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Home My WebLink About1996/03/20 - Agenda PacketCITY COUNCIL AGENDA CITY OF RANCHO CUCAMONGA REGULAR MEETINGS 1st and 3rd Wednesdays - 7:00 p.m. March 20, 1996 Civic Center Council Chambers 10500 Civic Center Drive Rancho Cucamonga, CA 91730 City Councilmembers William J. Alexander, Mayor Rex Gutierrez, Mayor Pro Tem Paul Biane, Councilmember James V. Curatalo, Councilmember Diane Willjams, Councilmember Jack Lain, City Manager James L. Markman, City Attorney Debra J. Adams, City Clerk City Office: 989-1851 City Council Agenda March 20, 1996 NI ilagns submitted for the City Council Agenda must be in writing. The deadline for submitting these items is 6:00 p.m. on the Tuesday prior to the meeting. The City Clerk's Office receives all such items. 1. Roll Call: A. CALL TO ORDER Alexander , Biane , Curatalo Gutierrez , and Williams__ B. ANNOUNCEMENTS/PRESENTATIONS C. COMMUNICATIONS FROM THE PUBLIC This is the time and place for the general public to address the City Council. State law prohibits the City Council from addressing any issue not previously included on the Agerids. The City Council may receive testimony and set the matter for a subsequent meeting. Comments are to be limited to five minutes per individual. D. CONSENT CALENDAR The following Consent Calendar items are expected to be routine and non-controversial. They will be acted upon by the Council at one time wtho~ discussion. Any item may be removed by a Councilmember or member of the audience for discussion. Approval of Minutes: February 21, 1996 March 5, 1996 March 6, 1996 e Approval of Warrants, Register Nos. 2/28/96 and 3/6/96; and Payroll ending 2/22/96 for the total amount of $1,851,352.30. e Approval to receive and file current Investment Schedule as of February 29, 1996. Alcoholic Beverage Application for On-Sale General Eating Place for Claim Jumper, Claim Jumper Enterprises, Inc., G.P., located at 12499 Foothill Boulevard. e Approval of a Request by the Rancho Cucamonga Chamber of Commerce to waive City fees in conjunction with the Annual Business and Community Expo. 10 15 17 City Council Agenda March 20, 1996 Approval to approp~ate $,300,000.00 from the fund blanace of Fund 20 to be placed in Account No. 20-4532-8924, appropriate $70,000.00 from Fund 14 fund balance to be placed in Account No. 14,4150-9507, reject the bid of the apparent low bidder, Terra Cal Conslmdion, as non-responsive to the needs of the City and award and authorize the execution of the contract (CO 96-011) for Northeast Pad~ and East Avenue Street Improvements to the second low bidder, Valley Crest Landscape, wilh a bid total of $1,250,782.00 ($1,136,913.00 plus 10% contingency)to be funded from Account No. 47,4130-9528 in the amount of $375,782.00; from Account No. 34-4532-8924 in the amount of $190,600.00; from Account No. 27- 4130-9528 in the amount of $214,400.00; from Account No. 20- 4532-8924 in the amount of $300,000; from Account No. 14,4150- 9507 in the amount of $70,000.00; and from Account No. 10-4637- 9507 in the amount of $100,000.00. Approval to execute a $22,500 increase to the Professional Services Agreement (CO 95-055) with Envicom Corporation for the preparation of an Environmental Impact Report (to be funded from Developer Deposit through Account No. 01-4333-6035) for General Ran Amendment 95-03A and Industrial Specific Plan Amendment 95-04, within the area bordered by 6th Street, Archibald Avenue, 4th Street and the Cucamonga Creek Channel. Approval to accept Improvements, Release of Bonds and Notice of Completion for Tract 14192, located south of Nineteenth Street, between Hellman Avenue and Amethyst Street. Release: Faithful Performance Bond (Street) $ 250,000.00 No. 229987S Accept: Maintenance Guarantee Bond 25,000.00 No. 229987S RESOLUTION NO. 96-032 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ACCEPTING THE PUBLIC IMPROVEMENTS FOR TRACT 14192, LOCATED SOUTH OF NINETHEENTH STREET, BETWEEN HELLMAN AVENUE AND AMETHYST STREET AND AUTHORIZING THE FILING OF A NOTICE OF COMPLETION FOR THE WORK , Approval to accept the Traffic Signal and Safety Lighting at the Intersedion of Archibald Avenue and Eighth Street Project, Contract No. 94-082, as complete, release the bonds and authorize the City Engineer to file a Notice of Completion and approve the final contract amount of $103,800.00. 2 19 27 29 30 31 City Council Agenda March 20, 1996 3 10. 11. RESOLUTION NO. 96-033 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ACCEPTING THE PUBLIC IMPROVEMENTS FOR TRAFFIC SIGNAL AND SAFETY LIGHTING AT THE INTERSECTION OF ARCHIBALD AVENUE AND EIGHTH STREET PROJECT AND AUTHORIZING THE FILING OF A NOTICE OF COMPLETION FOR THE WORK Approval to accept the Bike Lockers and Racks Project, Contract No. 95-015, as complete, release the bonds and authorize the City Engineer to file a Notice of Completion and approve the final contract amount of $17,850.00. RESOLUTION NO. 96-034 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ACCEPTING THE PUBLIC IMPROVEMENTS FOR BIKE LOCKERS AND RACKS PROJECT AND AUTHORIZING THE FILING OF A NOTICE OF COMPLETION FOR THE WORK Approval to accept the 1994/95 FY Pavement Rehabilitation Program Phase II Project, vadous locations throughout the City, Contract No. 95-021, as complete, release the bonds and authorize the City Engineer to file a Notice of Completion and approve the final contract amount of $544,791.64. RESOLUTION NO. 96-035 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ACCEPTING THE PUBLIC IMPROVEMENTS FOR 199411995 FY PAVEMENT REHABILITATION PROGRAM PHASE II PROJECT AND AUTHORIZING THE FILING OF A NOTICE OF COMPLETION FOR THE WORK 32 33 34 36 36 E. CONSENT ORDINANCES The following Ordinances have had public hearings at the time of first reading. Second readings are expected to be routine and non- controversial. They will be acted upon by the Council at one time without discussion. The City Clerk will read the title. Any item can be removed for discussion. No Items Submitted. City Council Agenda March 20, 1996 F. ADVERTISED PUBLIC HEARINGS The following item have been advertised and/or posted as public hearings as required by law. The Chair will open the meeting to receive public testimony. No Items Submitted. 4 G. PUBUC HEARINGS The following items have no legal publication or posting requirements. The Chair will open the sting to receive public testimony. No Items Submitted. H. CITY MANAGER'S STAFF REPORTS The following items do not legally require any public testimony, although the Chair may open the meeting for public input. No Items Submitted. I. COUNCIL BUSINESS The following items have been requested by the City Council for discussion. They are not public hearing items, although the Chair may open the meeting for public input. CONSIDERATION TO EXTEND THE MOBILE HOME ACCORD (CO 92-014) FOR ANOTHER FIVE YEARS (ORAL REPORT) 2. UPDATE REPORT ON PROPOSED LAWN MAINTENANCE ORDINANCE (ORAL REPORT) ORAL REPORT BY COUNCILMEMBER GUTIERREZ ON RECENT FEDERAL LEGISLATION REGARDING RESIDENTIAL CARE FACILITIES (H.R. 2927) CONSIDERATION OF THE ROUTE 30 AD HOC TASK FORCE RECOMMENDATION FOR FREEWAY INTERCHANGES RESOLUTION NO. 96-036 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ADOPTING THE CONSTRUCTION OF THE VIE ROUTE 30 INTERCHANGES (CARNELIAN, ARCHIBALD, HAVEN, MILLIKEN, AND DAY CREEK) WITH APPROPRIATE MITIGATION MEASURES FOR EACH INTERCHANGE 37 38 City Council Agenda March 20, 1996 J. IDFNTIFICATION OF ITEM8 FOR NEXT MEETING This is the time for City Council to identify the items they wish to discuss at the next meeting. These items will not be discussed at this meeting, only identirmd for the next meeting. K. COMMUNICATIONS FROM THE PUBLIC This is the time and place for the general public to address the City Council. State law prohibits the City Council from addressing any issue noe previously included on the Agerids. The City Council may receive testimony and set the matter for s subsequent meeting. Comments are to be limited to five minutes per individual. L. ADJOURNMENT MEETING TO ADJOURN TO EXECUTNE SESSION TO DISCUSS PROPERTY NEGOTIATIONS PER GOVERNMENT CODE 54956.8, LOCATED AT THE SOUTHWEST CORNER OF FOOTHILL BOULEVARD AND ROCHESTER AVENUE; VALLEY BASEBALL AND JERRY FULWOOD, DEPUTY CITY MANAGER, NEGOTIATING PARTIES; REGARDING TERMS OF PAYMENT. I, Debra J. Adams, City Clerk of the City of Rancho Cucamonga, or my designee, hereby certify that a true, accurate copy of the foregoing agenda was posted on March 14, 1996, seventy-two (72) hours prior to the meeting per Government Code 54954.2 at 10500 Civic Center Drive. February 21, 1996 CITY OF RANCHO CUCAMONGA CITY COUNCIL MINUTES Reoular Meeting A. CALL TO ORDER A regular meeling of the Rancho Cucamonga City Council was held on Wednesday, February 21, 1996, in the Council Chambers of the Civic Center, located at 10500 Civic Center Drive, Rancho Cucamonga, California. The meeting was called to order at 7:05 p.m. by Mayor William J. Alexander. Present were Councilmembers: Paul Biane, James Curatalo, Rex Gutierrez, Diane Willjams, and Mayor Wdliam J. Alexander. Also present were: Jack Lam, City Manager; James Markman, City Attorney; Rick Gomez, Community Development Director;, Bred Buller, City Planner; Scott Murphy, Associate Planner; Joe O'Neil, City Engineer; Paul Rougeau, Traffic Engineer; Bill Makshanoff, Building Official; Robert Dominguez, Administrative Sen/ices Director; Suzanne Ota, Community Services Manager; Deborah Clark, Library Manager; Duane Baker, Assistant to the City Manager; Diane O'Neal, Management Analyst II; Chief Dennis Michael, Rancho Cucamonga Fire Prcteclion District; Capt. Ron Bieberdorf, Rancho Cucamonga Police Department; and Debra J. Adams, City Clerk. B. ANNOUNCEMENTS/PRESENTATIONS B1. Presentation of a Proclamation recognizing the extraordinary work of the Fdends of the Library who have donated more than $40,000.00 to the Library. Mayor Alexander presented the Proclamation to Paul Williams, President of the Fdends of the Library, and all of the Friends of the Library Volunteers. Paul Iliams thanksd the Council for the Prodamalion and all of the volunteers who donate their time. B2. Presentation of Award of Excellence for Best Single Brochure by California Parks & Recreation Society. Mark Whitehead, Park and Recreation Commission, presented the award to the Mayor that the City received for the Grapevine publication. C1. C2. C. COMMUNICATIONS FROM THE PUBLIC John Mannedno stated he would like Item D10 on the Consent Calendar removed for discussion. Mark Torres of Alta Loma High School wanted to thank Marks Cablevision for the show that they do about what is going on at local high schools and for supporting this project. City Council Minutes February 21, 1996 Page 2 C3. Frances Dowling, Cole-Schaefer Ambulance Service, addressed the Coundl regarding Item I1 and mentioned he did not want to restate the rightness of their case for the approval of the application as was i~cl at the last rnee6ng, but had questions on the agreement signed from the December 6, 1995 meelng. He corlnued to cite questions about the agreement and make comments about the same. He stated Cole-Schaefer desires the opportunity to provide non emergency ambulance services in Rancho Cucamonga. He felt to deny them this right is to enter into reverse condemnation of a business which has been here as Cole-Schaefer or its predecessor, Brown Ambulance, for almost 50 years. C4. Jim McNeal, President of Cole-Schaefer Ambulance Service, felt the people have the right of choice and felt the Council was taking their business away from them. C5. Derby VVheeler, works at the Route 66 Visitors Bureau, stated recently they had two students from the Netherlands approach their business asking for help. He introduced Betty Oslo and Madka Lutz from Holland. Iris. Osio slated they would be doing a project for school on public relations. She stated they are also in need of office space and equipment to do their work for their project. Mayor Alexander suggested that they meet with someone from the City and see what the City can do to help them out. D. CONSENT CALENDAR Jack I,am, City Manager, stated Item D23 needed to be pulled from the agenda and that it would come back to the Council when It was reedy. D1. Approval of Minutes: January 17, 1996 D2. Approval of Warrants, Register Nos. 1/31/96 and 2/7/96; and Payroll ending 2/8/96 for the total amount of $2,073,731.65. D3. Approval to receive and file current Investment Schedule as of January 31, 1996. [:)4. Alcoholic Beverage Application for On-Sale Beer and Wine for Unnamed Business, Jack L. And Virginia R. France, 9653-55 Base Line Road. D5. Alcoholic Beverage Application for On-Sale General for Macaroni Gdll, Brinker Restaurant Corporation, nodheast comer of Foothill Blvd. And Haven Avenue. D6. Alcoholic Beverage Application for On-Sale Beer and Wine for Madscolandia Mexican & Seafood Restaurant, Elisa E. And Pedro J. Ferreyra, 8880 Archibald Avenue, Suite G. D7. Approval to appropriate $20,000 donated by the Friends of the Rancho Cucamonga Public Library into Ubrary Expenditure Account. D8. Approval of an application to designate the Cour House, Historic Landmark Designation 95-03, Charles and Fredella Gibbons, located at 7566 Eihvanda Avenue; and a request to implement the use of the Mills Act to reduce property tax. City Council Minutes February 21, 1996 Page 3 RESOLUTION NO. 96-013 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, APPROVING HISTORIC LANDMARK 95-03 TO DESIGNATE THE COUR RESIDENCE, LOCATED AT 7567 ETIWANDA AVENUE, AS A LANDMARK - APN: 1100-031-06 Dg. Approval to designate the San Bernardino County Consolidated Fire District, Hazardous Materials Division as the Unied Program Agency for Hazardous Waste & Materials Management for the City of Rancho Cucamooga. RESOLUTION NO. 96-014 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, DESIGNATING THE SAN BERNARDINO COUNTY CONSOLIDATED FIRE DISTRICT, HAZARDOUS MATERIALS DIVISION AS THE UNIFIED PROGRAM AGENCY FOR HAZARDOUS WASTE AND HAZARDOUS MATERIALS MANAGEMENT D10. Approval of Conditional Use Permit 95-26, Sam's Place, for a request to have a bar and serve distilled liquor in conjunction with a restaurant. ITEM REMOVED FOR DISCUSSION. RESOLUTION NO. 96-015 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, UPHOLDING THE APPEAL AND APPROVING CONDITIONAL USE PERMIT NO. 95-26 FOR THE REQUEST TO SERVE DISTILLED LIQUOR IN CONJUNCTION WITH AN EXISTING RESTAURANT AND BILLlARD HALL LOCATED AT 6620 CARNELIAN STREET, IN THE NEIGHBORHOOD COMMERCIAL DISTRICT, AND MAKING FINDINGS IN SUPPORT THEREOF - APN: 208-811-56, 59, 60, AND 61 D11. Approval to Destroy Records and Documents which are no longer required as provided under Government Cede Sections 34090 and 34090.5. RESOLUTION NO. 96-016 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, AUTHORIZING THE DESTRUCTION OF CITY RECORDS AND DOCUMENTS WHICH ARE NO LONGER REQUIRED AS PROVIDED UNDER GOVERNMENT CODE SECTIONS 34090 AND 34090.5 D12. Approval of Parcel Map 14789 for reversion to acreage, located on the southeast corner of Vineyard Avenue and Calle Del Predo, submitted by Bayoun Corporation and release of previously submitted Improvement Agreement, Improvement Securities and Monumentation Cash Deposit for Tract 13114, accepted by City Council on May 15, 1995 from Bayoun Corporation. City Council Minutes February 21, 1996 Page 4 RESOLUTION NO. 96-017 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, APPROVING PARCEL MAP 14789 FOR REVERSION TO ACREAGE AND RELEASING THE IMPROVEMENT AGREEMENT, IMPROVEMENT SECURITIES AND MONUMENTATION CASH DEPOSIT FOR TRACT 13114 PREVIOUSLY ACCEPTED BY CITY COUNCIL ON MAY 15, 1991 D13. Approval of map and Ordedng the Annexation to Landscape Maintenance District No. I and Street Lighting Maintenance District Nos. 1 and 2 for Tract No. 15707, located on the north side of Base Line Road, west of AIta Cueshi Drive, submitted by Mr. Ralph Rittenhouse. RESOLUTION NO. 96-018 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, APPROVING TRACT MAP NUMBER 15707 RESOLUTION NO. 96-019 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ORDERING THE ANNEXATION OF CERTAIN TERRITORY TO LANDSCAPE MAINTENANCE DISTRICT NO. I AND STREET LIGHTING MAINTENANCE DISTRICT NOS. I AND 2 FOR TRACT NO. 15707 D14. Approval to Reject all Bids for the Ninth Street Improvement Project, from Grove Avenue to Edwin Street, as Non-Responsive to the needs of the City and grant approval to immediately re-bid the project. RESOLUTION NO. 96-020 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, APPROVING PLANS AND SPECIFICATIONS FOR THE NINTH STREET IMPROVEMENTS FROM GROVE AVENUE TO EDWIN STREET IMPROVEMENT PROJECT IN SAID CITY AND AUTHORIZING AND DIRECTING THE CITY CLERK TO ADVERTISE TO RECEIVE BIDS D15. Approval to purchase three (3) Ford F-250's from Fairway Ford of Placentia, California, as the most compliant lowest responsible bidder in the amount of $85,876.76 to be funded from Fund 72-4225-7045. D16. Approval to purchase two International 4700 4 x 2 trucks, one (1) flat bed w/dump to tow chipper and one (1) utility fleet service truck from Dieterich International Truck Sales, Inc. of San Bemardino, California, as the most compliant lowest respormib~ bidder in the amount of, for the flat bed $40,717.65 and the service body $57,418.90 funded from six (6) different accounts, the flat bed is funded in four (4) accounts, 01-4647-7045 at 25.98%, Fd 40 at 9.46%, Fd 41 at 13.38% and Fd 43 at 51.18%. Utility Service Body funded two (2) accounts, 01-4646-7045 at 52% and 72-4225-7045 at 48%. D17. Approval to purchase two (2) Patriot Mobil Street Sweepers from Nixon-Egli Equipment Co. Of Santa Fe Sixings, California through a piggy-back/cooperative purchase. One (1) Sweeper will be a lease purchase from Account 014645-7045 for $35,000.00 over five (5) years, and one (1) Sweeper is funded from Account 72-4225-7045 in the amount of $116,327.98. D18. Approval to execute an agreement (CO 96-007) between Los Angeles Depertment of Water and Power and the City of Rancho Cucamonga for Community Trail on shared roadway and authorizing the Mayor to sign sBme. City Council Minutes February 21, 1996 Page 5 D19. Approval to execute a Trust Fund Agreement (CO 96-008) for Tract 14139, known as Ridgeview, generally locited at the Northwest Corner of Etiwanda Avenue and Wilson Avenue, submitted by Centrex Real Estate Corporation, a Nevada Corporation. RESOLUTION NO. 96-021 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, APPROVING THE TRUST FUND AGREEMENT FOR TRACT 14139, KNOWN AS RIDGEVIEW D20. Approval to execute an amendment to legal sen/ices agreement (name change only) (CO 86-055) with Markman, Arczynsld, Hanson, Cudey & Slough. D21. Approval to execute an Improvement Agreement, Improvement Secudty and Ordedng be Annexation to Landscape Maintenance District No. 3B and Street Lighting Maintenance District Nos. 1 and 6 for Conditional Use Permit No. 9346, located at the southeast corner Foothill Boulevard and Vineyard Avenue, submitted by Mr. Arturo L. Floras. RESOLUTION NO. 96-022 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, APPROVING THE IMPROVEMENT AGREEMENT AND SECURITY FOR CONDITIONAL USE PERMIT NO. 93-46 RESOLUTION NO. 96-023 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ORDERING THE ANNEXATION OF CERTAIN TERRITORY TO LANDSCAPE MAINTENANCE DISTRICT MO. 3B AND STREET LIGHTING MAINTENANCE DISTRICT NOS. 1 AND 6 FOR CONDITIONAL USE PERMIT NO. 93-46 D22. Approval to execute Improvement Agreement and Security Addendum for Parcel Map 14022, located at the northwest corner of Foothill Boulevard and Rochester Avenue, submitted by the developer, Lewis Development Company. RESOLUTION NO. 96-024 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, APPROVING THE IMPROVEMENT AGREEMENT ADDENDUM FOR THE PREVIOUSLY APPROVED IMPROVEMENT AGREEMENT OF PARCEL MAP NO. 14022 D23. Approval to accept k nprovei~ ,ents, rolea3e of bends and notice of co., .plation for Tract 1 .~ 192, located 3r, x~th of lqirk~kscneh C, bcet, between I Idhnan Avenue and Ad~effi)st Sheet. ITEM REMOVED FROM AGENDA. Rslea~}e: Faithful F~sffonnance Dond (P.,troet hnproven. ents) No. 229987C $250,000.00 Aocel~'.. Maintenance Guarantee Dond (r.,treet Improvemcnts) No. 229987C $2.5,000.00 City Coundl Minutes February 21, 1996 Page 6 REP..,OLUTION NO. 0C 025 A Rr'P.X:)LUTION OF TI It' CITY COUNCIL OF TI It' CITY OF RANCI IO CAJCNiONGA, CAUFORNIA, ACCr~PTING TI Ir~ PUDLIC IMPROVr'Mr~NTC FOR TRACT t.4192, LOCATr~D P.X:)UTI I OF NINETEENTI I CTREET, Dr'TWr~'r~N I IrcLLkVdil AVENUE AND Nir~T! IYCT CTRr~r~T AND AUTt IORIZING TI Ir~ FILiflG or A NOTIGr' or COMPLr~TION FOR TI Ir~ WORK D24. Approval to release Faithful Performance Bond No. 3SM88286000 and accept a reduced Faithful Performance Bond for Tract 13566-3. Release: Faithful Performance Bond No. 3SM88286000 in the amount of Accept: Faithful Performance Bond $71,646.00 $166,146.00 D25. Approval to release Maintenance Guarantee Bond for Tract 12873 located on the east side of Haven Avenue, between Lemon Street and Banyan Avenue. Release: Maintenance Guarantee Bond (Street) $56,000.00 MOTION: Moved by Biane, seconded by Gutierrez to approve the staff recommendations in the staff reports contained in the Consent Calendar with the exception of Items D10 and D23. Motion carded unanimously, 5-0. DISCUSSION OF ITEM D10. Approval of Conditional Use Permit 95-26, Sam's Place, for a request to have a bar and serve distilled liquor in conjunction with a restaurant. John Mannedno, representing Sam's Place, agreed with the Resolution except for the pad about the security guard. He stated if the guard is required to stay for two hours past 2:00 a.m., that would pUt him staying until 4:00 a.m. He asked if this could be changed to only stay one hour past 2:00 a.m. Coundlmember Williams asked if it could be changed to mad "until the premises are totally vacated". Brad Buller, City Planner, stated that would be possible and that it could be worded to read "until the parking lot and the building is vacated". RESOLUTION NO. 96-015 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, UPHOLDING THE APPEAL AND APPROVING CONDITIONAL USE PERMIT NO. 95-26 FOR THE REQUEST TO SERVE DISTILLED LIQUOR IN CONJUNCTION WITH AN EXISTING RESTAURANT AND BILLlARD HALL LOCATED AT 6620 CARNELIAN STREET, IN THE NEIGHBORHOOD COMMERCIAL DISTRICT, AND MAKING FINDINGS IN SUPPORT THEREOF - APN: 208-811-56, 59, 60, AND 61 MOTION: Moved by Gutierrez, seconded by Williams to approve Item D10 as modified. Motion carded 4-0-0-1 (Curatalo abstained). Councilmember Curatalo stated he wanted the record to reflect a no vote on his approval of the permit, but that he was abstaining from voting on the guard. City Council Minutes February 21, 1996 Page 7 E, CONSENT ORDINANCES APPROVAL OF AN AMENDMENT TO THE PERS CONTRACT {CO 188~ El. Debm J. Adam, City Clerk, reed the ~tle of Ordinance No. 552. ORDINANCE NO. 552 (tiret reading) AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, APPROVING AN AMENDMENT TO THE PUBLIC EMPLOYEES' RETIREMENT SYSTEM (PERS) CONTRACT MOTION: Moved by Biane, seconded by Willlares to waive full reading and set second reading of Ordinance No. 552 for March 5, 1996. Motion carried unanimously, 5-0. F, ADVERTISED PUBLIC HEARINGS F1. CONSIDERATION OF ENVIRONMENTAL ASSESSMENT AND CONDITIONAL USE PERMIT 95-33 - FOOTHILL MARKFTPI ACE PARTNERS - An appeal of the Planning Commission's denial of a request to establish lube facility within an existing commercial retail center in the Regional Related Commercial ~ (Subarea 4) of the Foothill Boulevard Specific Plan, located on the south side of Foothill Boulevard, east of Interstate 15 - APN: 229-031-37. Staff report presented by Scott Murphy, Associate Planner. Councilmember Willlares asked if this business could possibly go to another pad. Scott Murphy, Associate Planner, stated there are other pads where this business would fit into. Councilmember Curatalo asked Brad Buffer if there were other pads where this business would fit. Brad Buffer, City Planner, stated there are other pads towards the east end of the project where it would work. Mayor Alexander opened the meeting for public headng. Addressing the City Council were: Greg Wattson, of Wattson Group, stated their traffic study designed a four-way stop at this location originally, but because the Planning Commission changed the placement of the buildings, it also changed the design of this intersec6on. He stated they are sensitive to the traffic problem at In 'N Out. He dldn~ think the amount of cars that would be worked on per hour, per day, at the lube facility, would impact the traffic situation. He stated there are other sites they could move to, but the cost would be triple in rent to do this. Mayor Alexander asked why the Pdce Club has to have the cones placed in front of their business. Bred Buffer, City Planner, stated the City has asked them to remove these, but if the Pdce Club decides to expand their store, the City could use this as leverage. Mayor Alexander felt the cones had to go. City Council Minutes February 21, 1996 Page 8 Hal Tucker, General Manager for Oilmax, felt the City should allow Oilmax into the community and felt they would be a good neighbor to the rest of the tenants in that center and also add to the community. He felt their business would be successful if given the chance. There being no further response, the public hearing was closed. Coundlmember Gutierrez stated he did not feel Oilmax should be a victim of the success of the center because there is so much traffic. He felt the City should try to accommodate them and that it was not fair to ask them to move to another sile. He felt things could be worked out for them to go into this location. He felt they should be given a chance. Councilmember iliams asked if this is approved, could the Wattson Company get Price Club to remove the cones and also have the four way stop put in. Mr. Wattson stated there is a new mechanism to get the cones taken care of because it is in the CC&R's. Bred Buller, City Planner, stated they could also make it a condition to get the four way stop put in. Councilmember Willlame felt if they were really committed to this project, that Mr. Wattson should work with the staff to come up with a good plan to make this workable and acceptable for everyone. Brad Buller, City Planner, stated the circulation could also be changed so the applicant's traffic would go the other way around thek business. Mayor Alexander stated he felt the Council was doing the work of the Planning Commission. He stated he would like to see this business go in as they requested. Brad Buller, City Planner, slated this mal~er could be deferred and that it could be worked on with the Planning Commission. Coundmember Curatalo stated he agreed with the Planning Commission as the project now stands and that he would deny the appeal. Coundlmember Biane stated he felt there should be some changes to the intedor circulation and conditions put on the approval of this project. He felt the project should continue to be worked on with the applicant and the Planning Commission. RESOLUTION NO. 96-026 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, DENYING CONDITIONAL USE PERMIT NO. 95-33, A REQUEST TO ESTABLISH A LUBE FACILITY WITHIN AN EXISTING COMMERCIAL RETAIL CENTER IN THE REGIONAL RELATED COIV'~viERCIAL DESIGNATION (SUBAREA 4) OF THE FOOTHILL BOULEVARD SPECIFIC PLAN, LOCATED ON THE SOUTH SIDE OF FOOTHILL BOULEVARD, EAST OF INTERSTATE 15, AND MAKING FINDINGS IN SUPPORT THEREOF -APN: 229- 031-37 MOTION: Moved by Biane, seconded by Willjams to refer this matter beck to the Planning Commission for furlher rebRv to address the four-way stop sign for intedor circulation and the screen and design options, and uphold the appeal. City Council Minutes February 21,1996 Page 9 Councilmember Curatalo asked if this particular location would be locked in if they uphold the appeal. Brad Butler, City Planner, stated the motion would state the site is acceptable but that the design would have to be worked out. Motion carried 4-1 (Curatalo no). G. PUBLIC HFa, RINGS G1. APPROVAL TO ESTABLISH A SPEED LIMIT OF 45 MPH ON 6TH STREET FROM WEST CITY LIMITS TO ARCHIBALD AVENUF Staff report presented by Paul Rougeau, Traffic Engineer. Mayor Alexander opened the meeting for public hearing. There being no response, the public hearing was closed. Debra J. Adams, City Clerk, read the title of ordinance No. 553. ORDINANCE NO. 553 (first reading) AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, AMENDING SECTION 10.20.020 OF THE RANCHO CUCAMONGA CITY CODE REGARDING PRIMA FACIE SPEED LIMITS ON CERTAIN CITY STREETS MOTION: Moved by Williams, seconded by Biane to waive full reading and set second reading of Ordinance No. 553 for the March 5, 1996 meeting. Motion carried unanimously, 5-0. H. CITY MANAGER'S STAFF REPORTS No items were submitted. I. COUNCIL BUSINESS I1. CONSIDERATION OF A RESOLUTION DENYING AN AMBULANCE PERMIT TO COLE SCHAEFER AMBUI ANCI= COMPANY AND MAKING CERTAIN FINDINGS IN SUPPORT THEREOF Staff report presented by Duane Baker, Assistant to the City Manager. James Markman, C, ity Altome/, stated he wanted to clarify some statements made previously. He commented on the continuing litigation for an unrelated item, i.e., ALS service being completely controlled by the County or whether allies that were supplying or controlling that sewice prior to the enactment of legislation were grendfathered in such as the City of San Bernardino or the City of Upland. He stated that case was accepted for review by the Supreme Court. He stated this is not an adjudication of the issue. He stated the Court of Appeals decision is vacated and that there is no decision. He added what this means is that we do not know how it will turn out urfi the Supreme Court issues a final opinion. He stated the matter raised is still out there, and be agreement previously mentioned has nothing to do with the Resolution before the Council. He stated the agreement was negotiated because of the uncertainty of the litigation and this was the whole basis for the negoliation. He slated what is before the Council tonight is a Resolution he prepared for consideration based City Coundl Minutes February 21, 1996 Page 10 strictly on what he heard at the public hearing. He stated the decision to deny this application is only based on the three rrdings, 2A, 2B and 2C that are slated in the Resolution. He stated this is the only basis on which the Council can act. He repeated it has no relationship to the agreement between the City and the ALS provider, or the Dislrict and the ALS provicler or the ALS ssr~=e. He slated if the Council balieves the findings are correct and substanliated by the evidence heard, then they are enlitled to adopt this Resolution. He stated if Cole- Schaefer wants to by their luck in court, they are enlitled to do this. RESOLUTION NO. 96-027 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO C~ CALIFORNIA, DENYING THE APPliCATION OF COLE-SCHAEFER AMBULANCE SERVICE TO PROVIDE NON-EMERGENCY AMBULANCE SERVICES IN THE CITY OF RANCHO CUCAMONGA MOTION: Moved by Bisne, seconded by Curatalo to approve Resolution No. 96-027. Motion carded unanimously, 5-0. 12. CONSIDERATION OF RECOMMENDATION TO APPOINT PATTI GEYE TO THE RANCHO CUCAMONGA COMMUNITY FOUNDATION BOARD OF DIRECTORS MOTION: Moved by Williems, seconded by Alexander to appoint Patti Geye to the Rancho Cucamonga Community Foundation. Motion carriled unanimously, 5-0. 13. UPDATE FROM ROUTE 30 AD HOC TASK FORCE Staff report presented by Joe O'Neil, City Engineer. Councilmember Gu6errez asked if the Task Force would be voting on the mitigation measures. Joe O'Neil, City Engineer, stated yes. Coundmembar Bane asked if bridges are needed to cross from a residential area to a park and if the coat is built in to the cost to build the freeway. Joe O'Neil, City Engineer, stated it would be built into the freeway as much as possible, but that this would be part of the mitigation measures. Councilmember Curatalo stated he had heard there wasn't enough time spent on the mitigation measures for each of the off-ramps. Joe O'Neil, City Engineer, stated he did not think this was true and that the Task Force had the opportunity to discuss all of this at their meetings. ACTION: Report received and filed. City Council Minutes February 21, 1996 Page 11 J, IDENTIFICATION OF ITFM$ FOR NEXT MEETING J1. Coundmember Gutierrez stated he would like to discuss alternatives available that are used in other cities with rr'~a~--t to apartment buildings or landlords where there are problems. K, COMMUNICATIONS FROM THE PUBLIC K1. Steve Rentotis stated he was concemed about the Milliken off-ramp and felt this location was unique. He stated the Task Force has been very patient with all of the people that are at the meetings when they had to repeat information over and over again. He felt the residents are happy they have had the opportunity to give their input. Jane Bradshaw, a member of C-CAR and the Ad Hoc Task Force, stated the five interchanges ware voted on before the Task Force individually decided to look over each off-ramp. She felt it was a sham that merebern of the committee had to come beck and say they felt other areas of the City had not gotten the same amount of attention that Milliken did. She felt Milliken was done well, but that the other off-ramps should get the same amount of attention also. She felt everyone should take their job a little more seriously. K3. Gayle Hinazumi, a member of C-Car and the Ad Hoc Task Force, stated the agenda indicated discussion of interchanges, but that the discussion always leaned towards Milliken, not the other interchanges. She felt some of the interchanges have not even been discussed. She felt residents that requested to be called should be called for a meeting. She felt Carnelian was not safe. She stated she and Irk. Bradshaw ware the two "no votes" when voting for the off-ramps. She felt all of the residents of the other interchanges should be allowed to give their input for each interchange. Mayor Alexander stated he did not feel it was the intent to push this through. L. ADJOURNMENT MOTION: Moved by Biane, seconded by Williams to recess to Executive Session to discuss Property Negoliations per Government Cede 54956.8, located at the southwest corner of Foothill Boulevard and Rochester Avenue; Valley Baeebell and Jerry Fulwoed, Deputy City Manager, negotiating parties; regarding terms of payment; and for Executive Session to adjoum to Tuesday, March 5, 1996 to conduct regular business. Motion carried unanimously, 5-0. The meeting adjourned at 9:00 p.m. Respectfully submitted, Debra J. Adams, CMC City Clerk Approved: March 5, 1996 CITY OF RANCHO CUCAMONGA CITY COUNCIL MINUTES Adjourned Meetino A. CALL TO ORDER An adjourned meeting of the City Council of the City of Rancho Cucamonga was held on Tuesday, March 5, 1996, in the Council Chamber of the Civic Center, located at 10500 Civic Center Drive, Rancho Cucamonga, California. The meeting was called to order at 7:00 p.m. by Mayor William J. Alexander. Present were Councilmembers: Paul Biane, James Curatalo, Rex Gutierrez, Diane Williams, and Mayor William J. Alexander. Also present ware: Jack Lam, City Manager; Ralph Hansen,Deputy City Attorney; Jerry B. Fulwood, Deputy City Manager; I.inda D. Daniels, Redevelopment Manager; Rick Gomez, Community Development Director; Brad Buller, City Planner; Joe O'Neil, City Engineer; Shintu Bose, Deputy City Engineer; Cindy Hackett, Assodate Engineer; Bob Zetterberg, Integrated Waste Coordinator; Bill Makshanoff, Building Official; Robert Dominguez, Adrninistmtive Services Director; James Frost, City Treasurer; Suzanne Ota, Community Services Manager; Diane O'Neal, Management Analyst II; Capt. Ron Bieberdorf, Rancho Cucamonga Police Department; and Debra J. Adams, City Clerk. B. ANNOUNCEMENTS/PRESENTATIONS B1. Presentation of a Proclamation to Rancho Cucamonga WaI-Mart for their civic spirit and contribution to the Senior Center. Mayor Alexander presented the proclamation to a representative from Wal Mart. B2. Presentation of a Proclamation declaring the week of March 10-16 as Girl Scout Week. Mayor Alexander presented the proclamation to Brownie Girl Scout Troop 1111. Linda Dardels, Troop Leader, thanked the Council for its support of Girl Scouts and distributed cookies to the Council. B3. Bob Zetterberg, Integrated Waste Coordinator, presented an award to the Council which recognized the City for its participation in the "Clean Cities" program. B4 Mayor Alexander introduced Bill Holley as the Chamber of Commerce's new Executive Director. B5. Mayor Alexander announced that congratulations were in order to Diane and Paul Williams for celebrating their 36th wedding anniversary. B6. Councilmember Williams announced that the cones were down at Price Club. City Council Minutes March 5, 1996 Page 2 C. COMMUNICATIONS FROM THE PUBUC No communications were made from the public. D. CONSENT CALENDAR Jack Lam, City Manager, announced fiat Item D9 has two actions to be taken and fiat the Coundl would only be approving the Environmental Assessment podion tonight. He stated the award and execution of the contract would come back at the next meeting when a matter with the bid is cleared up. D1. Approval of Minutes: February 7, 1996 D2. Approval of Warrants, Register Nos. 2/14/96 and 2/21/96; and Payroll ending 2/8/96 for the total amount of $1,638,228.11. D3. Approval to use Epicenter for D.A.R.E. baseball clinic. D4. Approval to donate twenty (20) vests to the Youth Accountability Board on a one-time basis. D5. Approval of a Resolution revising the definition of fixed assets. RESOLUTION NO. 96-028 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ESTABLISHING A NEW DEFINITION OF FIXED ASSETS D6. Approval to declare surplus City owned van to be donated to Meals on Wheels program currently operating from RCSC. D7. Approval to purchase eight (8) ~/~-Ton Pick-Up Trucks from Rotolo Chevrolet of Fontana, California, through a piggy-back/cooperative purchase with the County of San Bernardino, California. Funding for four of the Pick-Up Trucks will be from Intergovernmental Services Account No. 72-4225-7045 and Four are to be funded from nine (9) different accounts for a total of $140,000.00. D8. Approval to purchase six (6) Ford F-250 Pick-Up Trucks and one (1) Cargo Van from Fairview Ford Sales, Incorporated of San Bernardino, California, as the lowest responsible bidder in the amount of $185,490.86, to be funded from Account No. 72-4225-7045. D9. Approval of the Environmental Assessment Declaration and Award and Authorization for Execution of Contract (CO 96-009) for Northeast Park and East Avenue Street Improvements. D10. Approval to execute the Cost and Maintenance Agreement (CO 96-010) between the City of Rancho Cucamonga and the Atchison, Topeka and Santa Fe Railway Company (A.T. & S.F.) For the proposed improvement of the A.T. & S.F. spur crossing of Arrow Route, located west of Milliken Avenue, and designated as CPUC Crossing No. 2-96.4-C. City Coundl Minutes March 5, 1996 Page 3 RESOLUTION NO. 96-029 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, APPROVING THE EXECUTION OF THE COST AND MAINTENANCE AGREEMENT BETWEEN THE CITY OF RANCHO CUCAMONGA AND THE ATCHISON, TOPEKA AND SANTA FE RAILWAY COMPANY FOR THE PROPOSED IMPROVEMENT OF THE A.T. & S.F. SPUR CROSSING OF ARROW ROUTE, DESIGNATED AS CPUC CROSSING NO. 2-96.4-C D11. Approval to execute the Improvement Agreement and Security for the Fourth Street Improvements, located between Milliken Avenue and Buffalo Avenue, associated with Assessment District No. 108 within be City of Ontario, submitted by Vance Corporation. RESOLUTION NO. 96-030 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, APPROVING THE IMPROVEMENT AGREEMENT AND SECURITY FOR FOURTH STREET IMPROVEMENTS ASSOCIATED WITH ASSESSMENT DISTRICT NO. 108 WITHIN THE CITY OF ONTARIO D12. Approval to authorize the City Engineer to file a "Notice of Completion" for Ellena Park Phase I Improvements. RESOLUTION NO. 96-031 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ACCEPTING THE PUBLIC IMPROVEMENTS FOR ELLENA PARK PHASE I AND AUTHORIZING THE FILING OF A NOTICE OF COMPLETION FOR THE WORK MOTION: Moved by Biane, seconded by Gutierrez to approve the Consent Calendar as corrected. Motion carried unanimously, 5-0. E. CONSENT ORDINANCES El. APPROVAL OF AN AMENDMENT TO THE PERS CONTRACT (CO 188) Debra J. Adams, City Clerk, read the ale of Ordinance No. 552. ORDINANCE NO. 552 (second reading) AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA APPROVING AN AMENDMENT TO THE PUBLIC EMPLOYEES' RETIREMENT SYSTEM (PERS) CONTRACT MOTION: Moved by Wdlisms, seconded by Biane to waive full reading and approve Ordinance No. 552. Motion carded unanimously, 5-0. City Coundl Minutes March 5, 1996 Page 4 E2. APPROVAL TO ESTABLISH A SPEED LIMIT OF 45 MPH ON 6TH STREET FROM WEST CITY LIMITS TO ARCHIBALD AVENUE Debra J. Adams, City Clerk, read the title of Ordinance No. 553. ORDINANCE NO. 553 (second reading) AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CAI.IFORNIA, AMENDING SECTION 10.20.020 OF THE RANCHO CUCAMONGA CITY CODE REGARDING PRIMA FACIE SPEED LIMITS ON CERTAIN CITY STREETS MOTION: Moved by W'dliams, seconded by Biane to waive full reading and approve Ordinance No 553. Motion carried unanimously, 5-0. No items were submitted. No items were submitted. No items were submitted. No items were submitted. F. ADVERTISED PUBLIC HEARINGS G. PUBLIC HEARINGS H. CITY MANAGER'S STAFF REPORTS I. COUNCIL BUSINESS J. IDENTIFICATION OF ITEMS FOR NEXT MEETING J1. Councilmember Willlares stated she would like an update on the affordable housing program for the next meeting. J2. Coundmember Gutierrez stated there will be an update at the March 20 meeting on the green lawn ordinance matter. City Coundl Minutes March 5, 1996 Page 5 J3. Councilmember Gutierrez stated them is presently legislation in Congress dealing with localities being given more flexibly in placement of half-way/rehabilitation homes in neighborhoods. He stated he would like to give a report on this matter at the next meeting. He stated this would give neighberhoods more of a say or notice of those types of activities taking place before it is actually done. He statod this would apply to the residents of Dresden Court. J4. Mayor Alexander stated it would be egendized for a matter appearing on the March 20 meeting for the mobile home accord to be extendod for an addffional 5 years pdor to any action that could potentially occur at the March 26 election. K. COMMUNICATIONS FROM THE PUBUC No communications were made from the public. L. ADJOURNMENT MOTION: Movod by VVilliams, sacondod by Biane to adjourn to Executive Session to discuss Property Negotiations per Govemment Code 54956.8, located at the southwest comer of Foothill Boulevard and Rochester Avenue; Valley Basebell and Jerry Fulwood, Deputy City Manager, nagotiating perlies; ragarding terms of peyment. Motion cardod unanimously, 5-0. The meeting adjourned at 7:19 p.m, Respectfully submittod, Debra J. Adams, CMC City Clerk Approve: March 6, 1996 CITY OF RANCHO CUCAMONGA CITY COUNCIL MINUTES Reoular Meeting A, CALL TO ORDER Due to lack of quorum the meeting was canceled, The City Council held an adjourned meeting on March 5, 1996 to discuss regular items of business, Respectfully submitted, Debra J. Adams, CMC City Clerk · u~ ~4 Zu~2 N I..I I I I I I A A A A A A A A A A A A A A lU ,J I-. Z I,,4 V V v V V N JJ ~ ~ J V V V V V V ~ UU ~ ~ ~ V ~ w ~ ww w~zw ~¢¢:¢ww~w ~ o Z ~ Do oo[o z~¢o~oo~¢o~o ~z V V ~ ~e ~ I,- '2 H w I-, ~J(,~ wiuJ -e VIM. IN ~J')'~I--~C~a'' · 41'-I UIII ZiL~ IL. u1, t&l I,,- I-4 eeeeeeeeeeeeeeee It W tt V~ ~ lIZZIe( 4( ~wZlZlZ~ U~ QZ~eeeee(4 ~UUZZ~WW~W~Z HZZ~ Z~ OZ~ww~U NNON~O~4~ I Z ~ ~ZJ/ OZ~lZZZZW~ ~ Z .J ~,. w · __.. 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I~1 I~1 · · C~,~ s~tL'r iuwU a, LUE~ (~4ZLZ U,JILI Z · U IZ Z Z ~ W ZZ O0 ZZ O0 w ~z U, w Z I- I,- I-U, e Z .I I- o I- 03/12/1996 CITY OF RANClIO CUCAMONGA PM - 1 PORTFOLIO MAST~ SOMMARY CITY FEBRUARY 29, 1996 CASH AVERAGE ---YIELD TO MATURITY--- PERCENT OF AVERAGE DAYS TO 360 365 INVESTMElfrS BOO[ VALUE PORTFOLIO TEI~ MATURITY EQUIVALI~Pr EQUIVALENT Certificates of Deposit - Bank ...............$ Local Agency Investment Funds ................$ Federal Agency Issues - Coupon ............... Treasury Securities - Coupon ................. Mortgage Backed Securities ................... Small Bus. Aria/Miscellaneous Agency .......... 12,325,532.20 21.14 493 247 6.120 6.205 17,850,539.80 30.61 1 1 5.566 5.643 26,439,978.13 45.34 1,462 1,260 6.682 6.775 272,845.00 0.47 1,180 548 6.569 6.660 320,721.30 0.55 6,357 3,198 8.913 9.036 1,101,562.50 1.89 9,131 5,624 8.184 8.298 TOTAL INVESTHENTS and AVEPAGES .............$ 58,311,178.93 100.00% 980 750 6.262% 6.349% Passhook/Chockinq Accounts ...................$ 532,801.84 1.973 2.000 (not included in yield calculations) Accrued Interest at Purchase .................$ 23,937.11 TOTAL CASH and PiJIKNASE INTEREST .............$ 556,738.95 TOTAL CASH and INVESTMENTS .................$ 58,867,917.88 1401ffil ENDING FISCAL TOTAL EAKNINGS FEBRUARY 29 YEAR TO DATE Current Year $ 294,668.58 $ 2,280,197.79 AVEPAGE DAILY BALANCE EFFECTIVE RATE OF RETURN $ 58,287,947.92 $ 53,619,015.52 6.36% 6.36% I Certify that this report accurately reflects all City pooled investments and is in coaforaity with the investment policy adopted August 16, 1995. A copy of the investment policy is available in the Administrative Services Department. The Investment l'rogamhorein shown providessufficient cash flow liquidity to meet next aonth's estimated expenditures. /0 03/12/1996 CITY OF RANCHO CUCAMONGA PM - 2 INVESTMENT PORTFOLIO DETAILS - INVESTMElffS CITY FERRUARY 29, 1996 CASH INVESTM]~ AVEPAGE PURa~E STATED ---YTM --- MATURITY DAYS NUMBER ISSUER BALANCE DATE BOOK VALUE FACE VALUE MARKET VALUE RATE 360 365 DATE TO MAT CiR~IFICATESOF DEPOSIT ' BANK 00937 FOOTHILL INDEPBANK 04/06/95 2,000,000.00 2,000,000.00 2,000,000.00 6.950 6.950 7.047 04/09/97 404 00930 GREAT WESTERN 02/15/95 500,000.00 500,000.00 500,000.00 6.900 6.900 6.996 08/16/96 168 00931 GREAT WESTERN 03/01/95 500,000.00 500,000.00 500,000.00 6.250 6.250 6.337 03/04/96 3 00955 GREAT WESTERN 08/21/95 1,500,000.00 1,500,000.00 1,500,000.00 5.650 5.650 5.728 08/21/96 173 00963 GREAT WESTERN 01/08/96 1,810,532.20 1,810,532.20 1,810,532.20 5.150 5.150 5.222 03/12/96 11 00965 GREAT WESTERN 01/25/96 500,000.00 500,000.00 500,000.00 5.050 5.050 5.120 01/29/97 334 00924 SANWA 12/28/94 1,000,000.00 1,000,000.00 1,000,000.00 7.250 7.250 7.351 12/27/96 301 00933 SANWA 02/23/95 500,000.00 500,000.00 500,000.00 6.920 6.920 7.016 02/24/97 360 00945 SANWA 05/02/95 2,000,000.00 2,000,000.00 2,000,000.00 6.410 6.410 6.499 05/02/97 427 00954 SANWA 07/31/95 1,515,000.00 1,515,000.00 1,515,000.00 5.480 5.480 5.556 07/30/96 151 00958 SANWA 11/22/95 500,000.00 500,000.00 500,000.00 5.600 5.600 5.678 11/26/96 270 SUBTOTALS and AVERAGES 12,325,532.20 12,325,532.20 12,325,532.20 12,325,532.20 6.120 6.205 247 IKAL AGENCY INVESTMENT FUNDS 00005 LOCAL AGENCY INVST FUND 00804 LOCAL AGENCY INVST FUND SUBTOTM~S and AVERAGES 16,978,126.01 16,721,415.24 16,721,415.24 16,721,415.24 1,129,124.56 1,129,124.56 1,129,124.56 17,850,539.80 17,850,539.80 17,850,539.80 5.643 5.566 5.643 1 5.643 5.566 5.643 1 5.566 5.643 1 FEDERAL AGENCY ISSUES - COUPON 00964 FEI)ERAL FARM CREDIT BANK 01/16/96 00922 FEI)ERAL !{ONE I/)AN ~ 12/19/94 00925 FEDERAl, HONE LOAN BAI~( 12/28/94 00939 FEDERAL !{ONE LOAN EAN!( 04/06/95 00940 FEDERAL HOt{E LOANBAll i( 04/06/95 00962 FEDERAL HONE LOAN BANK 12/18/95 00938 00957 00968 00921 00926 00935 00947 00959 00960 FEDERAL nOffi~ LOAN MORTG. CO 04/06/95 FEDERAL HONE LOAN MORTG. CO 11/20/95 FEDERAL HONE LOAN MORTG. CO02/22/96 FEDERAL NATL MTG ASSN FEDERAL NATL MTG ASSN FEDERAL BTL MTG ~ FEDERAL NATL MTG ASSN FEDERAL NATL MTG ASSN FEDERAL NATL MTG ASSN SUBTOTAL~ and AVEPAGES 12/21/94 12/29/94 03/22/95 05/08/95 11/29/95 11/24/95 26,519,579.42 2,000,000.00 2,000,000.00 2,000,000.00 1,000,000.00 1,000,000.00 1,037,810.00 1,065,134.38 1,090,000.00 1,093,749.60 965,156.25 1,00),000.00 981,560.00 942,968.75 1,000,000.00 976,250.00 4,000,000.00 4,000,000.00 4,000,000.00 1,002,031.25 1,000,000.00 1,019,380.00 2,500,000.00 2,500,000.00 2,500,000.00 1,985,312.50 2,0(O),O00.(N) 1,985,312.50 1,981,250.00 2,00),0(M).00 2,020,620.00 1,998,125.00 2,0(0),000.00 2,145,312.50 54)0,000.00 500,000.00 503,125.00 1,5(X),000.00 1,5{30,000.0{) 1,539,375.{)0 4,000,000.00 4,000,000.00 4,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 26,439,978.13 26,590,000.00 26,802,494.60 6.030 6.030 6.114 01/16/01 1,782 8.030 8.030 8.142 12/19/97 658 6.360 7.789 7.898 09/19/96 202 4.570 6.638 6.730 12/30/96 304 5.240 7.030 7.127 11/30/98 1,004 6.195 6.195 6.281 12/18/00 1,753 7.420 7.226 7.326 09/23/99 1,301 6.290 6.290 6.377 11/17/00 1,722 5.695 5.867 5.948 02/16/01 1,813 7.050 7.607 7.712 10/10/96 223 7.700 7.752 7.859 12/10/96 284 7.010 7.010 7.107 03/21/97 385 7.270 7.270 7.371 05/08/00 1,529 6.230 6.230 6.317 11/28/00 1,733 5.970 5.970 6.053 11/25/98 999 6.682 6.775 1,260 // 03/12/1996 CITY OF RANCHO C~CAN3iWGA · - 3 INVESTNENT PORTFOLIO DETAILS - INVES~ENTS CITY FEBRUARY 29, 1996 CASH INV~TENT AVERAGE PSR(~ASE STATEB ---YTM--- MATURITY DAYS N~BEN ISSUER BALANCE DATE BOOK VALUE FACE VALUE MARKET VALUE MATE 360 365 DATE TOMAT TREAS~Y SECURITIES - ~ 00903 TREASURY NOTE AVEPAGES 06/08/94 272,845.00 277,000.00 275,786.74 6.141 6.569 6.660 08/31/97 548 272,845.00 MORTGAGE BACKED SECURITIES 00071 FEDERAL HOME LOAN BANK 02/23/87 00203 FEDERAL MATL MTG ASSM 09/21/87 GOO02 GOVERNMENT NATIONAL MORTG A 07/01/87 00069 GOVERNMENT NATIONAL MORTGA 07/01/87 SUBTOTALS and AVERAGES 325,156.12 57,640.73 59,176.69 442,907.10 8.000 119,015.94 128,839.99 612,753.80 8.500 119,640.13 121,308.12 663,389.28 8.500 24,424.50 23,942.83 84,710.58 9.000 320,721.30 1,803,760.76 333,267.63 8.336 8.452 01/01/02 2,132 9.557 9.689 09/01/10 5,297 8.631 8.751 05/15/01 1,901 8.515 8.634 03/15/01 1,840 8.913 9.036 3,198 SMALL MS. ADM/MISCELLANKM]S AGENCY 00004 SMALL MSIMESS ADMIM 07/25/86 1,101,562.50 1,000,000.00 1,065,142.39 9.125 8.184 8.298 07/25/11 5,624 AVEPAGES 1,101,562.50 TOTAL INVESTMENTS and AVG. $ 58,311,178.93 60,123,256.49 57,522,801.25 58,376,339.63 6.262t 6.349% 750 03/12/1996 CITY OF RARCHO CUCANONGA PM - 4 INVESTMENT PORTFOLIO DETAILS - CASH CITY FEBRUARY 29, 1996 CASH INVESTMENT AVERAGE PURCHASE STATED ---YTM--- MATURITY DAYS NUNBER ISSUER BALANCE DATE BOOK VALUE FACE VALUE MARKET VALUE RATE 360 365 DATE TO MAT CHECK1]G/SAVINGS ACCOUNTS 00180 BANK OF ANERICA AVERAGES 765,146.67 532,801.84 2.000 1.973 2.000 Accrued Interest at Purchase 23,937.11 TOTAL CASH 03/12/1996 CITY OF RARaO CUC/NGNGA PM - 5 PORT~LIO MASTER INVESTMENT ACTIVITY BY TYPE CITY FEBRUARY 1, 1996 ' FEBRUARY 29, 1996 CASH STATED TRANSACTION PURCHASES SALES/~TURITIES TYPE INVESTMENT ! ISSUER RATE DATE OR DEPOSITS OR WITHDRAWALS BALANCE CERTIFICATES OF DEPOSIT - BANK BEGINNING BALANCE: 12,325,532.20 12,325,532.20 LOCAL AGENCY i~ESTMENT FUNDS (Honthly Summary) 00005 LOCAL AGENCY INVST FUND 5.643 00804 LOCAL AGENCY INVST FUND 5.643 SUBTOTALS and ENDING BALANCE 4,900,000.00 BEGINNINGBALANCE: 15,950,539.80 4,900,000.00 3,000,000.00 17,850,539.80 CHECKING/SAVINGS ACCO4]NTS (HontM. y Suuary) 00180 BANK OF AMERI~ BEGGINNING BALANCE: 2,028,000.00 2,044,000.00 548,801.84 532,801.84 FEDERAL AGENCY ISSUES - COUPON 00956 FEDERAL HOIIE LOAN BANK 7.140 00968 FEDERAL NGf!E LOAN HORTG. CORP. 5.695 SUBTOTALS and ENDING BALANCE 02/23/1996 02/22/1996 1,985,312.50 1,985,312.50 BEGINNING BALARCE: 2,000,000.00 26,454,665.63 26,439,978.13 TREAS~Y SECURITIES - COUPON BEGINNING BALANCE: 272,845.00 272,845.00 MORTedGE ~CKJH) SECURITIES 00071 FEDERAL HOHE LOARBANK 8.000 00203 FEDERAL NATLMTGASSN 8.500 00002 GOVERNNENT NATIONAL MORTG ASSN 8.500 00069 GOVERNMENT NATIONAL MORTG ASSN 9.000 ~TOTALS and ENDING BALANCE BEGINNING BALANCE: 02/15/96 1,201.97 02/26/96 3,811.13 02/14/96 1,248.41 02/07/96 45.78 327,028.59 0.00 6,307.29 320,721.30 SMALL BUS. AD!I,/HIS(2E~S AGENCY TOTALS BEGIHING BALANCE: $ BEGDOlING BALANCE: 1,101,562.50 1,101,562.50 NAME(S) OF APPLICANT(S) Clat,~ Jui,lper 1'3, [,td, On-Sale Gc, noral , ~1m Nd Wdle killall Uml--le~ I!l/ik,, HIre ~e'Om~ IJ~PE(S) OF LICENSE(S) fILE ~. 31~73 RE~I~ I~A~3 CO~ ~e Tamp. POMBI Applied under Sac. 24044 I""] . 3. TYPE(S) OF TRANSACTION(S) Effeclive hie: FEE LIC. 5, Name of Busineu Claim Jumper tocadon of Business-Number and Street 12499 Foothill $1vd. San ,~ernardino : S TOTAL ~' 7. Are Premises inside City Limits? ~ ~ ~ ""~ <,;'# (TempJ (PerHe) 6. If Premises Licensed, .' % Show Type of License Type 47 t N n 8. Mailing Address (if different from 51-- umber a d Street 16721 'iilli~:,.~r~ Ave,, Zrvl.~e, C..~ '...'271-~ 9. Have you ever peon convicted of a felony? 10. Have you ever violated any of the provisions of the Alcoholic , , ~' Beverage Control Actt or regulations of the Department per- [;/,A COL-porat, lO[l tainingtoffi. eAct? , R ~ C E I V E D 11. E:~loln a 'nfES"onswer to items 9 or 10 on an altachmenl which shall be deemed part of this application. 12. Applicanl agrees (o) that any manager employed in on-sale licensed premises will have all Ihe quolificollons of a licensee, and . <~ ,ha, h..,,, .o, vo a,. or cau. or p.rm,, ,o b ~a,o~ e.y of th. prov,.,o.. of th. A'caho',c "v.rog. 'Ca.trot Ac,.C E B ~ S 1996 13. STATE OF CALIFORNIA Count/'of ................... ' .................. Dale ............................ ' .Q,i ga u.~...,,,., ..i .....~ . .....~...,0 ......o. ~., .......,. ..... ....<,, .. ,. ,~.....~ ........~ ,~. o;.,, ............'.t o' Rancho Cucam0n --- .0 -. --. .......--', ....~ ,. '~. °-.0'.. -°."-'-.," ....~..'..~ ....- '~'. o.."-" ....'. ~-~o", ,,, '~-' '. ~ ...... ,~- , ....Planning Division ,~.*-~,'.-.'- CT~AI;I JUZ:PF~,.~ 13, 14. APPLICANT S,eN .ERE ._!iiJ-=-:~-,::--~::-~.~/-=--':~=-: ............................................................... ............... E~_:____Et_~_.l.~_2..,:!_~_._ita_:-._L%_,-tL~_z., ,:Fc .............................................................. APPLICATION BY TRANSFEROR 15. STATE OF CALIFORNIA County of ...................................... Date ............................. 16. Nomads) ~f, tlc. ense,e(s), ,,, ,. , )7. SignatUre(s) of Licexnsee(s) ~ 18. License Nun~be~r(s) ' " ~ ,' 't 'i ' 19. Location Number and S.,~eet City and Zip Code County 12~90 F~tJ~ll nlw~. th~ncho C~nl~n. 9173&~ ~~ ~b ~ ..... ~, ~ Not W~te Be!~ TA~ Li~ For ~fm~ Use ~ A~ched: ~ Receded notice, ~, ~ Flducla~ ~m, " ~ ............................. I .... 2 ................. COPmS ~ED ---~2~ ...... 2 ...................... . , [ ........ : .......:: ...... o. ..................o ................. s mmm ~ ~ /L~ CITY OF RANCHO CUCAMONGA STAFF REPORT DATE: March 20, 1996 TO: Mayor and Members of the City Council Jack Lam, AICP, City Manager FROM: Rick Gomez, Community Development Director SUBJECT: CONSIDERATION OF REQUEST BY RANCHO CUCAMONGA CHAMBER OF COMMERCE TO WAIVE CITY FEES IN CONJUNCTION WITH THE ANNUAL BUSINESS AND COMMUNITY EXPO RECOMMENDATION Staff recommends waiving City fees in conjunction with the annual Chamber of Commerce Business and Community Expo. BACKGROUND The City has received a request from Jenise Clary, Special Events Coordinator for the Chamber, to waive all City fees in connection with the Business and Community Expo to be held on May 17, 18 and 19 (see attached letter). The specific fees to be waived are as follows: Business Licenses Building & Safety Code Enforcement Planning Community Services Engineering TOTAL $2,760.00 / $23.00 x 120 (approximate) vendors 230.00 268.00 500.00 150.00 800.00 $ 4,780.00 (including a minimum of 4 hours/$50/hour field inspections (Temporary Use Permit, including a minimum of 4 hours/S50 hour field inspection) (Deposit Sign Permit) Stage set-up Stage set-up/Traffic Control Respectfultied, Ric.< G Conm lopment Director Attachment 17 j R,ancho Cucamonga CHAMBER OF COMMERCE .... January 10, 1996 Mr. Jack Lain, City Manager City of Rancho Cucamonga P.O. Box 807 Rar{cho Cucamonga, CA 91729 As you know, the Business and Community Expo is once again approaching. This year, the event is scheduled for May 17, 18 & 19, and will be held on the NE corner of Baseline & Milliken, in Rancho Cucamonga. The Chamber is requesting that all city fees be waived for the Expo this year. This community event truly is a joint venlrure between the City and the Chamber of Commerce, one that promotes not only the area's business climate, but the City of Rancho Cucamonga, as well. The chamber is offering 4 booths plus outside display area for large equipment to the City this year at no cost. Your assistance in this matter would be greatly appreciated. I/this proposal is agreeable with the city officials, please contact me at the Chamber as soon as possible. Si cerely, ~ nise CE1;;yn t 8280 UTICA AVENU.i SUITE I 50 - R.ANCHO CUCAMONGA, CALIFORNIA 91730 · 909 / 987-1012/~g,, CITY OF RANCHO CUCAMONGA STAFF REPORT DATE: TO: FROM: BY: SUBJECT: March 20, 1996 Mayor and Members of the City Council Jack Lam, AICP, City Manager William J. O'Neil, City Engineer Michael D. Long, Supervising Public Works Inspector APPROVAL TO APPROPRIATE $300,000.00 FROM THE FUND BALANCE OF FUND 20 TO BE PLACED IN ACCOUNT NO. 20-4532-8924, APPROPRIATE $70,000.00 FROM FUND 14 FUND BALANCE TO BE PLACED IN ACCOUNT NO. 14-4150-9507, REJECT THE BID OF THE APPARENT LOW BIDDER, TERRA CAL CONSTRUCTION, AS NON-RESPONSIVE TO THE NEEDS OF THE CITY AND AWARD AND AUTHORIZE FOR EXECUTION THE CONTRACT FOR NORTHEAST PARK AND EAST AVENUE STREET IMPROVEMENTS TO THE SECOND LOW BIDDER, VALLEY CREST LANDSCAPE, WITH A BID TOTAL OF $1,250,782.00 (BID OF $1,136,913.00 PLUS 10% CONTINGENCY) TO BE FUNDED FROM ACCOUNT NO. 47-4130- 9528 IN THE AMOUNT OF $375,782.00, FROM ACCOUNT NO. 34-4532-8924 IN THE AMOUNT OF $190,600.00, FROM ACCOUNT NO. 27-4130-9528 IN THE AMOUNT OF $214,400.00, FROM ACCOUNT NO. 20-4532-8924 IN THE AMOUNT OF $300,000.00, FROM ACCOUNT NO. 14-4150-9507 IN THE AMOUNT OF $70,000.00 AND FROM ACCOUNT NO. 10-4637-9507 IN THE AMOUNT OF $100,000.00. RECOMMENDATION: It is recommended that the City Council appropriate $300,000.00 from the fund balance of Fund 20 to be placed in Account No. 20-4532-8924, appropriate $70,000.00 from Fund 14 fund balance to be placed in Account No. 14-4150-9507, reject the bid of the apparent low bidder, Terra Cal Construction, as non-responsive to the needs of the City and award and authorize for execution the contract for Northeast Park and East Avenue Street Improvements to the second low bidder, Valley Crest Landscape, with a bid total of $1,250,782.00 ( bid of $1,136,913.00 plus 10% contingency) to be funded from Account No. 47-4130-9528 in the amount of $375,782.00, from Account No. 34- 4532-8924 in the amount of $190,600.00, from Account No. 27-4130-9528 in the amount of $214,400.00, from Account No. 20-4532-8924 in the amount of $300,000.00 to be loaned from General Fund to be repaid in the future, from Account No. 14-4150-9507 in the amount of $70,000.00 and from Account No. 10-4637-9507 in the amount of $100,000.00. CITY COUNCIL STAFF REPORT NORTHEAST PARK March 20, 1996 Page 2 BACKGROUND/ANALYSIS: Per previous Council action, bids were solicited and opened at 2:00 PM on March 5, 1996. The apparent low bidder, Terra Cal Construction, was found to have numerous mistakes in their proposal and has asked to be relieved from their bid pursuant to Chapter 5 of the Public Contracts Code. The second low bidder, Valley Crest Landscape, has been evaluated and found to meet the requirements of the "Notice Inviting Bids". Additionally, it has been .determined that the unimproved portion of East Avenue Street Improvements qualify for AQMD funds; therefore, $70,000 is being appropriated from Fund 14, fund balance to cover costs for the improvements. Respectfully submitted, William J O"Neil City Engineer WJO:MDL:dlw Attachment 0 ~0~000000000000000000000000~0000000~00 ~000000000000000000000000000000000~00 z LLI LU 0 n ..... Z'._ILU' O,,~n.' 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D,~dd~ddddd~d~ddd~ddd~d~dNddd~Ndddd~d _rn 0 ~ .c_ ~ o O -~ ,o n 0 o~:c,(.D ,~ oo aa.l-u_~0E,~ m ~ >1- d d ~888~888~8~ooooooooooooooooooooo~-oo~ooo ............ ~qqqqqqqqqqqqqqq~qqqq~q~hqqq O~OO~N~O~N~O00000OO~O~O~O0~O~O00~O~ ~OOOOOOO~O~NOOOOO~OOOOOOOOOOOOOOON~OO~OOO C~O0~O~~O0~O000000000~O0000~O~O00 E d~dddddddddddd~dd~d~ddddN~d~d~dd~dddd ~NNO~O~OO~O~N~~O~~O~O~ON~ C 0 00 00~ O0 ~ ~_~ ~ ~oo ooo~o~ ~_~ -- ~ mo ~ ~ c~ .,-. or~ u. O~ co o~ -~ o w .---c~ '~ 9 >-z,-o - - oF ) ~oc0 o.~ - .) ~.~ o o.o LU 'c o~:a ~1- w z ~OOO.~,~ ~u u u ~o '~'~'~ e'c: a~ ucO B'c ~_m~,Obrn:~ ,.,000 s~o,,.,o,,,_oo.~ ,-0 .,:- w~oo S o o°'°E c c c wf_ o~s~'~t~ c c w = u .... ~a. nn~ m ~ ~ O0'F_.__~._, (1){1)3, , ¢~0--~c00~0 *-,a,~a..i-,,00E.~aoo ~Ed CITY OF RANCHO CUCAMONGA STAFF REPORT DATE: TO: FROM: BY: SUBJECT: March 20, 1996 Mayor and Members of the City Council Jack Lam, AICP, City Manager Brad Buller, City Planner Alan Warren, AICP, Associate Planner APPROVAL TO EXECUTE A $22,500 INCREASE TO THE PROFESSIONAL SERVICES AGREEMENT WITH ENVICOM CORPORATION FOR THE PREPARATION OF AN ENVIRONMENTAL IMPACT REPORT (TO BE FUNDED FROM DEVELOPER DEPOSIT THROUGH ACCOUNT NO. 01-4333-6035) FOR GENERAL PLAN AMENDMENT 95-03A AND INDUSTRIAL SPECIFIC PLAN AMENDMENT 95-04, WITHIN THE AREA BORDERED BY 6TH STREET, ARCHIBALD AVENUE, 4TH STREET AND THE CUCAMONGA CREEK CHANNEL RECOMMENDATION Staff recommends that the City Council grant, by minute action, this award and execute the amendment to the previously approved Professional Services Agreement. BACKGROUND/ANALYSIS In September 1995, the City Council approved the execution of an $80,000 contract with Envicom Corporation to develop an Environmental Impact Report (EIR) for GPA 95-03A and the accompanying single family housing tract was filed for the development of 514 single family homes within Subarea 16, Industrial Area Specific Plan (IASP), just west of Archibald Avenue and north of 4th Street. Since the contract approval, work has progressed and the Environmental Impact Report draft is nearly ready for public review. Because of further environmental investigation and applicant changes to the project, numerous adjustments to the scope of work have occurred resulting in additional work for the consultants. These changes have amounted to just over $10,000 above the original City Council amount and has been approved by City staff following existing City policies. All of the additional costs have been borne by the applicant, Cucamonga Cornerpointe LLC. The applicant has again decided to change the tract design necessitating additional changes to the Environmental Impact Report. The change involves dropping the small lot subdivision request for a conventional subdivision as presently provided for in the City' s Development Code. The estimated additional cost to revise the report (at this late stage in the Environmental Impact Report development) is $12,050.00. This cost covers the added work to ensure the document reflects the CITY COUNCIL STAFF REPORT EIR March 20, 1996 Page 2 latest specifics of the revised tract design. In addition, the consultant, staff and applicant believe the Environmental Impact Report should include a study of the electromagnetic issues as they apply to residential development, which is also included in this amendment. This brings the accumulated amended cost to more than $20,000 beyond the original approval, and therefore necessitating City Council approval. Again, Cucamonga Cornerpointe LLC has agreed to provide funds for the additional amount. The revised tract design calls for just more than 350 single family dwelling units. CONCLUSION For the stated reasons, staff recommends approval of the amendment to the Professional Services Agreement with Envicom Corporation. Respectfully submitted, City Planner BB:AW:mlg CITY OF RANCHO CUCAMONGA STAFF REPORT DATE: TO: FROM: BY: SUBJECT: March 20, 1996 Mayor and Members of the City Council Jack Lam, AICP, City Manager William J. O'Neil, City Engineer Linda Beck, Jr. Engineer ACCEPTANCE OF IMPROVEMENTS, RELEASE OF BONDS AND NOTICE OF COMPLETION FOR TRACT 14192, LOCATED SOUTH OF NINETEENTH STREET, BETWEEN HELLMAN AVENUE AND AMETHYST STREET RECOM/VIENDATION T~e r~quired street improvements for Tract 14192 have been completed in an acceptable manner and it is recommended that City Council accept said improvements, accept the Maintenance Guarantee Bond in the amount of $25,000.00, authorize the City Engineer to file a Notice of Completion and authorize the City Clerk to release the Faithful Performance Bond in the amount of $250,000.00. BACKGROUND/ANALYSIS As a condition of approval of completion of Tract 14192, located south of Nineteenth Street, between Heliman Avenue and Amethyst Street, the developer, Hix Development Corporation, was required to complete various improvements associated with the Tract. They have submitted a Maintenance Guarantee Bond 229987S. Therefore, it is recommended that City Council release the existing agreements and bonds as follows: Developer: Hix Development corporation 437 South Cataract Avenue, Suite 3 San Dimas, CA 91773 Accept: Maintenance Guarantee Bond No. 229987S $25,000.00 Release: Agreement and Faithful Performance Bond No. 229987S $250,000.00 Respectfully submitted, William City Engineer WJO:LRB:dlw Attachment A RESOLUTION OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ACCEPTING THE PUBLIC IMPROVEMENTS FOR TRACT 14192, LOCATED SOUTH OF NINETEENTH STREET, BETWEEN HELLMAN AVENUE AND AMETHYST STREET AND AUTHORIZING THE FILING OF A NOTICE OF COMPLETION FOR THE WORK WHEREAS, the construction of public improvements for Tract 14192 have been completed to the satisfaction of the City Engineer; and WHEREAS, a Notice of Completion is required to be filed, certifying the work complete. NOW, THEREFORE, the City Council of the City of Rancho Cucamonga hereby resolves, that the work is hereby accepted and the City Engineer is authorized to sign and file a Notice of Completion with the County Recorder of San Bemardino County. CITY OF RANCHO CUCAMONGA STAFF REPORT DATE: March 20, 1996 TO: Mayor and Members of the City Council Jack Lam, AICP, City Manager FROM: William J. O~eil, City Engineer By: Michael D. Long, Supervising Public Works Inspector SUBJECT: ACCEPT THE TRAFFIC SIGNAL AND SAFETY LIGHTING AT THE INTERSECTION OF ARCHIBALD AVENUE AND EIGHTH STREET PROJECT, CONTRACT NO. 94-082, AS COMPLETE, RELEASE THE BONDS AND AUTHORIZE THE CITY ENGINEER TO FILE A NOTICE OF COMPLETION AND APPROVE THE FINAL CONTRACT AMOUNT OF $103,800.00 RECOMMENDATION: It is recommended that City Council accept the Traffic Signal amd Safety Lighting at the intersection of Archibald Avenue and Eighth Street project, Contract No. 94-082, as complete, authorize the City Engineer to file a "Notice of Completion, and retain the Faithful Performance in the amount of $103,800.00 to be used as the Maintenance Bond and authorize the release of the Labor and Materials Bond in the amount of $103,800.00 six months after the recordation of said notice if no claims have been received. Also, authorize the release of the retention in the amount of $5,190.00, 35 days aRer the approval of the final contract amount of 103,800.00. BACKGROUND/ANALYSIS: The subject project has been completed in accordance with the approved plans and specifications and to the satisfaction of the City Engineer. The final contract amount, based on project documentation, is $103,800.00, which includes no contract change orders. The original amount approved by Council was $103,800.00, and the revised amount approved by Council is $103,800.00. Respectfully submitted, William J OqXleil City Engineer WJO:MDL:dlw Attachment A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ACCEPTING THE PUBLIC IMPROVEMENTS FOR TRAFFIC SIGNAL AND SAFETY LIGHTING AT THE INTERSECTION OF ARCHIBALD AVENUE AND EIGHTH STREET AND AUTHORIZING THE FILING OF A NOTICE OF COMPLETION FOR THE WORK WHEREAS, the construction of public improvements for Traffic Signal and Safety Lighting at the Intersection of Archibald Avenue and Eighth Street have been completed to the satisfaction of the City Engineer; and WHEREAS, a Notice of Completion is required to be filed, certifying the work complete. NOW, THEREFORE, the City Council of the City of Rancho Cucamonga hereby resolves, that the work is hereby accepted and the City Engineer is authorized to sign and file a ~'No'tice of Completion with the County Recorder of San Bemardino County. CITY OF RANCHO CUCAMONGA STAFF REPORT DATE: TO: FROM: BY: SUBJECT: March 20, 1996 Mayor and Members of the City Council Jack Lam, AICP, City Manager William J. O'Neil, City Engineer Michael D. Long, Supervising Public Works Inspector ACCEPT THE BIKE LOCKERS AND RACKS PROJECT, CONTRACT NO. 95-015, AS COMPLETE, RELEASE THE BONDS AND AUTHORIZE THE CITY ENGINEER TO FILE A NOTICE OF COMPLETION AND APPROVE THE FINAL CONTRACT AMOUNT OF $17,850.00 RECOMMENDATION: It is recommended that City Council accept the Bike Lockers and Racks project, Contract No. 95-015, as complete, authorize the City Engineer to file a "Notice of Completion, and retain the Faithful Performance in the amount of $15,875.00 to be used as the Maintenance Bond and authorize the release of the Labor and Materials Bond in the amount of $ 15,875.00 six months after the recordation of said notice if no claims have been received. Also, authorize the release of the retention in the amount of $1,845.00, 35 days after the approval of the final contract amount of $17,850.00. BACKGROUND/ANALYSIS: The subject project has been completed in accordance with the approved plans and specifications and to the satisfaction of the City Engineer. The final contract amount, based on project documentation, is $17,850.00, which includes one (1) contract change order in the amount of $1,975.00 for additional cost of lockers. The original amount approved by Council was $17,462.50, and the revised amount approved by Council is $17,850.00. Bike lockers were placed at the Corporate Yard and bike racks were placed at the Metrolink Station. Respectfully submitted, William J O'Neil City Engineer WJO:ML:dlw RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ACCEPTING THE PUBLIC IMPROVEMENTS FOR BIKE LOCKERS AND RACKS PROJECT AND AUTHORIZING THE FILING OF A NOTICE OF COMPLETION FOR THE WORK WHEREAS, the construction of public improvements for Bike Lockers and Racks has been completed to the satisfaction of the City Engineer; and WHEREAS, a Notice of Completion is required to be filed, certifying the work complete. NOW, THEREFORE, the City Council of the City of Rancho Cucamonga hereby resolves, that the work is hereby accepted and the City Engineer is authorized to sign and file a Notice of Completion with the County Recorder of San Bemardino County. CITY OF RANCHO CUCAMONGA STAFF REPORT DATE: March 20, 1996 TO: Mayor and Members of the City Council Jack Lam, AICP, City Manager FROM: William J. O?qeil, City Engineer BY: Michael D. Long, Supervising Public Works Inspector SUBJECT: ACCEPT THE 1994/1995 FY PAVEMENT REHABILITATION PROGRAM PHASE II PROJECT, VARIOUS LOCATIONS THROUGHOUT THE CITY, CONTRACT NO. 95- 021, AS COMPLETE, RELEASE THE BONDS AND AUTHORIZE THE CITY ENGINEER TO FILE A NOTICE OF COMPLETION AND APPROVE THE FINAL CONTRACT AMOUNT OF $544,791.64 RECOMMENDATION: It is recommended that City Council accept the 1994/1995 FY Pavement Rehabilitation Program Phase II project, Contract No., as complete, authorize the City Engineer to file a "Notice of Completion, and retain the Faithful Performance in the amount of $505,385.00 to be used as the Maintenance Bond and authorize the release of the Labor and Materials Bond in the amount of $505,385.00 six months after the recordation of said notice if no claims have been received. Also, authorize the release of the retention in the amount of $27,239.58, 35 days after the approval of the final contract amount of $544,791.64. BACKGROUND/ANALYSIS: The subject project has been completed in accordance with the approved plans and specifications and to the satisfaction of the City Engineer. The final contract amount, based on project documentation, is $544,791.64, which includes no contract change orders. The original amount approved by Council was $555,923.50. Respect~m~/~ William J O'Neil City Engineer WJO:MDL:dlw Attachment RESOLUTION NO. (~ / ~).,~ ~' A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ACCEPTING THE PUBLIC IMPROVEMENTS FOR 1994/1995 FY PAVEMENT REHABILITATION PROGRAM PHASE II AND AUTHORIZING THE FILING OF A NOTICE OF COMPLETION FOR THE WORK WHEREAS, the construction of public improvements for 1994/1995 FY Pavement Rehabilitation Program Phase II Project has been completed to the satisfaction of the City Engineer; and WHEREAS, a Notice of Completion is required to be filed, certifying the work complete. NOW, THEREFORE, the City Council of the City of Rancho Cucamonga hereby resolves, that the work is hereby accepted and the City Engineer is authorized to sign and file a No. tic¢ of completion with the county Recorder of San Bernardino County. CITY OF RANCHO CUCAMONGA STAFF REPORT DATE: TO: FROM: BY: SUBJECT: March 13, 1996 Mayor and Members of the City Council Jack Lam, AICP, City Manager Rick Gomez, Community Development Director W. Joe O'Neil, City Engineer CONSIDERATION OF THE ROUTE 30 AD HOC TASK FORCE RECOMMENDATION FOR FREEWAY INTERCHANGES Recommendation The City Council approve the attached Resolution No. 96-*'~adopting the construction of the five Route 30 Interchanges (Carnelian, Archibald, Haven, Milliken, and Day Creek) with appropriate mitigation measures for each interchange. Analysis Staff is providing this Staff Report in the City Council's March 20, 1996 agenda packet prior to the Route 30 Task Force meeting to be held March 19, 1996. Staff has included a copy of the attached Resolution for the March 19, 1996 Route 30 Task Force's review and recommendation. Staff will also provide a written report of the March 19, 1996 Route 30 Task Force meeting to the City Council the night of the March 20, 1996 City Council meeting. Respectfully Submitted, - / Rick G m~,g/' O Z Community Development Director Attachment: Resolution No. 96-'~'~* RESOLUTION NO. 96- (:~._~ (.~ RESOLUTION OF THE CITY COUNCIL, OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ADOPTING THE CONSTRUCTION OF THE FIVE ROUTE 30 INTERCHANGES (CARNELIAN, ARCHIBALD, HAVEN, MILLIKEN, AND DAY CREEK) WITH APPROPRIATE MITIGATION MEASURES FOR EACH INTERCHANGE WHEREAS, it is the desire of the City to encourage an orderly and planned system of growth throughout the City and City's sphere of influence; and WHEREAS, a comprehensive General Plan was adopted to provide for such a system of growth; and WHEREAS, the five interchanges named above provide for the appropriate circulation for the growth of the City in accordance with the adopted General Plan for the City; and WHEREAS, the City's Route 30 Ad Hoc Task Force have conducted exhaustive and detailed review of the five interchanges and their consensus was to recommend all five interchanges; and NOW, THEREFORE, BE IT RESOLVED, that the City Council of the City of Rancho Cucamonga, does hereby approve of the construction of the five interchanges named above. PASSED, APPROVED, AND ADOPTED this 20th day of March, 1996. AYES: NOES: ABSENT: ATTEST: William J. Alexander, Mayor Debra J. Adams, CMC, City Clerk RESOLUTION NO. 96-036 RESOLUTION OF THE CITY COUNCIL, OF THE CITY OF RANCHO CUCAMONGA, CALIFORNIA, ADOPTING THE CONSTRUCTION OF THE FIVE ROUTE 30 INTERCHANGES (CARNELIAN, ARCHIBALD, HAVEN, MILLIKEN, AND DAY CREEK) WITH APPROPRIATE MITIGATION MEASURES FOR EACH INTERCHANGE WHEREAS, it is the desire of the City to encourage an orderly and planned system of growth throughout the City and City's sphere of influence; and WHEREAS, a comprehensive General Plan was adopted to provide for such a system of growth; and WHEREAS, the five interchanges named above provide for the appropriate circulation for the growth of the City in accordance with the adopted General Plan for the City; and WHEREAS, the City's Route 30 Ad Hoc Task Force have has conducted cxhaustivc and dctailc, d a thorough review of the five interchanges and their consensus was is to recommend all five interchanges; and NOW, THEREFORE, BE IT RESOLVED, that the City Council of the City of Rancho Cucamonga, does hereby approve of the construction of the five interchanges named above. PASSED, APPROVED, AND ADOPTED this 20th day of March, 1996. AYES: NOES: ABSENT: ATTEST: William J. Alexander, Mayor Debra J. Adams, CMC, City Clerk Resolution No. 96-036 Page 2 I, DEBRA J. ADAMS, CITY CLERK of the City of Rancho Cucamonga, Califomia, do hereby certify that the foregoing Resolution was duly passed, approved, and adopted by the City Council of the City of Rancho Cucamonga, California, at a regular meeting of said City Council held on the 20th day of March, 1996. Executed this 21 st day of March, 1996, at Rancho Cucamonga, California. Debra J. Adams, CMC, City Clerk ECONOMIC DEVELOPMENT STRATEGIC PLAN- FOR RANCHO CUCAMONGA, CALIFORNIA Prepared for: RANCHO CUCAMONGA REDEVELOPMENT AGENCY Presented: JANUARY 1996 TABLE OF CONTENTS PAGE I. STRATEGIC PLAN PROCESS AND ORGANIZATION Process and Organization of the Strategic Plan II. COMPETITIVE ASSESSMENT SUMMARY A Summary of the Competitive Assessment of Rancho Cucamonga III. STRATEGIES Brand Management City-based Strategies Community-based Strategies 3 11 12 32 I. STRATEGIC PLAN PROCESS AND ORGANIZATION PROCESS AND ORGANIZATION OF THE ECONOMIC DEVELOPMENT STRATEGIC PLAN The Economic Development Strategic Plan is the culmination of six months of critical analysis and research related to economic development in Rancho Cucamonga. The plan is the result of a building block process that included the following components: Extensive Fieldwork Interviews with Local Employers and Community Stakeholders. PHH Fantus Consulting performed more than forty interviews with local businesses, business leaders and elected officials to gain their input and insight into the dynamics of the local business and political environment. These interviews were processed along with PHH Fantus Consulting proprietary data and analysis to provide Rancho Cucamonga with an unbiased site selector s perspective. A Competitive Assessment of Rancho Cucamonga, California. The resulting product of the fieldwork and stakeholder interviews, the competitive assessment provides an analysis of Rancho Cucamonga's strengths, weaknesses and opportunities and threats for economic development. The assessment includes a base analysis of the regional economy and identifies Rancho Cucamonga's critical success factors for economic development. A Target Business Cluster Analysis. Utilizing the results of the competitive assessment and PHH Fantus proprietary software and analysis, several clusters of investment opportunities were identified for the Redevelopment Agency to proactively pursue in its economic development attraction efforts. These sectors or 'clusters' of business investment exhibit growth trends in the Southern California region, are linked to the existing base of economic activity in the Inland Empire and are desirable in terms of fit with the general business environment, quality of life and desired future of Rancho Cucamonga's leadership. Based on the above steps, PHH Fantus has developed a strategic approach for Rancho Cucamonga to further develop and focus economic development initiatives and programs. Recommended strategies center on the Account Management and Brand Management concepts. PHH Fantus Consulting recommends an Account Management approach in attracting and retaining business investment. Our experience indicates this is the best method for interacting with existing businesses as well as prospects, and can be established based on existing efforts and resources. Retention of existing business should continue to be a fundamental objective of the economic development effort, especially as retention of jobs and investment provided by firms already established in the community is not nearly so problematic as business attraction. Rancho Cucamonga Redevelopment Agency January 1996 PHH FANTUS CONSULTING Additionally, Rancho Cucamonga's competitive assets make the Brand Management method of market positioning possible. Rancho Cucamonga is one of a select number of communities capable of taking full advantage of this approach. The recommended strategies in this report directly or indirectly support brand management for Rancho Cucamonga. Together, these elements compose the following strategic plan and strategic initiative recommendations. These initiatives are policy options that will help improve the city's economic development opportunities and competitiveness. Rancho Cucamonga Redevelopment Agency January 1996 2 PHH FANTUS CONSULTING II. COMPETITIVE ASSESSMENT SUMMARY A SUMMARY OF THE COMPETITIVE ASSESSMENT OF RANCHO CUCAMONGA The purpose of the Competitive Assessment is to gain an objective understanding and analysis of Rancho Cucamonga's assets and liabilities as a location for business investment. This process was done in terms of the corporate site location decision- making process and the understanding that economic development is important to Rancho Cucamonga's future and maintenance of the community's strong quality of life. It is important to note that Rancho Cucamonga is evaluated as a part of San Bernardino County (since it is easiest to compare regions of the country by county because of the way the Federal Government compiles economic and demographic data). In efforts to date, the city has done well to establish an identity within the surrounding business community. The next step will be to establish the same favorable image through publicizing the community's attributes to a wider audience. While the San Bernardino County statistics are not necessarily a deterrent to new business development, Rancho Cucamonga's unique attributes may not become known by looking only at the county level. As a result, it will be important for Rancho Cucamonga to further distinguish itself within San Bernardino County and the Inland Empire Region to the regional and even national business communities as a way of proactively determining future economic development. One step in this direction is to gain an understanding of how the community differs from its local and regional neighbors, and how it will be viewed by expanding and relocating firms. The Strategy section of this report will address the means by which to accomplish the above goal. Business Location Strategy Companies are changing the way they approach location decisions. This change is the result of increasing pressures from domestic and international competitors, shifts in where customers are located and what they buy, new technologies and changes in political and economic structures. Companies are locating in areas (including the Inland Empire) that help them control costs, improve product quality, maintain flexibility, reduce time to market, re-define corporate culture and find new ways to add value for customers and stakeholders. These trends have reduced the average location search time by 50% over the last ten years, making it more critical to attract the attention of prospects early in the process. In deciding to relocate or expand an operation, business decision-makers are seeking to minimize risk and maximize opportunities. Thus, rather than being a process of site- selection, business location decisions typically involve a site elimination process. There are three primary stages in the typical business location process strategy: 1. Macro search area definition (All US, West of Rockies, Pacific Time Zone, etc.) Rancho Cucamonga Redevelopment Agency January 1996 PHH FANTUS CONSULTING 2. Sequential elimination of locations (countries, regions, states, MSAs, cities, etc.) that do not meet project parameters 3. Attempt to maximize opportunities through in-depth comparison of finalist locations INDUSTRIAL AND SERVICE LOCATION EXPANSION/SELECTION METHODOLOGY Initial Community Screening Typically Five to Eight Communities · /Labor market fathom,/Business Climate -Availability ~f Infrastructure -Quality -/Quality of Ufe -Labor/Management Relations Defining the Initial Search Area The initial search area is typically selected based on the market that the operation is designed to serve. However, for many projects (involving office operations for example) firms are keeping their initial options open, and are not just focusing on one geographic region of the country. New technologies, improving infrastructure and other factors are allowing them to consider a much wider range of options, both nationally and internationally. Elimination The majority of locations within the defined search area are eliminated during this second phase of the process. The firm sets minimum standards of compliance for its project given established priorities and sequentially eliminates all locations that do not meet these standards. Information for this phase typically represents area average comparisons and comes from publicly available sources. A firm may retain certain locations that fail to meet minimum requirements based on exceptional areas of strength and opportunity (e.g., Interstate highway access), or for project specific reasons. Often, a state or local area is eliminated from a firm's site-selection process before the area knew it was even being considered. Rancho Cucamonga Redevelopment Agency January '1996 4 PHH FANTUS CONSULTING Most factors are evaluated throughout the process, with an increasing degree of detail and rigor applied to each as the process moves forward. During the early elimination stages a location may be cut due to 'red flags' at either the state or local level. Red flags are factors which are so out of line with the competition that the location is deemed riskier or unacceptable, dramatically reducing the likelihood that the location will become a finalist in the search. The task becomes a fine tuning process as the elimination stage progresses. Maximization Once the elimination stage has narrowed initial considerations down to a handful of viable options, the firm attempts to maximize opportunities among these finalists. No location is perfect, but it is highly likely that the firm's new operation will be successful in any of the finalist communities. This stage involves very intense scrutiny of a handful of locations including: · Cost modeling given actual site options in each community · Coordinated field visits in each community to meet with existing business operations, to verify findings, and to gain insight into the community · Interaction with the state and local economic development and political leaders to gather information, assess the community's interest and conduct negotiations Implications for Municipal Economic Development · Cities, other units of local government and their Redevelopment Agencies must operate in a business environment largely established by their respective states. State-based factors can serve to eliminate communities from further consideration, and this has been particularly true for California. Still, local efforts are vital in competition against other regional communities not only to attract, but retain business investment. · Some out-of-state prospect firms will screen given states out of the search process based on blanket criteria such as right-to-work laws, access to markets or even time zone, for example. · Economic development entities (States, cities, counties, semipublic organizations and utilities) usually target those industries for which they are best suited so that they can market their unique advantages to these industries before the elimination process begins. · State and local economic development efforts must be well-coordinated, since these efforts depend on one another to be successful. The California Trade and Commerce Agency has significantly improved outreach to local-level economic development groups over the last few years. · Local factors are most critical at the maximization stage (see above) in which specific sites are evaluated. Rancho Cucamonga Redevelopment Agency January 1996 5 PHH FANTUS CONSULTING Base and Trend Analysis Economic base statistics are analyzed by most expanding and relocating companies when making their location decisions at the sub-County level; Rancho Cucamonga's demographic profile suggests that the community is a desirable place to live and work, and that the community can set itself apart from other attractive communities within the Inland Empire and San Bernardino County. The analysis of the Rancho Cucamonga area reflects several fundamental economic base factors affecting its competitiveness in the economic development marketplace. Supporting data is provided in the Competitiveness Assessment. Broadly, these factors include: Rancho Cucamonga's growth stems from its proximity and accessibility to Greater Los Angeles, good infrastructure and access to a large labor base and sizable local economy. The city is evaluated in the course of the corporate site location process first as part of the larger metro area, the Inland Empire or San Bernardino County, While the region as a whole has declined since 1990, prior to a recent firming of economic activity, the Inland Empire has exhibited solid growth through the period, and much of that business growth has been the result of the movement out of Los Angeles and Orange Counties. Many businesses in greater Los Angeles have been willing to move either to the Inland Empire or out of state, particularly to Southern California's neighboring states, Arizona and Nevada, though this flow has slowed as California's economy recovers and the state has undertaken some regulatory reforms. Rancho Cucamonga is wealthier (per average household income) than the Inland Empire as a region, San Bernardino County as a whole, the Los Angeles PMSA, and the State of California. This bodes well for the local business base since a healthy business base increases attractiveness of any community for added business investment, Rancho Cucamonga residents are better educated (in terms of educational attainment levels) than the region and county as a whole, and are on par with the Los Angeles PMSA, and the state as a whole. Rancho Cucamonga Redevelopment Agency January 1996 6 PHH FANTUS CONSULTING The community has more of its population proportionately employed in white collar and administrative support positions than the region, county, Los Angeles PMSA and the state of California. This contributes to establishment of a upscale image, compared to regional communities more concentrated in blue collar occupations and therefore less diversified in their economic base. Rancho Cucamonga stands to benefit from the continuing trend of economic activity and business investment entering the Inland Empire. This flow has been driven by cost and access advantages, and sometimes by quality of life factors as well. Critical Success Factors -Assessment Upon review of the field interviews and the economic base analysis, PHH Fantus Consulting determined that Rancho Cucamonga's Critical Success Factors (CSF) for economic development revolve around four components related to the economic development process. These areas include labor market and related labor issues, business climate/image, infrastructure, and Quality of Life. Other communities may have additional CSFs, such as site availability, in cases where there are serious shortcomings and/or concerns. The following critical success factors are evaluated for Rancho Cucamonga: Economic Development Effort -- defines the service aspect of the product offering. For potential new customers, it builds an impression regarding a Iocation's capabilities and desire to respond to legitimate needs. Rancho Cucamonga's economic development effort is carried by the Redevelopment Agency, with the Chamber of Commerce playing a secondary role. One of Rancho Cucamonga's challenges is to strengthen its identity as a quality location within the business and economic development community while benefiting from Southern California's strengths and overall growth as much as possible. To date, the array of initiatives and programs promoted by the City and RDA is impressive compared with the typical scope of efforts at the local level both within California and nationally. Image -- a measure of product perceptions, often just as important as the product's actual attributes. A product whose benefits and advantages are understood and recognized by the market has a significant advantage over one that has no "identity" and is unknown. Image is one key factor through which Rancho Cucamonga can seize the opportunity to establish a positive - even locally dominant - position in the marketplace. Rancho Cucamonga Redevelopment Agency January 1996 PHH FANTUS CONSULTING RANCHO CUCAMONGA Incentives Image Economic /' '~ Economic Development _/' ,,,,--~-_,_ Bane ," \ '\4 / / ',, . ' ' \',,3 ", i ,,/ , , ~ i \ Business i . \ I / Infraslructure LEIEID 0 1 lAyerage 3 4 F. xc~nt Infrastructure -- physical attributes which form the underlying foundation to support local and regional systems and growth. In economic development terms, infrastructure consists of utilities, communications networks and transportation systems. A strong infrastructure system is needed to maintain a suitable operating environment to attract and retain business activity, and is key to the site selection process. Rancho Cucamonga's infrastructure was developed relatively recently, so physical deterioration is not a problem; proximity to Interstate highways and a commercial air facility are significant site selection advantages for the city. Provision of appropriate infrastructure is a strong point of Rancho Cucamonga's economic development effort to date. Labor Market -- consists of labor availability, labor cost, labor - management relations and the workforce skill base. Rancho Cucamonga's proximity to a large workforce and adequate skill availability give it an above average labor market assessment; interviewed employers had no serious labor force constraints at present. Business Climate -- incorporates the operating conditions and environment that are established and controlled by state and local governments. The factors comprising business climate include taxes, incentives, and the regulatory environment. Taxes are not usually the driving factor in a multi-state search, but are perceived as defining a Iocale's amenity toward business. Rancho Cucamonga has limits to its influence over business climate, which is heavily influenced by state-controlled factors. Nevertheless, the city has managed to establish a responsive economic development effort through Redevelopment Agency activity, and by streamlining the development review process. The city's business climate rating is modest by national standards, but quite good for Southern California. Incentives -- offerings aimed at business that are designed to encourage prospects to make the determination to locate in a particular area. Incentives are not normally a primary driver of a project but can help avoid elimination (as site selection is a process of elimination) and finalizing the location decision. Unlike many other states, most of the incentives in California are negotiated on a local level. However, the Redevelopment Agency mechanism for providing various incentives such as infrastructure improvement, as has been the policy in Rancho Cucamonga, is a significant competitive asset given the absence of other major state incentives. Our summary rating of the CSFs for Rancho Cucamonga is depicted graphically, opposite. The Business Climate and Incentive factors are heavily influenced, and Image to a lesser extent, by State qualities. In Rancho Cucamonga's case, the rating for these three factors is held down by mediocre State performance. Quality of Life, Labor Market and Economic Base factors are affected by area conditions, so are only partially under local influence. Infrastructure, Image and Economic Development Effort factors are most susceptible to city initiatives; image takes some time to influence and change. These control and timeframe characteristics are charted on the following page. Rancho Cucamonga Redevelopmerit Agency January 1996 PHH FANTUS CONSULTING 8 Critical Success Factors: Timeframe, Degree of Local Control Quality of Life Labor Market ,"ture i (primarily ·: ~ure) c Development :)NCity) Business Climate Image Economic Base TARGET BUSINESS CLUSTER ANALYSIS Industry cluster analysis involves examining the economic relationships among industrial sectors. An industry cluster is a group of companies in industries that are related in one of three ways: Buyers and Suppliers - the most common relationship Competitors - producers of same or similar goods and/or services, usually firms in the same or similar industries Shared Resources - companies which rely on the same location- specific resources ( such as labor, raw materials) In cluster analysis, existing clusters in a given locale are examined, since clusters tend to concentrate geographically, and local economic factors reviewed to see if: 1. Existing clusters or industries can be expanded 2. New clusters could form, particularly over the long term (10 years or more) Cluster analysis provides a method of determining local competitive advantage - which in turn is crucial in attracting investment, be it through attraction of firms or expansions into the area. Given the tremendous size of the Southern California economy, the first factor listed above applies very strongly to Rancho Cucamonga. Rancho Cucamonga Redevelopment Agency January 1996 9 PHH FANTUS CONSULTING 111. ST~'I'EGtES "Clusters" are defined as groups of diverse industries that source materials, transfer technology and purchase from each other, forming the industrial base of an area. Capitalizing on these relationships improves the effectiveness of attraction and retention strategies by building on industry concentrations. Industries within a cluster do not always grow at the same rate of have identical critical location characteristics, so the component industries within clusters were evaluated individually and detailed results presented in the Target Business Cluster Analysis Report. Rancho Cucamonga has undertaken efforts to support a diversified economy including better-paying jobs which are often found in manufacturing. To achieve this goal, economic development efforts should include the manufacturing and white collar sectors of the economy, in addition to retail. Rancho Cucamonga is now positioned to actively and effectively target several clusters and need not restrict itself to one particular economic niche. Some business clusters with a good fit to the city's attributes, including food processing, and metalworking, have already made high profile location announcements with respect to the city. These are examples of regional economic growth migrating to the Inland Empire. Clusters such as printing, aircraft and parts, and plastics have had a large presence in Southern California for years, but moderate size operations in particular can benefit more than ever from Rancho Cucamonga's combination of access and regional cost advantages. Active target marketing can communicate the city's advantages to businesses comprising the medical manufacturing, instrumentation, electronics and white collar clusters. All of these can be proactively attracted to the community with the appropriately refined marketing approach. The following section introduces the brand management marketing concept and recommends related strategies. Rancho Cucamonga Redevelopment Agency January 1996 10 PHH FANTUS CONSULTING III. STRATEGIES STRATEGY FRAMEWORK The culmination of the foregoing analysis is the development of strategies to address the weaknesses and threats identified in the assessment process, as well as identify ways in which the target business clusters can be reached through a proactive marketing campaign through an overarching brand management framework. Our suggested strategies to address those issues follow. The strategies are divided into city-based and community wide categories. The former are suggestions that can be carried out by the city and RDA, and the latter are to be conducted by the city as the catalyst in the involvement of external community organizations. Over the past 12 to 18 months in particular, Rancho Cucamonga has added several economic development initiatives, including activities we normally recommend. Many communities we observe, particularly in-state, have been nowhere near so active. These activities are referred to in the following discussion and have provided a solid local foundation to support focused, proactive marketing strategies. The brand-building approach we recommend is not only sound, but provides a means of reinforcing a positive Rancho Cucamonga image for business that matches the community's strongly positive self-image. BRAND MANAGEMENT In order for Rancho Cucamonga to take full advantage of its competitive economic development strengths, most effectively establish itself as a desirable community for business investment, and get full leverage from the city and Redevelopment Agency economic development efforts to date, a brand management approach is recommended. The economic development marketplace has literally thousands of locations (suppliers) competing largely on price for a relatively small universe of customers. By establishing what amounts to a 'brand image' for itself, Rancho Cucamonga can establish a discrete position in the marketplaces in which it competes. Brand management in economic development is similar to that practiced in the business world, in which a 'brand' is established and associated with positive attributes in the minds of those in a target market. Rancho Cucamonga can build on competitive assets to establish its brand identity among a target market, in this case the business community, and targeted sectors within the business community. The brand approach is not only applicable to firms selling products and services, but can be used by state and local economic development entities - provided they posses a positive general image. First, the community must posses or establish a favorable identity - that is, be seen as an attractive place to live, work and run a business operation. Rancho Cucamonga Redevelopmerit Agency January 1996 11 PHH FANTUS CONSULTING Rancho Cucamonga's attention to development standards, combined with economic development efforts including a concerted effort at developing and then maintaining a 'business friendly' environment, have resulted in a positive general image for the city evidenced in our local interview process. This positioning makes it possible to extend and enhance the quality image of the city within the business community in particular, first in the area and then regionally and nationally. Most communities cannot execute this advanced brand building stage because they have image problems - sometimes untrue, but often based in reality - that must first be overcome. Our analysis shows Rancho Cucamonga does not now have such obstacles and can establish and maintain - that is, manage - a positive 'brand' image that will reflect its attributes and allow a focus on desired, quality development. This will become an important long-term advantage in the continuing competition between cities, regions, states and even nations for business investment and jobs. ECONOMIC DEVELOPMENT STRATEGIES The following strategies are in no particular priority order and can be executed simultaneously or in sequence. CITY-BASED STRATEGIES City-based Strategy 1 Develop a Marketing Approach that Builds and Maintains the Rancho Cucamonga 'Brand'. Our area analysis shows that to date Rancho Cucamonga has managed to foster awareness of community attributes in establishing an overall image both within the community and in neighboring jurisdictions. Despite this, business prospects outside the area are less likely to have any particular business image of Rancho Cucamonga, other than general strengths and weaknesses more properly associated with Greater Los Angeles, or the remainder of the Inland Empire. Rancho Cucamonga has the opportunity to dictate its own future by capturing desirable outbound investment, predominantly from Los Angeles County. Such a strategy will help precipitate the buildout of the community and allow the continued building of an ever stronger fiscal base. And, to the extent that economic development successes are achieved, will play a small part in the preservation of the regional economy by keeping basic investment in Southern California. Rancho Cucamonga Redevelopmerit Agency January 1996 12 PHH FANTUS CONSULTING Success in capturing and retaining business investment can best be accomplished through a focused economic development marketing effort that builds on the community's self-image, its location and infrastructure, labor market attributes, and its outstanding quality of life. Marketing efforts to date have managed to bring these attributes to the attention of the Inland Empire region in particular, building off of the existing high-quality reputation the city holds in the area among the general public. For maximum success in attracting investment, further efforts must specifically hone the city's business image for local and regional prospects. Over time, a focused, consistent economic development marketing campaign can establish and enhance Rancho Cucamonga's business-related image not only locally but regionally, even nationally, placing the community in a strong all-around competitive position to protect and build on its economic well-being. Brand-building creates a concrete identity for Rancho Cucamonga in the business community and the region - and eventually, even the nation. The Competitiveness Assessment and Cluster Target Analysis have been conducted in part to help Rancho Cucamonga define: · What it can and should be attractive for, from an economic development perspective · Who its primary customers or potential customers are · What will motivate those customers In our experience, successful economic development marketing programs have ten key internal elements. These are presented in light of Rancho Cucamonga's economic development efforts, also enumerated in the table on the facing page. · A "champion" for local economic development is in place; the city/RDA fill this role. The local Chamber has a lower profile and few resources. · The champion (RDA) has a good understanding of its role and capabilities, or "mission" A market strategy exists which supports a marketing effort; Rancho Cucamonga has developed fine marketing materials oriented toward themes of quality-of-life and competency (City With a Plan). Marketing also includes some advertising and Brunch in the Vineyards, as an example. An "action plan" exists; Rancho Cucamonga has established specific programs through the RDA and in the course of Strategic Plan development now has suggested industry cluster targets and strategies for moving to a higher profile. Rancho Cucamonga Redevelopment Agency January 1996 13 PHH FANTUS CONSULTING Cooperative marketing with other economic development entities to take advantage of marketing synergy where available; Rancho Cucamonga has successfully participated in Red Teams, begun an Inland Empire West cooperative recreational promotion campaign, and has program links to the Chamber through the BRACE program. Brand Marketing; Rancho Cucamonga has utilized marketing materials, a video and print ads in promoting the community's high standards and quality of life, and a business-friendly approach. The next logical step in consciously defining a community brand definition should focus on the business community both locally and regionally. Competitor monitoring; awareness of competitor initiatives, which can come from other municipalities, chambers of commerce, large master planned developments outside the city, or even other states, is akin to a private firm monitoring shifts in an industry's ongoing business model that may benefit competitors. Proximity of a key competitor, the City of Ontario, facilitates awareness of initiatives. Rancho Cucamonga seems to have a good awareness of area economic development efforts through direct observation and indirect reporting, such as local meetings and professional newsletters. Account management; the RDA has begun efforts in this direction as part of the business friendly initiative on the part of the city. We will recommend additional steps to formalize account management within current Agency resources. Account management is explained in greater detail in the discussion under Strategy 3. Established initiatives, some recent, include the Opportunity program, new business receptions, customer comment cards for feedback from those who have interacted with city staff; Manufacturer's Appreciation Week, and BRACE. All these are aspects of account management. Product management; this is the "keeping up with the Joneses" aspect of economic development, in which steps are taken to keep the 'product' (community) competitive in attracting business investment. In the public sector, municipalities and Redevelopment Agencies are constrained in scope of initiatives and incentives by existing statutes, so the competitive level in-State is fairly even. Communities must thus base attractiveness for business investment on existing local economic and quality-of-life factors, which works in favor of the more attractive municipalities like Rancho Cucamonga. Nevertheless, legal changes could always - in theory - open the way for communities to expand efforts and incentives. At present, the RDA has established close to the full scope of program efforts that are available and effective; streamlining of the permit process is one low- or no-cost initiative that has enhanced the city's competitive positioning. Rancho Cucamonga Redevelopment Agency January 1996 14 PHH FANTUS CONSULTING Continuous improvement; this is the ability and willingness to change approach or adopt a new initiative based on feedback from customers, in this case, existing and prospective businesses, and the community at large. Comment cards now provide a direct feedback mechanism. Given the aggressive approach the city and RDA have taken in setting up economic development programs and initiatives, there is little danger of complacency at present. Notable cases of communities that started with low business sector visibility but succeeded in differentiating themselves and communicating a particular image - building off their strengths - include: · Richardson, Texas - now established as the suburban "telecom corridor" for the Dallas-Ft. Worth area after a decade of image-building · Research Triangle Park, North Carolina - a successful long term effort to become established with a national reputation as a quality location for R & D and technology facilities; cooperative effort with nearby Raleigh-Durham communities · Round Rock, Texas - differentiating itself as a desirable alternative to locating in the increasingly costly high technology center of nearby Austin · Colorado Springs, Colorado - building a substantial technology base on the Front Range through cost advantages over Denver and points north, with enough quality- of-life attributes for employers to attract and retain a skilled technical workforce Rancho Cucamonga has an excellent opportunity to establish itself as a choice location alternative within the greater area region by fostering a close relationship with regional development groups. As noted in the Competitive Assessment, Rancho Cucamonga can provide certain advantages over other locations in the region for a variety of economic sectors. These advantages include the quality of the local labor market, overall costs, and transportation access. Rather than necessarily taking the role of hostile competitor to other communities in the region, Rancho Cucamonga can establish itself first as a desirable alternative to area firms looking to move or expand. As part of the greater regional economic development effort, Rancho Cucamonga can be a desirable alternative to firms which might otherwise consider locating in Arizona or Nevada, or even further afield (e.g., Idaho, Texas, Colorado or New Mexico). And, longer term, as a strong image is established, it can compete more aggressively on a statewide or national level. It is important that the Rancho Cucamonga RDA maintain, to the greatest practical degree, close contact with regional organizations such as the Inland Empire Economic Partnership. These organizations are the intake for many of the prospect leads in the area as well as conducting business retention programs. Rancho Cucamonga Redevelopment Agency January 1996 15 PHH FANTUS CONSULTING Building local relationships requires 'legwork' and time -- but not much money. Ties with the Inland Empire Economic Partnership (IEEP) and State agencies (most prominently the Trade and Commerce agency) can be enhanced by selectively participating with these agencies in marketing for target clusters/industries. This type of participation is less costly than going it alone, but should be limited to definite target groups only. The Redevelopment Agency has several distribution channels available to "place" Rancho Cucamonga in the marketplace. These are: Inland Empire Economic Partnership - a major initial contact point for prospect inquiries about the region. The city is a member of IEEP and city staff members are on IEEP subcommittees. Real Estate Brokers - the source of site information as well as a conduit to prospects - including yet unknown prospects. Informational efforts by the RDA include broker networking, Brunch in the Vineyards, the Fax on Demand Program and the recently developed RDA newsletter. Business Location Consulting Firms - will examine the area for suitability for client projects; often these projects are larger and on a very quick decision timeframe. Exposure to such firms reinforces awareness of Rancho Cucamonga, and rapid response, such as that which the city provided to Fantus on an inquiry in December, is appreciated - and remembered - by consulting firms. Such firms could be included in newsletter mailings; mailing of unsolicited collateral marketing materials is not likely to be of much help, but is normally required as part of a response to inquiries. Utility Companies - are an added source for prospects as well as a potential ally in attracting them. Typically covering a large service area, utilities active in economic development can also provide a perspective on activity being carried out by other communities. Rancho Cucamonga has active communication with area utilities. Chaffey College - attractive as a community amenity, and can play a significant role in provision of training services, and perhaps a conduit for firms to communicate any training concerns, and hence local workforce issues, to the city. Community-based Strategy 2, below, discusses the value of a formal framework for communication between the College and city on workforce and training issues. Business Networks - peer-to-peer discussions often pique interest in an area or community on the part of business prospects. Firms already in a community can be a powerful asset if they have a favorable view of the city's attitude toward local business and other community attributes are highly regarded. Rancho Cucamonga's pertinent outreach efforts include new business receptions, the 'Opportunity' business visitation program, manufacturer's appreciation week and use of the RDA Skybox at the Epicenter. Rancho Cucamonga Redevelopment Agency January 1996 16 PHH FANTUS CONSULTING orn ~_¢Z: El I-- Firms in the recommended clusters always can be targeted and contacted through direct mail, which is significantly less expensive and more efficient than a campaign consisting of pure advertising. Efficiency of targeted campaigns is greatly enhanced by 'pre-screening' of potential prospects, as well as awareness of a sector's or industry's unique requirements. This report provides data on the number of establishments and larger firms present in each target cluster as well as individual industry data. For reference, the Target Business Cluster Analysis report for Rancho Cucamonga includes data on each of the (72) high and medium potential SIC codes comprising each of the goods-producing clusters. Much intelligence also can be gathered from local firms as to the latest industry trends and needs. City-based Strategy 2 Utilize Appropriate Distribution Channels in Conducting a Brand Marketing Campaign, including Marketing to Target Business Clusters A variety of marketing vehicles are available to promote Rancho Cucamonga, each with particular strengths and weaknesses, listed below and on the table opposite. They are: Advertising - can be used to reach a broad or targeted audience and is necessary for building brand awareness on a wide scale; Rancho Cucamonga has taken out print ads in both regional and general economic development publications. Public Relations - an effective avenue to build brand identity but takes some time (3 years is typical) to gain maximum effectiveness; often requires professional assistance. The pending update of RDA marketing materials is an opportunity to increase business-to-business focus without abandoning an attractive quality-of-life message. Direct Mail - well suited to proactive targeting, can easily be used for business cluster mailings and integrated into an account management program. Rancho Cucamonga has begun direct mailings; new marketing materials in preparation will be very useful in responding to prospects. Telemarketing - best used as a followup to targeted direct mail rather than, say, a stand-alone component, as it reinforces the direct mail message. The 'Opportunity' program is business-retention oriented telemarketing conducted by the RDA; it can stand alone because it deals with existing 'customers'. Telephone followup is being used on the direct mail initiatives now getting underway at the Redevelopment Agency. Rancho Cucamonga Redevelopment Agency January 1996 17 PHH FANTUS CONSULTING Collateral Materials - supplement and follow up direct mail and prospect inquiries; quality materials are expected by prospects. Rancho Cucamonga has developed attractive collateral materials focusing largely on the community's attractive quality of life; these are being updated and upgraded. The materials include a multiple-leaf insert folder, which is easily updated and perused by prospects; we endorse this format for at least one collateral piece. The economic development effort has set the stage for integrating a business-oriented emphasis, including business-to-business messages, into the materials. Networking/Trade Shows - direct interpersonal contact, usually in meetings or public venues. Several networking related initiatives have been established by the city/RDA: new business receptions, business visitations, manufacturer's appreciation week, BRACE, Red Team participation (which involves face-to-face client contact) and trade shows. Trade show marketing can be cost-effective when done locally, and nationally when costs are split with economic development allies (e.g., utilities, the State, Inland Empire West). Some target sectors will have their own shows which can be exhibited cooperatively in such a manner. Use of these tools must be integrated in order to create a strong, positive brand identity. Clearly one of the keys for effective brand-building is to have a message conveying differentiation, creatively execute it and broadcast it to the market using available marketing vehicles to their greatest potential. Economic development organizations sometimes produce various marketing vehicles with little synergy in creating a strong message. This might include following an advertising campaign with a direct mail program which does little to reinforce or note just-advertised benefits. Or, using advertising as the sole means of prospect contact, then switching to a differently themed ad campaign - confusing the target prospects - concurrent with a new direct mail program. Direct mail programs are most effective when they complement ad campaigns and are conducted while a campaign is running. On the other hand, the most creative and integrated use of marketing vehicles will not make up for a poorly conceived marketing message (unique selling proposition). Advertising should be used to help build a brand identity for Rancho Cucamonga first within the Inland Empire and Southern California -- the role of advertising is to shape how the market perceives the Rancho Cucamonga product in the future. It would include creative execution of the market access concept to appeal to target markets and generate their interest. This means using a unique selling proposition in a way that stands out compared to competitors and "involves" the market with the product. It includes showing how Rancho Cucamonga can benefit prospects as opposed to merely telling them about it (requires effective integration of graphics and copy) as simply and directly as possible. Rancho Cucamonga Redevelopment Agency January 1996 18 PHH FANTUS CONSULTING An effective brand identity campaign is designed to generate awareness of Rancho Cucamonga and should not be depended upon to generate a significant number of immediate prospect leads. At the product introduction phase, the intent is to rise above marketing clutter and begin to establish Rancho Cucamonga's ability to pass through initial site elimination screens of companies considering locations in Southern California. Initial brand-building advertising should be targeted at prospects with the greatest likelihood of "purchase," as determined in PHH Fantus Consulting's Target Business Cluster Analysis. These prospects are potential customers with a need for the benefits Rancho Cucamonga can provide, and advertising to them allows for cost-effective testing of the marketing message, providing opportunity for refinement before advertising to larger market segments is initiated. Advertising Strategies Initially, the RDA should consider two major advertising strategies: to focus on print advertising which allows for a more targeted and cost-effective approach, and spot radio in the regional market in order to reach a broader audience. The advertising program PHH Fantus Consulting recommends is heavily oriented to trade journals and regional editions of national publications. This approach allows for greater coverage of target markets compared to national business publications and better command of an integrated marketing program in which targeted advertising can be complemented by direct mail and telephone follow-up. Spot radio advertisements can be used as part of the integrated marketing program to reinforce/build awareness of the product. The RDA should advertise in the Southern California region on drive-time (morning and evening commutes) radio programs of news networks ABC and CBS, and on National Public Radio's "All Things Considered" program. This program has good demographics as regards reaching business decisionmakers. Local programs with similar demographics could also be considered. There are two primary markets that need to be addressed for the public relations effort to be successful: the editor who will run the story, and the prospect who should respond to the story. All public relations efforts require developing an "angle" -- a way of turning information about Rancho Cucamonga into a story that can be used to generate market interest. Examples might include: · I nformation:"Rancho Cucamonga has the best business/industrial parks in the Inland Empire region" · Angle: "How Regional Marketers Can Get Their Products to the Southem Califomia Market Faster" Rancho Cucamonga Redevelopment Agency January 1996 19 PHH FANTUS CONSULTING The marketing message should be a concise, clear statement that explains why a company should locate in Rancho Cucamonga and indicate what differentiates that location from other competitor areas. Simply describing attributes, such as a business- friendly or low cost environment, is usually insufficient, since most other cities will say the same thing. The message should explain the unique benefits of operating there from a site seeker perspective. Typically, a product is most newsworthy at its initial stage of introduction; however, this does not reduce the desirability for the RDA to develop a news "angle" to promote Rancho Cucamonga. Some initial storylines might include recent key business attraction successes such as Mission Foods, BHP, Frito-Lay, etc.; the message that Southern California companies need to be close to their markets, and a Rancho Cucamonga location would allow them to meet their needs while enjoying lower operating costs and improved operating conditions. Of course, these lines all can be (and some will have been) followed in the existing newsletter, reaching a more local market. The following listing includes publications providing exposure to site selection professionals, the local and regional business marketplace, and targeted business clusters, respectively. POTENTIAL TARGETED ADVERTISING MEDIA FOR RANCHO CUCAMONGA Media Publications to Consider Frequency Phone Industry Trade Joumals Expansion Management Bi-monthly 303-939-8440 Plants, Sites &Parks Bi-monthly 303-753-2660 Area Development Annually 516-338-0900 Business Facilities Monthly 908-842-7433 Site Selection 6 Directory Eds 404-446-6996 Urban Land Monthly 202-624-7044 Wodd Trade 10/yr 714-798-3500 General/regional Business Los Angeles Business Journal Weekly 213-549-5225 Publications Orange County Business Joumal Weekly 714-833-8373 Industry Trade Publications Pharmaceutical Executive Monthly 216-243-8100 Per Cluster Target Electrical Manufacturing Defense Electronics Monthly 404-955-2500 Electronics Manufacturing Intemational 6 is/yr 212-947-4283 Canadian Machinery and Metalworking Monthly 416-596-5713 Metalworking Digest 12 is/yr 201-292-5100 Amedcan Biotechnolegy Laboratory Monthly 203-926-9300 Reseamh &Development Monthly 708-635-8800 Surgical Products 9 is/yr 201-292-5100 Publishera Weakly 5 is/yr 212-645-6067 Publishing &Production Executive 12 is/yr 215-238-5300 Shopping Center Wodd Monthly 404-955-2500 Shopping Centera Today Monthly 212-421-8181 Food Processing 12 is/yr 312-644-2020 Modem Metals Monthly 312-654-2300 Pacific Automotive News Bimonthly 360-697-6200 Ward's Auto Wodd Monthly 810-357-6800 Medical Device & Diagnostics Industry Monthly 310-392-5509 Modem Plastics Monthly 212-512-6245 Plastics News Weekly 216-836-9180 Amedcan Pdnter Monthly 312-726-2802 Rancho Cucamonga Redevelopment Agency January 1996 20 PHH FANTUS CONSULTING Successful business attraction and retention programs have a long-term perspective in building awareness of the location product and developing a sense of activity and product uniqueness. These efforts must be integrated with other marketing elements to support the development of a consistent and strong brand identity. For example, they can communicate the strength of market demand for the product by publicizing business attraction and expansion successes. The newsletter for Ross Perot, Jr.'s Alliance Airport complex outside Ft. Worth does this effectively. This is an additional task the Rancho Cucamonga RDA newsletter, which happens to follow the same four color, four page format as the Alliance newsletter, is well suited for. Elements of a direct mail campaign to target markets would ideally tell a compelling story about the benefits the Rancho Cucamonga product provides. The elements below largely build off efforts of the city and Redevelopment Agency, with the fully-developed seminar concept added as another campaign element. Since the RDA has already held meetings and breakfasts as forums, the seminar approach presents a short transition for the target business market, and stands to achieve good acceptance as a result. Campaign Element/Type 1. "Sales" Letter (existing) (News/Information) 2. Seminar Invitation 3. Quadedy News Piece (News) 4. Rancho Cucamonga Promotion (Informa'don) Definition Short letter informing prospect that sander will be in the area and would like to spend a few moments to discuss "how to improve Iogistics access to Southem Califomia markets" (for example). Invitation to seminar sedes hosted by the City (see discussion in "networking" session following). Four color high quality newsletter describing events in Rancho Cucemonga. A newsletter is now being produced on a regular basis. An information-oriented promotional item. Purpose Designed to generate a face- to-face meeting. Typically, will not be successful in more than 3 to 5% of cases, but sets up Rancho Cucamonga as a place with something to say. Designed to build relationships with prospects. Designed to build a sense within the business community that Rancho Cucamonga is in demand and future availability of the product may be limited as a result. Reinforces the Rancho Cucamonga marketing message and "involve" the prosped with the product. Keys to Effectiveness · Addressas pressing need of reader · Builds sense that Rancho Cucamonga has something new and important to say · Entices reader with potential solutions to challenges a firm may be facing · Seminar topic is relevant and representative of "leading edge" thought for the industry · Short pieces highlightxing benefits to existing firms · Strong use of graphics and photographs · Includes some mechanism for reader feedback (e.g. "bounce back" card) · Creative execution · Must invite response · Business focus, supplementing existing quality-of-life matedais already produced Professional Conferences/Marketing Rancho Cucamonga has utilized trade shows previously as marketing venues; these are worthwhile particularly when costs are reasonable. Cooperative marketing with other economic development groups such as the State and utilities can make attendance at out-of-state shows cost effective. Trade shows are an additional way to strengthen the community's image with a target audience. In addition to national conferences already attended such as NAIOP and NACORE, specialized sector trade shows, some of which are listed in the Strategy 2 section below, provide additional opportunity, especially when taking place in Southern California. Rancho Cucamonga Redevelopment Agency January 1996 21 PHH FANTUS CONSULTING The RDA can review networking possibilities/conference attendance at the following events. The organizations listed cover target business clusters already specified: Organization Headquarters Phone Amedcan Pharmaceuticals Association Washington, DC with sister 202-628-4410 organizations in Canada and the European Community Intemational Society of Pharmaceutical Tampa, FL 813-960-2105 Engineers ASM Intemational (metallurgy) Materials Park, OH 216-338-5151 Computer and Automated Systems Dearbom, MI 313-271-1500 Association of Sodety of Manufacturers Engineers Biotechnology IndusW Organization Washington, DC 202-857-0244 Electrical Apparatus Service Association St. Louis, MO 314-993-2220 National Elecb'ical Manufadurers Washington, DC 202-457-8411 Assodation National Council for Urban Economic Washington, DC 202-223-4735 Development (CUED) Califomia Association for Local Economic Sacramento, CA 916-448-8252 Development Amedcan Economic Development Coundl Rcoemont, IL 708-692-2990 Nacore Intemational (formerly Natl. Assoc. West Palm Beach, FL 407-883-8111 Corp. R.E. Execs.) Urban Land Institute Washington, DC 800-321-5011 Intemational Development Reseamh Noraross, GA 404-446-8955 Council National Assoc. of Industrial and Office Herndon, VA 800-666-6780 Propedies (NAIOP) Direct Mail Advertising can do much, along with established city initiatives, to maintain and enhance Rancho Cucamonga's business image. The most cost-effective and efficient method of direct prospect contract, which complements advertising, is direct mail. Direct mail should be used to identify and qualify prospects, set up sales meetings, and build relationships while working in conjunction with other elements of the marketing matrix. The RDA should identify 300 companies within targeted market segments to begin the direct mail effort, having prepared the direct mail campaign (i. e., component materials) prior to starting the program. The number of companies contacted with each mailing needs to be limited in order to allow for a quick, thorough response to inquiries received. Huge campaigns are not only more costly but run the risk of temporarily overwhelming staff resources and causing missed opportunities. Rancho Cucamonga Redevelopment Agency January 1996 22 PHH FANTUS CONSULTING At a minimum, the direct mail campaign for Rancho Cucamonga should include both information and news-oriented pieces and allow for quarterly contact with prospects. Information pieces are those that discuss particular benefits of the product and provide data that might help firms make better location decisions. News pieces show the product being used by customers; in the case of location products, this means showing recent attraction successes, stories about business involvement, etc. The newsletter could fill the role of a news piece if something specific to the mailing is not produced. The Inland Empire Economic Partnership's recent direct mailings should not be expected to create problems for a Rancho Cucamonga campaign. Still, if Partnership mailing lists are available, duplicate listings could be removed to avoid confusion among prospects. Use direct mail to the first "wave" of 100 companies in high potential industries to test the marketing approach and refine it as necessary. Direct mail offers the greatest potential to "fine tune" the marketing approach for Rancho Cucamonga; individual elements of the program can be started out of phase to test effectiveness. With one group of 100 targets, start with element one and proceed chronologically. Begin the second group of 100 with element two and proceed chronologically, and so on. Each "wave" reaches 100 targeted companies over a two to three week time frame and then the next wave begins, resulting in approximately six weeks between the initial contact of firms in wave one and the second wave of mailings. Despite difficulty of the task, it would be helpful in timing mailings to track major direct mail efforts of the IEEP and other local economic development groups that may be approaching similar markets. Ideally, the same firms would not be receiving Rancho Cucamonga correspondence at the same time similar correspondence is coming in from other communities. Fortunately, keeping the number of mailings relatively small (100) reduces the chance of overlap in any case. Research each company and customize each letter to address the potential concerns/issues with which the company may be dealing and which may be addressed by the benefits Rancho Cucamonga provides. Research, for example, should focus on annual reports, news articles covering company activities/investments, restructuring, downsizing, etc. Letters should show evidence the RDA (and city) understand the particular challenges a prospect might be facing and how a Rancho Cucamonga location - expansion or move - might be able to help a firm's efforts to meet those challenges. Often, this means challenges (such as expansion) the firm might be facing in two to three years; the intent of the communication is to begin to build a relationship with targeted prospects. The importance of relationship building is one reason why it is important to coordinate the direct mail effort with public relations, advertising and other marketing mix elements to surround targeted prospects with the Rancho Cucamonga marketing message. Rancho Cucamonga Redevelopment Agency January 1996 23 PHH FANTUS CONSULTING Follow Up and Alternative Techniques Mass telemarketing is not recommended for Rancho Cucamonga but targeted subsequent telephone contact is an integral part of the program. The best approach for Rancho Cucamonga new product introduction and brand-building is targeted telephone follow-up to the direct mail program. This follow-up should be implemented by the account manager designated for that particular account. All information should be captured on a computer database (e.g., telemarketing/contact information software such as ACT! or similar system) that allows for data sharing. The city's new fax-on- demand service, updated on an appropriate basis to provide fax information to interested parties, is a very useful asset; be sure to distinguish automated and direct lines so prospects who want direct contact can speak to an account manager without delay. City-based Strategy 3 Develop Business to Business Marketing Materials that Build on a Upscale Image and High Quality of Life for Rancho Cucamonga The Competitive Assessment notes that Rancho Cucamonga has successfully established an upscale, high quality of life image in the area, and has made tremendous strides in developing a business-friendly climate. The Redevelopment Agency has at its disposal professional quality marketing materials touting quality of life and providing community information. Having reached this point, Rancho Cucamonga can now establish business image as the next step in the economic development brand building process (City-based Strategy 1). In building business image, trade media exposure is very helpful. Seeking profiles and/or interviews in business, economic development and trade publications is a process which provides Rancho Cucamonga with a positive, clear image. Collateral materials (brochures, etc.) must effectively communicate the selling proposition and should allow for customization according to a prospect's need for information. Most economic development collateral materials do little to reinforce competitive differentiation of the products they promote. Typical problems include lack of a differentiated message; poor integration of copy and graphics in that the copy does not "tell a story" and the graphics do not complement the text and involve the reader; there is a failure to identify benefits and address targeted markets; or the materials are too complex. In the latter case CEOs and top executives involved in location decisions have little time to spend with promotional material, and nationally the majority of economic development collateral materials are too long and contain too much information for busy prospects to quickly digest. Rancho Cucamonga Redevelopment Agency January 1996 24 PHH FANTUS CONSULTING Rancho Cucamonga, by contrast, has developed handsome promotional materials for distribution to prospects reinforcing a positive general image of the community, with a correct emphasis on quality-of-life attributes. The next step in the promotional and informational process is to augment these pieces with materials that focus on the city's business image in particular. Such materials are becoming increasingly available nationwide as economic development organizations from the municipal to state levels become increasingly focused. These materials will be particularly useful in combination with quick, appropriate response to prospect inquiries. In fact, a recent RDA response to a PHH Fantus Consulting inquiry regarding a very large distribution project was prompt and businesslike (no sites meeting the projecrs criteria happened to be available within the City, as was also the case with most of the communities queried). PHH Fantus Consulting recommends use of a single, flexible brochure defining the Rancho Cucamonga product concept and key benefits, supplemented with pages covering specific benefits for each targeted industry segment. A "flexible" brochure is assembled to address the particular needs of a specific market segment; each brochure has the same basic set of pages covering Rancho Cucamonga, but has a different targeted centerfold section. The brochure should be used in response to general inquiries about Rancho Cucamonga; qualified inquiries should be answered with the use of "discussion documents" as defined below. Emphasis should be placed on producing as high quality a promotional piece as possible. It is prudent to print enough copies to last six months, in order to keep production costs down. Discussion documents should be used to support the business development process when contacting a qualified prospect. A discussion document is a report containing both a general discussion of the Rancho Cucamonga product and a customized analysis relating to the company's likely needs/competitive situation. The discussion document, no more than ten pages, is used to stimulate discussion about the product and how it can help meet the needs of the prospect. This requires account managers - e.g., current RDA staff - to continue to research prospect businesses and gain an increasing understanding of competitive, market and financial situations, and forces driving the location decision. Since economic and business conditions are constantly changing, this is a ongoing reeducation process. Account managers can then assemble material addressing client needs for review with the potential customer, and provide contacts who can speak to their satisfaction with the product. Typically, discussion documents are prepared using desktop publishing, and cost is minimal. Rancho Cucamonga Redevelopment Agency January 1996 25 PHH FANTUS CONSULTING Videos, while an option, are not required as an economic development marketing vehicle for Rancho Cucamonga. Videos commonly are used to portray a region's quality of life factors (e.g., housing stock, schools, cultural attributes). Prospect and product "distributors" (location consulting firms) typically do not have time to watch these presentations. PHH Fantus Consulting receives dozens of such videos each year, but every one cannot be reviewed; our experience indicates videos rarely play a key role in location decisions. The most effective use of a video is as a part of a multi-media display during presentations to prospects, but this approach is not a requisite for prospect handling. The existing Rancho Cucamonga video, like many economic development videos, is quality-of-life oriented. The video has a message more appealing to individuals than companies; while the video is clever and avoids many economic development video clich~s, it does not provide a strong business-to-business message. If desired, the existing video could be augmented by a business video, but this is not critical. The video testimonial approach, used by Rancho Cucamonga in the past, is a solid approach for a business video since peer-to-peer messages tend to go over well. Incidentally, the reference on the current video cover to 'the dreary east' could unintentionally offend some out-of-state prospects; it could reinforce an unfortunate stereotype of hubris on the part of California communities. In marketing, positive messages are always preferable to negative ones. Multi-media and other non-traditional vehicles should be considered primarily for their ability to support Rancho Cucamonga's positioning as a high market access, technologically fluent community. Internet advertising is still in its infancy and this market is primarily consumer-oriented. Rancho Cucamonga does have a World Wide Web home page; the city's automated fax response line, noted under City-based Strategy 2, provides fax information upon request, is easy for the target market to use and is now familiar technology. Both the home page and fax line reinforce a top-drawer image for Rancho Cucamonga as regards technological sophistication and use. City-based Strategy 4 Perfect an Effective Account Management System to Continually Monitor and Control Customer Relationships with Rancho Cucamonga's Existing Base Employers The Competitive Assessment found that firms dealing with City Hall recently tended to be satisfied with treatment, and firms involved in local assistance efforts were very pleased with the results. Dissatisfied firms tended to focus on past events. Given this, and the steps the city has undertaken to establish a more 'business-friendly' environment, a good local business climate can be solidified through the Account Management approach. Elements of such an approach are already in place. Rancho Cucamonga Redevelopment Agency January 1996 26 PHH FANTUS CONSULTING The state's "Red Team" effort, introduced in 1991, was an important first step in rehabilitating California's business climate image. The state government has not been remiss in publicizing Red Team successes, including Avery Dennison-Fasson, BHP Coated Steel Corp., Mission Foods and Frito-Lay involving Rancho Cucamonga. According to the California Trade and Commerce Agency, most Red Team projects have been job retention efforts, or attempts to persuade California firms to expand within the state rather than elsewhere. BHP was an example of a Red Team actually bringing new jobs into California against competition from other states. Two key points about Red Teams are worthy of note. First, this largely 'defensive' effort, which consists of assembling an ad-hoc team of responsible individuals, be they corporate, governmental, or utility representatives for business retention, has been used (usually on a community basis rather than organized by a State agency) elsewhere for some time. In utilizing this approach, California simply is catching up to other areas rather than breaking new ground. Second, the very necessity of having an organized, statewide Red Team framework reveals the distance the State's business climate - reality and perception - still has to go. Rancho Cucamonga has done well to participate in this concept, and executed the above projects in fine fashion, but, like its neighbors, still will have to deal with the state's image problems for at least the near future. Nevertheless, the RDA can gain a further competitive edge by placing the Rancho Cucamonga product in the market with the support of an account management program. Account management is the process of initiating and maintaining relationships with key prospects and all customers to build-their involvement with a product and ensure their loyalty to the brand. Development of an account management program can build on proactive business relations efforts by the city and Chamber which are already underway. The Redevelopment Agency has instituted local business contact efforts and breakfast meetings; the Chamber and RDA established the Business Retention, Attraction, Creation and Expansion (BRACE) program to encourage local firms to bring concerns forward which would then be forwarded to the city. As the city has already become increasingly active in contacting the local business community over time and cementing positive business relations, a fully developed account management program should assume BRACE activities - as may already be occurring - to avoid duplication of functions. Rancho Cucamonga Redevelopment Agency January 1996 27 PHH FANTUS CONSULTING In the account management process, existing RDA staff, in their role as account managers, are assigned to build relationships with prospect and target companies -- they are the single point of contact for prospect (and later, client) questions/issues. The account managers create the business development strategy for the account by assembling teams of appropriate utility/infrastructure representatives to help address customer needs. An account manager schedules regular contact calls and continues to monitor and keep in contact with the account; "sales" can take two to three years or even more to "close." All communication with a particular account is recorded on lead tracking software (noted previously) so that information about prospect/customer needs is always readily available. The development strategy for each account is continually evaluated in light of industry trends and company performance. Successful account management programs are focused on addressing client needs and presenting a unified approach to customer acquisition. States and regions with a need to gain competitive position in the market to attract customers and build the loyalty of existing customers are implementing these programs, and realizing benefits. These include: better communication with prospects and customers, allowing for more effective product improvement, saving time and money; better quality service for prospects (e.g., quick response to needs) which they typically take as a positive reflection on the business climate; and greater awareness of customer satisfaction level with the product (Rancho Cucamonga), allowing the city and RDA the opportunity to take action to retain firms, rather than perhaps being taken by surprise after a decision has already been made to relocate or expand elsewhere. The State of California's Red Team approach appears to offer prospects the benefit of timely response to their questions and needs, but a proactive process of following accounts and building relationships with them over time (i.e., the account management process) also must be addressed. This is because the Red Team approach is reactive, while the Account Management approach addresses customer needs before they reach a crisis point. There are five critical factors affecting the success of account management programs outlined in the table on the next page. Rancho Cucamonga Redevelopment Agency January 1996 28 PHH FANTUS CONSULTING Critical Factors Affecting the Success of Account Management Programs Critical Success Factor Vision, Mission and Goals Availability of Resources Organization and Coordination Ability to Deliver Results Consistency and Commitment Detail The account management effort must support the vision, mission and goals of the RDA and community. Ability to tie into state programs, arrange funding, and generally maintain a consistent and effective effort. Account management efforts are focused on addressing prospect or customer needs and should be organized so this can be accomplished quickly and effectively. Account managers and the public entities with which they interface must have the ability and authority to help customers resolve issues in a timely manner. Doing nothing is often better than initiating a poorly organized effort with little commitment from stakeholders; fortunately, organization and talent is already in place for Rancho Cucamonga. Current Program Analysis and Implication for Rancho Cucamonga Marketing position must be clearly established ('a business friendly environment') and account managers should be well-versed with the sales proposition and needs of individual accounts they are targeting. Within existing RDA framework, coordinate and/or sponsor training programs based on needs of target customers:, local firms. Provide information on where to get assistance (e.g., the Small Business Development Center), Chaffey College, RDA and other sources for total quality, ISO 9000, export assistance, control of benefits costs, regulations, etc. Participation in Red Teams and recent development process streamlining are valuable improvements. Does the RDA function as the one place the customer can go to have questions answered/issues resolved? California has taken a vital step in establishing the Red Team approach framework. Continue to build relationships with other governmental and regulatory bodies. Expect to implement program elements in building on existing efforts and past successes. Monitor and continuously improve city and RDA efforts. Define the strategy for the benefit of those who must implement it (staff). Account management as described in the economic development process applies to the 'customer' (business) to 'company' (city) feedback loop shown below. THE CUSTOMER SERVICE MODEL Performance Measurement · Processes · Internal · External ~- - System ~, - Commerdal Input~- Organization OutpuLs- Residential - Government ' ; ! I ' Rancho Cucamonga Redevelopment Agency January 1996 29 PHH FANTUS CONSULTING City-based Strategy 5 Maintain a Business Friendly Reputation at City Hall While also Maintaining High Standards for Development and the Desire to Attract Quality Investment In the Competitive Assessment, Rancho Cucamonga's high development standards and commitment to sound planning were noted; these are attributes that contribute to attraction of high quality business investment. Concurrently, eftotis have been underway by the city to improve and maintain good relations with local businesses. Business interviews made it clear Rancho Cucamonga has made great strides in developing a more 'business friendly' attitude. Image adjustments in the local, and especially regional business community take time to take hold. The city and RDA should see image improvement over time, aided by proactive work such as embodied in the Mission Foods, Frito-Lay and BHP projects. The city can seek to publicize its efforts further; as long as there are chronically dissatisfied firms to contend with, there is likely to be a perception problem in the business community. Additionally, communication of the city and RDA's proactive and 'business friendly' efforts including the newsletter and organized meetings/events can continue to be directed at the local commercial Real Estate community. Our interviews revealed some lingering skepticism in this area from a few parties (noted in the Competitive Assessment Report), which can be expected to abate as these efforts continue. PHH Fantus Consulting experience indicates that high quality development standards will attract investment. It is not necessary for communities to engage in a "race to the bottom" by offering minimal services and eliminating development standards in an attempt to reduce public sector overhead. In fact, respectable firms exhibit a preference for quality not only in the built environment, but in workforce capability and local public amenities. Communities that have pursued development strategies based almost entirely on cost competition have done so primarily because lack of infrastructure, mediocre work force quality and a small existing economic base have left them with few near-term alternatives. As long as local costs are perceived by companies as reasonable, quality will provide an advantage. Rancho Cucamonga Redevelopment Agency January 1996 30 PHH FANTUS CONSULTING City-based Strategy 6 Maintain a Conservative Approach to Incentives while Understanding their Role in the Economic Development and Site Location Marketplace The role of incentives in the site location process is discussed in some detail in the Competitiveness Assessment. Intense media attention to interstate competition for large, 'trophy' projects with huge economic impact has fueled a widespread perception that "economic development" is nothing more than bribing firms with publicly funded giveaways. Actually, in the site selection process, incentives, while common, have their greatest influence as tie-breakers among locally competing communities offering similar overall cost and operating environments. They also are used to signal a community's interest in competing for business investment. There is no doubt that incentives do get attention; in PHH Fantus Consulting experience, the percentage of firms actively investigating incentives as part of their location search process has increased from 20% in the mid-1980's to 70% today. Given Rancho Cucamonga's assets, as outlined in the Competitiveness Assessment Review, we believe incentives can be reserved for exceptional cases, and may only be needed in close competition for high status projects (e.g., corporate headquarters). Our experience also shows that infrastructure as an incentive is most important to manufacturing, research and development (R&D) and white collar information processing facilities. Additionally, training incentives have become important for all types of facilities (except governmental, where training resources tend to be internal). An infrastructure incentive mechanism is already in place via the Rancho Cucamonga RDA, and training could also be a valuable incentive if utilized locally to a greater degree. In fact, it is likely that importance of training availability as an incentive will continue to increase over time, given the nationwide trend toward increasing demand for specialized skills, general education and pressure on companies to keep their workforces competitive. Rancho Cucamonga Redevelopment Agency January 1996 31 PHH FANTUS CONSULTING COMMUNITY-BASED STRATEGIES Community-based Strategy I Recognize Potential for Small Business Development in Rancho Cucamonga and the Region while Maintaining Low Cost Initiatives Given the drawbacks in California's business climate for entrepreneurs noted in the Competitive Assessment, entrepreneurial individuals not already in the state or connected to California client firms are not actively seeking out the state as the venue for their startups. (The exception would be in regards to an industry the Southern California region clearly dominates -- such as motion pictures, or, in Silicon Valley, microelectronics). Low overhead costs, taxes and a lighter regulatory burden can be found elsewhere. Such considerations are particularly important for business startups given the high national mortality rate for new business ventures. In other words, entrepreneurial activity in the Inland Empire is likely to be indigenous. Rancho Cucamonga has certainly had its share of successful small business stories. In line with this, we feel that the community has an adequate small business infrastructure in place in order for additional local success stories to emerge. For example, the Inland Empire Economic Partnership's Small Business Development Centers are useful in providing small business assistance; such centers are in line with similar resources found today in all major metropolitan areas. The cost-effectiveness of efforts to encourage new business startups must be carefully evaluated. Rancho Cucamonga may wish to share in supporting business startup efforts in the Inland Empire as a social good but would be best advised not to undertake costly business incubator or venture capital efforts on its own. The odds of 'picking a winner' under such circumstances are long. It is preferable that resources be focused on training instead; this is discussed under Community-based Strategy 2. Entrepreneurial Activity Given the Inland Empire's economic base (summarized in the Competitive Assessment Review) and the dynamics of small business formation and growth, the community is best advised not, as some others around the country have, to focus scarce resources on incubators or costly additions to existing programs. Business incubators have become widespread over the last fifteen years but have had very limited success around the nation due to numerous obstacles including location, isolation, cost, and management difficulties. Incubator program goals are praiseworthy, but keep expectations modest. Rancho Cucamonga Redevelopment Agency January 1996 32 PHH FANTUS CONSULTING Contrary to much popular wisdom expressed in the 1980's and early 1990's, small businesses (generally classified as less than 300 employees) do not account for job creation strictly on their own, as shown by recent research out of the Harvard Business School (Bhid6). Rather, successful small business development is largely reliant on the nurturing effect of larger, stable firms in a region; success of small firms seems to rely more on an ability to gain larger, established firms as customers, as opposed to raising capital. Established small and moderate size firms help provide a more diversified local economic base in that local or area income levels, fiscal revenues and property values are not yoked to one or two large employers. Additionally, the regional economic base includes mainstays not normally associated with entrepreneurial spin-offs that also require considerable capital investment -- industries such as steel, food processing and defense-related manufacturing. The presence of less expensive commercial properties on the West side of Rancho Cucamonga provides an opportunity for small businesses that want locations with relatively good access, but modest overhead compared to the rest of the city. Contact with firms already in place (part of the account management process) would increase the likelihood of their remaining in the city if they are successful enough to expand or move into higher quality space. Community-based Strategy 2 Take Proactive Steps to Integrate Local Employers and Chaffey College into an Economic Development Partnership for Maintaining High Workforce Quality As noted in the Competitiveness Assessment, some employer interviews revealed some moderate concern with area workforce skill levels. Given this, and rising concerns along this line nationwide, workforce education and training is taking on increasing importance. PHH Fantus Consulting clients, in response to this situation, have as a rule tripled in-house spending on employee training over the last decade. Rancho Cucamonga can benefit from acting on an understanding of the importance of these trends. States, including California, have established small business financing programs, usually targeted toward high technology and W/MBE's. California's effort includes the Small Business Innovation Research Program. State programs can be applicable under certain circumstances, but local communication and action would be more responsive and flexible in addressing training and skill issues. Therefore, Chaffey College's presence in the community provides a golden opportunity to leverage the College's traditional educational role for workforce training. Chaffey College's effort in this arena, along with standard SBA programs, are similar to what is available in most parts of the country. Rancho Cucamonga Redevelopment Agency January 1996 33 PHH FANTUS CONSULTING Since local employers draw on a workforce source region extending miles outside the city's corporate limits, the city's control over workforce quality will necessarily be limited, but we believe a significant initiative can be initiated and coordinated by the Redevelopment Agency. We would suggest the establishment of a "training roundtable" including representation from the RDA, Chaffey College, and the larger local firms. Appropriate representatives for high school vocational programs could also be included. A once-a-month session could provide the city and College with early warning about workforce skill issues, enabling development of cooperative training programs. This would complement the account management program in providing early warning of training needs. The initiative would not only be useful in attracting new investment, but in the long term especially would be an effective business retention tool. This would also formalize informal contacts that now occur. Rancho Cucamonga Redevelopment Agency January 1996 34 PHH FANTUS CONSULTING · 03,'20,'96 16:11 BRIAN P. 81LBRAY 49TH DISTRICT, CALIFORNIA COMMERCE COMMITTEE SUEICOMMIll(C ON Hf~ALTH ANL1 tNVINONMENT 5UBCOMM:I~.EE ON CCJMMERCE, TRAO{ AND HAZARDOUS MATERIALS ~ Ax NtnvmER=_ _ D. 50 DATE: .~. ' 3-0 "' ~,0 _. 001 NUMBER OF PAGES (INCLUDING COVER SliZET) ~ COMlV[ENTS:_ ~ PHONE: (202) 225-2040 FAX: (202) 225-2948 THIS $TATIONEqY PMINI eC) ON I~AFtFI MADt 0~' RECvCI.~I) k,UE PI~ 03,'20,'96 16:12 ~ ~ 0o2 8RIAN P, ILBRAY .~,~ COMMERCE ~OMMI~'I , v~ ~ SUaCOMKI~ ON HEALTH AND ENVIRONM~N? OlSTRICTO~Ci: ~RDOUS MATERIALS loll) 21t-l&~ ~ouSt o[ ~eprtStntati~ Febma~ 26, 1~ LET NEIGHBORHOODS DECIDE COSPONSOR H.R. 2927 - BEFORE SOMEONE GETS SUED Dear Colleague: Have you ever lived in fear of the federal government ruing you for expressing a concern or a belief~ Three individuals in Berkeley, California expeiem-._wJ this anxiety, and iced persecution and potential fines when the Department of Hottsin$ mad Urban Development (HUD) filed an investigation against them for protesting a hotaing project for the homelee which wu moving into their neighborhood. HUE) was able to do this due to a provision contained in the Federal Fir Houinl Act amendments, which states that "it is illegal to discriminate in the sale or rental, or to make unavailable, or deny a dwelling to any buyer or renter because of a MMieap." Since when his it bee illegal to expresl concern - verbally or in writing - about somethini which effects your everyday livdibood9 Do homeownm Rot have a fight to be concerned iF a house full of registered sex oftenden, or convicted felons on early-reieue from prison (who are also included in the legal ¢l~nition of disabled, and thu~ protected by HUD under this law and provision) moves in next door? Fortunately for the individuals in Betkdey, FIUD abandoned their investigation in the face of community outrage. However, others in similar situations have not fared as well. Soma homeowners have been sued and harassed he Depm'tment of/ustice's Civil Rights Division. all under the auspices of protecting against "disc~n." have a sey u to what types 'of imiividuab may ride in these fadlities in their neighborhoods. Homeowners who are not as concerned about the make-up of the facilities may also wish to voice their concern about facilities ~at are acting u a commercial businem, while residing in · residential neighborhood. A legislative solution is aeeded to address this problem. Individuals should he able to exercise their First Axnendment right to voice concern about these residential care F~ilities moving imo their neighborhoods. Even if one does not agree with the homeowners who raised objections, these individuals should not he threatened by the federal gove~unant and mad for expressing differing opinions. I have introduced legislation which will allow communities to exercise reasonable zoning and other land use regulations in determining the location and residential make-up ofrsidential care facilitins. H.R. 2927 gives cities and other local govemmentl more control over the siting and make-up of residential care facilities. It will clarify and retne the intent offedenl law, while protecting againat discrimination, and will also allow residenta to expreal !egitimatt concerns about land use in their twighbo~s, without threat of litigation by the federal government. ! would also like to draw your attention to the editorial on the reverse ~om the W--hington Post, which Rwthar illustrates the need for this legislation, If you are interested in benin8 a cosponanr of m,/legislation, H.R. 2g~27, or have any additional questions, please call Mickey Pollock at x5-2040. · 03,'20.'96 16:13 A18 Mo~n~'. F~.RnV~Rv 26. 1996 Coventment by Intimidation Aisrxstion's Department d Housing and Ur- ban Development was justly critidzed for some outrageous steps it took in ths name d enforcing housing discrimination hws. In a series of cases invoivin2 citizen protests over the loca- tion of group homes to house recovetin2 addicts and alcoholics, the mentally ill and Others, HUD threatened and brought into court people who had organized their neighbors, printed and dis- tributed flien, testified before local gevetnment panels and challenged zoning variances. The protests involved constitutionally protected speech and pOlitical activity, and an arm of the federaj government was seeking to penalize those involved. Under criticism, BUD abandoned these heavy- handed tactics in the summer of lS94 and issued new guidelines to its field staff. These guideUnes ended HUD investigations d complaints d ha- rassment when the acts m question are directed to a government entity or official and do not involve force, physical harm or threat of either. That should have been the end of the matter, but it was not. The Justice Department maintains that i~ is .unaffected by the HUD guidelines and will continue to seek penalties against citizens who file what it deems to be frivolous lawsuits and sonmS challenges to group homes. It also claims the right to use, as evidence d housing- SHORT WHILE BACK the Clinton admin- law violations, leaflets and other materials ex- pressing what the department calls repugnant views. In a letter to a federal judge in Connecti- cut, for example. Assistant Attorney General Deval PaLrick took the position that "Congress intended the [Fair Housing Act] to proscribe a?~y speech if it leads to discrimination prohibited by the FFIA.' And last week, in a letter published in this newspaper. he equated the exercise of First Amendment rights in these cases to the use of a baseball bat. The principle at stake seems simple and serf- evident, not to mention one the Justice Depart- ment should be upholding and protecting, not going into court to undo. Citizens have the right peaceful3y to express their vicws, to circulate petitions, to mobilize public opinion, to print and distribute written material dealing with matters of public concern, to contact their elected repre- sentatives and petition for changes in the law, and to file legitimate lawsuits .seeking peaceful resolution of disputes. Does the Clinton Justice Department really think it should be in the business of intimidating this. kind of activity by threatening citisens who believe they have a grievance with large frees and the burden of legal defense costs? HUD cut it out: so should Justice. The policy is wrongheaded and perverse. 03.'20,'96 16:13 OO4 104TH CONGRESS 2D SESSION H. R. 2927 To amend the Pair Hourrig Act regard;-,p local and State laws and regulations gn~vern~ng residentisJ care facilities. IN THE HOUSE OF REPRESENTATIVES FERRF,~RY 1, 1996 (for Mmself, .Mr. H~ Mr. P~, Mr. ~o~, F~) m~ the fo~o~ b~ w~ ~ nfe~ to ~ ~mm;t~ on ~e Ju~ei~ A BILL To amend the Fair Housing Act regarding local and State laws and regulations governing residential e~a~e facilities. I Be it enacted by the Senate and House of Repr~,~enta- 2 tires of the United States of America in Congress assembled, 3 That section 816 of the Fair Itousing Act is amended by 4 adding at the end "Nothing in this title shall be construed S to invalidate or limit any reasonable local or Statc law or 6 regulation governing residential care facilities, iacluding 7 laws and r%mlations governing the proximity of such fa- 8 eilities to each other, the maxiruum allowable number of 9 occupants, whether related or unrelated, of such a facility 10 or other dwelling, or the ownership, use, or occupancy of 16:14 ~' ~005 a residential care facility by a con~4cted felon, registered sex offender, or recovering drug addict. ~.~s used in tlLis section, the term 'residential care feeilia-' means a build- Lag or place that is maintained and operated to provide sleeping accommodations, with or without food service, to disabled individuals.". :. o 03,'20.'96 16:14 ~ ~()06 8RIAN P. BILBRAY ~TH DISTRICT, CAUFORNIA COMME~IC~ COMMII*r~E SUBCOMMrl'rl~E ON HEALTH AND ENVIRONMENT SUBCOMMI'I'rEE ON COMMERCE, TRADE AND HAZARDOUS MAT~RIA~.S WASHINGTON 1004 LONGWORTH HOUSE OFI;IC~ ILO0, WASHINGTON, IX 2g'jt5 {202| 225-2040 PAX (~0~) 2Z$-ZH8 DISYRIC"r OFFICE; 1011 CAMINO DEL RIO SOUTH SUITE 330 ~iAN DIGGO, CA 1119) 291-1430 FAX (619) 2~149M INTERNIT: E-mail: bilbroy~hr.heusl;.Oov WoHd Wide Wcb: N~P'JA~vw.houee,govllb41t)rl?l RESI.I)ENTI ,!, C, ARE FACILITY LEGISLATION What H.R. 2927 will do: H.R. 2927 wUl forbid the Department of Housing and Urban Development and the Department of lustjce from suing or investigating people who prote~ the location of group homes for the disabIed in their neighborhood, This legislation merely allows individuals to exercise their First Amendment nghtq to engage in flee speech, flee press, free assembly, or to petition govermnent tbr the redress or'grievances, It will allow residents to express legitimate concerns about land use in their neighborhoods, without threat of retaliatory litigation by the federal governmere, In addition, H.R. 2927 will allow commumdes to exercise reasonable zoning and othcr land use regulations in detemtimng the occupancy number, location and residential makeup of residential care facilities that house registered sex offenders, convicted felons, and recovering drug addicts. This bill will clarify and refine the htent of the federal Fair Housing Act amcndments, while protecting against discrimination. Why H.R. 2927 is needed: Due mainly to court decisions on the federal Fair Housing Act, municipalities and homeowners are restricted in their ability to control the location of such tkcfiities and have no say over who may own or operate them. Communities across the country have expressed serious concerns with the Fair Housing Act as it affects their ability to review and implement land use regulations t~r residentis[ care fiw~ties. This restriction is of particular concern when convicted felons or registered sex offenders are allowed to reside in single-family residential neighborhoods. Giving municipalities final authority over the location or placement of residential care faciZides wi.U enable them to fulfill their traditional mandate to protect and preserve the ~ntegHty of residential neighborhoods. 1. The legal definition of"handiCapped" includes indMduals with special conditions, such as the homeless, the mentally disabled, recovering drug or alcohol addicL~, registered sex offenders, and participants in prison early-release programs. Accordbsg to the federal Fair Housing Act, it is ~egal to discriminate in the sale or rental of a housing unit, or to make unavailable or deny a dwelling to any buyer or tenter because of a "handicap." Discrimination includes the refusal to make reasonable concessions in rul~s, policies and practices in order to accommodate the handicapped. THIS STATIONERY PRINTEO ON PAleR MADE OIe RECYCLED FIBERS 03,'20,'98 18;15 ~' ~ OOT This provision in the law creates a problem when residential communities are concerned about the location of a care facility in their neighborhood that houses registered sex offenders, convicted felons, or recovering drug addicts. While the law protects these individuals a~ handicapped, residential neighborhoods have a legitimate concern about such persons dwelling in their community, and potentially h~ras$ing themselves or their children. it is one thing {'or a residential neighborhood to conta/n a facility wMch contains mentally or physically disabled individuals. It is quite another when said facility is housing sex offenders, convicted felons, or recovering drug addicts. Furthermore, registered sex offenders, convicted felons, and recovering drug addicts tend to bc more transient than mentally or physically disabled individuals, who tend to locate in a neighborhood for a longer period of time. Yhe higher transiency rate of group homes with sex offenders, convicted felons, and recovering drug addicts poses as a concern to residents because once these individuals are released From their program, they usually tend to stay in the neighborhood, outside the relatively structured environment of the res. idential care program. Mentally and physically disabled individuals who arc placed in the facilities for a longer period of time often contribute to the neighborhood, and are considered a positive presence in the neighborhood, by allowing people to conquer stereotypes. On the other hand, the more transient registered sex offenders, convicted felons, and recovering drug addicts, whose average length of stay in a facility is six months, poses as a threat to the safety and ambience of the neighborhood. 2. Many state regulations, including the California State Health and Safety Code, specifically exempt residential care facilities with six or fewer client.~ from complying with local zoning ordinances by claiming that these facilities constitute a "family unit," thus allowing these facilities to be considered a "residential" use of property. RegUlations such as this may present a threat to the livelihood and .,afety of a residential neighborhood, when a care facility in thdr neighborhood is exempted from complying with all zoning laws. Many care Facilities purposefhily house six or less individuals for the express purpose of avoiding compliance with zoning laws. 3. The Federal Fair Housing Act does not require prospective residential care facilities to notify residents of a target neighborhood of their intentions, prior to locating in that particular .neighborhood In some instances, neighbors do not find out that a house full of registered sex offenders or convicted felons is ~noving into theix' neighborhood until they see the moving vans. Residents are leR feeling defenseless, as there is nothing they can do to stop the care facility From operating in their neighborhood. Some people might want the option of moving out of the neighborhood before the facility opens, in order to protect their children from contact with sex offenders or convicted felons. Without prior notification, residents will not have this option available to them. 4. The federal Fair Housing Act does not establish any separation requiremems between care 03,'20.'96 16:16 facilities. An overconcentration of residential care facilities in certain neighborhoods threatens to disrupt the livelihood and integrity of single-family residential neighborhoods. Separation requirements of 1,000, 1,500, and 2,000 feet between facilities have all been struck down by federal courts. Residems are concerned about an overconcentration of these cue facilities in their neighborhood significantly changing the environmere and character of the neighborhood. Rcsidcnts who have Facilities in their neighborhoods would like these facilities to be more evenly distributed in the community, rather than being compacted in one specific residential neighborhood. An example of a problem facility in San ~et, o Co,,nty:. A company in San Diego County bought a home for the purpose of housing and rehabilitating minors who were on probation for serious behavioral problems, including the foBowing: arson, sexual perpetration, violent behavior, substance abuse, suicidal tendencies, and learning disabilities. This privately owned business places up to six minors at a given time in this facility. This particular neighborhood is zoned for single families, and not for businesses. There was no notification made to area neighbors prior to the opening of the facility. These minors are under "reasonable care and supervision," allowing some or all of them free access to the neighborhood. The famih'es in the neighborhood are no longer able to enjoy everyday life without living in fear of the potential dangers posed by some of these minors. Children in the neighborhood are exposed to gang-related behavior and offensive language. There is concern from the neighborhood that these minors can and will continue to loiter in the neighborhood and pose a threat to the community even after they are discharged ~om the facility. The major complaint from the homeowners in this neiglxborhood is that they all chose to live in this particular community due to the enhanced quality of life it offered to them. The location of the facility in this neighborhood has jeopardized the property value of these homes. This is just one example of many problems created by residential care facilities in and around San Diego County, and elsewhere throughout the nation. The most cxtrcmc examples of the interpretation of the FFHA amendments and its impact on communities and individuals follow. An extreme example of citi-ens being harassed by the federal government: (Summer 1995) Three residents of Berkeley, California peacefully protested a housing project for the homeless that was planned near their home. The Department of Housing and Urban Development (FfUD) charged that they were "discriminating" against the disabled, For expressing an opinion, these three residents faced fines of up to $100,000. After a public outcry, and claims that HUD was infringing on their First Amendment fights, HUD dropped the seven month investigation. 03/20,'91~ 11~:17 ~' ~009 The Berkeley residents were fortunate, compared to other residents throughout the nation. Some residents who have peacefully protested and held community meetings to express their concerns about the location ore care facility in their neighborhood have been sued and harassed by the federal government, all under the auspices of protecting against discrimination. Legislative sol,,tig~B: It is clear ~'om the afore-mentioned that a legislative solution is needed to combat this problem. While it might not have been the original intention of the FFFIA amendments to enable the government to sue homeowners on the basis of discrimination, the activities of the federal government in these instances have been unjustifiable, at best, and possibly unconstitutional. Individuals should be able to exercise their First Amendment right to voice an opinion about these residential care facilities moving into their neighborhoods. Even if one does not agree with the homeowners who raised these objections, these individuals should not be threatened by the federal government and sued for expressing divergent opinions. H.IL 2927 gives state and local authorities reasonable control over the siting and make-up of residential care facilities when they are intended to house convicted felons, registered scx offenders, and recovering drag addicts. This legislation al..~ protects and preserves the First Amendment rights of homeowners/residents who wish to voice opposition to, and/or peacefully protest the location of one .of these facilities in their neighborhood, without the threat of being sued or harassed by the federal government. Endorsements: H.R. 2927 has been endorsed by the National League of Cities and by the League of California Cities. In addition, numerous cities from across the nation which are experiencing problems with residential care facilities have endorsed H.R. 2927, and anxiously await u legislative remedy to their problems. These dries to date are Tustin, Albany (CA), Apple Valley, San Jose, Palantine, Carol Stream, Stockton, San Marco, lacksonville (FL), Dade County, Coronado and San Diego. FIR. 2927 enjoys growing bipartisan support, and I would welcome your cosponsorship of this bill. The members who have cosponsored H.R. 2927 to date are Hunter, Packard, Cunnlngham, Filner, Weldon, Moorhead, and Stockman. CITY OF RANCHO CUCAMONGA STAFF RF, PORT DATE: TO: FROM: BY: SUBJECT: March 20, 1996 Mayor and Members of the City Cotmoil Jack Lam, AICP, City Manager Rick Gomez, Community Development Director William J. O~Neil, City Engineer MEETING OF THE ROUTE 30 TASK FORCE The March meeting of the Task Force was held Tuesday the 19th at six p.m. and attended by 13 members and an audience of six people. The meeting was devoted to a discussion of mitigation measures at each of the interchanges. The Task Force unanimously approved the conceptual plan to close Highland Avenue and Fairmont Way west of Milliken Avenue with the understanding that the details will be worked out through the city planning process. There was an update by SANBAG of the status of the EIR, which is expected to be approved by FHWA in mid April of 1996. The City Engineer gave a brief overview of the staff report and a recap of the February meeting. The Task Force discussed the areas around each interchange with regard to measures which could be taken either as part of the freeway design or separately by the City to offset impacts of interchange traffic. For the Carnelian Street area, the installation of a signal at the park entrance/Highland Avenue was agreed to as a minimum measure. The Task Force has recommended the issue of parking at Beryl Park be sent to the City Council Facilities Subcommittee for review. At the Archibald Avenue interchange, a signal at the nearby Archibald Avenue/Highland Avenue to act as a single unit with the westbound ramps was agreed to as an appropriate treatment for that area. For Haven Avenue the impacts to the Garden Condominiums caused by the extension of Alta Loma Drive were discussed. This street will be extended to replace circulation lost by the removal of a portion of Highland Avenue. CITY COUNCIL STAFF REPORT ROUTE 30 March 20, 1996 Page 2 The Day Creek Boulevard area was also discussed with the proposed signal systems deemed adequate. A resolution for City Council consideration recommending the construction of the five interchanges was drat'ted and is attached. The next meeting of the Task Force will be held on April 9, 1996, in the Tri-Communities Room. RC:WJO:PAR:ly Attachment Director RESOLUTION NO. 96-036 RESOLUTION OF THE CITY COUNCIL, OF THE CITY OF RANCHO CUCAMONGk, CALIFORNIA, ADOPTING THE CONSTRUCTION OF THE FIVE ROUTE 30 INTERCHANGES (CARNELIAN, ARCHIBALD, HAVEN, MILLIKEN, AND DAY CREEK) WHEREAS, it is the desire of the City to encourage an ordedy and planned system of growth throughout the City and City's sphere of influence; and WHEREAS, a comprehensive General Plan was adopted to provide for such a system of growth; and WHEREAS, the five interchanges named above provide for the appropriate circulation for the growth of the City in accordance with the adopted General Plan for the City; and WHEREAS, the City's Route 30 Ad Hoc Task Force have has conducted cxhaustivc and dctoilcd a #eee,~NieJ~ review of the fivc interchanges and their consensus wee is to recommend all five interchanges; and NOW, THEREFORE, BE IT RESOLVED, that the City Council of the City of Rancho Cucamonga, does hereby approve of the .construction of the five interchanges named above. pASSED, APPROVED, AND ADOPTEDthis20thdayofMarch, 1996. AYES: NOES: ABSENT: ATTEST: William J. Alexander, Mayor Debra J. Adams, CMC, City Clerk Resolution No. 96-036 Page 2 I, DEBRA J. ADAMS, CITY CLERK of the City of Rancho Cucamonga, Califomia, do hereby certify that the foregoing Resolution was duly passed, approved, and adopted by the City Council of the City of Rancho Cucamonga, California, at a regular meeting of said City Council held on the 20th day of March, 1996. Executed this 21st day of March, 1996, at Rancho Cucamonga, Califomia. Debra J. Adams, CMC, City Clerk