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Home My WebLink About2024/05/01- 3PM Special Meeting - Study Session CITY COUNCIL VISION STATEMENT “Our Vision is to create an equitable, sustainable, and vibrant city, rich in opportunity for all to thrive by building on our foundation and success as a world class community.” Page 1 CITY OF RANCHO CUCAMONGA SPECIAL MEETING CITY COUNCIL AGENDA May 1, 2024 – 3:00 PM Tri-Communities Conference Room 10500 Civic Center Drive Rancho Cucamonga, CA 91730 CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL: Mayor Michael Mayor Pro Tem Kennedy Council Members Hutchison, Scott and Stickler A. PUBLIC COMMUNICATIONS This is the time and place for the general public to address the City Council on any item listed on the agenda. State law prohibits the City Council from addressing any issue not previously included on the Agenda. The City Council may receive testimony and set the matter for a subsequent meeting. Comments are to be limited to three (3) minutes per individual. For City Council Rules of Decorum refer to Resolution No. 2023-086. B. ITEMS OF DISCUSSION B1. Voter Information Polling Results. (CITY) C. ADJOURNMENT CERTIFICATION I, Linda A. Troyan, MMC, City Clerk Services Director of the City of Rancho Cucamonga, or my designee, hereby certify under penalty of perjury that a true, accurate copy of the foregoing agenda was posted at least twenty -four (24) hours prior to the meeting per Government Code 54954.2 at 10500 Civic Center Drive, Rancho Cucamonga, California and on the City's website. LINDA A. TROYAN, MMC CITY CLERK SERVICES DIRECTOR If you need special assistance or accommodations to participate in this meeting, please contact the City Clerk's office at (909) 774-2023. Notification of 48 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility. Listening devices are available for the hearing impaired. City of Rancho Cucamonga TOT Tracking Poll 2024 Results Presentation April 2024 Opinion Research on Elections and Public Policy PROBOLSKY RESEARCH 23 Corporate Plaza Suite 150 Newport Beach CA 92660 Newport Beach (949) 855-6400 Washington DC (202) 559-0270 San Francisco (415) 870-8150 City of Rancho Cucamonga – TOT Tracking Poll 2024 Survey Methodology* *Due to rounding, totals shown on charts may not add up to 100%1 Survey Details Mode Phone (landline and mobile) Online (email and text-to-web) Language English and Spanish Length 8 minutes Target Respondents City of Rancho Cucamonga likely 2024 General Election voters Survey Fielding April 10 – 17, 2024 Survey Participants 400 Margin of Error +/-5% Our sample was developed from the voter files originally compiled by the San Bernardino County Registrar of Voters. We matched the demographics of City of Rancho Cucamonga likely 2024 General Election voters. Sample Interviews were conducted by phone (33%) and online (67%) modes. Phone interviews were conducted via landline (38%) or mobile (62%). Online participants were invited by email (50%) and text message (50%). Respondents in all modes chose their preferred language, English (90%) and Spanish (10%). The online survey was accessible by computer, tablet, and smart phone. Security measures precluded individuals from completing the survey more than once. Data Collection Explained Probolsky Research is a Latina- and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients. 2 Public safety, drugs, and crime are the most important issues facing Rancho Cucamonga today Question 1: In your own words, what do you feel is the most important issue facing Rancho Cucamonga today? [OPEN-ENDED RESPONSE] 20.8% 13.5% 12.3% 10.8% 9.8% 6.5% 2.8% 2.0% 1.3% 1.3% 1.3% 1.0% 1.0% 0.8% 0.8% 0.5% 4.5% 5.8% 3.8% Public safety/Drugs/Crime Over population/Controlling growth/Development Housing affordability Homelessness Transportation/Traffic/Roads Inflation/High cost of living Taxes Law and order/Additional funding for first responders… Jobs/Economy Government Immigration/Illegal immigration Education/Schools/Higher education Police brutality/Racial injustice Environmental issues Healthcare Poverty Other Nothing/No issues Unsure 3 68% approve of the job the City is doing providing services to residents, an increase since last year Question 2: In general, do you approve or disapprove of the job the City of Rancho Cucamonga is doing providing services to residents? 67.5% 20.5% 12.0% Approve Disapprove Unsure 62.8%67.5% 11.5%12.0% 25.8%20.5% 2023 2024 Approve Unsure Disapprove 4 Initial vote – 58% would vote yes on the transient occupancy tax ballot measure Now let’s look at a ballot measure that could come before Rancho Cucamonga voters in November. Please indicate if you would vote yes, or vote no. Question 3: If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: “In order to provide general city services, such as public safety, roads, and improvements to parks and open space, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax, a tax paid only by hotel and short term rental guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually, subject to citizen oversight and City Council authority to reduce the tax if funds are unnecessary?” Would you vote yes or would you vote no? 58.0% 31.0% 11.0% Vote yes Vote no Unsure 54.8%58.0% 12.0%11.0% 33.3%31.0% 2023 2024 Vote yes Unsure Vote no 5 Among those who would vote no on the TOT, many cite already having enough taxes Question 4: Why would you vote against the transient occupancy tax ballot measure? [IF ANSWERED ‘NO’’ TO Q3] [OPEN-ENDED RESPONSE] 22.6% 12.1% 10.5% 8.1% 7.3% 6.5% 6.5% 4.8% 3.2% 3.2% 3.2% 2.4% 1.6% 4.0% 0.8% 3.2% Have enough taxes/Against taxes/No additional taxes in general Would raise taxes/Against a tax increase/Taxes are high enough Use current funding/Already have enough funds/Already paid for it Disagree with services it's going towards/Need to fund other issues Because they misuse the funding/Mismanagement of funds/Would spend funds on… Could hurt businesses/Burden on businesses/Discourages business Increases cost to stay/Don't want to pay more for rooms/More hotel fees Cost of living is already high/Can't afford more costs Don't trust it/Lack of trust Need more information Wouldn't make a difference/Waste of funding/Not worth it General against/Bad idea/Not convinced Don't care/Not voting/No interest Other Nothing Unsure 58.0% Vote yes 31.0% Vote no 11.0% Unsure Q3 6 56% are more likely to vote yes on the TOT after hearing that raising the TOT by 2% would generate approximately $1,000,000 per year in new revenues for the City Question 5: Here are some statements made by residents regarding the transient occupancy tax. Please indicate whether each statement makes you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure. 55.5% 15.0% 22.0% 7.5% More likely to vote yes Makes no difference to me More likely to vote no Unsure Raising the transient occupancy tax by 2% would generate approximately $1,000,000 per year in new revenues for the City. 9.7% 28.2% 57.3% 4.8%More likely to vote yes Makes no difference to me More likely to vote no Unsure 31.8% 13.6% 6.8% More likely to vote yes Makes no difference to me More likely to vote no Among those who initially voted “no” Among those who initially voted “unsure” 7 62% are more likely to vote yes on the TOT after hearing that the TOT is paid by visitors who stay at Rancho Cucamonga hotels, residents do not pay the tax Question 6: Here are some statements made by residents regarding the transient occupancy tax. Please indicate whether each statement makes you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure. The transient occupancy tax is paid by visitors who stay at Rancho Cucamonga hotels, residents do not pay the tax. Among those who initially voted “no” Among those who initially voted “unsure” 62.0%13.5% 20.0% 4.5% More likely to vote yes Makes no difference to me More likely to vote no Unsure 16.9% 27.4%54.0% 1.6%More likely to vote yes Makes no difference to me More likely to vote no Unsure 43.2% 20.5% 4.5% 31.8% More likely to vote yes Makes no difference to me More likely to vote no Unsure 8 57% are more likely to vote yes on the TOT after hearing that a 12% TOT would still be at or lower than other southern California cities Question 7: Here are some statements made by residents regarding the transient occupancy tax. Please indicate whether each statement makes you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure. The transient occupancy tax is currently 10%. If the voters approve increasing the transient occupancy tax to 12%, the Rancho Cucamonga transient occupancy tax would still be at or lower than other southern California cities. Among those who initially voted “no” Among those who initially voted “unsure” 57.0% 17.0% 20.0% 6.0% More likely to vote yes Makes no difference to me More likely to vote no Unsure 16.9% 27.4%52.4% 3.2%More likely to vote yes Makes no difference to me More likely to vote no Unsure 47.7% 9.1% 11.4% 31.8% More likely to vote yes Makes no difference to me More likely to vote no Unsure 9 61% are more likely to vote yes on the TOT knowing the tax will allow the City to capitalize on the new Brightline West high-speed rail Question 8: Here are some statements made by residents regarding the transient occupancy tax. Please indicate whether each statement makes you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure. Construction is about to begin on the Brightline West high-speed rail that will connect Los Angeles to Las Vegas via Cucamonga Station. Increasing the transient occupancy tax now will help the City capitalize on the new revenue from tourists and business travelers. Among those who initially voted “no” Among those who initially voted “unsure”61.0%11.8% 21.0% 6.3% More likely to vote yes Makes no difference to me More likely to vote no Unsure 25.8% 21.8% 50.8% 1.6%More likely to vote yes Makes no difference to me More likely to vote no Unsure 25.0% 9.1% 22.7% 43.2% More likely to vote yes Makes no difference to me More likely to vote no Unsure 10 Informed Vote – 62% of voters would vote yes on the TOT tax Question 9: Knowing what you know now, if the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: “In order to provide general city services, such as public safety, roads, and improvements to parks and open space, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax, a tax paid only by hotel and short term rental guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually, subject to citizen oversight and City Council authority to reduce the tax if funds are unnecessary?” Would you vote yes or would you vote no? 58.0% 31.0% 11.0% 62.3% 27.3% 10.5% Vote yes Vote no Unsure Initial Informed Initial Initial Informed Informed 61.8%62.3% 9.3%10.5% 29.0%27.3% 2023 2024 Vote yes Unsure Vote no 11 Demographics 12 Gender Age Group Ethnicity Party Preference Education Level Vote Propensity City Council District Respondent demographics by gender, age group, ethnicity, party preference, education level, vote propensity, and City Council District 46.0% 53.5% Male Female 13.8% 16.0% 18.0% 27.0% 25.3% 18-29 30-39 40-49 50-64 65+ 31.0% 20.0% 22.3% 26.8% District 1 District 2 District 3 District 4 26.0% 16.3% 18.3% 18.5% 21.0% 5 out of 5 4 out of 5 3 out of 5 2 out of 5 1 out of 5 39.8% 35.0% 18.3% 7.0% Democratic Republican No Party Preference Other 32.5% 44.8% 5.0% 7.0% 7.8% 3.0% Latino/Hispanic White/Caucasian Black/African American Asian/Pacific Islander Other Prefer not to answer 59.8% 40.3% Non- college College PROBOLSKY RESEARCH 23 Corporate Plaza Suite 150 Newport Beach CA 92660 Newport Beach (949) 855-6400 Washington DC (202) 559-0270 Opinion Research on Elections and Public Policy Questions? Alyce Basil, Senior Research Analyst O: 202-559-0270 Adam Probolsky, President O: 949-855-6400 | M: 949-697-6726 E: adamp@probolskyresearch.com San Francisco (415) 870-8150