HomeMy WebLinkAbout2009/10/21 - Agenda Packet - Special JointAGENDA
CITY OF RANCHO CUCAMONGA
CITY COUNCIL/FIRE PROTECTION DISTRICT/
REDEVELOPMENT AGENCY,
LIBRARY BOARD OF TRUSTEES AND THE
LIBRARY FOUNDATION BOARD
SPECIAL JOINT MEETING
Wednesday, October 21, 2009 ~ 3:00 p.m.
Rancho Cucamonga Cultural Center ~ Celebration Hall South
12505 Cultural Center Drive 4 Rancho Cucamonga, CA 91701
A. CALL TO ORDER
Pledge of Allegiance
2. Roll Call:
Mayor Kurth
Mayor Pro Tem Michael
Councilmembers Gutierrez, Spagnolo, Williams
President Coberly President Davies
President Pro Tem Amsler Vice President Gonzalez
Trustees Haddon, Hairston, Nagel Boardmembers Akahoshi, Amsler, Atkins,
Bowne, Clark, Filippi, Gilfry, Kendall, Leal,
May, Melillo, Pachon, White
B. I'l l3l.l(~ CO11111~rIC.ATIONS
This is the time and place for the general public to address the City Council/Fire Protection DlstricURedevelopment Agency, Library Board of
Trustees and the Library Foundation Board on any item listed or not listed on the agenda. State law prohibits the City CounciUFire Protection
DistrlcURedevelopmentRgency, Library Board of Trustees or Library Foundation Board from addressing any issue not previously included on
the Agenda. The City Council/Fire Protection DistricURedevelopment Agency, Library Board of Trustees and Library Foundation Board may
receive testimony and set the matter for a subsequent meeting.
Comments are to be limited to five minutes per individual or less, as deemed necessary by the Mayor! President /Chair depending upon the
number of Individuals desiring to speak. All communications are to be addressed directly to the City CouncillFire Protection
DlstricURedevelopment Agency, Library Board of Trustees or Library Foundation Board, not to the members of the audience. This is a
professional business meeting and courtesy and decorum are expected. Please refrain from any debate between audience and speaker,
making loud noises, or engaging in any activity which might be disruptive to the decorum of the meeting.
Over ...
C. CONSENT CALENDAR
The following Consent Calendar items are expected to be routine and non-controversial. They will be
acted upon by the City CouncillFire Protection District/Redevelopment Agency, Library Board of
Trustees and the Library Foundation Board atone time without discussion. Any item may be removed
by a Councilmember, Boardmember and/or Agencymember for discussion.
APPROVAL OF MINUTES: Special Joint Meeting, October 13, 2008
D. ITEM(S) OF BUSINESS
UPDATE ON ITEMS BY THE LIBRARY BOARD OF TRUSTEES AND LIBRARY FOUNDATION
BOARD.
2.
report attached. Update by Robert Karatsu, Library
E. :~u,~c~t Ez~~it~.~.i.
I, Debra L. McKay, Assistant City Clerk/Records Manager of the City of Rancho Cucamonga, hereby
certify that a true, accurate copy of the foregoing agenda was posted on Wednesday, October 14,
2009, per Government Code 54954.2 at 10500 Civic Center Drive, Rancho Cucamonga, California.
October 13, 2008
CITY OF RANCHO CUCAMONGA
CITY COUNCIL, LIBRARY BOARD
AND LIBRARY FOUNDATION BOARD
SPECIAL JOINT MEETING MINUTES
A. CALL TO ORDER ,
A special joint meeting of the Rancho Cucamonga City Council, Library Board of Trustees and the Library
Foundation Board was held on Monday, October 13, 2008, at the Cultural Center, located at 12505 Cultural
Center Drive, Rancho Cucamonga, California. The meeting was called to order at 6:35 p.m. by Mayor Donald
J. Kurth, M.D.
Present were Councilmembers: Rex Gutierrez (arrived at 6:40 p.m.), Sam Spagnolo, Diane Williams, Mayor
Pro Tem L. Dennis Michael and Mayor Donald J. Kurth.
Present were Library Board of Trustee Boardmembers: Jackie Amsler (arrived at 6:41 p.m.), Scott Haddon,
Luella Hairston, President Pro Tem Sharon Nagel and President Robert Coberly.
Present were Library Foundation Boardmembers: Teresa A. Akahoshi, Jackie Amsler (arrived at 6:41 p.m.),
David Atkins (arrived at 6:42 p.m.), Gino L. Filippi (arrived at 6:41 p.m.), Tina Gilfry, David Gonzalez (arrived at
6:40 p.m.), Ruth Leal, Dominic Melillo, Chris White, Vice President Rebecca Davies and President Bruce
Bowne.
Also present were: Jack Lam, City Manager; Pamela S. Easter, Assistant City Manager; John Gillison, Deputy
City Manager/Administrative Services; Deborah Clark, Library Director; Robert Karatsu, Assistant Library
Director; Michelle Perera, Library Services Manager; Vivian Garcia, Administrative SecretarylLibrary; Susan
Sluka-Kelly, Cultural Arts Supervisor/Community Services and Shirr'I Griffin, Deputy City Clerk.
B. PUBLIC COMMUNICATIONS
No communication was made from the public.
C. ITEM(S~ OF BUSINESS
C1. PRESENTATION ON CREATING THE"3 AMAZING LIBRARIES"
Jack Lam, City Manager, introduced Deborah Clark, Library Director
Library Director Clark welcomed the City Council, Library Board of Trustees and Library Foundation Board.
She noted the last joint meeting (City Council and Library Board of Trustees) was in fall of 2000. Ms. Clark
indicated this meeting would review accomplished goals and in 20091aunch a new planning process setting a
course for the Library for 2010 and beyond.
Library Boardmember Nagel left the meeting at 6:39 p.m. and returned at 6:40 p.m
Library Director Clark recalled the list of goals from the first five years: expanding the book collection;
expanding services offered at the Archibald Library; developing collaborations with other City Departments,
School Districts and non-profit agencies; expanding online access to library services to the Community"2417";
providing outreach library services in existing City facilities across the City; investigating options and creating
funding for Library growth and developing a branch Library of 15,000 square feet, expandable to 30,000
square feet at the east end of the Community funded by Proposition 14. She stated the concept for the "3
Amazing Libraries" was created from this list of goals. She introduced Robert Karatsu, Assistant Library
Director and Michelle Perera, Library Services Manager to present a PowerPoint slide show on the Library.
Robert Karatsu, Assistant Library Director, stated the Archibald Library was recently remodeled and
commented on how happy they were with the way it turned out. He said the Archibald Library is the
cornerstone of Library services. Library usage increased 25% after the remodel. Realigned service desks
improved sightlines and enhanced service without increasing staff. He noted larger dedicated spaces
contributed to expanding services such as access to computers and classes as well as the new "Teen-Scene"
space. At Wednesday night's "Welcome Back" program over 125 kids and their parents easily fit in the newly
remodeled children's space. The space also benefits from more natural light once walls were removed. He
highlighted the Archibald Library Adult Literacy program, the "HOUSeCalls" Senior program and the Senior
Book Club at Central Park. He spoke about Community outreach opportunities and talked about "partnering-
up" programs coordinated with other City Departments.
Michelle Perera, Library Services Manager stated programs at the Biane Library have become the cornerstone
of what the Biane Library is about. She spoke about day-to-day Storytime children's programs and said the
State Library supplements these programs through an Early Learning grant. She noted the Library is a second
time recipient of the grant and received $25,000 this year. Ms. Perera talked about Cultural Arts programs.
She noted over 1,300 people attended the events and that the Library Foundation gave a $15,000 grant to
support the programs. She mentioned partnerships through the Literary Roots program, and the State and
Healthy RC health and wellness initiative.
Library Services Manager Perera said with the opening of the Biane Library, Teen programs have "really taken
off." The Library recently received a $12,000 grant from Libraries for the Future for Teen and Senior health
related programs, which will begin in January and February 2009. The weekly series programs are rounded
out by technology classes that are standing room only. Recalling the Adult Literacy program at the Archibald
Library, Michelle Perera talked about a similar program, Back-to-Basics, for elementary school kids whose
reading skills are below average by one or two grade levels. Library Services Manager Perera announced the
Second Annual Big Read and said the Big Read is representative of quality programming the Library might not
otherwise get to offer. The Library received a grant for $20,000 this year to do a Big Read and is doing the
First Annual Little Read. Since the reading selection for Big Read is the Maltese Falcon by Dashiell Hammett,
the Little Read selection is the Malted Falcon.
Assistant Library Director Karatsu described features of the "Third Amazing Library', the virtual library. He
noted the Library reinvented its website earlier in the year and in the last year alone has received more than
two million hits. Based on the Master Plan, the virtual library is endeavoring to create an environment in which
what can be done at one of the library buildings, can be done online from a computer "24/7". Popular virtual
library resources are databases, "downloadables"ond Tutor.com. In conclusion, he noted statistics regarding
the " 3 Amazing Libraries."With only two locations, over one million items were checked out last year. Statistics
also tracked how may people visited the Libraries, attend programs, used computers, how many questions
were answered, and the amount of grants monies supporting programs. Assistant Library Director Karatsu
noted 35% of the kids who use the Libraries are not Rancho Cucamonga residents.
In response to Mayor Kurth, Library Services Manager Perera said the Back-to-Basics tutoring program is an
after school program. She indicated that there is an activity based StoryTime program Mondays and
Thursdays for 6-12 year olds. For ages 13-17, she mentioned the Teen Book Club is currently reading and
discussing Stephenie Meyer's Twilight. Library Services Manager Perera noted Mayor Pro Tem Michael's
consideration that teens be involved with positive activities and added the Library offers writing forums for
Teens. She clarified adult learner and children's tutoring programs for Councilmember W illiams who asked
about reading and writing programs for children since they are tested in both skills.
The Assistant Library Director acknowledged Linda Engelke, Children's Services Librarian, for receiving a
$3,000 scholarship at the California Library Association Conference to apply towards her Masters of Library
Science degree, and Library Services Manager Perera for being distinguished throughout all public libraries
Special Joint Meeting Minutes of the Rancho Cucamonga City Council,
Library Board of Trustees and Library Foundation Board
October 13, 2008 -- Page 2 of 7
and awarded California Librarian of the Year
C2. PRESENTATION AND DISCUSSION OF FUTURE POTENTIAL LIBRARY SERVICES ON THE
SECOND FLOOR OF THE PAUL A. BIANE LIBRARY AT VICTORIA GARDENS
Library Director Clark referred to the original 2000 Master Plan and its most exciting aspect: Expanding the
branch library at the east portion of the community into a 30,000 square foot facility. In response to Mayor Pro
Tem Michael, she indicated funding was received for the planning process.
Library Services Manager Perera gavg a PowerPoint presentation to help illustrate what makes thg Biane
Library a unique library. She reported the Library measures information on popular programs, especially those
popular with children 0-8 years of age and families, and takes into account 30% of library circulations are
picture and beginning reader books. She noted "ELF", Early Learning for Families, a State Library initiative
grants money to libraries to provide early learning support. Tracking these popular trends and what programs
grant monies go to, contributes to an understanding of the concept of libraries as a third place.
library Services Manager Perera spoke about the need to offer experiential opportunities where together,
families can enjoy games, activities, arts, crafts, etc. She stated the Library has done a good job with
programs and noted the great synergy the Library, Cultural Arts Center and the Victoria Gardens Shopping
Center share. She pointed out that the Library is still looking for unique and alternative learning opportunities
for children and for adults. Additional space on the second floor of the Biane Library is needed to continue the
overall energy and to build on existing partnership with schools and the Playhouse. Library Service Perera
introduced a project called "Rancho KIDS", Rancho Kids Interactive Discovery Space. The project would
expand the best elements from children's museum and library services, blending them together into a non-
traditional space.
Library Services Manager Perera described concepts and showed images that represented an example of an
outdoor environment, a grocery stores and an actual fire truck reassembled in the discovery space, though
subtle nuances like music, sounds, movement and lighting could not be represented. Children could learn
about the importance of nutrition and healthy eating, or colors and shapes using the physical elements they
discover in the environments. They could climb through a seed pod or over the roots of trees, use a pretend
fire hose and learn the importance of dialing "9-1-1"She noted the children's museum elementwould not stop
there; the library brings the element of books. Collections would complement each area and exhibit. Lots of
children's museums have arts and crafts areas, and these programs are among the most popular with kids
and parents at the library.
Library Services Manager Perera noted that lots of children's museums have performing arts spaces that
allow kids to dress-up. As there is already a great theatrical component here, she noted that this would be a
great exhibit and would be supplemented by the Library's collection of materials. Lastly, Ms. Perera noted the
need to have a space for programs. She envisioned a multipurpose space where traveling exhibits would be
hosted. For example, a veterinary exhibit where kids look at pet x-rays, learn how to keep their pets from
getting fleas, how to bathe them and how to care for their pets. On weekends a lot of the discovery spaces can
be used for birthday parties, which is a huge revenue source for museums.
Assistant Library Director Karatsu noted that the Library, Cultural Arts Center and the Victoria Gardens
Shopping Center are a great economic tool. He restated that with the 35%non-resident use coming in it really
creates a unique opportunity for Rancho Cucamonga.
Library Director Clark spoke about grant funding opportunities for the expansion. The State awarded the
Library $50,000 in grant funding to study the feasibility for creating such a space in Rancho Cucamonga. She
noted that the first part of the federal LSTA Grant (Library Services and Technology Act) allows the Library to
survey stakeholders and the public to determine the types of desired exhibits. By approaching the surveyfrom
a different point of view, it will allow the team to ask the right questions, noting the Library is trying to determine
the initial cost of expanding the second floor as well as find out what operational cost for the project will be.
Lastly, she noted that the feasibility study will give the Library a plan for blending traditional library services.
She indicated that a survey will be developed and sent out in the fall. Community meetings will also be held.
Special Joint Meeting Minutes of the Rancho Cucamonga City Council,
Library Board of Trustees and Library Foundation Board
October 13, 2008 -- Page 3 of 7
Library Service Manager clarified that the space would not be divided between a book area and a museum
area. Instead, the discovery exhibit would "blend" elements of children's museums and libraries. She also
discussed the feasibility study survey and the type of information it would analyze from the community of
library users and non-users in reply to Councilmember Gutierrez. She addressed Boardmember Haddon's
query about how schools would be involved in the survey process. In response to Councilmember Spagnolo,
Library Director Clark noted that feedback on desired elements of the second floor can be provided at
anytime.
Councilmember Spagnolo appreciated the opportupity to meet with the Library Foundation and Library Board.
He suggested that pictures of the Foundation and Board members be put in a collage at the Library for the
public's information. Councilmember Spagnolo concurred with the concepts that were presented and
suggested that they be expanded slightly. For instance, the focus could be on public safety rather than fire
safety and the second floor could showcase some of the history of the community.
Library Boardmember Amsler spoke in support of the placement of rotating permanent displays, as they are
excellent ways to explore the Community's history and heritage.
Mayor Pro Tem Michael wondered if it would be possible to acquire capital funds from Forest City as these
improvements would provide an added benefit to the shopping experience at Victoria Gardens. He concurred
with the concept for the second floor and saw its potential. He noted that Abundant Living Family Church's
nursery has some incredible features and suggested that staff speak with them.
In response, Library Director Clark recognized the economic engine currently in place at Victoria Gardens. She
addressed the non-resident use and noted that the State has been reducing the amount granted to the City
under the Direct Loan program. She recognized the policy decision on charging non-residents but noted that
the Library needs to serve everyone within our system orjeopardize receiving State grant funding. In response
to Mayor Kurth, Library Director Clark also recognized the possibility of working with cities or the County in
order to explore additional funding opportunities.
In response to Library Board of Trustee President Coberly, Library Director Clark indicated that the Library
tracks a variety of statistics on library usage. Assistant Library Director Karatsu gave examples of statistics
commonly tracked. In response to Councilmember Spagnolo, he indicated that the summer statistics were a
bit skewed as the Archibald Library was closed. However, he did not believe that the new Fontana library had
any lasting negative impact to the use of the Archibald Library.
In response to Mayor Kurth, it was noted that a GIS survey had not been done recently to see if both sides of
the Community were served adequately. Library Director Clark stated that she would work with GIS to provide
more information to the Council, Foundation and Board on this topic. She indicated that the residents were not
going much to Ontario anymore.
Library Boardmember Amsler noted that it would be interesting to know if the people who visit the Archibald
Library use the summer library at the school. Also, she thought that we should consider whether public
transportation is sufficient. In response, Library Director Clark spoke of the work done with Senior Services to
try to get the Senior Ride program. Also she also noted that the Library is trying to ensure that both libraries
are on a bus route.
Library Boardmember Amsler was surprised to see the Library at the Senior Center this summer. Discussion
was held regarding this resource and it was noted that a Senior Book Club started in July. Library Director
Clark noted that the goal is to put libraries throughout existing City facilities instead of building separate
libraries. Councilmember Spagnolo suggested that the bookmobile routes could be expanded to provide more
coverage to the south end.
library Director Clark stated that the original Master Plan did included three library locations of libraries in the
City, based on the concept of three communities that came together to create Rancho Cucamonga. The need
for a third library in the future is one of the questions that she hoped that the survey would address.
Special Joint Meeting Minutes of the Rancho Cucamonga City Council,
Library Board of Trustees and Library Foundation Board
October 13, 2008 -- Page 4 of 7
In response to Councilmember W illiams, Library Director Clark discussed funding opportunities. She did not
believe it likely that a building facility grant could be acquired from the State. However, Library Director Clark
did note that there are many avenues that can be explored, including obtaining grants from the Museum
Association, Federal Library Group, County, etc. She noted that the feasibility study is a necessary first step.
Councilmember Williams suggested that local businesses be contacted with sponsorship opportunities.
In response to Mayor Pro Tem Michael, Library Director Clark concurred that she could include in the survey
some questions regarding the respondent's willingness to pay a fee to visit a special display or exhibit. Library
Director Clark noted that the believability of the response needs~to be measured realistically. In response,
Mayor Pro Tem Michael noted that focus groups would be useful in fleshing out a realistic answer to this
question.
In response to Library Boardmember Amsler, City Manager Jack Lam addressed the anticipated parking
impact as a result of the expansion. He noted that 40% of Victoria Gardens is yet to be built. Forest City plans
for the next phase includes two or three more parking structures to help distribute the parking and to handle
additional traffic. Consequently, the timing of the library expansion could dovetail very nicely with the
construction of the additional parking structures.
Library Boardmember Amsler inquired if additional shelving is needed with the different kinds of books being
produced, such as "manga" books. She also inquired about the type of resources being provided by the
theatre to the Library. In response, Library Services Manager Perera noted that collection space is not a
problem with popular collections, as these books are always checked out. Regarding the theatre, Library
Services Manager Perera stated that the Library will be providing theatre arts academy classes. There are
also several Library programs that coincide with productions and performances.
In response to Library Board of Trustee President Coberly, Library Services Manager Perera noted that
generally for museums there is an admission charge, the average is between $6 and $10. It was noted that
charging admission to the upstairs collection would not conflict with the State Charter, as a page would simply
retrieve materials that the public has access to free of charge.
Library Boardmember Haddon inquired if it was possible to work with the various Museum Associations to find
out what is popular with their Children's Museums. In response, Library Services Manager Perera confirmed
that the Children's Museums Association is willing to share information. Library Director Clark noted that part
of the feasibility study is to contract with a group from the museum industry to analyze popular exhibits and
activities currently available locally.
Councilmember Gutierrez noted the need to target specific groups of patrons but was concerned with the
amount of fee to be charged. As some families have more than one child, he noted that a $6 charge per
person could amount to a lot. Library Director Clark noted the need to have an open mind in determining what
could be accomplished if a fee were charged and what would happen if a fee was not charged. This
information would help generate a cost analysis with a revenue stream similar to the one provided for the
Cultural Center. Ultimately, she noted that policy decisions like these will be made by the Library Board and
City Council. In response, Mayor Kurth hated to see low-income families being excluded from visiting future
exhibits and displays at the Library.
In response, Councilmember Williams noted that fees can be charged and low-income families could be
accommodated. Sponsors could be found to assist low-income families with a day at the Library. Thursday
afternoons could be free, or teachers could give out certificates to low-income students. She expected that the
feasibility study would help identify creative funding opportunities, noting that she would also like to further
explore charging admission to non-residents.
In response to Library Board of Trustee President Coberly, Library Director Clark anticipated that the feasibility
study would be completed in April or May of next year.
In response to Mayor Pro Tem Michael, City Manger Jack Lam addressed the possible use of Redevelopment
Special Joint Meeting Minutes of the Rancho Cucamonga City Council,
Library Board of Trustees and Library Foundation Board
October 13, 2008 -- Page 5 of 7
funds. He noted that in light of current budget conditions and with the State taking money, the Council needs
to prioritize the best use of Redevelopment funds. He noted that the plan, concepts and strategies need to be
developed first. The project is not funded right now but it is eligible for Redevelopment funding.
Mayor Pro Tem Michael noted that current economic conditions will likely necessitate waiting several years to
expand the second floor and wondered on the viability of the feasibility study. In response, Library Director
Clark noted that the results of the feasibility study would be valid for many years. W hen the project is ready to
be constructed, the information would be sent back to the estimator to update the construction estimate.
Mayor Pro Tem Michael suggested that entrepreneur opportunities be explored a$ well. Discussion was held
on ways that revenue could be generated to support the construction and operation of the second floor.
Library Foundation Boardmember Leal left at 7:59 p.m. and returned at 8:01 p.m.
Library Foundation Boardmember Gilfry noted that it is wonderful to plan exhibits, displays, programs and
activities that help learning become alive. She envisibned that students could read about James and the Giant
Peach, go see it at the Playhouse, and then physically get into the peach. In response, Library Director Clark
concurred with the possibilities and noted that the theatre staff is very excited by this concept because they
can see all kinds of opportunities.
Councilmember Williams left at 8:05 p.m. and returned at 8:07 p.m.
Library Foundation Boardmember Leal stated that parents want to take their kids to local activities that are fun
and educational. She concurred with providing rotating displays and exhibits that provide something for
everyone.
Library Director Clark noted that when the library was first opened, there was an aggressive fee schedule in
order to provide the newest books and the best possible service. Residents saw that they could spend a small
fee and get better materials than anyplace else. She noted that they really do support paying a small fee for
exhibits and materials that are fresh and clean and different.
In response to Mayor Kurth, Library Director Clark confirmed that there is a program where money can be
bequeathed to the Library or to the Foundation and spoke about the new PAL campaign.
Library Boardmember Hairston noted that many students need assistance in preparing for exit exams and
suggested that this could be provided at the Library. In response, Library Services Manager Perera noted that
Tutor.com provides tutoring in a broad range of subjects. The Internet site has a writing lab where the tutorwill
work with the student on writing papers. Discussion was held.
C3. DISCUSSION OF ITEMS OF MUTUAL INTEREST TO THE LIBRARY BOARD OF TRUSTEES. LIBRARY
FOUNDATION AND CITY COUNCIL
In response to Mayor Kurth, Library Director Clark confirmed that the Library offers an adult literacy program.
The library's focus is on the adult learner that didn't succeed in learning to read. Mayor Kurth provided an
example from Claremont where they have notable people come to speak. In response, Library Director Clark
indicated that adult programming is constantly expanding. Assistant Library Director Karatsu discussed some
of the popular adult programming currently being offered by the Library.
Mayor Kurth inquired if the theatre was large enough for our needs. In response, City Manager Lam noted that
a feasibility study was completed a number of years ago to look at the needs in this region. The theatre was
built accordinglywith specific consideration to entertainment venues surrounding communities. He noted the
theater accommodates library and cultural arts programming.
Mayor Kurth and Boardmember Coberly in turn expressed their pride in the Libraries, its services and the
great job everyone is doing. They recognized the Library's notoriety at other agency levels.
•~x~:•
Special Joint Meeting Minutes of the Rancho Cucamonga City Council,
Library Board of Trustees and Library Foundation Board
October 13, 2008 -- Page 6 of 7
D. ADJOURNMENT
Mayor Kurth hearing no other discussion adjourned the meeting at 8:29 p.m.
Respectfully submitted,
Shirr'I Griffin
Deputy City Clerk
Approved by Library Board of Trustees:
Approved by Library Foundation Board:
Approved by City Council:
Special Joint Meeting Minutes of the Rancho Cucamonga City Council,
Library Board of Trustees and Library Foundation Board
October 13, 2008 -- Page 7 of 7
P-1
Update on Development
of Second Floor
of Paul A. Biane Library
@ Victoria Gardens
October 21, 2009
P-2
STAFF REPORT
LIBR~IRY SERVICES DEP~IRTMENT
Date: October 21, 2009
To: Mayor and Members of the City Council,
President and Members of the Library Board of Trustees,
President and Members of the Library Foundation,
Jack Lam, AICP, City Manager
From: Robert Karatsu, Library Director
.,
RANCHO
CUCAMONGA
Subject: UPDATE ON DEVELOPMENT OF SECOND FLOOR OF PAUL A. BIANE LIBRARY
AT VICTORIA GARDENS
RECOMMENDATION
That the City Council take the following actions relating to the development of the second floor of
the Paul A. Biane Library at Victoria Gardens:
1). Formally approve the conceptual framework as presented by staff for the future development of
the second floor of the Paul A. Biane Library at Victoria Gardens.
2). Authorize staff to continue to work with the City Manager's office, Redevelopment Agency and
Library Board and Library Foundation to continue the preliminary design process and explore
options for eventual exhibit design, construction and operations budget of the second floor of the
Paul A. Biane Library at Victoria Gardens, remaining cognizant of the evolving financial landscape
in the future.
BACKGROUND
At the joint meeting of the City Council, Library Board and Library Foundation on October 13, 2008,
a presentation was made on the potential future direction for the development of the 14,000 sq. feet
of undeveloped space on the second floor of the Paul A. Biane Library at Victoria Gardens. The
concept of a "blended" space incorporating interactive exhibits commonly found at children's
museums with the best "traditional" elements (i.e. books, story time programs) of a public library
was introduced. The Council encouraged staff to continue with the planning process.
Just prior to this meeting, as part of the planning process for the second floor, the Library received a
grant from the Cal'rfornia State Library in the amount of $50,000 (which was matched by the Library
Foundation) to conduct a needs assessment and feasibility study. Called "Rancho KIDS - A
Planning Process," the Library contracted with Gyroscope, Inc, a noted museum consulting firm to
conduct focus groups, survey the community, compile a needs assessment based on what they
heard from the community, and do a basic cost analysis for the construction and operations of the
second floor of the Biane Library.
While the feasibility study was being conducted, at the goal setting session of the City Council on
February 2, 2009, the first priority set by the Council for the Library was to continue with the
planning and development of the second floor of the Biane Library.
Based on Rancho Cucamonga Library statistics, a growing trend for early learning for families in
public libraries, and the 2009 Regional Needs Assessment data, the second floor is proposed to be
a blended space that integrates concepts, programmatic elements, and best practices from public
P-3
UPDATE ON DEVELOPMENT OF SECOND FLOOR OF PAUL A. BIANE LIBRARY AT Pnac 2
VICTORIA GARDENS
OCTOBER 21, ?009
libraries and children's museums. Targeted to early learners, this highly interactive space will serve
as an engaging, creative, educational, multi-modal, playful experience for families that will spark the
imagination, encourage curiosity, and bring a sense of joy to families.
The space will feature interactive exhibits that highlight and reinforce learning in the areas of
science, performing and visual arts, literature, "Healthy, Mind, Body, and Earth," history, natural
science, cultures, etc. Through creative and purposeful play, young children and their families will
learn the importance of positive learning behaviors, empowerment, muRi-generational interaction,
collaboration, celebrating successes, alternative learning styles, and library resources.
CURRENT STATUS
Based on the results of surveying 540 members of the community and conducting targeted focus
groups (an overview of the survey and the ensuing needs assessment as well as conceptual
framework for proposed "Rancho KIDS" space is attached), it was apparent that there is a genuine
interest in the Rancho Cucamonga community for the concept of a "blended" library model on the
second floor of the Biane Library.
Upon completion of the feasibility study for "Rancho KIDS", the California State Library awarded the
Library another grant entitled "Rancho KIDS -Phase Two" for $45,000 (which was again matched
by the Library Foundation) to begin prototyping small-scale interactive exhibits to be housed in the
Library to test "proof of concept." The Library has once again contracted with Gyroscope, Inc, this
time to assist with the design, fabrication and installation of these prototype exhibits. It is
anticipated that these exhibits will be ready for installation by March 2010.
KEY PROJECT ASSUMPTIONS
There are certain aspects of the second floor "Rancho KIDS" project that should be addressed and
acknowledged. They are:
- Based on the feasibility study and survey process done as part of the planning process
grant, the second floor of the Biane Library should be developed as a "blended model" of
interactive children's museum exhibits with the best "traditional" elements of a public library
(and not follow a strictly "traditional library' model) .
- There will be an admission fee (undetermined at this time but in the $6-8 range) for the
second floor. (Provisions for free and "sponsored" admissions and/or "special family days"
will be addressed at a later date).
- The second floor may require different open hours than the present Library (i.e. open on
Sundays, certain national holidays).
- Unlike the feasibility study, there are no plans at present to create a new, separate entrance
to the second floor. (It would be cost-prohibitive and not felt to be essential to reach target
admission revenues).
CAPITAL COST ESTIMATES
Working in consultation with Pitassi Architects, architect of record for the Victoria Gardens Cultural
Center, tenant improvements for the second floor of the Biane Library would cost $2.0 million. This
would include architectural fees, 4,000 sq. feet of office space, FF&E for office space, HVAC
system for second floor, passenger elevator, pedestrian stairway, rest rooms, and basic
mechanical, plumbing and electrical infrastructure. Design, fabrication and installation of interactive
P-4
UPDATE ON DEVELOPMENT OF SECOND 1~LOOR OP PAULA. BIANE LIBR r\RY AT PnGS 3
VICTORIA GARDENS
OC'1'OBIiR 21, ?009
exhibits would cost between $3 and 4 million depending upon the size, complexity, finishes, etc. of
the exhibits.
OPERATIONS COST ESTIMATE
As part of their feasibility study, Gyroscope provided a pro forma operating budget for the first three
years based on comparably-sized children's museums and industry standards. Based on data
provided by Gyroscope and incorporating additional local numbers, here is pro forma operating
budget:
Calculated Estimated for
average for Rancho KIDS
similar-sized
existing children's
museums
Personnel (8 FTE positions; three positions would be $409,600 $400,000
full-time. One would be at the Community Services
Coordinator level and two at a classification similar to
the Library Assistant I but without the management
benefits. Part-time positions would be in the range of
the Library Page, Recreation Attendant and/or
Recreation Assistant).
Fundraising expenses $32,000 $0
Public relations/marketing $31,200 $25,000
Education programs $24,000 $24,000
Administrative costs/interdepartmental overhead $25,000 $50,000
Facilities maintenance $100,000 $125,000
Rent or mortgage $41,600 $0
Exhibit maintenance $22,400 $25,000
Exhibit rental (this amount is target for Library $100,000 $100,000
Foundation to fund raise; what they raise is what this
amount will be)
Gift shop operations $18,400 $0
Other expenses (i.e. food services, office supplies, $50,000 $25,000
postage, utilities)
TOTAL $854,200 $774,000
Gyroscope also produced an annual income projection, again based on comparably-sized
children's museums and industry standards. Anticipated revenues for Rancho KIDS is as follows:
Admissions revenue $174,605 $250,000
P-5
UPDATE ON DEVELOPMENT OP SECOND FLOOR OF Pe1UL A. BL1NE LIBRARP AT PnG14
VICTORIA GARDENS
OC'1'OBL>R 21, ?009
Birthday party rentals, classes, summer camps, etc. $165,921 $80,000
Memberships $49,224 $50,000
TOTAL $389,750 $380,000
When factoring the pro forma operating expenses vs. the anticipated revenues, there is an annual
net cost of approximately $394,000. $100,000 of this amount is for travelling rental exhibits, which
could be adjusted upward or downward depending upon admissions revenues. (It is anticipated
that any expense for rental exhibits would be borne by the Library Foundation and/or through
sponsorship opportunities. These rental exhibits are an important aspect of any children's museum
because it keeps the overall concept "fresh" and encourages repeat visitation).
The Library also sees additional revenue from grant opportunities (to date, the Library has received
over $100,000 in grant money to do the initial two phases of the Rancho KIDS project), unique
partnerships with organizations such as the Institute of Museum and Library Services and existing
children's museums such as the Exploratorium and Discovery Science Center, and at least for the
first two years of operations, strategic use of operating reserves as necessary. Finally, the Library
will also be exploring entrepreneurial endeavors with the Cal'rfornia State Library (i.e. renting
exhibits to other libraries) as the Rancho KIDS, Phase Two grant-funded project evolves.
EXPANDING "TRADITIONAL LIBRARY" TO SECOND FLOOR
It should be noted that whether the second floor of the Biane Library is developed as a "traditional
library" or as a blended space featuring interactive exhibits, the cost for tenant improvements would
still be $2.0 million. (HVAC system, passenger elevator, pedestrian stairway, public rest rooms,
MEP infrastructure, etc. are all required no matter how the second floor was developed).
If the additional 10,000 sq. feet were developed as a "traditional library' (as opposed to a "blended"
model), the cost would be approximately $2.5 million. (This cost is in addition to the basic tenant
improvements). Costs for the "traditional library' model would include book shelves, standard
FF&E, and books and other library materials (rather than for interactive exhibits). This budget
would not include any kind of themed elements like the first floor fiber optic ceiling, glass tree of
knowledge, etc.
If the second floor of the Biane Library were developed as a "traditional library", operations cost
would not be significantly different. (Maintenance costs would be the same, staffing costs would be
slightly lower and there would be no operating expenses for exhibit rentals although books become
a capital expenditure). If the second floor was operated as a "traditional library', there should be
slight increases in overall library revenues due to increased media rentals and fines and fees, but
the entire revenue stream as projected by Gyroscope from admissions, facilities rentals and
memberships ($380,000) would not be an overall part of the operations equation.
PROJECT TIME FRAME
Because of the current economic condition, it would be d~cult at this time to try and establish a
start date for this project. However, based on conversations with both Gyroscope and Pitassi
Architects, here is how long design and construction for the Rancho KIDS project would take:
- Architectural and exhibit design. 12 months.
P-6
UPDATE UN DEVELOPD4ENT OF SECOND t1.OOR OF PAULA. BIANE LIBRARY A1' PAGF_ 5
VICTORIA GARDENS
OCrooeR 21, 2009
- Plan check. 3 months.
- Bid process. 2 months.
- Tenant improvement and exhibit fabrication/installation. 9 months.
- Exhibit shakedown. 1 month.
CONCLUSION
Staff will present a detailed conceptual framework and cost analysis to the City Council at the joint
meeting of the Council and Library Boards on October 21, 2009. Following the presentation,
questions and discussion with staff and the Library Boards will be encouraged. At the conclusion of
the workshop, staff recommends the Council to approve staff recommendations listed at the
beginning of this report.
Respectfully su~bm"itt"ed,
r~ Gt//r~/til -
Robert Karatsu
Library Director
P-7
INTRODUCTION
P-8
RANCHO CUCAMONGA
Feasibility Study for Rancho KIDS
at the Paul A. Biane Library, Rancho Cucamonga
GYROSCOPEINC
June 2009
P-9
AC~f~OWLFDG~iEI~TS
Rancho Cucamonga Library Services Library and City Employees Local Stakeholders
Robert Karatru Pamela Easter Masa Liles
Michelle Perera Kevin McArdle Eddie Hernandez
Nettie Nielsen Shawn Judson
Renee Tobin Rebecca Lawrence
California State Library Cara vera Paul Herhandez
Bessie Condos Casey Marcarello Sally Hernandez
Suzanne Flint Angelica Trummell Chuck Savickis
Cindy Mediavilla Barb Tuckerman Jennifer Miranda
Linda Engelke
Isabel Guzman
Llbrary Consultants Heather Fredrics GyrOSCOpe
Linda Demmers Adam Tuckerman Maeryta Medrano
Deborah Clark Lorena Espinoza Chuck Howarth
Peter 1. Pitassi Linda Daniels Justine Roberts
Susan Sluka-Kelly Terah Gonzalez
Fabian Villenas Tim Phillips
Library Board and Foundation Francie Palmer April Banks
Sheri Nagel Erika Lewis-Huntley Janet Petitpas
Rebecca Davies Karye Hood Melanie Perlman Baron
Gino Filippi Carol Durkel
Bob Coberly Mandisa Tutt
P-10
TABLE OF CONTENTS
Executive Summary ...............................................i
Phase I: Community and Regional Needs Assessment
Introduction ...............................................1
Community Needs Assessment .............................. 4
Surveys ............................................... 11
Community Needs Assessment Conclusions and Recommendations........ 23
Survey Summaries .............................................26
Benchmarks: Experience Libraries and Children's Museums .............. 103
Case Studies ...............................................110
Children's Museum Benchmarks ....................................125
Phase II: Rancho KIDS concept
A Blended Model .................................. .............127
Description of the Concept: Wonderland ................ ............133
Conceptual Space and Operating Diagrams ............ ............147
Architectural Implications ......................... ............164
Financial Implications ............................. ............171
Staffing Implications ............................. ............177
Economic Impacts ............................. ............183
Phasing and Next Steps ............................... ...............192
P-11
Rancho KIDS Feasibility Study
EXECUTIVE SUMMARY
INTRODUCTION
In February, 2009, the City of Rancho Cucamonga retained Gyroscope, Inc., to conduct a feasibility
study for possible new offerings for children and families at the Paul A. Biane Library. Known by
the working title Rancho KIDS, the project would add ahands-on, family-oriented experience to
currently raw space on the Library's second floor. Funded by a grant from the California State
Library, the feasibility study had the dual objectives of developing a process and evaluating a
concept for Rancho KIDS and also creating a model for possible use by other libraries in the state.
PHASE 1 THE COMMUNITY NEEDS ASSESSMENT
Gyroscope's work, summarized in this report, was divided into two phases. During the Community
and Regional Needs Assessment phase, Gyroscope collected data from a variety of sources in order
to understand the need for a new educational offering, the degree of community interest in such
a project, and its appropriate niche. These sources included:
• Interviews with community stakeholders
• On-line and paper surveys of residents of the community
• Focus group interviews with local residents
• A review of U.S. Census data for Rancho Cucamonga and the region
• An assessment of other cultural attractions in the region, including site visits to selected
institutions
• A study of other children-oriented attractions in libraries nationally that might serve as
useful models and benchmarks.
CHARACTERISTICS OF THE COMMUNITY
As reflected in U.S. Census data and other sources, Rancho Cucamonga is akid-friendly city with
a high proportion of families with children. There are 162,896 children living within ten miles of
the existing Cultural Center, 472,512 within twenty miles, and a staggering 1,282,786 within just
35 miles.
Rancho Cucamonga is an upscale community with household income well above the national
average. This demographic profile-an affluent community with a high percentage of children-is
highly favorable for development of Rancho KIDS.
THE NICHE
There are a number of attractions for children both within Rancho Cucamonga and nearby. Those
in the immediate vicinity include the Victoria Gardens Kidz Club and the Lewis Family Playhouse.
Rancho KIDS should be designed to complement and enhance these two attractions.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com
Rancho Cucamonga
Nearby, there are three children's museums within 25 miles and thirteen museums dedicated to
other disciplines such as art, science, and history. Further afield are such major attractions as
Disneyland, Legoland, and Sea World.
These attractions suggest that Rancho KIDS' appropriate niche is local, with an audience drawn
primarily from a 20-mile radius, with anemphasis on families and children.
THE SURVEYS
During Phase 1, Gyroscope conducted on-line and paper surveys of 540 members of the Rancho
Cucamonga community, drawn from lists provided by the Paul A. Biane Library, Victoria Gardens
Mall, and Spotlight News, an electronic newsletter about the Cultural Center activities. Gyroscope
also conducted intercept surveys at Victoria Gardens Mall and focus group interviews with Library
staff and community stakeholders.
Gyroscope found broad consensus across these groups on the following points:
• The five surveys completed during Phase 1 all show a high level of interest in the Rancho
KIDS project.
• A majority expressed interest in a hands-on children's museum or science center at Paul A.
Biane Library.
• Respondents emphasized a desire for family-oriented learning experiences.
• Respondents indicated that they would drive up to 30 miles to take their children to a
children's museum.
• Participants indicated that they would be willing to pay for the Rancho KIDS experience.
• A significant number of respondents did not know that there is a library at the Victoria
Gardens Mall, highlighting the need to raise visibility through means such as architectural
interventions and improved signage.
BENCHMARKS
Because the proposed Rancho KIDS project is neither a traditional library nor a traditional children's
museum, Gyroscope reviewed data from seven libraries nationally offering or planning to offer
non-traditional services. Of the seven, six are up and operating and one is in the planning stages.
Among the key lessons from these institutions are the following:
• Libraries are increasingly taking on expanded roles in their communities that go beyond
traditional access to books and information. The new roles emphasize community-building,
reading readiness, science literacy, and life-long learning.
• Several libraries nationally include or are planning to include interactive exhibits as part of
their mix of programs, and the trend appears to be accelerating. Paul A. Biane Library has
a chance to play a leadership role in this regard.
• All of the libraries we surveyed decided to embrace non-traditional strategies in response
to a combination of community need and a desire to push the boundaries of library services
to become a "next generation" library.
P-12
G Y R O S C O P E I N C
P-13
Rancho KIDS Feasibility Study
• Of the five currently up and running, all but one report that they have achieved and
exceeded their original goals beyond initial expectations.
• These non-traditional libraries report that models outside the library have proven helpful
in developing new services and programs.
In addition to studying other libraries, Gyroscope identified seven children's museums chosen for
their similarity to Rancho KIDS in terms of size and the communities they serve. These seven
serve as the basis for developing a visitor experience concept, staff plan, and pro forma operating
budget for Rancho KIDS.
PHASE 2 DEFINING THE MODEL
Based on the results of Phase 1, Gyroscope then developed and tested a possible model for Rancho
KIDS. The dimensions of the new model include:
• Definition of the audience
• A Blended Model: Key strategies for a museum in a library
• A concept for the visitor experience
• Architectural implications
• Capital and operating budget estimates
• Economic impact analysis
THE AUDIENCE
The Library's current attendance is primarily made up of families and school children on field trips.
This, combined with the community's expressed interest in expanded opportunities for family
learning experiences, suggests that families should be the primary audience for Rancho KIDS,
with elementary school groups as an important second audience. Nationally, children's museum
audiences attract children from newborns to six years old, which Gyroscope believes to be the
natural audience for Rancho KIDS. However, there is significant interest in the community for
experiences for older children as well.
A BLENDED MODEL
Rancho KIDS will allow the Library to expand children's services, add extra programming space,
connect the two floors of B lane Li brary, offertwo i nteg rated sets of services, a nd bu i Id on pa rtnershi ps
among the Theater, Mall, Library and schools. Rancho KIDS should offer a complementary set of
services that builds on what the Library already offers and extends the Library's ability to serve its
audience. A children's museum within a library should have unique characteristics that distinguish
it from children's museums in other settings. In particular:
• As the California State Library Early Learning with Familiesinitiativepointsout,encouraging
children and families to learn together in a joyful, active environment sets the stage for a
lifelong love of learning. Rancho KIDS will provide just such an environment.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com iii
P-14
Rancho Cucamonga
• Rancho KIDS should support the development of basic building blocks of learning, with
emphasis on early learners and reading readiness.
• As a library/museum, Rancho KIDS can serve as a bridge connecting children's playful
learning with adult interests in the world. Together, the library and museum support a
diverse range of learners and learning styles beyond what either alone could achieve.
• The library and museum are mutually reinforcing. The Library can serve as a barometer
of public interest and a resource for topics and activities that the museum can build
upon, while the museum adds new ways of learning beyond the tradition of books and
reading.
THE APPROACH: WONDERLAND
To test the strategies described above, Gyroscope has developed a concept for Rancho KIDS with the
working title Wonderland. This cluster of nine exhibit zones is designed to encourage exploration
and experimentation. Visitors can make original creations and incorporate them into the galleries,
thereby both encouraging and celebrating children's creative expression. Children gain experience
with basic building blocks of creative and critical thinking, including collaboration and negotiation.
Layered throughout are experiences that reinforce skills development-motor skills, language arts,
and math skills for the children, parenting skills for adults.
Wonderland offers:
• A place that fosters the imagination and gives visitors permission to dream
- "I wonder.....?!"
• An environment that encourages visitors to be «eative and which helps visitors to see the
power of their own imaginations.
• An attitude of welcome where ideas can be expressed, shared and respected.
• An environment that encourages children to tell their own stories.
• Opportunities for independent exploration as well as places to share learning with peers
and adults.
• Materials and tools that are open-ended, multi-modal, and which allow for self-direction
and self-expression.
• A mix of many different cultural traditions.
• Settings that encourage the meaningful use of language, letters and writing.
The major exhibit zones are:
• The Enchanted Tree and Climbing Structure
• The Room of Shadows
• Market: The Great Hall and Kitchen
• Tot Spot
• Water Zone
• Dramatic Play: Time Travel Theater
• Science Studio: The Alchemy Lab
• Art Studio
• Changing Exhibitions Gallery
iv GYROSCOPEINC
P-15
Rancho KIDS Feasibility Study
ARCHITECTURAL IMPLICATIONS
Gyroscope developed six possible architectural concepts and operating diagrams for consideration
by Library staff, testing varying degrees of integration of the Library and museum elements and
varying strategies for entry and visitor circulation.
Of particular importance is the entry sequence and its impact on visibility and attendance. At
present the Paul A. Biane Library is not highly visible to passersby, and many mall visitors are
unaware of the Library's presence. To solve that, Gyroscope has proposed a dramatic new, separate
entrance that would serve to identify both the Library and Rancho KIDS. Our attendance estimates
for Rancho KIDS are based on this concept and assume much higher visibility than at present.
Gyroscope has also explored options that would allow Rancho KIDS to remain open during hours
when the Library is normally closed, such as Sundays, Mondays and holidays. If Rancho KIDS
were to close on Sundays and holidays, attendance projections will be significantly lower, and the
operating assumptions in this report would change dramatically.
FINANCIAL IMPLICATIONS
Based on review of comparable museums in other communities as well as on the particular
circumstances of the Paul A. Biane Library and Rancho Cucamonga, Gyroscope projects the
following operating assumptions for Rancho KIDS in a stable operating year:
• Annual attendance: 70,000
(First year attendance is likely to be higher than in a stable year due to the excitement
surrounding opening.)
• Operating Budget
Annual operating expenses: 5600,000
Annual earned revenues: $330,000
Operating subsidy: $270,000
• Personnel: 7 to 11 full-time equivalent staff, depending upon the extent of floor staffing.
These positions are a net increase above the Library's current staff plan.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0117 I gyroscopeinc.com v
Rancho Cucamonga
ECONOMIC IMPACT
Gyroscope estimates the economic impacts of Rancho KIDS on the local economy to include:
Expenditures by visitors $487,000
Expenditures by Rancho KIDS $270,000
Full-time equivalent jobs 17
Resident household income $508,000
Local & State government revenues $55,900
These values refer to jobs and revenues generated in the community as a result of the activities
of Rancho KIDS and its audiences. Thus the 17 jobs includes employment at Rancho KIDS itself as
well as jobs generated at the Mall or elsewhere in the community. For an explanation, see the full
report.
In addition to these quantitative impacts, Gyroscope has identified the following additional benefits
provided by the project:
• Impacts on the community. By helping to make Rancho Cucamonga an attractive locale
for families and businesses, Rancho KIDS contributes to property values and the City's
economic base.
• Impacts on Paul A. Biane Library. Rancho KIDS will expand attendance, promote reading
readiness, and extend the Library's existing services, with benefits both pedagogic and
economic.
• Impacts on Victoria Gardens Mall. Rancho KIDS will support the Mall's reputation as a
family-friendly destination. The synergy between Rancho KIDS and VG Kidz Club should
result in an overall boost to attendance at the Mall over and above visitation to Rancho
KIDS itself.
• Impacts on Lewis Family Playhouse. To the extent the Playhouse chooses to focus on family
audiences, Rancho KIDS could have a significant impact on attendance. Collectively, the
Playhouse, Rancho KIDS, Paul A. Biane Library, and VG Kidz Club are mutually reinforcing
attractions.
THE OPPORTUNITY
It is clear to the planning team that Rancho Cucamonga has strong potential for a family centered,
educational experience. With its focus on quality and safety, the city is well positioned to create an
offering that will appeal to the region's young population and families. Local families are looking
for additional experiences in their own "Town Square". Participants in the VG Kidz Club program
want more opportunities for their family time and do not currently use the Cultural Center in large
numbers. The Library's culture of inquiry and curiosity is a good foundation on which to build. In
addition, the Library has a track record of successfully taking risks, showing leadership for new
ideas within the field, and enthusiastically embracing growth and change.
P-16
~~ GYROSCOPEIN C
P-17
CONCEPTUAL PLAN
P-18
RANCHO CUCAMONGA
Feasibility Study for Rancho KIDS
at the Paul A. Beane Library, Rancho Cucamonga
Phase II
Rancho KIDS Concept
GYROSCOPEI NC
June 2009
P-19
Rancho KIDS Feasibility Study
THE RANCHO KIDS CONCEPT
Rancho KIDS will allow the Library to expand children's services, add extra programming space,
connect the two floors of the Biane Library, offer two integrated sets of family oriented services,
and build on partnerships between the Theater, Mall, Library, and schools. In addition, Rancho
KIDS will create a unique environment that could become a model to other libraries in the state.
Three important developments affecting libraries in general, and in which the California State
Library is investing, have been very important in the development of the Rancho KIDS concept:
1. The first of these is Early Learning with Families (ELF). ELF refers to an emphasis on joyful
parent-child interaction in a learning environment. To date, this has often taken the form of
story time, activities, and sometimes toys incorporated in the children's room.
2. The second is the idea of libraries as "the third place." This is a way of saying that the
goal for the Library is to be the destination for families in their communities, second only
to spending time at home and at work. This dovetails with ELF in that there is a need for
increased experiential opportunities for families with young children, and offering those
experiences will attract repeat users to the Library.
3. The third trend is a shift from thinking of libraries as places that hold books to expecting
more. There is interest in finding ways for libraries to support a range of learning styles,
including reading, but also other modalities.
Rancho KIDS is a departure from traditional library programming. While there are opportunities
to see books and literature as a jumping-off point, the idea is to also support active learning
and exploration through exhibits, hands-on activities and workshops. It is envisioned as a place
where children can learn safely, make mistakes, and be honored for trying. Here, the environment
encourages imagination so that, as Michelle Perera, Assistant Library Director, put it, "dreaming
and learning can happen together."
As California State Library Consultant Suzanne Flint described them, libraries are about wonder,
and the beauty of a library is that you can be wondering about anything and find a resource to
support your curiosity. Rancho KIDS will add a dimension to this of trying, doing, and figuring out.
The goal is to ignite a passion for learning in children and to have adults celebrate their successes
and cheer them on.
There are many possible themes that Rancho KIDS might address including science, safety services,
cooking, culture, arts and crafts, performing arts, and building on a new city initiative called
Healthy Rancho Cucamonga.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 127
P-20
RANCHO CUCAMONGA
Feasibility Studv for Rancho KIDS
Phase II
A Blended Model
G Y R O S C O P E I N C
June 2009
P-21
Rancho Cucamonga
THE BLENDED MODEL
Rancho KIDS is not a partnership between a museum and a library but an additional set of services
offered by the Library. The key strategies focus on how a children's museum that is part of a library
is uniquely informed by that relationship. The strategies position Rancho KIDS as a complementary
set of services that builds on what the Library already offers, and that extend the Library's ability to
serve its audience. These are long-term and stable approaches to the museum and do not change
even when themes or exhibits change.
The key strategies also address the goals of the California State Library Grant, which is looking at
Rancho KIDS to serve as a replicable model and how it can be applied to any library that wants to
offer amuseum-style program as part of their services.
The Strategies begin with the big picture of thinking about what libraries do, and marry that to
California State Library initiatives, in particular to the Early Learning with Families (ELF) initiative.
The strategies then drill down into specifics of audience, and unique opportunities that are only
available because the children's museum is growing out of the Library system.
As these strategies make clear, a children's museum that is developed as part of a library isn't like
a children's museum that might exist in another community, but something special. A project like
Rancho KIDS is not a library and a children's museum, it's a new model.
Following are the six Key Strategies for Rancho KIDS:
1) A blended library and museum creates an environment that supports a diverse range of
learners. The museum provides a place for active exploration where visitors can learn
through sensory and gross motor experiences, and by coming into contact with real things.
This is a place to put ideas into actions, and to touch, try and smell. In this way, the museum
experience adds more modes of learning to the Library and complements it. There are many
ways to learn -kinesthetic, constructive, social, experiential etc. The blended model rounds
out the offerings that support a range of learners with different strengths and levels of
development.
2) The California State Library Early Learning with Families (ELF) initiative offers a strong
argument for the importance of building a lifelong learning community. A library/children's
museum is founded, in part, on the belief that encouraging children and families to learn
together in a joyful, active environment, sets the stage for a lifelong love of learning. This
is at the core of the mission for both museums and libraries, and provides a strong basis for
library/museum collaboration. By providing opportunities for adults and kids to do things
together, and creating experiences that appeal both to adults and to children, alibrary/
museum is one robust strategy for implementing this goal.
128 GYRO SCO PE I N C
P-22
Rancho KIDS Feasibility Study
3) Support the development of basic building blocks of learning. Described by the Institute for
Museum and Library Services (IMLS) as "core skills", these information and communication
skills, thinking and problem solving skills, and interpersonal and self-directional skills are the
basis of habits of mind that carry through into adulthood and set children up for success as
lifelong learners. Supporting positive learning attitudes and giving youngsters an opportunity
to practice learning behaviors are part of what museums do particularly well. The self-
directed, exploratory and problem solving environment of hands-on exhibits facilitates such
behaviors as: being curious, asking questions, experimenting and taking risks, learning how
to learn, persistence, frustration tolerance, collaboration etc.
4) A library/museum can serve as a bridge connecting children's playful learning with adult
interests in the world. Library audiences are broad and inclusive. A library/museum also
should address the whole library audience, not just children, or even families. As a place
where adults can follow their interests and participate as active learners with their children,
a library/museum serves as an extension of the resources of the library and continues the
tradition of being a place where a patron can ask any question. In this way, alibrary/museum
can honor the curious investigations of a young child as well as those of an adult learner.
5) A museum based in a library can add new functionality to the library itself. By using some
mobile components that can be moved out of the museum and into the library for a special
event, or by incorporating artifacts and visitor-made work into the library, for example, the
museum can enhance the experience of patrons browsing for books. The web is another
place where the museum can add interactivity and visitor participation opportunities that
are in-line with the style of hands-on exhibits. The more that the museum and library cross-
pollinate ideas and materials, the more the library/museum functions as a blended set of
services designed to provide the best possible learning resource for its community.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 129
P-23
Rancho Cucamonga
6) The library can serve as a barometer of public interest, and a resource for topics and activities
that the museum can build on. Knowledge about audience interests and book circulation,
for example, might help to inform activities and exhibit themes. This dynamic relationship
allows the museum to be responsive to shifts in visitor interest. It also allows the museum to
move beyond simply raising awareness about important local issues to promoting dialogue,
improving understanding, and moving its audience toward action.
LIBRARY LINK EXPERIENCES
Library Link experiences link Rancho KIDS to the Library through literacy, language, research,
and books. The Library will also have activities that link it to the Rancho KIDS experience.
These might include areas where books related to exhibition themes are displayed for
circulation, art projects that have been made upstairs and installed in the Library, and even
video of Rancho KIDS which plays on the Library's existing large flat screen.
Early
Childhood
Exhibit
Platform
Current
Events
,-Connection
Library
Link
(LL)
c,
K
O
O
a
m
130 GYROSCOPEINC
Rancho KIDS Feasibility Study
TARGET AUDIENCE
The primary audience for Rancho KIDS is families with children newborn to seven and their
caregivers. We increasingly understand the importance of the social relationship in learning. As
part of its work to strengthen playful learning relationships within families, the Rancho KIDS
project will be designed to support social exploration, discussion and collaboration.
Newborn to Three
For children newborn to three, Rancho KIDS will offer age appropriate opportunities to explore,
discover, investigate and imagine. There will be one, dedicated early childhood space for the
youngest visitors aged NB-3 and their adults, as well as early childhood experiences throughout
the museum so that families can stay together.
Four to Seven
Children between the ages of four and seven will be attracted to the broad range of exhibits and
programs that are offered at Rancho KIDS. Key spaces will be targeted at this age group, which will
also make up the majority of school age visitors. Programs specifically designed to serve families
with children in this age range will include after-school and weekend offerings (including family
workshops and multi-visit classes), fairs and special events.
Caregivers
Programs and exhibits will be designed to encourage parents, grandparents, and other caregivers
to actively engage with their children. They will support social learning experiences among family
and friends in which learners of differing ages, experiences, and abilities can help each other. They
will help parents develop the skills to recognize the learning in children's play and to support their
children in stretching beyond their current capabilities.
In addition, adults will be addressed as an audience in and of itself through the Current Events
Connections, described later in this report.
P-24
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 131
Rancho Cucamonga
POTENTIAL PARTNERS
Local Colleges
The Rancho Cucamonga Library has existing relationships with local college library studies
departments and has worked with library students in the past. Moving forward there is an
opportunity to expand these relationships to include education students and design students as
well as students in arts administration. Rancho KIDS could involve local students as floor staff
and in program planning and facilitation, involve design students in prototyping, and work with
students in arts administration as interns in the administration of the museum function. These
relationships can contribute to the development of a stable volunteer group for Rancho KIDS.
Schools
During the day, school age children will be available to visit Rancho KIDS in school groups. Currently,
the Library welcomes school groups for tours. The Rancho KIDS school program would likely be
structured to support local school curriculum and include some combination of free exploration of
museum exhibits and focused activities onpre-selected themes. Rancho KIDS' conceptual framework
links strongly to local school curriculum.
Other ViROria Gardens Tenants
Both the Theater and the Mall offer potential partnership opportunities for Rancho KIDS:
• Theater: while the family and children's programming at the Theater is currently a primary
audience, the increase in children visiting the Cultural Center offers a natural opportunity to
develop new partnerships with the Theater. These may take the form of coordinated theater
shows and special exhibitions, joint tickets that encourage visitors to use both facilities at the
Cultural Center, or co-hosting special events.
• The Mall: the mall is clearly positioned as a place for families. It has a well developed family
audience with many children in the target age range of Rancho KIDS. In turn, Rancho KIDS
visitors will find the mall to be the most convenient place to get lunch, or a gift. Developing
cross-promotions so that mall users are aware of Rancho KIDS, and Rancho KIDS visitors
know about the amenities available at the mall, will be critical to realizing these synergies.
Local Government
The conceptual framework for Rancho KIDS supports local government initiatives including the
Healthy City initiative and a developing focus on local food and heritage.
Industry
• Links with the local food, craft, health, and alternative energy industries.
• Support for exhibitions and programs related to local industry.
• Free or discounted services or products for exhibitions and programs.
• Dynamic individuals who might be able to appear at the Museum and discuss their work
during special events, seminars, or symposia.
P-25
132 GYROSCOPEINC
P-26
RANCHO CUCAMONGA
Feasibility Study for Rancho KIQ~
at the Paul A. Beane Library, Rancho Cucamonga
Phase II
Description of the Concept: Wonderland
GYROSCOPEINC
June 2009
P-27
Rancho KIDS Feasibility Siudy
DESCRIPTION OF THE CONCEPT: WONDERLAND
Overview
Wonderland positions Rancho KIDS as a world of possibility and imagination. Each exhibit offers a
new, surprising space that encourages exploration and experimentation. Visitors can make original
creations and incorporate them into the galleries, customizing the environment. In this varied,
intriguing and perpetually changing landscape, the emphasis is on setting the imagination free.
As visitors gain mastery over unfamiliar challenges they also gain confidence having and following
through on new ideas. Success in tackling new situations and playful curiosity translates into
visitors' ability to listen, lead and learn throughout their lives.
Visitors gain experience with basic building blocks of creative and critical thinking. Layered into
this are experiences that reinforce skills development -motor skills, language arts, and math.
Wonderland offers:
• A place that fosters the imagination and gives visitors permission to dream.
• An environment that encourages visitors to be creative and which helps visitors to see the
power of their own imagination.
• An attitude of welcome where ideas can be expressed, shared and respected.
• An environment that encourages children to tell their own stories.
• Opportunities for independent exploration as well as places to share learning with peers
and adults.
• Materials and tools that are open-ended, multi-modal, and which allow for self-direction
and self-expression.
• A mix of references from the traditions of many cultures.
• Settings that encourage the meaningful use of language, letters and writing. Word-rich
environments that support the literacy with the purposeful use of language.
• Library Links and Current Events Connections
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 133
P-28
Rancho Cucamonga
Platforms and Zones:
Through a series of workshops, web conferences and conference calls, the Library Team and
Gyroscope developed this set of platforms for Rancho KIDS. It is organized into a series of Zones,
each of which is made up of a platform (the infrastructure in that area) and a theme. This approach
allows activities, which are layered onto the platform, to be changed without having to remove
the entire infrastructure of an exhibit. Following is a list of the Platforms and Zone titles for each
exhibit area within t~~'r,,,r1,~,l,,~,r~:
• Ticketing and Orientation: Journey Books
• vertical Element: Enchanted Tree and Climbing Structure
• The Room of Shadows
• Market: Great Hall and Kitchen
• Tot Spot: The Nest
• Water Zone: The Moat
• Dramatic Play: Time Travel Theater
• Science Studio
• Art Studio: The Keep
• Changing Exhibitions
In the descriptions that follow, certain activities are marked with the letters "LL" which designate
experiences that link Rancho KIDS and the Library (Library Link).
,.
CONCEPTUAL BUBBI E DIAGRAM
c~
0
0
v
Freight Entry
134 G Y R O S C O P E I N C
W s,art ~_
P-29
Rancho KIDS Feasibility Study
DESCRIPTION OF TYPICAL VISITOR EXPERIENCES
Ticketing and Orientation: tourney Books
I wonder where we should go today?
Visitors can pick up a Journey Book as they enter the
Museum. Journey Books contain a map of the exhibits,
a guide to age appropriate activities, and suggestions
for projects that visitors can do at home to extend
their experience. Visitors are encouraged to write
down their favorite exhibit of the day and something
they did that was surprising or demonstrated an
accomplishment.
0
0
d
a
3
d
z
b
5O
a
m
a
m
s
0
0
;r
v
z
0
0
ci
~c
o'
k
0
r
283 Fourth Street, Suite Z01, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 135
Teknisk Musevm, Oslo Norway I Front Desk
Rancho Cucamonga
Vertical Element: Enchanted Tree and Climbing Structure
I wonder what's up there?
An Enchanted Tree connects the lower and upper floors of the Library visually, physically, and
conceptually. On the first floor this is a special place for families to read and connect. The branches
display children's books, soft puppets, and even art projects. The tree can be re-themed seasonally
to promote Library programs and events.
From inside Rancho KIDS on the second floor, the Enchanted Tree beckons visitors to explore:
• Along the way, they discover secret hiding places, nests, and wormholes.
• Dancing lights on the branches entice visitors to test their courage.
• As they explore, visitors' actions trigger sound effects encouraging further investigation.
136 G Y R O S C O P E I N C
0
d
a
ro
O
c
d
b
7
A
b
3
10
7
S
R
C
b
K
D
a
0
m
C
N
D
S
nN
G
P-30
Construction Tree House
Exploration Place I Infinity FlOOr
Animal House
P-31
Rancho KIDS Feasibility Study
The Room of Shadows
I wonder what's in there?
This darkened space is ideal for exploring light and shadows. Visitors can:
• Dress up in costumes and freeze their own shadows on the wall.
• Flick a light switch to turn white light into black light and reveal hidden creatures lurking
in the corners.
o ~
i
Falling Letters
s~
Exploration Place I Black Light Paintings
Frozen Shadows
b
3
n
c
x
c
a
;<
e >i
o
o
+1 3
3 ,
m
x
a
0
a
0
c
3
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.071 t I gyroscopeinc.com 737
Colored Shadows
Rancho Cucamonga
Market: Great Hall and Kitchen
I wonder what that smell is?
Enter the Great Hall and Kitchen and see where food is prepared. Cook a meal at the "glowing
fire". Find out how to cook mealworms, cockroaches, snakes and other unusual food and serve
them to your parents!
• The Nose Knows! -Tapestries
hung from the walls turn out
to be painted with spices. See
how many you can identify.
• Kids can create pretend food
dishes from "recipes" like
"Smiley Veggie-Head" or
"Mouse on a plate" using
magnets.
• Count and weigh locally
grown foods-olives, oranges,
and grapes-and sort items by
color, shape and size, as you
restock the pantry.
Floating V,
a
b
m
A
a
i;
G
0
T
0
P-32
138 GYROSCOPEI NC
The Amazing Castle
Fried Crickets
Chicago Children's Museum I Baking
P-33
Rancho KIDS Feasibility Study
Tot Spot: The Nest
I wonder what that feels like?
Nestled in a protected area of the Enchanted Tree, the nest provides a tactile space for the youngest
visitors.
• Low lying roots create opportunities for the crawling and early walking set to explore and
hone their emerging gross motor skills.
• Mud mats create an interesting path to follow or mysterious footprints to count and
track.
• A series of motion-activated sound loops create a delightful auditory dimension.
~' ~-
~:'
~~~ ~.t
*~;~^ ..~
1 ~ ,%s A` ~_ : i
~ e
't ~ . ~~' ~
0
0
m
a
a
e
c,
0
R
0
d
C
R-
0
0
c
7
m
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 139
Denver Children's Museum I Nest Crawling Activity
Bay Area Discovery Museum I CrawlinglClimbing
P-34
Rancho Cucamonga
Water Zone: The Moat
I wonder how they do that?
This bubbly, frothy moat is filled with green slime (actually, bubble solution)!
• A drawbridge built over the
moat provides a platform from
which kids make body-sized
giant bubbles.
• On one side of the moat is a
sandy shore filled with multi-
colored Delta Sand for sculpting
into sand castles and mythical
creatures.
• Visitors can climb up a secret
winding staircase in an adjacent
tower and blow more bubbles
over the moat below.
Bubble Table
0
0
T
140 GYROSCOPEINC
v
n
d
b
7
0
F
a
x
a
0
d
Discovery Science Center, Santa Ana I Giant bubbles
P-33
Rancho KIDS Feasibility Study
Dramatic Play: Time Travel Theater
I wonder what it's like to be King Arthur?
A stage allows children to produce their own informal music, dance and theater performance and
a large green screen sets the stage for dramatic play.
• Walk through a hall of mirrors into
the Time Travel Theater.
• Use the Green Screen to select the
place and time you wish to travel.
Step into Aladdin's Magic Cave,
King Arthur's Castle, Isis's Egypt, or
Kuan Yin's China.
0
0
n
s
a
m
S
d
n
0
3
v
d
3
0
a
c
S
O
O
v
0
0
~'
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 141
Peter Pan and Shadow Puppets Performance
Powerhouse Museum I Green screening
Denver Children's Museum
Chicago Children's Museum I Hall of Mirrors
Rancho Cucamonga
Science Studio
I wonder what will happen?
In this lab visitors experiment with the ancient arts of alchemy as they build their chemistry skills
by conducting pH tests, making invisible ink, and mixing common household materials to create
dramatic billowing smoke.
• Measure and weigh items. Use scales
and a balance to determine which
stones are the most likely to contain
precious gold.
• Build a ball run and test different
sizes and weights of marbles on a
customized course.
Magical Books
I Ball Run
v
0
0
,~ o
'=1~ a
~~ _: v
P-36
742 GYROSCOPEINC
P-37
Rancho KIDS Feasibility Study
Art Studio: The Keep
Enter The Keep and find hidden
treasures from around the world and
times past. Use these materials to create
hanging objects for the Enchanted Tree,
or create geometric mandalas that can
be incorporated into the Great Hall.
Materials can also be sorted, counted,
and arranged into patterns as visitors
explore them.
S
0
0
v
m
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 143
Maker Fair I Materials
Chicago Children's Museum I Art Making
Denver Children's Museum I Art Studio
Rancho Cucamonga
Changing Exhibitions
I wonder what's new?
A changing exhibition gallery can house such
rental exhibitions as Clifford the Big Red Dog;
Ready, Vet, Go!; CSI: The Experience; Goose
Bumps: The Science of Fear; or Circles. Rancho
KIDS can also use this space to host an annual
Safety Services event in coordination with a
visit from the fire truck in the Courtyard.
A
0
d
n
S
a
re
c
c
3
a
0
d
A
0
0
3
c
3
r,
'm'
A
a
a
x
0
3
0
a
n
a
A
7
3
c
A
c
3
P-38
~~ G Y R O S C O P E I Iv C
Goose Bumps: The Science of Eear Exhibition
The Amazing Castle
Clifford Traveling Exhibition
P-39
Rancho KIDS Feasibility Study
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 145
Rancho Cucamonga
TABLE 1: TYPES OF ACTIVITY
Inquiry SkdhlingiuVAlaMem•tlsd lkeary ttinguktlc Spatlel gnestlsetidVodV kdespersonal I
_ _ _ ~
z ,
^~
s S a ~
one
om needs
a
v
~
-
~
d
0 u'
~
e
a
C
~
°
3
r
L
~
€
i
5
~ f
~
~
~
+'2
',~
~
~
`o
~
~ ~
~
s
~
~ ~
y
t
~
3 C
;
F
W
_
-
a
a
q~~ybq~d~,,V~
I
vertlal Element EsdanhdTrce s anddn, stnN~ I
~
~t1BkIkMfAktlowt :'f
I
Ik4sketGmtNdrMldNMn I
I
Iras,et,keNe,t I
^~~~~~ I
~AItbI1MIk Mo1E '
I
IDsa~tle llet^Tkne tterd TkuM I
I
sdena studin:llie udnmylak I
It7ryky EtldhNips I
I I
I
I
k ,~a,
i {~i `=!
I
I
I
I
I
~-~`-~:. I
I
I
I
1
I
I
I
I
I
• I
~ 9
!'::%~-~d
I
I
I
I
I
I
I
• I
I
. 1
I
I
I
I •
I
I.
.~
I
I
I
I
I
I
I
I
I
. 1
I
I
I
I
I
I I
qI
I..;.~..'~4
I
I
'I
I
I
I
I
I
I
. 1
I
I
I
l
I
I
~.
!. ~.:• I
I
I
I
I
I
• I
I
I
I
. 1
I
I
I
I
I
I
I
I
1
I
I
I
• I
I
I
I
• 1
I
I
I
I
I
I
I
I
1
I
I
I
I
I
I
1
I
I
I
I
I
I
N
I
I
1
I
I
I
I
I
I
I
I
I
I
I
I
I
~ ~' f
I
1
I
I
I
' I
I
•
I
• I
I
I
I
1 1
I
I
~~~i7:''
I
1
I
I
I
I
I
I
I
• I
I
I
I
1
I
~
t
I
1
I
I
1
I
• I
I
• l
I
I
I
I
I
I I
~
I
1
I
I I
I
1
I
I
I
l
I
I
I
l
I
I
y
'Y
I
i
I
I
I
'I
I
I
I
I
1
I
I
~ #
"--~'7
I
I
I
I
I
•
I
1. 1
I
I• I
I
I
I I
__1
I
I
'f
I
I
I
I
I
II
I
1
I
I
I
I
I
1 _
I
I
•~r.. ~
I
I
I
I
I
i
I
. 1
I
I
I
I
I
_ I _
I
I
..?~m
I
I
I
I
I
•
I
. 1
I
I
I
I
I
I
I
~y{~~{
6~7eam
I
I
I
I
G'P`
I
. 1
I
I
I
I
1
I
I I
- ~
lr;i~~:y
I
I
I I
I
I-,.~..i
I
I
I
I 1
I
I
I
1
I
• I
1f.. c
I
I I
I
I
I
. • !
I
• I
I
• 1
I
I
I
I
I
I
I
I
I
I
I
'I
I
I
I
1
I
I
I
I
I
I
_
I
I
I
I
I
• I
I
• I
I
• 1
I
I
1
I
Fc",~
I
I
I
I
~
I
I
I
.
V
I
1
I
I I
I
I
I
I I
I
~-
I
• I
I
1. 1
I
I
I
I
I
I
I
I
I
I
~
I
• I
I
I
I
I
I I
I I
I
I
III
.'esm'1
I
I
I
I
I
~'•~~ 1
I
• I
I
• I
I
I
I
I
t...•..
Mrepersonel .. .•..•.os
Naturalistls
MusidSousd
truNnelRstfsdc
~
Nunngo
_
i E i
'~ C ~,
~ €
~ _~ r
~
~ ~
g
:" ~
~
~
Zone
.~.. Com onems -
W ~ $
_~ _ S ~ S
3•
_
W t` 5
Tld•tln9rd OSIeM•Ibn:b~ssN laoks
I I
verdsnl ennMm Endwnted4ee a cNmeky SitucN.e I
I I
I~iltiau~atskdiawk 3 ~
I I I
IkgrlatTdentNetl•idglslsen I I
I I I
IroESytTkeNest I I
I I I
G~LeB1Meklakk "~. _
I I I
IDremetlcllp:TknermelTNeetcs I I
I I I
Isaen~:aan:n~euan,~~k .. I I
I I
I
IawagE,ae ;~ I I
I I I
I
I I
I
`~ `i
I
I
I
I
{ I
„~'~
I
• I
I
I
I
I
I
I
I
I
I
• i1
I
I
I
I
I
. ~
I
• I
I
I
I
I
I
I
I
I
I
` + I
I
I
I
I
I
I
I
I
I
I
I
I
1
1
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
1
I I
I I
II
l I
II
I I
II
I I
((I NI
~. 'J,.I
II
I I
II
I I
II
II
I I
II
I I
I I
II
~~
II
1 1
II
I I
1I tI
it I
II
I I
II
I I
II
II
I I
J
I
I
I
rl
I
1
I
I
I
#)
I
I
I
I
I
I
I
L I
I
I
I
I
I
1
I
I
II
'..I
I
I
I
I
I
I
I
I
I
I
I
I
I
1
I
I
I
• I
I
I
I
I
I
I
I
I
I I
I I
II
II
1 1
II
I I
IR ryI
.. "I'V P
II
I I
II
I I
II
II
I I
11
I
I
I
I
I
I
I
~c I6
i ''T
I
I
I
I
I
I
I
I •
I
I
I
I
I
I
I
I
I'~~~;:d~
I
I
I
I
I
I
I
I ~ ~
I I
I
I I
I
I I
I
I I
I I
I I
lyf~.~
I I
I• I
I I
I
I I
I I
I I
I 1
P-40
746 GYROSCOPEI N C
P-41
FEASIBILITY
P-42
RANCHO CUCAMONGA
Feasibility Study for Rancho KIDS
at the Paul A. Biane Library, Rancho Cucamonga
Phase I
Children's Museum Benchmarks
GYROSCOPEINC
June 2009
P-43
Rancho KIDS Feasibility Study
CHILDREN'S MUSEUM COMPARABLES SUMMARY AND NARRATIVE
[The data in this section are based, in part, on actual reports from seven similar museums in the
United States (the "comps"). ]
Figures estimated for Rancho KIDS were also customized based on knowledge of the institution
and information presented by existing Library staff. Location, existing staffing levels, demand
for current programs and the development of the program, have influenced estimates presented
throughout this report.
Gyroscope strongly supports the use of comparison museums to develop operating profiles at
this early stage of planning, but we note that caution must be exercised because of the varying
accounting methods museums use. For example, some museums count grant income as earned,
on the grounds that they are providing a program or service and the foundation is paying for it.
Others count those funds as donated. Another example is that contributed and earned revenue
categories frequently do not contain exactly the same information across institutions. For this
reason, institutional 990 tax documents were reviewed along with information published by the
Association of Children's Museums, as the tax documents have a more narrow definition of income
and expense categories.
In planning a new museum, it is helpful to review the financials of comparable institutions.
Operating results for museums correlate closely with the type of the museum, size of the public
program, and size of the market. In addition, there are significant regional differences resulting
from different seasonal patterns and different economic conditions that affect the performance of
individual museums. The seven museums selected as comps for Rancho KIDS were analyzed for the
size of their metropolitan region, type of community they are located in, and size of exhibitions.
Sources
The financial data in this report is from the following sources:
• Association of Children's Museums Membership Directories (2003-2008)
• Museum Websites
• Association of Children's Museums Metrics Reports, published 2008
• Institutional 990s Gathered through GuideStar, 2005-2007
As will become apparent in reading this section, despite their similarities the benchmark museums
vary in operating profiles. These variations are in part a result of different business strategies. The
museums with the highest attendance also tend to have higher operating budgets and higher
earned income. It seems logical that having higher attendance and higher earned income would
allow a museum to invest additional money in visitor amenities that would, in turn, encourage
higher attendance. And to some degree this is aself-perpetuating cycle. However, consistent high
attendance levels requires continual investment in programs, staff and marketing. Top-attended
museums tend to be more market-driven and visitor centered than less-visited institutions. In other
words, they plan for success, and they work hard to achieve it. For this reason, this report should
be viewed as a planning tool, and not as a prediction of actual results.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 125
Rancho Cucamonga
Where special circumstances exist, notes about the institutions are included at the bottom of the
chart. In addition, we focused on attendance, staffing, operating income and expenses. Those
charts are included in the appropriate chapters.
TABLE 6: CHILDREN'S MUSEUMS COMPARABLES
Square Talal School Staff
Tucson Children's Museum Tucson AZ 1986 17,000 14,000 85,779 19,427 $384,871
Children's Museum of Winston-Salem Winston-Salem NC 2004 22,500 11,874 75,858 9,269 $385,737
Fascinate-U Children's Museum Fayetteville NC 1996 25,790 8,000 39,494 5,909 $176,341
Kidcity Children's Museum Middletown CT 1996 15,000 11,500 98,000 2,000 $163,718
Great Expbrefions St. Petersburg FL 1987 30,000 18,000 161,000 10,000 $602,550
Kid City/Glazer Children's Museum Tampa FL 1987 74,000 9,100 32,748 5,579 $170,665
Randall Museum San Francisco CA 1937 33,000 6,600 83,437 12,937 $98,926
Smallest 15,000 6,600 32,748 2,000 $98,926
74,000 18,000 161,000 19,427 $602,550
Average 31,041 11,296 82,331 9,303 $283,258
FurxJrafatrig
Tucson Children's Museum $608,793 $30,195 $691,194 $636,766 $157,443 $138,916 $296,359 $150
Children's Museum of Winston-Salem $512,133 $188,126 $1,120,884 $713,340 $267,432 $0 $267,432 $150
Fascinate-Ll Children's Museum $297,030 $5,697 $353,950 $293,730 $38,876 $145.072 $183,948 $100
Kidcity Children's Museum $508,100 $0 $559,615 $547,362 $32,020 $91,957 $123,977
Great F~cploretions $1,216,690 $56,098 $1,458,323 $1,927,306 $736,147 $465,228 $1,201,375 $175
Kid City/Glazer Children's Museum $591,616 $29,365 $736,120 $844,178 $263,026 $365,805 $628,831
Randall Museum $209,329 $82,542 $346,090 $386,791 $166,330 $28,000 $194,330 $300
Smallest $209,329 $0 $346,090 $293,730 $32,020 $0 $123,977 5100
Largest $1,216,690 $188,128 $1,458,323 $1,927,306 $736,147 $465,228 $1,201,375 $300
Average $563,384 $56,004 $752,311 $764,496 $237,325 $176,425 $413,750 $175
Facility
Progam R ental/Sp. Admissbn NlerttbersHp TOTAL X Endrrt 990
Tucson Children's Museum $213,973 $50,074 $160,266 $42,465 $342,407 54 % N N 2006
Children's Museum of WinstonSalem $207,505 $89,303 $193,826 $90,028 $445,908 63 % N Y 2006
Fascinate-U ChikJren's Museum $78,772 $66,980 $16,480 $109,782 37 % N Audttori um 2007
Kidcity Children's Museum $6,000 $297,192 $97,542 $423,385 77 % N N 2005
Great Explorations $295,539 $27,481 $259,957 $98,053 $725,931 38 % Y $53,864 Y 2006
Kid City/Glazer Children's Museum $40,756 $105,184 $69,407 $0 $215,347 26 % N N 2005
Randall Museum $158,978 $10,896 $0 $192,461 50 % Y $680,000 Y 2006
Smallest $40,756 $6,000 $66,980 $0 $10.9,782 26% 6N $53,664
largest $295,539 $105,184 $297,192 $98,053 $T25,931 77 % 2Y $660,000
Average $165,921 $48,156 $174,605 $49,224 $350,746 49 % $366,932
NOTES
Kidcttv is in the midst of a capital campaign and releases funds to themselves throuoh their campaign. This is explained but not listed in their 990s.
Staff expenses are included in Fundraising and Progreming figures.
Birthday figures guoted are low ormid-range ofnon-member offerino.
Attendance for Great Explorations does not include inflated off-site attendance.
Tampa Children's Museum is currently closed and will open a new facility in 2010. Attendance figures are ACM 2006.
Most current Randall Museum data available is ACM 2003.
P-44
126 GYROSCOPEI NC
P-45
RANCHO CUCAMONGA
Feasi bi I ity Study for Rancho KIDS
at the Paul A. Biane Library. Rancho Cucamonea
Phase II
Financial Implications
GYROSCOPEINC
June 2009
P-46
Rancho KIDS Feasibility Study
FINANCIAL IMPLICATIONS
INTRODUCTION
The following financial projections are based on information gathered from a set of comparable
children's museums. In developing these numbers, we analyzed institutional 990 forms to get
information on the range of operating expenses and income of similarly sized organizations. The
Association of Children's Museums (ACM) also provides industry metrics reports that we used to
create more detailed expense projections for Rancho KIDS. Both sources of data have been used
to develop the pro forma budget information included here.
I nformation specificto Rancho Cucamonga, such as the location of the Library, existi ng i nfrastructu re,
and the anticipated floor plan and program has been used to adjust the numbers and develop
projections forattendance,operating income, and operating expensesthatcan be used for planning
purposes. As with all projections, these numbers are based on the best information available at this
time and should be re-visited and refined as development of Rancho KIDS continues. These figures
are quoted in 2009 dollars and may change over time.
Both income and expense streams are reviewed here. Large income line items, specifically
attendance and membership, are outlined below in detail, while staffing, which is a major expense,
is addressed in its own chapter.
ATTENDANCE AND MEMBERSHIP
In most museums, attendance (coupled with membership) is the most significant source of earned
income. We estimate that attendance will be Rancho KIDS largest source of earned revenue.
Membership is a smaller percentage of earned revenue, although this is likely to grow once the
program is established and the community comes to count on this resource. The total number of
annual visitors is an important benchmark and is helpful in developing ticket sales projections,
staffing levels for peak days, and regional draw. The membership base is also typically a primary
source of program income as these patrons tend to participate in paid programs and services at a
high level and are loyal users of the organization's services.
In museums, attendance is broken down into the following categories:
• Paid admission (local, tourists and regional)
• School and group admissions
• Member visits
• Program and events attendance
• Free admission (attendance on free days and events, off-site free community programs,
subsidized community visits, infants (if charging only for children over one year old))
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 171
Rancho Cucamonga
The following chart looks at attendance trends at comparable museums.
TARI F 1 • (:HII f)RFN'4 MI ISFI IMC ATTFNfIAN(:F
TOTAL ATTENDANCE
This chart shows a range of annual attendance from 32,746 to 161,000 with an average of 82,331.
Rancho KIDS has a slightly smaller exhibition footprint than the average museum on the list.
Therefore we are using a total annual attendance figure of 70,000. It is important to note that this
figure is still higher than the attendance of some of the comparables with similar square footage.
Given that current attendance at the Library is high and that the reputation of the Library is already
established we believe this number is reasonable for a stable year of operations. Opening year
typically has higher attendance, while some museums see attendance dipping after 4 or 5 years.
SCHOOL GROUP ATTENDANCE
As the chart indicates, on average, school groups make up 13 percent of total attendance. For
Rancho KIDS we are estimating that approximately 11 percent of total attendance will come from
school groups. This number is slightly smaller than the average because the comp museums have a
history of providing programs to the local schools that will take time for Rancho KIDS to establish.
Because the Library already has a relationship with schools we believe it is possible for Rancho KIDS
to serve a significant portion of the school audience. However, museum school programs are afee-
based service, tie into the curriculum, and typically involve a structured activity led by staff. In these
ways, museum school programs differ from the existing programs offered through the Library and
will need to be developed.
P-47
172 GYROSCOPEI N C
Note: Total square footage of the exhibition space is included because children's museum attendance is correlated with size of the visitor program.
P-48
Rancho KIDS Feasibility Study
AGE OF AUDIENCE
As also indicated in the chart, on average 60 percent of the comparable institution's visitorship
is made up of children and 40 percent are adults. This is likely to be true for Rancho KIDS as
well. Anecdotally, the average age of most child visitors to children's museums is 4-5 years. It is
estimated that Rancho KIDS will see the same pattern.
OPERATING EXPENSES AND INCOME
Operating Expenses:
The annual operating budget for a children's museum includes three large line items: program
expenses, fundraising expenses and management expenses. In the chart that follows, staffing and
facility costs are embedded in these figures rather than shown as their own line item expenses.
• Program expenses include the cost of program staff, program supplies for both special
programs and exhibit consumables (labs), exhibit expenses, school program costs, and
performers/educator guests. Some organizations also include direct costs for program
related mailings, credit card fees and other overhead in the total figure.
• Fundraising costs have been listed as zero given that the Library does not plan to pursue
an annual fundraising campaign. The comparable museums spend a range of $0-$188,128
on fundraising with an average expense of $56,004. With this expenditure, the average
contributed revenue they raise is $413,750.
• Management expenses include items such as office supplies, hospitality, meeting and
hosting expenses, contracts and travel, membership costs, and institutional printing.
TABLE 2: CHILDREN'S MUSEUMS ANNUAL OPERATING BUDGET
~
- -
$30,195 $52,206 $691,194
§188,128 $420,623 §7,120,684
$5,697 $51,223 $353,950
§D $51,515 $559,615
856,098 $185.535 $1,458,323
$29,365 $115,139 $736,120
$82,542 f54,219 f346,090
SO $51,223 $346,090
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 173
Note: Budget of f600,000 does not include facility costs Qanitorial, rent, utilities) as these will be paid by the Library.
P-49
Rancho Cucamonga
As this chart demonstrates, the average annual operating budget for the comp museums is
$800,000. While this chart rolls specific department staff costs into the total cost of running the
department, we know that approximately half of this, $400,000, is staffing and that the other halt
is fixed costs like rent, utilities, maintenance, landscaping, etc.
For planning purposes, the overall operating budget for Rancho KIDS is estimated at $600,000. As
with the children's museum comps, the largest expense in this total is staffing. Derived from the
total FTEs and typical salaries in Rancho Cucamonga, we are using a budget of $400,000 for staff
(this is based on the visitor-guided Staffing Scenario 1 of the Staffing chapter). The other $200,000
is for fixed operating costs. This total is less than some of the comparables since the Library already
pays the City overhead for facility costs (janitorial, rent, etc.) and is on the city utilities grid.
OPERATING INCOME
Typically, children's museum budgets include both contributed income (government and public
support through grants, donations and in-kind support) and earned income (admissions,
membership, program, camp, birthday party revenues and other fees for service). Data collected
from comparable institutions shows that a typical children's museum of Rancho KIDS projected size
is able to earn 50 percent of its operating income from earned revenue sources.
Based on the attendance projections outlined above, we are anticipating $200,000 in annual
admissions income for Rancho KIDS. The total of $200,000 gate admission is within the range of
average admission income of $174,000 generated by the comparable institutions. This number
could vary significantly up or down depending upon Rancho KIDS' pricing structure and policy
towards free and discounted admissions.
Comparable children's museums earn their remaining income through memberships (an average
of $50,000 annually) and through programs (an average of $166,000 annually). We are estimating
that Rancho KIDS will generate the same level of income ($50,000) in memberships. Because the
Library already offers free programs and has a loyal following, we are projecting program revenue
as a conservative figure of half of the average of the comparables, or $80,000.
At this time, Rancho KIDS is not planning to offer food services or a museum shop. Vending
machines and a small selection of items (T-Shirts, cameras, etc.) may be available for purchase at
the front desk, but neither of these functions is expected to generate significant income.
With overall earned revenue projected at $330,000 ($200,000 admissions plus $50,000 membership
plus $80,000 program revenue), it is estimated that Rancho KIDS will need to find additional annual
operating support of $270,000 in order to fund expenses. In this financial model, Rancho KIDS will
be earning 55 percent of its needed revenue.
Library staff has stated that it is reasonable to expect 50 percent of Rancho KIDS' funding to come
from sources other than earned income. One of these is the Library's general operating budget
which is generated through property taxes, and varies annually. Options for supplementing this
174 GYROSCOPEINC
P-50
Rancho KIDS Feasibility Study
revenue include fundraising efforts undertaken by the Library Foundation. The Library Foundation
has successfully raised funds in the past and currently has a reserve in the bank. Given the current
economy, it is anticipated that neither the State of California nor the City will offer Rancho KIDS
financial support. This model differs significantly from that of other children's museums which
count on contributed revenue generated through both annual campaigns and special fundraising
events held throughout the year, in combination with government support for about half of their
operating expenses.
TABLE 3: PRO FORMA ANNUAL INCOME
Tucson Children's Museum Tucson AZ 17,000 85,779 $638,766 E157,443 $138,916
Childrenss Museum of Winston-Salem Winston-Salem NC 22,500 75,858 5713,340 5267,432 SO
Fascinate-U Children's Museum Fayetteville NC 25,790 39,494 $293,730 $38,876 $145,072
Kidcity Children Museum Middletown CT 15,000 98,000 §547,362 $32,020 591,957
Great Explorations St. Petersburg FL 30,000 161,000 $1,927,306 $736,147 $465,228
Kid Gty/Glazer Children a Museum Tampa FL 74,000 32,748 5844,178 5263,026 5365,805
Randall Museum San Francisco CA 33,000 83,437 $386,791 $166,330 $28,000
Smallest 15,000 32,746 $293,730 $32,020 $0
Largest 74,000 161,000 $1,927,306 f736,147 5465,228
,~` ~--
Tucson Children's Museum Tucson A2 $296,359 E213,973 $160,266 $42,465 $342,407 54
[hlldren's Museum of Winston-Salem Winston-Salem NC $267,432 §207,505 $193,826 §90,028 $445,908 63%
Fascinate-U Children's Museum Fayetteville NC $183,948 $78,772 $66,980 $16,480 $109,782 37
Kidcny Children's Museum Middletown Ci §123,977 $297,142 §97,542 5423,385 77%
G reat Explorations St. Petersburg FL $1,201,375 $295,539 $259,957 $98,053 I $725,931 38%
Kid Gty/Glazer Children s Museum Tampa FL §628,831 §40,756 §69,407 SO §215,347 26%
Randall Museum San Francisco CA $194,330 $158,978 $0 $192,461 50%
Smallest 5123,977 540,756 $66,980 $0 f109,782 26%
Largest $1,201,375 $295,539 $297,192 $98,053 E725,931 ~;' 77% I
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 175
Rancho Cucamonga
PRO FORMA OPERATING EXPENSES BASED ON INDUSTRY AVERAGES
While the above comparables review income and expenses as reported in institutional 990 forms,
it is also helpful to look at the figures supplied by the Association of Children's Museums. In
their current (2008) metrics documents, typical expense profiles are defined by percentage of total
expenses. We applied those percentages to the overall Rancho KIDS projected budget to generate
a typical line item budget for a museum the size of Rancho KIDS. Finally, assumptions were made
given the knowledge we have of Rancho KIDS' particular circumstances, resulting in a line item
budget of $600,000.
CONCLUSION
In summary, this financial study indicates that it is reasonable to assume that Rancho KIDS will
require an annual operating budget of $600,000 (staffing costs plus administrative overhead) with
55 percent of that budget raised through earned revenue. Approximately $330,000 is projected
to be raised through admissions, memberships and programs while the remaining $270,000 is
expected to be funded through the Library operating budget or Library Foundation.
TABLE 4: RANCHO KIDS PRO FORMA OPERATING BUDGET
5/9/09 From ACM
Metrics Report Calculated for the
average children's
museum Adjusted for
Rancho KIDS
Personnel 51.2% $409,600 $400,000
Development fundraising 4.0% $32,000 $0
Public relations/marketing 3.9% $31,200 $15,000
Membership program 1.7% $13,600 $13,000
Other program costs 2.3% $18,400 $18,000
Administrative costs 6.8% $25,000 $50,000
Facility operations/maintenance 8.3% $100,000 $0
Education programs 3.0% $24,000 $24,000
Rent or mortgage 5.2% $41,600 $0
Other 5.7% $45,600 $40,000
Exhibits/gallery maintenance 2.8% $22,400 $20,000
Exhibit rental* 1.3% $100,000 $10,000
Other visitor services 1.5% $12,000 $10,000
Gift shop 2.3% $18,400 $0
ASSUMPTIONS
1. RC personnel expense is based on current library pay scales
2. No fundraising expense
3. Administrative costs covers Library's expenses for accounting, management, etc.
4. No gift shop or food service
Source: 2008 Children's Museum Metri6 Report;
* Supported through direct fundraising efforts.
P-51
176 G Y R O S C O PEI N C
P-52
RANCHO CUCAMONGA
Feasi bi I ity Study for Rancho KIDS
at the Paul A. Biane Library, Rancho Cucamonga
Phase II
Staffing Implications
GYROSCOPEI NC
June 2009
P-53
Rancho KIDS Feasibility Study
RANCHO KIDS STAFFING
OVERVIEW
In developing a staff plan for Rancho KIDS, Gyroscope reviewed models from emerging museum/
library collaborations and Experience Libraries, assessed staffing needs and structures for the
Rancho KIDS program, and estimated the costs of adding amuseum-style business division to an
existing library. As a new set of services offered by a highly successful library, Rancho KIDS has a
unique opportunity to develop a staffing model fitting the specific requirements of a blended
museum/library.
For example, the addition of Rancho KIDS will serve to expand overall institutional capacity by
expanding the scope of work for several functions within the Library. In particular, administrative
staff, volunteer management and community programs can all assume additional duties and
serve both the Library and Rancho KIDS' needs. Rancho KIDS can hire support staff to assist these
department heads with their increased workload, rather than adding more expensive Director-
level positions. Two full-time support positions are included in this plan to facilitate this strategy.
Similarly, the existing overhead that the Library pays the city for utilities, maintenance, and other
services, means that Rancho KIDS will not require additional IT or facilities staff. In addition, as
a public library funded by tax dollars, Rancho KIDS does not expect to coordinate several of the
functions found in a typical children's museum, specifically fundraising, which is conducted by the
Library Foundation instead. Historically, there has also not been a library marketing department,
a department that is of great benefit to children's museums to manage press releases, web
communication, and the overall messaging that helps these organizations reach attendance and
income goals. Given the experience of similarly sized children's museums these positions might be
useful additions in the future but are not part of the start-up staffing plan presented here.
Considering that a number of functions are staffed by the Library, either directly or through its
relationship with the City, the plan for Rancho KIDS is able to focus on program staff. Because
of this, Rancho KIDS should be able to staff program and exhibition functions at a high level. In
developing staffing models for the exhibit and public programs for Rancho KIDS we used two sets
of assumptions to create two different scenarios:
• Scenario 1: assumes a level of floor staffing that would be typical for children's museums
• Scenario 2: assumes an enriched floor staff presence to facilitate visitor involvement
These two models both successfully exist in the children's museum field.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 177
Rancho Cucamonga
The two staffing scenarios are fairly simple: An overall Manager of Exhibits and Programs reports
to the Library Director and all Rancho KIDS functions report up to this position. Staffing includes
a part-time Exhibition Technician, apart-time Early Childhood Specialist to assist in program
development for this audience, and a Staffing Manager. The Staffing Manager will coordinate with
both existing Community and Volunteer Programs to arrange, manage and staff the exhibit floor,
events, birthday parties and special programs. While existing staff will support Community and
Volunteer programs, full-time assistants are included in this staffing plan to provide needed help
in assuming additional Museum duties. These positions are included in the chart below, however
reporting structures may differ as these positions are linked to existing staff in the overall Library
organizational chart. The difference between the two scenarios is the level of floor staff, with
additional staffing provided in Scenario 2.
These two scenarios are not mutually exclusive but could be used as two steps toward a fully
realized staffing plan. Once the Museum is operating, floor staff can'be adjusted and a tiered
system could be put in place to allow some floor staff to have management training.
The number of floor staff managers is impacted by the hours Rancho KIDS is planning to be open.
As currently proposed, Rancho KIDS would operate on the same hours the Library does now plus
holidays, Sundays and school vacations. Open hours would be 9-6 Tuesday through Saturday, and
10-6 on Sundays, for a total of 216 hours per week. Given these long hours, additional floor staff
managers may be needed so that someone is always on hand for emergencies, to handle cash, and
to manage open/close procedures.
For the purpose of staff planning, floor staff is the staff that will be working directly with the
public. Theywill be staffing the exhibitions, conduRing programs, and assisting in the development
of programs. Again, this staffing plan looks at two scenarios for floor staff, one in which floor
staffing is typical and the experience more self-guided, and the second which offers more staff-led
programming. Events that require large numbers of staff will be supplemented by volunteers and
teens.
Birthday parties, as a main revenue source, are staffed separately. One part-time Birthday Party
Manager schedules and books all parties while one part-time Birthday Party Facilitator conducts
the parties with the Manager filling in as needed. As this type of program has its own goals and
program elements, we recommend that separate staff conduct Birthday Parties. Should Rancho
KIDS wish to incorporate Birthday Parties into the work of existing staff, resources equal to those
suggested here would be still be required.
P-54
178 G Y R O S C O P E I N C
P-55
Rancho KIDS Feasibility Study
SCENARIO 1: ASSUMING A TYPICAL VISITOR GUIDED EXPERIENCE
STAFF ROLES AND RESPONSIBILITIES:
Exhibits Department
• Exhibit and Program Manager (iFT): Oversees that all programs and exhibit are fulfilling
organizational mission. Monitors attendance and works on meeting attendance goals.
Manages delivery of programs through program staff, oversee and creates budgets.
Organizes travelling exhibits and monitors upkeep of exhibits.
• Exhibit Tech (1 PT) -Fixes exhibits, builds new, small components, and orders supplies.
• Total - 1 FT and 1 PT positions.
Programs Department
• Exhibit and Program Manager: See above.
• Early Childhood Education (ECE) Specialist (1PT)-Works with exhibit, program and library
staff to develop activities of specific benefit and interest to a young audience (children
ages 0-5). Also works with staff on developing ECE programs for parents and educators.
• Community Program Assistant (iFT) -Works with the community to build visitorship and
programs that meet their needs within the mission of the Museum as a support to the
Community Programs Liaison. Plans and manage community programs and events. Also
works with schools to assess their needs and meet those.
• Volunteer Assistant (1 FT) -Assists the Volunteer Manager managing Teen volunteers,
volunteers in the community and library volunteers.
• Program Staffing Manager (1 FT) -Hires, monitors, trains program staff and volunteers.
Creates staffing and supply budgets and monitors those.
• 2-3 Floor Staff (6 trained at any one time, but working pt) -Monitoring floor, linking
exhibits with library resources, re-setting exhibits, delivering free and paid programs. This
staff would do story times in the Museum, conduct programs in the art and science spaces,
and monitor safety and engagement of visitors.
• Birthday Party Coordinator (1 PT) -Supervises, coordinates and trains birthday party staff
• Birthday Party Facilitator (t PT) -Part-time, contract staff. Paid hourly to prepare for and
conduct birthday parties. May be able to overlap with floor staff.
• Equals - 3 FT, and 9 PT positions.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 179
P-56
Rancho Cucamonga
Total Staffing in Scenario 1: 4 FT and 10 PT (or 5 FTE). Grand total of 9 FTE.
SCENARIO 2: ASSUMES A MORE STAFF-GUIDED EXPERIENCE
StaN/functions
0
0
v
m
STAFF ROLES AND RESPONSIBILITIES:
These remain the same as Scenario 1 except that floor staffing has been increased. This level of
floor staffing allows for greater interaction with visitors and also provides a larger pool of part-
time staff to cover illness, emergencies and special events. In looking at the proposed floor plan
for Rancho KIDS, four staff members are recommended in this scenario: one at the entry desk, one
in the Alchemy Lab, one in the Art Studio, and one floater to walk through and re-set the other
exhibits, give breaks, and assist with safety. In order to maintain this level of staffing, it would be
ideal to have a pool of ten Floor Staff trained and available at any one time.
• 4 )nnc~raul /tall uri ll,l~ lIr„u (I(~ r/r,~lll~ti ~l! ,~r~- rn~~~ fmit~ 1/i_,! wr,rkn~u E,rl - MOrlltOring
floor, engaging visitors with exhibits, linking exhibits with library resources, delivering free
and paid programs. This staff would do story times in the Museum, conduct programs in
the art and science spaces, and monitor safety and engagement of visitors. Staff could
be hired to take on some special responsibilities and/or have special skills (such as theater,
ECE, etc.).
Total Staffing in Scenario 2: 4 FT and 14 PT (7 FTE). Grand total of 11 FTE
o'
0
m
Staff/functions
180 GYROSCOPEI NC
Rancho KIDS Feasibility Study
INDUSTRY COMPARISONS
Scenario 1 calls for 4 full-time and 10 part-time positions (9 FTE) while Scenario 2 includes 4 full-
timeand 14 part-time positions (11 FTE). In comparison to museum comps below, the FTE figure in
Scenario 1 is lower than the comparable museum's average of 12 FTEs while Scenario 2 approaches
it. Scenario 1 is similar to the structure of smaller children's museums in the comps while Scenario
2 similar to that of the larger ones. However, it is important to keep in mind that the comparables
are staffing facility and infrastructure functions, which as noted above do not apply to Rancho
KIDS.
REPORTING STRUCTURE
Museum functions would report to the Library Services Manager for the Biane Library and roll up
to the Assistant Director and Library Director.
• With program and exhibit staff reporting to the Library Assistant Director, it is expected that
her workload would increase by an estimated 10-15 percent. Support to accommodate
this work could include additional administrative assistance and/or the redirection of some
of her duties to allow for increased duties related to Rancho KIDS.
Other staff impacted: Other staff would also see their workloads increase a similar 10-15 percent.
Departments include:
• Accounting
• ManagemenUAdministration
• IT
• Facilities
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 181
P-57
TABLE 5: CHILDREN'S MUSEUMS STAFFING
P-58
Rancho Cucamonga
ASSUMPTIONS AFFECTING STAFFING
• Administrative Functions (finance, facility maintenance and janitorial and I~ are supported
through "overhead" that the Library pays to the city. This payment is based on square
footage, which already accounts for the currently unused second floor. For this reason,
there will be no additional fees added.
• While the Library does not fundraise directly the Library Foundation does actively solicit
funds from the community and would include Rancho KIDS in its scope. Should the need
arise, the library Foundation may be approached for assistance in raising funds to support
staff.
Budget Assumptions:
• Scenario 1 requires a smaller staffing budget allocation of $400,000 ($70,000 each for 4FT
positions = $280,000 plus $120,000 for remaining FTEs). The salary level for FTEs in this
scenario is lower and assumes that students are hired.
• Scenario 2 requires a staffing budget of 5510,000 ($70,000 each for 4FT positions
$280,000 plus $230,000 for remaining FTEs). The salary level for FTEs is higher to fund
more professional staff.
OFFICE SPACE AVAILABLE WITH POTENTIAL USES
(AS stipulated for the Museum in the Needs Assessment Document)
• 5 cubicles and shared copy/file space (1 Exhibit Tech, 1 Volunteer Assistant, 1 Community
Programs Assistant, 1 ECE Specialist, 1 Birthday Party Coordinator)
• Director office (Exhibit and Program Manager)
• AD office (Program Staffing Manager)
• Manager's office (Plop space for staff needing private meetings, phone calls, etc.)
• Unassigned office (Volunteer and Floor Staff Space -perhaps with lockers, time clock,
etc.)
• Reception Area -secretary
182 GYROSCOPEINC
P-59
RANCHO CUCAMONGA
asi bi I ity Study for Rancho KIDS
Phase II
Economic Impacts
GYROSCOPEINC
June 2009
P-60
Rancho KIDS Feasibility Study
ECONOMIC IMPACTS
In this section of the report, we review likely economic impacts attributable to Rancho KIDS. Where
possible we have quantified these impacts, as described in Part 1 below. However, we recognize
that many of Rancho KIDS' most significant economic impacts can be identified but not reliably
calculated. We describe these qualitative impacts in Part 2.
PART 1: QUANTITATIVE IMPACTS
Quantifiable benefits are those for which we have defensible economic data, including direr[
expenditures by Rancho KIDS and its audiences, employment, local household income, and
government revenues.
VISITORS' EXPENDITURES
Visitors to Rancho KIDS will spend money both at the museum and in the community. Gyroscope
estimates total expenditures by visitors as follows:
• Admissions income
Rancho KIDS will charge a fee for admissions to help defray the costs of operating the
gallery. As noted elsewhere in this report, Gyroscope estimates total attendance at the
gallery at 70,000 visitors per year. Of those, 20,000 will be admitted for free, including low-
income groups, VIP complimentary admissions, and possibly school groups. We estimate
revenues from admissions of $200,000 per year.
• Memberships
Regular visitors to Rancho KIDS will likely purchase memberships rather than pay individual
admissions for each visit. We estimate membership income at $50,000 per year based
upon typical revenues at other children's museums of similar size.
• Program fees
Rancho KIDS will offer a variety of special programs on afee-for-service basis, possibly
including birthday parties, overnight camp-ins, and creative workshop sessions ("make and
take"). These programs will supplement rather than replace Paul Biane Library's existing
free education programs. We estimate revenues from this source to be $80,000, which is
approximately 1/2 the typical value for a children's museum of this size. The lower value
is in recognition of the fact that the Library already offers many free programs and will
continue to do so, reducing the demand for paid programming.
• Retail sales and food service
Although Rancho KIDS itself will not include retail or food service spaces, the adjacent
Victoria Gardens Mall will provide extensive shopping and dining opportunities for visitors
so inclined. The table below summarizes median per capita expenditures for these two
items at typical children's museums and at museums in general.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 183
Rancho Cucamonga
TABLE 1: RETAIL AND FOOD SERVICE REVENUES FOR MUSEUMS
As the table shows, children's museums generate significantly lower sales than other museums
from retail and food service operations, a negative factor for Rancho KIDS. On the other hand,
museum sales revenues are strongly influence by the size of the store-visitors shop when given the
opportunity to shop. Given the extensive retail and dining opportunities at Victoria Gardens Mall,
Gyroscope projects that visitors to Rancho KIDS will spend $1.00 on retail shopping and $0.50 per
capita for food services, or $60,000 and $30,000 respectively in total sales. These values are above
average for children's museums but below average for general museums.
• Fuel expenses
Gyroscope's estimate of fuel expenses is based on the assumption that most visitors will
drive to Rancho KIDS, that the average group size is three, and that the audience will come
from a 40 mile radius around the site. Further, we assume that 60 percent of the audience
lives within ten miles, 30 percent lives between ten and twenty miles, and the remaining
10 percent lives between twenty and forty miles. Based on those assumptions:
TABLE 2: FUEL CHARGE CALCULATIONS
0 - 10 miles 60%
- - 42,000 ~ 14,000 10 miles 140,000
10 - 20 miles
30% -
21,000 -
7,000 - -
30 miles
210,000
20-40 miles 10% 7,000 2,333 60 miles 140,D00
TOTAL 100% 70,000 23,333 490,000
Fuel expense ~ 52.75 per gallon 24,500
Gallons of fuel ~ 20 mpg $67,375
P-61
184 GYROSCOPEI NC
Sources: (1) Children's Museum Metric Reports 2008, Association of Children's Museums;
(2) Museum Financial Information 2006, AAM
Rancho KIDS Feasibility Study
RANCHO KIDS EXPENDITURES
In addition to expenses paid by visitors, Rancho KIDS itself will have expenses for staff, programs,
and operations. Gyroscope estimates that the annual operating budget for the project will be
approximately $600,000, as described elsewhere in this report. However, visitors will pay $330,000
of that total, as outlined above. In order to avoid double-counting, we are carrying Rancho
KIDS expenses net of visitor-generated revenues, giving a total of $270,000 in direct expenses
attributable to Rancho KIDS' operations.
SUMMARY OF EXPENDITURES
Based on the discussion above, our estimate for total expenditures is as follows.
EMPLOYMENT, HOUSEHOLD INCOME AND GOVERNMENT REVENUES
The most thorough and exhaustive analysis of the economic impact of museums ever conducted
is Art and Economic Prosperity III, a 2006 study by Americans for the Arts. The study included a
detailed examination of 6084 arts and cultural organizations in 156 communities representing all
50 states. The study also included a survey of 94,578 museum and cultural arts patrons to estimate
spending patterns. Using this data, Americans for the Arts applied a sophisticated input-output
economic model to estimate total financial impacts for each of the organizations in the study. In
addition, and more significantly for the purposes of Rancho KIDS, they created an economic impact
calculator that allows organizations not included in the original survey to estimate their impact by
comparison to other organizations of similar size and community.
The following sections of this report apply Americans for the Arts' economic impact calculator
to Rancho Cucamonga in order to estimate employment, household income, and government
revenues.
P-62
283 Fourth Street, Suite Z01, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 185
TABLE 3: SUMMARY OF EXPENDITURES
Rancho Cucamonga
• Employment
For cities the size of Rancho Cucamonga, Americans for the Arts found that museums
generate 2.86 full-time-equivalentjobs for each $100,000 of annual operating budget. This
total includes employment at the museum itself as well as employment in the community
resulting from the museum's activities, such as at businesses providing goods and services
to the museum as well as stores and restaurants providing services to visitors. Applying
this calculation to Rancho KIDS, Gyroscope estimates that the project will generate 17 full-
time-equivalent jobs, including between eight and eleven direct hires at Rancho KIDS with
the balance elsewhere in the community.
• Household income
The term household income refers to wages, salaries, and other compensation paid to
residents of the community as a result of activities at Rancho KIDS. Americans for the Arts
found that museums typically generate $64,987 in household income for each $100,000
of operating budget. This figure includes the museum's own salary budget as well as
compensation to employees elsewhere in the community.
For Rancho KIDS, Americans for the Arts' calculator gives a total of $389,382 in household
income in 2005 dollars. Gyroscope has escalated this figure by 9 percent to reflect changes
in the consumer price index between 2005 and 2009 as reported by the U.S. Bureau of Labor
Statistics, and by an additional 20 percent to reflect differences in average wages between
Rancho Cucamonga and the nation. (Per the U.S. Census Bureau, per capita income in
Rancho Cucamonga for 2007 was $31,386 vs. $26,178 nationally, a 19,89% differential.)
The resulting calculations give an estimate of household income of $508,000.
• Government revenues
Americans for the Arts' calculator, escalated as described above, provides an estimate
of $26,200 in local government revenues and $29,700 in state government revenues
attributable to the activities of Rancho KIDS and its audiences.
SUMMARY OF QUANTITATIVE IMPACTS
The quantitative impacts described above are summarized here in Table 4.
TABLE 4: RANCHO KIDS CONTRIBUTIONS TO THE LOCAL ECONOMY
P-63
186 GYROSCOPEINC
P-64
Rancho KIDS Feasibility Study
PART 2: QUALITATIVE IMPACTS
Though significant, Rancho KIDS' quantifiable benefits tell only part of the story. Equally or more
important are the project's qualitative benefits. These impacts are real, and we can make a strong
case for them, but we are unable to place a specific dollar value on them.
IMPACTS ON THE COMMUNITY
Rancho KIDS, and indeed Paul Biane library itself, will be part ofthe cultural infrastructure that helps
define Rancho Cucamonga and make it an attractive locale for families and businesses. Peoples'
choice to live in Rancho Cucamonga is influenced by available resources for themselves and their
children. Making the city an attractive place to live in turn lifts property values and the City's
tax base. Similarly, businesses' decisions about whether to locate in a community such as Rancho
Cucamonga are influenced by quality of life and the relative attractiveness of the community to
their employees. Accordingly, cultural facilities such as Rancho KIDS contribute directly to the City's
economic base.
IMPACTS ON PAUL BIANE LIBRARY
Paul Biane Library already offers a variety of highly successful programming for young children.
Rancho KIDS will reinforce the Library's mission by increasing overall attendance at the Library,
providing services to a key audience, and generating increased demand for existing programs.
Of particular significance is Rancho KIDS' potential to promote reading readiness and early literacy.
As the Urban Libraries Council explains,
Early Literacy Services are contributing to long-term economic success (emphasis added).
As the strong correlation between investments in early literacy and long-term economic
success is documented, public libraries are expanding beyond their traditional story time
services, engaging in high-impact strategies with community partners. They are leading
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 187
and Economic Prosperity III, Americans for the Arts, 2006)
Rancho Cucamonga
public awareness campaigns, reaching new mothers with materials and resources that
promote reading ear/yand often... These services are the first link in a chain ofinvestments
needed to build the educated workforce that ensures local competitiveness in the
knowledge economy.
- Libraries are Key to Building Local Economic Base, Urban Libraries Council, 2007
The Association of Children's Museums adds,
Children's museums help children develop essential foundational skills. In the past ten
years, neuroscience has confirmed what the social sciences have long contended, that the
first years of life are essential to future learning. Grounded in well-established pedagogy,
children's museums are leading a movement that combines specific learning objectives
with play in informal learning environments that are developmentally appropriate for
infants, toddlers and children.
The Case for Children's Museums, 2005
Thus, Rancho KIDS is a natural extension of Paul Biane Library's existing services, with benefits to
the community both pedagogic and economic.
IMPACTS ON VICTORIA GARDENS MALL
Victoria Gardens is likely to be the primary beneficiary of the shopping and dining expenditures
made by visitors to Rancho KIDS, which are quantified above. However, Rancho KIDS benefits to
the Mall go far beyond direct purchases by visitors. One of Victoria Gardens Mall's strategies for
differentiating itself from the competition is to focus on families, as illustrated by the launch early
this year of the VG Kidz Club program. With its emphasis on young children, Rancho KIDS reinforces
the Mall's marketing strategy by establishing Victoria Gardens as akid-friendly environment and
THE mall to go to with kids. The synergy between VG Kidz Club and Rancho KIDS should result in
an overall boost to attendance at the Mall over and above visitation to Rancho KIDS itself.
IMPACTS ON LEWIS FAMILY PLAYHOUSE
To the extent that Lewis Family Playhouse chooses to focus on family audiences, Rancho KIDS could
have a significant positive impaR on attendance. Collectively, the Playhouse, Rancho KIDS, Paul
Biane Library, and VG Kidz Club are mutually reinforcing attractions, generating a critical mass
of activities for children and training parents to think of the Victoria Gardens complex first when
looking for things to do with the kids. In addition, the four attractions offer strong potential
for cross-promotion, to the benefit of each. However, specific impacts on the Playhouse are not
quantifiable because they depend upon the Theater's future programming strategy. If the Theater
chooses to offer a strong mix of programming for young children, then the presence of Rancho
KIDS will be strongly beneficial. If, on the other hand, the Playhouse focuses on an older audience,
the opportunities for synergy will be correspondingly lower.
P-65
188 GYROSCOPEINC
P-66
Rancho KIDS Feasibility Study
PART 3: ANNOTATED BIBLIOGRAPHY
In developing this statement of economic impact for Rancho KIDS, Gyroscope has reviewed
economic impact statements and data from a variety of museum and library sources. Our research
is summarized briefly here.
I. MUSEUMS ECONOMIC STUDIES AND SOURCES
Arts and Economic Prosperity III, Americans for the Arts, 2006
• A useful suite of reports based on an exhaustive survey of 6084 museums and cultural
organizations in 156 communities nationally. Includes an economic impact calculator
designed for use by organizations that were not involved in the original survey.
• Notes that arts organizations are labor intensive, and salary dollars tend to stay in the
community, so employment is an important benefit that museums provide.
Case for Children's Museums, Association of Children's Museums, 2005
• Excellent summary of the benefits that children's museums bring to their communities.
Case for Increased Municipal Investment in the London Regional Children's Museum, 2008
• Estimates the economic impact of the London, Ontario, Children's Museum to be $3.6
million Canadian dollars based on annual attendance of 100,000.
Children's Museums Metrics Report, Association of Children's Museums, 2008
• Extensive economic data for children's museums, based on ACM's survey of its members.
Economic Impact Statement, American Association of Museums, 2009
• A simple tool for museums to use. Defines economic impact in terms of employment,
annual spending, and attendance.
Economic Impacts of Michigan Museums, Daniel Stynes et al, 2003
• Major study of 393 museums in Michigan showing that local visitors spend an average of
$49 per party, while out-of-towners spend $70. Of the $49, $19 is spent in the museum
and $30 elsewhere.
• The study also examines direct impacts of museums in terms of salaries and expenditures,
and secondary effects.
Impact of Science Centers/Museums on their Surrounding Communities, Robin Garnett,
2002
• Summarizes 180 impact studies conducted by science centers. Most measure personal
impact ("what did they learn?"), with smaller numbers looking at societal impact and
economic impact. Impacts are described in qualitative rather than quantitative terms.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 189
Rancho Cucamonga
Lasting Effects: Assessing the Future of Economic Impact Analysis of the Arts University of
Chicago Cultural Resources Center, 2004
• "In the wake of the post-industrial shift to a knowledge economy, mayors, city planners,
policy analysts, and legislators have embraced the idea that amenities and things that
enhance the quality of life-rather than tax breaks or improvements in transportation
infrastructure-are what attract creative, skillful, and well-educated workers."
• "Accurately measuring the direct economic benefits of capital-intensive cultural investments
(both in the short- and longer term) is very difficult, and reliable methodologies to assess
the indirect impact of amenities on urban development-the potential of amenities to
entice knowledge workers to move to one's city, for instance-are only now beginning
to emerge."
Museum Financial Information, American Association of Museums, 2006
• A detailed look at museum finances and operations, based on a survey of AAM's member
institutions.
II. LIBRARY ECONOMIC IMPACT SURVEYS
Methods used to estimate economic impacts of libraries differ significantly from comparable
studies of museums, partly because libraries are usually free and partly because of differences in
the types of services offered. The challenge for libraries is to estimate the economic value of non-
market services. Some key studies are listed here:
Providing for Knowledge, Growth, and Prosperity: A Benefit Study of the San Francisco
Public Library, Friends of the SF Library, 2007
• This study divides benefits into two categories: quantifiable and non-quantifiable.
• Quantifiable benefits are estimated to be $1.40 to $3.34 for each dollar invested.
Economic Contribution of Wisconsin Public Libraries to the Economy of Wisconsin, NorthStar,
2008
• Estimated ROI is $4.06 for each dollar invested.
Economic Impact of Libraries in Indiana, Indiana Business Research Center, 2007
• This report has a good chapter on methodologies and alternative ways of measuring
impact.
Economic Impact of Public Libraries on South Carolina, Daniel Barron et al, 2005
• Concludes that net return is $4.48 per $1.00 invested.
Libraries are Key to Building Local Economic Base, Urban Libraries Council, 2007
• "Public libraries build a community's capacity for economic activity and resiliency, says a
new study from the Urban Institute."
P-67
19~ GYROSCOPEINC
P-68
Rancho KIDS Feasibility Study
Measuring outcomes: applying cost-benefit analysis to middle-sized and smaller public
libraries, Glen Holt and Donald Elliott, 2003
• Brief summary of economic impact research at five libraries. All return more value to the
public than they cost. Average return is 55.50 per $1 invested.
Public Libraries: A Wise Investment, Library Research Services of the Colorado State Library
• Survey of eight libraries in CO. Estimates that libraries return $4 to $S in services for every
dollar of public investment.
Summary of Recent Public Library Return on Investment Studies, Colorado Library Research
Services, 2007
• Brief summary of economic impact research at libraries in Colorado and elsewhere.
Mean return of $4.23 per dollar invested.
Taxpayer Return on Investment in Florida Public Libraries, Jose-Marie Griffiths et al., 2004
• "While common in the for-profit sector, the application of benefit cost, cost-effectiveness,
impact and return-on-investment measures to libraries, museums, schools and colleges,
parks, etc., has lagged behind considerably. Part of the difficulty has been in quantifying
benefits from non-priced goods and services that can differ from use to use, user to user,
as well as from library to library (as their mix of service offerings vary."
• Overall FL libraries contribute $6.54 to the economy per dollar of investment
Taxpayer ROI in Pennsylvania Public Libraries, Jose Marie-Griffith et al, 2006
• Concludes that PA libraries return $5.50 per $1.00 invested.
283 Fourth SVeei, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinccom 191
P-69
COMMUNITY NEEDS
ASSESSMENT
P-70
RANCHO CUCAMONGA
Feasi bi I ity Study for Rancho KIDS
at the Paul A. Biane Library, Rancho Cucamonga
Phase I
The Surveys
GYROSCOPEINC
June 2009
P-71
Rancho KIDS Feasibility Study
COMMUNITY SURVEYS
How might prospective users react to the Rancho KIDS concept? What kinds of programs and
services would the community like to see? To find out, Gyroscope developed a set of five audience
research tools designed to gather community input:
• On-Line Surveys using commercially available software
• Paper Surveys at the Library
• Mall Intercept Surveys
• Phone Interviews
• Focus Groups
We reviewed these tools with representatives of the California State Library and other key
stakeholders at a meeting at the Cultural Center in February 2009 for comment and conformity
with the State's grant requirements. Participants at that meeting offered suggestions for the
types of survey questions and the need for open-ended queries. Several people suggested asking
questions about what kinds of activities prospective visitors would like that they had never seen
in a library before.
Based on discussions at that meeting, Gyroscope revised the survey instruments and launched
audience research in March.
ABOUT THE ON-LINE SURVEY SOFTWARE
The survey software, produced by Survey Methods, was chosen because of its capacity for
embedding images and photos, its commercial availability and low cost, and the range of formats,
analyses and reporting functions it affords. The software can be launched via email invitations or
through a web link. The advantage of the email invitation is that the survey software can track
who has taken the software, how many emails have bounced back, send email reminders and add
more invitations during the course of the survey.
The web link only tracks that the survey was launched via the link and because there are no email
addresses, the survey administrator cannot follow up. However, with the concern over privacy,
Spam filters, firewalls and emails going directly into junk folders, launching the survey via web link,
such as the method used for the VG Kidz Club survey, may be the best option for a high response
rate.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 11
P-72
Rancho Cucamonga
METHODOLOGY
During March 2009, Gyroscope prepared and launched both on-line and paper surveys to solicit
ideas and reactions to a new family learning attraction at the Library.
Gyroscope began the survey process by first preparing several "test" questionnaires and then beta
surveys to get reaction from the internal team on the type, number and style of questions as well
as on the survey software itself. After several tests with the internal team, Gyroscope designed and
launched three on-line surveys:
• Library On-Line Survey
• VG Kidz Club On-Line Survey
• Rancho Cucamonga Community Survey
The surveys asked questions about the number of children under age 10 living in the household,
what leisure time activities families in the Rancho Cucamonga area typically engage in, if families
are already familiar with interactive children's museums, how far families are willing to drive to
visit an interactive museum, as well as zip codes.
Open-ended questions allowed participants to describe their own ideas for a new attraction at the
Library. Images embedded in one question framed the discussion of age range, content, style, and
level of interactivity. In addition, respondents were asked to describe why they had chosen one
image over the others.
In addition to initial reactions to the Rancho KIDS project, the survey also identified who was
coming to the Cultural Center and the Library already, which families only come to the Victoria
Gardens Mall and not the Library, who is using the Theater and not the Library or the Mall, as well
as what people wanted to do more of once they arrived.
A total of 540 surveys were submitted and tabulated.
THE LIBRARY ON-LINE SURVEY
The Library On-Line Survey was the first to launch. Gyroscope sent invitations to approximately 500
email addresses. These were randomly selected by Library Director, Robert Karatsu, from patrons
who have checked out children's books. Of the 500 email invitations, approximately 40 bounced
back immediately due to Spam filters or unknown recipient notices. Initially delivered via email
invitation only, after approximately 10 days a survey link was posted on the Library's website as
well.
The Library Survey ran from March 15-31, 2009. During that time, there were 48 responses to
the survey, which represents a 10.43 percent response rate. Of these 48 responses, 68.75 percent
indicated they would like to participate in future surveys regarding the planning of new children's
and family programs at the Library. Those who indicated this level of interest were also asked to
provide their email addresses. The Library was then able to use this database for the focus groups
held in Rancho Cucamonga during April 2009.
t2 GYROSCOPEINC
P-73
Rancho KIDS Feasibility Study
THE VICTORIA GARDENS KIDZ CLUB SURVEY
The Victoria Gardens KIDZ Club On-Line Survey was distributed on March 16, 2009 to approximately
1,700 VG Kidz Club families via a link sent directly from Masa Liles, Marketing Manager of the
Victoria Gardens Shopping Mall. The VG Kidz Club was just recently launched on January 31,
2009.
The VG Kidz Club survey ran until March 31, 2009 and received a total of 156 responses representing
9.17 percent response rate from the households who are members of the VG Kidz Club. Of these
responses, 87.82 percent said they would like to be involved in future surveys and future planning
of new family oriented attractions at the Cultural Center. Those who provided email addresses will
be contacted for participation in future focus groups and planning discussions.
THE RANCHO CUCAMONGA COMMUNITY SURVEY
On March 28, 2009, the Rancho Cucamonga Community Survey was launched via the Spotlight
News e-newsletter, an electronic newsletter about Cultural Center related activities (theater
performances, library programs, and courtyard festivals)-distributed to over 6,748 members of
the community.
This on-line survey ran until April 7, 2009 and a total of 105 responses were received. Although the
1.56 percent response rate was low for this survey (compared to the others) 76.19 percent indicated
they would like to participate in future surveys and provided email addresses.
THE LIBRARY PAPER SURVEYS
During March, Gyroscope also prepared a paper version of the Library On-Line Survey so that
Library personnel could print it out and distribute it to families participating in four of the Library's
programs:
• Bouncing Babies
• Pajama Story time
• Toddler Time
• Preschool Story time
The four parent groups completed 193 paper surveys.
Again, a high percentage (77.01 %) of participants would like to participate in future surveys and
provided their email addresses.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 13
Rancho Cucamonga
THE VICTORIA GARDENS MALL INTERCEPT PAPER SURVEY
On Saturday, March 28, 2009 from 10:15 AM to 5:45 PM, Gyroscope conducted a mall intercept
survey at Victoria Gardens at two different locations: at the Orchard area near the playground and
at the Town Square near the interactive fountain. A total of 38 surveys were administered verbally
and Gyroscope recorded the responses on copies of the paper survey.
While preparing to begin the survey, Michelle Perera, Assistant library Director, gave Gyroscope
an orientation to Victoria Gardens and guided us to the two survey locations. Eddie Hernandez,
Marketing Coordinator for Victoria Gardens, provided Gyroscope with a table and chairs at the
Orchard.
The Victoria Gardens Mall Intercept Paper Survey included questions identical to the Library Paper
Survey. In addition, we gathered demographic data about the survey taker and any group mates,
including children.
While conducting the survey, Gyroscope was able to make several observations that provide a
general overview of the survey participants and data:
• Survey participants were supportive of a Library project that could create more opportunities
for community and child-oriented activities.
• The majority of survey participants told Gyroscope they were interested in a hands-on
children's museum as a potential family attraction at the Cultural Center. In addition,
participants mentioned that they preferred for their children to take part in active, hands-on
activities and thought these would be a good addition to the Library.
• Most survey participants were female adults chaperoning children to Victoria Gardens Mall.
Male adults surveyed accounted for six of the 38 survey participants.
• There was a considerable amount of diversity in the group of people surveyed. Gyroscope
estimates that more than half of the survey participants were African American, Asian,
Latino, or other ethnicity besides Caucasian. All except two survey participants were English
speakers. On those two occasions, we translated survey questions into Spanish for survey
participants.
• Several people surveyed had no knowledge of the Library, or the Cultural Center. Many
thought the building housed professional offices.
P-74
14 G Y R O S C O P E I N C
Rancho KIDS Feasibility Study
SURVEY FINDINGS SUMMARY
Following are the major findings from each of the five surveys conducted for this study.
For each of the surveys, the majority of respondents live in Rancho Cucamonga and are women.
Well over the majority have been to an interactive, hands-on museum in the past and are familiar
with both children's museums and science centers. Respondents tended to be at least 30 years old
and to have either one child, or no children under the age of 10 still living at home.
TABLE 1: SURVEY RESPONDENTS SUMMARY
Reasons for visiting Victoria Gardens, and patterns of use of the Mall, Theater and Library, varied
depending on the specific audience for each survey. By comparing these responses, clear trends
emerge in how each group of potential Rancho KIDS users understands the Cultural Center and the
offerings of the Library.
Rancho KIDS Library Survey respondents noted their primary reason for using the Library is to check
out books. They tend to visit on a weekly basis (61 %) or at least monthly (32%).
VG Kidz Club members noted their primary reason for going to Victoria Gardens is to shop (38%)
or hang out (33%). They joined the VG Kidz Club because it sounded like fun (59%) and to some
extent to spend family time doing something interesting(24%). This audience visits Victoria Gardens
monthly (47%) or weekly (41 %). However, only 19 percent of this group goes to the Library, and
even fewer, 3 percent, go to the Theater. This means that while they are at Victoria Gardens on a
regular basis throughout the year, they do not move from the Mall to the Cultural Center. In fact,
37 percent of this group has never been to the Cultural Center building.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 15
P-75
Respondents to the Community Survey go to the Cultural Center primarily for the Library (35%),
but do also tend to be Theater goers (27%). Of these, about one third (29%) visit the Cultural
Center monthly and another third (28%) visit weekly. At the same time, 23 percent of respondents
to this survey have never been to the Cultural Center.
Rancho Cucamonga
The Mall Intercept Survey was conducted in the Victoria Gardens Mall. These respondents were
similar in profile to the VG Kidz Club members. They go to Victoria Gardens to hang out (50%) and
shop (31 %). They visit weekly (42%) or monthly (39%). Of these, only 10 percent use the Library
while 44 percent have never been. Among those users who do visit the Library they are less heavy
users than either the Library Survey or Community Survey respondents visiting weekly only 15
percent of the time and monthly 15 percent as well.
Library Paper Survey respondents were at the Library because they were attending children's
programming of some kind. Not surprisingly, the programs are the primary reason this audience
visits the Library. They are heavy users of these programs with 75 percent attending weekly and 13
percent monthly.
How often each audience goes to the Theater is also interesting to note. 44 percent of Rancho
KIDS Library Survey respondents do go to the Theater annually but another 33 percent have never
been. As noted above only 3 percent of VG Kidz Club respondents had ever been to the Theater.
The largest group to use the Theater is the Community Survey audience with 36 percent using
the Theater 4 times a year, 35 percent attending once a year, and 20 percent never having been.
Finally, 38 percent of the Library Paper Survey respondents also go to the Theater once a year,
although almost half, 46 percent, have never been.
P-76
16 G Y R O S C O P E I N C
Rancho KIDS Feasibility Study
Another key set of questions in each survey explored the style of interactive museum each audience
would prefer to see at Rancho KIDS. Respondents were asked to choose between four types of
museums, including children's museums and science centers, and then to select an image that best
represented their vision for Rancho KIDS. Although children's museums received a slightly higher
percentage of the vote from three of the five surveys when respondents were just choosing from
titles, when it came to selecting images the vote was very even. The following table shows the
results for each survey when choosing images to represent the vision for Rancho KIDS:
The final question in the survey was designed to assess how far potential audience members would
drive to visit Rancho KIDS. For three of the surveys-the Rancho KIDS Library Survey, VG Kidz Club,
and the Paper Survey-well over the majority of respondents said they would drive up to 30 miles
to use the museum. Community Survey and Intercept Survey respondents were willing to drive 40
miles for such an experience.
P-77
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 17
TABLE 2: SURVEY MUSEUM PREFERENCES
Rancho Cucamonga
COOLEST THING RESULTS
As noted, survey results demonstrated some differences in the age and habits of the Library
audience, Theater goers and Mall users. At the same time, there was a high degree of excitement
about the project, and interest in the types of experiences it might offer, from all respondents.
This can be seen in answers to the question, asked in all of the surveys: "What is the Coolest Thing
You've Never Seen in a Library?"
Gyroscope compiled 353 total responses to this question based on the responses from all surveys.
The total responses excluded those that did not have an answer to the question. Some had not
visited the Library, were confused by the question, or simply couldn't think of anything to say.
When asked, "What is the Coolest Thing You've Never Seen in a Library?" survey respondents
made a wide range of suggestions that included live animals, art, technology, and science.
People also read the question as "What is the Coolest Thing You've Ever Seen in a Library?" and
commented on programs they had participated in at the Biane Library and other libraries. Among
these, respondents particularly noted a Star Wars program, live elephants, a Peet's Coffee Shop
connected to a library, and amusement park rides.
Gyroscope organized the answers to this question into a set of six broad categories by identifying
common themes. The categories and their percentages are: Existing Library Programs (33%),
Miscellaneous (30%), Science/NaturelTechnology (24%), Art/Culture (22%), Interactives (13%), and
Toddler Activities (5%). Some answers fall into multiple categories.
The table below shows the number of responses and percentage of the total responses for each
category.
Existing Library Programs 118 33%
Miscellaneous 105 30%
Science/Nature/Technology 83 24%
Art/Culture 79 22%
InteraRives 46 13%
Toddler Activities 18 5%
Total Responses* 353
* Total Response does not reflect the responses that said 'No answer,"N/A,' 'No ideas,' 'Don't know,' 'Not sure,' 'Can't
think of anything,' 'This question is confusing,' and 'Haven't been to the library.' A total of 143 respondents did not
have an answer for this question.
P-78
18 G Y R O S C O P E I N C
P-79
Rancho KIDS Feasibility Study
Some response highlights (unedited) from each category are listed below:
Existing Library Programs:
• "The Star Wars day... my oldest son loved it!!!" - VG Kidz Club Online Survey
• "Ontario's library has a Peet's Coffeehouse attached." -Rancho KIDS Library Online Survey.
• "The events put on in conjunction with the cultural center are very nice and well organized."
- Rancho KIDS Library Paper Survey.
Science/Nature/Technology:
• "An atrium with plants soaring high, a planetarium, a kids' garden like the one at the
Huntington Library." - VG Kidz Club Online Survey.
• "Space learning center/museum." -Rancho KIDS Library Paper Survey.
• "I would like to see those Kindle computer tablets loaned out that you can use to read books
interactively." -Rancho KIDS Library Paper Survey.
Art/Culture:
• "I have never seen a library that has a room dedicated solely to Art (fully stocked with
supplies and on-going classes exposing families to different styles and techniques of art
forms)." -Rancho KIDS library Online Survey.
• "Photo gallery -kids bring in photos they have taken and they are posted for aweek." -
Rancho KIDS Library Paper Survey.
• "Have characters come to life. Pick characters that are well known and have community actors
come as them, perform scenes or do readings." -Rancho Cucamonga Community Survey.
Toddler Activities:
• "Place for the toddler age to experiment and explore -everyone says don't throw book,
don't put in mouth, stop banging on the keyboard, go back to mom or where is your mom?"
- Rancho KIDS Library Online Survey.
• "I just wish you had more classes for tots! We are willing to pay too!" -Rancho KIDS Library
Paper Survey.
• "A nap time area for babies/toddlers." - VG Kidz Club Online Survey.
Miscellaneous:
• "Amusement type of rides!" - VG Kidz Club Online Survey.
• "I haven't seen but it would be cool to see fun things to climb on, interactive learning centers,
and outdoor water fountain play." -Rancho KIDS Library Paper Survey.
• "A toy library for borrowing puzzles, games, and toys." -Rancho Cucamonga Community
Survey.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 19
Rancho Cucamonga
FOCUS GROUPS
Gyroscope conducted three focus groups with Library staff and community stakeholders over a 2-
day period. A total of 12 people participated, four of them Library staff. The other eight were all
active users of the Library's Bouncing Babies programs. All participants have been to children's and
science museums in the past.
Participants fell into the following age brackets:
• Three participants were 25-35
• Five were 35-45
• Four were 40+
The following shows the distribution of children in each household:
TABLE 4: NUMBER OF CHILDREN PER HOUSEHOLD
About the Library
Participants were asked to discuss the types of activities currently offered by the Library. These
were described as simple walk-up offerings such as coloring. Materials often include stickers and
stamps. Activities are typically offered during a cultural event, or related to a book character.
Volume can be quite high, as many as 400 visitors. Most visitors come in groups of 3 to 4.
There was agreement that for weekly drop-in crafts, a fee would not be possible but that for
holiday events and for more complex projects it would be possible to charge a materials fee. A
cookie making activity does have a fee; $5/person for 2-3 cookies that visitors then decorate.
The Library would like to be able to offer painting and clay, cooking, physical exploration and
climbing, and media classes. They would also like to have a space that can accommodate 40-50
people that can be very messy, and spaces where adults can socialize and connect.
The Library offers activities now in part to provide patrons with a memorable experience, and to
reinforce the feeling that it is their space. The Library's agenda is to build relationships, support
education, and support schools.
P-80
20 G Y R O S C O P E I N C
P-81
Rancho KIDS Feasibility Study
About Rancho KIDS
When asked what about the Rancho KIDS experience is appealing to them, participants
responded:
• Explore
• Learn
• Create
• Imagination
• Pretend
• Hands-on
• Going Further
• Opportunities for NB-2
• New things to do with kids
• A place where kids can use both physical and mental abilities
Among the reasons they noted for liking children's museums were:
• Freedom to make a mess
• Going to explore, having a purpose for time spent with family
• Parents' mind set is different -comfortable and relaxed
• Opportunities to play with other children
• Exposure to experiences you can't find anywhere else
• Safe for little kids
Examples of favorite activities included:
• Matching bones to animals
• Water play, putting on rain jackets and boots and having blow dryers to dry off with after
• Science Center activities that appeal to children as they grow
• Light tables and color mixing
• Craft Studio and working with recycled materials
• Creating little motors
When asked what they would like to see at Rancho KIDS, participants noted:
• Small rooms that are intimate
• A place that is different from home
• Separate entry and separate space from library so that behavior can be more physical and
louder
• Services that the schools are not able to provide: music, art, theater, science
• Represent local diversity
• Opportunities for home schooled kids and for high school students doing community service
hours
• Creative and fun but also educational
• Art and science both
• New things on return visits. If things rotated often participants felt they would use the facility
several times a week.
• Space for birthday parties
• Amenities including changing tables, a place to eat lunch with shade, waterto drink, privacy
for nursing and couches
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 21
Rancho Cucamonga
Specific exhibits and activities mentioned included:
• Construction activities with pipes and hard hats
• Baby doll/Doctor exhibit
• Electronics and circuits
• Velcro walls you can build a ball ramp on
• Toys from around the world
• A toddler zone
• Music- introducing kids to instruments
• Dancing area
• Orchestra day
• Green Screen
• Storyboard Wall
• Aquatic Center where you can play in the water and play with waterwheels
• Bubble columns
• Exhibit-style pieces like at Cerritos
Local Connections
Local resources with possible relevance for Rancho KIDS included:
• Grape vines and wineries and olive groves- agriculture
• Route 66
• Dwarf citrus trees
Timing and Length of Visits
Participants agreed that they were most likely to visit the museum on weekdays when they tend
to be home alone with their kids. Two blocks of time were identified as the most likely for visiting
Rancho KIDS: t0am-1 pm and 4pm to closing on Monday through Friday. Participants thought they
would use the facility somewhat earlier on Saturdays, between gam and 4pm. Sundays are spent
with family and are less likely to include an outing.
Pricing
There was agreement among all three focus groups that they would be willing to pay for the
Rancho KIDS experience. Most participants thought they would come repeatedly and would most
likely purchase an annual membership. Typical group size would be 1-2 adults and 1-2 kids, so 2-4
total.
Specific pricing suggestions ranged from $5/visitor to $10/visitor, and $100 to $120 for an annual
pass. Some suggested that the museum be free for its first week to introduce people to the
experience.
P-82
22 GYROSCOPEINC
P-83
RANCHO CUCAMONGA
Feasibility Study for Rancho KIDS
Phase I:
Community and Regional Needs Assessment
GYROSCOPEINC
June 2009
P-84
Rancho KIDS Feasibility Study
Over the past decade, our society has undergone a revolution in the way we use and access
information, from Google to Twitter. These changes have profound implications for libraries
everywhere. As the Urban Library Council has noted, libraries today are undergoing a dramatic
shift "from passive, recreational reading and research institutions to active economic development
agents, addressing such pressing urban issues as literacy, workforce training, small business vitality
and community quality of life."* One particularly critical new emphasis is reading readiness and
programming for young children, which is widely viewed as the key to lifelong learning and
economic success.
Well aware of these trends, the City of Rancho Cucamonga has been exploring a possible new
role for the Paul A. Biane Library as a family destination offering expanded opportunities for
children. The City retained Gyroscope, Inc., a museum planning, architecture and design firm, to
conduct a feasibility study to test this new concept and how it might benefit the people of Rancho
Cucamonga. The study was made possible by a grant from the California State Library. Gyroscope's
findings are summarized in this report.
The working title for this major new program is Rancho KIDS. The vision for the project is an
interactive, hands-on family destination fully integrated with the mission of the Library. The
first phase of work consisted of a Community and Regional Needs Assessment to gather input
from stakeholders, potential user groups, community leaders, and Library staff and to assess
the opportunity for Rancho KIDS. Gyroscope's study was designed to determine interest, review
age range preferences, solicit ideas, and to evaluate the appropriate niche for the new cultural
offering at the Library. In addition, the California State Library grant was intended to test the
survey methodology model used in this process, so that it could be used by other state libraries in
the future.
With input from the Library's board and staff, the California State Library, and local educators and
cultural leaders, Gyroscope, Inc. developed this Community and Regional Needs Assessment with
the following primary objectives:
• To outline a process for evaluating the potential of a children's museum-style experience at a
California State Library;
• To identify the niche and potential for the Rancho KIDS project through surveys, community
interviews, and focus groups;
• To identify existing libraries with hybrid programs and develop case studies;
• To review comparable children's museums for operating implications;
• To identify other issues that might impact the project.
footnote: Libraries are Key to Building Local Economic Base, Urban Libraries Council, 2007
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com
INTRODUCTION
P-85
Rancho Cucamonga
WHO WE INTERVIEWED
Over the course of this first phase of work, the project team interviewed community stakeholders
as well as potential strategic and programmatic partners. They included: members of the
redevelopment office and other city employees, the marketing manager of Victoria Gardens
Shopping Mall, and a member of the neighborhood adjacent to the Cultural Center.
VALUES
As part of the Community and Regional Needs Assessment, Gyroscope asked the Rancho KIDS
Library team and stakeholders to identify core values at the heart of their vision for the project. This
provided insight into the team's desires and hopes for Rancho KIDS, which could later be compared
with the community surveys. The Library Team selected family, imagination, and relevant as the
three words that best describe their thinking.
In addition, Rancho KIDS is meant to become the place in Rancho Cucamonga for creative,
inquiry-based experiences, and play-based learning for families. There is a strong feeling that
if the experience at Rancho KIDS is not fun it will not be successful and a conviction that visitors
should leave carrying a joyful feeling that will motivate them to return. There is also a sense that
the experience at Rancho KIDS should be inspiring. All of this is part of making Rancho KIDS a
meaningful and useful community resource.
The Library hopes that Rancho KIDS will be a family destination, a place for families to enjoy
together, a learning partner to families, and a contributor to the family-friendly culture of the
city. Rather than seeing playful learning as ancillary to formal education, the project team wants
to position Rancho KIDS as a partner to the schools and to contribute learning experiences that
the schools do not already have. The group agreed that the creative arts are a possible vehicle for
the goals of the program. The central importance of exposing people to all types of culture-art,
literature, performance, and visual arts-is the role of the Cultural Center, and Rancho KIDS will be
another facet of this program.
Z G Y R O S C O P E I N C
P-86
Rancho KIDS Feasibility Study
LEARNING BEHAVIORS GOALS
The Rancho Library project team and stakeholders identified curiosity, exploration, discovery,
and inquiry as the guiding principles in designing a new experience for Rancho KIDS. The team
described opportunities to play together, engage in learning through movement, not having to be
serious while learning, doing something for fun, and being joyful as goals for the new experience.
There was a sense that families need permission to have unstructured time and need places to go
that support exploration and discovery without being organized toward an end goal other than
enjoyment.
Stakeholders also noted arts and culture and storytelling and imagination as important areas of
expertise for the Library to build on. Arts and culture offer an opportunity to be accessible to a
range of audiences, support tolerance and community building, and are critical issues for the future
as demographics in the region and throughout the country continue to change. Storytelling and
imagination are the basis of both the Library and the Theater. Rancho KIDS is intended to build on
these but it does not necessarily mean arole-playing environment.
Three other goals emerged in the stakeholder's meeting:
• Strong relationships between adults and children and the development of confidence and
self-esteem.
• Media and technology were identified as something that the region needs more
opportunities to interact with.
• Community pride is one of the desired goals of the project. The Cultural Center is now a
gem of the community, and the team wants to enhance that further with Rancho KIDS.
WHAT WILL VISITORS TO RANCHO KIDS DO?
When asked what behaviors they hoped to see visitors exhibiting in the museum, project team
members identified learning as their top choice. All agreed that visitors should go home with
something new that they gained from their experience. Learning might happen from interacting
with content, with other visitors, or by experimenting and making things.
The project team would also like to see a focus on children in Rancho KIDS. This came from
combining three different selections: making choices and being in charge, following their child,
and celebrating family time. Together, these describe a place in which children are free to be
playful, spontaneous, messy, active, curious and in-charge, where adults participate in this child-
centered environment, and where the focus is on having good times together.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 3
P-87
RANCHO CUCAMONGA
asibility Study for Rancho KIDS
ai..,. n,.,.i n r~:,....,. ~ :i. _,. _., n.. ... ..~... n............._..._
Phase I
Community Needs Assessment
GYROSCOPEINC
June 2009
Rancho Cucamonga
COMMUNITY NEEDS ASSESSMENT
CHARACTERISTICS OFTHE COMMUNITY
Rancho Cucamonga's demographic profile, economy, and unique culture are all highly favorable
for the development of afamily-oriented destination such as Rancho KIDS. The City is an upscale
community with average household income well above the national average, many families with
children, and a strong interest in education, all positive indicators for a project of this type.
Rancho Cucamonga is conveniently Located between the 210, 10, and 15 freeways in San Bernardino
County, making it an ideal bedroom community for professionals working in Los Angeles 37 miles to
the east. The City has five school districts, six colleges and trade schools, and two public libraries.
There are currently 177,736 people living in the City, and it is rapidly growing. The population is
68.9 percent Caucasian and 30.4 percent Hispanic. The population is young, with a median age
of 32 and a large percentage of families with children. U.S. Census data for the region show that
162,896 children live within 10 miles of the City's Cultural Center, 472,512 children within 20 miles,
and a staggering 1,282,726 children within 35 miles.
Rancho Cucamonga is known for its safe and attractive environment, good schools, and family-
friendly culture. The "Rancho Way" suggests creativity, smooth funRioning, leading edge
technology, original thinking, warmth, and fun.
The city also has a strong heritage. In addition to being a traditional producer of oranges, grapes
and olives, Rancho Cucamonga is known for Route 66, which passes directly through town; for
the majestic San Gabriel Mountains just to the north; for water conservation and xeriscaping; and
for horses and riding. Local artist Sam Maloof has achieved fame with his hand-carved sculptures
collected by museums around the world. "We can do something special here from where we come
from," explained Pam Easter, assistant city manager.
The City offers a balance of residential, commercial, and industrial zones, with nine retail shopping
plazas and an emphasis on offering high quality office space for regional headquarters for
companies such as Mercury Insurance and GM West Coast. According to the U.S. Census Bureau,
educational services, health care, and social assistance provide 19.7 percent of local jobs, making
this the largest employment sector. Retail is the second largest employer in Rancho Cucamonga, at
11.6 percent.
P-88
4 G Y R O S C O P E I N C
P-89
Rancho KIDS Feasibility Study
DEFINING THE NICHE: REGIONAL ATTRACTIONS
A key question in evaluating the need for Rancho KIDS is defining the project's unique role, or
niche. To be successful, Rancho KIDS should support and enhance, rather than compete with,
existing programs and institutions that already serve the region. And there are many.
Within a 25-mile radius around Rancho Cucamonga, it is possible to visit regional history museums,
a paleontology museum, art museums, and transportation-themed attractions. In addition, there
are three small children's museums. Within an hour of Rancho Cucamonga, families can access
Disneyland, Legoland, and Sea World.
Rancho Cucamonga itself has several amenities for residents, including two libraries, a community
theater, and up-scale shopping areas that cater to parents. The Epicenter is a minor league baseball
park and home to the Rancho Cucamonga Quakes, who chose the area because of its family
orientation. Residents have access to 273.6 acres of parkland in 26 parks, as well as miles of trails,
an equestrian center, and several community centers.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 5
Of these area destinations, none represents an environment specifically designed for families that
is flexible, supports return visits, and offers family programming. The larger regional attractions
require planning and represent an investment of time and money, while the children's museums
are too small to serve the Rancho Cucamonga community well.
Rancho Cucamonga
DEFINING THE NICHE: LOCAL RESOURCES
THE LEWIS FAMILY PLAYHOUSE
The Lewis Family Playhouse, the Library's partner in the Cultural Center, operates a 536-seat
theater whose aim is to offer something that is "close to the heart" and which the community
will be interested in. Typical attendance is 60 percent to 80 percent of capacity. The most popular
program is a series called Theater for Young Adults that runs two performances a day for three
weeks, three times a year. In addition, the Theater offers a family series twice a year, the Wee
Wednesday program, and school shows throughout the year, which get 98 percent attendance.
Ticket purchases indicate that the largest audience segment overall is adults, with youth the next
largest. The majority of ticket buyers come from the Inland Empire, within a 40-mile radius. How-
ever, users of the Lewis Family Playhouse do come from a wide geographic range, as far as Palos
Verdes, 65-miles to the southwest; Yermo, 84 miles to the north; Beaumont, 41 miles to the east;
and Fullerton, 33 miles to the south.
In 2007-2008, the theater had a total attendance of 51,468 and staged 61 productions. In addition,
the theater offered arts academy classes and workshops for 5,793 participants, rented Celebration
Hall and the courtyard 751 times for a total attendance of 22,392, and recorded 73,465 walk-in
visitors to the Cultural Center lobby.
THE CULTURAL CENTER
The Cultural Center building shared by the Library and Lewis Family Playhouse is organized around
a "Main Street" theme. A central rotunda links both spaces and creates a central entry point,
which can be accessed either from the Mall or from the street to the north. The Friends of the
Library runs asecond-hand bookstore just off the rotunda, and the Theater runs a concession stand
that sells pre-made food during performances, which opens both to the "Main Street" inside the
building and to the exterior courtyard. The courtyard is an "unexciting but functional" hardscape.
It is used for many events, including weddings and city festivals. Bus drop-off is on the far side of
the Theater, and kids walk down the sidewalk outside and use the courtyard as a queuing area.
Both the Theater and Library would like the Cultural Center to be more visible and welcoming in
order to attract people visiting the Mall.
There are other challenges with the Cultural Center building:
• There is only one set of public restrooms for the Library. They are off the rotunda and shared
by the Theater, although the Theater also has other restrooms.
• Parking is sufficient but not convenient. There are 1,150 spots now on a first-come, first-
served basis. It is free to park, and, in theory, the mall, Library, and Theater do not compete
for parking because their audiences come at different times.
P-90
6 G Y R O S C O P E I N C
P-91
Rancho KIDS Feasibility Study
VICTORIA GARDENS MALL
Adjacent to the Cultural Center is the Victoria Gardens Mall. The Mall is a potential programming,
financial, and strategic partner Rancho KIDS and for the Library. It attracts a young audience,
including many families with children. The Mall's most recent initiative, called VG Kidz Club, is a
family loyalty program targeting kids. As members of the club, children have access to a series of
interactive experiences in the Mall, such as learning Johnny Rocket dances or "Make Your Own
Pizza" at California Pizza Kitchen. In addition, anyone who shows their VG Kidz Club membership
cards will receive a small prize from affiliated retailers. It is free to participate, and 4,500 families
signed up the first month it was offered.
Catering to a family audience has proven successful for the Mall. In addition to the VG Kidz Club,
the Mall offers themed birthday parties for a fee of $15 a person. Since launching these programs
last year, the Mall has seen a measurable increase in sales. The primary reasons families sign up
for the program is to have fun and spend quality time together. Mall data shows participants are
eager for family-oriented experiences that are easy to access, do not require advance planning or
logistics, and are affordable. The Mall believes that the VG Kidz Club is tapping into this need but
that there is room for additional offerings for these families.
PAULA. BIANE LIBRARY
The primary goal for Rancho KIDS should be to enhance and extend the existing services at Paul
Biane Library. Rancho KIDS and the Library should work seamlessly together to create a new family
destination beyond what either could achieve alone. In order to make that possible, it is first
important to understand how the Library operates today.
The Paul A. Biane Library opened in the Cultural Center at Victoria Gardens in 2006, just five years
after the initial idea was born. The Library and the Lewis Family Playhouse share a theme of
imagination and fun.
The Library is in the business of families, community, and enrichment. It attracts over 1,000 users
a day and up to 400 at any one time. Sixty percent of its circulation is to local users from Rancho
Cucamonga, and the remaining forty percent from regional users. It is common for people to drive
20 miles to attend a 20-minute family story program. While the Library is designed for all ages, the
largest circulation is in children's literature, and family-oriented programming is more successful
than adults-only events.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com
P-92
Rancho Cucamonga
Visitors and circulation transactions grow steadily throughout the day, starting at 10:00 a.m. and
peaking between 4:00 and 5:00 p.m., after which they taper off until closing. Programming,
holidays, and special events affect these patterns. Morning visits are primarily young children with
their parents or guardians. The following shows the average number of transactions per hour for
a typical weekday.
10:00 a.m. - 78
12:00 p.m. - 113
2:00 p.m. - 128
4:00 p.m. - 168
6:00 p.m. - 85
8:00 p.m. - 61
The culture of the Library is active and engaged. Books are shelved with their faces showing in
order to be browser-friendly. All staff is cross-trained in children's and adult literature, and staff
move around rather than being stationed in one place. In addition, staff offices are integrated
so that they are adjacent to the areas they serve. Windows into these areas afford access even
when staff are at their desks. There is a quiet room where talking is not allowed, but, throughout
the rest of the Library, exploration is encouraged through color, scale, furnishings, visitor-made
artwork, lighting, and design.
The Paul A. Biane Library has the following features:
• A story theater with anight-sky ceiling for simple star shows.
• A Technology Center where classes are held.
• High speed computers.
• A Teen Center and group study room.
• A Storybook Reading Room.
• Comfortable places to sit, read, and work.
• A Rotary Club Reading Room (the quiet area).
• A Back to Basics Reading Center.
• A special magazine collection.
• A performing arts collection.
• School reading lists and books.
Programs for children ages Newborn to eight are especially popular. About 25,000 kids attended
programs at the Biane branch, not including the kids who attend Theater shows or come to the
Cultural Center on tours.
$ G Y R O S C O P E I N C
P-93
Rancho KIDS Feasibility Study
Gyroscope used the 2009 Library Services Calendar & Annual Report, and the free City publication
The Grapevine Winter and Spring 2009, to compile a list of programs currently offered by the Paul
A. Biane Library. The resulting matrix maps the ages served, time of day programs are offered, days
of the week programs are offered, and the cost of each program.
TABLE 1: BIANE LIBRARY ACTIVITIES
ACTIVITY NAME DESCRIPTION AGE TIME DAY COST LOCATION
Preschool Storytime Storytime in Story Theater 3-5 10:00 am Tuesdays Free Cultural Center
Preschool Storytime Storytime in Story Theater 3-5 11:00 am Tuesdays Free Cultural Center
Bouncing Babies Storytime Storytime in Sto Theater with parent 0-23 months 10:00 am Mondays Free Cultural Center
Bouncing Babies Storytime Storytime in Story Theater with parent 0-23 months 11:00 am Mondays Free Cultural Center
Pajama Storytime Family Storytime in Story Theater 2-8 6:30 pm Tuesdays Free Cultural Center
Pajama Storytime Family Storytime in Story Theater 2-8 7:15 pm Tuesdays Free Cultural Center
Toddler Time Storytime in Story Theater with parent 2 10.00 am Fridays Free Cultural Center
Family Storytime Family Storytime in Story Theater 2-8 11:00 am Fridays Free Cultural Center
Family Storytime Famil Storytime in Story Theater 2-8 12:00 pm Fridays Free Cultural Center
Teen Game Nights Board and video ames for teens 12-17 7:00 m 2nd Thursday/month Free Cultural Center
Afterschool Cool Afterschool ro ram in Sto Theater 6-11 4:00 m Wednesda s Free Cultural Center
Afterschool Cool Afterschool pro ram in Sto Theater 6-11 4:00 pm Thursdays Free Cultural Center
To assess how much of Library programming is targeting each age group, we analyzed how many
programs are offered for each age group, and compared that to the total number of programs. The
age groups are:
• Newborn to 23 months
• 2 to 4 years old
• 5-8 years old
• 9-11 years old
• 12-17 years old
Number of
CHART l: BIANE LIBRARY ACTIVITIES BY AGES SERVED
Age Groups Served
The results indicate that there are two times as many programs for two to four year olds and five to
eight year olds than for children of other ages.
The second most successful offering at the Library is family programs. These include Cultural Arts
Night, page-to-the-stage programs, and any other opportunities for familiesto experience a program
together. Nearly one-third of the Library's circulation is in picture books and beginning readers and
related videos. This equates to approximately 300,000 checkouts for those books alone.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 9
Newborn 2-4 Years 5-0 years 9-11 years 12-17 years
-23 months
Rancho Cucamonga
AUDIENCE
The Library's current attendance is primarily made up of families and school children on field trips.
Building on this, the project team sees families as the primary audience for Rancho KIDS. The
Library would like to see elementary schools (up to the age of 9), as the second audience. They are
currently the biggest group coming through the Cultural Center on tours, and the team agreed it
wants to build on that existing audience. The project will also be designed to serve the needs of
repeat users. The majority of Rancho KIDS users will use their services again and again whether
local or regional residents.
Mall users are another important audience. Although the general mall audience is older and comes
at a different time of day, the mall intercept survey, described below, indicates a strong desire for
more family programming, which would be advantageous for all three potential partners and
offer cross-promotion opportunities.
Community groups are another potential audience for Rancho KIDS. The Library has a significant
community group attendance from Boy and Girl Scouts and Boy and Girls' Clubs, and it would like
to bring these users to Rancho KIDS as well.
P-94
~~ G Y R O S C O P E I N C
P-95
RANCHO CUCAMONGA
asibility Study for Rancho KIDS
Phase I:
Community Needs Assessment Conclusions
and Recommendations
GYROSCOPEI NC
June 2009
P-96
Rancho KIDS Feasibility Study
COMMUNITY NEEDS ASSESSMENT
CONCLUSIONS AND RECOMMENDATIONS
CONCLUSIONS
The five surveys completed during Phase 1 all indicate a high level of interest in the Rancho KIDS
project as indicated by the large number of participants who want to continue their involvement
in future planning and have submitted their email addresses. This will enable the Library and
the planning team to stay in contact with this highly motivated group, to use the database for
invitations to focus groups, to build a new database for future surveys, and at the appropriate time,
assemble a local community group of advisors, volunteers and members to this new attraction.
The combination of on-line, paper and intercept surveys, together with focus groups, allowed a
broad range of responses from very different potential user groups. Those who accessed the survey
via the link on the Community Spotlight e-newsletter do not necessarily come to the Library's
programs aimed at the very young just as those surveyed during the Mall intercept do not regularly
come to the Cultural Center or receive the Spotlight e-newsletter.
This combined perspective, in addition to the range of ideas submitted for the open-ended
questions, provides the planning team and the Library in particular with many different approaches
to the Rancho KIDS project.
One other observation is that the Library can benefit from a coordinated effort with the Theater
and Victoria Gardens Mall to bring more visibility to the Library as well as to the other partners'
offerings.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 23
P-97
Rancho Cucamonga
The Paul A Biane Library is well positioned to add amuseum-style experience to its existing set of
services. The results of the community and regional needs assessment support this conclusion:
• The competitive environment: There are no children's museums of the quality and scale
being considered for Rancho KIDS within a 30 mile radius of Rancho Cucamonga. Beyond
that distance, regional residents are likely to be driving to Los Angeles, which is a significant
commitment of time and energy.
• Community needs: There are a large number of families with young children in Rancho
Cucamonga, and the surrounding region. Children newborn to 5 tend to be heary users of
the local parks. In part this is because they are free, well maintained, and accessible. In part
it is because of a lack of other options. The success of the VG Kidz Club indicates that families
with children are looking for more ways to spend their time. Retail receipts associated with
the Club also indicate that they have some money to spend on leisure activities.
• Art and Science: The community is interested in a broad range of topics including art, culture,
science, health, zciencefiction, and natural history. This breadth mirrors the breadth available
in the Library itself and suggests that the community would embrace ahands-on, interactive
learning environment that introduced them to new topics and ideas in an engaging and age-
appropriate way.
• The Paul A. Biane Library is currently operating its space at capacity and sees additional
demand from its audience. The Library is uniquely positioned to provide family services
because it is already a family destination, and it has an unused second floor that was designed
as expansion space. The staff culture emphasizes customer service and sees the Library as a
place for families. Staff is also interested in defining new ways for the Library to serve its
audience, even when those strategies may be unexpected or even challenging to existing
library functions.
• The California State Library: There is support from the California State Library to pursue new
opportunities to position libraries as community destinations and resources, and to provide
robust services to families with young children. Amuseum-style experiencetargetingfamilies
would support their state-wide goal of Early Learning with Families (ELF).
24 GYROSCOPEINC
P-98
Rancho KIDS Feasibility Study
RECOMMENDATIONS
• Target Audience: Rancho KIDS should be designed to appeal to families with children up to
age 7. The target audience is likely to be pre-school with some children under age 3, and
the majority aged 3-5.
• Be visible from the Mall: The VG Kidz Club audience represents an untapped potential
audience for Rancho KIDS. Survey results indicate that this group is largely unaware of
the Library at the Cultural Center. A highly visible museum-style experience would build
audience not just for Rancho KIDS but also for the Library and Theater.
• Charge Admissions: Based on the Library's experience with current programs, and feedback
from the target audience through focus groups, Rancho KIDS can and should charge
admissions. Children's museums of a similar size, in similarly sized communities, charge
admission and sell memberships.
• Provide separate entrancing and space for Rancho KIDS: patrons want Rancho KIDS to be an
active, engaged experience. Many library users do not visit with children and hope to have a
quiet visit that allows them to focus on books and reading. Keeping Rancho KIDS physically
separate from the Library will limit the noise and activity level of a museum-style experience
to the second floor.
Operate a typical museum schedule: Museum visitation is somewhat different from library
visitation. The busiest days of the year for museums are during school closings and weekends,
which often correspond with library closures. In addition, the pattern of use for a museum
is different from that of a library with the youngest children visiting heavily in the mornings,
a time that the Biane Library is typically slow.
Create amuseum-style experience that is broadly integrated with the Library: Because the
community does not strongly differentiate between children's museums and science centers,
and is equally interested in art and science as topics of inquiry, Rancho KIDS can embrace
the same breadth and openness to visitor interests that the Library already achieves. Rather
than building a replica of a children's museum that might exist as astand-alone attraction in
another city, Rancho KIDS should take advantage of being blended with the Library. At the
same time, this will position Rancho KIDS as a new direction in the field.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 25
P-99
SURVEYS
P-100
RANCHO CUCAMONGA
Feasibility Study for Rancho KIDS
at the Paul A. Biane Library, Rancho Cucamonga
Phase I
Survey Summaries
GYROSCOPEINC
June 2009
Rancho Cucamonga
RANCHO KIDS LIBRARY SURVEY
Survey: RANCHO KIDS LIBRARY SURVEY
Survey Status
Status: Closed
Deploy Date: 03/13/2009
Closed Date: 04/05/2009
i. Where do you live?
Report: Default Report
Respondent Statistics Points Summary:
Total Responses: 48 No Points Questions used In this
Completes: 48 survey.
Partials: 0
View Questions: 1 to 5 ~
Upland:
Ontario:
Fontana:
Rancho Cucamonga:
If other, please specify
Total Responded to this question
Total who skipped this question
Total
Responses
2
3
2
29
13
49
-1
48
Percent
4.08%
6.12%
4.08%
59.18%
26.53%
102.08%
-2.08°h
100%
here d0 you livo? 2 C~ Upland 2 C~ Fontana 29 ~ Rancho Cucamonga 13 ~ H other. please spacil ,
3 ®Ontarlo
--- _
Statlallce 3a --- __
_.---... ----
a
2`
3 Median 29
2 Min ~' ~
29 Max ~, IF
'
u ,
,~
~:
~.
-
1G ;
t _ r~,
it
l~
l
r
~ 2 '
~ Upland ~ Fontana R.r ~., _.,.. ~~ _:~~~a ~ -. ~ ,._. ,,~:.d,
P-101
26 GYROSCOPEINC
P-102
Rancho KIDS Feasibility Study
2. What is your zip code?
faN:
Responses Percent
91730: 16 32.65%
91739: 5 10.2%
91737: 3 6.12%
91786: 1 2.04%
91784: 1 2.04%
If other, please spedfy : - 23 46.94%
To[al Responded to this question: 49 102.08%
Total who skipped this question: -1 -2.08%
Total: 48 100%
24
SWlalics 23
4 Modian 22
1 Mln 21
23 Max ~
19
1B
17
16
14
13
12
11
10
9
8
7
6
5
3
2
r
Other Responses
1 91701
2 91701
3 91701
4 91701
5 91701
6 91708
7 92336
8 91750
9 91701
10 91763
11 91101
12 91711
13 91701
14 91750
15 92407
16 92509
17 91701
18 92336
19 91711
20 92336
21 91762
22 92555
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 27
91730 91739 91737 91786 91784 11 oMer, please specify
Rancho Cucamonga
3. What is your gender?
Male:
Female: -
Total Responded to this question:
Total who skipped this question:
Total:
9hlktlcs 40
24.5 Median ~
9 Min ~
40 Max ~
30
28
26
24
22
20
18
16
14
12
10
8
6
4
2
0
your gender?
Male
4. How old are you?
Responses Percent
9 18.37
40 81.63°
49 102.08%
-1 -2.08°h
48 100°h
Female
Responses Percent
Under 13: 0 0%
13-16: 2 4.08
i7-19: 2 4.08%
20-29: 9 18.37%
30-40: 17 34.69%
40 and above: 19 38.78%
Total Responded to this question: 49 102.08%
Total who skipped this question: -1 -2.08°h
Total: 48 100%
20
E1alNtks 19
5.5 Median 18
0 Min 17
19 Max 18
15
14
13
12
11
10
9
8
7
8
5
4
3
2
r~
P-103
28 G Y R O S C O P E I N C
Under 13 73-16 17-14 20-29 30-00 40 and above
P-104
Rancho KIDS Feasibility Study
5. How many tot al children und er age 10 are in your houcehoid7
Responses Percent
0: 27 55.1%
1: 13 26.53%
2: 9 18.37%
3: 0 0%
4: 0 0%
More than 4: 0 0%
Total Responded to this question: 49 102.08%
Total who skipped this question: -1 -2.08°h
Total: 48 100°Yo
28
stml~u~.
4 5 Mrdlan ~
0 Min 2q
27 Max ~
20
18
16
14
12
10
8
6
4
2
0
0 1
3 4 Mae than 4
6. What do you most often do with your children for family leisure time)
Go to the Park:
Go to a Museum:
Go to a Sports Event:
Go shopping:
If other, please specify
Total Responded to this question:
Total who skipped this question:
Totai:
21
Stallstlcs
5 Median 19
4 Mln 18
20 Max 17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
ow many total children under age 10 ate in your household % 27 l~ 0 9 l~ 2 0 ~ 4
t3~i 0~3 G~MOreman4]
Responses
16
4
5
4
20
49
-1
46
Percent
32.65%
8.16%
10.2
8.16%
40.82%
102.08%
-2.08%
100°/
29
Go kr Ihw Park Go to a Aluseum Go to a Spnns Ever) C~a slx,ppiny II o9iei pheaw speeafy
Rancho Cucamonga
6. What do you most often do with your children for family leisure time?
Responses
1 Go to the library 3- 4 times monthly w/ teen daughter, I also take my neighbors 7 yr old
twins.
2 Go to library go grocery shopping.
3 Don't have children, would like to see the city do something for child-free residents. Not
everyone belongs to a "conventional" family.
4 Go out for bike rides and skating.
5 Take trips; visiting a different state each time.
6 We go to the park a lot and every now and then go to the Rancho Library once finished
with our books. We've found that studying at Rancho Library can help us concentrate bet-
ter. In leisure time, my siblings play console and PC games along with going outside and
playing with others around our neighborhood.
7 Most family leisure time is spent at home. We are away from our home so much of the time,
we actually enjoy just being home with unstructured time. Other leisure time includes mov-
ies, eating out, shopping, playing sports.
8 We walk and bike on the Pacific Electric Trail often.
9 N/A
10 Spend time at home, cooking ,watching movies, playing games.
11 Don't have children.
72 No children.
13 Play with a variety of toys, reading.
14 N/A
15 No children.
16 To the library.
17 N/A
18 Variety of activities: art classes, movies, skateboard park, cooking classes.
19 71 yr old child at home. Most time is spent doing errands including shopping (which is not
popular -why do I have to go). Most leisure time is spent at home playing video games
together, computer games, and watching movies. So we try to do periodic (maybe every 2
months) something "bigger" to make up for not "doing something frequently" or being
dragged shopping. Disneyland is always a big hit, a special event at a museum (dinosaur,
bubbles), beach, pottery painting place, Dave busters/john's incredible pizza -all have an
"immersive" quality -separate world. Although cost to travel, available time, available
grown up energy all effect activity as well. We try to do something that -she can bring
friends to, be loud, run around, play -and if it is balanced with learning ... even better!
P-105
30 GYROSCOPEINC
P-106
Rancho KIDS Feasibility Study
7. What is the orimarv reason you use the Paul Biane Library)
Responses Percent
Homework Cen[er: 0 0%
Children's and Family Programs: 6 12.24%
Research: 4 8.16%
Computers: 0 0%
Check-out Books: 33 67.35%
If other, please specify 6 12.24
Total Responded to this question: 49 102.08%
Total who skipped this question: -1 -2.06%
Total: 48 100%
34
Sbtkt{cs 32
5 Median ~
28
0 Msr 26
33 Max 24
20
12
10
6
s
z
0
is the pnmary reason you use u F 0 t~ Homework Center 0 ~ Computers
Brane i_ibrary? 6 ®Chrldren's and Family Programs 33 ! Ctwr..k-au: Books
4 ~ Research _ 6 ~ It other, please specA
r`~ ~Fe
d S,
~do° t~4aF
b9
~i-
r'~'
G
~:~ ~ ~
~~ - ~5
~e
G.LP ~~ Q
ro
8. How often do you yo to the Paul Biane Library?
Once a year:
Approximately every three months:
Every Month:
Every Week:
Never:
Total Responded to this question:
Total who skipped this question:
Total:
Btatiatks 30
2 Median ye
0 Min ~
30 Max
' 24
22
IE
14
12
IC
e
6
a
2
c
Reaponses Percent
1 2.04%
2 4.08°
16 32.65%
30 61.22%
0 0°/
49 102.08%
-1 -2.08%
48 100%
31
Once a year Approxirnately every Ihree mnn4n Evary Month Every Week Never
Rancho Cucamonga
9. What is the coolest thing you have never seen at a Library? Tell us Your Ideas here!
Responses Percent
Responses: 49 100%
Total Responded [o [his question: 49 102.08%
Total who skipped this question: -1 -2.08%
Tota I: 48 100%
Graph/Chart function not relevant for this question type.
9. What is the coolest thing you have NEVER seen at a Library? Tell us Your Ideas here!
Responses
1 Puppet Shows, Craft times for the kids & parents- where they actually get to spend about 20
minutes creating something to take home... Not just for toddlers, but even up into primary
grade levels. Teen seen- classes for kids & parents to take together : - a knitting club, - a book
club parents & kids could attend TOGETHER - a volunteer club, for teens & parents to do to-
gether amour & teen club - once a month club for moms w/older teen agers ages 16 and above?
A Mom & kid club for SENIOR CITIZENS raising kids A Seniors Citizens Club.
2 We saw a musician at the Archibald Library. I liked children's responses.
3 The computer classes and Teen theater.
4 Children's museum in Las Vegas.
5 Library should have a greater selection of teen books. Small cafe-type section for students who
spend a few hrs in the library. Also, on the site tutors.
6 Science Experiment Displays.
7 On-site personal tutoring.
8 Skits, plays, and various fun activities as well as important learning opportunities for the entire
family.
9 Music listening booth or headphone stations.
10 Interactive museum.
11 Ontario's library has a Peet's Coffeehouse attached.
12 Science experiments such as the exploding volcano.
13 Artifacts, interactive science stations, photos of well famous authors, mannequins dressed like
famous characters (harry potter, fancy nancy, etc., fun structures to read/sit on to read.)
14 This question is confusing.
15 I'm sorry I don't have time to do this. I'm in a rush right now.
16 Area for babies and toddlers.
17 I would like to see more library programs for special needs kids.
18 I like picture 11 B below where it looks like children have the opportunity to build large struc-
tures out of wood, much like "Giant Tinkertoys".
19 Interactive games or reading booths. It would be fun to have some type of computer or booth
that the kids could read along with, something similar to the book cassette packs that used to
check out.
20 Idk.
21 - Manta Ray petting zoo; tidepools -Sand Castle competition -glassblowing -domino competi-
tion -chocolate fountain.
22 A demolition derby.
P-107
32 GYROSCOPEI NC
P-108
Rancho KIDS Feasibility Study
23
24
25
Z6
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
A water fountain.
Programs for families.
Star Wars day.
Creating puppet shows on a weekly or monthly basis can be explored hands on painting with/
without adult participation for child(ren) again can happen on a weekly or monthly basis chil-
dren -to-children sharing their favorite book, toy etc.. (a storytime/a sharing time) can be held
once a month; gives ashy/any child an opportunity to read and/or share a toy, a hobby etc. to
other children.
Star Wars Day!
Water fountains, scanner, fax, and earphones.
A floor piano A heart you can walk through. A light and music wall A room to record a music
CD.
More interactive, hands on, Sensory Center for little ones.
I have never seen a library that has a room dedicated solely to Art (fully stocked with supplies
and on-going classes exposing families to different styles and techniques of art forms.)
Interactive literary themed events and installations.
The coolest event I have ever seen at the library was the "birds of prey" presentation that
featured a hawk, owl, falcon, and vulture. I would like to see some more educational events or
presentations for parents on topics such as how music the effects children's lives or the effects
of television on children.
A playground, interactive learning exhibits.
All the amazing events. I love how the library always has the most current books available.
Art. There is never enough art. Or perhaps a coffee bar.. That would be interesting.
I've seen lots of cool things that aren't at libraries.
?
Museum.
Museum.
Place to create artwork on a walk-up basis.
Inside fountain.
Animals.
Bugs.
Storytelling and computer classes. Would like to see a computer class workshop for kids.
Cultural Arts Nights.
Star Wars Day.
Never seen - a place for the "don'ts".aloud room :) -everyone is trying to being quiet, so a
place to be loud (music playing or play with musical instruments). A place to move and jump
around -everyone is saying doh't run, stop jumping off the furniture (a play to jump, climb,
swing). Place for the toddler age to experiment and explore -everyone says don't throw book,
don't put in mouth, stop banging on the keyboard, go back to mom or where is your mom?
Messy things -libraries don't want anything messy (paint, glitter, clay, crumbs, food, water.)
Freedom - (can't think of a better word) - unstructured time, unstructured activities (all library
activities are for a set time, limited people, limited supplies, set activities) free days/times? Free
performing arts kids classes (balloon twisting, face painting, pottery, set design, photography,
music, filming -make a movie)?
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.966.0111 I gyroscopeinc.<om 33
P-109
Rancho Cucamonga
10. Mow often do you attend a theatrical performance at the Cultural Center?
Responaes Percent
Once a year - - 22 44.9%
Approximately every three months: 8 16.33%
Every Month: 1 2,04"
Every Week: 2 4.08%
Never: 16 32.65
Total Responded to this question: 49 102.OSoh
Total who skipped this question: -1 -2.08%
Total: 48 100%
23
Statisl{cs ~
8 Median 21
1 Mr ~
22 Max ~ 19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
3
2
t
0
__ _- __ -
v often do you attend a tF~;,tr~~ :ei 22 m Once a year 2 C~ Every Week'
lormance at LhQ Cultural C~ ut~ 8 (~ Approximatey every three months 16 <• Nawr
1 C11 Evart' Month
Oroce a year Approximately every three months Evnry Month Every Week NAVer
34 GYROSCOPEINC
P-110
Rancho KIDS Feasibility Study
~, 11. If the Library at the Cultural Center was adding a new family attraction, which one would you be most likely
to visit?
Responses Percent
Interactive Science Gallery: 19 38.78
Hands-On Children's Museum: 17 34.69%
Tot Spot (Early Childhood Space): 2 4.08%
Natural History Place: 7 14.29%
If other, please specify 4 8.16%
Total Responded to this question: 49 102.08%
Total who skipped this question: -1 -2.08%
ToW I: 48 100%
- 20
Slatislics 19
7 Median 18
2 Mln t7
16
19 Max t5
14
13
12
11
10
9
8
7
6
5
4
3
2
1
n
L 1. If the Library at the Cultural Center was adding a new family attraction, which one would you be
most likely to visit?
Responses
1. Science Gallery that showcases some of the wonderful places we have in 5. Calif. like Jet Propulsion
Labs, and maybe we could get speakers to come quarterly - to interest kids of all ages in SCIENCE!
2. Something for adults (that intelligent children could enjoy too). How about an art museum?
3. I like the idea and sound of "hands on" -the word "museum" does not sound as fun. Science
sounds exciting, but maybe limiting.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 35
Interactive Silence Hands-pn Children's Tot Spot (Early i Nslural History Place H other, pbase spedly
Gallery Museum CWldhood Space)
Rancho Cucamonga
12. Of the four photos above, which one most represents a learning environment you would want to visit at the
Library]
Responses Percent
/+: 3 6.12
B: 13 26.53%
C: 11 22.45%
D: 15 30.61%
None of [he Above: 7 14.29°
Total Responded to Mis question: 49 102.08%
Total who skipped this question: -1 -2.08°h
Total: 48 100%
----------- --
Of the four phplps above. which one most represents a learning
~ f~ A
15 t~ D ,,
envronment you would want to visit at the Library 13 ®B ~ ~ None of the Above I
Slaristlcs _.._ _ __
15
11 Median
3 Min i_ 15
a
15 Max i-°
I~
11
1- 11
u
7 r
1 ~
~ i
A Ci C L~ Vnr~ nr Ihr 4!ervr
® 13. How ofte n do y ou yo to Victoria G ardens?
Respo nses Percent
Once a year: 1 2.04%
Approximately every three months: 6 12.24%
Every Mon[h: 9 18.37%
Every Week: 29 59.18%
Every Day: 4 8.16°/a
Total Responded to this question: 49 102.08°h
Total who skipped this question: -1 -2.06°h
Total: 48 100%
30
Sfriktks
28
6 Malian
1 MF ~
29 Max 2+
22
20
18
16
14
12
10
8
6
4
2
iw niten do you ga !0 7 f~ Onos a year - 9 Q1 Every Month a ~ Every Day
Gana Gardens 6 ~ Approximatey every three months 29 ~ Every Weel.
P-111
Once a year Approximately every three rrwn!hs Every Month Every Week Every Day
P-112
Rancho KIDS Feasibility Study
14. Have you ever visited an interactive Children's MuseumT If yes, please tall us which one in the box below.
Reaponses Percent
No: 14 28.57%
ves: 35 71.43
Which One? : 3D 61.22%
Total Responded to this question: 49 102.08°h
Total who skipped this question: -1 -2.08%
Total: 48 100%
36
8htlitlq ~
24.5 Mstlgn ~
14 MM
35 Max ~
28
24
22
20
18
16
14
1Z
10
B
8
4
Z
0
Reaponses Percent
10 Mlles-. 19 38.76%
20 Mlles: 9 18.37%
30 Miles: 11 22.45%
40 Mlles: 4 8.16%
More than 40 Miles - 6 12.24%
Total Responded to this question: 49 102.08%
Total who skipped this question: -1 -2.08°
Total: 48 100%
H ow tar are you willing In drive to visit an 19 ~ 10 MNea 1~ C~ 30 Miles 6 (~ More Ulan 40 Miles
i nterec6ve chtldren's museum? 9 ~ 20 Mflas 4 l~ 40 Miles
Statlstks
19
9 Median 16
4 Mir ~?
19 Ma. ~6
~S
14
13
12
11
~G
o
~~
"d
8
7
6
5
A
3
2
1
~,
R
10 hfiiF~; !i 'J de, 30 Miles 40 Mde. `.1 ~ ..
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 37
Nc Yas
Rancho Cucamonga
~~ 16. Would you like to participate in future surveys regarding new children's and family programs at the
Library?
Responses Percent
Yes: 33 67.35%
No: 16 32.65%
Total Responded to this question: 49 102.08%
Total who skipped this question: -1 -2.08%
Total: 48 1009'0
34
Htstlatice
32
24.5 Adedian ~
16 blir
33 Adax ~
26
24
22
20
18
16
14
12
10
8
6
4
2
0
17. If you answered yes above, please enter your email address in the box below. We will not share your email
address with any other group.
Responses Percent
Email Address: 35 100%
Total Responded to this question: 35 72.92%
Total who skipped this question: 13 27.08%
Total: 48 100%
Graph/Chart function not relevant for this question type.
P-113
38 G Y R O S C O P E I N C
Yes No
P-114
Rancho KIDS Feasibility Study
VG KIDZ CLUB ON-LINE SURUEY
Survey Status
Status: Closed
Deploy Date: 03/13/2009
Closed Date: 03/31/2009
1. Where do you live?
Report: Default Report
Respondent Statistics Points Summary:
Convert to PDF
Total Responses: 156 No Points Questions used in this Email PDF
Completes: 156 survey. Exoort to Excel
Partials: 0
i
View Questions: 1 to 5 +
Upland:
Ontario:
Fontana:
Rancho Cucamonga:
If other, please specify
Total Responded to this question:
Total who skipped this question:
Total:
~ Statialka 78
-- 75
26 Median 72
8 Min 69
79 Max ~
63
64
57
54
51
48
45
42
39
36
33
30
27
24
21
18
15
12
9
fi
3
0
~' i
Responses
8
8
26
79
35
156
0
156
Percent
5.13%
5.13%
16.67%
50.64%
22.44%
100°h
0%
100%
Where do yor; 8 (~ Upland 26 Q) Fontana 79 ~ Rancho Cucamonga 35 ~ If other, please si
Ilve? e ~ Ontario ~~~r
~4[ _ 79
26
i
Upland Ontario Fontana Rancho Cucantincta o7wr Y , r ti~~H~ d,
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 39
Rancho Cucamonga
,~ 2. What is your zip code?
Responses Percent
91730: 28 17.95%
91739: 29 18.59%
91737: 9 5.77%
91766: 4 2.56%
91784: 4 2.56
If other, please specify : 62 52.56%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100%
8gtilgics 80
18.5 Median 76
4 Min T2
82 Max ~
64
60
56
52
49
44
40
36
32
28
24
20
16
72
8
4
0
1. Uihel Rt,ti~irln~e
1 92336
2 91701
3 92879
4 92335
5 92394
6 91701
7 92336
8 91701
9 91701
10 92552
11 91767
12 92336
13 92553
14 91762
15 91763
16 92336
17 91701
18 92336
19 92503
20 92336
21 92223
22 92336 43 91761
23 92336 44 91701
24 92335 45 92335
25 91701 46 92324
26 92407 47 92336
27 91701 48 92336
28 92804 49 92377
29 91723 50 92345
30 91763 51 91701
31 92395 52 92509
32 91701 53 91701
33 92404 54 92335
34 91701 55 91701
35 91764 56 92336
36 92324 57 92507
37 91764 58 92336
38 92336 59 92346
39 91701 60 91761
40 92509 61 92335
41 92410 62 91701
42 92336 63 91762
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
91702
92336
91710
92394
92373
91701
92336
92337
91709
92335
92336
92335
92336
91701
91761
92345
91762
91750
92505
P-115
40 G Y R O S C O P E I N C
91730 91779 91737 91786 91784 I1 oth~u, please specify
P-116
Rancho KIDS Feasibility Study
''~; 3. What is your gender?
Male:
Female:
Total Responded to this question:
Total who skipped this question:
Total:
~ 9lallstics 144
7B Median 1 ~
132
9 Min 126
147 Max 120
114
108
102
96
90
84
78
72
86
80
54
48
42
36
30
24
18
12
8
0
4. Mow old are you?
Responses Percent
9 5.77%
147 94.23
156 100%
0 0%
156 100%
Responses Percent
Under 13: 5 3.21
13-16: 1 0.64%
17-19: 0 0%
20-29: 31 19.87
30-aa: 91 58.33
40 and above: 28 17.95%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0
Total: 156 100%
92
SWlslks ~
16.5 Median ~
0 Min ~
91 Max 78
72
88
64
60
56
52
48
44
40
36
az
28
24
20
16
12
8
4
0
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 41
Male Fartale
Under 13 13-16 77-19 20.29 30.40 40 anA above
Rancho Cucamonga
5. How many total children under age 10 are in your household?
Responses Percent
0: 3 1.92%
1 72 46.15%
2: 60 38.46%
3: 17 10.9%
4: 4 2.56%
Mare than 4: 0 0°/a
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100%
Stadstks ~
_. f
10.5 Median f
0 Min f
72 Max f
6. What do you most
Responses Percent
Go to the Park: 77 49.36%
Go to a Museum: 6 3.85%
Go to a Sports Event: 4 2.56%
Go shopping: 34 21.79%
If other, please specify : 35 22.44%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100Wo
78
swlsuu 7s
34 Median 72
4 Mln fib
77 Max 63
fi0
57
54
51
48
AS
42
39
36
13
30
27
24
21
18
15
12
9
6
3
n
du you most often da with your ctiil~.at.,
l
il
i
ti
s 77 f~ C>o to the Park
6 i® Go to a Museum 34 ~
35 ~ Gn shopplnp 1l
M other
please
m
t'
e
sure
me
- -- 4 t~ Go to a Sports Even t ,
P-117
0 1 2 3 4 Mae then 4
Gn In thv Park Go to a Museum Go top $pons Evenl Go sfrnpplnp II other, plxasN slx+rjfy
Rancho KIDS Feasibility Study
6. What do you mast often do with your children for family leisure time?
Responses
1 We take our son to a park, grab some ice cream, take him to the beach and also take him to Victoria
Gardens at least 4 times a week.
2 I am a grandmother and like to go to community events for children and also the book store for
story time and library.
3 Kids love riding bikes outside and i always have them in sporting events through the city.
4 We do all of the above but I would say the park is the most common.
S We've gone all over the place, from the Aquarium of the Pacific to movies at VG. On a warm night
we'll walk from home to Cold Stone Creamery for a cup of ice cream and let the kids play in the
playground adjacent to the parking structure.
6 A variety of activities, VG Kidz, bowling, park, movies, parties, shopping, etc.
7 Watch a movie, read.
8 Go to the movies or library.
9 Home school.
10 We go to my sport soft ball.
11 We play at home a lot. Its expensive to go out and do a lot more.
12 Visit relatives, they play with other kids.
13 Go to the beach, go to the park, take a walk, play in the backyard with their water table.
14 We go to Victoria gardens to play; shopping; lunch; dinner; show; and my friend; every week; i love
Victoria gardens; thank you Jennie Bergman.
16 Library and bookstore.
16 There isn't any one thing we do most often. I try to expose my child to any experience that my be
beneficial to his growth and development.
17 Go to community events, park, drive-in.
18 Mom's groups -various activities.
19 My son and I walk every morning at the Rubidoux mountain, once a month I take him to special
event like fairs, circus, etc... and also once a month we go to places we he can develop the love of
art museums, classic music concerts, etc.
20 Mommy and Me groups, Playschool classes, library story-time, Pee Wee sports, bible study, church.
21 Theater events/Like Lewis Playhouse in Rancho Cucamonga & at Citizens Bank Arena in Ontario.
22 Anywhere where our daughter can interact with other children in a family/kid friendly environ-
ment. Park.
23 Disneyland, The park, L.A. Zoo, stroll the mall, etc.
24 It would be great if the city of Rancho Cucamonga offered its community a learning and enriched
environment in the form of a museum. The libraries are great for children, but in order to expose
our children to hands on learning we should expose them to as much art and culture, and a museum
with different exhibits would be a great environment for all children.
25 We go to victoria gardens very often and we are registered in the family story time at the library.
26 Go to victoria Gardens and ride the train.
27 Home stuff... games, bike riding, swimming.
P-118
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyros<opeinc.com 43
Rancho Cucamonga
28 All of the above. We like to do all kinds of things. Mostly the kids like to explore whatever, have
hands on experiences and use their imaginations.
29 All of the above NOTE: My daughter is 11 but is still interested in the activities you have or will
have.
30 We spend a lot of time at the museums (the science center and the museum of natural history) as
well as Disneyland, Legoland. John's Incredible pizza, Chuck E. Cheese and parks.
31 We live less than 1 mile from Vic Gardens, so we walk there in the evening and the weekend.
32 Go to Disneyland.
33 Go to Chuckle Cheese.
34 Work on the garden, get wet, play with mud, ride bikes, walk, etc.
35 We tend to do a lot of the hands-on museum type such as the Children's museum in La Habra; Kids
Science center in Pasadena as well as going to the park.
7. Whst is the primary reason you visit Victoria Gardena?
so
Shtistlcs s7
30 Median yt
5 Min 51
59 Max 48
45
42
39
36
33
30
27
24
21
18
15
12
9
6
3
0
Responses Percent
Hang out: - 52 33.33%
Shopping: 59 37.62%
Restaurant: SO 6.41%
Theater: 5 3.21%
Library: 30 19.23%
Total Responded to this question: 156 100Wo
Total who skipped this question: 0 0%
Total: 156 100%
what is the primary reason you visit Victoria
Garclens~
52 ®Hangout 10 QI Restaurer! 30 ~ Library`
59 ® Shopping 5 ~ Theater
P-119
44 G Y R O S C O P E I N C
Hang out Shopping Restaurant Theater Library
P-120
Rancho KIDS Feasibility Study
~~` 6. Why did you sign up for the Victoria Garden's Kidz Club?
Responses Percent
Quality family time: 37 23.72%
Sounds like fun: 91 58.33%
Kids will learn something: 9 5,77%
Discounts: 13 8.33%
Meet other kids: 6 3.85%
Total Responded to this question: 156 100%
Total who skipped this question: 0 OMo
Total: 156 100°h
Why did you sign up
for the 4iclorfa Garden's 37 I~ Quality tari,lly time _.
13 ~ Discounts
Kidz CIub2 91 ~ Sounds Ilke lun 6 ~ Meet other kids
9 f~ Kids will le®m s ometlunp
4,_ ---- -. _._- _.. - ~---- -----____
- ._...__..-..
Sbllftlct
_ 8A
13 Median ~
6 Mm ~
Tf
91 Max
E°
6=
FP
S
4
~~
32
2B
24
20
16
12
8
a
(,
Oual:y f.~n=i'.y nee n u -,;'ik~ L Kids will learn sanething U"rn ~ ~.. ":1~~r I~w. k _.
9. How often do you qo to Victoria Gardena?
'r~
Responses Percent
Once a year: 1 0.64%
Approximately every three months: 13 8.33%
Every Month: 73 46.79%
Every Week: 64 41.03%
Every Day: 5 3.21%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100°/
8blktlcs 72
13 Median 69
66
1 Mn 63
73 Max ~
57
54
51
4B
45
42
39
36
33
30
27
24
21
18
15
12
4
6
3
0
Orr a year gpprurinwtely every three nwri hs. Every Mo~•'.I~ Emory 1Nee1. Eery Day
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com
45
Rancho Cucamonga
. -.
10. How often do you go to the Cultural Centert
Responses Percent
Once a year: 22 14.1%
Approximately every three months: 39 25%
Every Month: 24 15.38%
Every Week: 13 8.33%
Never. 58 37.18
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100°
8lslladcs 57
24 Median ~
13 Min 51
58 Max ~
45
42
39
36
21
16
15
12
9
8
3
0
11. How often do you go to the Paul Biane Libraryi
Responses Percent
Once a year: 10 6.41%
Approximately every three months: 22 14.1°/a
Every Month: 46 29.49%
Every Week: 37 23,72°/
Never: 41 26.28%
Total Responded to [his question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100%
How oaten do you go to the 10 f~ Oncea year 46 l~ Every Month 41 ~ Nev
Paul Biane library? 22 tlt>!s•U Approximately every three months 37 C~ Every Weak
SWlstles ~ 46 -----_.._ - -- -----._...---. _ _.__..._---. - _...
44 I,
37 Median 42
10 Min 40
46 Maz 38
36
34
32
30
2°
2c
2~
22 ii
2-
~p
i.
t=
~~
N ~ ~: ',;.
P-121
Onrn a year Appmxfmately every thrrw nnn!hs Every Month Every Week Never
Once a year Approximately every three nanlhs Every Month Every Week Never
Rancho KIDS Feasibility Study
12. What is the coolest thing you have never seen at a Library? Tell us Your Ideas here!
Responses Percent
Responses: 156 100%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100%
Graph/Chart function not relevant for this question type.
12. What is the coolest thing you have NEVER seen at a Library? Tell us Your Ideas here!
Responses
1 Play area for kids, talent show for kids.
2 Interactive Science or History sessions.
3 Fish tank.
4 We saw a really cool show put on by a magician. I like all the events there always putting on.
5 NEVER??
6 I love the library right now, i have never gone and wished they had something else, it is very kid
friendly and my kids love it there.
7 An activity center for young kids who can't be quiet.
8 Cultural events are very interesting. Story-time is great.
9 Avery large aquarium. The multi million $ library in Cerritos is where I saw this. They also have a
great kids area. Also, as you are leaving there is a flat screen that plays "So long far well" from
the Sound of Music. I remember there would be a large crowd forming at the entrance to this
library on the weekends.
10 An atrium with plants soaring high, a planetarium, a kids' garden like the one at the Huntington
library.
11 The children's area.
12 The children's area.
13 No response.
14 Place for toddlers to hang out while adults and older siblings browse the library.
15 I'm unsure.
16 Events.
17 Media center.
18 More children's groups (1 yr. -Syr) like more play groups, learning groups (example: 30min each
session) where they teach colors, numbers, letters etc..... They already have the story time which
is great!
19 Computers with video games and devices like a ds or gameboy.
20 Star Wars event.
21 Have not been to the library yet.
22 I don't know.
23 N/A
24 Rotating exhibits like in museums or book signings.
25 Live animal exhibitions.
26 The children's activities - I wish there were more for the 2 year olds.
27 I've never been there. Plan to though in the future.
28 N/A
P-122
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 47
Rancho Cucamonga
29 I like the children's story-time theater.
30 I love the summer shows and reading programs put on by the Upland and Fontana libraries. We
dropped out of the Rancho Summer Reading program because it was so poorly developed and the
shows were so difficult to find and attend. Also, despite having registered and attending the kick off
festival, I have no idea what the VG Kidz Club is. (And why do we insist on spelling words wrong when
it comes to programs for kids -they should be learning proper spelling).
31 Haven't been -just realized it's there -will go soon!
32 I love their story times, but i wish you didn't have to sign up for it... sometimes it would be nice to just
stop by for story time (my work schedule changes and i am not always available when they have story
time).
33 Hands on learning activities.
34 InteraRive Books that read to you. Touch Screen computers.
35 A house. '
36 Books with tapes.
37 Don't know.
38 I love the way the kid area looks.
39 A separate area for toddlers and young children where they don't have to be quiet.
40 Unsure.
41 Story time where the readers dress up as the characters and free story time without having to be signed
up in a program. What happened to just reading to kids?
42 Puppet shows and theater story time.
43 Story-time for the children with lots of interaction. Library function with different activities.
44 Physical learning. It's usually verbal. We enjoy the bouncing babies story-time and would like to have
more to do like that.
45 Story time puppets.
46 Video storytelling-where kids can sit and watch a video of someone reading them a book.
47 A closed room for children that they can color or have an hands on craft like playing with clay.
48 A Wii sports game.
49 More activities for toddlers on the weekends.
50 Jazz concert for black history month.
51 Have only gone to have reading time.
52 Having fun activities with interaction of other children... music, fun, dancing while still learning.
53 Snack & coffee house, crafty workshops for young kids.
54 The Chinese dragon hanging from the ceiling.
55 Haven't been to a library in ages but I would say something that kids can learn hands on and not just
have to sit down and read a book. Lots of visuals and things to explore.
56 Toddler gym play/read activity area. Live animals and insects to see.
57 Historical exhibits would be cool, Author of the month might be a fun thing. Scavenger hunt for kids
58 Astronomy like the one in Ontario at the moment, i haven't seen this in Paul Biane Library.
59 Story time for toddler is good, but very short, only 20 or 30 min. In other libraries is 1 hr of activities for
kids.
60 I'm not sure.
61 Hands-on activities for the children, for example, a dress up room where kids can dress up like their
favorite characters in the books they read.
P-123
4R GYROSCOPEI NC
P-124
Rancho KIDS Feasibility Study
62 An expression wall where people can write down their feelings, desires, leitmotivs, goals... what they are
happy about.
63 My children and I attend the black history exhibit, and my 5 yea old really had a lot of fun. However, my 13
year old, did not think you have enough things for his age group.
64 N/A
65 A hang out lounge for adults to chat and drink juice/coffee/tea.
66 The books.
67 We don't really hang out in the kids area very much because my 2 yr old gets tired of having to whisper. I
don't know if there would be a way to making the little kids area a separate room orjust do something so
that they don't have to be SUPER quiet all the time. I want my daughter to be excited about books. And,
it's hard for her to get excited about them at the library when she has to be quiet. She likes to "read" to
stuffed animals or to me or even just ask questions when I read to her. Another suggestion would be some
sort of Mommy/Daddy and Me reading area. It would be nice if there were an area that had a comfortable
spot for parents to read with their kids. The sitting area in the kids section isn't very appealing for adults.
68 You had a wonderful children's puppet show that my son loved!
69 How about an open house for parents to help get their children interested in all the great things that the
library has to offer.
70 I don't know.
71 Family story-times on Saturday!!! I really love the bouncing babies story-time too.
72 We enjoyed the pajama story time!
73 A room with coffee and snacks (similar to Borders, etc.)
74 No response.
75 cozy library.
76 The star wars day... my oldest son loved it!!! I love the family Saturdays it just seems like I can never find
what is happening and times for the events. I just happened to walk through the library the day the star
wars was happening.
77 The building.
78 An area that will provide more quiet activities like puzzles, an art table, books on CD table with headsets
and players.
79 Touchable activities.
80 Puppet Show.
81 Have never been to the library.
82 I have three boys. I think it would be wonderful if we can get more fathers involved with the children. My
husband does great, but having more events would be great.
83 Nothing comes to mind at this time.
84 The Science Gallery or the Hands-On Children's Museum sound awesome! Either of those would be great
at a Library. Having Science time just like you have computer time would be fun and exciting while the
children learn. Thank you so much!
85 The library itself is something spectacular.
86 Can't think of anything.
87 A space designed for small children.
88 No response.
89 The children section is designed like a scene from a classic children's' book.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc<om 49
Rancho Cucamonga
90 Not sure.
91 When the library was first opened, you had characters dressed up & giving away autographs,
stickers & goodies which caught the attention of children.
92 Aquarium.
93 Dr. Seuss reading and interacting with the children. Early Childhood education for both the
children and the adults. I think Parents are looking for resources to help tell them what to do.
94 A story-time that is later in the evening for families, an event for children such as a book ex-
changewhere they bring one from home & trade it at a story-time & they all leave with a new
book.
95 We really only visit the library to check out books, but I would like to take my children to the
story time events held at the library.
96 The books.
97 Inefficiency when it comes to children and their story times.
98 Haven't visit the library.
99 The kids section.
100 Haven't visited one.
101 My son thinks the trolley should go to Bass Pro Shop. A children's museum would be awe-
some!
102 My baby loves story times.
103 No response.
104 ??
105 They have a great selection of books. My daughter enjoys the summer reading program.
106 The festival for Cinco de Mayo.
107 Playspotfortoddlersmaybeclosetoonlinecatalogsectionsokidscanplaywhileparentssearch
for items.
108 N/A
109 Interactive play area.
110 N/A
111 I would love to see more events and not just when it's a "holiday". There must be groups out
there that would talk with kids on conservation (Aquarium of Pacific?), "Discovery Center"
type events, authors, etc.
112 Arts and crafts area like they have in many children's museums. Your area is prime fora chil-
dren's museum and this should be either at Vicki G's (as we call Victoria Gardens) or
at the RC Central Park.
113 Books.
114 Children's Museum.
115 Summer Reading Rewards program for kids.
116 Cant say. We really only visit Ranchos library. The kids really like computer learning area and
the enrichment center.
117 ?
118 Not sure.
119 ?
120 The animal show.
P-125
50 G Y R O S C O P E I N C
Rancho KIDS Feasibility Study
121 I haven't been yet, but plan to go.
122 We have not been to any library events. We primarily go to check-out books, audio books and movies.
123 Computers and all the kids activities.
124 Unknown.
125 Animals.
126 Have only been for books.
127 The Theater.
128 I can't think of anything.
129 Entertainment, like a fun interactive play like Playhouse Disney show with puppets or people in costume,
maybe bringing a story from a library book to life!
130 N/A
131 The kids area where the children can sit on overstuffed cushions and read books.
132 Haven't been there yet.
133 N/A
134 Maybe more after school program for grade school focus about science and math fun things.
135 Like the story time idea -spots are hard to get though. Nice clean library.
136 -Amusement type of rides! -A place to eat and drink in between hanging out at the library. - a nap time area
of babiesftoddlers.
137 Don't know.
138 Wonderful programs, from kids to events, all well done and fun.
139 The Story-time room.
140 We have never gone in.
141 Dress up story time. Have theme parties to get in the spirit of the topic. Kids love dress up. Parents love to
take pictures.
142 Mock media room similar to those in children's museums.
143 Activities for toddlers, summer activities.
144 Weather center.
145 Very organized, very clean, too much help. And best of all, very equipped.
146 I wouldn't know if I've never seen it.
147 A hands on center for young kids.
148 Haven't seen anything that is so different, (coolest) than other libraries.
149 More visual 3-D displays that motivates children to learn more about that particular display. Example: A di-
orama of how planting and harvesting work. Children sees the diorama and hopefully would want to learn
more about it and check out books about such topic.
150 Can't think of anything.
151 I take my son to the library in Hesperia and I love the activities they have for him. I always though the librar-
ies was just to go get books.
152 No response.
153 Story time with actual theater drama.
154 Story time.
155 Read and feel -multi-sensory story-time.
156 Dr. Seuss events.
P-126
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 51
Rancho Cucamonga
13. If the Cultural Center at Victoria Gardens was adding a new family attraction, which one would you be most
likely to visit?
Responses Percent
Interactive Science Gallery: 18 11.54%
Hands-On Child ren's Museum: 99 63.46%
Tot Spot (Early Childhood Space): 19 12.18%
Natural History Place: 7 4.49%
If other, please specify 13 8.33%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100%
If the Cultural Center at Victoria Gardens waS adding a new 18 C~ Imaractlve Sden~ Gallery
famJy attraction. which one would you be most likely to visit? ~ ®Hands-On Children s Museum
/9 C~ Tot Spot (Eery Chikfhood Space)
7 C~ NaWral HisWry Place
13 ~ tl ollwr, please speaty
-- ---_
Stallstlcs ?00
cc -. __ _ -._.---------- - -- -- __._-------~-~----
18 Median -
7 Mln y~
94 Max p..
e!t
.
;`
7°,
~5 T,,
19
1G
5 i
El
in.e^ac6ve Science Hards~Or Children's To: Spa (Early Natural Hlsm~, Place Ii other please specify
Gallery Musewr Chddiie. x' St,:m:~~
13. If the Cultural Center at Victoria Gardens was adding a new family attraction, which one
would you be most likely to visit?
1 The Hands on Children Museum, Natural History Place and Interactive sound like great
ideas. Anything where they can learn with exhibits and interaction. A Tot Spot sounds great
but may be limiting.
2 I would like to see the Tot Spot and the Hands-On Children's Museum.
3 The Honolulu Children's Museum is one of the best we have ever visited. I would love to see
that as a model of our children's museum.
4 Small children are touchers not lookers!
5 I would like to pick all of them, they all sound good. I think something that could be offered
including all age groups from 0-tween is your best bet.
6 Don't know.
P-127
52 G Y R O S C O P E I N C
P-128
Rancho KIDS Feasibility Study
7 Any interactive/hands on learning is great.
8 A Big and Better park area with swings and slides for young kids older than preschoolers.
9 I think it should be something for all ages. Not just one particular age group.
10 I am open to any of the above mentioned attractions, except the Tot Spot and that is only
because I would like a place my child could enjoy for several years.
11 A hands-on children's museum with a focus on science and/or history would be beneficial.
12 Interactive Science Gallery and Tot Spot.
13 I took my daughter to the Children's museum in Chicago last year and she still talks about it.
She loved climbing and playing with their exhibits.
14. Of the four photos above, which one most represents a learning environment you would want to visit at the
Cultural Center?
Responses Percent
A: 8 5.13%
s: 47 30.13°
C: 14 8.97%
~: 84 53.85%
None of the Above: 3 1.92%
Total Responded to this question: 156 100°k
Total who skipped this question: 0 0°h
Total: 156 100%
Statlstln ~
80
14 Median 76
3 Mln 72
84 Mau 68
64
60
56
51
48
44
40
36
28
24
i6
12
B
4
8 ®A 84t~1D
47 ®8 3 ~ None d the Above
94Q1C
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 53
A B C D None of the Above
Rancho Cucamonga
15. Have you ever visited an interactive Children's Museum? If yes, please tell us which one in the box below.
Responses Percent
No: 73 46.79%
Yes: 83 53.21%
Which One? 80 51.28%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100°k
84
Sblktlas ~
78 Median 76
73 Min 72
83 Max 68
64
60
56
s2
48
44
40
36
32
28
24
20
16
12
8
4
0
i6. How far are you willing to drive to visit an interactive children's museum)
Responses Percent
10 Mlles: 28 17.95%
20 Mlles: 40 25.64%
30 Miles: 44 28.21%
40 Mlles: 14 8.97%
More than 40 Miles: 30 19.23%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100°h
How far are you willing to drive to visit ar 28 m 10 Mites 44 f~l 30 Mlles 30 ~ More than 40 Md
mleraclive Chlidren'S museum? 40 ®20 Miles 14 O 40 Miles
SGIIftlCb 44
42 ___--
- ~ ~~
-
30 Median i
~ A4
14 Mln ~
44 Max i 96
t-
3
3~
28
26
24
22
20 i
18
16
14
12
10 1-
B
Fi
4
2
0
to 6h~Fr, `:d l~- Y.?Mlfes .~.~A1 ~.~. AI .. ~~ ar~,r~ ~_
P-129
54 G Y R O S C O PEI N C
No Yes
P-130
Rancho KIDS Feasibility Study
17. Would you like to participate in future surveys regarding new attractions at the Cultural Center at Victoria
Gardena?
Responses Percent
Yes: - 137 87.62%
No: 19 12.18%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100%
Would you like to participate in future surveys regarding new attactons at the
Cultural Center at Victoria Gardens?
~ sa -_.
SI1t161iCE 11~ I~
78 Median ~ 2°'
19 Min I i2.~ ~.~J: '.:
137 Max ~' `~^
:h
t'„ ' c ~~, ('rG
tN
is
f''.
f%
~?
~i
f
V'es f„~
137 (~ Yes
tU ~ Nc5_.J
18. If you answered yes above, please enter your email address in the box below. We will not share your email
address with any other group.
Responses Percent
Email Address: 156 100%
Total Responded to this question: 156 100%
Total who skipped this question: 0 0%
Total: 156 100%
Graph/Chart function not relevant for this question type.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 55
Rancho Cucamonga
RANCHO CUCAMONGA COMMUNITY SURVEY
Report: Default Report
Survey Status Respondent Statistics Points Summary:
Convert to PDF ~
Status: Closed Total Responses: 105 No Points Questions used in this Email PDF
Deploy Date: 03/19/2009 Completes: 105 survey. Export to Excel
Closed Date: 03/19/2009 Partials: 0
~i ',
View Questions: 1 to S + O
do you live?
Responses Percent
Upland: 4 3.81%
Ontario: 0 0%
Fontana: 6 5.71%
Rancho Cucamonga: 70 66.67%
If other, please specify 25 23.81%
Total Responded to this question: 105 1004'0
Total who skipped this question: 0 0%
Total: 105 100%
Slatlstlcs 69
6 Median ~
63
0 Min ~
70 Max 57
54
51
48
45
42
39
36
33
30
27
24
21
1B
15
12
9
re do you livN? 4 C~ Upland 6 p Famana 70 C~ Rancho Cucamonga 25 ~ M other, please sped ~`
0 ®Ontnrio
F 70 rx
~~ ~ ~ ~
Upland Ontario Fartana Ranclx~Cuwmonr~ i,
P-131
56 G Y R O S C O P E I N C
Rancho KIDS Feasibility Study
s,$ 2. What is your zip code?
>.
Responses Percent
91730: 17 16.19%
91739: 28 26.67%
91737: 11 10.46°/a
91786: 1 0.95%
91784: 3 2.86%
If other, please specify : 45 42.86%
Total Responded to this question: 105 100%
Total who skipped this question: 0 0%
Total: 105 100%
46
Slallstlp M
14 Median 42
1 Mln 40
45 Max ~
36
34
32
30
28
26
24
22
20
18
16
14
12
10
8
6
4
2
0
~. ~1t~lE'I f~f'.<~1(lllSf'S
1 91701
2 92506
3 91701
4 91701
5 92879
6 91701
7 92376
8 92336
9 92345
10 91701
11 92508
12 91711
13 91701
14 91701
15 92336
16 92373
17 91701
18 91741 35 92336
19 91701 36 91701
20 91701 37 92595
21 92308 38 91701
22 92881 39 91701
23 92336 40 91701
24 92336 41 91006
25 92337 42 91765
26 91701-What about us? 43 92407
27 91701 44 92883
28 91701 45 92505
29 91710
30 92354
31 91701
32 91750
33 91701
34 92672
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 57
P-132
91730 91739 97737 91786 97784 Ilother,pleasespedfy
Rancho Cucamonga
3. What is your genderl ,
Responses Percent
Male: 16 15.24
Female: 69 64.76%
Total Responded [o this ques[Ion: 105 1009'0
Total who skipped this question: 0 0%
Total: 105 100°h
Statlstks ~
52.5 Median ~
18 Mln ~
78
89 Max 72
68
64
80
56
52
48
M
38
32
28
24
20
16
12
B
4
0
4. How old are you?
Responses Percent
Under 13: 0 0%
13-16: 0 0%
17-19: 0 0%
20-29: 2 1.9%
30-40: 27 25.71%
40 and above: 76 72.38%
Total Responded to this question: 105 100%
Total who skipped this question: 0 0%
Total: 105 100°h
SWlstlu 76
72
1 Medan 89
0 Mfn 66
76 Max 83
60
57
c:
St
;1:
3E
33
3(
27
24
21
1E
1_
1i
c
E
P-133
58 G Y R O S C O P E I N
Male Female
Under 13 13-16 17.19 20.29 30.40 40 and above
P-134
Rancho KIDS feasibility Study
5. How many total children under ape 10 are in your household?
Responses Percent
4 ~ 53 50.48%
i 32 30.48%
2~ 17 16.19%
3 3 2.86%
4: 0 0
More than 4: 0 0%
Total Responded to this question: 105 100%
Total who skipped this question: 0 0%
Total : 105 100%
54
&allstles 52
10 Median ~
48
0 Mh 46
53 Max 44
42
40
38
36
34
32
30
28
26
24
22
1B
16
14
12
10
8
6
4
2
0
6. What do you most often do with your children for family leisure time?
Responses Percent
Go to the Park: 37 35.24%
Go to a Museum: 11 10.48%
Go [o a Sports Event: 11 10.48
Go shopping: 4 3.81%
If other, please specify q2 q0o/
Total Responded to this question: 105 100%
Total who skipped this question: 0 0%
Total: 105 100%
What do you most often do with your children 37 t~ Go to the Park 4 ~ lx, shopp6,q
(of family I@ISUfB times? 11 ® Go to a Museum
71 f~ Go to a Sports Ev 42 ~ M oMer, pk+ase specil
ent
Statistlcs 42 --- __. _ _. - - - -_
40
11 Median 36
4 Min I 36
42 Max 3q
3^
3G
26
26
24
22
20
16
16
1a
12
1~
P
c
11
i
.. Gc •..:, !b~ F,~i - t; i• . ~~ ••~ G~ to a Spurs Evert Go sN>ppir •.;. ~-~ ~ . .. i
59
0 1 2 3 4 More !hen 4
Rancho Cucamonga
6. What do you most often do with your children for family leisure time?
Response
1. Walk in the hills or play in the backyard.
2. I don't have children and am frustrated with Rancho Cucamonga's LACK of adult-oriented
opportunities to attend educational lectures, films, and theater. Would you book a 1-week
showing of the independent film: FUEL? It's been showing in Santa Monica and Irvine, as
well as other intellectually-stimulating cities around the U.S. It is an "Inconvenient Truth"-
like take on the fuel crisis the planet is suffering that clearly outlines how we got in our
current global mess, AND it shows how other countries are outstripping the U.S. in meeting
fuel challenges, and it poses some solutions. Amazing advances in anthropology in the past
decade throw previously-accepted time lines for evolution into question. Booking Leaky to
discuss his latest book (post "Lucy" discovery) would be fascinating. He just spoke in Fresno
last month. Could artists give demonstrations for ADULTS? Could you have Apple teach 3-hr.
Evening classes on iPhoto and GarageBand to Ig. groups who bring their own laptop.
3. Parks, Museums, Plays, Science Centers, etc.
4. Go out to eat.
5. We go to the movies at Victoria Gardens, plays at Victoria gardens and the library at Victoria
gardens for mini-vacations.
6. When I have my grand nephews and nieces we take them to the park, museums, movies.
7. Musicals and plays. My daughters are 16 & 17.
8. How about a performance at the Lewis Family Playhouse?
9. No children.
10. While we go to the parks very frequently, we also attend many theatrical productions here
in RC and at Citrus College.
71. Dinner and a movie.
12. Get-togethers with children and grandchildren at home and play cards, Wii, outside activi-
ties.
13. Fairs and festivals, car shows, shopping, sports.
14. When my grandchild stays with us, we go to the parks, library and pool.
15. Movies, travel.
16. Movies, restaurants, road trips etc.
17. Family Time with extended family. Movies and an occasional live show.
18. Go to victoria gardens and both libraries in rancho.
19. N/A
Z0. We do a large variety of things but we have been to the Lewis family play house several
times. We have been to other venues as well. They also like movies.
21. When my family or friends with children come over, we usually go to the park because the
Library is closed on School Holidays.
22. Out to eat; a musical; a ballet.
23. Restaurants, movies.
24. Bike riding.
25. Church, window wish at Victoria Gardens and go the movies.
26. We take our grandchildren to a movie, or roller-skating at a rink.
27. Take them to plays and other cultural events that broaden their horizons, travel and
museums.
P-135
60 G Y R O S C O P E I N C
P-136
Rancho KIDS Feasibility Study
28. Go to the library, or a community event (which Rancho City sometimes hosts on a Saturday).
29. Go to a movie.
30. N/A
31. Library.
32. Ride bikes and go to the movies.
33. Plays and/or concerts.
34. No children, but my husband and I like to go to the park, or shopping.
35. Movies.
36. Church.
37. Camping theater showing at Lewis Playhouse Family Games Bike riding /other outdoor activities
Cub Scouts Church.
38. A combination of all of the above.
39. Go to the bookstore and eat out.
40. Family gatherings or field trips to different areas in the Southern CA i.e. museums, amusement
parks, theaters, city market night or car shows, carnivals, or festival at local churches or schools,
etc.
41. Camp.
42. We alternate between a park, museum.
7. What is the orimarv reason you go to the Cultural tsnter7
Response: Percent
Homework Center: 0 p°/
Children's and Family Programs: 14 13.33%
The Library: 37 35.24%
Community Theater: 29 27.62%
Children's Theater: 14 13.33%
If other, please specify : 11 10.48%
Total Responded to this question: 105 100°h
Total who skipped this question: 0 0°h
Total: 105 100%
_ _. .. _ _ _
What is the primary r; ar,~.~n y;;u yu to 0 ~ Honxnvat Center 2.9 C~ Cannwnlty TY~eater
the Cultural CHnlrr ~ 14 Ht1eD Children's and FamdyPrograms 14 tti~ Crdldran'sTheater
37 ~ The Library 11 ~ It other, please speciF
14 Medien 33 ~"
0 Min ~
37 Max 27 ~~ ~
24
21 '
i
,e
~~
11 ,
~ecva * { h~
v~` t- ~ ~'
~w Q o°~ ,fir' ~
~~~~~ 4~~, t`°c` Grua`°^` a ~`
9`A cP`c \oF
5 ~
~c
r`~'
G
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 61
Rancho Cucamonga
7. What is the primary reason you go to the Cultural Center?
Responses
1. N/A
2. N/A
3. All theatre programs and productions as well as to check out materials for my granddaughter at the
library.
4. I primarily attend the adult programming in the theater and occasionally go to the library.
5. We wind up there because we were walking around Victoria Gardens.
6. Volunteer at the CC on a regular basis, therefore, attend all of the above.
7. Haven't been, because we haven't found anything we want to see presented yet. How about hav-
ing productions of musicals and Broadway shows like South Pacific, Fiddler, Mama Mia, King and
I, Oklahoma, Fosse, Lion King, etc.... All the great old musicals that have been presented by CLOs
in the area. We won't go to SB CLO because of where it's located. We'd feel safe going to Victoria
Gardens. Our Senior Community would send bus loads of folks to these kinds of shows.
8. Haven't been yet.
9. Name brand performer.
10. Concerts.
11. Concerts and plays such as Sweeney Todd.
P-137
62 GYROSCOPEINC
P-138
Rancho KIDS Feasibility Study
1 6. How often do you go to the Paul Bian e Library at the Cultural Center?
Responses Percent
Once a year: g 7,62%
Approximately every three months: 31 29.52
Every Month: 30 28.57%
Every Week: 11 10.48%
Never: 25 23.81%
Total Responded to this question: 105 100%
Total who skipped this question: 0 0%
Total: 105 100°h
32
Shthtlcs ~
25 McOien
6 M F! ~
31 Max ~
24
22
20
18
16
14
12
10
e
6
4
i 9. What is the coolest thing you have ~@ seen at a Library? Tell us Vour Ideas here!
Respo
Responses: 105
Total Responded to this question: 105
Total who skipped this question: 0
Total: 105
Graph/Chart function not relevant for this question type.
nses Percent
100%
100%
0°/
100%
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 63
Once a year Approximately every Three rrxmUis Every Month Every Week Never
Rancho Cucamonga
9. What is the coolest thing you have NEVER seen at a Library? Tell us Your Ideas here!
Responses
1 Terrarium/aquarium -- but if the library had something like that, I'd want to see the living
things in there identified and what its purpose in the overall scheme of things is.
2 Haven't been yet because I am fearful of bringing an almost 4 year old and 1 year old to the
library alone!
3 Should have more authors More book discussions artist presentations.
4 Artist demonstrations of how to illuminate a manuscript. (Link up with Michael's and to Ann's
Fabrics which sell the 24 kt. gold leaf used as a possible advertiser/promoter.) Demonstrations
of types of printing presses. (One of the Claremont Colleges has the original type of printing
press and they HAND-PRESS one book each year, one page at a time!) It would be educational
for people to see how far we've come in the printing process--from setting 1 letter at a time
onto pages printed one sheet at a time, to type- setting used in soon-to-be-forever-defunct
newspaper printing, to electronic images created by printers, copying machines. Types of
clothing worn by people from Egyptian times to the 1940's. It would be fun to see amonthly-
changing display case which shows what was worn by average men, women, and children
from each time period. Outstanding art displays of high school-aged young people. (These kids
need to be given opportunities to shine! Rancho's programming seems to be geared toward
this young child; let's give our maturing children a public forum for their talents.) Why not
sponsor a competition that gains the participants public recognition in the news?) Monthly-
changing displays of art by local adult artists. We've got hundreds of artist in this area who
don't have a forum to display their work. Why not set up a display case in the library and one
in the theater's lobby which could house changing exhibits? 5 3-week loan period instead of
two; New-book listing available online; Elimination of rental fee for music CDs.
6 An author promoting his books.
7 More interactive activities.
8 N/A
9 Dogs for the kids to read to.
10 Don't know.
11 N/A
12 1) Have intro computer classes for parents who have no clue how to help their kids surf the
net. 2) Authors coming to the library to read their books aloud. 3) Movies being shown about
the book, or CD's like the red balloon. I volunteered in Santa Monica for years, and that is what
their library did.
13 Major book author book signings.
14 A snack area/ indoor interactive play area.
15 N/A
16 Coffee shop.
17 No response.
18 Don't know.
19 I would like to see a literacy program that would enable volunteers to help non-literate indi-
viduals develop reading skills.
20 No ideas as of yet.
21 No response.
P-139
64 GYROSCOPEINC
P-140
Rancho KIDS Feasibility Study
22 Books that come to life.
23 Interactive learning stations would be great fun for kids --and probably for adults too.
24 Interactive Learning Center.
25 No ideas.
26 A circus!
27 Historical artifact displays on a regular basis.
28 Computer/video game tournaments.
29 Can't think of any off hand.
30 No response.
31 Growing silkworms Growing almost anything "green."
32 No response.
33 In door playground.
34 I would like to see those kindle computer tablets loaned out that you can used to read books
interactively. I included a link below so you can check them out for yourself. http://www.ama-
zon.com/Kind le-Amazons-Wireless-Read ing-Device/dp/BOOOFI73MA.
35 No idea.
36 Community actors portraying famous people like Washington, Lincoln, Shakespeare.
37 My 13 year old son said to see a railroad go through the library.
38 Actors performing silently while someone would be reading the story.
39 Live animal interaction.
40 A toy library for borrowing puzzles, games, and toys. A natural history or science display en-
couraging kids to read. .
41 A place where children can touch, climb, explore, learn about books and reading without hav-
ing tosit still.
42 Video game instruction (educational of course), come dressed as your favorite book character,
fashion and make overs for people returning to work, school or dating (with all the reference
books available), live cooking demonstrations with references to all the great cook books, sew-
ing and craft classes or demonstrations (can partner with this great local resource I attended
called the Art Pod in Rancho Cucamonga!)
43 Interactive cooking classes.
44 Fish tank, especially Z story with walk around ramp.
45 xxxxx
46 The events for teens.
47 N/A
48 Hands on things that the kids can touch, feel, build, and play with other than the arts & crafts
that are there.
49 We have been to several event at the Corona Public Library. My kids have enjoyed a man
that came and made very large bubbles he even enclosed the kids in a bubble. They have
also met and talked with authors of several books and have attended the book palooza
fair.
50 Live Animals.
51 I don't know.
52 Not sure.
53 Video room.
54 Have character come to life. Pick character that are well known and have community actors
come as them, perform scenes or do readings. Lead children on adventures and challenge
teens to be creative.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 65
Rancho Cucamonga
55 I think the coolest thing that I have yet to see at a library would bean interactive room where
books come to life and have areas with brightly colored characters painted on the walls or
objects they can sea[ on (i.e., logs, space ships, fire engine, sleeping beauty, etc). Another thing
I think would be cool in a library would be a mix between a children's museum and science mu-
seumset uplike aChuck E. Cheese or Aquarium of the Pacific to learn about different species,
gravity, etc.
56 A children's museum.
57 Book fair, arts and craft classes that are themed after certain books.
58 Do an activity day around abook- such as "The Secret Garden" Day where children can plant
seedlings, learn about dirt, composting, birds, recipes from England, etc. Really make the book
come alive with activities that enrich the story. Have a reading list of "If you liked this, you'll
also like...".
59 Maybe a petting zoo?!
60 Story telling for children.
61 I don't go to libraries. I don't like to have to be quiet and keep my kids quiet.
62 Never been.
63 A chance to be in the story. In other words, maybe using green screen backgrounds from stories
that are from popular books made into movies, whether animated like a disney film, or real-
life, like say, Harry Potter. It would be cool if popular books could be "brought to life" and kids
could dress up and act along with their favorite characters. Perhaps it could be videotaped so
they could watch it back or take a DVD home for a keepsake. I'm not sure about the copyright
implications so that would be something for the legal adept. folks to sort out!
64 "Books come to life". Actors presenting books and kids making crafts of the stories. As Char-
lottes Web was made from and egg carton, black washable marker, and white paper.
65 N/A
66 An aquarium.
67 0
68 N/A
69 My daughter is really interested in volunteering and would really like to help out in maybe a
children's workshop, story time or something like that. She is 12 so she is not eligible for some
of the opportunities that are offered to say teenagers but if there was something that the
tween set could be involved in that would be great.
70 Live elephants.
71 Science Days.
72 Children writing/drawing their own books/pictures which are then printed and bound (stapled/
spiraled) for them to take home or give as gifts from the library.
73 0
74 A huge 3-D Relief Map. I saw one in another city one time, and I kept saying to myself, "I didn't
know there was a mountain there" or "it actually snows there?" It gave me a view of our
county that I still have in my mind and use today.
75 ?
76 interactive events- something that would draw a person into the library -other than wanting a
new book to read or search for information. Need more active book clubs and author readings,
please. Get on the list for Sisters in Crime and get new authors to come to readings to promote
their books and introduce readers to new authors or at least, new authors that they have never
know about before.
P-141
66 GYROSCOPEINC
Rancho KIDS Feasibility Study
77 Hands on Science, butterfly garden.
78 Live animals famous naturalists with live animals live kid demonstrators take home items, not
homework, for share time.
79 Things for teenagers to do -- perhaps have a wii set up so kids could hang out and who knows,
maybe the kids waiting their turn will read a book while they are waiting.
80 Breakdancers?
81 A place to listen by headphones to books not just read them.
82 Local artwork.
83 Can't think of anything right now.
84 Art exhibits by local/national/international artists.
85 Nothing comes to mind. Sorry.
86 No idea.
87 Children's outstanding works of art in several mediums such as sculptures, oil paintings, paper
mache, etc. created by children.
88 Me.
89 Tactile experience wall.
90 Espresso bar.
91 Not sure.
92 Books.
93 At the moment I can't think of anything.
94 Science display.
95 Pets.
96 Something more geared toward kids ages 7-10.
97 Creative Arts/1"heater Workshops after Performances, where kids can perform!
98 Computers and reading circles with the children.
99 Computer classes for grade schoolers; books marked AR in coordination with school districts
within Rancho Cucamonga; art classes; book clubs for grade schoolers.
100 Interactive learning. Like a combination of library/science museum.
101 Beanbag chairs.
102 Dinosaurs by a local artist.
103 N/A
104 A library attached to a garden where you can read the books you checked out on a bench,
under a tree or on the grass on a picnic blanket.
105 Old computers and calculators on display.
P-142
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 67
Rancho Cucamonga
10. How often do you attend a theatrical performance at the Cultural Center?
Responses Percent
Once a year: 37 35.24%
Approximately every three months: 38 36.19%
Every Month: g g,57%
Every Week: 0 0%
Never: 21 20%
Total Responded to this question: 105 100%
Total who skipped this question: 0 04'0
Total: 105 100%
Statistics 38
21 Median ~
0 Min ~
38 Max ~
28
26
24
22
20
iB
16
14
8
6
4
2
0
il. If the Cultural Center waa adding a new family attraction, which one would yo u be most likely to visit?
Responses Percent
Interactive Science Gallery: 30 28.57%
Hands-On Children's Museum: 45 42.86%
Tot Spot (Early Childhood Space): 2 1.9%
Natural History Place: 15 14.29%
If other, please specify : 13 12.38%
Total Responded to this question: 105 100%
Total who skipped this question: 0 0%
Total: 105 100%
46
8hllstlcs q4
15 Median 42
2 Min 40
38
45 Max 36
34
32
30
28
26
24
22
20
1B
16
14
12
10
B
6
4
2
0
...-,
eractlve 9dence Gallery 15 ~ Natural History Place
mds-0n Children's Museum 13 ~ H other. please sperif 1
R Spr» (Early Childhood Space) J
P-143
68 G Y R O S C O PEI N C
Once a year Approximately every three months Every Month Every Week Never
Interactive Scence HanCS-On Ghiklren~s Tot Spot (Early Natural History Place II other. please speciry
Gallery Iduseum Chddlwod Space)
P-144
Rancho KIDS Feasibility Study
11. If the Cultural Center was adding a new family attraction, which one would you be most likely to visit?
Responses
1. It would be wonderful to seeing amonthly-changing exhibit of the Body World. Body World can actu-
ally plasticize the human body, one organ at a time, and then colorize it so we can see what our actual
liver looks like, or our heart, or our lungs, or our knees, etc. I went to a show in Los Angeles last year
and was absolutely mesmerized, so were the high school student I escorted.
2. N/A
3. I am primarily interested in theater performances; Unfortunately I have been unable to attend at VG
Cultural Center, although I watch the email flyers with upcoming attractions. I would like to see Broad-
way type programs not specifically designed for small children. (I.E. Cats, Grey Gardens, 42nd Street,
Miss Saigon, etc.)
4. I believe all of the above.
5. But I also love the idea of the children's museum and interactive science gallery.
6. N/A
7. Both Interactive Science and Hands-On Children's Museum. I have dreamed of this for 10 years for
Rancho and I hope and pray that you are successful!!
8. Something that is hands-on, like a Science Gallery combined with a museum. I think there is enough
programming and spaces in the Mall fortoddlersand little kids... we need something forthe 3rd-Grad-
ers to Middle School level, (who are often easily bored) where they can visit often and learn stuff, and
what they see in the museum will help them with their grade level science/social studies. We are miss-
ing that component in the Inland Empire. I think Educators will like that too... being able to take kids
to a local space to see/learn what is being taught in the classroom.
9. An agricultural food production preparation gallery. Italian cooking. Healthy cooking gallery/class/
healthy eating. Nutrition Gallery encompassing all this. An interactive musical instrument gallery. An
interactive music gallery.
10. Space -NASA experience.
11. As many as possible.
12. A combination of Interactive Natural History, Interactive Science, and Marine Life. Example: the Birch
Aquarium interactive board on Whales. Awesome!
13. Hands on children's museum like kid space museum in Pasadena. They also offer Yoga and parenting
classes, have a cafe. The "new" addition to the cultural center can focus on offering language classes
(Spanish, french).
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 69
Rancho Cucamonga
[Ir,R 12. Of the four photos above, which one most represents a learning environment you would want to visit at the
~i Cultural Centert
Responses Percent
A: 7 6.67
B: 45 42.86%
C: 10 9.52°
D: 27 25.71
None of [he Above: 16 15.24%
Tell Us Why : 52 49.52%
Total Responded to this question: 105 100%
Total who skipped this question: 0 0°'°
Total: 105 100%
~Of the lour photos above, which one moll represents a Io~a,r,~ c, 7 e~ A 27 f~ D
environment you would want Iq visi! ;3t the Cultural Cenle~ % 45 ®f3 16 ~ None of the Above
10 C~1 C
aF
Statistics '. a:
16 Median ~-
7 Mln
45 Max ~~
5=
l~
7'
t
~:: 21
+r--
r
p 10
13. What are YOUR ideas for new family programming at the Cultural Centari
Responses Percent
Responses: 105 100%
Total Responded to this question: 105 1009'0
Total who skipped this question: 0 0%
Total: 105 100%
Graph/Chart function not relevant for this question type.
P-145
~~ GYRO S C O PEI N C
P-146
Rancho KIDS Feasibility Study
14. Have you ever visited an interactive Children's Museums If yes, please tall us which one in the box below.
Responses Percent
No 31 29.52%
Yes: 74 70.48
Which One? : 75 71.43%
Total Responded to this question: 105 100%
Total who skipped this question: 0 0°h
Total: 105 100%
e you ever vislled an interactive Children's Museum? It yes. please tell us which 31 m No
in the hnx hetnw 74 ~ Yes
75
8tatislics 72
52.5 Medlen 89
31 Min ~
63
74 Max B0
57
54
51
48
45
42
39
36
33
30
27
24
21
18
15
12
9
8
3
0
15. How far are you willing to drive to visit an interactive children's museum?
Responass Percent
10 Mlles: 23 21.9°/a
20 Mlles: 19 18.1%
30 Mlles: 21 20%
40 Mlles: 11 10.48%
More than 40 Miles: 31 29.52%
Total Responded to this question: 105 100°
Total who skipped this question: 0 0%
Total: 105 100%
23 ~ 10 Miles 2l Qi
How far are you willing to drive W visit an
30 Mlba 31 l~ Moro than 40 MAea
interactive chddran's museum9 19 f~ 20 Miles 11 C~ 40 MBes
32 - ---- -. _.._- ---____ _
.......
--_ -.__._
Statistics
3C
21 Median
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 71
No Yas
Rancho Cucamonga
16. Would you like to participate in future surveys regarding new programs for families and children at the
Cultural Center?
Responses Percent
Ves: 80 76.19%
No: 25 23.81%
Total Responded to this question: 105 100%
Total who skipped this question: 0 0%
Total: 105 100%
81
Statistics 7g
52.5 Median TS
72
25 Min gg
710 Maz ~
83
60
57
54
51
48
45
42
39
36
33
30
27
24
21
18
15
12
9
6
3
0
Would you like to participate in future surveys regarding new programs for families
and children al the Cuilura) Center?
80 (~ Yes ~~
25 ® No
® 17. If you answered yes above, please enter your email address In the box below. We will not share your small
address with any other group.
Responses Percent
Email Address: 79 100%
Total Responded to this question: 79 75.24%
Total who skipped this question: 26 24.76%
Total: 105 100%
Graph/Chart function not relevant for this question type.
P-147
72 G Y R O S C O P E I N C
Ves No
P-148
Rancho KIDS Feasibility Study
VICTORIA GARDENS INTERCEPT SURVEY
Survey: VICTORIA GARDENS PAPER SURVEY
Report: Default Report
Survey Status Respondent Statistics Points Summary:
Status: Closed Total Res poses: 38 No Points
p Questions used in this Convert to PDF
Email PDF
Deploy Date: 03/30/20D9 Completes: 38 survey. Export to Excel
Closed Date: 03/30/2009 Partials: 0
- ~- r
View Questions: 1 to 5 + L
1. Data of Interview
Responses Pereent
3/28/09: 38 100%
Total Responded to this question: 38 100%
Total who skipped this question: 0 0%
Total: 38 100°h
40
8tallslics ~
38 Median ~
38 Mln 34
38 Max 32
28
26
24
T2
20
18
1B
14
12
10
8
6
4
2
0
's 2e,n~~
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 73
Rancho Cucamonga
2. Time of Interview
Responsea Percent
Responses: 38 100%
Total Responded to this question: 38 100%
Total who skipped this question: 0 0°h
Total: 38 100%
Graph/Chart function not relevant for this question type.
3. Interview number:
Responses Percent
Responses: 38 lOD
Total Responded to this question: 38 100°h
Total who skipped this question: 0 0
Total: 38 100%
Graph/Chart function not relevant for this question type.
4. Gender
Responses Percent
Male: 6 15.79%
Female: 32 84.21°/a
Total Responded to this question: 38 100%
Total who skipped this question: 0 0%
Total: 38 100%
8tatlsUcs 32
19 Median 3D
6 Mut I 2B
32 Max
24
22
20
18
16
14
12
10
8
6
4
2
0
P-149
74 G Y R O S C O P E I N
Male Female
P-150
Rancho KIDS Feasibility Study
% 5. Age
Responses Percent
20-30: 5 13.16
31-40: 27 71.05%
a1-50: 1 2.63%
51-60: 3 7.89°/a
61+: 2 5.26
Total Responded to this questlon: 38 100%
Total who skipped this question: 0 0%
Total; 38 100%
28
Slatlalks 27
3 Median ~
25
1 Mh 24
27 Max 23
22
21
20
16
17
16
15
14
13
12
11
10
8
7
6
5
4
3
a
1
n
6. Total number of people in group
1: I I
2:
3:
4:
5:
6:
7+:
Total Responded to this questlon:
Total who skipped this question:
Total:
14
Statlslita
4 Median 13
0 M+r 12
13 Max
11
10
9
8
7
6
5
4
3
2
D
Responses Percent
0 0%
13 34.21
10 26.32%
10 26,32
4 10.53
1 2.63%
0 0°/
38 100%
0 0%
38 100%
75
20-30 31-40 41-50 51-60 61+
1 c 3 4 5 6 7+
Rancho Cucamonga
7. Group Composition
Role/Age Sex of Family
Member Estimate of Ethnicity
38(33.33%) 38(33.33%) 38(33.33%)
38(33.33%) 38(33.33%) 38(33.33 % )
29(36.71%) 25(31.65%) 25(31.65%)
21(41.18 %) 15(29.41%) 15(29.41%)
13(s6.52%) 5(21.74%) 5(21.74%)
9(81.82%) 1(9.09%) 1(9.09 % )
8 (100%) 0(0%) D(0%)
Total Responded to this question: 38
Total who skipped this question: 0
Total: 38
Total
114
114
79
51
23
11
8
100°
0%
100°
P-151
Graph/Chart function not relevant for this question type.
8. Where do you live?
Upland:
Ontario:
Fontana:
Rancho Cucamonga:
If other, please speUfy -
Total Responded to this question:
Total who skipped this queston:
Tota!
Responsea
3
1
7
12
15
38
0
38
Percent
7.89
2.63%
18.42%
31.s8%
39.47%
100%
0%
100%
16
Stallstlcs
15
7 Median
t Min t4
15 Maw ~ 13
12
11
10
9
8
5
4
3
2
1
0
76 G Y R O S C O P E I N C
Upland Omariu Fonlana Rancho Cucamonga II other. please specify
P-152
Rancho KIDS Feasibility Study
y 9. What is your zip code?
Responses Percent
91730: 2 5.26%
91739: 8 21.05%
91737: 1 2.63%
91786: 1 2.63%
91784: 2 5.26%
If other, please specify 24 63.16%
Total Responded to this question: 38 100%
Total who skipped this question: 0 0%
Total: 38 100%
25
9lalkt{cs 24
2 Modlan 23
1 Min ~
21
24 Max ~n
0
9. ~)f~lE'C HE" ~1~'niC+~~~
1 92376
2 92337
3 92397
4 92336
5 91711
6 92883
7 92553
8 92404
9 92336
10 92410
11 92223
12 91791 23 92352
13 91761 24 92335
14 92336
15 92508
16 91701
17 92336
18 91752
19 92344
20 92336
21 90017
22 92301
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 77
91730 97739 91737 91786 91784 ll other, please speclty
Rancho Cucamonga
10. What is your penderT
Responses Percent
Male: 6 15.79%
Female: 32 84.21%
Total Responded to this question: 36 100%
Total who skipped this question: 0 0%
Total: 38 100%
8tatfalk:s ~ 32
19 Median 30
6 Mm 29
32 Max
26
24
22
20
18
16
14
12
10
8
6
4
2
0
11. How old are you?
Responses Percent
Under 13: 0 0%
13-16: 0 0%
17-19: 0 0%
20-29: 4 10.53
3o-ao: 23 60.53°
a0 and above: 11 28.95%
Total Responded to this queston: 38 100°h
Total who skipped this question: 0 0%
Total: 38 100%
24
Shlisllcs 23
2 Median 22
0 Mm 21
23 Max ~
19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
3
2
1
P-153
78 GYROSCOPEINC
Male Female
Urn1er 13 13-16 t7-19 20-29 30-40 40 and atxwe
Rancho KIDS Feasibility Study
12. How many total children under aqe 10 are in your household?
Responses Percent
0: 0 D
1: 16 42.11%
2: 13 34.21°
3: 8 21.05%
4: 1 2.63%
More than 4: 0 0%
Total Responded to this question: 38 100%
Total who skipped this question: 0 ONo
Total : 38 100%
17
btalistks
16
4 5 Medlar
0 Mfn 15
18 Max 14
13
12
11
10
9
a
8
5
4
3
2
t
0
® 33. What do you most often do with your children for family leisure time?
Responses Percent
Go to the Park: 25 65.79
Go to a Museum: 1 2.63%
Go to a Sports Event: 2 5.26%
Go shopping: 3 7,ggy°
If other, please specify : 7 18.42%
Additional Comments 0 0%
Total Responded to this question: 38 100°h
Total who skipped this question: 0 0°h
Total: 38 100%
P-154
0 1 2 3 4 Mora than 4
Rancho Cucamonga
Responses
1 LA Zoo, Claremont Botanical Garden.
2 Go to the Gym.
3 Go camping.
4 Go to the library.
5 Go to the beach.
6 Go to the Library.
7 Go to movie theaters.
14. What is the orimarv reason you visit Victoria Gardens
Responses Percent
Nang out: 19 SD%
Shopping: 12 31.58%
Restaurant: 3 7.89%
Theater: 0 0%
Library: 4 10.53%
If other, please specify 0 0°k
Additional Comments 0 p°/
Total Responded to this question: 38 100%
Total who skipped this question: 0 0%
Total: 38 100%
20
StsUstles t9
3.5 Mrdlan 18
0 Mlr+ 17
19 Maz 16
15
14
13
12
11
10
9
8
7
8
5
4
3
2
1
0
P-155
$~ GYRO S C O P E I N C
Hang out Shopp+ng Restaurant Theater Library II other, phase sperity
Rancho KIDS Feasibility Study
15. How often do you go to Victoria Gardens?
Responses Percent
Once a year: 1 2.63
Approximately every three months: 6 15.79%
Every Month: 15 39.47%
Every Week: 16 42.11%
Every Day: 0 0%
Total Responded to this question: 38 100%
Total who skipped [his question: 0 0%
Total: 38 100%
__ _. __.
HOw Often d0 you go to f ~ Once a year 15 ~ Every Month 0 (ttti Every Day `;
Victoria Gardens? 6 ®Approximatey ovary three months 16 ~ Every Week ~fI
t7 ._ _. _. - - __ --_. ___.___ --___. __.____ _. _.,_____
tibllslin
16
6 Madlan 15 ~'
_ tti
0 Mn
16 Max 14 16
13
12
11 _
10
4 F
8
7
r
I j
tip #. ~ ~ ..
Onur a year 4;.rar.xni a~~l, ~... r,~ thew rn~rrrh. Every Month Every Week Every Day
16. How often do you go to the Cultural Canters
Responses Percent
Once a year: 1 2.63%
Approximately every three months: 8 21.05%
Every Month: 6 15.79%
Every Week: 6 15.79%
Never. 17 44.74%
Total Responded to this question: 38 100%
Total who skipped this question: 0 0°h
Total: 38 100%
_.
v often do you c3o to the
Goal Center's
7 (~ Once a year 6 l~ Every Month 17 ~ Never
8 ttISD Approximatety every three months 6 (~ Every Week
Onrx a year gpproxlnutely every three mun!hs Every MoctL Every Week
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com
P-156
Rancho Cucamonga
® 17. How often do you go to the Paul Biane Library?
Responaes Percent
Once a year: 1 2.63%
Approximately every three months: B 21.05%
Every Month: 6 15.79%
Every Week: 6 15.79%
Never: 17 44.74%
Total Responded to this question: 38 100
Total who skipped this question: 0 0%
Total: 38 100%
1B
Statiatfea 17
6 Malian 16
1 Min 15
17 Mar
' 14
13
12
11
10
9
8
7
6
5
4
3
2
1
0
otten do you gp to the Pa. ' 1 ~ Orce a year 6 ~ Every Month 17 L• Nevar~
8 Library 8 f® Approximatey every three months 6 Q) Every Weak
18. What is the coolest thing you have NEVEg seen at a Libraryi Tell us Your Ideas here)
Responses Percent
Responses: 38 100
Total Responded to this question: 38 100°h
Total who skipped this question: 0 0%
Total: 38 100%
Graph/Chart function not relevant for this question type.
Ir Vl~~~;i i~ ihN ~~ot~li=~,~ Iliiiij~ yun ~I%iVf Nf VIII ~YPU -il ;. !. ihl;try% IFII ~~~ ~'{iu;i IIIF~~i~ I'~i,rt~l
Responses
1 Holiday events for toddlers.
2 Computer activities for kids.
3 No answer.
4 Interactive ongoing programs for kids (like a camp during the summer).
5 Story-time programs open to all (no registration).
6 Large space for sitting to read books.
7 Events where dressed-up characters read books.
8 Performances by other children, including puppet shows.
9 No answer.
10 No answer.
11 Hands-on play area.
12 An ongoing, open registration story time schedule.
13 Story time films shown when live story times aren't scheduled.
14 No answer.
15 No answer.
P-157
82 G Y R O S C O P E I N C
Orrca a year Approximately every three months Every Month Every Week Never
P-158
Rancho KIDS Feasibility Study
16 Character book readings and events (like Dr. Seuss).
17 No answer.
18 Drop-in activities for young infants and moms on weekends.
19 Story hours.
20 No answer.
21 Hands-on exploration.
22 Hands-on activities for young children.
23 Activities that are: physical, tactile and appeal to the senses.
24 No answer.
25 Storytelling for 5 year olds.
26 Natural history exhibit, like dinosaurs.
27 No answer.
28 No answer.
29 Kids "clubhouse" activities like reading clubs in the evenings for kids with working parents.
30 No answer.
31 Mommy and me with music activities.
32 Hands-on activities.
33 No answer.
34 Arts & crafts activities.
35 Puppet shows.
36 Play area for toddlers.
37 No answer.
38 No answer.
19. If the Cultural Center at Victoria Gardens was adding a new family attracti on, which one would you be most
likely to visit?
Responses Percent
Interactive Science Gallery: 10 26.32%
Hands-On Children's Museum: 25 65.79%
Tot Spot (Early Childhood Space): 2 5.26%
Natural History Place: 1 2.63%
If other, please specify : 0 0%
Additional Comments 0 0%
Total Responded to this question: 38 100%
Total who skipped this question: 0 0%
Total: 38 100°k
If the Cultural Center at Victoria Gardens was adding a new 10 ~ ImareclWe Sdence Gallery
family attraction. which one would gnu be most likely to visit? 25 ~ Hands-0n Children"e Museum
2 ~ Tot Spot (EaAy Childhood Space)
1 Q) NaWral History Plars
0 ~ n other, please speMy
_
Sblktks ~,
24
2 Median ~
0 Mk+ ~
25 Max 20
_ ~P
is
1:
lc
1~
8
fi
4
2
Ir;erac:rve Sae~:e H -; C;. sr ~ ,~. To~. S -'. Eacr, r ~. no H-~~:: •; r~l,~:r oaier cease s, eciry
Gallery plus-~_in~ Gfuldhtwc S~ure~
83
Rancho Cucamonga
~rlty 20. Of the four photos above, which one most represents a learning environment you would want to visit at the
~~~~ Cultural Centers
Responses Percent
A: 6 15.79
e: - - - 14 36.84%
C: 4 10.53%
o: 13 34.21°
None of the Above: 1 2.63%
Total Responded to this question: 38 100°h
Total who skipped this question: 0 0°h
Total: 38 100
15
Stallalka
1d
6 Median
1 Mh 13
14 Max 12
17
10
9
e
7
6
5
4
3
2
1
0
21. Have you ever visited an interactive Children's Museum? If yes, please tall us which one in the boz below.
Responses Percent
No: 14 36.84
Yes: 24 63.16%
Which One? : ~ 24 63.16%
Total Responded to this question: 38 100%
Total who skipped this question: 0 0%
Total: 38 100%
25
ShtNlke 2q
14 Median 23
14 Mr! ~
27
24 Max 20
19
18
17
i6
15
~e
r
P-159
84 GYRO S C O PEI N C
A B C 0 None of the ADOVe
No Yes
Rancho KIDS Feasibility Study
22. How far are you willing to drive to visit an interactive children's museum?
Responses Percent
10 Mlles: 1 2.63%
20 Miles: 4 10.53%
30 Miles: 14 36.84%
40 Miles: 4 10.53%
More than 40 Mlles: 15 39.47%
Total Responded to this question: 38 100Wo
Total who skipped this question: 0 0%
Total: 38 100%
How tar are you willing to drive tD visit ar
interactive children's museum?
16 - _-------__ __.__.._. ...__---..--
9lalktks
15
4 Median
1 Mir 14
15 Ma,~ 13
12
11
10
9
A
7
i
i
1
0
1D Mlles 2p totil~.
.__ __ _ __
1 ~ 10 Milos 14 ~ 30 Mles 15 ~ More thsn 40 MAes
4 Q 20 Miles 4 ®AO Mies
P-160
283 Fourth Street, Suite 201, Oakland, CA 94607 ( 510.986.0111 I gyroscopeinc.com 85
911 Mies 40 Miles More Than 4D Mlles
Rancho Cucamonga
® 23. Would you like to participate in future surveys regarding new attractions at the Cultural Center at Victoria
Gardens?
Responses Percent
Yes: 1 50%
No: 1 50%
Total Responded to this question: 2 5.26%
Total who skipped this question: 36 94.74%
Total: 38 100%
Y P" .p ._..__. _ ,_ .y. 9 9 .._,.... ___..._~.
Quid ^u like to arhr.~ ate in future surve s re 3rdm new attrac4gns at the Cultural ~ ~~
Center at ViGrme7 Gardens? ~
~ --
StallsUca ~. - --
1 Median
1 MM
1 Max
2
0
1
Yes
No
24. If you answered yes above, please enter your email address in the box below. We will not share your email
address with any other group.
Responses Percent
Email Address: - 2 100%
Total Responded to this question: 2 5.26%
Total who skipped this question: 36 94.74%
Total: 38 100°h
Graph/Chart function not relevant for this question type.
P-161
86 G Y R O S C O PEI N C
P-162
Rancho KIDS Feasibility Study
RANCHO KIDS LIBRARY PAPER SURVEY
Survey: RANCHO KIDS LIBRARY PAPER SURVEY
Report: Default Report
Survey Statue
Status: Closed Respondent Statistics Points Summary:
Total Responses: 193 No Points Questions
used in this
Convert to POF
Email PDF
Deploy Date: 03/31/2009 Completes: 193 survey. Export to Excel
Closed Date: 04/09/2009 Partials: 0
View Questions: 1 to 5 + ~~,
1. Which library did you receiv e the survey from?
Responses Percent
Archibald Library: 23 11.92%
Paul A. Blane Library: 170 68.08
Total Responded to this question: 193 100%
Total who skipped this question: 0 0%
Total: 193 100°h
8tatlgica i88
162
96.5 Median 156
T3 Min 150
144
170 Mar 138
1~
126
720
114
108
102
9ti
90
64
78
t2
60
80
54
48
42
36
30
24
16
12
6
0
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 87
Archibald Llbrery Paul A Biane Library
Rancho Cucamonga
2. Which program did you attend today?
Bouncl~~ Gables:
Preschool:
Pajama Sto rytime:
Toddlers:
Total Responded to this question:
Total who skipped this question:
Total:
63
Srellsllee ~
54 Median 57
23 Mm 54
62 Mau 51
48
45
42
39
36
33
30
27
24
21
18
15
12
9
6
3
0
Responses
53
62
23
55
193
0
193
Percent
27.46%
32.12°
11.92°
28.5%
100%
0%
100%
3. Where do you live?
Responses Percent
Upland: 12 6.25%
Onta rla: 10 5.21%
Fontana: 38 19.79°
Rancho Cucamonga: 118 61.46%
If other, please specify : 14 7.29
Total Responded to this question: 192 99.48%
Total who skipped this question: 1 0.52%
Total: 193 100%
Statlatka 115
14 Median 1 t 0
10 Min 105
100
118 Max y5
90
85
BO
75
70
65
60
55
50
15
40
35
30
25
20
15
10
5
P-163
$$ G Y R O S C O P E I N C
Barnoing Babies Preschool PeJema Slorytlme Toddlers
Upland Onlano Fontana Ranchu Cucamonga II other, please speclly
P-164
Rancho KIDS Feasibility Study
4. What is your zip code?
Responses Percent
91730: 38 20
91739: 48 25.26%
9173 T. 15 7.89%
91786: 6 3.16
91784: 6 3.16%
If other, please specify : 77 40.53%
Total Responded to this question: 190 98.45%
Total who skipped this question: 3 1.55%
Total: 193 100%
What iSyour zip G4dB7 --- --
.- 38 m 91730 15 ~ 91737 B ~ 91789 77 i~ Mother, picacs Bpeaf ~~~~
48 ® 91739 6 ~ 91785
~
78 -- ---- - ----:::- _.. _. ____. _....._. ____ _.__
Ststislkc 74 ~
26.5 Median 7i
6 Mln ~ ~
`
~
7T Max 63 %,~
15
4 ~:liller f~~espi~ri~,e
1 91701
2 92336
3 92336
4 92336
5 92336
6 92336
7 92336
8 92336
9 92336
10 91789
11 92336
12 92336
13 91701
14 91701
15 90808
16 93277
17 92336
18 92335
19 92336
20 92336
21 92336
?1730 °' 1 7:!'
22 92337
23 92336
24 92336
25 91701
26 92506
27 91701
28 91764
29 92336
30 None given.
31 None given.
32 92335
33 91789
34 91764
35 None given.
36 None given.
37 92336
38 92336
39 91701
40 91701
41 91761
42 91701
91737 f~17AFi
43 92335
44 91761
45 91764
46 92880
47 91764
48 91764
49 91764
50 91701
51 92336
52 91701
53 91701
54 92336
55 91701
56 92336
57 92336
58 92509
59 91701
60 91701
61 92336
62 92336
63 91701
91784 H other. please sr~rAfy
64 91752
65 92335
66 91752
67 91761
68 92336
69 92336
70 91701
71 91761
72 None given.
73 91701
74 91701
75 91701
76 92336
77 92336
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 89
Rancho Cucamonga
5. What is your gender?
Responses Percent
Male: 22 11.52%
Female: 169 88.48
Total Responded to this question: 191 98.96°/a
Total who skipped this question: 2 1.04%
Total; 193 100%
Statlstks 16B
162
95.5 Median 156
22 Min 150
144
169 Max 13g
132
126
120
114
108
102
96
90
B4
7a
72
66
60
54
48
42
36
30
24
18
12
8
0
6. Now old era you?
Responses Percent
Under 13: 0 0%
13-16: 0 0%
17-19: 1 0.52%
20-29: 47 24.35%
30-40: 111 57.51%
40 and above: 34 17.62%
Total Responded to this question: 193 100%
Total who skipped this question: 0 0
Total: 193 100%
S1allstln 110
105
17,5 Madan 100
0 Mln ~
111 Max 90
85
80
75
70
65
60
55
50
45
40
35
30
25
20
15
10
S
0
P-165
90 G Y R O S C O PEI N
Male Female
Ur+der 13 13-16 17-11? 20.29 30.40 40 ar+d etwve
P-166
Rancho KIDS Feasibility Study
7. How many total children under age 10 are in your household?
Responses Percent
0: 5 2.62%
1: 87 45.55%
Z: 69 36.13%
3: 26 13.61%
4: 4 2.09%
More than 4: 0 0%
Total Responded to this question: 191 98.96%
Total who skipped this question: 2 1.04%
Total: 193 100°h
_ _
Hn•,u many total children u
h6u5ehofd? _
nder aqr ir` :: o yr,•ir 5 C~ 0 69 (~ 2 4 ~ A ~~
87 ®1 26 ~ 3 0 ~ More than 4
- ~
8. What do you most often do with your children for family leisure time?
Responses Percent
Go to the Park: 156 81.25%
Go to a Museum: 6 3.12%
Go to a Sports Event: 5 2.6%
Go shopping: 15 7.81%
If oth er, please specify : 10 5.21
Total Responded to this question: 192 99.48%
Total who skipped this question: 1 0.52°
Total: 193 100%
What dU yuu mOSt Often dU with y~ ~~ ~r 156 Cp Go Fn Me Perk 15 Qi Go shn ppinq '
children far fam4iy leisure lime? 6 ®Gu to a Museum 10 ff~ H other, please speed
5 ~ Go to a Sports Covent
St
tl
tk 156 ----. .. __-.. -------------__ _
_
-- -- -'
a
s
s 150
10 Median tae ~
5 Min 13B
13Z
156 Max 126
120 ~
114
1ne
t o~
w I
U'
I
P.
7Y
7;
f:C ~
l;E. I
5'
a;
1P
17 '~
~..
x:
i ,
'~ , . ~ : ~.. F,r,t ,~ Stu,r„ ,~ C ; !: ~ Spors Evert Cx, ,,,~ ,• ,., . I.. .. ... J,, 91
Rancho Cucamonga
8. What do you most often do with your children for family leisure time%
Responses
1 Go to the movies and walk around Victoria Gardens.
2 No answer.
3 Play games or read a story. On weekend mornings we have a silent reading time for 30-45 minutes.
4 Watch movies.
5 No answer.
6 Disneyland Pass holders.
7 Short trips/ San Diego.
8 Play games at house.
9 Cartoons, Reading Videos.
10 Disneyland.
9. What is the primary reason you use the Psul Biane l.IbraryT
Responses Percent
Homework Center: 3 1.6%
Children's and Family Programs: 155 82.89%
Research: 1 0.53%
Computers: 0 D%
Check-out Books: 22 11.76%
If other, please specify 6 3.21%
Total Responded to this question: 187 96.89%
Total who skipped this question: 6 3.11%
Total: 193 100%
What is the primary reason y~,u 3 ~ Homework Center 0 ®Canputers
use the Paul Biane Litxary? 155 ®Cluldren's end Famiy Programs 22 ~ CMCk-out E3oaks
t l~ Research 6 ~ If other. phase specit
StsIlsUCS
15::
___. _ _. _._. __.
_. __. __ _.
ta°
~.5 Median t jti
0 Mln t2C
155 Max t tC
tOC
g;)
e;
~:
fi.^
-0,^
1:
t ~~ 'I
.:Si
Q}
c`
~'
cc
c ,,
.°Q 4i ~F
~ ~
}
4~
~ ~
V
~V. ,
~~ f
~
~~ 4
~
n
~
~~ G
dam
o `
~
e
~c
r~
G
P-167
92 G Y R O S C O P E I N C
P-168
Rancho KIDS Feasibility Study
:± 10. How often do you go to the Paul Biane Library?
w;.
Responses Percent
Once a year: 4 2.14
Approximately every three months: 13 6.95%
Every Month: 26 13.9%
Every Week: 142 75.94%
Never: 2 1.0700/a
Total Responded to this question: 187 96.89%
Total who skipped this question: 6 3.11°h
Total: 193 100%
Sutiflks 135
13 M.adian 126
2 Mln 117
1QB
142 Max g9
90
81
T2
83
64
45
36
2T
1e
9
0
Hpw often do you go lq II ~• 4 ~ Once a yeas 26 ~ Every Month 2 ~ Neverl
Paul Biane Library9 13 ®Approximately every three months 142 ~ Eva7 Week
_. ---
tn2
® 11. What is the coolest thing you have NEVER seen at a Library? Tell us Your Ideas herel
Responses Percent
Responses: 150 100%
Total Responded to this question: 150 77.72%
Total who skipped this question: 43 22.26%
Total: 193 100%
Graph/Chart function not relevant for this question type.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 93
~' 4,e ~r " m`
s~ ~', ~° ~~ cj0,
O~ to~°e ~'~ <<,se~
~~
~~
~o*
4A
Rancho Cucamonga
11. What is the coolest thing you have NEVER seen at a Library? Tell us Your Ideas here!
Response
1 No answer.
2 No answer.
3 No answer.
4 No answer.
5 No answer.
6 No answer.
7 Game centers.
8 No answer.
9 Star wars activity.
10 Children's area.
11 No answer.
12 Kids play areas.
13 That's hard - I love this library and have been to many of the interactive functions and love the theme
ideas of a book and include craft, story-time or science, etc.
14 Children's library story theater.
15 No answer.
16 Summer program.
17 No answer.
18 My Gym -Physical activity for children of all ages.
19 No answer.
20 Summer programs.
21 No answer.
22 No answer.
23 Art Gallery-talks on famous artists-art for the children. Talks on famous authors-readingsfromtheir
books.
24 Kids small learning area where they can learn & enjoy independently and allow parents for
their personal reading time.
25 No answer.
26 Baby story hour.
27 No answer.
28 No answer.
29 No answer.
30 StoryTme!
31 I love the Archibald Children's Library. There is not much about the physical Biane Library that I like. It
is not a friendly library that way. The events put on in conjunction with the cultural center are very nice
and well organized. It would be nice if the Biane library could be as organized as the Archibald Library
in the Easy Readers section. The lack of willingness to alphabetize its books is terrible and a MAJOR
reason I, along with many of my family and friends choose to avoid the Biane.
32 Harry Potter book release.
33 No answer.
34 I love summer reading Programs! I won a train ride (Amtrak) when I was a kid!
35 I'm happy.
P-169
94 GYROSCOPEINC
P-170
Rancho KIDS Feasibility Study
36 Starbucks.
37 Last February (2008) There was a cultural performance once evening during Black History month. I
was musical in the Playhouse lobby. Outstanding!
38 No answer.
39 Beautiful displays on different events/holidays. Story-time. Computer use/ computer classes.
40 They have shows for children.
41 Toys and activities.
42 Dinosaurs, Interaction, Hands on for kids.
43 Everything.
44 Music center -where kids can learn to play an instrument.
45 Story-time.
46 No answer.
47 No answer.
48 More kids activities. More parent/kid participation.
49 Items on the back (pictures).
50 Starbucks.
51 No answer.
52 Mp3 players and Ipods on the tables.
53 Kids section/books.
54 Animals for children to see.
55 No answer.
56 No answer.
57 No answer.
58 Puzzles and coloring sheets. Most other library provide these kind.
59 Science center; parent center; music regularly.
60 I like everything. It's very neat and organize.
61 I just wished you had more classes for tots! We are willing to pay too!
62 Story time is pretty good but very, very short.
63 No answer.
64 More interactive participation programs.
65 No answer.
66 More activities for toddlers (2-5) not yet in school. More learning things like story-time.
67 No answer.
68 Clean!
69 No answer.
70 Story-time
71 Reading time for kids and singing.
72 An art class.
73 Computer lab/kid Auditorium.
74 ?Toddler time is great.
75 Space learning center/museum.
76 Children's story times.
77 I love the children's programs.
78 My friend in Canada has a toy library where kids can play and rent toys.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 95
P-171
Rancho Cucamonga
79 Interactive play area, even something like a gymboree area.
80 My son enjoying himself.
81 Class to learn English for parents in the morning when children at school.
82 Book discussion for kids.
83 I really enjoy the children's "story time". It is such a great idea and start for toddlers. I believe it gives
them a little preparation for preschool.
84 I personally would like to a science and math interactive area for children. The library would be a nice
place to have math and science exploration for children, too.
85 The coolest thing I saw was the Chinese Dragon.
86 10 year old request -Acting out books in small groups; small art section with pictures and sculptures.
87 A wall portrait of different kinds of bugs/insects.
88 Story-time.
89 No ideas.
90 Children's Story time.
91 Summer reading program. Friendly help desk.
92 I haven't seen but it would be cool to see fun things to climb on, interactive learning centers, and
outdoor water fountain play.
93 We are fairly new so we are really enjoying the Children's library so far.
94 Puppet show.
95 Children's play area shown in picture.
96 No answer.
97 No answer.
98 Big play area.
99 No answer.
100 Children's museum.
101 No answer.
102 No answer.
103 No answer.
104 No answer.
105 A touch and feel museum or interactive things for kids to do and learn.
106 No answer.
107 No answer.
108 No answer.
109 No answer.
110 No answer.
111 Children's story-time.
112 Story time.
113 Shows with animals, magic, etc.
114 No answer.
115 No answer.
116 "Veggie Tales" movie rentals and "Story Time".
117 Petting zoo -interaction and animals.
118 Indoor play area.
119 Indoor playground.
96 GYROSCO PEINC
P-172
Rancho KIDS Feasibility Study
120 Amore toddler-friendly environment. Indoor playground (play area).
121 No answer.
122 No answer.
123 I would just like to see more children's programs -especially young children ages 1-5. Having free
play after story-time was nice!
124 Inside playground. Hands on children museum.
125 Hands on toys for learning while playing.
126 Love the children's museum idea!!!
127 I love story-time!
128 No answer.
129 No answer.
130 No answer.
131 No answer.
132 Interactive play center.
133 No answer.
134 Kids play center.
135 Interactive museum!
136 No answer.
137 No answer.
138 Dr. Seuss event. Bouncing baby story-time.
139 No answer.
140 Longer story-time; character dressed up for story-time; free programs are great.
141 No answer.
142 Star Wars Day /Chinese New Year Program.
143 Penguins; Visiting animals or videos about their lives.
144 Photo gallery -kids bring in photos they have taken and they are posted for a week.
145 No answer.
146 No answer.
147 No answer.
148 No answer.
149 Summer reading program shows.
150 Fax machine. Wireless printers for the wireless Internet.
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 97
Rancho Cucamonga
12. How often do you attend a theatrical performance at the Cultural Center?
Responses Percent
Once a year: 71 38.8%
Approximately every three months: 21 11.48%
Every Month: 2 1.09%
Every Week: 4 2.19%
Never: 85 46.45%
Total Responded to this question: 183 94.82%
Total who skipped this question: 10 5.18%
Total: 193 100%
How often do you spend a theatrical 71 C~ Once a year 4 ~ Every Yx eoh,
~,w rinunan!n of ihr~ to ~~itair!i C'.c~r~lr--r"- 21 ~ Approximolely every three months 85 ~ Never
"2 ~ Every Month
$falllttG6 N "
_. r. -
21 Median
2 Mir!
fi5 Max sJ_ - __.. _~..
64
60
56
52
48
44
40
35
12
2B
24
20
16
12
P
Responses Percent
Interactive Science Gallery: 39 21.2%
Hands-On Children's Museum: 121 65.76%
Tot Spot (Early Childhood Space): 16 8.7°/a
Natural History Place: 6 3.26%
If other, please specify 2 1.09%
Total Responded to this question: 184 95.34%
Total who skipped this question: 9 4.66%
Total: 193 100%
~It the library at the Cultural Center was adding a new family 39 f~ Interactive Science Gallery
attrac;lion, wleich lane wouly ynu bry tnost likbly to visit? 121 ~ Hands-On Children s Museum
16 C~ To; Spot (Early Childhood Space)
6 ~ NaWrad History Place
2 ~ 11 other, please speafy
Statls6cs _ __. _._
115
tfi Median dOE
2 Mln t4~
121 Max w'
U:
dY+
7P
tN`
~'
S1
4 d!
4[
3t
1"
2~
lA
12
k;
__.___. __
t•
i'!teraLtive Science Hands Or Childress To; Spot rEarly Natural Mstory Plar._F n r,;n~-., ~ iF i~.~ 5,, etf}
Gallery IS!usei.u~. C+rldh:xnd Space;
98 G Y R O S C O P E I N C
P-173
P-174
Rancho KIDS Feasibility Study
the Library at the Cultural Center was adding a new tamily attraction, which one would you be
ost likely to visit?
Responses
1. Space/planets.
2. No answer.
14. Of the four photos above, which one
Librsryt most represents a learning environment you would want t o visit at the
Responses Percent
A: 33 18.75
B: 47 26.7%
C: 21 11.93%
D: 71 40.34%
None of the Above: 4 2.27%
Total Responded to this question: 176 91.19%
Total who skipped this question: 17 8.81%
Total: 193 100°rb
7z
9bdslfcs ~ 69
33 Median ~
4 M!n 63
fi4
71 Max 57
ri4
51
48
45
a2
39
36
33
30
27
24
21
1B
15
12
9
6
3
(1
Qi the tour photos Above. which one most represents a IBArning ~ ~ A 7t (~ 0
environment you wauM want to visit at the Library? 47 ~ 0 4 !None oithe
21 ~c
21
A B C 0 None of the Atwve
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 I gyroscopeinc.com 99
P-175
Rancho Cucamonga
" ` 15. How often do you go to Victoria Gardens?
I(
Responses Percent
Once a year: 7 3.83%
Approximately every three months: 15 8.2%
Every Month: 42 22.95%
Every Week: 115 62.84%
Every Day: 4 2.19%
Total Responded to this question: 183 94,82%
Total who skipped this question: 10 5.16%
Total: 193 100%
__ -- ----
How Dftdn do you go In ~ ~ Once a year 42 ~ Every Month 4 t11t~ Every Day ~l
Victoria Gardens? 15 ~ Approximately every three montts 115 ~ Every Week
Statistics t12
1::° t 15
15 Median
4 Min ?t
115 Max ~,
i:;'.
~r.
.. ~
.tr 41 ..I.
tP.
1^.
~`
-~ me
¢° c`r
o eP~
yy eA
O
o
~~ ~~~
+
~A ~.
~~~;,,' 16. Have you ever visited an Interactive Children's Museums If yes, please tell us
Responses Percent
No: 88 49.16%
Yes: 91 50.84%
Which One? : 86 48.04
Total Responded to this question: 179 92.75%
Total who skipped this question: 14 7.25%
Total: 193 100°h
8tsebties 88
89.5 Median 84
88 Mln ~
91 Max ~
68
64
60
56
52
18
44
40
36
32
28
24
20
16
12
8
a
100 G Y R O S C O P E I N C
No Ves
Rancho KIDS Feasibility Study
® 17. How far are you willing to drive to visit an interactive children's museumt
Responses Percent
10 Mlles: 55 31.61%
20 Mlles: 41 23.56%
30 Mlles: 36 20.69%
40 Mlles: 17 9.77%
More than 40 Mlles: 25 14.37%
Total Responded to this question: 174 90.16%
Total who skipped this queston: 19 9.84%
Total: 193 100%
-- -
„V far ere you willing to drive to visa ..c 55 m 10 Mlles 36 Q) 30 Milea 25 ~ Moro Man 4
lerachve children's museum? 41 ®20 Mibs 17 ~ 40 Mores
Statistics 54
36 MxGian 51
17 Mm 48
55 Max 45
42
39
Y.
33 36
3Q
27
24
21
18
15 ~° 17
12
9
6
3
n
iD Mlixs 70 Mile. :" I:'~~~- 4n pda,.,
Mnrp than 40 Miles
283 Fourth Street, Suite 201, Oakland, CA 94607 I 510.986.0111 ( gyroscopeinc.com 101
P-176
Rancho Cucamonga
18. Would you like to participate in future surveys regarding new children's and family programs at the
Library?
Responses Percent
Yes: 134 77.01%
No: 40 22.99°/a
Total Responded to this question: 174 90.169'0
Total who skipped this question: 19 9.84%
Total: 193 100°k
135
8tatlslks 130
B7 Median 125
120
40 Mln 115
134 MaK 110
105
100
95
90
BS
80
75
70
65
80
55
50
45
40
35
30
25
20
15
10
5
0
Would you like l0 participate in future surveys regarding new children's and family 13a l~ Yes
programs at the Library? no ® No
19. If you answered yes above, please enter your email address in the boz below. We will not share your email
address with any other group.
Responses Percent
Email Address: 123 100
Total Responded to this question: 123 63.73%
Total who skipped this question: 70 36.27%
Total: 193 100%
Graph/Chart function not relevant for this question type.
P-177
102 G Y R O S C O P E I N C
P-178
STATE GRANTS
P-179
CALIFORNIA STATE LIBRARY
FY 2009/10
LSTA COMPETITIVE GRANT APPLICATION
ELE~S,M~ ENT 1: BASIC INFORMATION ¢.
Y - of °£
µl. Library/Organization
Rancho Cucamonga Library Services
2. Internet Web Site Address
www:rcpl.lib.ca.us
3. Project Coordinator Name & Title 4. EmaO Address
Michelle Perera, Assistant Library Director mperera@cityofrc.com
5. Business Phone Number 6. Fax Number
909-477-2720, ext. 5055 909-477-2725
7. Mailing Address
PO Boa or Street Address City State Zip
12505 Cultural Center Dove Rancho Cucamonga CA 91739
S. Project Title Rancho KIDS (Phase II)
9. LSTA Fonds Requested $45,000
lo. Local Match $81,400
11. Total Project Cost $126,400
12. Federal Library Services & Technology Act (LSTA) Purpose (Check one pxrpose which best describes the project)
® Providing services to promote life-long learning
^ Developing public and private partnerships
^ Providing targeted services to diverse populations or persons who have difficulty accessing services
^ Developing library technology, connectivity and services
13. Cnlifornia's F'Y 2009/10 LSTA Priorities (Check all priorities that describe the project)
® Literacy and Educational Support
® Responsive Changes fn Library Services
^ Digital Preservation and Resource Sharing
^ Technology Access Cor All
^ Access and Accessibility
14. Number of persons served (The number ofpersats who use ar will benefit directly fro»t this project) 40,000
15. Primary Audience for project (Check at (east one, maximum of three)
Adults
Children
Institutivnaliud persons
Library Staff
Non/limited English speaking persons
People with special needs
Pre-school children
^ Public library trustees
^ Rural Populations
^ Seaior Citizens
^ Statewide public
^ Urban populations
^ Young adults and teens
16. Thi Iguatnre cettifres that I have read and support this LSTif Competitive Grant Applleatiwi.
-~~~~- ~~~-~-'~vi - ~ ayl 3 7ti ci q
S gne[ure of Me Director Dnt~-
P-180
ELEMENT 2: PROJECT BACKGROUND AND SUMMARY
Describe how Nils project was identified as a need, how it relates to your strategic plan, and what wiU be accomplished if [his
project is implemented. Should relate to acflv[ties in the timeline (Element 4) and include statistical Info to support project.
Limit to one oaee and use 12 ooint font.
Thanks to an LSTA grant in the 2008-09 grant cycle, Rancho Cucamonga Library Services (RCLS) is currently
concluding a feasibility study and needs assessment to determine the best way to create a blended service model
of library services and interactive exhibits at the Biane Library at Victoria Gardens Ma11. Needs assessment
data, including survey and focus group results, show overwhelming support For the creation of an interactive,
hands on experience for young children and their families. As a result of our study process and to continue
progress toward the strategic goal of offering an interactive space on our second floor, RCLS is applying for a
2009-10 LSTA grant to use this valuable date to further develop the concept of interactive exhibits in libraries -
onethat blends the best of children's museum exhibits with the best of library practices. Rancho KIDS (Phase
II) will result in a new, innovative, and interactive approach to learning through play in libraries complete with:
1. "Play and Leazn (PAL) Islands" that bring together Teaming through play and library materials
2. Training for Rancho Cucamonga Library staff in the aeeas of "play" and eazly childhood learning
3. Develop a Plan for creating a play symposium for other public libraries which includes a PAL teaching
packet and, most importantly, a plan to "travel" the PAL Islands to local schools and interested public libraries.
Building on the needs assessment and on the existing successes of the Biane Library (12 weekly storytimes,
cultural arts programs, school family nights, partnerships with theater, mall, and schools, etc.), planning and
design for the second floor will begin at the end of next fiscal year. In the meantime, Rancho Cucamonga
Library staff are committed to continuing the excitement and momentum resulting from the 2009 needs
assessment (see Attachment A for data) and beginning to integrate interactive experiences into the library
experience. Our focus groups, interviews, and online, paper, telephone and intercept surveys (550 respondents
total) offer supporting statistics and anecdotal evidence that show an overwhelming desire from the residents of
Rancho Cucamonga and environs for increased interactive experiences for children and families.
As a result, Rancho Cucamonga Library staff and children's museum consultants plan to create five "Play and
Learn Islands" that incorporate an interactive experience (i.e. dinosaur dig pit) with library materials (i.e.
dinosaur and fossil books/media) to give children and their families an interactive learning experience ("playing"
with dinosaur bones in sand in the library and then checking out related materials to further reinforce the
learning). Support materials about what a child Teams from this interactive experience will also be made
available. Each "PAL Island" will be scaled to work in a public library (25-50 sq R, while most children's
museum exhibits range from 1,000-5,000 sq ft), and will be part of the children's room, but also mobile enough
to use at library events and outreach activities (e.g. bookmobile visits). Their purpose will be to support
imaginative play, eazly and experiential learning, spontaneity, and creativity. Needs assessment and survey data
showed respondents having a high interest in interactive exhibits that support science, the visual and performing
arts, history, natural history, environmental science, etc. (please see comments in Attachment A), and PAL
Islands will indeed address many of these learning areas. Ultimately, we hope these innovative play and learn
stations will begin to build a foundation and prototyping for interactive experiences in our libraries.
In addition to the PAL Islands, grant money will go towazds training and educating librazy staff in the aeeas of
eazly childhood learning and facilitating play, specifically as it pertains to children's museums. Through this
training, staffwill be able to work with interactive exhibit consultants to create Play and Leam Islands that best
suit the needs of the community, and will be able to use this knowlegdge to create a Plan for introducing local
schools and other public libraries to play and learn opportunities through a Play and Leam Teaching Packet -
assorted reseazch, strategies, and ideas that will assist any public library personnel in facilitating play in library
environments. Finally, staff will establish a method to "travel" PAL Islands to local schools and public libraries.
P-181
ELEMENT 3: PLANNING AND EVALUATION
Please answer each area concisely and completely. Limit to bvo ogees and use 12 ooint font.
A. Project Purpose -Short statement which answers the questions: we do what, for whom, for what expected benefit
Our intent is to reseazch and develop the concept ofplaying and learning in libraries for children and their
families, as well as for local schools and public libraries, through several deliverables (PAL Islands that
showcase the true value of play in the educational process for children, training for library staff, and the
creation of a plan to create a play and learn teaching packet and exhibit traveling opportunities.)
B. Project Activities/Methods -How will the project be carried out? Include major activities from the timeline.
- Rancho KIDS Team -assemble team that will execute grant (library staff, schools, mall management,
consultants, and other partners). Throughout grant cycle, work with team to determine best use of PAL
Islands, creation of other partners, and most effective way to promote new service element.
-Needs Assessment -analyze survey, interview, and focus group data to determine play topics and types of
interactive experiences in which the public says they are interested.
- Five PAL Islands -Develop and issue RFP for PAL Islands, interview consultants, award project, work
with consultants to create PAL wncept and ideas, fabricate PAL Islands, roll out PAL Islands to public at
both Rancho Cucamonga Libraries (also develop mobile Islands for use as outreach, events, etc.)
- Library Collection -create five new library collections specific to PAL Islands topics (i.e. dinosaurs,
shapes, etc.) Work with book vendor Brodart to create collection of 500 new items (some purchased, some
donated by the Brodart Company). Items will be process and cataloged by Brodart with PAL Island
designation.
- Play Reseazch - wnduct research of "play" in children's lives, effective use of play in children's museums
as part of the learning process, and explore opportunities for play to be integrated into libraries. In addition,
visit other children's museums and work with their play staff for additional training, as well as attend
National Children's Museum Conference (in Minnesota) in April, 2010 and present program on preliminary
reseazch findings at California Library Association Conference in November 2010.
-Marketing -create collateral materials to promote PAL Islands, press releases for local news agencies,
website publicity, quarterly city magazine ("Grapevine") articles, displays, flyers, etc.
- "Plan" -assemble smaller team that will use play reseazch, benchmazks, and best practices to create a
Plan to extend knowledge learned and tools utilized to other interested school and public libraries. Plan will
include method for creating a "Play Symposium" for other libraries, play teaching packet, and most
importantly, determine a process for the potential to "travel" exhibits created (once evaluated by Rancho
Cucamonga Library staff).
- Survey public to determine effectiveness and interest in Play and Learn stations and future interest in
Rancho KIDS project.
C. Aaficipated Project Outputs -Measures of service or products provided.
i. Design and fabrication of5 Play and Leam Islands.
2. 500 new, topic specific, materials added to collection. Library materials' circulation in PAL topics will
increase by 25%.
3. 40,D00 children and their families will experience Play and Learn Islands.
4. Library staff will increase their knowledge base about the value of play exponentially.
5. Plan that outlines opportunities for local schools and public libraries to access play packet, training, and
tmveling exhibits.
P-182
D. Anticipated Project Outcome(s) - what chavge is expected in the target audience's skills, knowledge, behavior, attitude,
and status or life condition. How will you measure these outcomes?
1. Children who use Play and Learn Islands will have a greater sense ofself-confidence, creativity, and
desire to learn. Pazents who use Play and Learn Islands with their children will have a greater family
connectedness. 75% of families using PAL Islands will realize the importance of play in the Teaming
process. This outcome will be measured by usage of PAL Lslands, brief surveys, anecdotal evidence from
families, increase in attendance at family-oriented programs, and requests for increased interactive
experiences.
2. Rancho Cucamonga Library customers will increase their "play" time and activities by 25% as a result
of PAL Islands. Pazents will realize the value of play in their childrens' lives and will accordingly look for
more "play" centered activities (beyond the traditional visits to the park or hanging out at the mall) This
outcome will be measured by anecdotal evidence from families, requests for additional interactive
experiences, increase in family program attendance, and pazents requesting more enriching opportunities for
their children.
3. Amore enriching public library experience -through the Islands, training, and play reseazch, library
users will have a more enriching experience each time they visit the library. This outcome will be
measured by the overall success of the Rancho KIDS project, number of users of PAL Lslands, and number
of other California libraries that embark on this type of project.
4. Children's Services in Rancho Cucamonga Libraries will change by at least 50% - creating a more
Family-centric service and programming lineup because of, but not limited to, the Rancho KIDS project.
E. Complete the fallowivg sentence. This project will be successful if:
1. ... we bring a sense of joy into families' lives through our Play and Learn Islands. Design and fabricate
PAL Islands that showcase the true value of play in the educational process for children. PAL Islands will
be themed to highlight a particulaz topic (dinosaurs, shapes, art, science, etc.), will include an interactive
component (i.e. dino dig, art project, science experiment, etc.), and will also feature a collection of
materials to support that topic (at least 100 items depending on subject matter and availability).
2. ... we reinvent our library staff from traditional librarians into those that will embrace play, creativity,
unstructured time, and [perhaps] messyness! in order to develop the concept of "playing and learning" as a
future opportunity for all public libraries, Rancho Cucamonga Library staff will research the impact of play
on a child's life by attending training at children's museums and children's museum conferences to Team
how to effectively facilitate play and create a more open, unstrnctured environment.
3. ... we succeed in creating a scalable plan to integrate play into public libraries. We will create a Plan to
develop a workshop and teaching packet that builds on both the development of PAL Islands as well as play
research -geared to California public and school librarians to paRicipate in an interactive and innovative
program that teaches the importance and qualities of using play as a learning tool for children and families.
And, included in the Plan, a way to travel the PAL Islands to local area schools and other interested
libraries.
VJ
~L~
L5'
I~
a
W
E~
z
~'
a
W
L
u
v
.~
w
.~
QS
d
Z
O
w
b
C
0
R.
a`~
tL.
0
4
'a
7
O
s
d
C
v
E
d
s
F
.s
u
a
'o
L
d
d
ti
0
M
d
d
0
u
~ ~
o ~
'fl c
a E
a
c
~ •~
.°C. ~a
~ ~
w u
a ~
'~ u
R
a ~
rk
a~
ba
C ""
W ~
a
~~
i G
v ~
ea 0-
+. C
0^ ".'
4 A
a?
~~
~~
E~
e
.e a
u ~
a e
u.
3
o =
~a
~'' .~ ~C
fi^ - ay -`,
..
+`., ry ~ 1~
.._ 'I
~ ~/
I~
; :
.. L ~,/
Fr` L
it
~`.
- ,.._,
~.;
,~^ ~• i~C ~ ~C ~C yC
~~
z
~s: ~~
,~ ~ ~ ~
"_;_.:... Y~
` i
G ~
~ '~
~
.ti y
id .C
>C
~
04
3
'
'~
~,
`~
O
'~ ~
G
rn
C ~
+
X . ~
~ P,
p
cti O ~ > ~ ~ y~ ~~. vi
`
- ~ b ~ a~ ~ ~ ~ - ~ ~
~ ~ ~ a..~ O ~
a
U
O d
C~
~ U
..~
'y
_ ~
~ y
~ 'a
~
~ y
~ QS
: FL O '~
~ p
c ~`~+ ~
.
. _ . G ... N
~--~ ~ .U ~
~ VJ
~a
a V
~ ~
~, y
...
~
.~
.^
~.
o
~ .~ ~ o .-+
°i
°~ ~
G cu p,,
~ ~"
~ ~
:3 w
~ •~ ~
a~i'° ~
~ a~i
~ ~
~ ~ .n
~
~
~
~ ~ p~
N~
+-'
G --~ G
~
~~ ~. o
V G
G ~
O ~
~ a~
~
~ ,
o
~ r
~
1 v~ ~ p
G rn G ~
a~ v .r m
~ a~ G '^'
n~ .fl O
p c~v +r
a. ..., G
~ Q.~ a. ca c~ ~ ~ m - w v~ U w v~
~
N ~
M
~
~
~o ~ U
~ ~
~o
a;
° ,~
~
Na
P-183
P-184
ELEMENT 5: BUDGET
The budget should clearly identify the amounts requested and from what sources.
Clllilrrtn 1~
u
;
'
~
` (~UIUf11R I3
C~{~hUitn C~~ ~_taltitlf[l I) ---
~.
'
_ ,
~..~ ~
~3ud cq:(
t-1.e t-
. ~~
z .~.y„~~. ~
i,~I'~. L~ieai ltiatch
I'at.~l (12~-E~-I31
~H~il,t'it'S $ I;CRi'~CJ -
Pro~ect Mana ers (200 hours) $0 $15,000 $1 x,000
Princi al Librarian -Children's Services (80 hours $0 $5,000 $5,000
Children's Services Librarians - 2 (200 hours $0 $8,500 $8,500
Lib Assistant ChiIdren's (80 hours] $0 $2,400 $2,400
subtotal $0 $30,900 $30,900
Explanation:
- Project Managers -Library Director, Robert Karatsu, will give 40 hours of time to issue RFP, interview, and finalize contract for
interactive exhibit consultants ~ Assistant Library Director, Michelle Perera, will give 160 hours to the overall management of project
(working with consultants, analyzing needs assessment data, overseeing development, overseeing PR, and coordinating "Plan")
- Principal Librarian, Children's Services -Principal Librarian, Renee Tobin, will give 80 hours to oversee and coordinate "play"
research, training of staff, and play teaching packet
- Children's Services Librarians -Librarians, Angelica Trummell and Mazgaret Hatanaka, will give 200 hours to work with project
team to develop concepts for Play and Learn Islands, conduct play research, collection development, and with creating future "Plan"
- Library Asst, Children's -Library Assistant, Isabel Guzman, will give 80 hours to the creation of PR materials, research, and training
-- $30,900 from Library funds
- ~-
500 Libr Books and Media $5,000 $5,000 $10,000
$0 $0 $0
$a $o $o
$a $o $o
Subtotal $5,000 $5,000 $10,000
Explanation:
New book and media collections will complement the learning experience of the interactive PAL Islands. Collections will be based
upon the learning concepts of the interactive PAL Islands, and can be circulated so that parents and their children can further reinforce
learning at home. For example, if one of the PAL Islands for this project was amini-grocery store, a collection of books and media on
subjects such as nutrition, gardening, cooking, etc. (for children and parents) would accompany this exhibit.
--- $5,000 request from LSTA / $2,500 from Library Foundation / $2,500 in-kind from Brodart Co.
Equihinent (Itcrrxs o'er ~S,OtIO her uttit)
5 Pla ~ and Learn Islands (to ics determined on com lotion of $30,000 $30,000 $00,000
needs assessment in June $0 $0 $0
$0 $0 $0
$0 $0 $0
subtotal $30,000 $30,000 $60,000
Explanation:
Play and Learn (PAL) Islands are based on interactive Iearning exhibits that are found in children's museums. Examples of interactive
learning exhibits would be things such as amini-grocery store, where there would be displays of items commonly found in a grocery
store (i.e. fruits and vegetables, meats, packaged products) and a cash register, where children can "check out," or an "air fountain,"
where children can explore and experiment with columns of moving air. A total of 5 PAL Islands would be a part of the Rancho KIDS
Phase Two project. These PAL Islands would be approximately 25-50 sq. ft, completely portable (so they could be moved not only
around the Library but also to events outside of the Library or even shipped to local schools or other libraries that wished to offer
interactive exhibits). Each PAL Island will also be accompanied by approximately a 100 book and media collection, and a packet of
instructional materials on the concept of "play and learn."
-- $30,000 request from LSTA / $30,000 from Library Foundation
Operatins Expenses
P-185
>-• CAIumnA E C:uiurnn I1 t'ulttu,n (. ;._ t~oiutnr, I)
_
-~ui3 tom; =3r .,max&;~ ~~ _
._.~.
1,..~"'1'A
~,~~__~...~_._.,_
Lc,raE 1t:~tch ._.___. ------,--~
'1'oitil t11i'C:-t11
:~~flgt1'aCtCi~ ~l'r~'tCeS 'Y
Consultant for Interactive Exhibits $10,000 $5,000 $15,000
"Pla "Consultants / S eskers Fees $0 $2,500 $2,500
$0 $0 $0
$0 $0 $0
Subtotal $10,000 $7,500 $ 17,500
Explanation:
Consultant fees for conceptual plan and design for interactive Play and Learn Islands. Consultant will work with library staff, utilizing
"phase one" survey and focus group data from the Rancho KIDS project to select specific interactive exhibits, Consultant will also
work with library staff to give more training in the concept of"p[ay as learning" and will also be a keynote speaker for training seminar
on the value of "play."
--- $10,000 request from LSTA / $7,500 from Library Foundation
Printin Su lies ( er, toner, Oster board, etc. $0 $1,000 $1,000
$0 $0 $0
$0 $0 $0
$a $o $o
subtotal $0 $I,ooo $l,ooo
Explanation:
These supplies will be used primarily for PR materials advertising the PAL Islands, and also for the collateral material (training) that
will accompany each exhibit.
--- $1,000 from Library funds
Other ChBracs
Trainin {travel to children's museums) $0 $3,000 $3,000
Children's Museum Conference $0 $4,000 $4,000
$0 $0 $0
$0 $0 $0
subtotal $0 $7 000 $7,000
Explanation: '
-Training -Rancho Cucamonga Library staff will need training in the areas of early childhood learning, playing and learning, and the
concept of interactive experiences for children and families. Training monies will be used to travel to children's museums to study the
concept of play and interactive experiences, as well as used far other local training opportunities.
-Children's Museum Conferences -funds will be used to travel to and attend national children's museum conference presented by the
Association of Children's Museums in April 2010.
--- $2,000 from Library funds / $5,000 from Library Foundation
O cretin Ex eases Subtotal $10,000 $15,500 $25,500
Project Total
Salaries & Iienefih, A4aterials, I"equipment, and Operating Lspcnses)
$45,000
$81,400
$126,400
ltllllrl'Ct C"iltil (t[ l tt} ll)'~`~) $Q $Q $a
~il'~~tlt '~'O#a~S $45,000 $81,400 $126,400
FUTURE FUNDING
Briefly describe how this project will be financially supported in the future.
P-186
At the end of the grant cycle, Rancho Cucamonga Library Services will continue to pursue the multi-year
,Rancho KIDS project. Phase One (needs assessment) is almost complete. Phase Two funds are now being
requested from LSTA. Phase Three (in 2010) will include 1. Conceptal plan and design of interactive learning
experience, 2. Additional PAL Islands throughout the Rancho Cucamonga Libraries and 3. Implement "Plan"
created from requested 2009.LSTA grant. Funds to support Phase 3 will come from:
1. Rancho Cucamonga Library Foundation has committed to fundraising far the Rancho KIDS endeavor
2. Environmental Programs Division of City of RC has earmarked funds for environmental-related exhibits
3. Grant opportunities will be pursued (i.e. National Science Foundation for science exhibits)
4. City of Rancho Cucamonga Redevelopment Agency has earmarked funds for design of Rancho KIDS
5. Additional partnerships will be sought and developed for exhibit sponsors (i.e. water district, mall, First 5)
ELEMENT 6: ATTACHIVIENTS
If you have additionnl resources that support your grant, please attach after this page
ELEMENT 7: INTERNET CERTIFICATION FOR APPLICANT
PUBLIC LIBRARIES FY 2009/2010
Check the Appropriate Library Type
® Public Library ^ Academic ^ K-12 ^ Multi-type ^ SpeciaUOther
As duly authorized representative of the applicant library, I hereby certify that: (check only one of the follou+ing
boxes)
A. ^ The applicant library has complied with the requirements of Section 9134(f)Q) of the Library
Services and Technology Act
B. ^ The applicant library has not yet complied with the requirements of Section 9134(f)(1) of the
Library Services and Technology Act. However, the applicant is undertaking actions,
including any necessary procurement procedures, to put into place an Internet safety policy
that meets these requirements. The applicant library will be in compliance with the
requirements of Section 9134(f)(1) before the library receives funding for a subsequent year.
C. ® The requirements of Section 9134 (f)(1) of the Library Services and Technology Act do not
apply to the applicant library because no funds made available under the LSTA program will
be used to purchase computers used to access the Internet or to pay for direct cost associated
with accessing the Internet for a public library or public elementary school or secondary
school library that does not receive discounted E-Rate services under the Communications Act
of 1934, as amended.
l`C~v G.l/f'~I
Signature of
Utticial
/~ aM ~~ ~D O 9
Date ~
P-187
ELEMENT 8: ASSURANCES
The applicant assures and certifies that i[ will comply with the regulations, policies, guidelines and requirements, as they relate to [he
application, acceptance and use of Federal funds for this federally assisted project. Also the Applicant assumes and certifies:
I. It possesses legal authority to apply for the grant; that a resolution, motion or similar action has been duly adopted or passed as an
official act of the applicant's governing body, authorizing the filing of the application, including all understandings and assurances
contained therein, and directing and authorizing the person identified as the official representative of the applicant to act in
connection with the application and to provide such additional information as may be required.
2. It will comply with Title VI of the Civil Rights Act of 1964 (P.L. 88-352) end in accordance with Title VI of that Act, no person in
the United States shall, on the ground of rece, color or national origin, be excluded from participation in, be denied the benefits of, or
be otherwise subjected [o discrimination under any program or activity for which the applicant receives Federal financial assistance
and will immediately take any measures necessary [o effectuate this agreement.
3. It will comply with Title VI of the Civil Rights Act of 1964 (42 U.S.C. 2000d) prohibiting employment discrimination where
(1) the primary purpose of a grant is to provide employment or (2) discriminatory employment practices will result in unequal
treatment of persons who are or should be benefiting from the grant-sided activity.
4. It will comply with Section 504 of the Rehabilitation Act of 1973, as amended, 20 U.S.C. 794, which prohibits discrimination on the
basis of handicap in programs and activities receiving Federal financial assistance.
5. It will comply with Title IX of the Education Amendments of 1972, as amended, 20 U.S.C. 1681 et seq., which prohibits
discrimination on the basis of sex in education programs and activities receiving Federal financial assistance.
6. I[ will comply with [he Age Discrimination Act of 1975, es amended, 42 U.S.C 6] Ol et seq., which prohibits discrimination on the
basis of age in programs or activities receiving Federal financial assistance.
7. It will comply with requirements of the provisions of the Uniform Relocation Assistance and Real Property Acquisitions Act of 1970
(P.L. 91-646) which provides for fair and equitable treatment of persons displaced as a result of Federal and federally-assisted
programs.
8. it will comply with the provisions of [he Hatch Act which limit the political activity ofemployees.
9. It will comply with the minimum wage and maximum hours provisions of the Federal Fair Labor Standards Act, as they apply to
hospital and educational institurion employees of State and local governments.
10. It will establish safeguards to prohibit employees from using their positions For a purpose that is or gives the appearance of being
motivated by desire for private gain for themselves or others, particulazly those with whom they have family, business, or other ties.
11. It will give the sponsoring agency or the Comptroller General through any authorized representative the access to end [he right to
examine all records, books, papers, or documents related to the grant.
12. It will comply with all requirements by the Federal-sponsoring agency concerning special requirements of law, program
requirements, and other administrative requirements.
13. It will insure [hat [he facilities under its ownership, lease or supervision which shall be utilized in the accomplishment of the project
are not listed on the Environmental Protection Agency's (EPA) list of violating facilities and that i[ will notify the Federal grantor
agency of the receipt of any communication from the Director of the EPA Office of Federal Activities indicating that a facility to be
used in the project is under consideration for listing by the EPA.
14. It will comply with the flood insurance purchase requirements of Section 102(e) requires, on or after March 2, ]975, the purchase of
flood insurance in communities where such insurance is available as a condition for the receipt of any Federal financial assistance for
construction or acquisition purposes for use in any area that has been identified by [he Secretary of the Department of Housing and
Urban Development as an area having special flood hazards. The phrase "Federal financial assistance" includes any form of loan,
grant, guaranty, insurance payment, rebate, subsidy, disaster assistance loan or grant, or any other form of direct or indvect Federal
assistance.
I5. It will assist the Federal grantor agency in its compliance with Section 106 of the National Historic Preservation Act of 1966 as
emended (16 U.S.C. 470), Executive Order 11593, and the Archeological and Historic Preservation Act of 1966 (16 U.S.C. 469a-1 et
seq.) by (a) consulting with the State Historic Preservation Officer on the conduct of investigations, as necessary to identify
properties listed in or eligible for inclusion in the National Register of Historic Places that are subject [o adverse effects (see 36 CFR
Part 800.8) by [he activity, and notifying the Federal grantor agency of the existence of any such properties, and by (b) complying
with all requirements established by [he Federal grantor agency to avoid or mitigate adverse effects upon such properties.
P-188
ELEMENT 9: CERTIFICATIONS REGARDING LOBBYING, DEBARMENT,
SUSPENSION AND OTHER RESPONSIBILITY MATTER; AND DRUG-FREE
WORKPLACE REQUIItEMENTS
Applicants should refer [e the regulations cited below to determine the certification to which [hey are required to attest Applicants should
also review the instructions far certification included in the regulations before completing this form. Signature of this form provides for
compliance with certification requirements under 34 CPR Part 82 "New Restrictions on Lobbying," and 34 CFR Part 85, "Government-
wide Debarment and Suspension (Non-procurement) and Government-wide Requirements for Drug-Free Workplace (Grants)." The
certifications shall be treated as a material representation of fact upon which reliance wil] be placed when the Institute of Museum and
Library Services determines to award the covered transaction, grant, or cooperative agreement
1. LOBBYING
As required by Section 1352, Title 3 ] of the U.S. Code and implemented a[ 34 CFR Part 82 for persons entering into a grant or
cooperetive agreement over $100,000, as defined at 34 CFR Part 82, Sections 82.105 and 82.110, the applicant certifies than
(a) No Federal appropriated funds have been paid or will be paid by or on behalf of the undersigned, to any person for influencing or
attempting to influence an officer or employee of any agency, a Member of Congress, and officer of employee of Congress, or an
employee of a Member of Congress in connection with the making of any Federal gran[, the entering into or any cooperative
agreement and the extension, continuation, renewal, amendment, or modification of any Federal grant or cooperative agreement;
(b) if any funds other than Federal appropriated funds have been paid or will be paid to any person for influencing or attempting to
influence an officer or employee of Congress, or an employee of a Member of Congress in connection with [his Federal gran[ or
cooperative agreement, the undersigned shall complete and submit Standard Form - LLL "Disclosure Form to Report Lobbying," in
accordance with its instructions;
(c) The undersigned shall require that the language of this certification be included in the award documents for all subawards a[ all tiers
(including subgrents, contrects under grants and cooperative agreements, and subcontrects) and that all subrecipients shall certify and
disclose accordingly.
2. DEBARMENT, SUSPENSION, AND OTHER RESPONSIBILITY MATTERS
As requu•ed by Executive Order 12549, Debarment and Suspension, and implemented at 34 CFR Part 85, far prospective participants
in primary covered transactions, as defined at 34 CFR Part 85, Sections 85.105 and 85.110-
A. The applicant certifies that it and its principals:
(a) Are not presently debarred, suspended, proposed for debarment, declared ineligible, ar voluntarily excluded from covered
transactions by any Federal department or agency;
(b) Heve no[ within athree-year period preceding [his application been convicted of or had a civil judgment rendered against [hem for
commission of fraud or a criminal offense in connection with obtaining, attempting to obtain, or performing a public (Federal, State
or local) transaction or contract under a public transaction; violation of Federal or Stale antitrust statutes or commission of
embezzlement, theft, forgery, bribery, falsification or destruction of records, making false statements, or receiving stolen property;
(c) Are not presently indicted for or otherwise criminally or civilly charged by a governmental entity (Federal, Stale, of local) with
commission of any of the offenses enumerated in paragraph
(2)(b) of this certification; and
(d) Have not within a three-year period preceding [his application had one or more public transactions (Federal, Stale, of local)
terminated for cause or default; and
B. Where the applicant is unable [o certify to any of the statements in this certification, he ar she shall attach an explanation [o this
application.
3. DRUG-FREE WORKPLACE (GRANTEES OTHER THAN INDNIDUALS)
As requved by the Drug-Free Workplace of ] 988, and implemented at 34 CFR Part 85, Subpart F, for grantees, as defined a[ 34 CFR
Part 85, Sections 85.605 and 85.610-
A. The applicant certifies that it will or will continue to provide adrug-free workplace by;
10
P-189
(a) Publishing a statement notifying employees that the unlawful manufacture, distribution, dispensing, possession, or use of a controlled
substance is prohibited in the grantee's workplace and specifying the actions [hat will be taken against employees for violation of
such prohibition;
(b) Establishing an on-going drug-free awareness progrem to inform employees about-
(I) The dangers of drug abuse in the workplace;
(2) The grentee's policy ofmaintaining edrug-free workplace;
(3) Arty available drug counseling, rehabilitation, and employee assistance programs; and
(4) The penalties that may be imposed upon employees for dtvg~abuse violations occurring in the workplace.
(c) Making it a requirement that each employee to be engaged in the performance of the grant be given a copy of [he statement required
by para;3rePh (a);
(d) Notifying the employee in the statement required by paragraph (a) that, as a condition of employment under the gran[, the employee
will-
(1) Abide by the terms of the statement; and
(2) Notify the employer in writing of his or her conviction for a violation of a criminal drug statute occurting in the workplace no
later than five calendar days after such conviction;
(e) Notifying the agency, in writing, within 10 calendar days after receiving notice under subparagraph (d)(2) from an employee or
otherwise receiving actual notice of such conviction. Employers of convicted employees must provide notice, including position
title, to: Director, OLS/State Programs Division, lnstitu[e of Museum and Library Services, 1100 Pennsylvania Avenue, N.W., Room
802, Washington, DC 20506. Notice shall include the identification number(s) of each affected Brant
(f) Taking one of the following action, within 30 calendar days of receiving notice under subparagraph (d)(2), with respect to any
employee who is so convicted-
(I) Taking appropriate personnel action against such an employee, up to and including termination, consistent with [he requirements
ofthe Rehabilitation Act of 1973, as amended; or
(2) Requiring such employee [o participate satisfactorily in a drug abuse ossistance or rehabilitation program approved for such
purposes by a Federal, State, or local health, law enforcement or other appropriate agency.
(g) Making a good faith effort to continue to maintain adrug-free workplace through implementation or paragrephs (a),(b),(c),(d),(e),
and (f).
B. The grantee may insert in the space provided below the site(s) for the performance or work done in connection with the specific
grant:
Place of Performance (Street address, city, county, state, zip code)
Check ~ if there are workplaces on file that are not identified here.
DRUG-FREE WORKPLACE (GRANTEES WHO ARE INDIVIDUALS)
As required by the Drug-Free Workplace of 1988, and implemented at 34 CFR Part B5, Subpart F, for grantees, as defined at 34 CFR Part
85, Sections 85.605 end 85.610-
A. As a condition of the grant, 1 certify that I will not engage in the unlawful manufacture, distribution, dispensing, possession, or use of
a controlled substance in conducting any activity with the grant; and
B. If convicted of a criminal drug offense resulting from a violation occurring during the conduct of any grant activity, 1 will report the
conviction, in writing, within 10 calendaz days of the conviction [o: Director, OLS/State Programs Division, Institute of Museum and
Library Services, 1100 Pennsylvania Avenue, N.W., Room 802, Washington, DC 20506. Notice shall include the identification
number(s) of each affected grant.
4. FEDERAL DEBT STATUS
The undersigned, on behalf of the applicant, certifies to the best of his or her knowledge and belief that the applicant is not delinquent
in the repayment of any Federal debt.
11
CERTIFICATION
P-190
As the duly authorized representative of the applicant, I hereby certify that the applicant will comply with the
above certification.
Rancho Cucamonga Library Services Rancho KIDS (Phase II)
Name of Applicant Project Name
Robert Kazatsu, Librazy Director
ofAu[horized Repres
Signature
/l'1c~ 3~ ~U~
Date
Doc.N./3?38
12
DO I HAVE AN OUTCOME MEASUREMENT PROJECT?
P-191
A very simple way to look at an outcome measurement project is that it causes change in a target audience's
skills, knowledge, skills, behavior, attitude, and status or life condition.
The following form is designed to help you figure out if your project is suitable for outcome measurement
(Element 3, D on LSTA application). Please complete this form and attach to your LSTA Competitive Grant
Application.
Directions:
1. Discuss the following questions with your colleagues and decide if the answer is "Yes" or "No". Place
an X in the appropriate box for each question.
2. When you are finished with each section, total the number of "Yes" answers in each section and record
your answers on the Sub-total line.
3. When you have completed all four sections record the Sub-totals for each section in the Score box at
the end of the form.
4. If 15 or more of the answers are "Yes", your project is well suited for OM. If not, you need not fill out
Element 3, D on the LSTA application.
Purpose and Design of Project
YES.. : NO
x 1. Has the ro'ect been develo ed in res onse to an identified need?
x 2. Can this ro'ect have a si ificant (not total influence on the need?
x 3. Is im act on the end user a ma'or u ose of the ro'ect?
x 4. Is the ro'ect more concerned with im act than with out uts?
x 5. Is it more concerned with ublic service than with internal library o erations?
x 6. Is the ro'ect focused on effectiveness rather than efficienc ?
x 7. Is it focused more on users' benefit than users' satisfaction?
x 8. Does the ro ect - or a user's artici ation in it - have a distinct be innin and end?
7 1 Sub-total
Users
YES `,'NO
x 9. Are users clear) defined?
x 10. Do the users artici ate consistent) so you can track their ro ess?
x 11. Will users be willin to artici ate in an evaluation?
3 Sub-total
13
Impact
P-192
x 12. Is the desired impact measurable?
x 13. Will the impact occur within a few years (so that it can be observed)'1
2 Sub-total
Management, Staff and Stakeholders
YES NO
x 14. Does the management and staff have a service or user orientation?
x I5. Is the project stable enough to undertake this endeavor?
x 16. Is there library leadership commitment to devote resources to outcome measurement and
then to act on the resulis?
x 17. Are the project stakeholders supportive?
x ]8. Will measuring outcomes provide useful feedback to improve the project?
x 19. Will measuring outcomes improve accountability to library or stakeholders'by
demonstratin effectiveness?
6 Sub-total
Score
Prepazed by: IZ D ~~PX ~ KG V ~ f 'S U
Date: /~ l~ 3 , ~ ~ 9
From Rhea Joyce Rubin. DemonsfraNng Results: Using Outcome Measurement in Your Public LJbrary, ALA Eddlons, 2006.
Doc. RJ3238
14
P-193
Attachments
Attachment A -Survey Results from [in progress] 2009 Needs Assessment
Attachment B -Letters of Support
Attachment C -Rancho KIDS Project Directory
Attachment D -Project Team Job Descriptions
P-194
California State Library
Library Services and Technology Act (LSTA)
Fiscal Year 2008/2009
FINAL PROPOSAL (LSTA 6)
Submit ORIGINAL (please sign in blue ink) and five (5) copies to be received by 4:00 p.m. on May 9, 2008 to
Attn: LSTA Grants, Library Development Services, California State Library, P.O. Box 942837, Sacramento,
CA 94237-0001, for mail. (Non-postal delivery: 900 N Street, Suite 500, Sacramento, CA 958141. FAX is not
acceptable. INFORMATION: Tel. (916) 653-5217.
1. Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
2. Applicant organization/jurisdiction: Rancho Cucamonga Public Library
Web page URL: www.rcpLlib.ca.us
Director's name: Deborah Kaye Clark Phone: 909 477-2720, ext. 5020
E-mail: dclark@ci.rancho-cucamonga.ca.us
Address: 7368 Archibald Avenue, Rancho Cucamonga, CA 91730
3. Contact person:
Deborah Kaye Clark Phone: 909-477-2720, ext. 5020
E-mail: dclark@ci.rancho-cucamonga.ca.us
Address (if different from #3):
4. How many people will be directly served as clients by this project?
Source of this number (e.g., US Census, library circulation records, etc.): US Census
200,000
5. What other libraries, agencies and organizations will collaborate with you on this project? (Submit
information on the roles of each in Q14. Attach letters of agreement from each.)
City of Rancho Cucamonga Community Services Department/Cultural Arts
Organization Name: Division/The Lewis Family Playhouse
Contact Person: Susan Sluka-Kelly, Cultural Arts
The Elementary School Districts
Organization Name: Etiwanda and
Alta Loma,
Sharon Nagel, Superintendent; Janet Morey, Superintendent; Shawn Judson,
Contact Person: Superintendent; Janet Temkin, Assistant Superintendent
6. What amount of LSTA funding is requested?
Fax: 909-477-2721
Fax: 909-477-2721
$50,000
7. Which goal in the LSTA 5 Year Plan will this project address? See the State Library
website: http://www.library.ca.EOV/2rantsAsta/erants.html#plan Goal 11
P-195
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
8. Executive Summary. (Complete in space provided) This is an abstract of your entire project and
should be written after you've completed the rest of the application. It should be clear and persuasive
for all who will evaluate your application. Include answers to these questions: Whom do you propose to
serve? What needs have you identified? What are your project goals and objectives? What new
services will the library provide?
The Victoria Gardens Cultural Center, which houses a public library and a professional children's theater
under one roof in a major shopping district, have welcomed and entertained over 1/2 million children and
families throughout the region during the past 18 months. Statistics for both spaces show the growing
need for increased family programs, services, and materials. Anecdotal evidence through surveys also
shows that families are looking for more than a book or DVD, they are looking to our library for an
experience.
Our project goal is to develop a process which will create a map for developing unique, exciting, interactive,
educational, and innovative experiences for children and their families, based on identified client needs,
using a blend of traditional library services with children's museum type spaces. This process will allow us
to develop a new model of service for public libraries: offering traditional library services in a
nontraditional manner by morphing best practices in public libraries with best practices in children's
museums.
By fulfilling the three objectives of the project I) to create a new "outcomes based" assessment tool for
surveying for the programming and experiential needs of children and caregivers; 2) to define and map a
new type of library service, blending best practices of library services and children's museums and 3) to
create a Feasibility Study to develop 14,000 sq. ft. of vacant space in the Biane Library into the Kids
Interactive Discovery Space, Rancho Cucamonga and the State Library will create a new model for public
library service to the age group most responsive to positive learning experience--youngsters ages 0-7.
Libraries and children's museums have always had common goals and objectives (lifelong learning, early
literacy and learning, interactivity between parent and child, etc.)--however, each discipline reached those
goals through different avenues. Now, through this project, we will create a process to bring these two
types of services together, creating an experiential space for children and families and opening a door to
potentially exciting partnerships between libraries and museums throughout the state and across the
country.
To create this new service model, KIDS Project will bring together premier Library consultants in the areas
of both space planning and futures planning. Museum consultants will bring their talents to the table to
help create exciting spaces that are both literacy and culturally based, while offering exciting, vital and
interactive experiences to children and families in a bonding setting. Children's specialists from our
project partners in the education field and the social services field will bring their expertise to the table to
assist in creating a methodology that will allow not only the Rancho Cucamonga Public Library, but ANY
public library to assess their publics' needs in the areas of child development, cultural arts and literacy.
Then they will turn their attention to help create a plan that will not only enable Rancho Cucamonga to
develop this exciting blend of exhibits, books, programs and activities, but will create a road map that any
public library can use to form similar spaces of lesser or greater complexity.
Focused on linking play to Teaming for youngsters ages birth to 7, the KIDS Project reflects concepts
provided by the California State Library's Early Learning with Families Initiative and supports Goal 2 of
the State Library's LSTA Five-Year Plan, 2008-2012 "to develop programs and services that meet the
changing information and learning needs of their communities".
Doc.l!l2042-1
P-196
Project title: KIDS (Kids Interactive Discovery Space) Project- A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
9. Budget Summary
a. Salaries and beneTits
b. Library materials
c. Operation
d. Equipment (Sk/unit)
e. Total for objectives
t Indirect cost
g. Total
LSTA
(1) Other funds
(2) In-kind
(3) Total
(4)
$0 $0 $38,270 $38,270
$0 $0 $0 $0
$50,000 $75,000 $0 $125,000
$0 $0 $0 $0
$50,000 $75,000 $38,270 $163,270
$0 $0 $0 $0
$50,000 $75,000 $38,270 $163,270
10. What client needs will your project address and how did you determine these needs?
The Need: The Rancho Cucamonga Community is a growing community of 150,000 with an average of 2.5
children per household and a lifestyle supported by commuting into LA and other urban areas for employment.
Studies have shown that the most critical time in a young child's learning life is during ages 0-5 and yet, far too
often in Rancho Cucamonga, children are abandoned to caregivers for 14 hours a day, reliant on electronic
messages delivered by television for their socialization and returned home in the evening to parents exhausted by
along work day and a two hour commute. Perhaps in reaction, the Rancho Cucamonga Community is consistent
and vocal in demanding quality children's programming that allows families to grow and learn together. They
long for places they can go together to experience kid-friendly spaces, active learning opportunities and play-
based cultural enrichment. They long for a Kids Interactive Discovery Space.
Needs Assessment: In 2002, the City of Rancho Cucamonga conducted a needs assessment to determine what
library services were most valuable and as a result, needed to be expanded. The two top ranking items were
books and children's programs. This data was at the forefront when the city opened a second new library
location in 2006, partnering with the City's Cultural Arts Department to create the Victoria Gardens Cultural
Center, hosting the Paul A. Biane Library, a full service library of 24,000 sq. ft., paired with the Lewis Family
Playhouse, a 536-seat performing arts venue specializing in professional children's performances. With a $2
million opening day collection of books and a schedule of 50 children's programs a month, after a full year of
service from the Biane Library, book circulation is high, with 65% of the annual borrowing done by youngsters
under age 16. Gate counts show that over 275,000 people visit the library each year. However, children's
program attendance is the most startling statistic, showing an average attendance of 1,250 per month with
approximately 85% of those attendees under the age of eight. In an ongoing on-line survey over the past 16
months, the themes of "more quality children's programs', "more events we can participate in with our children"
and "more opportunity for meaningful participation with our kids" continually appear. This kind of "anecdotal
evidence" is extremely difficult to capture in a survey. In fact, traditional survey tools failed us in our early
attempts to plan for the new space, aside from supporting our decision to pursue child/family interactive
opportunities. The needs assessments we performed only pointed to the need of creating a new assessment
tool-which we intend to achieve as part of this planning process.
In terms of concrete statistical evidence used to support the need for more programming space and program
opportunities for young children and their families, we rely on the following statistics:
oo~. wiznaz-~
P-197
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
The Biane Library currently offers twelve weekly storytimes and monthly cultural arts and special programs to
coincide with professional children's theatre performances in the Lewis Family Playhouse. These programs
reach an average of 1,250 children and parents each month, with programs for 0-5 years and family programs
being the most popular. It is significant to the goal of our project that there is always a waiting list for every
program offering.
• Baby Storytime (started January 2008 as part of the ELF grant) - 460 attendees
• Toddler Storytime (started in January 2007) - 4,600 attendees
• Preschool Storytime (started in September 2006)-4,600 attendees
• School-Aged Storytime (started in September 2006 - 1,000 attendees
• Family Storytime (started in September 2006) - 7,000 attendees
• Special Events/Cultural Arts Programs - 7,000 attendees
Further demonstrating the need and commitment to cultural programming for families, the Lewis Family
Playhouse, our partner both in terms of sharing the facility and in our mission to serve the literacy and cultural
needs of families of the Inland Empire region, has also enjoyed tremendous success, providing literature based
theatrical performances to over 75,000 youngsters and families during the past season. Local area schools (as
well as regional schools) have made a commitment to the Playhouse by routinely bringing their students to
theatrical performances. School officials recognize the need for visual and performing arts opportunities for
their students (which are severely lacking in schools today), and have paid to bring over 50,000 children to
school performances. In addition, another 25,000 children and their families have attended a family performance
on their own. Finally, in measuring the attendence of theatrical performances, outdoor festivals in the courtyard
and special programs and rentals at the meeting facility also available in the Cultural Center, over I/2 million
customers have passed through the doors of this popular venue during the past 18 months.
Based on survey data, circulation data and program attendance, it is clear that the Biane Library needs to
expand meaningful services to children and families in the popular Victoria Gardens Cultural Center
location. But in what form should those services be delivered? In December of 2006, Suzanne Flint of the
State Library spoke at the Library's annual inservice. Her proposal to "position libraries as community
centers that offer families and their young children stimulating opportunitites for connection, play, and early
learning," resonated with staff and resulted in a successful application for an ELF grant. After the training
session, is was clear to staff that ELF strategies of service should provide the cornerstone of the proposed
increase in services. It was equally clear that a planning process was necessary to gather public input in a
new and more effective way, to harness creative minds from a number of children's services agencies to
create "value-added" children's experiences in a library space, to create an entirely new service model for
families: Kids Interactive Discovery Space.
11. What is your project goal? How does your project goal address the state plan goal identified in Q7?
Our project goal is to develop a process which will create a map for developing unique, exciting, interactive,
educational, and innovative experiences for children and their families, based on identified client needs, using a
blend of traditional library services with children's museum type spaces. This process will allow us to develop
a new model of service for public libraries: offering traditional library services in a nontraditional manner by
morphing best practices in public libraries with best practices in children's museums.
Available on the second floor of the Paul A. Biane Library is 14,000 sq. fr. of undeveloped space, waiting only
for tenant improvements to be useable space. The Biane Library is already unique in several areas: The Library
Doc.#/2042-/
P-198
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
exists as part of a Cultural Center which is the fourth anchor of a major shopping district, making it a clear
economic generator for the city. The Library is part of a partnership with the Cultural Arts Departments and
supports the functions of a professional Children's Theater, resulting in the visits of more than 200,000
youngsters to the space each year. The architecture of the space is non-traditional, bold, playful and creative,
inviting a new approach to library services. Therefore, recognizing the needs of the community and the unique
position of the Biane Library ,staff hopes to provide for those needs by creating an out-of--the-box programming
space for families, a co-mingling of traditional library services with Children's Museum exhibits, an interactive
space for children and families to discover, team, and interact with the world around them -something we're
calling Kids Interactive Discovery Space.
State Library Goal II states "California Libraries will develop programs and services that meet the changing
information and leaming needs of their communities." Rancho Cucamonga Library staff recognize that children
team in a variety of ways, not only through traditional library resources. Young children, especially, learn
through doing, through play, through interacting with the world around them--a concept supported by the ELF
initiative. Expanding on ELF, Rancho Cucamonga Library staff would like to create a unique experience for
children and their families, where they can be together, and learn through play and interacting with each other.
Afrer attending the Children's Museum Association Conference in April 2008 (the national conference -
comparable to ALA's annual conference), staff realized how similar children's museums and libraries are.
Essentially, both have the same goals -lifelong learning, early leaming for families, literacy, interaction between
parents and children, etc. -however, over the years, each agency has achieved those goals in a slightly different
way. Now, we move closer together as more libraries are embarking on greater offerings for early learners (like
the ELF Program) and providing experiential opportunities for children, while museums are offering more early
leaming opportunities, more literacy based exhibits, and even significant storytime lineups.
The goal of this project recognizes these emerging trends and proposes to harness them to help better "meet the
changing information and leaming needs of their communities".
12. Please list the project objectives (i.e. the quantity of services, products and/or programs you
expect to provide).
The project has three objectives:
1) 2 new needs assessment tools will be created (1 survey style and 1 focus groups questions), allowing
the library to measure public interest in culture, arts and family programming by focusing on desired
outcomes for children
2) 3 workshops will be conducted: 1 to brainstorm with attendees to create concepts and questions to
form the basis of the two assessment tools; I to brainstorm concepts and ideas that will define and map a
new type of service plan, morphing traditional library services with Children's Museum type spaces and
interactivities; 1 to generate concepts about the kind of interactive exhibits that will be contained
specific to the Paul A. Biane Library
3) 1 Feasibility study will be produced as an end product, which will include the following sections:
Situation Analysis, Market Analysis/Research, Project Concept Development, Development Cost, an
Operating Plan and a Plan of Service. These sections will be created by the consultants and staff by
analyzing the community and current use, surveying the community, interviewing key stakeholders and
conducting/facilitating workshops of the KIDS Project Planning Team. (Team defined in Attachment A)
Doc.#12042-!
P-7 99
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
The project has two deliverables:
1) An outcomes based needs assessment tool consisting of two pieces, a survey and questions for focus
groups, both of which can be replicated by other California public libraries interested in assessing
community interest in culture, arts and children's programming.
2) A feasibility study for operating a blended service element combining traditional library services with
children's museum type spaces, programming and manipulatives.
13. Please list your project activities in time sequence. Activities are speciTic tasks that must be
accomplished to achieve your objectives.
July
Contract with Consultants Linda Demmers and Library Futurist Consultant (Joan Frye Williams has been
asked to participate)
Create RFP (Request for Proposal) to recruit consultant firm to provide Feasibility Study, which will consist
of Situation Analysis, Market Analysis/Research, Project Concept Development, Development Cost, Plan
of Service and an Operating Plan.
Compile list of stakeholders to be interviewed by Feasibility Study Consultants as part of the Situation
Analysis section of the report.
Staff Member Michelle Perera will create the KIDS Project Blog.
August
Select Feasibility Study Consultant
Meet with Library Consultant Linda Demmers to discuss methodology for conducting workshop to
develop concepts for new assessment tool.
Coordinate date for Needs Assessment Workshop
September
First Workshop to develop concepts for new assessment tool. Linda Demmers, consultant, will facilitate.
In attendance will be Feasibility Study consultants, Library consultants Linda Demmers and a Library
Futurist (Joan Frye Williams has been asked to participate) and the KIDS Project Planning Team. Also
invited to attend will be State Library staff members Stacy Aldrich and Suzanne Flint.
Development of assessment tool completed by consultant Linda Demmers.
Assessment tool tested by focus groups
Charter Cable Company will produce a 2 minute promo encouraging the public to participate in the needs
assessment process.
October
Distribute assessment tool on site at both libraries, via the Library Web Site and at all Children's Theatre
performances.
Feasilbity Consultants begin interviews of major stakeholders identified by Library staff.
Press releases written and sent to newspapers and radio discussing on-going needs assessment and inviting
public participation.
First quarterly report submitted
November
Stakeholder interviews continue
Doc.#12042-/
P-200
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
Survey process continues.
Staff generates a Request for Proposal to select Exhibit Planners for the project
December
Survey and Interviews completed. Feasibility Consultants use data to complete Situation Analysis and
Market Analysis/Research.
Feasibility Consultants and Linda Demmers, Library Consultant, meet with staff to plan agenda for two day
workshop.
January
Two day Workshop to begin process of defining service model, exploring exhibit concepts and identifying
space needs, the Project Concept Development section of the Feasibility Study. Attendees to be the KIDS
Planning Team. Process will be facilitiated by Feasibility Study consultants/Linda Demmers, Library
Consultant.
Write and submit second quarterly reports.
February
Exhibit Planner Consultants will continue work on Project Concept Development, to be completed by
month's end.
Staff Member Michelle Perera will create a Plan of Service for the Kids Interactive Discovery Space.
March
Exhibit Planner Consultants and Feasibility Consultants will create a Development Cost section, based on
the Project Concept Development portion.
April
Feasibility Study consultants will use the Project Concept Development report, and working with Library
Staff, will develop the Operating Plan, covering management, staffing, program and operating expenses,
plus a forecast of revenues expected to derive from the project.
Library Foundation and Library Staffwill produce Library Telethon 2009
Write and submit third quarterly reports.
May
Feasibility Study consultants will combine all the project elements together into one report, which they will
present to the Rancho Cucamonga Library Board, Library Foundation and City Council at a special Study
Session.
June
As part of the commitment to a continuation of the project, Library staff will submit a budget proposal to
the City Council for funding the next stage of the project, to move into project design, based on the
Feasibility Study that Project KIDS created.
September
Submit final reports to State Library.
Doc.#!2041-/
P-201
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
14. Please describe the role(s) of the collaborating agencies listed in Q5 (i.e., what will they do?
contribute? receive?). For each agency, please attach a letter of agreement describing its role and
signed by its administrator or other official.
Full Collaborating Agency:
Community Services Department/Cultural Arts Division/Lewis Family Playhouse
Rancho Cucamonga Library and the Lewis Family Playhouse have been partners for arts programming and
education since the Victoria Gardens Cultural Center opened in 2006. During that time, both agencies have
offered popular cultural arts programming for children and families. In the last two years, 3,000 children and
families have participated in library/theaterjoint programming. As partners, we have discovered the unique
strengths of each.
Role: Participate in the Workshops for developing a needs assessment tool and the workshop to create the
Project Concept Development. Assist in the preparation of publicity. Provide support in marketing the needs
assessment.
Contribution: In Kind Value: $8,804
During the planning process, Lewis Family Playhouse staff will offer expertise in the area of theatre arts
programming, technical expertise for future interactive exhibits, and marketing for the second floor service.
Having worked with Library Staff as a team throughout a 5 year "imagining" process during the building of the
Cultural Center, they can be counted on to bring a dash of theatricality and theater magic that will boost the
imagination factor of any plan resulting from the Project Concept Development phase of the project.
Additionally, Lewis Family Playhouse staff have also developed a highly successful partnership with local and
regional schools, allowing Library staff access to specialized databases of educators and child care professionals
interested in cultural arts. Finally, the Marketing Manager of the Playhouse Staff will be extremely helpful in the
preparation of press releases and the coordination of distribution of surveys to playhouse customers.
They will receive: the ultimate success of the new second floor of the Biane Library, featuring the Kids
Interactive Discovery Space that will increase the appeal and therefore the attendance to children's performances,
the "bread and butter" of the Lewis Family Playhouse.
Project Partners:
The Four Elementary School Districts of Rancho Cucamonga: Central, Alta Loma, Etiwanda and Cucamonga.
The four school districts cover a territory of more than 25 miles and serve over 27,000 school-age youngsters in
the target age range.
Role: Participate in the interviews of "stakeholders" conducted by the Feasibility Consultant; send children's
development specialists to each of the three workshops.
Contribution: [n addition to the Superintendents themselves, each school district will supply a Curriculum
Development officer to be interviewed by the Consultant group. Focusing on the priority of school curriculum
these representatives will speak on areas they perceive to be the greatest need in supporting education and
enrichment ofthe target client group (0-7). These specialists will also participate in the three workshops.
They will receive: a student population more "educable" upon arrival in the school district. Socialization
experiences that occur in library programs at Children's Museum's aid youngsters by making them more
"education ready" for formal training.
Doc. kl2042-1
P-202
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
Association of Children's Museums
Support Agencies:
The Association of Children's Museums (ACM) is a "global leader, advocate and resource among organizations
serving the teaming needs of children and families" whose mission is to build the capacity of children's
museums to serve as town squares for children and families where play inspires creativity and lifelong learning."
Role: Support in assembling the KIDS Project Team
Contribution: ACM will provide advice, support, expertise in the planning and design of our emerging museum,
and most importantly as a networking framework to other children's museum professionals. At the recent ACM
Conference, (particularly at the "Emerging Museums" preconference), staff became aware of the important role
ACM plays in children's museums around the country: "position and brand children's museums as unique places
of learning, creativity and play; promote the critical role of children's museums as important players in the
learning lives of children to funders, business and community leaders, policy makers, media and educators; serve
as a repository for research that demonstrates the value and advances the work of children's museums."
As a relative newcomer to the world of children's museums, having a partner like the ACM (with as much
experience as the American Library Association has in libraries) will no doubt be a tremendous asset in the
initial planning stages, the public awareness campaign, and of course best practices.
They will receive: Excited by the opportunity to participate in the creation of a new service model, they will
receive the opportunity to spread the word about partnership opportunities that might be available with public
libraries throughout the country.
15. Please describe the roles your current staff will play in this project. Also list any additional staff
that you will hire or contract with for this .project and the roles they will have. Note whose work
will be paid for by the grant.
Current library staff will play an integral role in the future development of Rancho KIDS services
Library Director, Deborah Clark
Ms. Clark will be responsible for ultimate budget oversight, coordination of project contract employees and
quality control of final product. Ms. Clark will be responsible for generating the names of the project
stakeholders to be interviewed . She will also participate in all workshop functions.
Assistant Library Director, Robert Karatsu.
Mr. Karatsu will be responsible for assisting in the structuring of RFPs and the evaluation of potential contrators
unidentified in this grant document. He will also participate in all workshop functions.
Library Services Manager, Michelle Perera.
Ms. Peres will be responsible for assisting in the Structuring of RFPs, the evaluation of potential contrators
unidentified in this grant document, and the creation of the project biog. She will also be responsible for state
quarterly reports and will assist in coordinating the work of the contractors on the project. She will participate in
all workshop functions. As the manager of the Biane Library, she is responsible for "imagining' new services
Doc. auoaz-i
P-203
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
for the Biane Library, and will be responsible for contributing the Plan of Service portion of the Feasibility
Study. Ms. Perera recently attended the annual Association of Children's Museums conference in Denver and
brings a strong background along with enthusiasm for the new service ideal.
Principal Librarian, Renee Tobin and Children's Librarian Heather Fredrics
Mrs. Tobin and Ms. Fredrics will lead the children's team in full participation in the workshops. They will also
be attending Family Place training as a precurser to their participation on this grant project. In addition to both
having an MLS, Ms. Fredrics also has a teaching credential, which will no doubt be an asset in developing
complimentary activities surrounding each children's exhibit in the future. Ms. Fredrics also attended the ELF
training in October 2007 and launched our popular infant storytime.
Caroline Vera, Senior Librarian
Ms. Vera is responsible for collection development at the Biane Library and will be attending all project
workshops. As part of her role, she will be tasked with integrating traditional library collections into a
nontraditional library space. She has an MLS and teaching credential, and is currently attending the Eureka
Institute in San Diego to help her prepare for the exceptional change that lies ahead of Biane Library. As part of
the Concept Development Plan, she will be focusing on devising a merchandising and display strategy for
incorporating library books and media into the children's museum exhibits.
Contract Staff
Contract Services: The contractors for the project will be required to complete the following tasks:
Task 1: to assist in the creation of a needs assessment tool to help generate more specific information on client
needs in the area of child development, cultural enrichment and literacy.
Task 2: to produce the Needs Assessment tool that will provide the input to be used to create the Market
Analysis/Research portion of the Feasibility Study.
Task 3: to assist in the modeling of a new service that brings best practices from both libraries and children's
museums together, allowing public libraries to create an experiential space for children and families to have a
greater interactive experience that will spark the imagination, interaction, and play.
Task 4: to produce the final Feasibility Study, coordinating the work of the other consultants to create a coherent
document which will present a "road map" on creating a Kids Interactive Discovery Space, from concept to
costing.
Linda Demmers, Library Consultant (100%LSTA Grant Funded)
Task Assignments: Task 1, Task 2, Task 3
Ms. Demmer's assistance in the planning for and facilitation of a one day workshop to develop a Needs
Assessment Tool, for the additional hours she will spend in compiling and creating the finished assessment tool
(both address Objective 1 for an estimated cost of $8,000) and for her participation in a two day workshop to
help develop the service model for morphing library services with Museum Services for children (Objective 2
for an estimated cost of $2,000) and to create the framework for a Feasibility Study for the service model created
above (Objective 3 for an estimated cost of $2,000).
Library Futurist (Joan Frye Williams has been asked to participate), Library Consultant. (100%LSTA Funded)
Task Assignments: Task 1, Task 3.
Budgeted $8,000 for consultants attendance at a one day workshop to develop a Needs Assessment Tool,
(addresses Objective 1 for an estimated cost of $3,000) and for her/his participation in a two day workshop to
help develop the service model for morphing library services with Museum Services for children (Objective 2
for an estimated cost of $2,500) and to help create the substance for the Concept Development portion of the
Doc. #!12042-1
P-204
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
Feasibility Study for the service model created above (Objective 3 for an estimated cost of $2,500).
Museum Development Consultant: to be selected (50% LSTA Grant Funded/50% Library Funded)
Task 1, Task 2, Task 3, Task 4:
Budgeted $30,000 for the Museum Development Consultant(s) to attend a one day workshop to develop a
Needs Assessment Tool, (addresses Objective 1 for an estimated cost of $5,000) and for their
participation/facilitation in a two day workshop to help develop the service model for morphing library services
with Museum Services for children (Objective 2 for an estimated cost of $10,000) and to create the framework
for a Feasibility Study for the service model created above (Objective 3 for an estimated cost of
$15,000).Budgeted
Museum Consultant, Exhibit Planner (100% Library Funded)
Task 3
To attend a two day workshop to participate in the Project Concept Development (addresses Objective 2 for an
estimated $10,000) and to contribute to the feasibility study by specifically defining the exhibit concepts
(addresses Objective 3 for an estimated $15,000).
16. Will you need to do staff training bejnre implementing this project? During the project? If you
answered `yes' to either question, please describe your staff-training plan here.
In the unique position of creating an entirely new service model for children's services in the Rancho Cucamonga
Public Library, staff training is critical.
In preparing for the planning process, some training has already occurred. -t was deemed necessary for lead staff
to immerse herself in the language and philosophies of Children's Museums, in order to better work with
consultants selected from this field. Therefore, Michelle Perera, Library Services Manager and supervisor of the
Paul A. Biane Library attended a week long conference called The Annual Association of Children's Museum
Conference. There she was able to network with other children's museum professionals, to learn about best
practices, potential issues/solutions, new trends, marketplace professionals, and potential funding opportunities.
At the start of the project, the Children's Services Coordinator, Renee Tobin, and Heather Fredericks, Children's
Librarian, have been offered funding to attend the Family Place training in New York. However, they are
currently more interested in attending additional ELF Training. Whichever they determine is the best investment
for their training dollars, $ 15,000 has been budgeted specifically for children's staff focussing on emerging
literacy.
During the project, staff will begin training in leaming to facilitate the parent/child leaming and interactive
experience. All staff will begin to create an arsenal of activities, storytimes, educational materials, songs, games,
etc.. The ELF experience will help staff to begin the training process of working with very young children in a
family environment. Since every child teams and plays differently, it is important to have a variety of tools to
facilitate that leaming.
Doc. k72042-1
P-205
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
17. How will you ensure that the people whom this project intends to serve are aware of the program?
Describe how you will publicize the program to potential users.
This question poses a difficulty, since we are applying for a Planning Grant to create a roadmap to provide a new
service, rather than delivering the new service itself. Therefore, we have attempted to answer both how we
would publicize the planning proces and how we will eventually promote the new service that results from this
planning process.
For Rancho Cucamonga Families and regional area teachers:
• Press releases [o the local papers. The first announcing the funding and the long-term purpose of the
planning process (upon letter of approval); second release announcing the survey and encouraging public
participation (October); third press release announcing the result of the survey (January); fourth release issued
during the promotion of the Library Telethon, reviewing the Planning Process, the results of the survey and the
intended project the fund raising is for (April); fifth and final press release announcing the results of the
Feasibility Study and "next steps" (May). Papers include the Los Angeles Times, Inland Valley Daily Bulletin,
the Riverside Press Enterprise and the San Bernardino Sun.
• Article for the "Grapevine" on the vision currently being considered for the 2"d floor of Biane Library,
focusing on the planning process and the role of the State Library, encouraging the public to participate in the
process . The Grapevine is an official city newsletter and publication, produced quarterly. It is approximately 43
pages with a distribution of 52,000 through mail to all city residences and available at City Centers.
• Blog for KIDS Project, created by Library Staff ,linked to Library website with cross-promotional links
to the Performing Arts page of the City's Community Services website (RCpark.com) and Victoria Gardens
Cultural Center site (vgculturalcenteccom).
• Creation of 2 minute promotional spots for broadcast on the local cable station, provided by Charter
Cable Company., focussing on family participation in the needs assessment process.
• Promotion of the needs assessment process and K[DS Blog in Playbills produced for Theatre for Young
Audiences performances during Fall and early Winter (40 performances during that season), encouraging
families to participate and watch the progress.
• On-going articles on the KIDS Project process included in Victoria Gardens Cultural Center Spotlight
Newsletter, an electronic newsletter sent to an email list of over 3,000 Cultural Center customers who have
provided opt in contact information to receive emails on cultural center activities.
• Creation of a 10 minute video segment on the vision of KIDS Project, to kickoff fundraising for the
KIDS Project on air during the 2009 Library Telethon fundraiser, scheduled for April. Segment written by staff,
produced by long time Telethon partner, Charter Communications.
18. How will you ensure that the greater community is aware of what the library is doing? Describe how
you will publicize the project to stakeholders and others.
In attempting to differentiate this question from Question 17, we have identified the general public of Rancho
Cucamonga and Library Professionals in California as our "greater community" and stakeholders.
The general public will receive their information through several of the tools outlined above, including the
following:
• Press releases to the local papers. The first announcing the funding and the long-term purpose of the
planning process (upon letter of approval); second release announcing the survey and encouraging public
participation (October); third press release announcing the result of the survey (January); fourth release issued
Doc. k11041-1
P-206
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
during the promotion of the Library Telethon, reviewing the Planning Process, the results of the survey and the
intended project the fund raising is for (April); fifth and final press release announcing the results of the
Feasibility Study and "next steps" (May). Papers include the Los Angeles Times, Inland Valley Daily Bulletin,
the Riverside Press Enterprise and the San Bernardino Sun.
• Article for the "Grapevine" on the vision currently being considered for the 2nd floor of Biane Library,
focussing on the planning process and the role of the State Library, encouraging the public to participate in the
process . The Grapevine is an official city newsletter and publication, produced quarterly. It is approximately 43
pages with a distribution of 52,000 through mail to all city residences and available at City Centers.
For Librarians Throughout the State:
• KIDS Project Blog will have an area specifically for reactions from the Library Community.
• Articles will be submitted to The Clarion, Library Journal, American Libraries, School Library Journal
and, if accepted, describing the Planning Process and the resulting survey tool available for the use of other
public libraries.
19. How will you evaluate this project?
The ultimate evaluation of this planning process will be the sucessful funding of the next phase of design
and the eventual opening of the Kids Interactive Discovery Space at the Paul A. Biane Library. However,
we have listed below the items we believe are "measurable" to demonstrate the effectiveness of the
planning process.
• The number of needs assessment tools returned by the public.
• The number of "hits" received by the KIDS Blog
• The number and nature of comments by library professionals received on the KIDS Blog
• The number of professional publications in the library field and the children's museum field willing to
accept articles on the KIDS Project process.
• The number of libraries and children's museums requesting copies of the assessment tools and the
Feasibility Study that will be available at the close of the project.
• Upon close of project, the KIDS Blog will create a brief survey for posting, inviting [he library and
museum community to complete the survey to help us with a final analysis of the professional communities
view of the process and the final product.
20. Will this project be continued beyond this grant year? If so, how will it be funded and/ or staffed?
This Planning Process will be the first year of an anticipated three year process that will ultimately end in
the opening of Kids Interactive Discovery Space for the public. The Rancho Cucamonga Public Library
will be submitting a budget request to the City of Rancho Cucamonga for fiscal year 2009/2010 to begin
design of the second Floor space of the Paul A. Biane Library, based on the Feasibility Plan created by the
KIDS Project.
Successful funding ofthis proposal will result in specifications and construction documents to be delivered
in FY 2009/10, with construction requested for funding in 2010/1 I. Opering of the new space should be
slated for late 2011 or early 2012.
Doc. aizoaz-i
P-207
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
Construction will be funded by Redevelopment Agency funds, although grant funding will be sought at the
County, State and National level. On-going staffing will be budgeted by the City of Rancho Cucamonga as
part of the regular library budget.
Rancho Cucamonga Public Library operates a powerful fundraising arm. The PAL Campaign, a
fundraising effort by both the Library Foundation and the Community Foundation, has currently raised $5
million to create an endowment fund for the Cultural Center, with 1/2 of the funds dedicated to Library
services and I/2 to Theater services. This fundraising is continuing to increase the endowment. With the
opening of the second floor of the library, approximately $500,000 in naming rights alone will be available
to "sell" in support of construction. In addition, The Friends of the Library operate a gifr and book store
located in the Biane Library that raised $20,000 in its first year and is expected to net approximately
$40,000 in this upcoming year. The Library Foundation is also conducting the Library Telethon in 2009, a
production which raised $100,000 in 2007 and is expected to raise approximately $100,000 for the KIDS
Space project in 2009.
21. How and when are you planning to share the results of this project beyond your local jurisdiction?
Is the project a model for replication?
A Model for Replication:
Our intent is to develop a model program that can be replicated to some extent at any public library. Of the
two "deliverables", the needs assessment tool will be designed to be used at any library facility interested in
Teaming the level of interest in culture, arts and children's services. The intent to make this assessment tool
deliver results that can be translated into "outcome measurements" will assist all public libraries in making
their grant applications more competitive. The Feasibility Study is expected to be of interest to those
libraries planning spaces to interest preschool youngsters and to ELF and Family Place libraries.
Sharing [he Results of the KIDS Project:
Both the assessment tool document and the Feasibility Study will be freely available during the process
through the KIDS Project Blog and in hard copy after the completion of the project.
During the process of the project, it is hoped that the KIDS Project Blog can be promoted sufficiently to
spark the interest of both the library community and the children's museum community and that we will
receive comments and contact throughout the process.
Library staff will be preparing several specialized papers for potential publications and will be submitting
them for the consideration of library professional journals as well as the professional literature of children's
museums. The first will highlight the needs assessment tool. The second will be written after the project is
completed and will focus on the process and partnership of the professionals brought together by this
project, librarians, children's museum specialists, child development specialists and educators.
It is also hoped that the successful outcome of this project will result in renewed interest on the behalf of
libraries and museums to seek more partnership opportunities with one another.
nog. #izoaz-i
P-208
Project title: KIDS (Kids Interactive Discovery Space) Project- A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
22. Program budget: LSTA funds requested. (Larger budget tables available upon request)
LSTA Funds Requested Objective (1) Objective (2) Objective (3) Total
a. Salaries (including benefits, if applicable)
1) $0 $0 $0 $0
2) $0 $0 $0 $0
3) $0 $0 $0 $0
4) $0 $0 $0 $0
5) $0 $0 $0 $0
6 $0 $0 $0 $0
Subtotal for ob'ective s $0 $0 $0 $0
b. Librar Materials $0 $0 $0 $0
c.O eration
Contracts s ecif
1) Linda Demmers, Library Consultant $5,000 $7,000 $0 $12,000
2 Joan F e Williams, Lib. Consultant $0 $8,000 $0 $8,000
3) Museum Develo ment Consultant $0 $10,000 $20,000 $30,000
E ui ment under $5,000 er unit $0 $0 $0 $0
Com uter software $0 $0 $0 $0
Database subscri lions $0 $0 $0 $0
Posta a $0 $0 $0 $0
Printin $0 $0 $0 $0
Su lies $0 $0 $0 $0
Telecommunications $0 $0 $0 $0
Trainin $0 $0 $0 $0
Travel $0 $0 $0 $0
Other s ecif
1) $0 $0 $0 $0
2 $0 $0 $0 $0
Subtotal for ob'ective s $5,000 $25,000 $20,000 $50,000
d. E ui ment over $5,000 er unit
1 $0 $0 $0 $0
2 $0 $0 $0 $0
Subtotal forob'ective s $0 $0 $0 $0
e. Total for ob'ective s $5,000 $25.000 $20,000 $50,000
L Indirect cost, maximum ]0% of line a total $0
g. Total LSTA funds requested $50,000
h. O[herfunds $75,000
i. In-kind $38,270
j. Total project $163,270
Doc.#/2042-1
P-209
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
23. Narrative support for budget. Please provide additional information about staffing, salaries
(including benefits percentages), library materials, and operation. Please be sure to justify all
equipment, both large and small, specifying what type will be purchased and how it will be used. Also
identity what other funds, and their source, will be available for the project and the nature of the in-
kind support that will be provided. Itemize all contracts. Itemize all staff positions.
LSTA BUDGET SUPPORT: $50,000
Operations:
Contract Services: The contractors for the project will be required to complete the following tasks:
Task 1: to assist in the creation of a needs assessment tool to help generate more specific information on client
needs in the area of child development, cultural enrichment and literacy.
Task 2: to produce the Needs Assessment tool that will provide the input to be used to create the Market
Analysis /Research portion of the Feasibility Study.
Task 3: to assist in the modeling of a new service that brings best practices from both libraries and children's
museums together, allowing public libraries to create an experiential space for children and families to have
a greater interactive experience that will spark the imagination, interaction, and play.
Task 4: to produce the final Feasibility Study, coordinating the work of the other consultants to create a coherent
document which will present a "road map" on creating a KIDS Space, from concept to costing.
Contractors:
Linda Demmers, Library Consultant
Task Assignments: Task I, Task 2, Task 3
Hourly Rate: $75 per hour
Budgeted $12,000 to cover Ms. Demmer's work in producing two needs assessment tools, (addresses Objective 1
for an estimated cost of $5,000) and for her participation/facilitation of three workshops to help develop the
concepts behind the needs assessment tools, to define and map the service model for morphing library
services with Museum Services for children and developing the concepts of the exhibit spaces and the
library materials for the Biane Library (Objective 2 for an estimated cost of $7,000).
Library Futurist Consultant (Joan Frye Williams has been asked to participate)
Task Assignments: Task I, Task 3.
Hourly Rate: $75 per hour
Budgeted $8,000 to cover consultants participation/facilitation ofthree workshops to help develop the concepts
behind the needs assessment tools, to define and map the service model for morphing library services with
Museum Services for children and developing the concepts of the exhibit spaces and the library materials for
the Biane Library (Objective 2 for an estimated cost of $8,000).
Museum Development Consultant
Hourly Rate: $100 per hour
Task I, Task 2, Task 3, Task 4:
Budgeted $30,000 to cover 50% of the costs for a team of Museum Development Consultants to participate in
three workshops to help develop the concepts behind the needs assessment tools, to define and map the
service model for morphing library services with Museum Services for children and developing the concepts
of the exhibit spaces and the library materials for the Biane Library (Objective 2 for an estimated cost of
$10,000) and to produce the final Feasibility Study for the service model created above (Objective 3 for an
~oc.urzoaz-i
P-210
Project title: KIDS (Kids Interactive Discovery Space) Project- A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
estimated cost of $20,000).
ADDITIONAL RESOURCE BUDGET SUPPORT: $75,000
Library Budget: $60,000
Operations:
Contract:
Museum Development Consultant
Task 1, Task 2, Task 3, Task 4
Hourly Rate: $150 per hour
Budgeted $30,000 to cover 60% of the costs for a team of Museum specialists to produce a Feasibility Study for
the KIDS Project service model created through the workshop process. The Feasibility Study will include
Situation Analysis, Market Analysis/Research, Project Concept Development, Development Cost,
Operations Plan and Plan of Service. (Objective 3 for an estimated cost of $30,000)
Museum Consultant, Exhibit Planner
Task 3
Hourly Rate: $150 per hour
Budgeted $25,000 to cover 100% of the costs for a team of Exhibit Planners to attend two workshops, one to
define and map the service model for morphing library services with museum services for children
and the second to develop the concepts of the exhibit spaces and library materials for the Paul A. Biane Library
(addresses Objective 2 for an estimated $10,000) and to contribute to the feasibility study by specifically
defining the exhibit concepts (addresses Objective 3 for an estimated $15,000).
Training: $5,000 allocated toward hosting three days of workshops. Costs include space rental, food and travel
funds for local attendees.
Friends of the Library Budget: $15,000
Friends of the Library have budgeted $ 15,000 to support Training for children's staff in emerging literacy.
IN KIND BUDGET SUPPORT: Total value estimated at $38,270
Library: $29,467
Personnel
Library Director
Salary: $64.20 per hour
Benefits: $28.89 per hour
Value estimated at $10,426 for 3 eight hour days of participation in workshops and an estimated 2 hours per
week of project coordination for 1 I months.
Assistant Library Director
Salary: $45.26
Benefits: $17.90
Value estimated at $7,074 for 3 eight hour days of participation in workshops and an estimated 2 hours per
Doc. #!2042-1
P-211
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
week of technical assistance on the project.
Library Services Manager for Victoria Gardens Library
Salary: $39.73
Benefits: $15.09
Value estimated at $7,236 for 3 eight hour days of participation in workshops and an addition 3 hours per week
during the 1 l month course of the grant for the direct supervision of LSTA and Library contractors relating
to the project, development of RFPs, creation of the Plan of Service for the Kids Interactive Discovery
Space, record keeping and report writing for the project.
Principal Librarian (Children's Specialist)
Salary: $37.25
Benefits: $15.55
Value estimated at $1,267 for 3 eight hour days of participation in workshops.
Senior Librarian (Collection Development Specialist)
Salary: $30.97
Benefits: $11.77
Value estimated at $1,026 for 3 eight hour days of participation in workshops.
Literacy Coordinator
Salary: $23.67
Benefits: $9.00
Value estimated at $784 for 3 eight hour days of participation in workshops
Children's Literacy Coordinator
Salary: $23.67
Benefits: $9.00
Value estimated at $784 for 3 eight hour days of participation in workshops
Children's Librarian I
Salary: $26.27 per hr.
Benefits: $9.98
Value estimated at $870 for 3 eight hour days of participation in workshops.
Community Services In Kind: $8,804
Personnel
Community Services Director
Salary: $72.30
Benefits:$27.47
Value estimated at $2,394 for 3 eight hour days of participation in workshops.
Community Services Superintendent
Salary: $34.09
Benefits: $15.34
Value estimated at $1,200 for 3 eight hour days of participation in workshops.
Uoc. #12042-1
P-212
Project title: KIDS (Kids Interactive Discovery Space) Project - A Planning Grant
Applicant/Jurisdiction: Rancho Cucamonga Public Library
Marketing Staff
Salary: $45.06
Benefits: $20.28
Value estimated at $4,180 for 3 eight hour days of participation in workshops and approximately 40 hours of
time for assisting in press releases and survey distribution.
Cultural Center Supervisor
Salary: $31.09
Benefits: $11.81
Value estimated at $1,030 for 3 eight hour days of participation in workshops.
24. Certification.
a. I aft-irm that the jurisdiction or agency named below is the legally designated fiscal agent for this
program and is authorized to receive and expend funds for the conduct of this program.
b. I affirm that any or all other agencies participating in the program have agreed to the terms of the
application/grant award, and have entered into an agreement(s) concerning the final disposition of
equipment, facilities, and materials purchased for this program from the funds awarded for the
activities and services described in the attached, as approved and/or as amended, application.
c. Children's Internet Protection Act (CIPA). Public libraries, public school libraries, and library
consortia must complete, sign, and attach appropriate original CIPA form, available on State
Library website: http://www.library.ca.gov/grants/Ista/grants.html#cipa
Name and title: Deborah
Organization: Rancho
Street/mailing address:
Clark, Library Director
Public Li
7368 Archibald Avenue
City: Rancho Cucamonga County:
San Bernardino
Telephone: 909-477-2720, ext. 5020 Fax: 909-477-2721
E-mail: dclark@ci.rancho-cucamonga.ca.us
Authorized representative:
goahre
Zip+4:
91730-1401
Date:
Doc. k/2042-1
P-213
uo~. nnnaz-i
•~
0
1
.~
V
N
H
H O
~
•- O
L '+'~
'v ~ ~ N
C
O ~
=
l
'
C r
N
O O p
V ~ ca ~ ~
~ O A ~
~= GO ~ O
V i ~ v
cv •-
J ~
~
J
N
Z
O
Q
V
O
U
V
a
•
on
C
'~ (6
(O ~ ~ W
a ,., ~ `v
~~ c~
~~o~
- L ~
~ O ~ L
~ O_ ~ ~,
°3u+~
~ 10 .C N
v°~~c
~ ° O c o
~`n5c
h ~ N O
v~ aE
~°~°cv
(Q (6 ~-+
O N j ~
U ~'' ~ v
- C .- U
~ O ~ LJ
~~~oa
Q
a~ OD
~ •~ C
4/ ~ N C
O O N
~ ~ a ~_
t ° ~ ~
O ~ O O
~.~~ V
c0i~c~
co N O rp
O'er ~ = Cp
C C ~ ~'~
O +'
v
4J C p U N
O U N E
~ ~~t ~+
t O (6 ~ N
~.~- ~ ~
.~~~~v
~E~a,~
tooon3
~~~Q
v ` ~
i
f6 +,
N p ~
~ Y
~ p
++ C
O (O N 41
d~
~
c O vii -p t
Y
o~ ~o
~
•
4J ~ '~ ~
~
~
~ O >
.~
C
Q C
N ~ C ~ ~ Q
O
(6 p p ~
v co
_
v
L .L ~ ~ v
O ~ u ~ Nt
(p "O C Vf
~ •Q OA
~~~
~ ~ o ~
• }? E
> O U •-
•~ :O N 7 co
~ U
C ~ y ~ ~ L
4J ~ ~ C C ~
O_,F ~, O c~ +-+
o +~ •~,
U
a,
Ea
+
~,
L
+' 4! ~ N
~ ~.L ..
O v
~ (O
O
~ ~
• C ~
~ O -p O_ - C
c
oco
OO~~
>a,~~ L
v.~
~~v•-
~ L {/)
° ~ ~ ~ ~~
N •
LL
r
~
~~~ai ac
u
E~O v
~ ~~
o
~~ N"O ~
O O_ H ~ Q N
N O O L
L ~° p }~ v 0 qD
~
~
~L'~ 0
a,~ ~ v ~ O a1
~
~
~a,~.a ao
~c_a,
~ ~ ~
N O Y Y
co
c°~~°E ~Eo
o
c
~~+ N •4J
v3'L~va
E3~aE~v
o~'>°ocE
v~•OAC v p O
O f6 ~ ~ N ~ N
~~•3 x ~ c~
.QQ~~~~~
Q~ ~ ~
p Q ~ ~
v vim., 3'~ u coo
_ ~~ c v
O O O~ a ~~
-O •in C ~+ v~ +, v-
N ~ O •- ~ O O
U ++ ~ ~ ~ ~
X ~O ~•~ N p
7 ~ ~ L
C ~ 4J .° N ~ O_
3~7vv~v
~~~~~3c
41 +~ ~n •in
°- ao°J ~ o c °
4J ~.+ i
Q~~~ ~•V ~
° p C U U 7 UJ
~ (6
U ° ~ Y ~ ~ L
.~ ~ O ~- O ~
O O v O- ~ L
Q Q' v N
~~~L3~~
~ ~ ~t ~ O N
O_
~ •O C .~ ~+ N 7
-~~oo°D~v
Q~ ~ ~ L p L
~ ~ ~ ~ T
t ~ Q c ai c ca
H O v, cot ¢ ~
0
D
Z
W
J
H
Z
W
N
Z
VI
U
~+
.~
V
N
W
H
Z
O
Q
O
a
a
a
00
O
N
M
~--1
.~
V
a
a,
~,
I
oC z
Q ~_
0
ma
~o
~ z
oac ~
m o
J ~
_ ~
~ ~
~ m
m
J
c~
G ~
z
~a
N
z W
O ~
~ ~
a~
o~
a ~
~ O
l
~I
0 ~
~ •~ ~ .~ ~
~' ~ ~ •~ ~ ~
a~ a~ ~
C~
~ ~ ~ ~ ~
v •~
~ ~ ~ 0 ~ ~ O
~" ~ ~ ~ ~ ~
~I
•'.y
,~.y
~I
0
C~
C~
~.
~ ~
O '~
O ~
N •~
~~ ~
~ ~
•~ ~
~ ~"
O
O a
O ~
O ~,
to ~
N ~
614
~ ~
~ ~
6~
• •
O
N
O
~ ~
r..~ ~
~ ~
~ ~
~ ~
w ~
• •
.~
•
V ~
b,A ~''
.~ ~
~ ~
•~
~ ~
4~
~ ~~
_~ O
• •
~a
W ~
~a
a c.
Q W
W ~
W LL
00
W ~
~ Q
~ J
~ W
LL
Z Z
0
a
O n
= W
Y ~
OC ~
O ~
~ ~
N
Z
Q
a
~c
0
H
V
Q
Q
m_
J
Z
Q
m
a--+
i
N
~ ~
O
.~ U
~ ~
,~ • -
U 0
(~ ~
~--+ i
~--+ ('a
f6 ~
O J
Q
~ ~
~ ~
4- ca
~ ~
d
4 Z
U~
z
~~
r..+
U
~~
0
U
v
t
A
~ ~/
D.)
.~
^
~'
I
~'::
.~ ,
`.
:~..;:;
,';I
~,
Q
L
Z
~U
~~
~ ~ ~
~ ~ ~
p o cn
~ O }'
~ ~
U .
O N
O
O
~
~ N
`~
O ~ ~
aA C
~
O
~ N
~ ~ ~ p
C1A ti ~
~ cn N
~
J ~
~ O ~ ~ N
i/~
J C Q ~ a
-+
~ N O
N ~ p ~ to
~ ~ ~` ~ ~ C
N Q N
O ~ O ~ ~
L ~ j, i U 4J ~
O J (~ N N ~ Q
~ O v J
N ~ ~
•- fp
4A ~ ~
Q ~ ~ ~ N N ~ ~
~ I - -+
+
-
~
~
O
I
~
~ ~
~ ~
~
I I O 01 ~ ~ O
00 O O (B X v ~
N ~ Q! N ~ ~ ~ I
N ~ L O cv O O
N ~ N N N N
~ 7 _
3 ~
41
• • • • • • •
~~ ~~
I' ;
~.
~':.
,:
~~
u'1
' Q
N u
1
~ 0
~ ~
N ~ ~--+
~ •-
L
~
(/~
~ ~ ~ U
n U ~
c ~
• . • •
I
i:,
r
~,
i.
~,'
~~ '` '
,,<
~'
'*
C
U
cv
.~
~ O
~ N
Q .~
~ ~
L
Q1 ~
~ ~
~ M
~ ~
~ ~L
U ~
~ ~
~ .~
Q
~ ~
~ ~
~ ~
U ~
~ O
~ ~
~ v
• •
U
Q
N
a--+
U
cv
.~
O
a
N
I
L
cv
L
~_
J
a--+
a--~
.;
Q
O
+~ ~
~ ~
L U
N
~ ~N
~ ~
N +,
~ ~
m o
~ ~
~ o
~--~
~ ~
U ~
N
dA
'Q O
Q. N
O ~
~ O
c/')
L7 ~
O
~ O
~--+
O +-+
O ~
N ~
N
O
cv
C
.~
Q
aA
a--+
O
L
0
O
O
N
a--+
Q ~
N
~ a~
C
a--+
N
.~
i
Q
O
c~
0
a--~
~?~ 4J
N a_+
~ U
~ cv
O i
Q ~
In a..+
v O
Q ~_
O .~
4A ~
N ,~
~ Q
LL `1
_~
I
I
~ t =:
I
i.
i
III
~~
`V
e~
0
•L
U
(0
0
.~
C
~-+
C
(B
L
U
C
N
O
C
N
_~
c~
Q
N
O
Q
L
Q
C
O
C
ca
L
L
0
E
(6
0
y--~
U
N
O
U
_~
C
L
U
.`
C
N
y--~
~L
Q
X
D~
~~
i
~~
r ~
~J
~~
~-
~~ ~~
r.;
...~
Ov
=O
~~~
4
~~
i~
,kY
`r
7 ~iR
-~^
-°- s,`e 1
~~ ~ ~ +.
. ~_ ~ ~':-
'`~ ;
~ ~ -~
~~~~ ~
_ ~~
s ~= _ ~
-~
T~~
,r
U
°~
,. J
~ ~ ~
L
~ 2
.' i
,,
~-- ~~ 7
~~ r
~ I
.t
h
,~
\'
__T~ z
~o
N ~
~~
1 ~-~ ~ ~
,~
\'
:. ~_
,~
_, ~
._.: {
a
4z
'z
G~~
U
1 'R
~y 1
~_~~
i
~~
~~
~~
v,,
.~
N
~ U
a~-+
~
~ _
~ ~
~
~
~ i
U
~ N ~
O
U ~. +~
.-
~ ~ ~
._ ~ ~
Q L
~
i
~ Q ~
~' J O
~ ~ Q
O v1 U ~p
~ ~ O
~, ~, °
~ ~ ~ aA
a~ a~
~
~
~ •-
~
U
(~ f6
'~ L7 L7 U ~
N ~ ~ O
. .
~ ~
~
~ O O U ~
.-
U
U ~
~
U ,
~ ,
~ ~ ~i
• •
I
a--+
t/')
N
C6
Q
a--+
i
O
O
Q
O
a--+
ca
~ ~
Q
F-
~~ J
O
O
O
N
•
Q
N
U
O
U
y-
O
O
X
N
mac. ~ ter. i v >/~
X
/ ~
1J
.,
~ 1
~~~~ ~
~ + ;~~
yv
a--+
a--+
ca
N
O
O
Q
+-+
f6
L
L7
H
J
0
r-I
O
O
•
Q
U
O
U
O
O
Q
~ ~
._
S L
~--+ ('6
N ~
U
~ -
O v
~ O
•- ~
O ~
. ~ •~-+
c/') N
O ~
Q ~
~ O
~ ~
~ ~
~ ~
ca Q
Q 4-
f0 ~..+
~ ~
Q~
.~ U
~ O
D U
•
f~
.~
~ N
N a_+
~ ~
~ X
N ~
~ -
~ ~
N
N
~ ~
_0 ~
~ ~
X ~
~ ~
0 L
}' O
~ `~
ca ~
Q
~ .~
Q ~
0 ~
~ Q
~ O
•
Q
O
ca
N
L
L
i
J
ci
N
~~