HomeMy WebLinkAbout1991/08/22 - Agenda PacketDATE: AugUSt 27, 1991
CITY OF RANCHO CUCAMONGA
MEMORANDUM
ACTION CO]~dENTS
FROM:
SUBJECT:
~ercial/Industrial
Design Review Committee
Larry McNiel
Wendy Vallette
Otto Kroutil
John Melcher (Alternate)
Scott Murphy, Associate Planner ~
DESIGN REVIEW COF~4ITTEE MEETING OF AUGUST 22,
1991
The following is a description of projects which require review and
rating by the Design Review Conunittee. Please review the attached
plans, visit the project sites, and write down your comments using the
blank space provided under each project on the attached sheets. After
the meeting, the consensus of the Committee's concerns will be typed up
as the formal action/recommendation of the Committee and distributed to
the Commission and Council.
AS always, feel free to contact the appropriate project manager (noted
in parentheses along the left margin), prior to the meeting date, if you
have specific questions related to the scheduled projects. Dinner will
be provided between 5:00 5:45 p.m., Consent Calendar items will be
reviewed between 5:45 p.m. 6:30 p.m., with the first design review
item being heard at 6:30 p.m. Please notify our department if you will
be unable to attend the meeting, or if you will be late, so that the
dinner can be properly ordered and the necessary arrangements made.
6:30 - 7:00
(Scott)
UNIFORM SIGN PROGRAM FOR CONDITIONAL USE PERMIT 89-18 -
LEWIS HOMES Review of the proposed Uniform Sign
Program for the Central Park Plaza shopping center,
located in the Neighborhood Commercial designation of
the Terra Vista Planned Community at the southeast
corner of Base Line Road and Milliken Avenue.
7:00 - 7:30
(Scott)
DESIGN REVIEW 91-01 - LEWIS HOMES - Review of detailed
site plan and building elevations for Pad "E", a
7,000 square foot retail building within a previously
approved shopping center in the Neighborhood Commercial
designation of the Terra Vista Planned Community,
located at the southeast corner of Milliken Avenue and
Base Line Road - APN: 227-151-21.
DRC AGENDA
AUGUST 22, 1991
Page 2
7:30 - 8:00
(Steve H.)
RECONSIDERATION OF THE UNIFORM SIGN PROGRAM FOR
CONDITIONAL USE PERMIT 89-08 - VINEYARDS MARKETPLACE - A
request to reconsider elements within the previously
approved Uniform Sign Program for a neighborhood
commercial shopping center consisting of 11 buildings
totaling 122,673 square feet on 12.9 acres of land
within the Village Commercial District of the Victoria
Community Plan, located at the southeast corner of
Highland Avenue and Milliken Avenue - APN: 227-011-22.
SM:mlg
Attachments
cc: Planning Commission/City Council
COMMERCIAL/INDUSTRIAL
CONSB~T CAT.RNDAR ITEMS AGENDA
AuguSt 22, 1991
DR 89--13 - MIGHTY DEVELOpM]~T
(Steve R. )
Committee Action:
Proposed elevation modifications.
The Committee (McNiel, Melcher,
Kroutil) did not approve the proposed
change in the elevations but
recommended that the applicant work
with staff to arrive at a preferable
design.
cu~' 88-47
(Tom)
Co~unittee Action:
Review of plaza design.
The Committee (McNiel, Melcher,
Kroutil) reviewed the plaza design but
did not recommend approval due to the
following:
Lower the trellis height to be
consistent with other trellis
elements in the project and also
to avoid conflicts with possible
signage locations.
Use precast column elements and
not wood posts.
The planter design needs to be
placed in such a manner as to
encourage seating.
Identify the texturized paving
to be used in the plaza area.
The paving needs to define the
plaza and set it off from
pedestrian circulation areas.
Due to the size of the plaza,
the design needs to be more
straightforward and bold.
DESIGN REVIEW COMMENTS
6:30 - 7:00 Scott August 22, 1991
UNIFORM SIGN PROGRAM FOR CONDITIONAL USE PERMIT 89-18 - LEWIS HOMES -
Review of the proposed Uniform Sign Program for the Central Park Plaza
shopping center, located in the Neighborhood Commercial designation of
the Terra Vista Planned Community at the southeast corner of Base Line
Road and Milliken Avenue.
Background:
On June 27, 1990, the Planning Commission approved the conceptual plans
for the Central Park Plaza shopping center. In approving the project,
the Commission required the applicant to submit a Uniform Sign Program
for review and approval by the Design Review Committee.
Staff Comments:
The following comments are intended to provide an outline for Co~nittee
discussion:
Major Tenants - Within Central Park Plaza, Ralphs Supermarket and
Thrifty Drug Store are designated as major tenants. The signs
proposed for these users consist of metal cabinets measuring 7 feet
in height by 21 feet in length (see Exhibits 3A and 3B of the Sign
Program). Staff has 2 issues with the signs that should be
reviewed by the Co~unittee:
Recent approvals for major tenants have only allowed the use
of individual channel letters. The can signs proposed by the
applicant are the signs typically used by these users. The
can signs, however, would seem to represent a departure from
the general direction taken by the Planning Conunission in the
past.
The size of the signs, while within the limits of the Sign
Ordinance, are larger than the signs previously approved for
other major tenants. The tallest sign previously approved
was the the Hughes Market within Terra Vista Village (Base
Line and Haven). That sign is 6 feet in height for the "H"
in "Hughes" with the other letters being about 4 feet in
height. The letters in "Market" are only 2 feet in height.
Even the signs within Town Center, a regional center, do not
exceed 4 feet, 3 inches in height.
Pad Buildings - With the development of the center, there will be
5 satellite pads constructed along the Milliken and Base Line
street frontages. The following are staff's comments abut the
signage proposed for these users:
DESIGN REVIEW COMMENTS
CUP 89-18 - LEWIS HOMES
AUGUST 22, 1991
Page 2
The applicant is proposing to allow pad buildings to have
individual monument signs located along the street
frontage. Presently, this proposal is not permitted within
the Sign Ordinance. Lewis Homes has, however, submitted a
letter to the Planning Commission requesting that a Sign
Ordinance Amendment to permit such signs be initiated. This
request will be presented to the Commission on
August 14, 1991.
The letter size proposed for the pad tenants varies depending
on the type of sign and lettering proposed. If 2 lines of
copy are proposed, the maximum height of the sign would not
exceed 24 inches (see Exhibit 1A). Signs that utilize upper
and lower case would be allowed to use 24-inch and 18-inch
letters (see Exhibit 1B). And finally, signs using all upper
case letters are limited to 18-inch letters. Staff suggests
that the letter size be limited to 18 inches for a single
line of copy regardless of the letter style chosen.
In-lieu of a sign with individual letters, the applicant is
proposing to allow the pad user to construct a sign that is
essentially one big logo. An example of this type of sign is
the Burger King at Base Line and Haven. If this sign is
used, the size of the sign would be reduced by one-third from
that which would otherwise be permitted. The dimensions of
the sign, however, could be as large as 4 feet in any
direction.
The applicant is proposing to allow the pad users to select
from a number of colors for their signs. Tenants with
registered or nationally recognized trademarks can use their
letter styles and colors and other tenants would select from
red, blue, white, green, or yellow. Any color used would be
subject to approval by the Landlord and the City. Staff
feels that the colors for the pad tenants should be limited
to one or, at the most, 2 colors.
Shop Buildings - Two of the issues previously raised with the pad
signs are also present for the shop buildings:
The letter size proposed for the shop buildings should be
limited to 18 inches for a single line of copy.
2. The color selection proposed for shop tenants should be
limited to one or two colors.
DESIGN REVIEW COMMENTS
CUP 89-18 - LEWIS HOMES
AUGUST 22, 1991
Page 3
Design Review Co-~ttee Action:
Members Present: Larry McNiel, John Melcher, Otto Kroutil
Staff Planner: Scott Murphy
The Committee reviewed the proposed sign program and did not recommend
approval. The Committee requested that the program be revised to
address the following concerns:
Major Tenants:
The signs should be reduced in size to be in proportion with
the building elevation and not overwhelm the building.
The applicant should explore recessing the can and providing
architectural detailing around the sign edge.
The existing Thrifty signs within the City should be
considered in evaluating the proposed sign.
The monument design presented at the meeting showing inset
oval signs was not acceptable. The applicant should explore
the elimination of one or both ovals in favor of individual
letters.
2. Pad Tenants:
Provisions for individual monument signs should be eliminated
until an amendment to the Sign Ordinance is approved to allow
the additional monument signs.
The Committee was split on the use of a "logo sign" instead
of the name spelled out. The applicant will provide examples
of logo signs for additional review.
3. Pad and Shop Tenants:
The applicant should provide examples of names using upper
and lower case letters and establish criteria for its use,
such as an upper case letter height of 24 inches including
down strokes
b. For sign copy utilizing two lines, a maximum letter height
and dimension between lines should be established.
DESIGN REVIEW COMMENTS
CUP 89-18 - LEWIS HO~ES
AUGUST 22, 1991
Page 4
The Committee expressed apprehension about the use of
multiple sign colors. The applicant indicated they would
provide examples and establish criteria for the limited use
of color.
Upon revision to the Sign Program, the item will be scheduled for
additional Design Review Committee review.
DESIGN REVIEW COMMENTS
7:00 - 7:30 Scott
August 22, 1991
DESIGN REVIEW 91-01 - LEWIS HOMES - Review of detailed site plan and
building elevations for Pad "E", a 7,000 square foot retail building
within a previously approved shopping center in the Neighborhood
Connercial designation of the Terra Vista Planned Community, located at
the southeast corner of Milliken Avenue and Base Line Road - APN: 227-
q51-2q.
Background:
This item was previously reviewed by the Design Review Committee
(Chitiea, Melcher, Kroutil) on March 21, 1991. At that time, the
Committee recommended that the project be revised to provide sloped
roofs on the tower elements at the corners of the building.
Additionally, the applicant was asked to provide an exhibit
demonstrating the hardscape and landscape areas around the building and
show how the round column would integrate with the flat wall surfaces.
Staff Coments:
The applicant has provided plans depicting the hardscape and landscape
treatments for Committee consideration. The plans also show, in more
detail, how the column ties into the flat surfaces. The plans do not,
however, provide sloped roofs on the tower elements. The Committee
should review the plans to determine if the revisions nk~de are
acceptable. If the Committee determines that the tower elements should
be redesigned with the sloping roofs, staff suggests that the Committee
direct the applicant to make the changes or refer the project to the
full Planning Commission with a recommendation for denial. The Planning
Commission can then evaluate the design of the towers.
Design Review Committee Action:
Members Present: Larry McNiel, John Melcher, Otto Kroutil
Staff Planner: Scott Murphy
The Committee reviewed the plans and recommended the following
revisions:
The northeast tower should be redesigued to allow the roof and eave
molding to die into the flat portion of the tower.
Reveals should be provided on each plane of the tower to break up
the stucco.
The Committee was split on whether sloped roof elements should be
provided on the towers.
DESIGN REVIEW COMMENTS
7:30 - 8:00 Steve H.
August 22, 1991
RECONSIDERATION OF THE UNIFORM SIGN PROGRAM FOR CONDITIONAL USE PERMIT
89-08 - VINEYARDS M3~RKETPLACE - A request to reconsider elements within
the previously approved Uniform Sign Program for a neighborhood
commercial shopping center consisting of 11 buildings totaling 122,673
square feet on 12.9 acres of land within the Village Co~nercial District
of the Victoria Community Plan, located at the southeast corner of
Highland Avenue and Milliken Avenue - APN: 227-011-22.
Abstract:
The applicant is requesting that the Design Review Committee reconsider
elements within the approved sign program for the Vineyards Marketplace
shopping center. The approved and proposed langnage for each discussion
item have been highlighted for your convenience on the following pages.
Background:
The Planning Commission conceptually approved the Vineyards Marketplace
shopping center on November 29, 1989. A condition of approval requiring
the Design Review Committee to review and approve the Uniform Sign
Program was included within the Resolution of Approval for the
project. Following a series of reviews, the Committee (Chitiea,
Tolstoy, Kroutil) approved the sign program on August 2, 1990. Since
that time, sign permits have been issued for Albertson's grocery store,
Mobil Oil and the project monument signs consistent with the approved
guidelines.
Staff C~)mments:
The following comments are intended to provide an outline for Committee
discussion.
The applicant's proposed changes can be briefly summarized as follows:
All freestanding buildings within the project would be able to have
two lines of copy, instead of one line of copy, as previously
approved. The height of the letters is proposed to be the size (18
inches) for the top line of copy, and the second line of copy shall
not exceed 14 inches in height.
Large corporations, nationally or regionally recognized companies
would be allowed signage colors (in addition to logos and script)
of their choice, for corporate identity purposes.
Shop building tenants would be allowed only one line of copy,
instead of the two lines of copy previously approved. The letter
height would be identical to the top line of copy previously
approved (18 inches maximum).
DESIGN REVIEW COMMENTS
CUP 89-08 - VINEYARDS MARKETPLACE
AUGUST 22, 1991
Page 2
In addition, the applicant would request that the Committee
informally reconsider allowing signs on all shops buildings facing
Milliken Avenue, Kenyon Way and Woodruff Place.
The Committee should discuss the above-referenced modifications in light
of sign guidelines for shopping centers of similar magnitude (i.e.,
Terra Vista Village, Foothill Village, Central Park Plaza, etc.).
Design Review Committee ACtion:
Members Present: Larry McNiel, John Melcher, Otto Kroutil
Staff Planner: Steve Hayes
The Design Review Committee reviewed the items up for reconsideration
and recommended the following:
Item 1 (Two lines of copy for freestanding single tenant pad
buildings). The Committee approved this request, provided the two
lines of copy are contained within a maximum height of 32 inches,
with the top line of copy being a maximum of 18 inches.
Item 2 - (Colors for corporate idenity for major tenants on single
tenant freestanding pads). The Committee did not approve this
revision. However, the Committee did suggest that this item could
be considered when pad Buildings 1 and 9 are formally reviewed by
the Committee.
Item 3 - (Signage reduction from two lines to one line of copy for
in line and pad shop buildings). The Committee approved this
request as presented.
Item 4 (Shops building signs facing perimeter streets). The
Conunittee recommended this item be discussed at a later date
pending field studies of similar shopping centers by the Committee
members.