HomeMy WebLinkAbout2013/06/04 - Agenda Packet - Action THE CITY OF RANCHO CUCAMONGA
tiS DESIGN REVIEW COMMITTEE
Lai AGENDA
C CA oNGA JUNE 4, 2013 - 7:00 P.M.
Rancho Cucamonga Civic Center
Rains Room
10500 Civic Center Drive
Rancho Cucamonga, California
I. CALL TO ORDER I ACTION
Roll Call 7:00p.m.
Regular Members: Richard Fletcher X Francisco Oaxaca A
Candyce Burnett _ Donald Granger X
Alternates: Frances Howdyshell_ Ray Wimberly
Lou Munoz
II. PROJECT REVIEW ITEMS
The following items will be presented by the applicant and/or their representatives.
Each presentation and resulting period of Committee comment is limited to
20 minutes. Following each presentation,the Committee will address major issues
• and make recommendations with respect to the project proposal. The Design
Review Committee acts as an advisory Committee to the Planning Commission.
Their recommendations will be forwarded to the Planning Commission as
applicable. The following items do not legally require any public testimony,although
the Committee may open the meeting for public input.
A. SIGN PERMIT DRC2013-00365- BILL BEEBE FOR SEAFOOD CITY-A A. Approved.
request to construct one wall sign that exceeds the maximum 3 feet
permitted by Sign Program #134 for Seafood City on the north side of
Foothill Boulevard within the Community Commercial Development District
of the Terra Vista Community Plan, located at 11098 Foothill Boulevard -
APN: 1077-422-52.
B. SIGN PERMIT DRC2013-00366 - BILL BEEBE FOR PARTY CITY - A
request to construct one wall sign that exceeds the maximum 3 feet B. Approved.
permitted by Sign Program #134 for Party City on the north side of
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: II DESIGN REVIEW COMMITTEE AGENDA
too JUNE 4, 2013
RANCHO
CUCAMONOA
Foothill Boulevard within the Community Commercial Development District
of the Terra Vista Community Plan, located at 11098 Foothill Boulevard -
APN: 1077-422-52.
C. SIGN PERMIT DRC2013-00330-TNT ELECTRIC SIGNS, INC-A request C. Approved.
to construct three wall signs that exceed the maximum 3 feet permitted by
Sign Program#134 and 2 monument signs for 99 Cents Only Stores on the
north side of Foothill Boulevard within the Community Commercial
Development District of the Terra Vista Community Plan, located at
10848 Foothill Boulevard -APN: 1077-422-26.
III. PUBLIC COMMENTS None.
This is the time and place for the general public to address the Committee. State law
prohibits the Committee from addressing any issue not previously included on the
Agenda. The Committee may receive testimony and set the matter for a subsequent
meeting. Comments are limited to five minutes per individual.
I • IV. ADJOURNMENT 17:14p.m.
The Design Review Committee has adopted Administrative Regulations that set an
11:00 p.m. adjournment time. If items go beyond that time, they shall be heard only with
the consent of the Committee.
2 of 2
DESIGN REVIEW COMMENTS
7:00 p.m. Dominick Perez June 4, 2013
SIGN PERMIT DRC2013-00365-BILL BEEBE FOR SEAFOOD CITY-A request to construct one
wall sign that exceeds the maximum 3 feet permitted by Sign Program #134 for Seafood City on
the north side of Foothill Boulevard within the Community Commercial Development District of the
Terra Vista Community Plan, located at 11098 Foothill Boulevard -APN: 1077-422-52.
Background: A Minor Design Review (MDR) was recently approved which allowed for the existing
57,500 square foot building to be subdivided into three units. The largest unit of 28,615 square feet
will be occupied by Seafood City, a supermarket style business that specializes in seafood as well
as Filipino, Asian, and American grocery items.
Project Proposal: Seafood City has requested approval of a Sign Permit to construct one
illuminated wall sign that exceeds the maximum 36 inches permitted for Sub-Major tenants by
Uniform Sign Program (USP) 134. The Sign Program classifies Sub-Major tenants as businesses
occupying between 7,000 and 34,999 square feet. The signs are permitted by the Sign Program to
exceed the height limitation with Design Review Committee approval. The applicant is requesting to
construct a sign with a maximum height of 49 inches on the existing tower along the south building
elevation. The sign is in conformance with the maximum width of 25 feet required by USP 134.
Staff Comments: The sign consists of a logo box and a single row of text. The height of the logo
box is 49 inches, whereas the text is separated into two sizes of lettering; 42 inches for the S in
seafood and the C in city and 35 inches for all other lettering. The applicant believes that the
additional sign height is necessary for visibility because of the distance of the building from
Foothill Boulevard as well as the size of the wall plane on which the sign will be located. Staff
investigated the other signs in the center and found that all comply with the maximum 36-inch letter
height requirement, but a number of signs have overall sign heights that exceed the 36-inch sign
height limit because they are made with multiple lines of text or having decorative backing plates
behind the signs.
Major Issues: None.
Secondary Issues: None.
Staff Recommendation: Staff believes that the proposed sign is proportional to the area in which it
will be located. Furthermore, a majority of the text complies with the 36-inch letter height
requirement. Therefore, staff recommends that the Committee approve the project as presented.
Design Review Committee Action:
Members Present: Fletcher, Granger
Staff Planner: Dominick Perez
The Committee recommended approval of the sign as proposed.
•
DESIGN REVIEW COMMENTS
7:00 p.m. Dominick Perez June 4, 2013
SIGN PERMIT DRC2013-00366 - BILL BEEBE FOR PARTY CITY - A request to construct one
wall sign that exceeds the maximum 3 feet permitted by Sign Program#134 for Party City on the
north side of Foothill Boulevard within the Community Commercial Development District of the
Terra Vista Community Plan, located at 11098 Foothill Boulevard -APN: 1077-422-52.
Background: A Minor Design Review(MDR)was recently approved which allowed for the existing
57,500 square foot building to be subdivided into three units. The largest unit of 28,615 square feet
will be occupied by Seafood City, a supermarket style business that specializes in seafood as well
as Filipino, Asian, and American grocery items.
Protect Proposal: Party City has requested approval of a Sign Permit to construct one illuminated
wall sign that exceed the maximum 36 inches permitted for Sub-Major tenants by Uniform Sign
Program (USP) 134. The Sign Program classifies Sub-Major tenants as businesses occupying
between 7,000 and 34,999 square feet. The signs are permitted by the Sign Program to exceed the
height limitation with Design Review Committee approval. The applicant is requesting to construct a
sign with a maximum height of 48 inches on the existing tower along the south building elevation.
The sign meets the maximum width of 25 feet required by USP 134.
Staff Comments: The sign consists of a logo box and a single row of text. The height of the text is
separated into two sizes of lettering; 48 inches for the P in party and the C in city, and 45 inches for
all other lettering. The applicant believes that the additional sign height is necessary for visibility due
to the distance of the building from Foothill Boulevard as well as the size of the wall plane on which
the sign will be located. Staff investigated the other signs in the center and found that all comply
with the maximum 36-inch letter height requirement, but a number of signs have overall sign heights
that exceed the 36-inch sign height limit because they are made with multiple lines of text or having
decorative backing plates behind the signs.
Major Issues: None.
Secondary Issues: None.
Staff Recommendation: Staff believes that the proposed sign is proportionate to the area in which
it will be located. Therefore, staff recommends that the Committee approve the project as
presented.
Design Review Committee Action:
Members Present: Fletcher, Granger
Staff Planner: Dominick Perez
The Committee recommended approval of the sign as proposed.
DESIGN REVIEW COMMENTS
7:00 p.m. Tabe van der Zwaag June 4, 2013
SIGN PERMIT DRC2013-00330 - TNT ELECTRIC SIGNS, INC - A request to construct three
wall signs that exceed the maximum 3 feet permitted by Sign Program #134 and 2 monument
signs for 99 Cents Only Stores located on the north side of Foothill Boulevard within the
Community Commercial Development District of the Terra Vista Community Plan, located at
10848 Foothill Boulevard -APN: 1077-422-26.
•
Protect Proposal: A request by 99 Cents Only Stores to construct three wall signs that exceed
the 36-inch maximum sign height permitted for Sub-Major tenants by Sign Program #134. The
sign program classifies Sub-Major tenants as businesses occupying between 7,000 and
34,999 square feet. The sign program permits signs to exceed the height limit with
Design Review Committee approval. The applicant is requesting to construct 5-foot high signs.
Staff Comments: The applicant believes that the additional sign height is necessary because of
the unique nature of the proposed signs, which are narrower (7 feet and 4 inches long) than the
other signs in the center because of the tenant's short business name. They feel that the signs
would look too small on the large wall planes to which they will be mounted if constructed at the
36-inch letter height permitted by the sign program. The adjacent tenant space is occupied by
LA Fitness, which is also a Sub-Major, whose sign is 25 feet long. Staff believes that it is just
such cases for which the sign program gave the Design Review Committee the flexibility to
approve larger signs. The applicant has provided three sets of drawings showing the proposed
sign at 4 feet, 4.5 feet, and 5 feet high to illustrate how each will look when constructed. Staff
has investigated the other signs in the center and found that all comply with the maximum
36-inch letter height requirement, but a number of signs have overall sign heights that exceed
the 36-inch sign height limit due to being made up of multiple lines of text or having decorative
backing plates behind the signs.
Major Issues: None
Secondary Issues: Whether to allow the applicant to exceed the 36-inch maximum sign height
permitted by Sign Program #134; and if so, at 4, 4.5, or 5 feet high.
Staff Recommendation: Staff recommends permitting 4-foot high signs that will provide
adequate visibility from Foothill Boulevard and will not be overwhelmed by the tower element to
which they are mounted.
Design Review Committee Action:
The project was approved as presented with a maximum wall sign height of 4.5 feet.
Members Present: Fletcher, Granger
Staff Planner: Tabe van der Zwaag