HomeMy WebLinkAbout1998/07/22 - Workshop Minutes - PC-HPC CITY OF RANCHO CUCAMONGA
PLANNING COMMISSION MINUTES
Adjoumed Meeting
July 22, 1998
Vice Chairman McNiel called the Adjourned Meeting of the City of Rancho Cucamonga Planning
Commission to order at 8:25 p.m. The meeting was held in the Rains Room at Rancho
Cucamonga Civic Center, 10500 Civic Center Ddve, Rancho Cucamonga, California.
ROLL CALL
COMMISSIONERS: PRESENT: William Bethel, Rich Macias, Larry McNiel, Peter Tolstoy
· ABSENT: David Barker
STAFF PRESENT: Brad Buller, City Planner;, Nancy Fong, Senior Planner; Debra Meier,
Contract Planner
OLD BUSINESS
A. REVISION TO PLANNED SIGN PROGRAM FOR TERRA VISTA TOWN CENTER AND
TOWN CENTER SQUARE- A proposed modification to existing sign programs for both Terra
Vista Town Center and Town Center Square. The existing development is located along
Foothill Boulevard between Haven Avenue and Elm Avenue, developed and managed by
Lewis Homes Commercial Development Division.
Debra Meier, Contract Planner, indicated that tonight's discussion would incorporate the overall
discussion of signage expressed by each Commissioner on July 8, and relate back to the request
by Lewis Homes to revise the sign programs for Town Center and Town Center Square; therefore,
tonight's discussion would focus on various components of the sign program, beginning with the
monument signs (including all perimeter street signage, on-site directional signs, and the arcade
signs). She turned the presentation of the monument sign revisions over to the applicant.
Representatives of Lewis Homes, Greg Hoxworth and Richard Reinhardt, illustrated the monument
signage through a slide presentation. The applicants stated that a purpose for the revision to the
sign program was to provide more signage to the Anchor Tenants. They also indicated that the
name of the center was not important for marketing or identification of the project; for example,
the general public typically refers to this center as "The Target Center' or simply Terra Vista.
Si~3n Type 7.0 - Modification to Existing Sign Wall
The applicants presented three sign layout options for consideration. Option 1 included four tenant names with various colors and fonts
Option 2 included four tenant names with varying fonts but only one sign color
· Option 3 included three tenant names, various fonts, using only one color, the text was
balanced in a pyramid fashion.
The Commission preferred the Option 3 layout but felt criteria would need to be developed within
the sign program to maintain the sense of balance portrayed in the example. It suggested
incorporating the logo panel into the columns.
Commissioner McNiel expressed concem that all the revisions had to be incorporated into taller
signs. He was not comfortable increasing the height of all the perimeter monument signs.
Siqn Type 7.2 - Monument Sign in Median Island Entry on Foothill Boulevard (Town Center
Square)
The Commissioners did not like the idea of replacing the existing sign. They thought the proposed
sign design does not contain architectural quality which is reflected in the existing sign. The
Commissioners concurred that maintaining the existing sign was preferred, however, the following
details could be incorporated by the applicant:
Raise the side wing-panels to within 6" of the street facing panel which will allow the three
sign panels to be raised from the ground level.
Consider replacing the street-facing sign area with the center's logo design using tile, a backlit
stained-glass effect, or other alternatives,
The Commission requested that the applicant prepare detailed plans that better illustrate the
proposed changes to the monument sign.
Sign Type 7.3 - Monument Sign for Multi-tenant Freestanding Pad Buildings
The Commission discussed the overall height and general consistency of materials and detail
elements. Based on discussion of this and previous signs, the Commission felt further
consideration to the design should be provided by the applicant.
Si<3n Type 6.0 - Pdmary Entry Monument with Theater Marquee
The Commission concurred that a Theater Marquee facing Foothill Boulevard is necessary. Some
additional design consideration was requested from that which was presented; for example, the
entire central panel of the sign could be raised and capped consistent with the Entry Island Sign.
In addition it was suggested that the column elements of all the signs could be used to inset a
"stained-glass" type logo.
Siqn Type 6.2 - Major/Sub-Major Tenant Identification
The Commission discussed the overall height and general consistency of materials and detail
elements. Based on discussion of the other signs, the Commission thought further consideration
to the design should be provided by the applicant.
Siqn Type 6.3 - Haven Avenue Marquee
The Commission concurred that the existing marquee needs to be modified to be effective. As
noted above, additional attention to sign details needs to be considered by the applicant.
Wall SignaRe
Upon conclusion of discussion of the monument signage, the applicants introduced a discussion
of wall sign issues for consideration. The applicants presented digitally enhanced representations
PC Adjourned Minutes -2- July 22, 1998
of Town Center and Town Center Square illustrating various sign colors and patterns, specifically
for the in-line tenants. The applicant's requested a maximum 24-inch letter height (existing
maximum height is 18 inches), and the use of six colors (blue, red, green, yellow, black, white).
They reported that Town Center Square currently allows five colors (black not presently included).
The applicants indicated that color is extremely important to the prospective tenants, more so than
size.
The Commission generally concurred that because of the regional size and nature of the Center
in question, the use of six colors may be appropriate. However, the Commission felt
uncomfortable in allowing more colors for neighborhood shopping centers.
The Commission concurred with the idea of making both centers consistent in terms of design
details and the use of color.
The adjourned meeting was continued, pending the submittal of additional information by Lewis
Homes.
B. PRE-APPLICATION REVIEW 98-05 - LENNAR COMMUNITIES- The proposed subdivision
of 123.4 acres of land into 390 single family lots in the Low Residential District (2-4 dwelling
units per acre) of the Etiwanda Specific Plan, located on the east and west sides of Wardman
Bullock Road, north and south of Summit Avenue - APN: 226-102-17.
Brad Buller, City Planner, indicated that the applicant had requested that Pre-Application Review
98-05 be continued to August 12, 1998.
It was the consensus of the Commission to continue the item to August 12, 1998.
PUBLIC COMMENTS
There were no public comments.
ADJOURNMENT
The Planning Commission adjourned at 9:50 p.m.
Respectfully submitted,
Brad Bullet
Secretary
PC Adjourned Minutes -3- July 22, 1998