HomeMy WebLinkAbout1988/08/31 - Minutes - Adjourned August 31, 1988
CITY OF RANCHO CUCAMONGA
CITY COUNCIL MINITEES
Adjourned Meetln~
A. OJT.T. TO OR])MR
A workshop held with the City Council and the Chamber of Commerce met on
Wednesday, August 31, 1988. The workshop was called to order at 6:00 p.m. by
Mayor Dennis L. Stout.
Present were Councilmembers: Deborah N. Brown, Charles J. Buquet II, Jeffrey
King (arrived at 6:40 p.m.), Pamela J. Wright (arrived at 6:20 p.m.), and Mayor
Dennis L. Stout.
Al~o present were: City Manager, Lauren M. Wasserman; City Clerk, Beverly A.
Authelet; City Planner, Brad Buller; Senior Planner, Dan Coleman; Community Code
Representative Supervisor, Richard Alcorn.
Members of the Chamber present were: President, Jim Madelros; Manager, Danielle
Watson; Sandra Diedie; Hike Hitchell; Ron Hagruder; Tom Flynn; Dole Frisbee.
STAFF R'RPOETS
BI. ENVIRONMENTAL ASSESSMENT AND SIGN ORDINANCE AMENDMENT 88-01 - CITY OF
RANCHO CUCAMONGA - Various amendments to the Sign Ordinance regarding neon
signs and window signs. Staff report presented by Dan Coleman, Senior Planner.
(0807-03 SIGNS)
TEMPORARY WINDOW SIGNS:
Mayor Stout started the meeting by stating the idea that some businesses have
located in industrial parks, because of lower costs, has created a problem. He
felt there must be someway to come up with a system to allow advertising in
these areas without looking like a commercial strip center. There needs to be
some type of system, but we do not want the industrial area to lose its
appearance. This is a major problem to be resolved, because tenants end-up
leasing in areas where they are not suppose to be.
After discussing some nonconforming uses on Foothill, namely the A-frame,
Councilwoman Brown expressed that she felt sign regulations were suppose to be
by area in the City not by zones.
Mayor Stout responded that some type of standard needed to be set to allow
flexibility. If we do not have some type of restrictions then the Planning
Commission will continue to allow industrial buildings with small windows, and
then they will be leased to uses not appropriate to the building.
Councilwoman Brown further expressed that we are in a growing phase in the City,
and perhaps these will not be a problem in the future.
(1)
City Council Minutes
August 31, 1988
Page 2
Brad Buller~ City Planner, suggested that perhaps we could have ranges like we
do with densities, which could be worked out at the sign program level.
Staff was asked if we have a program that could monitor the signs.
Mr. Bullet responded that we are beginning to form a program, and when it is
completed, we will be able to do the monitoring.
A question was asked about using the CUP process for temporary window signs.
Mr. Bullet responded that he did not feel the City Council would want to get
involved with the CUP process for signs; it would be rather time consuming.
Mayor Stout asked why we were not using the permit process. Was it because it
was difficult to enforce?
Mr. Bullet responded that it was very difficult to administer, because temporary
signs come and go.
Richard Alcorn~ Community Code Representative Supervisor~ stated that the main
issue with signs was the care and maintenance of them.
Mr. Bullet stated that what we would like to see is shopping centers policing
themselves and to join together in a signage and promotion program.
Discussion focused around paper signs, Section E, which states "paper signs are
encouraged to be mounted in hanging frames for a more permanent appearance".
Mr. Buller explained that many grocery stores and larger companies had a way to
hang paper signs, some used permanent suction hooks and other methods for
hanging those signs. He suggested having some sign seminars where we could
have a professional come in to conduct them.
He then summed up the following for items to be considered: (1) Develop a
policy for maintenance of signs; for temporary signs create a category which
does not require permits. (2) Look at the policy regarding mounting paper
signs and special event signs. (3) Look at the sign program to be sure its
flexible in relation to square footage.
Mayor Stout stated he would like the following also to be considered: (1)
Encourage centers to have a center sign promotion. (2) Have the City and
Chamber work together on a catalog of businesses in the City to be listed by
name, service, and geological location. (3) Conduct some educational seminars.
Once this was worked out between the City and the Chamber, he would like to see
the Chamber pass a resolution in support of it. He felt this had been lacking
in the past.
Jim Medeiros, Chamber President, stated that the Chamber would like to help in
the drafting of this procedure.
City Council Minutes
August 31, 1988
Page 3
REAL ESTATE SIGNS (portable signs which are used basically on weekends):
Mr. Mitchell, Chamber member, passed out some draft regularins for considera-
tion.
Mr. Bullet suggested that we consider this item in the future since the Planning
Commission had not considered it, and it would have to be advertized.
ACTION: It was decided that staff look at this, get input from the City
Attorney regarding liability, and then have the Planning Commission conduct a
public hearing.
NEON SIGNS:
Mayor Stout explained that it was Council's approach to try this first on a
rather conservative basis. It was felt that interior signs should be generic.
Councilman Buquet expressed that there should be graphics included in the
industrial neon signs.
After some discussion, it was decided to allow graphic neon signs and to allow
the increase in size for such signs.
Mayor Stout asked for a progress report of the above items at the September 21,
1988 meeting.
The meeting adjourned at 8:05 p.m.
Respectfully submitted,
Authelet
City Clerk
Approved: October 5, 1988