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HomeMy WebLinkAbout2019/12/18 - Agenda Packet - SpecialDECEMBER 18, 2019 - 3:00 PM SPECIAL MEETING WORKSHOP CITY COUNCIL/FIRE PROTECTION DISTRICT AGENDA Rains Conference Room, City Hall 10500 Civic Center Drive, Rancho Cucamonga, CA 91730 A CALL TO ORDER Pledge of Allegiance Roll Call: Mayor Michael Mayor Pro Tem Kennedy Council Members Hutchison, Scott, Spagnolo B PUBLIC COMMUNICATIONS This is the time and place for the general public to address the Fire Protection District and City Council on any item listed on the agenda. State law prohibits the Fire Protection District and City Council from addressing any issue not previously included on the Agenda. The Fire Protection District and City Council may receive testimony and set the matter for a subsequent meeting. Comments are to be limited to five minutes per individual or less, as deemed necessary by the Mayor, depending upon the number of individuals desiring to speak. All communications are to be addressed directly to the Fire Board, or City Council not to the members of the audience. This is a professional business meeting and courtesy and decorum are expected. Please refrain from any debate between audience and speaker, making loud noises, or engaging in any activity which might be disruptive to the decorum of the meeting. C ITEMS FOR DISCUSSION C1. Discussion of Transient Occupancy Tax (TOT) Survey Results and Options for Future Changes. (Verbal Report) D ADJOURNMENT CERTIFICATION I, Linda A. Troyan, MMC, City Clerk Services Director of the City of Rancho Cucamonga, or my designee, hereby certify under penalty of perjury that a true, accurate copy of the foregoing agenda was posted on at least twenty-four (24) hours prior to the meeting per Government Code 54954.2 at 10500 Civic Center Drive, Rancho Cucamonga, California and Page 1 on the City's website. Page 2 City of Rancho Cucamonga Voter Survey Presentation November 25, 2019 IFPROBOLSKY Opinion Research on USMcx Elections and Public Policy Probolsky Research Newport Beach (949) 855-6400 3990 Westerly Place Suite 185 San Francisco (415) 870-8150 Newport Beach CA 92660 Washington DC (202) 559-0270 City of Rancho Cucamonga - Voter Survey Survey Methodology* From Friday, November 15, 2019 to Wednesday, November 20, 2019, Probolsky Research conducted a live -interviewer telephone and online survey among Rancho Cucamonga likely voters. A total of 400 voters were surveyed (100 by telephone and 300 online). A survey of this size yields a margin of error of +/-5%, with a confidence level of 95%. Interviews were conducted with respondents on both landline (40%) and mobile phones (60%) and were offered in English (95%) and Spanish (5%) languages. For the online survey phase, we invited participation via email and text. Security measures precluded individuals from completing the survey more than once and allowed only the designated voter to complete the survey. Online respondents were able to use their computer, tablet or smart phone to participate. Our sample was developed from the voter files originally compiled by the San Bernardino County Registrar of Voters and then enhanced with consumer data. Probolsky Research applies a stratified random sampling methodology to ensure that the demographic proportions of survey respondents match the demographic composition of November 2020 Rancho Cucamonga likely voters. Probolsky Research specializes in opinion research on behalf of corporate, election, non-profit, and special interest clients. PROBOLSKY RESEARCH Top Issues PROBOLSKY RESEARCH 22% say public safety is the top issue facing their community Question 1: What is the most important issue facing your community today? Public safety/Drugs/Crime Over population/Controlling growth/Development Housing affordability/Cost of living Transportation/Traffic/Roads — 11.0°/C Government 8.5% Homelessness 7.3% Environmental3.0% Education/Schools/Higher education 2.5% Moral issues 2.0% Jobs/Economy 1.8% Immigration/Illegal immigration 1.8% Other = 3.8% Nothing/No issues 1.5% Unsure2.8% Prefer not to answer 0.3% 16.3% 16.0% 21.8% M 32% think the City is on the right track Question 2: Do you think the City of Rancho Cucamonga is on the right track or on the wrong track? 31.5% Right track 37.3% 31.3% Wrong track Unsure/Prefer not to answer Result by gender and party preference Question 2: Do you think the City of Rancho Cucamonga is on the right track or on the wrong track? Male Female Republican Democratic No Party Preference Right track 31.3% 34.2% 39.8% 38.8% 41.4% Wrong track ■ Right track Unsure/Prefer not to answer ■ Wrong track Results by age group and Council District Question 2: Do you think the City of Rancho Cucamonga is on the right track or on the wrong track? Righttrack 18-29 -Jjjjjjj�:.. _ 30-39 ' . M 40-54 55-64 65+ Council District 1 Council District 2 Council District 3 Council District 4 .' . 34.7% 34.7% 32.8% 41.7% 43.0% 40.5% 34.1% 35.7% 37.6% Wrong track Right track Unsure/Prefer not to answer ■ Wrong track Results by ethnicity and voter propensity Question 2: Do you think the City of Rancho Cucamonga is on the right track or on the wrong track? Righttrack Latino/Hispanic White/Caucasian • .' . Black/African American Asian PF 5out of5 4out of5 3out of5 2out of5 1 out of 5 Newer perfect voter New registrant 30.8% 36.6% 37.0% 62.5% 40.0% 40.5% 38.3% 30.8% Wrong track ■ Right track Unsure/Prefer not to answer ■ Wrong track Results by language and survey mode Question 2: Do you think the City of Rancho Cucamonga is on the right track or on the wrong track? Riaht track English Spanish Phone [NET] Landline Mobile Online [NET] Email Text 37.9% 36.0% 40.0% 37.7% 38.0% 33.3% 37.3% 25.0% Wrong track ■ Right track Unsure/Prefer not to answer ■ Wrong track 79% say they feel safe in Rancho Cucamonga Question 3: In general, do you feel safe or unsafe in Rancho Cucamonga? 79.0% Safe 11.3% Unsafe 9.8% Unsure/Prefer not to answer Among those who feel safe, 47% feel very safe Question 3: In general, do you feel safe or unsafe in Rancho Cucamonga? Among those who say safe Total 9.8% 11.3% 79.0% Among those who say unsafe 11 Results by gender and party preference Question 3: In general, do you feel safe or unsafe in Rancho Cucamonga? Male Female Republican Democratic No Party Preference 82.1% 7.1% 12.0% 11.3% 9.4% 8.6% Unsafe Safe Unsure/Prefer not to answer ■ Unsafe Results by age group and Council District Question 3: In general, do you feel safe or unsafe in Rancho Cucamonga? Safe 18-29 30-39 40-54 55-64 65+ Council District 1 Council District 2 Council District 3 Council District 4 Unsafe 6.1% 83.5% LM 14.3% 12.9% • 9.5% ,, Safe 10.1% Unsure/Prefer not to answer ■ Unsafe 8.3% 9.2% Results by ethnicity and voter propensity Question 3: In general, do you feel safe or unsafe in Rancho Cucamonga? Safe Latino/Hispanic White/Caucasian r T Black/African American Asian 5out of5 iiiiiiiiiiiiiiiiiiiiiillillillillillillilliillillillillillillilliilI 4out of5 3out of5 2out of5 1 out of 5 Newer perfect voter New registrant 12.5% M I 7.5% 13.1% 9.7% ' 11.6% Unsafe Safe • ' , Unsure/Prefer not to answer ■ Unsafe Results by language and survey mode Question 3: In general, do you feel safe or unsafe in Rancho Cucamonga? Safe English Spanish Phone [NET] Landline Mobile Online [NET] Email Text PROSOISKY RESEARCH L Unsafe Safe Unsure/Prefer not to answer ■ Unsafe 421% (of n% who feel unsafe) say they feel unsafe due to increased crime rates Question 4: Why do you say that you feel unsafe in Rancho Cucamonga? [IF ANSWERED "UNSAFE" TO Q31 Increased crime rates Fallout from the homeless Personal experience with crime - 11.1% Lack of police presence/Slow response time - 11.1% Other 17.8% Prefer not to answer 4.4% 42.2% 53% use social media as their top news source Question 5: What are your top two sources for news and information about Rancho Cucamonga? Pick two. Social media platforms such as Facebook, Nextdoor, Twitter Online news outlet Local television Newspaper 18.8% Blog, forum, or other website15.3% Local radio 10.0% Something else 11.3% Nothing 8.8% Unsure/Prefer not to answer 1.6% J 27.3% 33.5% 52.5% 17 The Inland Valley Daily Bulletin and ILA Times are the top two newspaper sources Question 5—Newspaper: What are your top two sources for news and information about Rancho Cucamonga? Pick two. [AMONG THOSE WHO ANSWERED NEWSPAPER] The Inland Valley Daily Bulletin LA Times 13.3% Local newspaper 13.3% Grapevine Press ■ 6.7% Wall Street Journal 2.7% Other 9.3% 54.7% IM NPR and local news radio are the top two radio sources Question 5—Radio: What are your top two sources for news and information about Rancho Cucamonga? NPR 17.5% Local news 17.5% KFI AM 640 15.0% AM radio = 7.5% LA stations ■ 5.0% KNX 1070 AM news radio ■ 5.0% Other 27.5% Prefer not to answer 5.0% Local news TV and KTLA are the top two television sources Question 5—Television: What are your top two sources for news and information about Rancho Cucamonga? Local news/Local TV 41.3% CW 5 KTLA 19.30% ABC 711.0% NBC 4T6.4% CBS 2 - 5.5% Fox 11 KTTV ■ 3.7% LA news stations/Network news3.7% KCAL 9 2.8% Other 6.4% 20 Local newspaper's websites and Goggle are the top news sources Question 5—News: What are your top two sources for news and information about Rancho Cucamonga? Local newspaper's websites 17.9% Google 13.4% The Inland Valley Daily Bulletin website — 10.4% City's web page imm 7.5% News apps _ 5.2% Newsbreak3.7% News links from Facebook 3.0% Apple News M 2.2% ABC 2.2% MSN 2.2% CNN 2.2% Yahoo 2.2% The Press -Enterprise 1 1.5% Other 22.4% Unsure/Prefer not to answer 3.7% 21 City web site and Nextdoor are the top two blog sources Question 5_Blog: What are your top two sources for news and information about Rancho Cucamonga? Rancho Cucamonga City web site 26.2% Nextdoor 16.4% Online news � 11.5% Facebook pages related to the City - 11.5% Other M 29.5% Unsure/Prefer not to answer 4.9% J 22 Facebook and Nextdoor are the top two social media sources Question 5_SocialMedia: What are your top two sources for news and information about Rancho Cucamonga? Facebook Nextdoor 20.5% Twitter 11111 8.1% Instagram2.4% Reddit 1.4% YouTube 11.0% Other Prefer not to answer 15.7% 49.0% Word of mouth and other are the top two options for "something else" Question 5_SomethingElse: What are your top two sources for news and information about Rancho Cucamonga? Word of mouth/Friends and family 37.8% Personal experiences/From observations Ring community services M 6.7% City council meetings Other Prefer not to answer 13.3% 35.6% 24 66% use Facebook regularly Question 6: Please indicate which if any of these social apps and websites you use regularly? Select all that apply. Facebook YouTube Instagram Nextdoor Twitter Pinterest Linkedln Snapchat Other Nothing Unsure/Prefer not to answer 46.3% 5% 65.8% 5 o % are unsure of the job that the City of Rancho Cucamonga Mayor and City Council are doing Question 7: Do you approve or disapprove of the job that the Rancho Cucamonga Mayor and City Council are doing? 27.0% Approve 23.3% Disapprove 49.8% Unsure/Prefer not to answer Among those who approve, 48% strongly approve of the job that the Rancho Cucamonga Mayor and City Council are doing Question 7: Do you approve or disapprove of the job that the Rancho Cucamonga Mayor and City Council are doing? Among those who approve Total 27.0% 49.8% 23.3% Among those who disapprove Results by gender and party preference Question 7: Do you approve or disapprove of the job that the Rancho Cucamonga Mayor and City Council are doing? Male Female Republican Democratic No Party Preference 44.0% 54.6% 38.7% 55.3% 57.1% Disapprove ■ Approve Unsure/Prefer not to answer ■ Disapprove Results by age group and Council District Question 7: Do you approve or disapprove of the job that the Rancho Cucamonga Mayor and City Council are doing? Approve 18-29 30-39 40-54 55-64 65+ Council District 1 Council District 2 Council District 3 Council District 4 Disapprove 59.2% 48.6% 53.4% 45.2% 46.6% 44.3% 57.1% 48.8% 47.7% ■ Approve Unsure/Prefer not to answer ■ Disapprove Results by ethnicity and voter propensity Question 7: Do you approve or disapprove of the job that the Rancho Cucamonga Mayor and City Council are doing? Approve Disapprove Latino/Hispanic 52.5% • :'. White/Caucasian 49.0% Black/African American Asian 5out of5 4 out of 5 3out of5 50.0% 30.0% 34.6% 19.0% 50 55.0% 39.3% 24.2% ' 2 out of 5 1 out of 5 Newer perfect voter New registrant G . PR�SDISKY RESEARCH L 43.5% 56.7% 100.0% 50.0% 23.8% ■ Approve Unsure/Prefer not to answer ■ Disapprove Results by language and survey mode Question 7: Do you approve or disapprove of the job that the Rancho Cucamonga Mayor and City Council are doing? Annrove English Spanish Phone [NET] Landline Mobile Online [NET] Email Text 50.8% ■ 30.0% 46.0% 47.5% 45.0% 51.0% 52.0% 50.0% Disapprove JJ[ 24.0% Approve Unsure/Prefer not to answer ■ Disapprove 40% (of 23% who disapprove) disapprove of the job the Rancho Cucamonga mayor and City Council are doing due to overdevelopment Question 8: Why do you disapprove of the job the Rancho Cucamonga Mayor and City Council are doing? [IF ANSWERED "DISAPPROVE" TO Q7] Lack of thoughtful city planning/Not enough infrastructure to support 39.8% development/Overdevelopment Lack of communication/Not in touch with the needs of the people = 14.09%. Not getting enough done/Government waste = 10.8% Crime rates are going up/Lack of focus on policing - 7.5% Corruption .6.5% Nothing is being done to address housing affordability/Rent control/Cost of living ■ 5.4% Tax increases 1 3.2% Other = 8.6% PROSOLSKY Unsure/Prefer not to answer 4.4% RESEARCH L 32 82% approve of the fire and emergency services provided by the Rancho Cucamonga Fire Protection District in Rancho Cucamonga Question 9: Do you approve or disapprove of the fire and emergency services provided by the Rancho Cucamonga Fire Protection District in Rancho Cucamonga? 82.0% 2.3% Approve Disapprove 15.8% Unsure/Prefer not to answer Among those who approve, 78% strongly approve Question 9: Do you approve or disapprove of the fire and emergency services provided by the Rancho Cucamonga Fire Protection District in Rancho Cucamonga? Among those who approve To+ 0 82.0% Among those who disapprove 34 Results by gender and party preference Question 9: Do you approve or disapprove of the fire and emergency services provided by the Rancho Cucamonga Fire Protection District in Rancho Cucamonga? Male Female Republican Democratic No Party Preference Disapprove 16.3% 17.6% Approve Unsure/Prefer not to answer ■ Disapprove Results by age group and Council District Question 9: Do you approve or disapprove of the fire and emergency services provided by the Rancho Cucamonga Fire Protection District in Rancho Cucamonga? Approve Disapprove 18-29 12.2% 30-39 22.2% 40-54 :' . 14.7% 55-64 ' . 16.7% 65+ :. 12.7% Council District 1 • . 21.6% M Council District 14� Council District 3 11.9% Council District 4 ' . 13.8%4W-1 ■ Approve Unsure/Prefer not to answer ■ Disapprove Results by ethnicity and voter propensity Question 9: Do you approve or disapprove of the fire and emergency services provided by the Rancho Cucamonga Fire Protection District in Rancho Cucamonga? Approve Latino/Hispanic White/Caucasian Black/African American 5 out of 5 4out of5 3 out of 5 2 out of 5 1 out of 5 Newer perfect voter New registrant 1JE84.8% 100.0% 65.0% Disapprove 18.8% 1'. 13.2% 35.0% 15.0% 13.1% a 17.7% 17.4% 16.4% 20.0% Approve Unsure/Prefer not to answer ■ Disapprove Results by language and survey mode Question 9: Do you approve or disapprove of the fire and emergency services provided by the Rancho Cucamonga Fire Protection District in Rancho Cucamonga? Annrove English Spanish Phone [NET] Landline Mobile Online [NET] Email Text 12.0% 17.5% 8.3% 17.0% 17.3% 16.7% Approve Unsure/Prefer not to answer ■ Disapprove Disapprove 15.5%� - 20.0% 12.0% 17.5% 8.3% 17.0% 17.3% 16.7% Approve Unsure/Prefer not to answer ■ Disapprove .56% (of 2% who disapprove) disapprove of the fire and emergency services provided by the Rancho Cucamonga Fire Protection District due to too many resources dedicated to the fire department Question 10: Why do you disapprove of the fire and emergency services provided by the Rancho Cucamonga Fire Protection District? [IF ANSWERED "DISAPPROVE" TO Q9] Too many resources dedicated to fire department/Overpaid Slow response times Lack of patrols - 11.1 % Nothing - 11.1% 22.2% 55.6% 39 66% approve of the public safety services provided by the Rancho Cucamonga police Department Question 11: Do you approve or disapprove of the public safety services provided by the Rancho Cucamonga Police Department? 65.8% Approve 12.8% Disapprove 21.5% Unsure/Prefer not to answer Among those who approve, 66% strongly approve Question 11: Do you approve or disapprove of the public safety services provided by the Rancho Cucamonga Police Department? Among those who approve Total 21.5% 12.8% 65.8% Among those who disapprove Results by gender and party preference Question 11: Do you approve or disapprove of the public safety services provided by the Rancho Cucamonga Police Department? Male Female Republican Democratic No Party Preference 21.2% 22.7% 21.8% 19.3% 21.2% Disapprove ■ Approve Unsure/Prefer not to answer ■ Disapprove Results by age group and Council District Question 11: Do you approve or disapprove of the public safety services provided by the Rancho Cucamonga Police Department? Approve 18-29 *im 30-39 40-54 55-64 65+ Council District 1 Council District 2 Council District 3 Council District 4 PROSOISKY RESEARCH L 0 26.5% 16.7% 25.0% 16.7% 22.8% 21.6% Disapprove k 3% 8.9% 1 •' 12.1% ■ Approve Unsure/Prefer not to answer ■ Disapprove Results by ethnicity and voter propensity Question 11: Do you approve or disapprove of the public safety services provided by the Rancho Cucamonga Police Department? Approve Latino/Hispanic .. ■ ■ - White/Caucasian Black/African American Asian 5 out of 5 4 out of 5 3out of5 2 out of 5 1 out of 5 Newer perfect voter New registrant 69.2% 70.2% Disapprove 19.8% 19.8% 25.0% 35.0% M 19.6% Approve 17.9% Unsure/Prefer not to answer ■ Disapprove 27.4% 21.7% 23.9% Results by language and survey mode Question 11: Do you approve or disapprove of the public safety services provided by the Rancho Cucamonga Police Department? Approve English Spanish ■ Disapprove 21.6% oft= 10.0% Phone [NET] 16.0% Landline L M 70.0% Ad 20.0% Mobile I PM J 13.3% Online [NET] 23.3% ' Email 25.3% Text ' . 21.3% ■Approve Unsure/Prefer not to answer ■ Disapprove 31% (of 13% who disapprove) disapprove of the public safety services provided by the Rancho Cucamonga Police Department due to a lack of local patrols Question 12: Why do you disapprove of the public safety services provided by the Rancho Cucamonga Police Department? [IF ANSWERED "DISAPPROVE" TO Q11] Lack of local patrols/Enforcement Slow response times/Need more staff Unsolved crimes (robberies, break-ins) Lack of movement on the homeless crisis M 5.9% Lazy deputies ■ 3.9% Other Unsure 9.8% 23.5% 23.5% 31.4% 69% approve of the parks, recreation and special event services provided by the Rancho Cucamonga Community Services Department Question 13: Do you approve or disapprove of the parks, recreation and special event services provided by the Rancho Cucamonga Community Services Department? 69.0% 19.8% 11.3% IL Approve Disapprove Unsure/Prefer not to answer Among those who approve, 56% strongly approve Question 13: Do you approve or disapprove of the parks, recreation and special event services provided by the Rancho Cucamonga Community Services Department? Among those who approve Total 19.8% 11.3% 69.0% Among those who disapprove Results by gender and party preference Question 13: Do you approve or disapprove of the parks, recreation and special event services provided by the Rancho Cucamonga Community Services Department? Male Female Republican Democratic No Party Preference 69.4% 19.0% 20.4% 24.0% 15.7% 20.0% Disapprove 1' ■ Approve Unsure/Prefer not to answer ■ Disapprove Results by age group and Council District Question 13: Do you approve or disapprove of the parks, recreation and special event services provided by the Rancho Cucamonga Community Services Department? Approve 18-29 30-39 40-54 55-64 65+ Council District 1 Council District 2 Council District 3 Council District 4 69.8% rm Disapprove MIFMW 21.4% 16.7% 21.6% •' ■ Approve 20.3% Unsure/Prefer not to answer ■ Disapprove 25.0% - 16.5% 15.5% 20.2% Results by ethnicity and voter propensity Question 13: Do you approve or disapprove of the parks, recreation and special event services provided by the Rancho Cucamonga Community Services Department? Latino/Hispanic White/Caucasian Approve E 20.6% Disapprove 12.99/. • •' . Black/African American Pr 12.5%VF Asian 35.0% 5out of5 4out of5 3out of5 .. ' 2 out of 5 1 out of 5 Newer perfect voter New registrant 21.5% Approve 21.4% Unsure/Prefer not to answer ■ 27.4% Disapprove 15.9% 14.9% M Results by language and survey mode Question 13: Do you approve or disapprove of the parks, recreation and special event services provided by the Rancho Cucamonga Community Services Department? A ""vnvP English Spanish Phone [NET] F Landline Mobile Online [NET] Email Text Disapprove 64.0% 20.7% 22.7% 18.7% 16.7% M Approve Unsure/Prefer not to answer ■ Disapprove 38% (of n% who disapprove) disapprove due to a lack of maintenance for existing parks Question 14: Why do you disapprove of the park, recreation and special event services provided by the Rancho Cucamonga Community Services Department? [IF ANSWERED "DISAPPROVE" TO Q13] Maintenance is falling behind for existing parks 37.8% Do not compare favorably with previous departments/Wasting8 9% resources 0 We have enough parks 1 6.7% Lack of services to seniors Other 42.2% 42 % say reducing crime is the top priority for the City Question 15: Here is a list of several issues that may be facing Rancho Cucamonga. Please indicate which three issues should be the top priorities for the City? Select three. Reducing crime, gangs, drugs, graffiti Limiting growth and development Reducing traffic congestion Addressing the homeless issues 27.3% Increasing the availability of housing that is affordable 24.5% Repairing city streets and roadways 22.5% Supporting local schools19.8% Bringing jobs and job trainingEl 18.5% Protecting the environment8.3% Improving parks 13.5% Supporting senior citizen programs 11.5% Supporting youth programs 11.0% Improving transit - 8.3% Other 1.5% Unsure 1.0% 42.3% 37.8% 33.8% 55% would vote yes for the transient occupancy tax Question 16: If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? 55.0% Vote yes Vote no Unsure/Prefer not to answer 55 Among those would vote yes, 56% say definitely yes Question 16: If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? Among those who would vote yes Total 18.5% 55.0% 26.5% Among those who would vote no 56 Results by gender and party preference Question 16: If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? Male Female Republican Democratic No Party Preference AT -4-- - 16.0% 11.4% 24.5% 22.1% 18.8% Vote no Vote yes Unsure/Prefer not to answer ■ Vote no Results by age group and Council District Question 16: If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? Vote yes Vote no 18-29 22.4% 1 • or-- 66.7% 1 OrMulf. 20.8% 40-54 21.6% 55-64 19.0% . •' ■ Vote yes 65+ 16.5% - Unsure/Prefer not to answer ■ Vote no Council District 1 • . 18.1% •' Council District 2 Council District 3 Council District 4 27.5% 14.3% 14.7% Results by ethnicity and voter propensity Question 16: If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? Latino/Hispanic White/Caucasian Black/African American Asian ATnfn —nc • • 57.9% • • 57.1% • • 56.5% 2out of5 25.7% 1 out of 5 - - : 23.9% Newer perfect voter 100.0% New registrant • . PROBOISKY RESEARCH L 15.6% 12.5% 15.0% 15.9% 17.9% 12.9% 21.7% 20.0% Vote no Vote yes Unsure/Prefer not to answer ■ Vote no Results by language and survey mode Question 16: If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? Vote yes English Spanish Phone [NET] Landline Mobile Online [NET] Email Text 59.3% E 17.6% 35.0% 17.0% Imm" 35.0% 21.7% 19.0% 18.7% 19.3% Vote no ■ Vote yes Unsure/Prefer not to answer ■ Vote no 41% (of 55% who would vote yes) say they would vote yes for the TOT ballot measure because it benefits City projects Question 17: Why would you vote yes, for the transient occupancy tax ballot measure? [IF ANSWERED "YES" TO Q16] Benefits Rancho Cucamonga/Funds City projects 41.4% A good source of income that isn't residents/Doesn't cost me/Property taxes won't 27.7% go up Not a significant increase/Reasonable ■ 7.3% Offsets the cost of visitors to the City ■ 7.3% Will help reduce traffic . 4.1% Other ■ 6.4% Unsure/Prefer not to answer 5.9% 47% (of 27% who would vote no) would vote against the TOT ballot measure because cost of living is too high already Question 18: Why would you vote against the transient occupancy tax ballot measure? [IF ANSWERED "NO" TO Q16] Cost of living is too high already/No new taxes 47.2% They need to be more responsible with the funds they currently have _ 9.4% Don't trust the money will be used as stated/Measure needs to be more specific = 7.5% Wrong to make visitors pay for residents' services r 4.7% Other sources of revenue are available M 3.8% Not needed M 2.8% Will hamper tourism E 2.8% Other 17.9% Unsure/Prefer not to answer 3.7% PROSOLSKY RESEARCH L 56% are more likely to vote yes knowing that raising the TOT by 2% would generate approximately $l,000,000 in new revenue for the City Question 19: Raising the transient occupancy tax by 2% would generate approximately $1,000,000 in new revenues for the City. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? ■ More likely to vote yes ■ More likely to vote no It makes no difference to me Unsure/Prefer not to answer Amonq those who initially voted no ■ More likely to vote yes 12.3% ■ More likely to vote no 46.2% Makes no difference 31.1 % Unsure/Prefer not to answer 10.4% Among those who initially voted unsure 41.9% 0 ■ More likely to vote yes 40.5% ■ More likely to vote no 14.9% ■ Makes no difference 2.7% Unsure/Prefer not to answer 41.9% Results by gender and party preference Question 19: Raising the transient occupancy tax by 2% would generate approximately $1,000,000 in new revenues for the City. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? iiiiw= More likely to vote no Male 7.6% • 11 VW Female 17.1% , ■ More likely to vote yes Republican ■ It makes no difference to me � � 10.0% Unsure/Prefer not to answer ■ More likely to vote no Democratic • • 13.6% No Party Preference • • 15.3% Results by age group and Council District Question 19: Raising the transient occupancy tax by 2% would generate approximately $1,000,000 in new revenues for the City. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? More likely to vote yes 18-29 30-39 40-54 55-64 65+ Council District 1 Council District 2 Council District 3 Council District 4 More likely to vote no • 9% 11.0% 7% Z 13.8% 11.0% 9.5% More likely to vote yes It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by ethnicity and voter propensity Question 19: Raising the transient occupancy tax by 2% would generate approximately $1,000,000 in new revenues for the City. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? More likely to vote yes More likely to vote no Latino/Hispanic 53.5% 19.8% •' White/Caucasian 58.4% 21.4% Black/African American Asian 50.0% 25.0% 15.0% out of 55.1% 23.4% 10.3% 4 out of 5 M 9.5% 3 out of 5 53.2% 19.4% 14.5% •' 2 out of 5 • - ' :: 1 15.9% 1 out of 5 • '�. Newer perfect voter 100.0% New registrant M, , 20.0% - More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by language and survey mode Question 19: Raising the transient occupancy tax by 2% would generate approximately $1,000,000 in new revenues for the City. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? English Spanish Phone [NET] Landline Mobile Online [NET] Email Text More likely to vote yes More likely to vote no 13.0% 12.5% 13.3% 12.7% 13.3% 12.0% No= ■ More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no 53% are more likely to vote yes knowing the TOT is paid by visitors who stay at Rancho Cucamonga hotels, residents do not pay the tax Question 20: The transient occupancy tax is paid by visitors who stay at Rancho Cucamonga hotels, residents do not pay the tax. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? 28.0% 10.0% ■ More likely to vote yes ■ More likely to vote no ■ It makes no difference to me Unsure/Prefer not to answer Among those who initially voted no ■ More likely to vote yes 11.3% ■ More likely to vote no 46.2% ■ Makes no difference 31.1 % Unsure/Prefer not to answer 11.3% Among those who initially voted unsure ■ More likely to vote yes 39.2% ■ More likely to vote no 27% ■ Makes no difference 1.4% Unsure/Prefer not to answer 32.4% Results by gender and party preference Question 20: The transient occupancy tax is paid by visitors who stay at Rancho Cucamonga hotels, residents do not pay the tax. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? Male Female Republican Democratic No Party Preference More likely to vote yes 9.3% 1 9.4% ■ More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by age group and Council District Question 20: The transient occupancy tax is paid by visitors who stay at Rancho Cucamonga hotels, residents do not pay the tax. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? 18-29 30-39 40-54 55-64 65+ Council District 1 Council District 2 Council District 3 Council District 4 More likely to vote yes More likely to vote no 6.9% 8.6% ' 15.5% A 7.6% •' 12.9% 1 12.1% 19.5% 5.5% = More likely to vote yes It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by ethnicity and voter propensity Question 20: The transient occupancy tax is paid by visitors who stay at Rancho Cucamonga hotels, residents do not pay the tax. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? Latino/Hispanic White/Caucasian Black/African American More likely to vote yes More likely to vote no M. 55.0% 15.0° � 5out of5 4out of5 3out of5 2out of5 1 out of 5 Newer perfect voter New registrant 7.5% 9.5% 15.9% F� 53.7% 32.8% •M 7.50% 100.0% 20.0% ■ More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by language and survey mode Question 20: The transient occupancy tax is paid by visitors who stay at Rancho Cucamonga hotels, residents do not pay the tax. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? English Spanish Phone [NET] Landline Mobile Online [NET] Email Text More likely to vote yes More likely to vote no 7.0% 5% 6.7% 11.0% '% 13.3% More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no 48% are more likely to vote yes knowing the current TOT rate of 10 % has been in place since 1983, when the City had just a few hotels and has not been changed since Question 21: The current transient occupancy tax rate of 10% has been in place since 1983, when the City had just a few hotels and has not been changed since. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? f r ■ More likely to vote yes ■ More likely to vote no It makes no difference to me Unsure/Prefer not to answer Among those who initially voted no 11.3% More likely to vote yes 15.1 % ■ More likely to vote no 41.5% ■ Makes no difference 32.1 % Unsure/Prefer not to answer 11.3% Among those who initially voted unsure ■ More likely to vote yes 39.2% ■ More likely to vote no 21.6% ■ Makes no difference 8.1 % Unsure/Prefer not to answer 31.1 % Results by gender and party preference Question 21: The current transient occupancy tax rate of 10% has been in place since 1983, when the City had just a few hotels and has not been changed since. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? Male Female Republican Democratic No Party Preference More likely to vote yes More likely to vote no h 16.3% 12.0% 15.7% 17.3% 12.1% IF48.2% 30.6%1 . - , 10.6% ■ More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by age group and Council District Question 21: The current transient occupancy tax rate of 10% has been in place since 1983, when the City had just a few hotels and has not been changed since. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? 18-29 30-39 40-54 55-64 65+ Council District 1 Council District 2 Council District 3 Council District 4 More likely to vote yes More likely to vote no ,.3% More likely to vote yes It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by ethnicity and voter propensity Question 21: The current transient occupancy tax rate of 10% has been in place since 1983, when the City had just a few hotels and has not been changed since. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? Latino/Hispanic White/Caucasian Black/African American Asian More likely to vote yes More likely to vote no 50.0% ' 37.5% 10.0% F • • 47.7% 34.6% ' 4 out of 5 48.8% • :' 9.5% 3 out of 5 48.4% 25.8% 11.3% 2 out of 5 44.9% ' . 20.3% 1 out of 5 55.2% 28.4% 9.0% Newer perfect voter 100.0% New registrant 30.0% 10.0% 30.0% More likely to vote yes It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by language and survey mode Question 21: The current transient occupancy tax rate of 10% has been in place since 1983, when the City had just a few hotels and has not been changed since. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? More likely to vote yes English =zz:= Spanish Phone [NET] Landline Online [NET] Email Text ■ ' 15.0% More likely to vote no 10.0% 11.7% 12.0% 11.3% ■ More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no 52% are more likely to vote yes knowing the Rancho Cucamonga transient occupancy tax would still be at or lower than other Southern California cities Question 22: The transient occupancy tax rate in Rancho Cucamonga is currently 10%. If the voters approved increasing the transient occupancy tax rate to 12%, the Rancho Cucamonga transient occupancy tax would still be at or lower than other Southern California cities. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? 26.8% 10.5% ■ More likely to vote yes ■ More likely to vote no It makes no difference to me Unsure/Prefer not to answer Among those who initially voted no ■ More likely to vote yes 13.2% ■ More likely to vote no 47.2% ■ Makes no difference 32.1 % Unsure/Prefer not to answer 7.5% Among those who initially voted unsure 3E ■ More likely to vote yes 45.9% ■ More likely to vote no 13.5% ■ Makes no difference 4.1 % Unsure/Prefer not to answer 36.5% Results by gender and party preference Question 22: The transient occupancy tax rate in Rancho Cucamonga is currently 10%. If the voters approved increasing the transient occupancy tax rate to 12%, the Rancho Cucamonga transient occupancy tax would still be at or lower than other Southern California cities. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? Male Female Republican Democratic No Party Preference '% 14.1% More likely to vote yes It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by age group and Council District Question 22: The transient occupancy tax rate in Rancho Cucamonga is currently 10%. If the voters approved increasing the transient occupancy tax rate to 12%, the Rancho Cucamonga transient occupancy tax would still be at or lower than other Southern California cities. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? More likely to vote yes 18-29 30-39 40-54 55-64 , 65+ Council District 1 Council District 2 Council District 3 Council District 4 Wr More likely to vote no 7.8% 17.9% 12.9% 8.3% • •' . More likely to vote yes 7.6% ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no D% 8.3% 9.2% Results by ethnicity and voter propensity Question 22: The transient occupancy tax rate in Rancho Cucamonga is currently 10%. If the voters approved increasing the transient occupancy tax rate to 12%, the Rancho Cucamonga transient occupancy tax would still be at or lower than other Southern California cities. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? Latino/Hispanic White/Caucasian Black/African American Asian 5out of5 4 out of 5 3out of5 2 out of 5 1 out of 5 Newer perfect voter New registrant More likely to vote yes More likely to vote no M 13.9 30.0% : •'. 9.1% 12.5% 15.0% 1' = 5.6% 7.1% 9.7% 20.3% ' 10.4% 49.3% 21.7% ■ More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by language and survey mode Question 22: The transient occupancy tax rate in Rancho Cucamonga is currently 10%. If the voters approved increasing the transient occupancy tax rate to 12%, the Rancho Cucamonga transient occupancy tax would still be at or lower than other Southern California cities. Does knowing this make you more likely to vote yes or more likely to vote no on the transient occupancy tax ballot measure? More likely to vote yes More likely to vote no English ■27.6% 10.5% Spanish = 25.0% Phone [NET] Landline Mobile Online [NET] Email Text 11.0% 10.0% 11.7% 10.3% 11.3% 9.3% ■ More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no 64% agree with Jones Question 23: Here are two statements made by Rancho Cucamonga residents. Please indicate which statement you agree with more. Smith: "The transient occupancy tax increase is going to be a burden on business travelers and friends and family who come to visit Rancho Cucamonga. It will force people to choose to stay in other cities with lower transient occupancy taxes." Jones: "The transient occupancy tax increase will help improve Rancho Cucamonga services for residents and will not cost us a dime. And I am not at all concerned about losing visitors because of a 2% increase, no one makes travel decisions based on transient occupancy tax rates." 21.0% Agree with Smith 64.3% Agree with Jones 14.8% Unsure/Prefer not to answer Results by gender and party preference Question 23: Here are two statements made by Rancho Cucamonga residents. Please indicate which statement you agree with more. Smith: "The transient occupancy tax increase is going to be a burden on business travelers and friends and family who come to visit Rancho Cucamonga. It will force people to choose to stay in other cities with lower transient occupancy taxes." Jones: "The transient occupancy tax increase will help improve Rancho Cucamonga services for residents and will not cost us a dime. And I am not at all concerned about losing visitors because of a 2% increase, no one makes travel decisions based on transient occupancy tax rates." AOkiill ree with Smith Male 12.0% Female - • • 27.3% Democratic No Party Preference 17.1% 0% 11.8% 14.7% Agree with Jones ■ Agree with Smith Unsure/Prefer not to answer ■ Agree with Jones Results by age group and Council District Question 23: Here are two statements made by Rancho Cucamonga residents. Please indicate which statement you agree with more. Smith: "The transient occupancy tax increase is going to be a burden on business travelers and friends and family who come to visit Rancho Cucamonga. It will force people to choose to stay in other cities with lower transient occupancy taxes." Jones: "The transient occupancy tax increase will help improve Rancho Cucamonga services for residents and will not cost us a dime. And I am not at all concerned about losing visitors because of a 2% increase, no one makes travel decisions based on transient occupancy tax rates." Agree with Smith 18-29 ' . 16.3% 30-39 :' , 11.1% K1 MA M 17.2% •'' 55-64 65+ 11.4% Council District 1 18.1% Council District 2 - 12.1% Council District 3 :' . 16.7% Council District 4 • ' 11.9% PROBULSKY RESEARCH L 17.9% Agree with Jones ■ Agree with Smith Unsure/Prefer not to answer ■ Agree with Jones Results by ethnicity and voter propensity Question 23: Here are two statements made by Rancho Cucamonga residents. Please indicate which statement you agree with more. Smith: "The transient occupancy tax increase is going to be a burden on business travelers and friends and family who come to visit Rancho Cucamonga. It will force people to choose to stay in other cities with lower transient occupancy taxes." Jones: "The transient occupancy tax increase will help improve Rancho Cucamonga services for residents and will not cost us a dime. And I am not at all concerned about losing visitors because of a 2% increase, no one makes travel decisions based on transient occupancy tax rates." Agree with Smith Latino/Hispanic White/Caucasian 14.0% J Black/African American 25.0% 1 Asian 5out of5 13.1% 4 out of 5 . ' • 10.7% 3 out of 5 • - ' • 17.7% 2out of5 1 out of 5 13.0% 14.9% 17.9% 10.0% L 62.9% Newer perfect voter NJ= 100.0% New registrant 30.0% Agree with Jones ■ Agree with Smith Unsure/Prefer not to answer ■ Agree with Jones Results by language and survey mode Question 23: Here are two statements made by Rancho Cucamonga residents. Please indicate which statement you agree with more. Smith: "The transient occupancy tax increase is going to be a burden on business travelers and friends and family who come to visit Rancho Cucamonga. It will force people to choose to stay in other cities with lower transient occupancy taxes." Jones: "The transient occupancy tax increase will help improve Rancho Cucamonga services for residents and will not cost us a dime. And I am not at all concerned about losing visitors because of a 2% increase, no one makes travel decisions based on transient occupancy tax rates." English Spanish Phone [NET] Landline Mobile [NET] Online Email Agree with Smith 1 ' . 14.5% I 0 20.7% 12.5% 18.3% 14.3% 13.3% 15.3% 20.0% Agree with Jones ■ Agree with Smith Unsure/Prefer not to answer ■ Agree with Jones Knowing what they know now, 63% would vote yes for the ballot measure Question 24: Knowing what you know now If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? 62.8% Vote yes Vote no Unsure/Prefer not to answer Among those who say yes, 68% say definitely yes Question 24: Knowing what you know now If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? Among those who would vote yes Total 17.3% 62.8% Among those who would vote no Results by gender and party preference Question 24: Knowing what you know now If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? Male Female Republican Democratic No Party Preference V-iF- - 14.7% 7% 19.4% 16.5% 15.0% Vote no Vote yes Unsure/Prefer not to answer ■ Vote no Results by age group and Council District Question 24: Knowing what you know now If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? Vim.+o .-- 18-29 30-39 40-54 55-64 65+ Council District 1 Council District 2 Council District 3 Council District 4 65.9% 59.5% 73.4% 18.4% 15.3% I r18.1% . 22.6% 11.4% . 24.1% 16.5% I 13.1% 13.8% Vote no ■ Vote yes Unsure/Prefer not to answer ■ Vote no Results by ethnicity and voter propensity Question 24: Knowing what you know now If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? Vnty vvc Latino/Hispanic White/Caucasian Black/African American Asian 5out of5 4out of5 3out of5 2out of5 1 out of 5 Newer perfect voter New registrant PROBOISK RESEARCH 6.0% Vote no 23.2% 20.0% ■ Vote yes Unsure/Prefer not to answer ■ Vote no Results by language and survey mode Question 24: Knowing what you know now If the election were held today for a ballot measure in the City of Rancho Cucamonga, and it read: "In order to provide services for public safety, senior citizens, road improvements, traffic reduction measures, and other general city services, shall the City of Rancho Cucamonga adopt an ordinance to increase its transient occupancy tax (hotel visitor tax), a tax paid only by hotel guests, from 10 percent to 12 percent until ended by voters, providing approximately $1,000,000 annually and subject to audit and citizen oversight?" Would you vote yes, to support the transient occupancy tax ballot measure, or would you vote no, to oppose the transient occupancy tax ballot measure? Vote yes English Spanish Phone [NET] Landline Mobile Online [NET] Email Text �o 17.4% 16.0% 15.0% 16.7% 17.7% 18.0% 17.3% Vote no ■ Vote yes Unsure/Prefer not to answer ■ Vote no 47% (of 63% who would vote yes) would vote yes for the ballot measure because it benefits Rancho Cucamonga Question 25: Why would you vote yes, for the ballot measure? [IF ANSWERED "YES" TO Q24] Benefits Rancho Cucamonga/Funds City projects A good source of income that isn't residents/Doesn't cost me/Property taxes won't go up Not a significant increase/Reasonable Offsets the cost of visitors to the City Will help reduce traffic Other Nothing Unsure/Prefer not to answer 47.4% 38% (of 20% who would vote no) would vote against the ballot measure because cost of living is too high already Question 26: Why would you vote against the ballot measure? [IF ANSWERED "NO" TO Q24] Cost of living is too high already/No new taxes They need to be more responsible with the funds they currently have - 12.5% Don't trust the money will be used as stated/Measure needs to be more specific � 11.3% Will hamper tourism/Hurt businesses8.8% Other sources of revenue are available73.89% Wrong to make visitors pay for residents' services , 2.5% Other = 7.5% Nothing ' 1.3% Unsure/Prefer not to answer 15.0% 37.5% 95 50% would like to see new revenues be spent on reducing crime, gangs, drugs and graffiti Question 27: If the City of Rancho Cucamonga was to have new revenues available, how would you like to see that money spent? Select all that apply. Reducing crime, gangs, drugs, graffiti 49.8% Reducing traffic congestion 38.5% Repairing city streets and roadways Addressing the homeless issues Supporting local schools Limiting growth and development Increasing the availability of housing that is affordable Protecting the environment Improving parks Supporting youth programs Bringing jobs and job training Supporting senior citizen programs 19.0% Improving transit 16.0% Other r2.3% Unsure/Prefer not to answer 4.3% ■ 36.3% 34.0% 32.5% .3% 50% would vote against the sales tax ballot measure Question 28: The City of Rancho Cucamonga may consider increasing the local sales tax by one-half of a percent which would bring in an additional $15 million dollars a year to the City's general fund to support public safety, senior services, parks and recreation, traffic improvements and other programs and services. If the election for a ballot measure on a one-half of percent increase in the local sales tax were held today, would you vote yes, to support the sales tax ballot measure, or would you vote no, to oppose the sales tax ballot measure? 29.0% Vote yes 49.8% Vote no 21.3% Unsure/Prefer not to answer Among those say no, 83% say definitely no Question 28: The City of Rancho Cucamonga may consider increasing the local sales tax by one-half of a percent which would bring in an additional $15 million dollars a year to the City's general fund to support public safety, senior services, parks and recreation, traffic improvements and other programs and services. If the election for a ballot measure on a one-half of percent increase in the local sales tax were held today, would you vote yes, to support the sales tax ballot measure, or would you vote no, to oppose the sales tax ballot measure? Among those who would vote yes Total 21.3% 29.0% 49.8% Among those who would vote no Xj Results by gender and party preference Question 28: The City of Rancho Cucamonga may consider increasing the local sales tax by one-half of a percent which would bring in an additional $15 million dollars a year to the City's general fund to support public safety, senior services, parks and recreation, traffic improvements and other programs and services. If the election for a ballot measure on a one-half of percent increase in the local sales tax were held today, would you vote yes, to support the sales tax ballot measure, or would you vote no, to oppose the sales tax ballot measure? Male Female Republican Democratic No Party Preference V—to ..oma 17.4% 24.5% 21.3% 20.0% 22.9% •' Vote no L Vote yes Unsure/Prefer not to answer ■ Vote no Results by age group and Council District Question 28: The City of Rancho Cucamonga may consider increasing the local sales tax by one-half of a percent which would bring in an additional $15 million dollars a year to the City's general fund to support public safety, senior services, parks and recreation, traffic improvements and other programs and services. If the election for a ballot measure on a one-half of percent increase in the local sales tax were held today, would you vote yes, to support the sales tax ballot measure, or would you vote no, to oppose the sales tax ballot measure? Vote yes Vote no 18-29 - • ' , 20.4% 30-39 23.6% 48.6% 1 28.4% 48.3% •' 27.4% 57.1% 65+ 22.8% Council District 1 • :' . 26.7% Council District 2 20.9% Council District 3 • :'. 14.3% Council District 4 - •' , 21.1% ■ Vote yes Unsure/Prefer not to answer ■ Vote no 100 Results by ethnicity and voter propensity Question 28: The City of Rancho Cucamonga may consider increasing the local sales tax by one-half of a percent which would bring in an additional $15 million dollars a year to the City's general fund to support public safety, senior services, parks and recreation, traffic improvements and other programs and services. If the election for a ballot measure on a one-half of percent increase in the local sales tax were held today, would you vote yes, to support the sales tax ballot measure, or would you vote no, to oppose the sales tax ballot measure? Vote yes Latino/Hispanic .' . 20.8% White/Caucasian 21.0% ■ Black/African American Asian 20.0% 5 out of 5 4 out of 5 3out of5 • �'. 2 out of 5 1 out of 5 Newer perfect voter New registrant 30.4% 15.9% — 26.2% , 19.4% - 26.1% ' 19.4% 100.0% 20.0% ■ 25.0% Vote no ■ Vote yes ■ Unsure/Prefer not to answer ■ Vote no 101 Results by language and survey mode Question 28: The City of Rancho Cucamonga may consider increasing the local sales tax by one-half of a percent which would bring in an additional $15 million dollars a year to the City's general fund to support public safety, senior services, parks and recreation, traffic improvements and other programs and services. If the election for a ballot measure on a one-half of percent increase in the local sales tax were held today, would you vote yes, to support the sales tax ballot measure, or would you vote no, to oppose the sales tax ballot measure? Email 22.7% Text 21.1% 16.0% 20.0% 13.3% 23.0% 23.3% 25.0% Vote no Vote yes Unsure/Prefer not to answer ■ Vote no Vote yes English Spanish Phone [NET] Landline Mobile - Online [NET] Email 22.7% Text 21.1% 16.0% 20.0% 13.3% 23.0% 23.3% 25.0% Vote no Vote yes Unsure/Prefer not to answer ■ Vote no 38% say it makes no difference to them knowing more than 40% of all sales taxes collected in the City are paid by visitors, tourists and business travelers, people who do not live Rancho Cucamonga Question 29: More than 40% of all sales taxes collected in the City are paid by visitors, tourists and business travelers, people who do not live Rancho Cucamonga. This means that residents will get the benefit of the millions of dollars in new revenues from non-residents purchasing things in the City. Does knowing this make you more likely to vote yes or more likely to vote no on the sales tax ballot measure? ■ More likely to vote yes ■ More likely to vote no ■ It makes no difference to me Unsure/Prefer not to answer Among those who initially voted no ■ More likely to vote yes 12.3% ■ More likely to vote no 48.1 % ■ Makes no difference 32.1 % Unsure/Prefer not to answer 7.5% Among those who initially voted unsure 39.2' ■ More likely to vote yes 16.2% ■ More likely to vote no 27% ■ Makes no difference 17.6% Unsure/Prefer not to answer 39.2% 103 Results by gender and party preference Question 29: More than 40% of all sales taxes collected in the City are paid by visitors, tourists and business travelers, people who do not live Rancho Cucamonga. This means that residents will get the benefit of the millions of dollars in new revenues from non-residents purchasing things in the City. Does knowing this make you more likely to vote yes or more likely to vote no on the sales tax ballot measure? Male Female • • 25.3% 31.3% Democratic No Party Preference More likely to vote no 13.0% ' 18.1% 14.0% ' 17.6% 15.7% More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no Results by age group and Council District Question 29: More than 40% of all sales taxes collected in the City are paid by visitors, tourists and business travelers, people who do not live Rancho Cucamonga. This means that residents will get the benefit of the millions of dollars in new revenues from non-residents purchasing things in the City. Does knowing this make you more likely to vote yes or more likely to vote no on the sales tax ballot measure? More likely to vote yes 18-29 = N 30-39 40-54 55-64 65+ Council District 1 Council District 2 Council District 3 Council District 4 More likely to vote no ' 15.5% • :' . 13.1% 21.5% _ 18.1% 16.5% 7.1% 19.3% ■ More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no 105 Results by ethnicity and voter propensity Question 29: More than 40% of all sales taxes collected in the City are paid by visitors, tourists and business travelers, people who do not live Rancho Cucamonga. This means that residents will get the benefit of the millions of dollars in new revenues from non-residents purchasing things in the City. Does knowing this make you more likely to vote yes or more likely to vote no on the sales tax ballot measure? Latino/Hispanic White/Caucasian Black/African American Asian 5out of5 4out of5 3out of5 2out of5 1 out of 5 Newer perfect voter New registrant PROBOISKY RESEARCH L More likely to vote yes More likely to vote no 8.4% 40.0% 2% 13.4% - More likely to vote yes ■ It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no 106 Results by language and survey mode Question 29: More than 40% of all sales taxes collected in the City are paid by visitors, tourists and business travelers, people who do not live Rancho Cucamonga. This means that residents will get the benefit of the millions of dollars in new revenues from non-residents purchasing things in the City. Does knowing this make you more likely to vote yes or more likely to vote no on the sales tax ballot measure? English Spanish Phone [NET] Landline Mobile Online [NET] Email Text MnvP WL -AW t! Wl tP WPQ More likely to vote no 15.8% ' . 15.0% 14.0% 17.5% 11.7% 16.3% 14.0% 18.7% ■ More likely to vote yes It makes no difference to me Unsure/Prefer not to answer ■ More likely to vote no 107 Demographics PROBOLSKY RESEARCH Respondent demographics by gender, age group, ethnicity and party preference Gender Age group 18-29 = 12.3% Female 54% 30-39 _ 18.0% Male 46% Ethnicity Latino/Hispanic _ 25.3% White/Caucasian Black/African American 12.0% Asian ' 5.0% Other ' 3.0% Prefer not to answer 4.0% PROBOISKY RESEARCH 60.8% 40-54 29.0% 55-64 21.0% and older 19.8% o Party Preference Democratic No Party Preference Republican Other .6.0% 21.3% 35% 37.5% 109 Respondent demographics by language, survey mode and geography English Spanish 5% PROBOISKY RESEARCH Language 95% Council District 1 Council District 2 Council District 3 Council District 4 Survey Mode Phone [NET] 25% Landline _ 10.0% Mobile - 15.0% Online [NET] Geographic Email 37.5% Text 37.5% 29% 22.8% 21.0% 27.3% 110 75.0% 0 Questions? Adam Probolsky, President 0: 949-855-64001 M: 949-697-6726 E: adamp@probolskyresearch.com RESEARCH L Scarlett Isayo, Research Analyst O: 949-855-6400 E: scarlett@probolskyresearch.com Opinion Research on Elections and Public Policy Probolsky Research 3990 Westerly Place Suite 185 Newport Beach CA 92660 Newport Beach (949) 855-6400 San Francisco (415) 870-8150 Washington DC (202) 559-0270