foundation Board Purpose Statement Brainstorm August 24, 2013 WHY was the Rancho Cucamonga Library Foundation formed? Believe in literacy Legacy Serves all segments of the population Equal access to knowledge,information and resources Heart of the Community Benefit to the Community Give back Fundraising Advocate to community and school civic leaders and stakeholders A sense of community awareness—Library Outreach—web, social media, sharing the WHY Outreach Unique programs Community is important—belief in library WHAT Unique contribution is the foundation to accomplish? We feel safe with each other,we are supportive& we are strong Teamwork(synergy) Individual talents We are daring,hardworking and FUN! Support innovation in programs and services 1 VW RANCHO Y,VHO LIBRA'Y ( ro[io MOYOA Support the library monetarily, emotionally,innovation of staff and volunteers and exposing community to a variety of programs and activities A means by which funds can be collected to support the library and benefit the donor Giving matching funding for grants Fundraise for events with sponsors and donors Support financially and emotionally HOW will we know when we accomplish our work? Would have more money than needed Donors want to be a part of library People want to talk about the library,programs, etc. Pre-determined measurements: • Attendance/participation • Income • Good creative programming • Recognition • Staff satisfaction • Needs of every segment of community met Donor and sponsor base is growing(a lot) Money in the bank WHY do we NEED each other? Foundation adds credibility on a local and national level We cheer! They give ideas and causes We are advocates for the library. We're not staff. We can ask for money We raise money and awareness Sharing of responsibility Broadening our circle of friends Diversity of skills and talent l 11 HO V �fY� j LI: -A-Y CUCAMONGA r 'r Expand brainstorming Confirmation of each other and ideas Note:Purpose Statement Brainstorm input not considered for Purpose Statement We track our progress through pre-determined measurements such as: • Attendance/participation • Income--We have more money in the bank than needed • Good creative programming • Recognition • Staff satisfaction • Needs of every segment of community met • Donor and sponsor base is growing(a lot) ' +) a) ` Z Q` ,d � 0 .� m . m .0 o c ° a) o•g 4 ... 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' 0 )C • ` 0 a) + t, r" U a Ca' a; cam, 11 0 t, 1" En m 0 •,I g voi aS m 0 00 u) of .. °o c o po -0 0 u, a) o 0,- ro •l P ,,C) - a a Z d i a) Z0 a U a o- + a N O a 0 +- + U a) -' 4 at 7' 0 .a . a --, ,� hp `., �., bk-c7 • c� 'a CS o o 0 x 'b o y, U p N a) cn n -C O o _..Y 0 W rte, F� W H U RANCHO MON� GA LIBRARY Appendix D Rancho Cucamonga Library Foundation Board Executive Committee Draft Purpose Statement September 9, 2013 The Rancho Cucamonga Public Library Foundation believes in the Rancho Cucamonga Library's innovative programs and services, the transformational power of the library, and that it is the cornerstone of lifelong learning and imagination in our community. Our unique contribution is demonstrated through fundraising and advocacy to the community and stakeholders. • Our impact is evidenced by providing funds that make a difference to library programs and services, through partnering with sponsors and donors. • Our legacy is built on the pillars of creating awareness about our 3 Amazing Libraries. We are a hardworking, dedicated and diverse team of talented individuals who are committed to fund development which supports the Rancho Cucamonga Library programs and services. Note: Below to be incorporated in Purpose Statement Brainstorm August 24, 2013 We track our progress through pre-determined measurements such as: • Attendance/participation • Income--We have more money in the bank than needed • Good creative programming • Recognition • Staff satisfaction • Needs of every segment of community met • Donor and sponsor base is growing (a lot) U gy m. 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F C o-4 Q 0a C na ca o E cti. ° 0 m a ) 0 ;� o CL) PCI-d ° cn -°. cZ o o 0 to • �"' s. o E 0 0 a) a '" H 0 a av) 14 a A r..,-,. ..:.9..sg 0 RANCHO cu o GA LIBRARY Appendix F Final Rancho Cucamonga Library Board Foundation Purpose Statement September 21, 2013 The Rancho Cucamonga Public Library Foundation supports the Rancho Cucamonga Library's innovative programs and services. We believe the library is the cornerstone of lifelong learning throughout our community by transforming knowledge, imagination, and discovery. 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'" Z a c .Q o a a) W W O. r-i w R 0 4 ed Q OU F g t-: h0 rl Cl C+'D 4 ri Cl CL) cn 0 0 f:"., CU -� +• — al N R-1-1) U ,_ W •0.4,70 •s j`a O Cd O CLS RANCHO N LIBRARY 1 Appendix I Rancho Cucamonga Library Foundation Foundation Purpose Statement October 7, 2013 Final The Rancho Cucamonga Public Library Foundation supports the Rancho Cucamonga Library's innovative programs and services. We believe the library is the cornerstone of lifelong learning throughout our community by transforming knowledge, imagination, and discovery. 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